Kidrobot Discussion Boards :: View topic - Qee Imprint
Transcription
Kidrobot Discussion Boards :: View topic - Qee Imprint
Kidrobot Discussion Boards :: View topic - Qee Imprint - awarded at the IMPRINT summit on July 26 08/08/2006 02:47 PM Welcome to the best place on the web to talk about urban vinyl toys, plush, mini-figures, toy-art, toy artists, collecting, customs, & more! Log in Register Search Chat Kidrobot Discussion Boards Forum Index -> Talk to the Artists -> Artist Forums > Toy2r -> Qee Imprint - awarded at the IMPRINT summit on July 26 Previous topic :: Next topic Qee Imprint - awarded at the IMPRINT summit on July 26 Author Toy2R Raymond Message Posted: Sun 30 Jul, 2006 12:37 am Qee Imprint - awarded at the IMPRINT summit on July 26 Here is the imprint post press release. Also we announce the QEE winners on www.imprint-life.com, please take a look. Joined: 25 Apr 2003 Posts: 1501 FOR IMMEDIATE RELEASE Contact: Dorothy Parikh interTrend Communications, Inc. Tel: (562) 733-1780 Email: [email protected] ASIAN YOUTH TRENDS INFLUENCE U.S. POP CULTURE Conference Explores New Trends and Insights of Asian American Youth that is Shaping and Defining the Mainstream American Pop Culture LOS ANGELES, CALIFORNIA (August 2, 2006) - For all in attendance, the IMPRINT: Urban Youth Unabridged conference, which convened in Los Angeles on July 26th, did not fail on its promise to deliver a first hand look at the influence and impact of America's Asian youth is having on mainstream trends. By all accounts, IMPRINT was the first of its kind conference that allowed Asian influenced and inspired artists, entertainers, designers, marketers, researchers and trend watchers a forum to share and discuss current and upcoming trends. The conference opened with pop icon and original Star Trek actor, George Takei who shared his unique perspectives about the evolution and increasing empowerment of multicultural America. Findings from a new study conducted by New American Dimensions and interTrend Communications, Inc. were unveiled that showed the growing influence of Asian American youth trends among the mainstream American youth culture. Such trends included respondents identifying with three distinct categories technology and gadgetry, anime and manga, and video-gaming. Asian American youth are also more likely to identify and seek out trends through word-of-mouth messaging than through any other media channel or network. Other speakers included visionaries from the D-I-Y (do-it-yourself movement), online world, comic books, fashion, anime, art, music, film and pop culture. "I was really impressed with the sneaker panel," commented Eric Nakamura of Giant Robot. "For those in the room, they were in the presence of the 'Dream Team' of the sneaker world." Josh Rubin of Cool Hunting moderated the panel, which included James Keoni Arizumi, Senior Footwear Designer for Nike Skate Board, Yu-Ming Wu, Co-Founder and Publisher of Freshness, Tristan Caruso of Proper-Owner and Woody, Editor of Sneaker Freaker. Eric added, "This group should be taken seriously as it could a major force in the entire sneaker movement, which is a multi billion dollar business." "The participants and content of the conference were exceptional and diverse," states Julia Huang, CEO of interTrend Communications, who co-hosted and produced the conference. "When you have companies like Toyota, Xanga.com, AZN, MTV, NIKE, Toy2R either presenting or on panels, as well as people like Roy Lee, Josh Rubin and Eric Nakamura sharing their insights and experience, it just shows you how much the industry has been waiting for something like this to happen." IMPRINT was not only aimed at creative entrepreneurs, but also at http://forums.kidrobot.com/viewtopic.php?p=470311 Page 1 of 5 Kidrobot Discussion Boards :: View topic - Qee Imprint - awarded at the IMPRINT summit on July 26 08/08/2006 02:47 PM IMPRINT was not only aimed at creative entrepreneurs, but also at marketers and advertisers whose business depends on knowing these trends. Jim Farley, Vice President of Marketing for Toyota Motor Sales, presented how marketers can take advantage of this knowledge. His case study for vehicle models, Scion and Yaris, revealed marketing strategies, which utilized events, technology, and life-style touch points to successfully reach this niche audience. The event also hosted a Qee (pronounced "key") figure do it yourself art contest. These bear like figure dolls come from Hong Kong and are produced by Toy2R. They arrive in white color with no markings and have caught the imagination of art lovers and collectors worldwide. Contestants were asked to use their creativity in transforming the dolls to their own unique creation. The winner for best in class went to Brandon Hahn of Ohio, whose design "Frog" was selected based on his innovative creativity to actually turn the Qee doll into frog like figure. The people's choice winner, voted by attendees at the conference, went to Bartholomew Han for his "Elvis" creation of the doll. Raymond Choy, President of Toy2R, comments, "I was really impressed with the Qee Bear entries and picking a winner was difficult. However, we did manage to pick two winners which Toy2R will turn into real Qee collection." The winners of the contest can be seen on the IMPRINT web site (www.imprint-life.com) and all entries will be on tour in November with Toy2R in Hong Kong. Carl Choi, CEO of the Plan C Group, hopes that next year will draw an even more impressive list of presenters. He notes, "This type of conference provides a platform to show the importance and relevance of Asian influenced and inspired work. It allows artists, entertainers and designers to interact with businesses and marketers. It also gives the Asian community relevance within American culture and showcases how society is becoming more and more integrated in their thirst for cultural trends." About interTrend Communications, Inc. interTrend Communications, Inc. is a leading full-service marketing agency targeting the Asian American segments such as Chinese, Japanese, Korean, Vietnamese, Asian Indian, and Filipino. With a proven track record, interTrend has successfully helped Fortune 500 clients nurture and establish brand leadership positions in this emerging market through an integrated mix of advertising, public relations, promotions, events and interactive strategies via various in-language media outlets. interTrend delivers excellence to clients, working as marketing partners. Today, long-term partnerships have been established with Toyota Motor Company, JCPenney, State Farm Insurance, Western Union, Northwest Airlines, Southern California Gas Company, San Diego Gas & Electric, Santa Anita Park, Harrah's Entertainment, Countrywide and Disney. http://forums.kidrobot.com/viewtopic.php?p=470311 Page 2 of 5 Kidrobot Discussion Boards :: View topic - Qee Imprint - awarded at the IMPRINT summit on July 26 http://forums.kidrobot.com/viewtopic.php?p=470311 08/08/2006 02:47 PM Page 3 of 5 Kidrobot Discussion Boards :: View topic - Qee Imprint - awarded at the IMPRINT summit on July 26 08/08/2006 02:47 PM Back to top nerdski Posted: Thu 03 Aug, 2006 3:35 am where are the pics of the qees? Joined: 26 Jul 2006 Posts: 14 Location: so. california _________________ Back to top Toy2R Raymond Posted: Thu 03 Aug, 2006 5:35 am http://forums.kidrobot.com/viewtopic.php?p=470311 Page 4 of 5 Kidrobot Discussion Boards :: View topic - Qee Imprint - awarded at the IMPRINT summit on July 26 08/08/2006 02:47 PM check www.toy2r.com "NEWS" Joined: 25 Apr 2003 Posts: 1501 Back to top Display posts from previous: All Posts Oldest First Go Kidrobot Discussion Boards Forum Index -> Talk to the Artists -> Artist Forums -> Toy2r -> Qee Imprint - awarded at the IMPRINT summit on July 26 You You You You You cannot cannot cannot cannot cannot post new topics in this forum reply to topics in this forum edit your posts in this forum delete your posts in this forum vote in polls in this forum Add this topic to your bookmarks Printable version Mark current topic unread Jump to: | | |--Toy2r Go Powered by phpBB modified v1.8 by Przemo © 2003 phpBB Group http://forums.kidrobot.com/viewtopic.php?p=470311 Page 5 of 5
Similar documents
Giant Robot
On the left was the people's choice. And it was by Brandon Hahn's brother! A talented family. I thought the execution was great, but it was Elvis, but the people who gave this the popular vote pick...
More information