кликнете тука за да го погледнете магазинот
B R E AT H E
M A G A Z I N E
SPRING 2016 NO 3
// SCAN & SHOP
HOW TO SHOP FROM
Patent red loafers
LIKE A PRODUCT?
IT’S EASY TO FIND:
• Follow the links on the pages.
• Go to geox.com/spring2016magazine
• Search for the shoe name on
• Find it at your nearest store
• Download “Geox Breathe Magazine”
in the App Store
My “happy pill”
Bikes are pills of happiness
on two wheels. They are body
and environmentally friendly,
and they allow you to see
things that you would never
see in a car. I think they are
HOW TO CONTACT US.
• Via phone (where available).
Find the details at
• By e-mail:
• Via our Facebook page
• Via Twitter: @geoxcares
We aim to reply to you within
24 hours max. (Service not
available during weekends.)
Let´s keep in touch!
NO 3 | 2016 SPRING
GEOX MAGAZINE IS PRODUCED
AND EDITED BY BK PUBLISHING
CREATIVE DIRECTOR &
FASHION DIRECTOR: JOHAN MANSON
DESIGN DIRECTION & HEAD OF
GRAPHIC PRODUCTION: MIGHTY KAI
EDITOR: LUCIA DEL PASQUA
PHOTO: GIULIO RUSTICHELLI
STYLING: EMMA ELWIN
© ALL RIGHTS RESERVED
Season essential: high heeled loafers by
Patrick Cox for Geox. They are perfect
with a knee length sheath dress or with a
pair of wide-leg trousers. I also like
them with socks.
To be courageous
When I found out that I would be responsible for the editorial content of Geox Magazine I used
the thing that I love the most: my imagination. I happily undertook this new challenge! In the past,
during my shoots as a fashion blogger, I have worn Geox shoes. Now my role is behind the lens,
talking about this world made of comfort, technology and style. You will discover it in the following
pages of this Spring issue, which will “walk” you through the (apparent) minimalism of New:Do™,
the revolutionary sustainable footwear, and through the “adaptable simplicity” of Nebula™.
In particular, we will take you through the streets of Miami, the city that we have chosen for most
of our photo shoots, because of its colors, its lightness and its endless enthusiasm.
I would like to compliment Geox for embracing social media so quickly, and being courageous
enough to do so despite running the risk of being first, (because changing always requires
a dose of risk). Geox decided to jump from head to toe (shoes included) into the popular
cloud of the digital world, being very active on social media and creating a digital interactive
version – available on the App Store – of the printed magazine. If you want to share your opinion,
feel free to check our social media accounts: @geox on Twitter, Instagram and Facebook.
After Milan for Fall and Winter
issue came Miami, Florida,
the second city we visited in
producing this issue of Geox
Magazine. Tropical Miami is
vibrant with colors and energy,
a city where culture and dance
are moving in and Spanish is
now the first language. Here
photographer Giulio Rustichelli
is shooting the “Kids & Dad”
story on Northport Beach for
the Spring issue.
Born in Tuscany and adopted by Milan, I write for passion and for a living: I am a freelance journalist, a writer and a blogger,
and a digital consultant for fashion brands. I create web TV formats, I have written a book about the fashion world and about
different ways to communicate. My blog, Fashion Politan, explores my idea of fashion which, to me, is instinctive
and passionate at the same time. What do I do in my spare time? I like swimming, reading, petting my cat, taking pictures
Lucia del Pasqua
I have always liked to imagine
that some high-class ladies kept
a pair of coral earrings in their
jewelry box. Sooner or later, I will
go to that little shop in Sorrento
and buy myself three pairs of
earrings. I will walk away saying,
“Please call me Miss Del Pasqua!”
LIKE DANCING ON CLOUDS
The smart sneaker that will have you
dancing out of the store.
20 COLOR BLOCKS
Photo: Giulio Rustichelli
Stylist: Emma Elwin/LINK
Models: Margaux B/Wilhelmina,
Dylan T/Front Management
Make Up: Phoenix Golden/Ford
Hair: Xavier Soto/Ford
Keep it red
My grandmother would never
leave the house without wearing
her red lipstick. I keep one in
each purse. I like to call it “old
school vanity”, and I like to keep
it with me at all times.
Take a look at the colorful trends of spring.
Mix bold outfits and ice cream colored shoes.
Let’s get personal!
26 A SUSTAINABLE REVOLUTION
New:Do™ is our new sustainable men’s sneaker.
Fashion goes green (but in beige, brown and white).
Tailored fashion and Italian shoes. And Geox breathing
soles to keep your feet dry and comfortable.
52 WEEKEND WORKOUT
All you want for a playful and active weekend
with the kids, Geox has looks that last and keep
you on your feet.
56 KIDS SPRING
Pop-up prints or shoes with light-up soles?
No matter, Geox are always the best for your kids’ feet.
This season, get ready to dare. Meet the purity of white and the explosiveness
of color, the need for movement with comfortable yet stylish clothes, and the
desire to be chic with shocking. If spring is the season of awakening, this year
is going to be more dynamic than ever.
Follow Geox at …
THE SHOE THAT
BREATHES™ (A LOT)
If you already know Patrick Cox (and if you don’t,
you will find out about him on page 30), you will
agree with me when I say that he is a nonconformist,
a master of combining the formal with the informal.
These are the values that define his collaboration with
Geox: perforated moccasins that allow extraordinary
breathability in both the sole and the upper. The
design offers incredible comfort all day long, at the
office or while relaxing with friends and family.
OF THE FUTURE
Children are the audience of the future. This is why
Gran Teatro Geox, in Padua, one of the most innovative
performance venues for music, dance and culture, features
a number of family-friendly facilities – from its Musical &
Family Shows to its children-friendly toilets, and from its
booster pillows designed to enable the youngest audience
members to see to its special discount rates.
For more information, please check
The best thing about fashion is that rules are made to be broken
– or at least, not followed to the letter. A Geox army green jacket
matches a pair of black boots, doesn’t it? It does, but if you
want to add a personal touch, why not match it with a pair of
lime ice cream loafers?
TOWARD A WINNING VISION
Mario Moretti Polegato, President of the
Geox group, was one of the speakers at the
annual Forbes Global CEO Conference
held in Manila last October. This year’s
conference, where more than two hundred
of the world’s top business leaders gathered
together, focused on the theme of visionary
leadership – how leaders at the helm of
great companies conceive and articulate
vivid visions that win the hearts and minds
of consumers. Mario Moretti Polegato
affirmed that Geox’s success comes from the
perfect combination of innovation, style and
What happens when a summery pastel shoe
puts its best foot forward? Something very
much like this, where a metallic toe ends up
being the jutting peak of a mountain of sweet,
pastel colors. For women who (almost) don’t
have to try too hard.
Leave a mark wherever you go: “I
am a sweet tooth and I am a future
Instagrammer” (food is very popular
on Instagram). Amongst cupcakes,
sweets and ice creams, the “gluttonous
shoes” from the 2016 Spring/Summer
Geox Collection are perfect for happy
and lively little feet.
The most-Instagrammed foods,
with thousands upon thousands of
hashtags on the net, are pizza, sushi
and cupcakes. Fashion bloggers,
instead, prefer posting pictures of
the usual takeaway cup filled with
American coffee, cappuccino or
colorful smoothies full of ginger.
Whether they actually drink them
or not remains a mystery.
Initially considered a flop, Miami Vice ended up
becoming one of the must-watch TV shows of the eighties.
We loved its pastel outfits and luxury cars. The show consists
of 5 seasons and 111 very expensive episodes
(each episode cost about 1.3 million dollars).
A RAINBOW AT YOUR FEET
The real secret about colors is that (almost) all of them go
together: green goes with yellow, red goes with bright pink,
and even black goes with dark blue. We worry too much about
finding the “right” color mix and forget that the key to styling
them together lies in irony, freshness and ease.
This Geox jacket is trendy yet technically advanced:
extremely resistant to wind, water and ripping, it is ideal for a casual
urban look with a pair of shorts and a T-shirt. Tech can be trendy.
EATING: THE NEW GEOX RESTAURANT
Not a classic cafeteria, but rather an innovative company restaurant: this is how you would
describe the new space that recently opened at Geox’s headquarters in Montebelluna. The menu
has been designed by a skilled chef who focuses on the nutritional value of each locally grown
ingredient. The restaurant was built with sustainable, environmentally friendly materials. Eating
Geox Restaurant aims at offering maximum comfort to all Geox employees. The restaurant is
built on three floors and it can host up to 278 guests. It’s a multifunctional space in the heart of
the company shaped, to host the “big Geox family”.
Facts about Nebula™
EVERY DAY, EVERYWHERE
For all those who choose to live – not just survive. For those who use their
imagination to be cushioned by an invisible cloud that facilitates thought
and enables action.
Nebula™ was created to walk the world. Like the
clouds, it knows no seasons or boundaries – wear it
every day, everywhere. Nebula™ features technology
that ensures lightness and breathability, offering
superior body temperature regulation. It’s like walking
on a cloud.
3D BREATHING ENGINEERING
Nebula™ is an evolution of the traditional concept of
breathability. It makes use of innovative technology that
ensures exceptional breathability for the entire foot, in
Nebula™ breathes in three dimensions.
INNER BREATHING SYSTEM
The special interior lining with spacers creates free
space between the foot and the upper. Excess heat
can escape upwards through this space, facilitating
the natural process of body temperature regulation
and providing the pleasant feeling of having dry feet.
NET BREATHING SYSTEM™
Thanks to the extra-large perforations in the sole, paired
with the full-size membrane that lies beneath the entire
foot, Nebula™ helps excess heat escape and ensures
optimum breathability. There is also a special protective
layer that shields feet, including in the open areas of
NEBULA™ technological footwear with
contrasting white sole. Slip-on with upper
in soft suede with perforations. The result of
years of research, this is a cutting-edge shoe
in terms of both design and performance.
Much more than just a sneaker, it is a
shoe suitable for any occasion thanks to
the 3D Performance Unit in the sole, the
Net Breathing System™ and the Inner
Breathing System. These features make
it ultra breathable, practical, incredibly
flexible, light and super comfortable, without
compromising on style.
// SHOP NEBULA AT GEOX.COM/NEBULA
It’s 7 a.m. Time to wake up. Get breakfast ready for
the kids. Yes Sophie, you too.
Drive the kids to school, then (literally) run to a
shoot at the studio. Your project “Faces of Paris” is
going well. On your way to the studio, you still have
some extra time to stop by your favorite bakery and
get two or three madeleines. You even wish you could
take a picture of that lady whose hands are full of
butter and whose cheeks look like cream puffs. One
day you surely will.
Brittany, today you have a shoot in Los Angeles:
you have five models to style and you still need to
find three outfits. The chaotic life of a stylist. You
are not sure you will make it to the swimming pool
before getting to work, so you decide to go early in the
morning. You always think you won’t find anyone,
but there is an aquatic wrestling match waiting for
you. You are not there to fight, and so you let other
people do it.
You are late, there is no time to dry your hair but
you are as happy as Rocky after a three-hour workout.
You are happy because you need to run to work.
The first model doesn’t show up. Your assistant is
panicking but you are not. There is always a solution,
Meanwhile, John, you are in Shanghai. You just
left your office and now you are catching the first
train home to get dinner ready. Tonight it’s your turn.
Then you can decide whether you feel like hanging
out with your friends (you never really get to see
them) or reading a book. You could make time to
read on the train if you wanted to, but you are always
on the phone.
Why choose if you can have both? Maybe you
could see your friends tonight and read tomorrow.
Sophie, Brittany and John have made a very brave
decision: they have stopped running with their mind;
they stopped mixing the “now” with the “later”. They
have decided to be modern superheroes. They want
to be the ones who are incredibly busy during the
day, but who actually choose to live – not just survive.
They use their imagination to fly away from the chaos
of their daily routine, and be cushioned by an invisible
cloud that facilitates thought and enables action.
Since all superheroes deserve a proper uniform,
Geox took care of their footwear.
Geox, as the “official partner of all modern superheroes”, supports all those who have decided to take
it slow. There is no point in going too fast.
Nebula™ footwear comes from an idea: the idea
of flying in order to feel lighter, and to enjoy each
moment instead of missing it. These are the truly great
women and men of today’s society: those who can
enjoy their daily routine, those who love functionality
and simplicity. Those who choose the pleasures of
comfort and style anytime, anywhere.
Nebula™ footwear is perfect all day long, from
breakfast to dinner, from Monday to Sunday.
Nebula™ never takes a day off.
It gives a touch of activewear to a casual look, and
it softens a more serious outfit.
It can also be worn like a slipper, because its back
can be flattened: you can wear it inside and outside
In a world so tangled up and full of orders and
inputs to follow, Geox opts for simplicity.
Nebula™ footwear is characterized bysimple design
on the outside, and by successfully complicated design
on the inside. The interior lining with spacers creates
free space between the foot and the upper. Heat can
escape upwards through this space, facilitating the
natural process of body temperature regulation and
providing the pleasant feeling of having dry feet.
Moreover the sole, which is made of a net of soft
clouds sitting next to each other (flat at the heel and
rounded in other areas), is designed to optimize foot
and leg stability as the foot rolls.
Modern heroes worship practicality: that is why
Nebula™ footwear is extremely lightweight and
waterproof, and can be worn year round.
Get ready to fly and succeed with new challenges.
NET BREATHING SYSTEMTM
1. Perforated sole
2. Protective layer
3. Full-size membrane
& OPTIMUM CUSHIONING
Thanks to the 3D PERFORMANCE UNIT system,
the sole has been designed to
follow the foot’s natural points
of contact to ensure optimum
cushioning and ideal flexibility,
including in more energetic daily
The innovative shape of the performance unit on the
sole (flat at the heel and rounded in other areas) was
designed to optimize foot and leg stability as the foot
rolls, providing more precise balance control.
The innovative combination of elastomers and
polymers that form the sole, as well as the materials
that comprise the upper, lend Nebula™ a high level of
performance in terms of lightness and comfort.
The elastic areas on the front were designed to ensure a
dynamic fit and a proper stride. Nebula™ is a shoe that
adapts to the foot, not the other way around.
Want to live life to its fullest? #startbreathing.
It’s a concept that only a master like Rankin
could illustrate through photography.
What does #startbreathing mean to you? Is it
mechanical or emotional? Does it inspire you to let
go or be more mindful? For internationally acclaimed
photographer Rankin, it’s about freedom, selfexpression and love.
These are the touchstones Geox had in mind when
the brand launched its #startbreathing campaign.
With the ideas of movement, vibrancy and energy at
its core, the campaign shines a spotlight on Nebula™,
an active fashion shoe that boasts an innovative
membrane sole with flexibility and cushioning,
making it the ultimate everyday shoe.
To complement this launch, the brand enlisted the
talents of Rankin, who is as celebrated for his signature
cutting edge perspective as his deep emotion. His
professional credits include photographing some of
the greatest cultural icons of our time, from Queen
Elizabeth II to Madonna, as well as editorial and
advertising campaigns for the likes of Vogue and Nike.
“For me, this campaign is all about doing something
fresh and exciting,” he says. “It feels invigorating to be
part of taking a brand in a bold new direction, to grab
an audience’s attention and get them thinking about
Geox in a new way.”
The images feature models soaring through the
air with their clothes billowing around them. Their
movement captures the power and vibrancy of Geox’s
message; look closely and you’ll not only spot elegant
and streamlined shoes with breakthrough breathable
sole technology, but also confidence, energy and
“I wanted to capture an emotional feel more
than anything with this campaign,” Rankin says.
“The combined tech innovation and style lends
itself to being bold and having fun with what we
shoot.” It encapsulates the underlying message of
#startbreathing, which is to embrace freedom and
take control of your life. “Every day I tell stories
through film, eliciting peoples’ emotions,” he says.
At Geox, those emotions translate to moving,
doing, seeing, feeling and living. But above all else,
they’re about breathing.
WATCH THE MOVIE AND #STARTBREATHING
Rankin, the famous
and director who shot the
new Nebula™ campaign
Rankin, one of Britain’s most famous fashion
and portrait photographers. He has photographed
celebrities such as Kate Moss, the Rolling Stones and
most recently Daniel Craig for the new James Bond
Rankin works for ELLE, Esquire, Vogue and other
leading magazine sin the world, but he has also been
doing advertising campaigns and commercials for
example Nike and Dove to name a few.
Rankin’s style is to blend perfection with spontaneity;
his lighting is perfect, his use of color is amazing, and his
black and whites are stunning. But beyond the technical
details, Rankin is expert at capturing the character of
the people he shoots. The eyes of his models catch your
attention, always. Besides publishing his own magazine,
Hunger, Rankin has also been featured on and directed
TV programs and documentaries about the world of
fashion and famous photographers.
STOP STANDING STILL! WALKING BRINGS
INTO FOCUS THINGS THAT WOULD
OTHERWISE GO UNNOTICED. SHARE
WITH US YOUR NEW PERSPECTIVE
Super-light, ultra-breathable and extra comfortable, with an ergonomic shape and Net Breathing System soles. NEBULA™ is an iconic shoe that encapsulates all of Geox’s know-how in a captivating
and glam-chic design. Upper in mesh and suede-effect leather, metal insert with logo on the heel and elastic laces for easy entry.
NEBULA™ sneakers in fabric with details in suede-effect leather are extremely flexible, light and comfortable. They are also easy to wear thanks to the slip-on design.
// SHOP THE COMPLETE NEBULA™ COLLECTION AT GEOX.COM/NEBULA
B R E AT H E
M A G A Z I N E
Shop 24 ad.
Articles trends and
MADE IN ITALY IN MIAMI
Find inspiration and a new take on the Italian look for men and women, shot on location in
Miami. Geox launches a specially designed collection of classic Italian men’s leather shoes in
new shapes and a high tech outerwear collection with tailored silhouettes.
NEW:DO™. LEAVE POSITIVE
FOOTPRINTS ON MOTHER EARTH
ITALIAN STYLE ICONS –
NOT ONLY IN THE CAR
Geox has made a modern version
of the classic driving shoe, gear up
in the the new Geox Moccasin.
NEW:DO™ is a new men’s shoe collection
that aims at being completely sustainable.
The design is simple and minimal, with a
limited number of components to ease the
manufacturing process and make it more
environmentally friendly. For example, the sole
is 100% recyclable.
AND POP STYLE
This spring Geox invites you to a world of
POP-art inspired sneakers, romantic girls’
shoes and a lot of comfort and carefully
selected materials to take care of small feet
in a good way.
LOOKS I LOVE ☺
Swedish fashion stylist and
former Elle editor Emma Elwin
talks about her best Geox looks
this spring. Get inspired!
NEBULA™ AND RANKIN. TRUE!
The new Nebula™ Spring collection is here.
Get a first look at all the new colors (of
course we have the classics as well). And
follow Geox Magazine behind the scenes
to the photo shoot for the new advertising
campaign by world famous portrait and fashion
photographer Rankin at his especially designed
studio and home, Annroy, in London, UK.
1, 6, 8. Multi-functional water-repellent Geox backpack made from tear-resistant
technical fabric. Perfect for metropolitan bikers, thanks to the stylish and
functional reflector inserts. 2, 5, 7. Sophisticated outdoor inspiration for the
DELRAY sneaker, with mesh and extra-breathable upper. All models feature
Geox patented breathable and waterproof soles. 3, 4. Geox down-filled jacket in
wind-proof and water-resistant nylon taffeta with patented breathing system.
HOW HIGH WILL YOU FLY?
Watch the video of the new Nebula™
collection. Read more about the
shoes that make your feet fly with the
// SHOP THESE STYLES AT
// DOWNLOAD THE APP
We have selected the
liveliest, most versatile
jackets for spring – they
have geometric shapes
and practical details, yet
still manage to give you
the elegant and active
look all of us are striving
for on our way to work.
Geox jacket made of lightweight technical fabric
with patented breathable system.
Geox jacket made of technical fabric with
patented breathable system.
// SHOP THIS STORY AT
Geox Amphibiox jacket, water-resistant up to
10,000 water column inches, breathable and
tear-resistant. Equipped with a removable hood
Geox jacket made of lightweight technical
fabric with patented breathable system.
EVEN THOUGH YOU WILL SEE A
LOT OF NEUTRALS IN STORES AND
DESIGNER COLLECTIONS, THERE
IS ALSO A STRONG TREND OF
BRIGHT COLORS. GEOX RESPONDS
TO THIS TREND WITH COLORFUL
SNEAKERS AND STUNNING BAGS
TO MATCH. BECAUSE WHEN THE
SUN IS SHINING, IT´S ONLY RIGHT
TO LOOK ON THE BRIGHT SIDE!
WATCH THE MOVIE ”COLOR BLOCKS” AND SHOP THIS STORY AT
Invigorating colours and floral prints for these SUKIE sneakers made from fabric with suede-effect leather inserts and Geox patented breathable and waterproof soles.
Geox back pack in ladder-proof super – strong mesh.
OPHIRA sneakers with uppers in mesh and glossy patent leather inserts. Patented breathable and
waterproof soles. Geox shopping bag with a metropolitan appeal in ladder-proof super-strong mesh.
AMALTHIA slip-ons with pearl-effect details and woven tone-on-tone effect, with Geox patented
breathable and waterproof soles.
Geox jacket made of lightweight technical fabric with patented breathable system. Vitaminic colours and floral prints for these SUKIE sneakers made from fabric with suede-effect leather inserts
and Geox patented breathable and waterproof soles.
HOW FAR DOES YOUR
GEOX TAKE YOU?
SHARE YOUR COLORFUL
STREET STYLE PICS USING
Geox Performing Concept jacket
made of rip-stop fabric with
patented breathable system.
SHAHIRA sneakers have soft
suede and mesh uppers with a
coloured sole and toothed grip
for a sporty feel. Geox patented
breathable and waterproof soles.
Geox jacket made of padded polyester fabric with patented breathable system. NEW CLUB slip-on sneakers in synthetic leather with a quilted effect. Geox patented breathable and waterproof soles.
// SHOP THE SYLES IN THIS STORY AT GEOX.COM/COLORBLOCKS
The leather is processed without
the use of hazardous materials and
treated with natural waxes
The upper is made of tanned
leather from a tannery that employs the highest
standards of production
THE FOOTWEAR MANIFESTO
of a Sustainable Revolution
A new way of doing and thinking: the Geox inspired philosophy, which describes
a sustainable approach to creating footwear in harmony with the world we love
“What should I expect from a pair of shoes?”: who
knows how many of you have been asking this
question. When we buy a pair of shoes, some of us
may focus only on appearance, running the risk of
stressing both our nerves and feet. Others, instead,
may focus only on comfort, throwing away boxes
of style in our metaphorical basement. Finally, there
are those who focus only on sustainability, without
realizing that it is actually possible to have everything
at the same time: protection, comfort, style and yes,
The mission of Geox is very clear: it aims at
bettering the life of all of us, starting from our footwear,
a “tool” that supports, sustains and embraces our feet.
You can always expect more from a pair of shoes.
They can always be improved, transformed and refined.
The name chosen to represent the last frontier
of innovation by the Italian brand explains it all:
NEW:DO™. It literally stands for a new way of doing
Geox NEW:DO™ doesn’t only just represent the
main collection in terms of sustainable innovation. It
is also a calling card to introduce the Geox inspired
technology, which describes a sustainable approach
to creating shoes in harmony with the world we love.
Inspiration is not a feeling reserved for a lucky few.
It is democratically available to all of us. It is available
to all those who believe that there is an alternative
way to take care of themselves and the surrounding
We are always wondering, “How would it be if
there were a better way of doing things?” and way
too often we can’t get an answer. Well, Geox puts
words into action without hesitating to create positive
changes: when you feel inspired you should not wait.
Geox gave birth to NEW:DO™, a men’s shoe
collection that aims at being completely sustainable.
The design is simple and minimal. It is characterized
by a limited number of components in order to ease
the manufacturing process and its costs.
Even the use of materials has an organic nature:
the upper is made of tanned leather from a tannery
that employs the highest standards of production.
The leather is processed without the use of hazardous
materials and is treated with natural waxes. Also,
NEW:DO™ footwear is manufactured using a
technique that enables a faster stitching process,
therefore reducing the use of glue and energy. The sole
is made of natural rubber: a plant-based, renewable
material extracted from the Hevea tree. It is 100%
recyclable, and when you walk, it leaves footprints
that send a positive message with every step taken.
The inspiration behind the creation of NEW:DO™
is simplicity: a minimalist theory embracing a line of
shoes characterized by a proudly conceptual style.
This footwear collection is designed for those who
are conscious of wearing a “sustainable revolution
manifesto” and putting into action the “less is more”
Taking away means adding value.
// JOIN THE SUSTAINABLE REVOLUTION AT GEOX.COM/NEWDO
The design is simple and minimal.
It is characterized by a limited number of
components in order to ease the manufacturing
process and its costs.
The sole is made out of natural rubber:
a plant-based, renewable material extracted from
the Hevea tree. It is 100% recyclable and when
you walk, it leaves footprints that send a positive
message with every step taken.
My name is Emma Elwin. I live in Stockholm,
where I work as a freelance stylist and run
a site called Make It Last, which focuses on
sustainable fashion. I have been working in
the fashion industry since I was 16 years old.
I started by studying design for three years.
Since then I have been working as a fashion
editor at Make It Last, Swedish Elle and
My view of fashion has changed a lot
in the past few years. Now I try not to be
swept away by trends, instead focusing on
building a wardrobe that will last for a long
time. I invest in good quality and timeless
design. I love to find brands that produce
their products sustainably, with sustainable
materials. In my off hours, I like to spend
time outdoors with my dog or go surfing with
B AC K TO B L AC K
For work, I like to wear classic looks
that are easy to match with different
accessories. The combination of a black
turtleneck and pointy RHOSYN ballerinas
make this look timeless.
C OM F Y F E E L I N G
In my free time, I love wearing comfortable
clothes and shoes that work in any weather. I like
clean like JAYSEN or NEBULA™ sneakers, that go
just as well with a dress as a pair of jeans.
EMMA ON SHOE TRENDS
“For this season flats remain one of the biggest trends. Both sneakers and sandals are still going strong.
Beautiful detailing and thick soles are two of the big trends in flats.”
Geox Magazine met up with Emma Elwin,
a journalist formerly at Swedish Elle, and an
avid surfer, illustrator and now freelance stylist,
who really cares about sustainable fashion,
the looks she loves right now.
Stylist & fashion editor-in-chief
C A S UA L & D R E S SY
In recent years, sneakers have become
a more and more common sight on the catwalk.
Styled with a casual look like this one or a
dressier look – they work great with either.
// SHOP THESE STYLES AT GEOX.COM/EMMALOOKS
Yong Bae Seok
The Geox Spring/Summer 2016
shoes collection designed by
Yong Bae Seok.
// SEARCH FOR CAMOTARTAN ON GEOX.COM
Geox bet on Patrick Cox and Yong Bae
Seok, two different shades of talent.
And guess what? It was a winning bet.
LUCIA DEL PASQUA
Geox Spring/Summer 2016 sneakers collection
designed by Patrick Cox.
I have to admit that interviewing them felt like being
swallowed by two fascinating, parallel universes.
The first is made of round furniture, (intentionally)
imperfect curves and colorful sweets. The second
one is instead scattered with rigid geometries and
mathematical formulas, and calculated with the
accuracy of a fine Swiss watch.
Welcome to the separate dimensions of Patrick
Cox and Yong Bae Seok, two universes that travel
on parallel tracks but that end up meeting at the
same station: Geox. They stopped there because
both Patrick and Yong have designed special editions
for the Italian brand in recent years. And they did it
their way: Cox’s 2016 Spring-Summer collection is
characterized by the use of essential lines. But please,
don’t call him a minimalist because he is not. Seok’s
collection, on the other hand, plays with the sinuous
shapes of his typical Camotartan texture, which
connects to the historical buildings of contemporary
New York City as well as to faces of beautiful geishas,
the ultimate symbol of a woman (which counterposes
the idea of a Barbie-girl).
Their families played an important role in defining
what they do. Their paths have been and still are
very different, but they both are influenced by their
Yong lives for designing and creating many
different kinds of things, from a watch to an airplane
(one of his biggest dreams is to design a whole plane
with his Camotartan pattern). He studied industrial
design, and his choice was unintentionally influenced
by his mother, who was a graphic design teacher.
Cox, on the other hand, lives his life with the
mission of surprising himself and others. Indeed,
not everybody knows that after achieving a great
The Geox Spring/Summer 2016 handbag collection designed by
Yong Bae Seok.
success with his Wannabe Loafer during the Eighties/
Nineties, he decided to focus on … cupcakes. In 2010
he transformed an old Soho storefront into a pastry
shop: Cox Cookies & Cake.
Here again, his mother unintentionally influenced
him, because Patrick grew up with the smell of cakes
all around the house. During his childhood, his
mother would bake cake after cake and he would
always wake up before his brothers in order to steal
the best slices. A few years later, he closed the shop
and kept working on new collections with Geox.
Geox also decided to make a bet: combining the
East with the West, opposite ways of approaching
fashion (and life).
// SEARCH FOR PATRICK COX ON GEOX.COM
Enter the world of Italian style
and elegance. Presenting the
Geox Sartorial collection of
fitted men’s tech and tailored
jackets in elegant gray, matched
with classic men’s leather sole
shoes – Made in Italy, of course,
and now in lighter, more
modern designs. This spring,
classically chic women are
wearing monochrome colors
and cool ballerinas
// SHOP THIS STORY AT GEOX.COM/PAPARAZZI
ANTWAN men’s featuring Geox waterproof leather soles.
RHOSYN ballerinas have a perfect combination of patent leather
and nappa leather. Geox patented breathable and waterproof soles.
From left to right: Geox jacket in Super 110’s wool, soft and bright, padded with down for natural warmth with a patented breathing system. Geox clutch bag in saffiano print.
ELINA slingbacks with a vintage feel, made from white leather with metal details on the toe and Geox patented breathable and waterproof soles.
ANTWAN featuring Geox waterproof leather soles.
Left side: RHOSYN ballerinas in patent leather and nappa leather. Geox patented breathable and waterproof soles. Right side: ANTWAN men’s featuring Geox waterproof leather soles.
Geox jacket in Super 110 wool, soft and bright, padded with down for natural warmth with a patented breathing system.
// SHOP THE COMPLETE FORMAL MAN COLLECTION AT GEOX.COM/FORMALMAN
From left to right: ANTWAN men’s featuring Geox waterproof leather soles. AUDIE open toe shoes with delicate covered heels in contrast with the uppers in soft, glossy and
matt leather, featuring Geox patented breathable and waterproof soles. HAMPSTEAD shoes featuring Geox waterproof and breathable soles.
ELINA slingbacks, made from leather with metal details on the toe and Geox patented breathable and waterproof soles.
RHOSYN ballerinas in patent leather and nappa. Geox patented breathable and waterproof soles.
// SHOP THE COMPLETE FORMAL WOMAN COLLECTION AT GEOX.COM/FORMALWOMAN
In our moccasins
The 1960s were an innovative era for Italian cars and design, and marked the birth of
the iconic ”driving shoe”. Now Geox has created a new version of the classic moccasin,
with a sole that does not just rely on little nubs to make it easy to slam between gas,
brake and clutch with minimal pressure on the footbed, but rather sports a specially
designed, breathable sole for maximum comfort and ventilation. And not only while
you’re driving your favorite car!
// SHOP MOCCASINS AT
Sometimes in order to create a classic, you just need
to add a touch of colour to bring it up to date.
This is how Geox reinterpreted the GIONA moccasins
in suede, without losing their timeless appeal. All models
feature Geox patented breathable and waterproof soles.
// SHOP THESE STYLES AT
// SHOP THESE STYLES AT
1. Geox jacket made from water-resistant technical material,
light and warm, with patented breathing system. 2, 3, 4. JAYLON
derby lace-up with brogue detailing, with a soft leather upper with
an “aged” finish or in washed suede. All models feature Geox
patented breathable and waterproof soles.
1. The Geox bucket bag with practical side pocket is equipped with a magnet for closure as well as handy
organizer pockets. 2. MYRIA mid-cut sneakers in perforated nappa with suede leather inserts. 3. Geox
jacket in Super 110 wool, soft and bright, padded with down for natural warmth with a patented breathing
system. 4, 5. JAYSEN sneakers, made from soft nappa and leather with decorative perforation on the sides
and padded heels. 6. Technical fabric Geox bag. 7. OMAYA sneakers with no laces in smooth nappa and
perforated nappa. All shoes models feature Geox patented breathable and waterproof soles.
Bags & Shoes
Bags & Shoes
Geox bag in technical fabric.
AUDIE open toe shoes with delicate
covered heels in contrast with the
uppers in soft, glossy and matt
leather. Geox patented breathable
and waterproof soles.
Geox maxi bag in super bright
JAYSEN sneakers in soft leather
with Geox patented breathable
and waterproof soles.
BAGS & SHOES
It’s all in the details, they say. And rightly so! The quickest way to do a
fashion remake is go change your accessories – here are some ideas for
how to make your new spring look by accessorizing.
// SHOP THESE STYLES AT
The Geox bucket bag combines an unusual
blend of woven and perforated details. It is
both feminine and extremely practical thanks
to the side pocket with zip and internal
AMALTHIA tapered slip-ons with pearleffect details and woven tone-on-tone effect
upper. With Geox patented breathable and
The Geox clutch bag is made
from woven satin.
CAREY ballet pump in patent
leather with Geox patented
breathable and waterproof soles.
Geox mini bucket bag with a
soft shape, magnet closure and
drawstring. Made from waterrepellent fabric in super bright
NEW CLUB high-top sneakers
with quilted, pearl-effect patent
leather and smooth patent leather
toe. Geox patented breathable and
Time to stock up with newspaper! You can wad up balls of
newspaper in your wet shoes, and wrap the rest around their soppy
exteriors ... or buy a pair of Geox Amphibiox™ sneakers and stay
cool and dry. Rain or shine.
WITH THE RIGHT SHOES YOU CAN GO ANYWHERE!
LET THE WEATHER BE THE BEST COMPANION OF YOUR
ADVENTURES AND SHARE THEM WITH US #WEATHERLOVERS
Don’t miss out on your relaxation time just because it’s raining outside. SANDRO ABX sneakers in suede-effect leather and technical fabric offer maximum versatility and comfort.
They feature exclusive Amphibiox™ technology designed to keep your feet warm and dry.
Technical materials for maximum performance: GEKTOR ABX sneakers are water repellent and feature exclusive Amphibiox™ technology.
They ensure that your feet are kept at optimum temperature when conditions aren’t favorable.
A completely metropolitan look that is impervious to bad weather: MATTIAS ABX robust desert boots in greased calfskin with waxed fabric details and exclusive Amphibiox™ technology.
// LIKE THESE STYLES? SEARCH FOR THEM ON GEOX.COM
Smartphone pocket with red eyelet for headphone wire. Printed reflective Silver Performance Grid.
Geox Amphibiox™ jacket: water repellent and windproof up to 10,000 water column inches.
The Geox Breathing System helps air to flow upwards at the shoulders and outwards.
Jacket details with black gummed finish and waterproof zip.
The high tech Geox Amphibiox™ jacket is loaded with
smart details, from a clever pocket to keep your iPhone
dry and handy if it’s raining to water repellent and wind
resistant materials ... and last but not least: a breathing
system that keeps you cool and dry.
Breathing fabric consisting of a 100% polyester piqué lining with a high-performance membrane bonded behind it, protected by a ladder-resistant fabric, water repellent and windproof.
// SEARCH FOR AMPHIBIOX™ JACKETS ON GEOX.COM
Geox Performing Concept jacket
made of rip-stop fabric with patented
ANDROID Kid’s sneakers in technical
mesh fabric and printed synthetic leather.
DELRAY men’s sneaker, with mesh and
KIWI baby’s high-top sneakers in canvas.
All models feature Geox patented
breathable and waterproof sole.
The more time you spend
with your kids, the more you
learn about them.
And recent studies show that
fathers who spend time with
their kids set more realistic
goals for their developmental
progress – which helps them
to become more harmonious
and you less frustrated. Your
wife will love it, too, because
now she can have some time
to herself. A win-win situation.
KIWI sneakers in fabric with pop-art
inspired prints for celebrating the
season of happiness, in waterproof and
breathable Geox sole.
MULTY BABY sandals in nubuck and
synthetic leather with a water-resistant
coating, allowing the feet to dry quickly
after contact with water.
Geox patented breathable and
// SHOP THIS STORY AT
NEBULA™ men’s sneakers in suede and fabric with a breathable
sole with maxi-holes and patented full-size waterproof membrane.
Geox Performing Concept jacket made of rip-stop fabric with
patented breathable system. ANDROID kid’s sneakers in technical
mesh fabric and printed synthetic leather with patented waterproof
and breathable Geox sole.
brings joy and creativity to kids
all over the world
Dallas Clayton started his career as a writer and illustrator by publishing his stories for kids
online, for free. Today he is an established author who has sold over 50,000 copies of his
”Awesome Books” series and been translated into more than 30 languages. Since Dallas
wants kids all over the world to think big and ”out of the box”, we thought he would be the
perfect partner in our new book project.
In spring 2015, ”Gerald’s Missing Shoe” became the most downloaded kids’ book in the
App Store in Germany. Now we’re launching a follow-up to the success, ”Eleanor’s New
Shoes”. This book tells the story of a pair of shoes that can fly, dance and travel.
WE PUT OUR HEART AND
OUR HEAD INTO THEIR FEET
Kids are magical because they have the ability to change at
the speed of light: one day they are toddling around, and the
very next day they are running after a ball or playing hide
and seek with their buddies.
While moms and dads can’t believe that their kids are
getting bigger and bigger in such a short time, Geox has the
responsibility to be aware of these changes and to manufacture
footwear that fits different needs and phases of growth.
A small child needs light, flexible shoes, while a more
grown-up child needs shoes that increase grip and stability,
step after step.
Shoes should offer the best in safety and comfort for kids
who are always jumping into new adventures. The top and
hell of the foot need protection at all times. All Geox shoes
have non-slip, shock absorbing perforated rubber soles as
well as a breathable, waterproof membrane that allows kids
to run around and jump into puddles.
Geox puts the heart and the head into their feet, creating
nickel-free accessories that come into contact with the skin,
chrome-free leather lining and lightweight soles … without
Kids love their footwear because the uppers are enriched
with colors and tiny lights that make them feel like real “small
FEATURES & BENEFITS
Precon & Suort
Ligs for fun
“Describe Dallas Clayton by using three adjectives,” I say to
myself. “It’s not easy,” I answer – because I would need at least
ten adjectives, and then I would always end up adding the
superlative suffix “-est” at the end. And if I do that, it would
sound really cacophonous. Come on, Lucia, he seems like a
deliciously normal person – I carry on my monologue – he
seems funny, cheerful and creative. And yes, I have already
used three adjectives, but I need some more. He is a living
example of positivity and imagination.
Dallas Clayton is a renowned American author and
illustrator, best known for his successful children’s work “An
Awesome Book!” which gave birth to the Awesome Book
series. He is now working on his second book in collaboration
with Geox. Following on “Gerald’s Missing Shoe”, it’s now
the turn of “Eleanor’s New Shoes”: a tale that explores the
imagination of a girl whose shoes can travel, dance and fly.
Since he started his career, Dallas has been traveling with
his imagination as well. When his son was born, he wondered
why there were no modern tales for children, so he decided
to create his own. After a number of “no’s” from publishing
companies, he decided to dream big and self-publish his
book, finding alternative distributors and going online. It was
a success. He was and he still is a big dreamer. We only have
one life and we should not waste it. We should follow our
dreams and do what we like.
And he is doing it: he writes, he draws, he works on his
T-shirt collection and he visits schools to spread joy and
creativity. He is not scared of getting dirty with colors and
sharing hugs with strangers. He is literally a volcano of ideas
“Dallas, you are our joy ambassador!” I say, driven by
“Not really – you can’t force someone to be happy,
especially if something bad has happened,” he says, with an
almost surreal calm. “I just try to share fun, creativity and
Well, I am still convinced that he is our joy ambassador,
a person who uses his social media channels (Instagram: @
dallasclayton) and his books to send positive messages like
“believe in change” and “let’s do great things together”. These
messages may seem obvious, but people need to hear them.
I have been wondering how he manages to create such
happiness through his writing, convincing us that the world
is not black, but is in fact made of a full spectrum of colors.
Everything comes naturally, he tells me. He uses words,
and this is exactly what a writer should do. He finds beauty
where people can’t see it. And once he finds it, he shares it.
His latest story, “Eleanor’s New Shoes”, is available at any
Geox participating point of sale* after buying a pair of shoes
from the Geox Baby 2016 Spring/Summer Collection. You
can download the free “Geox Kids Books” app available for
Apple, Android and Windows Phone. I highly recommend
downloading the app, because playing with the interactive
version of the book is so much fun for adults, too.
// *VISIT THE PAGE
TO FIND OUT MORE INFO
ABOUT THE PARTICIPATING
COUNTRIES AND DATES.
HOW CAN I GET A FREE COPY OF “ELEANOR’S NEW SHOES”?
There are two ways to enjoy the adventures of Eleanor:
download the “GEOX KIDS BOOKS” app from your App Store
to play the interactive digital version of the book.
purchase a pair of shoes from the spring and summer
2016 Baby Collection and receive the book for free at
participating Geox Shops.
KIWI sneakers in fabric with pop-art inspired prints, for celebrating the season of happiness, and patented waterproof and breathable Geox sole.
PUT SOME COOL COLORS
ON YOUR SHOES THIS SPRING.
PAVEL sneakers in technical fabric and suede-effect
leather, featuring dual closure with straps and laces.
// LIKE IT? BUY IT!
SHOP THESE STYLES AT GEOX.COM
WE ARE ALWAYS OPEN
SMART high-top sneakers made from mesh fabric and
suede-effect leather inserts and VITA sneakers in technical
mesh fabric and suede-effect leather.
// LIKE IT? BUY IT!
SHOP THESE STYLES AT GEOX.COM
WE ARE ALWAYS OPEN
SOFIA ankle boots in waxed calfskin with delicate perforations on the ankle and concealed zip on the inner ankle.
ROLK sneakers in mesh and suede or calfskin and nappa.
CIAK sneakers in printed canvas with removable insole and rubber sole.
CREAMY sneakers in embroidered fabric and suede-effect leather. PIUMA ballerinas in cracked-effect metallic leather.
CIAK high-top sneakers and sneakers without laces in denim.
High-top sneakers and CIAK GIRL sneakers in suede and nappa.
// LIKE IT? BUY IT!
SHOP THESE STYLES AT GEOX.COM
WE ARE ALWAYS OPEN
SHUTTLE girly sneakers with a pearl-effect mesh upper and glitter wings on the side. The lights on the upper and in the sole light up with each step.
THE GEOX FOR
AND ELISA NALIN
“I love to play with colors. My whole life is very colorful
and that’s why it’s great to have colorful shoes like
the Geox for Valemour Collection. They bring out my
personality and highlight the way I feel.”
Stylist & fashion consultant
After studying and getting her start
as a designer and creative director in
Milan, one of Italy’s most successful
stylists and consultants, Elisa
Nalin, moved to Paris. There her
imaginative, original, hyper-colorful
style sense has made her one of the
most photographed people at the
fashion weeks. She is one of the
world’s most influential street style
icons and digital influencers.
The Geox for Valemour project was
launched to create something unique:
a real work opportunity for young
people with cognitive disabilities,
creating real Limited Edition
collections. Shoes for men, women
and children have become the symbol
of a unique project that enables
participants to achieve independence
through work. Thanks to Geox, a
journey that began almost 3 years
ago has become an international
For further information visit the
// DISCOVER MORE ABOUT THIS PROJECT ON
SHARE YOUR GEOX MOMENTS
Use your creativity, your fashion sense or just take something cute or
cool featuring your favourite Geox shoes! While you’re working, shopping,
sightseeing, playing with your family or just relaxing... Take a pic and share
“the smart way of walking”, by using the hashtag #MyGeox! Be part of the
community on Instagram and follow @Geox channel for daily inspiration.
You can find out more about the Geox for Valemour project on this cool web site
geox.com/valemour and see what the Italian and Spanish youngsters from Valemour are up to.
Follow Geox at …
The Italian and Spanish Spring and Summer 2016 collection has shown how fun, inspiring and creative shoes can be: from lively colours to a Mediterranean and summery look.
You are gonna be the one! Every week we choose our favourite
#MyGeox photos from the community and repost them on #Geox
Instagram Channel and on geox.com! Don’t miss the opportunity,
share your best snaps today!
T H E GEOX R EWAR D PR OG R AM
WELCOME TO THE WORLD OF GEOX,
A WORLD MADE BY UNIQUE PEOPLE
When you walk into a Geox store, you encounter not just shoes, but people,
too. In this issue we decided to have a chat with Mireia and Orietta, who work
as store managers in Barcelona and Miami – two of the over one thousand
worldwide Geox points of sale. We believe that in order to get in touch with one
small side of this big Geox family, we should start from those who, day after day,
provide advice, assistance and a friendly smile during your shopping experience.
SAVE UP TO €100!
Sign up, shop and get rewarded at participating
Geox Stores and on geox.com
MIREIA LINARES, Store Manager
Geox Shop Paseo De Gracia, 52
I am 38 years old. My zodiac sign is Cancer. I am a
dreamer and an optimist, and I know what I want.
I have been working for Geox since 2006.
Favorite Geox shoes: The OMAYA sneakers,
because of their lightness and their design. They
are easy to wear and easy to sell.
Free time: I like painting, sewing and … creating
my own fashion.
The nicest thing that a colleague has done for
you: My Geox experience is always full of pleasant
moments, from daily smiles to genuine support
The youngest customer: My son! He got his first
pair of shoes six months before he was even born.
The oldest customer: A grandmother who, at the
beginning of every season, buys a pair of shoes
each for her six grandchildren.
Your motto: “Carpe diem.”
For you Geox is: Learning new things. It represents
continuous growth, allowing me to “breathe”.
ORIETTA WILLIAMS, Store Manager
Geox Shop Aventura Mall, Miami
I am 55 years old, I am an incredible Scorpio and
I have been working for Geox for over eight years.
Favorite Geox shoes: VICTORY is one of my favorite
shoe styles from the spring/summer collection.
Free time: I love eating out with my friends and
colleagues. I also have two beautiful dogs, RJ and
Enzo, that I consider my babies, and I love spending
time with them.
The nicest thing that a colleague has done for you:
I cannot give you a specific example because we do
everything as a team. They never complain, and there
is nothing that makes me think that they are not as
passionate about the brand as I am.
The youngest customer: Being the oldest of the
group, I believe that I have a stronger connection with
first time moms.
The oldest customer: My oldest clients, who may
be around 70-75 years old, are the ones who come in
and flirt with me. They always need extra attention.
Your motto: “Don’t do unto others what you wouldn’t
like done to you.”
For you Geox is: Passion and commitment. I would
love to see Geox become a household name in the
United States. I know that we have the potential,
we just have to get there.
€1 = 2 POINTS
5 EXTRA POINTS
Get a 10% discount on
the whole collection for
your birthday and for
your children’s birthday
(up to 14 y.o.)
Earn 1 point each € you
spend on the adult collection
and receive discount vouchers
for your next purchase. If you
earn 500 or 1000 points, you
can spend your vouchers
invitations to special offers
double points on kids’
WANT TO BE PART OF OUR TEAM?
JOIN GEOX SPA ON LINKEDIN!
for each product, when
you buy at least two
items on the same
+ €15 + €25+ €50
“Every step brings a benefit” 2016 is reserved for members of the Benefeet initiative on geox.com and at participating Geox Stores in the UK, Italy, Spain, France, Germany,
Austria, Belgium, Luxembourg and the Netherlands. Consumers subscribed to Benefeet that collect points in Geox Stores in more than one country will have two distinct and
non-cumulative points balances (one for each country). More information and promotion terms & conditions on geox.com
For Benefeet members making purchases in the UK the promotion will be £1 = 1 point with the award of discount vouchers also being in £ (for example, 150 points will earn a discount
voucher of £10, and there are up to £100 discount vouchers available).