I`m greenTM polyethylene

Sugarcane Polyolefins
Adding value through the use of I’m greenTM
polyethylene
Fullplast
Julio, 2013
Agenda
Braskem & Brazil: Unique framework for green chemicals
development
Sugarcane based
sustainable pillars
Polyolefins:
Innovation
based
on
Green PE success cases : comunication and value creation of
the I’m greenTM polyethylene
Braskem: Largest thermoplastic resins producer in Americas
and global leader in biopolymers
Production Capacity - 36 industrial units
PE 3 MM mt; PP 4 MM mt; PVC 0,7 MM mt
Bahia - Brazil
Rio de Janeiro - Brazil
United States
1 cracker
1 cracker
5 PP Neal | La Porte |
4 PE
1 PE
Marcus Hook | Freeport |
1 PP
1 PP
Seadrift
1 PVC
Rio Grande do Sul - Brazil
1 Chlorine Soda
1 cracker
Alagoas - Brazil
1 Green Ethylene
2 PVC
5 PE
1 Chlorine Soda
2 PP
São Paulo - Brazil
Projects
Industrial Presence
2 cracker
Germany
2 PP Wesseling | Schkopau
Mexico
Start up 2015
1 cracker (1 Mt/y ethylene)
3 PE (1 Mt/y PE)
2 PE
2 PP
Source: Braskem
Braskem’s positioning on Sustainability
Eco-efficiency indicators – Braskem Brazil
Effluent Generation
(m³/t)
1,94
Resídue Generation
(kg/t)
-32%
2002
1,32
5,78
-61%
2002
2,28
2012
2011
Public
commitment
(2002)
Energy Consumption
(GJ/t)
11,90
2002
-11%
10,59
Water Consumption*
(m3/t)
4,14
2002
2012
+2%
4,23
2012
* Major ongoing projects / goals of reducing the indicator below the index for 2002: use of rainwater in the
Northeastern Complex (+ 12% in the rate of water reuse); sewage treatment for use as cooling water
equipment in the ABC site
Vision 2020
Manifesto on
climate change
(2009)
Sustainable
operations and
resources
Sustainability pillars
Sustainable portfolio
of products
SOURCE: Braskem
https://ssl-w08dnn0177.websiteseguro.com/braskem1/Portal/Principal/Arquivos/Download/Upload/Compromisso_Publico_Ingles_74.pdf
http://www.braskem.com.br/Portal/Principal/Arquivos/Html/Documentos/Manifesto_braskem_English.pdf
Social responsibility
Brazil: Favorable aspects for the development of “Green
Economy”
The largest watershed
in the world
Agenda
Braskem & Brazil: Unique framework for green chemicals
development
Sugarcane based
sustainable pillars
Polyolefins:
Innovation
based
on
Green PE success cases : comunication and value creation of
the I’m greenTM polyethylene
There are different types of biopolymers and Braskem
defined its focus
Braskem focus on
biopolymers
Bio-based or fossil
Raw material
Bio-based
New chemical
Similarity to existing products
Drop-in, no switching
cost for clients
Non-recyclable
Recyclability
Fully recyclable
Emits CO2
CO2 footprint
Captures CO2
I’m greenTM polyethylene : A renewable sourced alternative
to traditional polyethylene
Renewable
Polyethylene
Green Polyethyle plant profile
 Capacity: 200 kty
 Investiment (Green Ethylene
Plant): US$ 290 MM - Between
2009 and 2010
 Start-up: september/2010
 Location: Triunfo Petrochemical
Complex, RS
 Sinergy with existing assets:
The polymerization process is
made on plants shared with
Petrochemical PE production
 Portfolio: LLDPE and HDPE;
investiments to enable LDPE in
2013
 Main Markets: operating in
differents segments of markets
in Brazil, USA, Europe and Asia
I’m greenTM Polyethylene Cycle from cradle to cradle
Ethanol CH3-CH2OH
At the distillery, the sugar
juice is fermented and
distillated to produce ethanol
Ethylene CH2=CH2
Through the dehydration, the
ethanol is transformed in ethylene
Sugarcane
The sugarcane crop metabolizes
the CO2 to produce sucrose
Very Favorable
Ecoprofile*
Recycling
The I’m greenTM
polyethylene is recyclable
in the same chain
established for fossil PE
(Mechanical / Incineration)
Carbon capture
greenTM
The I’m
polyethylene is
transformed in final products by the
same processes and machinery that
already exists for fossil PE
Green PE [CH2=CH2]n
The ethylene is polymerized
in shared polyethylene
production unities
I’m greenTM polyethylene has the chemical and physical
properties than petrochemical polyethylene
Fully identical
technical and
recyclable
properties
Oil
Petrochemical
Polyethylene
Sugarcane
 Drop-in: does not require
investment for plastic
transformers
 Can be recycled in the same
stream already established
for the petrochemical PE
 Recycled products
can also be incorporated in
the converter’s production
systems
I’m greenTM
polyethylene
Land use: from sugarcane to I’m greenTM
polyethylene
produces
1 Hectare of
land
produce
~77 tons of
Sugarcane(1)
produce
~6700 liters of
Ethanol(1)
produce
~3 tons of Green
Ethylene(2)
~3 tons of
I’m greenTM
Polyethylene (2)
Braskem’s capacity of I’m greenTM polyethylene production: 200 kton/year
460 millions liters of Ethanol = approx. 68 thousand hectares
<2,0% of Brazilian ethanol production
(1) NIPE/UNICAMP/UNICA
(2) Braskem’s project data
~0,02% of Brazilian arable land
Brazil is the largest producer of sugarcane and there are still
land available for the expansion of local agriculture
Brazil is already the largest producer
of sugarcane with one of the highest
yields in the world.
Country
Production
Million ton1
671
Brazil
India
China
Productivity
ton/ha
285
116
79
64
68
72
Pakistan
67
50
Mexico
49
70
Colombia
39
101
Australia
31
80
Thailand
There is still a good availability of land in Brazil, USA and Russia,
unlike India and China
49
1 2010 data
SOURCE: FAOSTAT; Crystalsev; Sindpeças; Global Insight; Bear Stearns; McKinsey analysis
I’m greenTM polyethylene : a sustainability journey
Phase 3
In progress
Specific LCA
Phase 0
Jul/07
Eco-efficiency
analyses
conducted by Fundação
Espaço ECO based on
secondary data
Phase 1
Sep/10
Phase 2
Apr/11
> x% biobased
> x% biobased
verified by ASTM D6866
certified by Vinçotte
1. LCA cradle to gate
• According to ISO 14040/44
• Critical panel review
• Primary data
2. Water footprint
3. Land-use change assessment
LCA
LUC
WFP
Responsible Sourcing - Commitment with sugarcane
production chain
Braskem’s Code of Conduct for Ethanol Suppliers - Good practices
governing the relationship between the parties and the production process
Agro
Environment
Land Use
Environmental zoning
Agro-environmental
Protocol
Code of
Conduct to Ethanol
Suppliers
Commitment
to Brazilian Laws
Social
Responsible Sourcing: Operation pillars of Braskem’s Code of
Conduct for Ethanol Suppliers
Biodiversity
Code of
Conduct
Pillars
Availability of
data for the
LCA
Cane
burning
Good
Environme
ntal
Practices
Human
and Labor
Rights
• The Code of Conduct
is fully aligned with the
Brazilian laws and regulations
and with the principles of
sustainable development
• In order to guarantee an
international alignment with
government and NGOs,
Braskem requested a 3rd
party validation
• Ethanol suppliers are also
audited by a third party;
I’m greenTM polyethylene presents a favorable Carbon
Footprint
Carbon Footprint – Project data
From cradle to Braskem’s factory gate
(t CO2 eq. / t polymer)
PS Gen. Purpose1
3,4
Petrochemical PE1
2,1
2,0
Green PP2
Green PE2
-2,3
-2,5
Petrochemical PP1
Δ vs Petro = 4,3
Δ vs Petro = 4,6
200 kty of green PE ~ 920 thousand tons of CO2 avoided/ year
~ emissions produced
by 1 million cars per year3
1Plastics
Europe
2Preliminary
3Based
Ecoeficiency Analysis - Espaço ECO Foundation
on the CO2 emissions of a car powered by a 1.0-liter gasoline engine that is driven 15 km per day for one year.
Source: 2006 IPCC Guidelines for National Greenhouse
I’m greenTM polyethylene current portfolio: HDPE and LLDPE
HDPE Blow Molding
HDPE Injection
HDPE Film
HDPE Fiber Extrusion
LLDPE Film
LLDPE Wire & Cable
Co-monomers butene and hexene are still fossil based
Wide portfolio of I’m greenTM polyethylene with the new low
density family launch
HDPE
LLDPE
LDPE
• Slurry Bimodal
• Gas Phase Monomodal
• Homo & Copo
• Gas Phase
• Butene & Hexene
• Autoclave
• Tubular
Synergies between families also allow achieving higher renewable content
in processed products
Agenda
Braskem & Brazil: Unique framework for green chemicals
development
Sugarcane based
sustainable pillars
Polyolefins:
Innovation
based
on
Green PE success cases : comunication and value creation of
the I’m greenTM polyethylene
I’m greenTM brand and seal
Value proposition
The brand I'm greenTM identifies Braskem's portfolio of products
made from renewable sources, p. ex., " I'm greenTM
polyethylene";
The seal can be applied in products that uses the I’m greenTM
polyethylene;
To communicate clearly and safely the use of I’m green polyethylene
TM;
Educate the consumer for conscious consumption by identifiyng the
products that use I’m greenTM polyethylene;
To create a synergic platform among the products that use the I’m
greenTM polyethylene
Printed Media – I’m greenTM polyethylene positioning
Retail Brazil point of sale - I’m greenTM polyethylene
positioning
Retail Brazil point of sale - I’m greenTM polyethylene
positioning
Retail International point of sale - I’m greenTM polyethylene
positioning
Printed Media – I’m greenTM polyethylene positioning
Awards won in 2012 for the products that use I’m greenTM
polyethylene
Grandes Cases de Embalagem - 2012
MAJOR CASES OF PACKAGING
Awarded to J&J due to the new Sundown packages, that use
both I’m greenTM polyethylene (60%) and PCR PE (40%)
Guia Exame de Sustentabilidade - 2012
EXAME SUSTAINABILITY GUIDE
Awarded to K&C due to the new packaging of Neve, that uses
60% of I’m greenTM polyethylene in its formulation. It also uses
more compact rolls, allowing the transport of more products in
the same truck
Les Oscars de l’emballage - 2012
PACKAGING OSCARS
Awarded to L’Occitane due to the use of I’m greenTM
polyethylene in its Bonne Mère line bottles. The packaging is
also recognized for providing the user more easily trough the
use o pump.
Other examples of brands and seals used to identify the I’m
greenTM polyethylene in the product
EUA
EUA
BRASIL
EUROPA
I’m greenTM polyethylene Europe
Ecover
Amsterdam ArenA
LIQUID DETERGENT
STADIUM SEATS
L’Occitane
LIQUID SOAP
Plastic Omnium
TRASH CAN & BIN BAGS
Tetra Pak
Sphere
LIDS FOR CARTONS
GARBAGGE BAGS
Papier -Mettler
SHOPPING BAGS
McCain
FROZEN POTATOES
I’m greenTM polyethylene North America
Procter & Gamble
PANTENE NATURE FUSION
Danone
STONYFIELD
Coca Cola
ODWALLA
I’m greenTM polyethylene South America
Tigre
Kimberly Clark
ECOLOGICAL GRID FOR DRAIN
NEVE
Danone
DANONINHO & ACTIVIA
MSA
V-GARD HELMET
Natura
Prysmian
CONDITIONERS AND REFILLS
AFUMEX GREEN
Adimax
MAGNUS ECO
Faber Castell
PENCIL CASE
I’m greenTM polyethylene South America
Ecomotion
ROTOMOLDED KAYAKS
BASF
AGROCHEMICAL CONTAINERS
Adimax
MAGNUS ECO
J&J
SUNDOWN
I’m greenTM polyethylene Asia and Oceania
Yuhan Kimberly
Ajinomoto
DIAPERS PACKAGING
Calpis
DRINK PACKAGING
Shiseido
COSMETICS
LIDS
Kao
STAND-UP POUCH
Morinaga
INTERN STRAW
I’m greenTM polyethylene Asia and Oceania
Aeon
BASKETS AND BAGS
Nepia
PACKAGING FOR TISSUES
Mitsubishi
AUTOMOTIVE CARPETS
Nature Organics
CLEANING PRODUCTS
BubblePack
BUBBLE PLASTIC
Sugarcane Polyolefins
Adding value through the use of I’m greenTM
polyethylene
July, 2013
[email protected]
Phone: 55 11 98689-4431