Transmode Launches Industry`s First Optical Multi

October 2009
Oser Communications Group
Transmode Launches Industry’s
First Optical Multi-Service
Mobile Backhaul Solution
Canoga Perkins’ Metro Ethernet
Is Here…There…Everywhere
With New Online Store
Sten Nordell, Transmode’s CTO, discusses Transmode’s new
solution launch, the Multi-Service Mobile Backhaul Solution.
Jim Heney, Director of Marketing, Canoga Perkins
reveals what’s new with Canoga Perkins, including their
new online store.
FL: Sten, welcome to Chicago. Transmode has recently
announced a new solution for mobile backhaul. This is a hot
space with many solutions, so what’s different about the
Transmode offering?
Chicago
FL: I heard Canoga Perkins has been busy?
SN: Thank you. Transmode’s solution is unique in that it is the only solution that
addresses the need for more capacity to the cell site, but also allows operators to run
multiple synchronization domains without introducing additional complexity to
OAM procedures.
FL: So why do operators need to consider multiple timing domains if other solutions
don’t address this need?
JH: Very busy. Since last year’s show, we have taken some
major steps in providing our customers with an even more comprehensive line of product and service solutions. To start with, we’ve introduced a GR3108 Hardened version of the highly successful 9145E NID. Already, this is supporting 4G/LTE at thousands of cell sites in the United States. We are also introducing the
9145E10G at the show, for 10Gbps services. It shares the same architecture and software of the 9145E, including the rich feature set for UNI and NNI service termination.
FL: And is Canoga also introducing new Ethernet switching products?
SN: Operators need to support current and legacy 2G/3G networks in parallel to
their new and proposed WiMAX/LTE/4G networks. Each has differing requirements for network synchronization, with 2G/3G running T1 lines and the new
solutions requiring Ethernet. If a cell site has multiple technologies, it will need
multiple timing domains on the backhaul facility to support this and the problem
is compounded if the cell site is shared between operators as each operator will
have their own synchronization requirements.
JH: Yes. Most exciting is the 917x family of metro Ethernet Edge, aggregation and
NID switches for both layer 2 and layer 3 services. The switches, designed specifically for carrier Ethernet, support sophisticated traffic handling and the latest standards, including MEF9 and MEF14 certifications. The Edge switch, 9175, with up
to 244 1G ports or 24 10G + 96 1G ports, fits not only in the metro ring, but serves
as a core switch for small to medium networks. An eight port switch, the 9171,
Brilliant Receives The SPIFFY Core
Award For Best Fixed Telecom
Opportunity From The Telecom Council
MRV: Optical Experts Providing
Bandwidth, Advanced Services
And Network Visibility
Brilliant Telecommunications Inc. is recognized for innovation, execution and technology by global telecom service providers.
Noam Lotan, Chief Executive Officer, talks about MRV
Communications and the next generation of advanced services.
Brilliant Telecommunications Inc. (Brilliant), a developer of next-generation IEEE
1588v2 synchronization and timing solutions, received the SPIFFY Core Award for the
Best Fixed Telecom Opportunity at the Second Annual SPIFFY Awards hosted by the
Telecom Council. The members of the Service Provider Forum, SPiF, reviewed almost
100 pre-screened start-up companies at local Telecom Council meetings throughout
2008. Start-ups who presented had been identified as having ideas, relevance and traction that would most appeal to carriers from around the globe.
“The Telecom Council’s Service Provider Forum has selected Brilliant
Telecommunications—among stiff competition of nearly 100 other start-ups—as
having the Best Fixed Telecom Opportunity for 2008. The Telecom Council’s 20+
phone carrier members voted to honor Brilliant’s technology with the Core Award
at their annual SPIFFY Awards held in San Jose on Feb. 26th, 2009. The Service
Provider Forum looks forward to Brilliant’s continued contributions to the
telecommunications industry.”
Brilliant’s carrier-class timing and synchronization solution is the key enabler
to ensuring mobile IP services are transported, maximizing bandwidth utilization
and without degradation across the mobile backhaul. As the migration from expensive legacy, circuit-based solutions takes hold, accurate timing and synchronization
remain essential.
FL: Can you give us an overview of MRV?
Continued on Page 6
Continued on Page 6
Continued on Page 6
NL: MRV is a half-billion dollar company with more than 4,000
employees in 23 countries and has been helping carriers and
enterprises since 1988. We’ve had quite a legacy of innovation
in those 21 years. In the late 1980s we were the first company to usher in the Fast
Ethernet era with 10/100 Ethernet switches. In 1995, a Scandinavian carrier called on us
to help roll out the very first metro Ethernet network, and that network is still in operation today. Our long history of innovation continues even today, as we are the first company to ship 10-gigabit Ethernet demarcation devices and the first to build SFP-based
WDM optical networks with transmission distances of 200 Km without an extender.
FL: Where is the company focused today?
NL: Today, MRV is working with carriers to help them expand the bandwidth in
their networks in four key areas: optical transport and network aggregation focused
on the transition to packet-optical network systems, the evolution of mobile backhaul to IP and demarcation devices that bring intelligent and manageable bandwidth
to the edge of the network. Our goal is to provide bandwidth, network visibility and
Continued on Page 6
4
October 2009
First Look
Telmar Network Technology
Signs Exclusive Supply Agreement
With Vertical Communications
Telmar Network Technology will repair,
service and manufacture Vertical
Communications customized IP business phone systems and IP PBX solutions for small and medium business
and enterprise communication needs
across North America.
Telmar Network Technology today
announced that it has signed an exclusive, five-year supply agreement with
Vertical Communications for the repair,
service and manufacturing of its Vertical
InstantOffice® and Vertical Comdial®
DX-80™ product lines. In the agreement,
Telmar will assume manufacturing rights
from Vertical for these product offerings
and will directly support and market to
Vertical’s 8,000 customers in the United
States and Canada.
Telmar will offer the customized IP
business phone systems and IP PBX
solutions as part of its Extended Life
product line. Vertical’s small and medium business and enterprise customers
who have their products serviced and
repaired by Telmar will receive a new
12-month warranty.
“Telmar’s investment in Vertical’s IP
and digital telephony solutions highlights
our continued commitment to the enterprise market,” says Jay Hilbert, Senior
Vice President, Sales and Marketing at
Telmar. “With Vertical providing superior
telephony services to many of the nation’s
top retailers, we look forward to expanding our Extended Life product base and
helping Vertical customers reduce cost
while maintaining high-quality performance with their existing systems.”
“We sought a company with a long
track record of demonstrating accountability and an unwavering commitment to quality,” says Vertical Communications CEO
Bill Tauscher. “Telmar’s excellent industry
reputation, commitment to the highest
quality standards and extended life product
Lee M. Oser
CEO and Editor-in-Chief
Steve Cox
Kim Forrester
Kate Seymour
Associate Publishers
JoEllen Lowry
Senior Associate Editor
Chris Bonney
Associate Editor
Valerie Wilson
Art Director
Yasmine Brown
Graphic Designer
Lorrie Baumann
Continued on Page 6
Business Affairs Manager
Michael Harris
National Director of Sales
ADC Ranks 34 On 2009
InformationWeek 500
ADC IT Gets Lean and Green: Strategic
Focus Delivers Impressive Results
ADC announces that it ranked 34th on
the 2009 InformationWeek 500.
“ADC is pleased to receive this recognition from a highly respected national
media organization,” says Chris Jurasek,
President, ADC Professional Services, Vice
President and CIO for ADC. “Our impressive IT results demonstrate the success of
ADC’s focus on transforming its operations to increase efficiency and deliver
products and services more effectively
to our customers worldwide and its continuing investments in its business
despite the challenges of the global
macroeconomic environment.”
ADC’s Focus On Increasing Efficiency
One of ADC’s strategic goals is to continue its focus on increasing efficiency and
reducing operating costs globally which
provides unique opportunities to improve
the company’s processes and technologies. One aspect of this was to implement
a virtualized environment for data centers
that reduced the number of servers by 53
percent and eliminated another 15 percent
of new server purchases. Virtualization
also reduced overall data center power
consumption by 25 percent, allowed the
company to realize a 20 percent reduction
of its data center cooling systems and
more importantly, reduced its CO2
emissions by over 1 million pounds.
Continued on Page 6
Vicki Allison
Chris Connolly
DeWayne Gamez
Paul Harris
Bill Morris
Account Managers
Enrico Cecchi
European Sales
First Look is published by
Oser Communications Group ©2009.
All rights reserved.
Executive and editorial offices at:
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6
October 2009
First Look
Transmode (Con’t. from p. 1)
FL: So how does the solution work and
how many timing domains does the new
Transmode solution support?
SN: Our new solution is based on our
Intelligent WDM (iWDM™) technology and it is aimed at the growing number of cell sites with fiber access. It only
requires a small 1u access node which is
connected by a single wavelength, either
using WDM or lower cost standard
optics, back to the hub site. The access
units have up to 16 T1 ports and four
MRV Communications (Con’t. from p. 1)
the provisioning flexibility of packet
optical so that carriers can deliver more
advanced services and be in a great
position for the next generation of
advanced services.
FL: What solutions does MRV offer for
service providers moving to P-OTS today?
NL:
With
products
like
the
LambdaDriver optical transport series
and the OptiSwitch aggregation family,
our optical transport solutions address
Canoga Perkins (Con’t. from p. 1)
serves as a multi-port NID at the UNI
interface, with larger versions of the
9171 and 9170 metro routing switch
providing aggregation and concentration of up to 48 1G ports onto a 10G
Metro ring. All three switch models
share a common architecture and operating system. We designed the switching
ASIC specifically for these switches, as
well as the cross bar switch fabric ASIC
used in the 9175 Edge switch.
Fast Ethernet/gigabit Ethernet ports, but
units can be cascaded for sites with lots
of T1 traffic. The hub unit aggregates up
to eight access nodes and the Ethernet
traffic is simply handed over to local
Ethernet devices or a WDM transport
network. The T1 traffic is mapped to
one of four OC-3 SONET ports and
these four ports can be connected to
totally separate SONET networks. The
the increasing demand for transport
capacity, multiple services and end-toend management to the network edge.
We strive to deliver next generation POTS solutions and I consider this to be a
very strong area for our company.
FL: Sounds like an interesting hybrid
approach, but what are the benefits for
the operator?
SN: Well naturally we believe this is
one of the most economic solutions
available with great capacity scalability.
were originally developed for carrier
Ethernet applications, so they bring to
mobile backhaul a level of traffic management, end-to-end link control and
manageability that is unique.
FL: What sets MRV apart in the market?
FL: How is MRV helping carriers to
solve mobile backhaul issues?
NL: For this space, we offer our
OptiSwitch 900 series of compact carrierclass Ethernet demarc service units that
enable premium manageable Ethernet
services. The OptiSwitch 900 switches
addition of this new range of switches now
allows us to provide our clients with a
comprehensive, highly interoperable product set to facilitate reaching from the CO
all the way to their customers. As the new
Canoga Perkins’ exhibition theme states:
“We get you here…there…everywhere.
FL: You mentioned advanced metro
Ethernet services; please elaborate.
Canoga Perkins’ products have always
been renowned for their performance in
terminating metro Ethernet services. The
JH: Two factors driving ROI and profitability of metro Ethernet services are revenue collected and network cost. The more
attractive the service, the greater the number of customers that subscribe, and the
more they are willing to pay. Network
Brilliant Telecommunications (Con’t. from p. 1)
next-generation telecom networks.”
“Brilliant is proud to be the recipient
the Core Award for Best Fixed Telecom
Opportunity as recognized by the members of the Service Provider Forum,” comments Dr. Charles Barry, President and
CEO of Brilliant Telecommunications.
“We look forward to our on-going involvement with the Telecom Council and further
contributions to the development of
About the Telecom Council
The Telecom Council is dedicated to
connecting the region’s critical mass of
companies across the entire telecom
ecosystem—big and small, fixed and
wireless—with each other. With one
goal in mind—to provide an arena to
connect, communicate and collaborate—
the Council supplies the network, tools
ADC (Con’t. from p. 4)
500 listing, now in its 21st year, and also
tracks the technology, strategies, investments and administrative practices of
America’s best-known companies. Top
winners have included: Conway,
National Semiconductor, KimberlyClark, Hilton Hotels and Unum. The
InformationWeek 500 rankings are
unique among corporate rankings as it
spotlights the power of innovation in
information technology, rather than simply identifying the biggest IT spenders.
“For over 20 years, the InformationWeek 500 has honored the most
innovative users of business technology,” says InformationWeek Editor-inChief Rob Preston. “Year after year,
InformationWeek 500 companies harness
technology to improve efficiency, boost
productivity, drive revenue and establish
a competitive advantage. We applaud
this year’s winners, and the CIOs and
other executives whose ingenuity and
risk-taking are at the center of business
technology innovation.”
InformationWeek identifies and honors the nation’s most innovative users of
information technology with its annual
clocks from these networks are driven down to
the relative T1 ports
allowing each access
node to access up to four
TDM timing domains for the T1 traffic
and four domains for the Ethernet traffic.
About ADC
ADC provides the connections for wireline,
wireless, cable, broadcast and enterprise
networks around the world. Learn more
about ADC at www.adc.com.
NL: From a technology perspective,
what sets MRV apart is that we’re optical experts from the component level
to the system level. We have expertise
in developing all parts of an optical
system from the wafer on up to the system. Aside from this technology
features and service availability drive the
service offering. Typically, OPEX is 80
percent or more of network costs. Investing
in good hardware drives down OPEX,
greatly lowering overall network costs.
The 9145E and 917x carrier class products
support advanced EVC services, comprehensive OAM features, including EFM
and CFM and network performance measuring, monitoring and reporting. This provides a more desirable service while
reducing operations and maintenance
costs, and improving service reliability—
thereby increasing profitability.
FL: Do you have anything else special at
and events, which fuel the industry’s
research, ideas, capital and human
expertise. For more information, please
visit www.telecomcouncil.com
About Brilliant Telecommunications
Founded in 2004, Brilliant Telecommunications designs, develops and distributes a family of network timing,
management and synchronization solutions, including carrier-class NTP and
Telmar Network Technolgy (Con’t. from p. 4)
experience convinced us that our U.S. and
Canadian customers using InstantOffice
and Comdial DX would greatly benefit
from Telmar’s services and expertise.”
Vertical will continue to sell the
Comdial DX product line which
supports a number of the company’s
existing technologies.
About Vertical Communications Inc.
Vertical Communications is one of the
largest telephony vendors in North
America and a global leader in nextgeneration IP-based voice and data and
digital communications systems for business, with a current installed base of over
It provides multiple timing domains
which most, if not all, other solutions
struggle to provide. It is also a very simple solution, which means things like T1
OAM procedures don’t change, making
it very easy for operators to deploy in.
FL: Sten, thank you for your time. If
anyone wants to know more, where can
they find you at the event?
SN: Thank you. The Transmode team
and I are at Supercomm booth 2809 or
you can find more details at
www.transmode.com/solutions/mobile.
advantage, I have to say that one of the
unique advantages that MRV has is its
people. I hear story after story of MRV
people taking the time to understand a
customer’s challenges and putting
together an innovative solution and
then going the extra mile to make sure
that we’ve met their needs in terms of
service and support. What I think this
means for our customers is that MRV
is a partner to trust with your network.
For more information, call 818-7730900, visit www.mrv.com or stop by
booth 1925.
your booth this year?
JH: Yes. We are launching the
CanogaOnline store here at the show—
an alternative purchasing vehicle for our
service provider and government customers. CanogaOnline will be accessible
from terminals in the booth.
Canoga Perkins also has a live demonstration of metro Ethernet services—
QoS in Action—showing the impact of
selecting the wrong service level for
critical traffic.
Come by our booth, 1920, and see for yourself what you can offer your customers.
PTP servers, Primary Reference Sources
(PRS) and Building Integrated Timing
Supplies (BITS). These highly accurate
end-to-end timing network solutions
deliver SLA monitoring and management capabilities, in addition to providing timing and synchronization to the
most time-sensitive applications in
legacy and next-generation IP networks.
For more information, please visit
www.BrilliantTelecom.com.
200,000 customers. Vertical combines
voice and data technologies with business
process understanding to deliver integrated
IP-PBX and application solutions that
enhance customer service and business
productivity. For more information about
Vertical, visit www.vertical.com.
About Telmar Network Technology
Telmar Network Technology delivers
compelling solutions that extend the life
of critical network equipment, generate
significant cost savings and increase operational efficiencies for OEMs, Enterprise
and Network Service Providers around the
globe. For additional information about
Telmar Network Technology, please visit
www.telmarnt.com.