Qee Imprint awarded at the Japanese National American Museum

Qee Imprint awarded at the Japanese National American Museum - Qeester Forum
08/02/2006 11:51 AM
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8th June 2006, 06:14 PM
Toy2r Raymond
#1
Qee Imprint awarded at the Japanese National American Museum
Qee Imprint - awarded at the IMPRINT summit on July 26 at the Japanese National
American Museum
Calls for Submission:
http://www.imprint-life.com/
Senior Member
Hong Kong
Posts: 2,035
Qee figures (pronounced "KEY") from Hong Kong have taken the world by
storm since Toy2R (http://www.toy2r.com) introduced them in 2001. These
figures' design patterns have been registered and copyrighted and have
become a craze that has caught the imagination of art lovers and
collectors worldwide.
IMPRINT, the first urban youth conference featuring Asian pop culture,
wants to invite you to participate this DIY (DO-It-Yourself) Qee
program and make your own statement. If you consider yourself inspired
of influenced by the Asian youth culture, and are a non-professional
artist living in California between the ages of 18-25 years old, now is
your chance to show your unique creativity.
KEY DATES:
To enter the contest, please fill out the entry form (located at:
http://www.intertrend.com/imprint/QEEForm.pdf) and send us 1-2 images
of your artistic work via e-mail to the contact information below.
If you pass our initial screening, you can expect to receive an 8"
white Qee Bear by June 27. We will be only selecting 60 finalists, so
make sure that the samples of the work you send us are something that
will definitely catch our eyes.
Once you receive your Qee figure, it's up to you to do whatever it
takes to make your Qee as creative and outstanding as possible. Be sure
to send back your designed Qee postmarked by July 11. We will notify
you by e-mail and post the number of finalist names on the web by July
20.
The two winners (the Best in Class and the People's Award) will be
awarded at the IMPRINT summit on July 26 at the Japanese National
American Museum.
PRIZES:
Two winners will receive $500 Scholarship each.
The winners will be invited to the Youth Summit "IMPRINT" on July 26,
2006 at the Japanese National American Museum, for a speaking
opportunity such as participating on a panel or speaking at the
reception. Possible exhibitions for all submissions.
JUDGES:
Screeners: Eric Nakamura from Giant Robot
The Best in Class Award: Eric Nakamura and Raymond Choy from Toy2R
The People's Award: Popular votes from audiences at the IMPRINT event
CONTACT:
Bobby Duong
interTrend Communications, Inc.
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Qee Imprint awarded at the Japanese National American Museum - Qeester Forum
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562-733-1877
[email protected]
www.intertrend.com
8th June 2006, 06:24 PM
Toy2r Raymond
#2
Press Release
Urban Youth Marketing With An Asian Twist
Conference To Convene Leading Youth Experts and Marketers in Los Angeles To Present
Urban and Asian Youth Trends
Senior Member
Hong Kong
Posts: 2,035
www.imprint-life.com
Los Angeles, June 8, 2006 - On July 26, 2006, multicultural research
firm, New American Dimensions, and interTrend Communications, an Asian
American advertising agency, will host IMPRINT, Urban Youth Unabridged
--a conference exploring new trends among American urban youth at the
Japanese American National Museum in Downtown Los Angeles. Unlike other
marketing events focused on deciphering the much touted "urban youth"
demographic, this conference will highlight one of the most feverish
trends now captivating young American consumers across the nation: the
growing mark and influence of Asian Pop Culture.
Together, Anime and Manga have grown into a burgeoning $4 billion
business in the U.S. and counting. Moreover, Hollywood itself is
increasingly deriving its ideas and inspiration from the best creative
minds and visionaries of East Asia and Bollywood--stirring the
unprecedented wave of Asian cinematic remakes, such as Japanese horror
classics Ringu and The Grudge. Likewise, Sudoku--the popular puzzle game
from Japan--and Machinima--in which video gamers become their own
self-stylized movie directors and animators--are spawning thriving
cottage industries, while enrapturing young urban consumers across the
nation. Whether you are talking about hip hop, import tuner culture, or
video gaming, a distinct Asian influence is permeating American popular
culture in general.
Unmistakably, young Asian American denizens--as ambassadors or curators
of this movement--are on the leading cusp of these trends. But it's not
only Asian American youth. Young American cultural creatives across the
color spectrum are inventing the fads and defining the trends for the
world around them. Their influence cuts across a global marketplace.
This conference will focus on the urban youth population but will also
focus specifically on the relatively unrecognized role that young Asian
Americans are playing in establishing and shaping American youth trends
by criss-crossing, intersecting, and fusing culture in new, exciting,
and unprecedented ways.
"IMPRINT" is aimed at marketers, creative entrepreneurs, advertisers,
and pop culture professionals whose business depends on knowing these
trends. Invited attendees and presenters include: Jim Farley from
Toyota Motor Sales, Gregory Rodriguez from LA Times, Eric Nakamura from
Giant Robot, Gonzalo Perez from MTV, John Hiler from Xanga, Raymond
Choy from Toy2R, and Thuy Dang from Live Sockets. In addition, New
American Dimensions and interTrend will be unveiling a new research
study entitled Made In America: Asian American Teens and Echo
Boomers--the culmination of in-depth qualitative and quantitative
research comprised of extensive surveying and video-ethnography in
major U.S. cities. The study probes the attitudes, identity issues,
media choices, and cultural engagement of young Asian Americans. At the
conference, the winners of the Qee IMPRINT art contest will be awarded.
Asian Youth were invited to show their creativity in designing popular
Qee figures, originating from Hong Kong.
For more information about the conference, please check
http://arc.capturagroup.com/ct/ct.ph...425&m=m&type=1
www.imprint-life.com
or contact the individuals below.
New American Dimensions is an ethnic marketing consulting, research,
and trends company based in Los Angeles, California. Our aim is to be
nothing less than a rich resource of actionable marketing intelligence
for our clients--helping them to shape effective strategies leading to
greater success by capturing the rapidly expanding markets of U.S.
ethnic consumers and emerging youth markets. We are established on the
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premise that innovative, pioneering marketing solutions are required
for companies to effectively win the hearts and minds of America's
burgeoning diverse consumers.
interTrend Communications Inc. is an award-winning full-service
communication agency based in Los Angeles, California, helping
corporate America to target the Asian American segments such as Chinese,
Japanese, Korean, Vietnamese, and Filipinos nationwide. For more than a
decade, we have been successfully helping Fortune 1000 clients to
nurture and establish brand leadership positions in this emerging
market through an integrated mix of advertising, public relations,
promotions, events, and interactive strategies via various in-language
media outlets.
Contacts:
Julia Huang
interTrend Communications, Inc.
562.733.1880
<mailto:[email protected]>[email protected]
Thomas Tseng
New American Dimensions
310.670.6800
<mailto:[email protected]>ttseng@ne wamericandimensions.com
Last edited by Toy2r Raymond : 8th June 2006 at 06:29 PM.
29th July 2006, 08:36 PM
http://www.qeester.com/forum/showthread.php?t=6567
#3
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08/02/2006 11:51 AM
Toy2r Raymond
Senior Member
Hong Kong
Posts: 2,035
29th July 2006, 08:45 PM
http://www.qeester.com/forum/showthread.php?t=6567
#4
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Qee Imprint awarded at the Japanese National American Museum - Qeester Forum
08/02/2006 11:51 AM
Toy2r Raymond
Senior Member
Hong Kong
Posts: 2,035
Yesterday, 05:04 PM
Toy2r Raymond
#5
Here is the imprint post press release. Also we announce the QEE
winners on www.imprint-life.com, please take a look.
FOR IMMEDIATE RELEASE
Senior Member
Hong Kong
Posts: 2,035
Contact:
Dorothy Parikh
interTrend Communications, Inc.
Tel: (562) 733-1780
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Email: [email protected]
ASIAN YOUTH TRENDS INFLUENCE U.S. POP CULTURE
Conference Explores New Trends and Insights of Asian American Youth
that is Shaping and Defining the Mainstream American Pop Culture
LOS ANGELES, CALIFORNIA (August 2, 2006) - For all in attendance, the
IMPRINT: Urban Youth Unabridged conference, which convened in Los
Angeles on July 26th, did not fail on its promise to deliver a first
hand look at the influence and impact of America's Asian youth is
having on mainstream trends. By all accounts, IMPRINT was the first of
its kind conference that allowed Asian influenced and inspired artists,
entertainers, designers, marketers, researchers and trend watchers a
forum to share and discuss current and upcoming trends.
The conference opened with pop icon and original Star Trek actor,
George Takei who shared his unique perspectives about the evolution and
increasing empowerment of multicultural America. Findings from a new
study conducted by New American Dimensions and interTrend Communications,
Inc. were unveiled that showed the growing influence of Asian American
youth trends among the mainstream American youth culture. Such trends
included respondents identifying with three distinct categories technology and gadgetry, anime and manga, and video-gaming. Asian
American youth are also more likely to identify and seek out trends
through word-of-mouth messaging than through any other media channel or
network.
Other speakers included visionaries from the D-I-Y (do-it-yourself
movement), online world, comic books, fashion, anime, art, music, film
and pop culture. "I was really impressed with the sneaker panel,"
commented Eric Nakamura of Giant Robot. "For those in the room, they
were in the presence of the 'Dream Team' of the sneaker world." Josh
Rubin of Cool Hunting moderated the panel, which included James Keoni
Arizumi, Senior Footwear Designer for Nike Skate Board, Yu-Ming Wu,
Co-Founder and Publisher of Freshness, Tristan Caruso of Proper-Owner
and Woody, Editor of Sneaker Freaker. Eric added, "This group should
be taken seriously as it could a major force in the entire sneaker
movement, which is a multi billion dollar business."
"The participants and content of the conference were exceptional and
diverse," states Julia Huang, CEO of interTrend Communications, who
co-hosted and produced the conference. "When you have companies like
Toyota, Xanga.com, AZN, MTV, NIKE, Toy2R either presenting or on panels,
as well as people like Roy Lee, Josh Rubin and Eric Nakamura sharing
their insights and experience, it just shows you how much the industry
has been waiting for something like this to happen."
IMPRINT was not only aimed at creative entrepreneurs, but also at
marketers and advertisers whose business depends on knowing these
trends. Jim Farley, Vice President of Marketing for Toyota Motor Sales,
presented how marketers can take advantage of this knowledge. His case
study for vehicle models, Scion and Yaris, revealed marketing
strategies, which utilized events, technology, and life-style touch
points to successfully reach this niche audience.
Yesterday, 05:04 PM
Toy2r Raymond
Senior Member
Hong Kong
Posts: 2,035
#6
we announce the QEE winners on www.imprint-life.com, please take a look.
The event also hosted a Qee (pronounced "key") figure do it yourself
art contest. These bear like figure dolls come from Hong Kong and are
produced by Toy2R. They arrive in white color with no markings and
have caught the imagination of art lovers and collectors worldwide.
Contestants were asked to use their creativity in transforming the
dolls to their own unique creation. The winner for best in class went
to Brandon Hahn of Ohio, whose design "Frog" was selected based on his
innovative creativity to actually turn the Qee doll into frog like
figure. The people's choice winner, voted by attendees at the
conference, went to Bartholomew Han for his "Elvis" creation of the
doll. Raymond Choy, President of Toy2R, comments, "I was really
impressed with the Qee Bear entries and picking a winner was difficult.
However, we did manage to pick two winners which Toy2R will turn into
real Qee collection." The winners of the contest can be seen on the
IMPRINT web site (www.imprint-life.com) and all entries will be on tour
in November with Toy2R in Hong Kong.
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08/02/2006 11:51 AM
Carl Choi, CEO of the Plan C Group, hopes that next year will draw an
even more impressive list of presenters. He notes, "This type of
conference provides a platform to show the importance and relevance of
Asian influenced and inspired work. It allows artists, entertainers and
designers to interact with businesses and marketers. It also gives the
Asian community relevance within American culture and showcases how
society is becoming more and more integrated in their thirst for
cultural trends."
About interTrend Communications, Inc.
interTrend Communications, Inc. is a leading full-service marketing
agency targeting the Asian American segments such as Chinese, Japanese,
Korean, Vietnamese, Asian Indian, and Filipino. With a proven track
record, interTrend has successfully helped Fortune 500 clients nurture
and establish brand leadership positions in this emerging market
through an integrated mix of advertising, public relations, promotions,
events and interactive strategies via various in-language media outlets.
interTrend delivers excellence to clients, working as marketing
partners. Today, long-term partnerships have been established with
Toyota Motor Company, JCPenney, State Farm Insurance, Western Union,
Northwest Airlines, Southern California Gas Company, San Diego Gas &
Electric, Santa Anita Park, Harrah's Entertainment, Countrywide and
Disney.
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