Press Kit - Mabel`s Labels
Transcription
Press Kit - Mabel`s Labels
Press Kit Mabel’s Story OVERVIEW OF MABEL’S LABELS & OUR HISTORY Creating top-quality, durable labeling products, coupled with exceptional customer service, is what motivates and excites us. e’re Mabel’s Labels, award-winning creators of high quality labels for stuff kids lose!® It all W started when four busy moms noticed their children’s belongings leaving home, never to return. After seeing a need in the marketplace, they set out to create the very best personalized, waterproof name labels and tags possible. Since their start in 2002, Mabel’s Labels has continued to build on this commitment to excellence and our growing line now features child safety products, household labels and seasonal items. We sell worldwide through our website and across North America via fundraisers at schools, daycares, camps and other organizations. Our Write Away!™ line of products are available at select retailers across Canada and the U.S. Awards and recognition for Mabel’s Labels include the 2007 SavvyMom “Mom Entrepreneur of the Year”, ”Best Product” from Baby Gizmo, iParenting and PTPA Media, a 2009 Royal Bank of Canada Women Entrepreneur Award and a 2014 Royal Bank of Canada Women Entrepreneur Award for Excellence in Entrepreneurship. In 2012, we ranked #27 in the PROFIT/Chatelaine W100 and were selected for a special magazine profile. We’ve been featured on The View, Today, The Early Show, Rachael Ray, LIVE! with Regis and Kelly, Parents, In Style, The Washington Post, Huffington Post, People.com, Forbes.com and countless blogs and websites. As sought-after experts on social media, we’re listed on Inc.com’s list of “20 Awesome Facebook Fan Pages” and Hubspot’s “The 15 Best Facebook Pages You’ve Ever Seen”. Celebrity moms who have used Mabel’s Labels include Victoria Beckham, Gwyneth Paltrow, Rachel Weisz, Heidi Klum and Reese Witherspoon. We’re passionate about who we are and what we do. Put simply, Mabel’s Labels is committed to providing the very best labels and customer service in the marketplace. We guarantee it! Mabel’s Classics Mabel’s Clothing Our bestselling Personalized Name Stickers and Mini Custom Name Stickers are extremely versatile, waterproof labels for items such as lunch boxes, bottles, sports equipment and much more. Our extremely durable, laundry-safe labels keep children’s clothes out of the lost and found and are ideal for all clothing, including uniforms, outerwear, hats and footwear. PERSONALIZED NAME STICKERS Personalized Name Stickers are ideal for items such as litterless lunch containers, baby bottles, electronics and more. TAG MATES™ STICK ON CLOTHING LABELS These peel and stick clothing labels require no ironing or sewing. Simply apply to clothing care tags. Colours: Available in 60+ multi-coloured designs and 6 solid palettes Colours: Available in 60+ multi-coloured designs and 6 solid colours Price: $21 for 45 labels Price: $21 for 70 labels Size: 70mm x 16mm (2-3/4" x 5/8") Size: 21mm x 10mm (13/16" x 3/8") MINI CUSTOM NAME STICKERS Mini Custom Name Stickers are smaller labels, perfectly sized for items such as school supplies, toiletries, toys and more. IRON ON CLOTHING LABELS Iron On Clothing Labels adhere to just about any fabric and are easily applied with a household iron. Colours: Available in 60+ multi-coloured designs and 6 solid colours Colours: Available in 60+ multi-coloured designs and 6 solid colours Price: $18.99 for 80 labels Price: $18.99 for 40 labels Size: 38mm x 8mm (1 1/2" x 5/16") Size: 38mm x 8mm (1 1/2" x 5/16") Features: Features: • Dishwasher safe • Peel and stick • Satisfaction guaranteed • Microwave safe • UV resistant • Waterproof and laundry safe • Satisfaction guaranteed • UV resistant Mabel’s Clothing Mabel’s Tags Our extremely durable, laundry-safe labels keep children’s clothes out of the lost and found and are ideal for all clothing, including uniforms, outerwear, hats and footwear. These sturdy metal tags attach to everything from backpacks and purses to keys and pencil cases. CUSTOM SHOE STICKERS Custom Shoe Stickers are extra tough, waterproof labels that stick to the insoles of footwear. PERSONALIZED BAG TAGS Personalized Bag Tags are tough, waterproof metal tags for items such as backpacks, sporting equipment, luggage and more. Colours: Available in 60+ multi-coloured designs and 6 solid colours Colours: Available in 60+ multi-coloured designs and 6 solid colours Price: $21 for 6 tags Price: $21 for 12 sets (24 labels total) Size: 57mm x 32mm (2 1/4" x 1-1/4") Size: 33mm (1.3") round PRESCHOOL SHOE LABELS These shoe labels identify footwear and help small kids tell their left feet from their right. PERSONALIZED MINI TAGS Personalized Mini Tags attach with a ring tag to lunch bags, pencil cases, pet collars and more. Colours: Available in 60+ multi-coloured designs and 6 solid colours Colours: Choice of 19 multi-coloured designs Price: $21 for 6 tags Price: $21 for 12 sets (24 labels total) Size: 30mm x 20mm (1 1/4" x 3/4") Size: Varied Features: Features: • Peel and stick • UV resistant • Waterproof and laundry safe • Satisfaction guaranteed • Waterproof • Satisfaction guaranteed • UV resistant Mabel’s Combos Mabel’s Combos Combo packs feature a variety of our bestselling labels and tags at a great price. Combo packs feature a variety of our bestselling labels and tags at a great price. STARTER LABEL PACK This starter collection is a great introduction to our line and can be used alone or to complement the Big Kaboodle™ Label Pack. Colours: Available in 60+ multi-coloured designs and 6 solid colours Price: $34.95 for 24 Mini Custom Name Stickers, 42 Tag Mates™, 8 Custom Shoe Stickers and 2 Personalized Bag Tags BIG KABOODLETM LABEL PACK Our largest combo has busy kids covered, whether at school, camp, after-school activities, or daycare. Colours: Available in 60+ multi-coloured designs and 6 solid colours Price: $48 for 30 Personalized Name Stickers, 12 Custom Shoe Stickers, 2 Personalized Mini Tags, and 40 Iron On Clothing Labels OR 70 Tag Mates™ Features: • Waterproof and laundry safe • Satisfaction guaranteed • UV resistant BABY LABEL PACK Our little bundle of UV resistant, waterproof labels and tags are designed especially for little ones with little things that get easily lost or mixed up. Colours: Available in 60+ multi-coloured designs and 6 solid pastel palettes Price: $26.95 for 15 Personalized Name Stickers, 16 Mini Custom Name Stickers, 2 Custom Shoe Stickers, 21 Tag Mates™ and 2 Personalized Bag Tags BIRTHDAY PARTY LABEL PACK Inspired by celebrities who love our products for their children’s parties, these little combos make sweet gifts. Colours: Mix or match from a choice of 60+ multi-coloured designs Price: $5 for 5 Personalized Name Stickers and 1 Personalized Bag Tag. Minimum order of 6 combos required. Additional sets can be added in multiples of 2 for $10. Features: • Dishwasher safe • Waterproof and UV resistant • Microwave safe • Satisfaction guaranteed Mabel’s Combos Mabel’s Safety Combo packs feature a variety of our bestselling labels and tags at a great price. Our Kids’ Safety Products are designed to give parents peace of mind by helping protect children and alert caregivers to their needs. As with all our labels, they are produced in a nut-free facility. HOCKEY GEAR LABEL PACK Created especially for the hockey players in the family. With our custom hockey stick labels, equipment labels, number labels & skate labels, you can keep all of your family’s gear in order! Colours: Choice of 30 professional team inspired colour palettes. Also, 8 new colour palettes inspired by our customers. Price: $16.99 for 21 Equipment Labels, 3 Stick Labels, 2 Skate Labels and 2 Number Labels Five original designs: Artsy Kid, Bzzz, Spidey, Summer Day, Treasure Hunt Price: $21 for 30 bracelets Size: 197mm x 15mm (7 3/4" x 19/32") Features: • Waterproof and laundry safe • Satisfaction guaranteed KIDS’ SAFETY BRACELETS Kids’ Safety Bracelets are durable, disposable ID bracelets perfect for theme parks and field trips. Personalize with vital information and contact details. • Sweat proof and UV resistant SENIORS LABEL PACK Help your loved ones keep track of all of their personal belongings with our customized labels for assisted living. They’re perfect for clothes, shoes, slippers, eyeglasses and more. Colours: Classic white, with a choice of two colours for text Price: $16.99 for 28 Tag Mates™, 8 Mini Custom Name Stickers and 4 Custom Shoe Stickers Features: • Sunscreen resistant • Satisfaction guaranteed • Perspiration resistant CUSTOMIZABLE ALLERGY ALERT LABELS Customizable Allergy Alert Labels are durable, waterproof labels for items such as food containers and travel gear. Personalize with up to 6 allergies. Colour: Red, with choice of icon or no icon Price: $21 for 24 labels Size: 43mm (1.7") Features: • Dishwasher safe • Laundry safe • Peel and stick • Microwave safe • Waterproof and UV resistant • Satisfaction guaranteed Features: • Dishwasher safe • UV resistant • Satisfaction guaranteed • Microwave safe • Peel and stick Mabel’s Safety Mabel’s Home Our Kids’ Safety Products are designed to give parents peace of mind by helping protect children and alert caregivers to their needs. As with all our labels, they are produced in a nut-free facility. Style meets function in these durable custom household labels, designed to help families stay beautifully organized. PANTRY & KITCHEN LABELS ALLERGY STICKERS Allergy Stickers are pre-printed durable, waterproof labels for items such as food containers and travel gear. Colour: Red Keep your kitchen beautifully organized with these food Pantry & Kitchen Labels in your choice of four designs. The sugar on top is these jar and can labels are super durable and guaranteed to stay looking yummy year after year! Available in 8 different allergies: dairy, egg, fish, gluten, peanut, shellfish, soy, tree nut Colours: Choice of four multi-coloured design sets Price: $14.95 for 16 labels Size: 69mm x 16mm (2 3/4" x 5/8") Price: $21 for 30 labels Size: 43mm (1.7") Features: • Dishwasher safe • UV resistant • Satisfaction guaranteed • Microwave safe • Peel and stick SPICE JAR STICKY LABELS In your choice of four delicious designs, our spice rack labels keep jars, tins and other containers in order beautifully and will stay looking good thanks to our famous durability. These spice jar labels are hot! Colours: Choice of four multi-coloured design sets Price: $21 for 45 labels Size: 43mm x 10mm (1 11/16" x 3/8") Features: • Dishwasher safe • UV resistant • Satisfaction guaranteed • Microwave safe • Peel and stick Mabel’s Home Mabel’s Home Style meets function in these durable custom household labels, designed to help families stay beautifully organized. Style meets function in these durable custom household labels, designed to help families stay beautifully organized. DATE MATES™ PERSONALIZED BOOK LABELS Featuring your choice of four fresh designs, these blank, reusable date labels are a busy parent’s best friend. Fridge and freezer safe, these labels help organize your refrigerator and ensure the contents of food containers, baby bottles and other items stay fresh too! Ensure belongings are returned with these stylish, custom book labels. Whether used as bookplates, DVD labels, video game labels, or labels to identify other electronic gadgets. Colours: Choice of four multi-coloured design sets Price: $16.95 for 54 labels Colours: 38 multi-coloured designs Price: $21 for 27 labels Size: 69mm x 26mm (2 3/4" x 1") Features: • Peel and stick Features: • Dishwasher safe • UV resistant • Satisfaction guaranteed • Microwave safe • Peel and stick WASH AWAYS™ Dissolvable labels that are perfect for potluck dishes, bottles for daycare, frozen foods, containers of leftovers, canning jars and much more. When no longer needed, simply pop in the dishwasher or under running water to rinse off. Colours: One multi-coloured design Price: $9 for 24 labels Size: 50mm x 28mm (1.95" x 1.1") Features: • Freezer safe • Compatible with any pen, pencil or marker • Microwave safe • Peel and stick • Satisfaction guaranteed • Satisfaction guaranteed STORAGE BIN LABELS The durable storage tote and container labels are guaranteed to last wherever they go, from basement to garage to attic. Colours: Choice of four multi-coloured design sets Price: $21 for 27 labels Size: 67mm x 27mm (2 11/16” x 1 1/16”) Features: • Dishwasher safe • UV resistant • Satisfaction guaranteed • Microwave safe • Peel and stick For Mabel’s Labels samples, images or to schedule an interview, please contact: GG Benitez PR / GG Benitez 619-339-7978 / [email protected] Order by phone: Order online: 1-866-30-MABEL (62235) [email protected] or mabelslabels.com