Editorial Calendar Advertising Rates 2008 Media Planning Guide

Transcription

Media Planning
Guide
Editorial Calendar
Advertising Rates
2008
CONTRACTOR Magazine - Since 1954, helping contractors run a better business
Why CONTRACTOR Magazine?
www.contractormag.com
A Penton Publication
August 2007
Left, the house at 904 Estes in the Green Hills borough of Nashville,
Tenn. Right, a high-efficiency water heater in the mechanical room.
American Standard sold
to private equity firm
speCiAl To CoNTRACToR
PISCATAWAY, N.J. — American Standard Companies Inc.
announced July 23 that it has
signed a definitive agreement
to sell the company’s worldwide Bath & Kitchen products
business to funds advised by
Bain Capital Partners LLC, a
leading global private investment firm, for $1.755 billion
in cash.
Upon completion of the
Green Hills, green house
Immigration
document
surprises
contractors
By Steve Spaulding
of CoNTRACToR’s sTAff
By ROBeRt p. MadeR
NASHVILLE, TENN. — The Green Hills are a borough of
Nashville, Tenn., near the I-440 loop. The eastern edge of
the neighborhood is bordered by Lipscomb University (go
Bisons!), and is filled with stately older homes, some dating
back to the 1800s.
The upscale community has been seeing more and more
green construction in recent years, just like the rest of the
country. According to the National Association of Home
Builders, more than half its members – who together are responsible for more than 80% of new home construction – will
be using green design and construction practices to some
extent by the end of 2007.
When the time came to build the five-and-a-half-bedroom
house at 904 Estes in Green Hills, the owner turned to Mark
Fenelon of Mossy Ridge Construction, a GC currently in the
process of gaining LEED (Leadership in Energy and Environ-
WASHINGTON – Contractors
must maintain I-9 employment eligibility forms and
supporting documents for all
employees, human resources
consultant Stephanie A. Peters
told contractors here. A handful of surprised contractors had
not heard of the form, created
during the last immigration
reform drive in the mid-1980s
Turn to Immigration, page6
A high-efficiency home chooses
high-efficiency water heaters
Turn to Green Hills, page sale, Bain Capital will acquire
all of American Standard’s Bath
& Kitchen business with 2006
annual sales of $2.4 billion,
26,000 employees and 54 production facilities in 23 countries
worldwide. The business manufactures and markets industryleading products under brand
names such as American Standard, Ideal Standard, Armitage
Shanks, Porcher, Jado, Ceramica
Dolomite and Vidima.
It is expected that current
0
10
Toto ‘clothes’ Washlet ‘Clean is Happy’ billboard
Times Square church sues over naked posteriors.
22 Globe recalls 300,000 dry fire sprinklers
Old age blamed for handful of failures.
52 Yates on Plumbing
Water heating efficiency and life-cycle costs.
56 Eatherton on Hydronics
A new age in North American Hydronics, Part 2.
60 Feldmans on Computers
Run multiple print jobs on all network printers.
72 Largest ‘green’ conference, show comes to Chicago
USGBC’s Greenbuild slated for early November.
20
CONTRACTOR delivers the industry’s premier purchasing power — high-volume
contractors who account for 90% of all spending in plumbing, heating, specialty piping
and fire protection…more than $100 billion of business every year!
Turn to Standard, page 20
CONTRACTOR blankets the market, influencing key mechanical contractors involved in
new construction, renovation, repair, replacement and service in residential, commercial,
institutional and industrial markets.
CONTRACTOR INFOCUS
IN THIS ISSUE
3
American Standard management will remain in place.
Standard & Poor’s Ratings
Services, which dislikes change
that makes a firm’s markets less
diverse, announced that its
‘BBB’ corporate credit and its
other ratings on building products manufacturer American
Standard remain on CreditWatch with negative implications. The ratings were originally placed on CreditWatch
CONTRACTOR reaches a monthly circulation of 50,000 owners and managers
of mechanical contracting firms involved in plumbing, heating, specialty piping and
fire protection.
30
40
50
FEATURE
46 Franchises
May be the way
for contractors
to move to the
next level.
CONTRACTOR Reaches Individuals, Not Just Addresses — 100% of CONTRACTOR’s
circulation is to individuals by name and title and/or function.
PRODUCTS
editor’s choice
The Fairmont
collection of
fixtures
89
Your connection to the prime
purchasing power of mechanical
contracting companies
Who Is CONTRACTOR?
Since 1954, CONTRACTOR has been the newsmagazine of mechanical contracting.
As an integral member of Penton Media’s Mechanical Systems Construction Group,
CONTRACTOR concentrates its industry coverage exclusively on plumbing, hydronic/
radiant heating, fire protection and mechanical piping systems.
CONTRACTOR presents the news, trends and issues that matter most to the mechanical
contractors who matter most—the industry’s top contracting firms. It’s the No. 1
information source of staff-written industry news, business management advice,
market trends and new products for plumbing, heating and piping contracting firms.
Each month, CONTRACTOR reaches owners and upper management of more
mechanical contracting firms than any other publication in the field —50,000 owners
and managers of mechanical contracting companies.
Types of Work Performed by
CONTRACTOR Subscribers
Plumbing and/or Piping and/or
Hydronic Heating (Wet) 47,347 (94.7%)
The Plumbing,
Heating and Mechanical
Contractor Universe
A $120 Billion Plus
Opportunity!
Hydronic Heating (Wet) 28,656 (57.3%)
Bath/Kitchen Remodeling 23,628 (47.3%)
Radiant Floor Heating 20,045 (40.1%)
Process Piping 15,743 (31.5%)
The Commerce Department’s Economic Census defines the
total plumbing, heating and mechanical contracting market as
consisting of 87,500 establishments that perform nearly $120
billion of new construction, renovation, repair, replacement and
service work in residential, commercial, institutional and industrial
markets.*
CONTRACTOR magazine connects you with the owners and
managers of the premier mechanical contracting firms serving this
multibillion-dollar market. They account for 90% of all spending
in plumbing, heating, specialty piping and fire protection — more
than $100 billion of business every year!
CONTRACTOR Delivers High-Volume
Mechanical Contracting Firms
The Total Universe of Plumbing, Heating and Mechanical Contractor Firms*
Plumbing 40,678 (81.8%)
% of
Total
Private Water Systems 12,761 (25.5%)
Snow Melt Systems 9,406 (18.8%)
Sprinkler/Fire Protection 9,198 (18.4%)
Types of Construction Activities
Performed by CONTRACTOR Subscribers
Repair, Replacement, Service 84.6%
New Construction 76.2%
Remodeling – Modernization – Alteration 76.2%
Number of Establishments . . . . . . . . . . . . . . . . . . . 87,500 100%
Value of Business Done . . . . . . . . . . . . . . . . . $118.7 billion 100%
Design/Build Contracting 37.2%
Firms Reached by CONTRACTOR
Magazine**
Construction Fields in Which
CONTRACTOR Recipients Are Engaged
Number of Establishments . . . . . . . . . . . . . . . . . . . 42,033
Value of business Done . . . . . . . . . . . . . . . . . $106.8 billion
* U.S. Dept. of Commerce 2002 Economic Census, NAICS 2.
**Publisher’s Own Data, 2007
% of
Total
48%
90%
Residential 84.9%
Commercial/Institutional 70.3%
Industrial 39.5%
Source: BPA Publisher’s Circulation Statement, June 2007.
CONTRACTOR Meets the Total
Information Needs of Mechanical Contractors
Targeted exclusively to plumbing, heating, fire protection and piping contractors,
CONTRACTOR magazine is edited specifically to meet the total information needs of
mechanical contractors. It’s their No. 1 information source for industry news, market
trends, business management advice and new products.
CONTRACTOR magazine is published monthly and mailed to 50,000 owners and
managers of mechanical contracting companies in the fields of plumbing, heating,
specialty piping and fire protection.
Marketing Opportunities:
• Display Advertising
• Classified Ads
• Multi-Page Inserts
• Market Research
• e-Media Marketing
Literature Showcase &
Website Directory
Published five times a year as a special section in CONTRACTOR.
Reaches the entire circulation of 50,000 owners and managers
of mechanical contracting firm. Each section features product
literature or Website information targeted to specialized markets:
Website Directory (Print and Online): January & July
Literature Showcase: April, June & November
• Product Spotlights
• Belly Band
• Cover Wrap
• Polybagging
• Custom Supplements
WEBSITE DIRECTORY SHOWCASE
ONLINE AT WWW.CONTRACTORMAG.COM
Below is the Website information for leading industry manufacturers
and suppliers. Please visit the www.contractormag.com homepage
and click on the Website Directory link to learn more about the
products and services these companies offer, to order products
online, locate distributors and much more.
www.anvilintl.com
JULY 2007
anViL internationaL is the
Largest and Most complete
MechanicaL contractors
who want to redUce
manufacturer of pipe fittings and pipe
hangers and supports in the world.
In addition, Anvil manufactures a
complete line of Gruvlok groovedend fittings, couplings and valves.
From plumbing, mechanical, and fire
protection, to water & waste water,
mining and oil & gas, Anvil’s ability to
provide integrated solutions directed at
individual markets, is unmatched in the
industry. Visit www.anvilintl.com.
Anvil
Write 151 on inquiry card
overhead, capture more revenue,
track transmittals, monitor profitability
and track unanticipated invoices
will find a wealth of information at
www.dexterchaney.com. Learn how
Spectrum(TM) Construction Software
provides contractors with the tools to
integrate operations with accounting
— and discover how Spectrum(TM)
Construction Software can help you
grow your business.
Dexter + Chaney
www.dexterchaney.com/spectrum
www.borit.com
Hardhat, work boots, tool belt. You rely
on a lot of things to get the job done.
And now, you can add the NES Rentals
website to that list. It’s the quickest
way to browse our complete line of
aerial work platforms. From scissor
lifts to articulated boom lifts, we have
reliable equipment you need. Visit
www.nesrentals.com today.
NES Rentals
www.nesrentals.com
www.BorZit.coM show
how to saVe tiMe, MoneY
and effort with the BorZit
www.borzit.com
www.bryanboilers.com
58 CONTRACTOR
System. Photos, testimonials and a
factory eStore give you information
that proves underground boring is
easy. Powered by a ½" drill, you can
bore a 1½", 2", 3" or 5" hole up to 60'
with amazing accuracy. Backed by a
money-back 1-year guarantee. Learn
how thousands of satisfied customers
save time, money and effort with
BorZit. www.borzit.com.
BorZit Systems
JUNE 2007
ANvIL® INTERNATIONAL pIpE
HANGERS AND SUppORTS
cATALOG offers the most complete
reLY on nesrentaLs.coM.
Borit ManUfactUring, the
originaL ManUfactUrer of
the “Hand Held Earth Boring System.”
The Borit earth boring tool comes
with all 3 available hard surface steel
bits (2", 3" and 4¾"). It is designed
for use by professional contractors
in the irrigation, electrical, plumbing
and other industry trades. The Borit
tool saves time and money ... it pays
for itself on the first job! For more
information please visit www.borit.com
or call us any time at 800/591-7500.
Borit
LITERATURE SHOWCASE
PiPing ProdUcts and
heLPfUL resoUrces. Details,
www.metraflex.com
sizes, submittals, CAD downloads,
instructions, case histories and more.
Metraflex has the greatest variety
of expansion joints in the industry,
and the expertise to help design and
install an efficient, economical piping
system. Rubber expansion joints, metal
expansion joints, seismic joints, flexible
hose, pump connectors, valves, guides,
compensators, strainers and anchors.
Visit Metraflex.com.
Metraflex
BrYan BoiLer’s weBsite
descriBes their gas, oiL and
www. wardfLeX.coM
ProVides instaLLers and
dual-fuel fired hot water and steam
boilers, electric hot water and steam
boilers, water heaters and related
equipment. Bryan’s “Flexible Water
Tube” design provides fast internal
circulation for maximum heat transfer.
The boilers are available in sizes from
250,000 to 21,000,000 BTUH to
meet the needs of most commercial,
industrial and institutional
applications. www.bryanboilers.com
Bryan Steam
specifiers with complete information
on Ward’s Corrugated Stainless Steel
Tubing product. It includes information
on specifications & approvals, assembly
instructions, the Design & Installation
Guide, an electronic catalog of all
related components, a sizing program,
a “Where-To-Buy” search engine,
application ideas and an extensive FAQ
page. Visit www.wardflex.com for more
information.
Wardflex
www.wardflex.com
8/13/07 1:36:43 PM
78 CONTRACTOR
Literature Showcase Rates:
One Unit . . . . . . . . . . . . . . . . . . . . . . . . . . $1,480 gross
2–5 Units . . . . . . . . . . . . . . . . . . . . . . . . . $1,360 gross per unit
6 or More Units . . . . . . . . . . . . . . . . . . . . $1,240 gross per unit
BORZIT LAyS pIpE UNDER
SIDEWALKS, DRIvEWAyS OR
THE NEW GEN-EAR LE™ fROm
GENERAL pIpE cLEANERS is a
landscaping faster with less effort
for $265 including a 2” bit and FREE
ground shipping! Powered by a 1⁄2”
drill, the tool can bore up to 60’ at 1’
per minute with amazing accuracy.
It can bore a 11⁄4” , 2”, 3” or 5” hole.
BorZit saves time and eliminates the
drudgery of digging. Backed by a
money-back 1-year guarantee and
made in the USA. Call 800/803-8738
Ext. CM. www.borzit.com.
BorZit
simplified, more economical water
leak locator with stronger sound
amplification than other systems. The
compact amplifier fits easily in the
palm of your hand. It provides noisefree amplification with built-in preset
audio filters. And the high performance
headphones with noise cancellation
features block out interference from
surrounding ambient noise. Visit www.
drainbrain.com to learn more.
General Pipe Cleaners
cHARLOTTE pIpE AND
fOUNDRy cAST IRON
pRODUcTS. Learn about the
THE NEW GEN-EyE GL™ vIDEO
INSpEcTION SySTEm now offers
a self-leveling color camera and DVD
recorder. The self-leveling camera
automatically keeps your picture right
side up as the camera glides through
the line. A DVD Recorder provides
a crisp picture with jitter free freeze
frame, allowing you to better analyze
any problem. The system includes
everything you need to trouble-shoot
2” - 10” lines.Visit www.drainbrain.com
to learn more.
General Pipe Cleaners
LEcTRO-TRUcK IS THE STAIR
cLImBING HAND TRUcK
THE WHEELER-REX 2007 60pAGE pRODUcT cATALOG
that will lift, move, and climb with
a 1500 pound load. The simple
push of a button will allow you to
climb and descend steps - or even
load and unload trucks and trailers
with minimal effort. For 37 years
the Lectro-Truck has been the stair
climber of choice for plumbers
worldwide. Call 1-800-619-0625 for
your free demo CD.
Lectro Truck
provides information on their full-line
of pipe cutting tools, pipe threading
machines, universal dies and die heads,
portable roll groovers and roll grooving
machines, tube tools, plastic pipe tools,
shut-off tools, pipe freezing kits, pipe
drilling and tapping equipment, valve
exercisers, hydrostatic test pumps,
tools and many other unique products
– all designed for the plumbing and
industrial markets.
Wheeler-Rex
JUNE 2007
706CNT78.indd 78
• Ad Units featuring a photograph and description of
your product brochures, CDs or other technical literature.
Ad Unit size is 43⁄4” x 3”.
Inc. manufactures stainless steel
shower units that are resistant to
damage from harsh weather and
pool chemicals. All showers come
complete with installation hardware
and are available in wall-mounted
and free-standing designs. Unique
options: ADA-compliant metered
push valves, hot & cold valve and
stainless steel shower head. Visit
www.PoolShower.com.
The Pool Shower
benefits of Charlotte Pipe and
Foundry’s cast iron pipe and fittings in
this informative brochure. Charlotte
Pipe is the only company that offers
a complete line of cast iron pipe
and fittings, including extra-heavy,
double-hub, service-weight and nohub.
Charlotte Pipe and Foundry
JULY 2007
CO_0707weblit, pg. 58,61.indd 58
STAINLESS STEEL OUTDOOR
SHOWERS. The Pool Shower,
selection of engineered hangers
and supports in the industry, Anvil’s
Pipe Hangers and Supports catalog
contains specs, illustrations/photos that
engineers need when designing jobs.
The catalog delineates products, specs,
software support, and custom design
and manufacturing services. For more
information, call 603/422-8028 or visit
www.anvilintl.com.
Anvil
8/14/07 11:54:28 AM
Postcards
Mailed in February and October.
Reaches CONTRACTOR’s entire circulation of
50,000 owners and managers of mechanical contracting firms.
10 lines, 32 characters per line, including spacing, maximum
• Direct Response Postcard
• Double Postcards are available
• Supplied Inserts
• Premium Position
Website Directory Rates:
One Unit (January or July) . . . . . . . . . . . . $2,000 gross
2 Units (January AND July) . . . . . . . . . . . $1,700 gross per unit
Each unit is in print for one month and online for 6 months.
Black & White Rates:
Per Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,760 gross
Trim Size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31⁄2” x 51⁄2”
Image Size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3” x 5”
2008 Editor
Janu a ry
F E Bru ar y
M AR C H
APRIL
MAY
ISSUE
FOCUS
2008 Industry
Forecast
& AHR Issue
Commercial
Plumbing
& MCAA Issue
Home
Improvement &
K/BIS Issue
Piping Systems &
Tools Issue
2008
Book of Giants
ISSUE
CLOSING
12/12/07
1/15/08
2/15/08
3/12/08
4/14/08
AD
MATERIALS
DUE
12/17/07
1/18/08
2/18/08
3/18/08
4/18/08
FEATURES
AND
NEWS
1.Plumbing
Industry
Forecast
1.MCAA
President
Interview
2.Hydronic/
Radiant Heating
Forecast
2.Commercial
Sprinklers
3.Industrial
Forecast
3.Insurance
Trends
1.Contractor
Showroom
2.Online Marketing
3.Builders
Show News &
Products
1.Hydronic Products from
AHR Expo
2.Prefab Piping
3.Tool Survey
1.2008 Book of
Giants Report
2.E-Project
Management
3.Hispanic
Workforce
GREEN
FOCUS
High-Efficiency
Toilets
Water Recycling
Tankless Water
Heaters
Water-Saving
Faucets
High-Efficiency
Pumps
PRODUCT
FOCUS
1. Boilers
1. Commercial
Plumbing
1. Faucets
1. Tools &
Instruments
1. Industrial PVF
2. Controls
3. Safety
Equipment
2. Water Heaters
3. Radiant
Systems
SUPPLEMENTS
&
LEAD
GENERATORS
Website Directory
Print/Online
3. Drain Equipment
Postcards
2. Shower
Systems
2. Trucks
3. Toilets
3. Hydronic
Systems
Radiant Living Ad
Close:
Literature
Showcase
Giants e-Blast
Nat’l Hardware
Show May 6-8
Las Vegas, NV
NAOHSM
Convention
May 18-22
Hartford, CT
Feb 1
HR Expo
Jan. 22-24
New York, NY
BONUS
DISTRIBUTION
&
VALUE ADDED
2. Water Coolers/
Bubblers
International
Builders Show
Feb. 13-16
Orlando, FL
Blow-up Issue
(7x10 Ads Run as
Tab Pages)
Comfortech Road
Shows
Comfortech
Road Shows
MCAA Convention
March 2-6
K/BIS
April 11-13
Chicago, IL
Palm Springs, CA
QSC Power
Meeting
March 6-8
Palm Springs, CA
Signet Ad Study
(1/2 Page Ads or
Larger Qualify)
Blow-up Issue
(7x10 Ads Run as
Tab Pages)
www.radiantlivingmag.com
rial Calendar
J UN E
J uly
August
S eptember
october
November
december
New Products/
Technology
& Radiant Issue
Residential
Plumbing &
Heating
Issue
ISH NA ‘08
& PHCC-NA
Convention Issue
Hydronic Heating
& Green Plumbing
Issue
Trucks &
Accessories Issue
Readers Choice
Awards
5/12/08
6/12/08
7/14/08
8/15/08
9/12/08
10/13/08
11/12/08
5/19/08
6/18/08
7/18/08
8/20/08
9/18/08
10/17/08
11/18/08
Water Heater
Innovations
Issue
1.Water Heater
Trends
1.Technology in the Field
2.K/BIS News
and Products
2.Radiant for
Plumbing
Contractors
3.Residential Fire
Sprinklers
1.Plumbing
Franchise
Opportunities
1.PHCC
President
Interview
2.Sprinkler Trends 2.Remodeling
Opportunities
3.Healthy Homes
3.NAOHSM News
3.Radiant Expo
& Products
News &
Products
1.Hydronics &
Solar
1.GPS/Fleet
Management
1.Contractor of
the Year
2.Green Buildings
2.Job Safety
3.Engineered
Plumbing
3.Water Heaters
2.Network ’08
News
3.Salary &
Benefits Survey
Radiant Heating &
Cooling
Condensing
Boilers
Water-Saving
Showers
High-Efficiency
Toilets
Water Recycling
Hybrid Vehicles
Condensing
Boilers
1. Water Heaters
1. Radiant
Products
1. Shower
Systems
1. Plumbing
Fixtures
1. Piping Systems
1. Trucks/ Service
Bodies
2. PDA’s & Table
PC’s
2. Faucets
2. Venting
Products
3. Radiant
Systems
2. GPS/ Tracking
Systems
Readers’ Choice
and Editors’
Choice: The
Year’s Most
Popular Products
Literature
Showcase
2. Tankless Water
Heaters
3. Pumps
Literature
Showcase
3. Software
Website Directory
Print/Online
3. Drain Chemicals
2. Boilers
& Equipment
3. PVF
Radiant Living
Show Issue
ISH NA ‘08
e-Blast
Postcards
ISH-NA/PHCC
Convention
Sept 29-Oct 4
Atlanta, GA
AFSA Convention
October 15-19
Washington, DC
3. Tools
Ad Close: June 15
QSC Power
Meeting
July 31 – Aug 2
Milwaukee, WI
MSCA Conference
Oct. 12-15
San Antonio, TX
Annual Market
Position Study
(7x10 Ads or
Larger Qualify)
Signet Ad Study
(1/2 Page Ads or
Larger Qualify)
ASPE Convention
Oct. 26-29
Long Beach, CA
Blow-up Issue
(7x10 Ads Run as
Tab Pages)
Special Supplement
2008
A SUPPLEMENT TO PENTON PUBLICATIONS
FALL 2007
H E AT I N G & C O O L I N G S O L U T I O N S T H R O U G H R A D I A N T T E C H N O L O G Y
Here Comes
the Sun
The Official Publication of the Radiant Panel Association
Published twice in 2008: March and August. Each issue of RADIANT LIVING
promotes the features and benefits of radiant heating and cooling. Total circulation of
100,000 per issue includes CONTRACTOR’s entire circulation of 50,000 owners and
managers of mechanical contracting firms and 50,000 HVAC contractors and dealers
from the circulation of Contracting Business; plus distribution to all RPA members and
bonus distribution at all major industry events ... and at www.radiantlivingmag.com
CONTRACTOR Subscriber
Involvement
• 47,347 (94.7%) perform Plumbing and/
or Piping and/or Hydronic Heating work
• 28,656 (57.3%) perform Hydronic
Heating work
• 20,045 (40.1%) perform Radiant Floor
Heating
Contracting Business Subscriber
Involvement
• 49,000 HVAC professionals involved in
selecting the systems and products
used in new construction, retrofit
and renovation projects in residences,
commercial buildings and industrial
facilities.
• More than 18,168 (37%) are involved
in Hydronic Heating
• More than 18,622 (38%) are involved
in Piping
• Display Ads
• Multi-page Inserts
• Rad Products
• Radiant Show Guide
• Annual Buyer’s Guide
• Electronic Ads and Links on www.
radiantlivingmag.com
Upload ad materials to:
www.digitaladscmg.com
(select Radiant Living)
ALSO IN THIS ISSUE
HEALTHY HOME BLENDS
RADIANT AND SOLAR
RADIANT INDUSTRY
BUYERS’ GUIDE
SYSTEM SHOWCASE
FINALISTS
Black & White Display Rates
Gross Gross
Ad Size
Rate 1X
Rate 2X
Full-Page
$8,420
$7,500
per insertion
2/3 Page
$5,780
per insertion
1/2 Island
$5,100
$4,640
1/2 Page
$4,100
1/3 Page
$3,180
1/4 Page
$2,380
per insertion
1/6 Page
$1,920
$1,700
THE OFFICIAL PUBLICATION OF THE RADIANT PANEL ASSOCIATION
$5,060
per insertion
$3,780
per insertion
$2,900
per insertion
$2,200
per insertion
Cover Rates: 20% premium on black
and white rate. Covers Available: Inside
Front, Inside Back, and Outside Back on
first-come, first-served basis.
Gross Color Rates
Two-color . . . . . . . . . . . . . . . . . . . . . $700
Per additional consecutive page . . . . $320
Matched non-metallic color . . . . . . . $1000
Three or four colors per page . . . . $1,740
Rad Products
$1,340 gross per 1/8-page unit.
Cost includes B&W, 2-color or 4-color
reproduction of a photo of your product
or literature.
Radiant heating has a 6-7% market share
of the heating industry. Radiant heating
revenue, including tubing as well as
supporting equipment such as controls,
pumps, heat sources, etc., is estimated at
about $2 billion.
Radiant Tubing Sold
In North America
2006 — 330.0 million lineal feet
2005 — 333.0 million linear feet
Services Listings &
Business Card Ads
Radiant Services Listing: $280 per issue
In addition, 6.1 million nominal square feet
of Electric Radiant Panel Heating Elements
were sold in North America during 2005,
an estimated industry revenue of more
than $90 million.
Radiant Services Business Card Ad:
Net Rates
1X
2X
$420
$380
Source: Radiant Panel Association
per issue
Ad Size: 31⁄4” wide x 13⁄4” high
Hot link any Radiant Living ad at www.radiantlivingmag.com for 6 months ... $1,100 gross
e-Media
Don’t Miss Our
Exciting Redesign
for 2008!
CONTRACTOR’s Website provides
mechanical contractors 24/7 access to
all the vital news and information they
need to operate their businesses
effectively, efficiently and profitably. Content
includes: Current Articles, Columns,
Products and Archives.
• Site Domination/Sponsorship
• Banner Ads
• Tile Ads
Ad Rates:
Full Site Banner Ad:
Annual . . . . . . . . . . . . . . . . . . $4,800 gross
Size: 468 pixels wide x 60 pixels tall
Banner ads are positioned top-of-page
and bottom-of-page for immediate impact.
Full Site Tile Ad:
Annual . . . . . . . . . . . . . . . . . . $2,640 gross
Full Site Banner Ad:
Annual . . . . . . . . . . . . . . . . . . $3,600 gross
Full Site Tile Ad:
Annual . . . . . . . . . . . . . . . . . . $1,920 gross
Website & e-Zine
Technical Specifications:
Contact your sales rep for less than
full-year commitments.
Format:
GIF, JPG, and some rich media
accepted
Maximum file size: 30MB
CONTRACTOR e-ZINE
Custom e-Media
A monthly e-newsletter written exclusively
for CONTRACTOR by internationally
known consultant, speaker, and author
Mark Matteson. Each issue provides
commentary and Web-exclusive articles
and is e-mailed to 18,000 CONTRACTOR
subscribers.
Custom e-Newsletters
$3,560 gross per month
• Banner Ads
• Tile Ads
Ad Rates:
Double Banner Ads
$2,160 gross per sponsorship
Positioned top-of-page for immediate
impact and bottom-of-page to double your
impact and visibility
Tile Ads
$1,200 gross per sponsorship
Customized e-newsletters offer exclusivity
for maximum company branding!
CONTRACTOR handles distribution while all content is client-supplied.
CONTRACTOR e-Blast
$2,820 gross per blast
Deliver your custom e-mail message to
approximately 18,000 CONTRACTOR
names.
SPECIAL OFFER:
$1,600 gross per blast with purchase of a
1/2-Standard Page or Larger Ad.
Exclusive Webcast
$14,640 gross
An Exclusive Webcast Sponsorship
is a highly effective way to single your
company out in the minds of contractors
and secure a competitive edge over your
rivals. By being the sole advertiser for
an event, exclusive sponsors gain many
unique benefits:
• Exclusive branding, impact and visibility
during promotion of the event
• Exclusive exposure and
impact among attendees
during the event
• Exclusive rights to
Webcast measurement
data and attendee
contact information
2008 Black and White Rates – Standard
SIZE
Full Page Standard
2/3 Page Standard
1/2 Page Isl Standard
1/2 Page H Standard
1/2 Page V Standard
1/3 Page Square Standard
1/3 Page V Standard
1/4 Page V Standard
1/6 Page
Run of Book (nonbleed)
1X
3X
6X
9X
12X
18X
24X
$8740
6820
5180
5180
5180
3880
3880
2880
1820
$8360
6460
4840
4840
4840
3620
3620
2740
1760
$8140
6200
4720
4720
4720
3520
3520
2620
1720
$7680
5900
4460
4460
4460
3320
3320
2600
1480
$7200
5880
4220
4220
4220
3120
3120
2340
1440
$7100
5540
4120
4120
4120
3060
3060
2240
1340
$6920
5420
4080
4080
4080
3020
3020
2180
1260
Width
6-7/8”
4-1/2”
4-1/2”
6-7/8”
3-1/4”
4-1/2”
2-1/8”
3-1/4”
2-1/8”
Depth
9-3/4”
9-3/4”
7-3/8”
4-5/8”
9-3/4”
4-5/8”
9-3/4”
4-5/8”
4-5/8”
Run of Book (bleed)
Standard Spread (each page, bleed) Standard Spread (gutter bleed) 2008 Black and White Rates – Tabloid
SIZE
Full Tabloid
2/3 Tabloid H
2/3 Tabloid V
1/2 Tabloid H
1/2 Tabloid V
1/3 Tabloid H
1/3 Tabloid V
1/4 Tabloid x
x
x
x
x
x
x
x
x
1X
3X
6X
Width
7-7/8”
15-3/16”
Depth
x 10-3/4”
x 9-3/4”
Run of Book (nonbleed)
9X
12X
18X
24X
Width
$10740 $10440 $10100 $9500 $8900 $8720 $8540
8460
8040
7680
7280
7120
6900
6720
8460
8040
7680
7280
7120
6900
6720
7400
6700
6180
5700
5620
5580
5520
7400
6700
6180
5700
5620
5580
5520
4680
4480
4340
4120
3880
3800
3720
4680
4480
4340
4120
3880
3800
3720
3560
3260
3120
2880
2660
2560
2520
10”-7/8
10”-7/8
7”-7/8
10”-7/8
4-7/8”
4-3/4”
3-1/4”
4-3/4”
Depth
x
14”
x
9”
x
14”
x
7”
x
14”
x 6-5/8”
x
14”
x
7”
Run of Book (bleed)
Tabloid Page
Tabloid Spread Tabloid Spread (gutter bleed)
2008 Color Rates
2-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000
4-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,700
Matched . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,000
Tab spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,200
Metallic . . . . . . . . . . . . . . . . . . . . . .Consult publisher for pricing
2008 Cover Rates
Width
Depth
11-1/4”1 x 15”
22-1/4”1 x 15”
21-1/16” x 14”
Miscellaneous
Bleed: No charge.
Inserts: Consult Publisher.
Tip In Charges: Additional $1,700 net.
Combination Rates: Consult Publisher.
Trim Size: 11” X 14-3/4”
Binding Method: Saddlestitch
Frequency Rates
Sold on 12X basis only, noncancellable.
2nd and 3rd Cover: Space cost plus 20%.
4th Cover: Space cost plus 30%.
Frequency rates earned on insertions used within 12 months
from first insertion. Spread/gatefolds count as two insertions.
Insertions in Contractor, Contracting Business, and HPAC
Engineering count toward earning frequency discounts in all
three magazines.
2008 Classified Rates
Classifieds
SIZE
1X
3X
6X
12X
1-inch Unit
2-inch Unit
3-inch Unit
4-inch Unit
5-inch Unit
$175
325
475
625
765
$165
315
460
610
755
$155
305
445
570
735
$145
300
410
550
675
Standard Column Width . . . . . . . . . . . . . . . . . . . . . . . 2-1/4”
Minimum Unit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1”-1/4
Maximum Unit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5”-1/4
Your Best Print and Online Connection to the Contractor Marketplace
A SUPPLEMENT TO PENTON PUBLICATIONS
A Penton Publication
FALL 2007
August 2007
H E AT I N G & C O O L I N G S O L U T I O N S T H R O U G H R A D I A N T T E C H N O L O G Y
Here Comes
the Sun
Left, the house at 904 Estes in the Green Hills borough of Nashville,
Tenn. Right, a high-efficiency water heater in the mechanical room.
American Standard sold
to private equity firm
speCiAl To CoNTRACToR
PISCATAWAY, N.J. — American Standard Companies Inc.
announced July 23 that it has
signed a definitive agreement
to sell the company’s worldwide Bath & Kitchen products
business to funds advised by
Bain Capital Partners LLC, a
leading global private investment firm, for $1.755 billion
in cash.
Upon completion of the
Green Hills, green house
Immigration
document
surprises
contractors
By Steve Spaulding
CoNTRACToR’s sTAff
By ROBeRt p. MadeR
NASHVILLE, TENN. — The Green Hills are a borough of
Nashville, Tenn., near the I-440 loop. The eastern edge of
the neighborhood is bordered by Lipscomb University (go
Bisons!), and is filled with stately older homes, some dating
back to the 1800s.
The upscale community has been seeing more and more
green construction in recent years, just like the rest of the
country. According to the National Association of Home
Builders, more than half its members – who together are responsible for more than 80% of new home construction – will
be using green design and construction practices to some
extent by the end of 2007.
When the time came to build the five-and-a-half-bedroom
house at 904 Estes in Green Hills, the owner turned to Mark
Fenelon of Mossy Ridge Construction, a GC currently in the
process of gaining LEED (Leadership in Energy and Environ-
WASHINGTON – Contractors
must maintain I-9 employment eligibility forms and
supporting documents for all
employees, human resources
consultant Stephanie A. Peters
told contractors here. A handful of surprised contractors had
not heard of the form, created
during the last immigration
reform drive in the mid-1980s
Turn to Immigration, page6
A high-efficiency home chooses
high-efficiency water heaters
of
Turn to Green Hills, page sale, Bain Capital will acquire
all of American Standard’s Bath
& Kitchen business with 2006
annual sales of $2.4 billion,
26,000 employees and 54 production facilities in 23 countries
worldwide. The business manufactures and markets industryleading products under brand
names such as American Standard, Ideal Standard, Armitage
Shanks, Porcher, Jado, Ceramica
Dolomite and Vidima.
It is expected that current
HEALTHY HOME BLENDS
RADIANT AND SOLAR
RADIANT INDUSTRY
BUYERS’ GUIDE
SYSTEM SHOWCASE
FINALISTS
Turn to Standard, page 20
CONTRACTOR INFOCUS
0
10
IN THIS ISSUE
3
American Standard management will remain in place.
Standard & Poor’s Ratings
Services, which dislikes change
that makes a firm’s markets less
diverse, announced that its
‘BBB’ corporate credit and its
other ratings on building products manufacturer American
Standard remain on CreditWatch with negative implications. The ratings were originally placed on CreditWatch
ALSO IN THIS ISSUE
Toto ‘clothes’ Washlet ‘Clean is Happy’ billboard
Times Square church sues over naked posteriors.
22 Globe recalls 300,000 dry fire sprinklers
Old age blamed for handful of failures.
52 Yates on Plumbing
Water heating efficiency and life-cycle costs.
56 Eatherton on Hydronics
A new age in North American Hydronics, Part 2.
60 Feldmans on Computers
Run multiple print jobs on all network printers.
72 Largest ‘green’ conference, show comes to Chicago
USGBC’s Greenbuild slated for early November.
20
30
40
50
FEATURE
46 Franchises
May be the way
for contractors
to move to the
next level.
THE OFFICIAL PUBLICATION OF THE RADIANT PANEL ASSOCIATION
PRODUCTS
editor’s choice
The Fairmont
collection of
fixtures
89
The official Publication of the
Radiant Panel Association
CONTRACTOR Magazine Since 1954, helping contractors
run a better business
Editorial and Publishing Offices
330 N. Wabash Ave., Suite 3200 • Chicago, IL 60611 • 312/840-8498

Editorial Calendar Advertising Rates 2008 Media Planning Guide

Transcription

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