hdtv ultrahd digital - Deutsche TV

3DTV
IPTV
OTT
USABILITY HBBTV
SECOND SCREEN
ULTRA HD
DISTRIBUTION
INTEROPERABILITY
DIGITAL DIVIDEND
HDTV
EPG
ENCRYPTION
DISPLAY
SATELLITE
VIDEO ON DEMAND DVB-T2
CABEL
CLOUD
MEDIA TECHNOLOGY
SMART TV
DIGITAL
INTERCONNECTION
STANDARDIZATION
MOMENTUM
AND INTERCONNECTION
Hardware
Manufacturers
Commerci
Broadcas
State Media
Authorities
The audiovisual media are engaged in a continuous process of evolution that goes along
with a dynamic market: decade-old structures are disrupted, previously independent
fields become interconnected, new players are joining the game. Everyone concerned
GERMAN
TV-PLATFORM
must move along and adapt his particular business model.
The DIGITALIZATION of communication and media, the ongoing advancement of
broadcast standards, the growing role of the dissemination of moving images via IP,
and CONVERGENCE are all breaking new ground for hardware, infrastructure, and
content.
As hybrid networks and devices allow the simultaneous dissemination and consumption
Associations
and Institutions
of traditional broadcast content and OVER THE TOP Internet applications, both are
now increasingly engaged in COMPETITION, vying for viewer attention. For the media
and hardware industry, this creates a vast and highly dynamic new market.
Universities
and Research
Institutes
STRUCTURE
AND MOTIVATION
ial TV
sters
Public
Broadcasters
In the awareness that the challenges of the technological development of television as
a medium could only be met in a CROSS-INDUSTRY CONSENSUS, this organization
was established in 1990 as “National HDTV-Platform Germany.”
In 1993, it became the “German TV-Platform” with an expanded focus on all subjects
concerning AUDIOVISUAL MEDIA.
Infrastructure
Operators
Up to this day, the German TV-Platform is the only industry-based institution for
media issues in Germany with a wide INTERDISCIPLINARY membership:
The almost 50 members of the German TV-Platform come from nearly all areas of the
Service and
Technology
Providers
media VALUE CHAIN.
Today, the organization is increasingly concerned with the convergence process
Federal and
State
Authorities
between consumer electronics, information technology, and telecommunication, including
mobile communication.
PURPOSE
AND MISSION
The German TV-Platform PROMOTES the exchange of information and opinions
between market players and various groups in society and coordinates their various
interests.
The German TV-Platform INFORMS the public about technological developments in
the field of digital audiovisual media, the introduction of new standards, and the
commercial requirements of the market players, and it sheds light on the overall market
structure.
In order to accomplish its objectives, the German TV-Platform forms working groups,
which are charged with specific tasks and focus on specific topics.
The subject matter that the working groups deal with is determined by current
INNOVATIONS in technology, business models, market developments, and the
regulatory framework.
By CONNECTING experts from all stages of the value chain, a BRAINPOOL is created
that has become the organization’s most important and most precious asset.
The subject-specific activities of the German TV-Platform are developed and advanced by
the WORKING GROUPS.
The members of the German TV-Platform have the opportunity to become actively engaged
in the interdisciplinary working groups on specific KEY ISSUES.
In constructive collaboration, the working groups develop suggestions and scenarios
across the industry on various subjects, with a preference for open, standard-based
SOLUTIONS.
As of mid-2014, there are four active working groups within the German TV-Platform.
WORKING GROUPS
ULTRA HD
SMART TV
“Ultra HD (4K) is the new buzzword of the consumer electronics industry.
“Founded as ‘Hybrid Devices’ working group, the ‘Smart TV’ working group
But before UHDTV can truly follow in the footsteps of HDTV, the entire
has, over the past few years, made an active contribution to the triumph of
production chain requires adaptations that far exceed the mere enhancement
smart television in Germany. At first, the focus was on app portals, marketing
of pixel resolution for new television flat panels. This working group is thus
activities, and the launch of the HbbTV (Hybrid broadcast broadband TV)
concerned with comprehensive improvements in the audio and video quality
standard in German. In the meantime, the range of subjects has been
of digital TV, including advancements in 3DTV, which will benefit significantly
expanded to include user-friendliness, security, data privacy, and findability
from the quadrupling of resolution, compared to Full HD. Over the next
of content in the vastness of new options. Multiple screens are an important
few years, Ultra HD – which, in addition to ‘4K,’ also
component of media usage, and therefore the topics,
comprises ‘8K’ (16 times the resolution of Full HD) –
‘search, find, and navigate,’ as well as over-the-top
will enter the market in several stages, and this work-
(OTT) services have been added as additional focal
ing group will actively support that development.”
points for the ‘Smart TV’ working group.”
Stephan Heimbecher
Sky Deutschland
Head of the Ultra HD Working Group
Jürgen Sewczyk
JS Consult
Head of the Smart TV Working Group
BROADCAST INFRASTRUCTURE
MOBILE MEDIA USE
“The traditional broadcast channels – terrestrial, cable, and satellite – have
“The platforms for private media consumption are shifting more and more
gone digital, and with IP-based transmission, a new distribution channel has
towards interconnected systems, rather than individual devices. In addition to
been added. In this process, the introduction of the second-generation DVB
stationary (home) and vehicle-based (in-car) networks, the cell-phone net-
standard will play a role that is just as important as IPTV and Web streaming.
works will play an ever-growing role. Smartphones and tablet computers are
The ‘Broadcast Infrastructure’ working group is concerned with the advance-
used as universal consumer devices, turning increasingly into personal media
ment of distribution channels for broadcast in Germany, including frequencies
and communication managers.
and capacities, as well as the interference-free interaction of the various
It is the purpose of this working group to describe the technology and devel-
channels. Other subjects include hybrid approaches in
opment of these interconnected systems and to present
media supply and state-of-the-art forms of radio trans-
potential new usage scenarios for their existing and
mission.”
future services.”
Dr. Ulrich Liebenow
MDR – member of ARD German Radio & TV network
Head of the Broadcast Infrastructure Working Group
Dr. Helmut Stein
ISDM / DVB
Head of the Mobile Media Use Working Group
BOARD OF DIRECTORS
AND GENERAL ASSEMBLY
The German TV-Platform is a non-profit organization based in Frankfurt/Main.
The German TV-Platform’s BOARD OF DIRECTORS consists of five members –
directly elected by the members at the General Meetings –, plus the heads of the
working groups. The Board sets the organization’s strategic course and coordinates
the interests of its members.
The organization’s full members exercise their voting rights at the annual GENERAL
ASSEMBLY. They elect the Board of Directors and approve the organization’s budget.
The organization’s STATUTES (“Constitution”) are available in both English and
German on www.tv-plattform.de in the “About Us” section of the Website.
Wolfgang Elsäßer
ASTRA Deutschland
Chairman
of the Board
Andre Prahl
Mediengruppe RTL
Deutschland
Deputy Chairman
of the Board
Dr. Andreas Bereczky
ZDF – German Television
Deputy Chairman
of the Board
Gert von Manteuffel
Deutsche Telekom
Markus Zumkeller
Sony Deutschland
Board Member
Board Member
Carine Lea Chardon
ZVEI – German Electrical and
Electronic Manufacturers Association
General Manager
MEMBERS
WE CREATE
PUBLICITY
One of the priorities in the German TV-Platform’s activities is public relations.
Holger Wenk
Agentur konzeptW
Press Officer
German TV-Platform
For this purpose, we publish regular PRESS RELEASES and run a Website with
comprehensive trend reports and background information (in German and English)
on digital media technology.
In addition, the German TV-Platform regularly publishes TV ZUKUNFT magazine
With video and audio news, the German TV-Platform delivers regular
plus press and EDUCATIONAL MATERIAL, especially flyers and brochures for
MULTIMEDIA reports on their own events and industry meetings.
The VIDEO/AUDIO NEWS are complemented by information briefs
trade and consumers.
on the German TV-Platform’s activities.
The German TV-Platform also hosts press conferences, panel discussions, and
conferences. One of the highlights is an annual SYMPOSIUM on one of the
In addition, various WEB SPECIALS offer neatly structured
industry’s hot topics.
information on key topics, such as HDTV and smart TV.
Through public statements as well as active participation in key INDUSTRY
MEETINGS, the German TV-Platform also helps set the course for political decisions
All of the German TV-Platform’s publications are also available on their
concerning media and the Internet.
www.tv-plattform.de WEBSITE.
BECOMING
A MEMBER
German TV-Platform membership offers numerous BENEFITS, such as:
• regular professional exchange with all relevant market players on an
expert and decision-maker level;
• early information on and the option to participate in new specifications
and standards as well as their introduction in Germany;
• exclusive access to certain documents in the members-only section of
the Website;
• additional presence at key trade/consumer shows and conferences.
Any individual or corporate entity can become a member of the German TVPlatform, as long as they are willing to actively support the objectives laid out
in the organization’s Statutes.
To JOIN us, simply send us an informal application for membership.
Members pay an annual membership fee, based on the size of their company.
MILESTONES
Founding
“DVB-T Launch”
WG
Renamed German
TV Platform for
“TV Zukunft”
HDTV and New
magazine
Television Systems
Founding
National HDTV
Platform Germany
1990
German teletext
goes live
1991/92
1993
Founding
Digital Video
Broadcasting
Project (DVB)
1994
Founding
“DVB-T” WG
Renamed
German
TV-Platform
1995
1996
Launch of
digital television
with Premiere
and DF1
PAL PLUS introduces
16:9 aspect ratio
1997
integrates
HDTV
Founding
“MHP” WG
1998
IDR decides
to switch to
digital
broadcasting
by 2010
1999
Merger DF1 and
Premiere –
complete changeover to digital TV
Standardization
DSL / ADSL
2000
2001
2002
Start of
terrestrial
changeover
to DVB-T
in Berlin
Founding
“HDTV
and Video Quality
Improvement”
Founding
WG
“M3 / MultiMedia
Mobile” WG
DVD-T quality
seal by DTVP
2003
2004
Founding
“Digitalization,”
“Terrestrial
Broadcast,” and
“Hybrid Devices”
WGs
Founding
“IPTV” WG
2005
2006
2007
2008
Launch arte HD
Launch Premiere HD
Launch
Discovery HD
Launch Anixe HD
Launch
Launch
Launch IPTV
services by
Deutsche Telekom
First HDTV
showcase ARD
(EinsFestival)
ARD/ZDF
road map on
HDTV launch
Launch
Shutdown
last TV transmitter
for analog
terrestrial broadcast
2009
Sky expands
HD program
bouquet
Launch of HD+
with RTL HD
and Vox HD
Founding
“Infrastructure,”
“Devices and
Connectivity,”
and
“Smart TV” WGs
Founding
“3D-HD-TV” WG
2010
Launch
Das Erste HD
and ZDF HD
2011
advances CI Plus
development
Launch Pro7, Sat.1, Soccer
and Kabel eins
Bundesliga
in HD with HD+
matches
in 3DTV
Standardization
Sky launches
3D event channel
3D with T-Entertain
2012
Termination
of analog
satellite TV
97 channels
in HDTV
Start of Ultra-HD
standardization
Ultra-HD (4K)
showcase at IFA
2013
Sales launch of
Ultra-HD TVs,
Ultra-HD
demo channels
via satellite
Founding
“Mobile Media
Usage,”
“Ultra HD” WGs
2014
UHDTV Phase 1
Kontakt
HEAD OFFICE
PUBLIC RELATIONS
Deutsche TV-Plattform e.V.
Carine Chardon
c/o ZVEI, Lyoner Straße 9
60528 Frankfurt
Holger Wenk, konzeptW
Chemnitzer Straße 74M
12621 Berlin
Phone: +49 69 6302-311
Fax: +49 69 6302-361
E-mail: [email protected]
Phone: +49 30 47018882
Fax: +49 30 9985174
E-mail: [email protected]
Website: www.tv-plattform.de
PUBLISHING INFORMATION
Publisher: German TV-Platform e.V.
Manager: Carine Lea Chardon
Layout/Photo editor: Petra Dreßler, Berlin
Photos: R. Bücken, Fotolia, Loewe
Translation: Dr. Thomas J. Kinne, Nauheim
Printing: druckteam Berlin, August 2015