for immediate release: 5/8/11 - All

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Hurley Electric Nixon Quicksilver Radar
Connelly
Oneill Jet Pilot Billabong
Fox Volcom Reef Roxy
FOR IMMEDIATE RELEASE:
5/8/11
FOR IMMEDIATE RELEASE: 5/1/2011
Announcing the Munson Ski and Marine/All-ActionSports.com 2011 Summer Event
Series and the “Ride Munson” Project!
We are proud to announce our 2011 alliance with Munson Ski and Marine in support
of their top of the industry inboard boat and pro shop offerings including Malibu, Axis
Wake Research, Ronix, Liquid Force, and many other marquis brands. Paired with
unique participation events and new “Ride Munson” initiatives we intend to
continue our lead position in all things action on the water in the region!
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For 50 years, Munson Ski & Marine has been the leader in Chicagoland in the marine
industry. Mark Munson and his family have played an integral part in the boating trade
in Illinois and Southern Wisconsin since 1957. During that time, their name has become
synonymous with both recreational and high performance boating. It has always been
their mission to offer the best products in the market at the best possible price
along with providing superior customer service. All this, along with an ongoing
commitment to community and creating experiences to get folks on the water! This
is never more evident than now as we venture into this alliance and season of event
experiences and the “Ride Munson” initiative!
FOR IMMEDIATE RELEASE:6/3/2010
We are All-Action Sports (www.all-actionsports.com) The Midwest’s premier
Action Sports activator! An evolving component of Lightning Man Promotions
Ltd. (www.lmpltd.net), since 1989. All-ActionSports.com is a partnership between
grassroots event promoters, marketers, athletes, supportive brands and retailers, but
most importantly participants and fans of actions sports.
Please Read On...
Words: Tony Duffy Images/Design: Eamon Madigan - Additional images: Lisa Roller and Ryan Caster
Our Mission is 1,2,3:
1.
Nurture a community where anyone can participate and share their action
passion at any skill level, age, gender or adrenaline rush of choice, find out information
on events, places to participate, where to get gear, but most of all push for progression
and cross pollination. No matter what kind of board you ride, bike, 4-wheeler, other
contraption or if you like to jump from perfectly good airplanes, THIS IS THE PLACE
FOR YOU!
2.
Provide marketing and logistical resources to support brands, retailers, promoters,
athletes (pro and amateur) across the country and compile, organize and disseminate
information on all action sports in water, snow, dirt, skate etc. from any appropriate
source.
3. Directly produce and assist other entities in producing and marketing action
sport and associated lifestyle events and tour stops.
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All-Action sports boasts a respectable track record of activations and credentials in
its short life and is fueled by 15+ years of innovative lifestyle marketing and activation
experience from Lightning Man Promotions Ltd. and its constellation partners.
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The 2011
Event
Series
May 21 - Munson Demo Day and Sale @ Famous Freddie’s on Fox Lake
Boats in the water from 10a-4p across their entire inventory and pro shop offering to
try and buy! Wakeboarding, Wakesurfing demos and clinic throughout the day. Don’t
miss this season kick-off event! Starts at 10am- 510 Park Avenue Fox Lake, IL 60020
June 15th – August 3rd Each Wednesday
The Midweek Wake Up Series (MWWU) @ The Broken Oar
In its sixth year, Munson Ski and Marine “Ride Munson” take the lead with All-Actionsports.
com presenting the M-W-W-U! A destination for families and enthusiasts of water
sports from throughout the Chicagoland, Southern Wisconsin and Northwest Indiana area to convene and ride behind the best tow boats on water (Malibu and Axis! )
and ride the best gear available in the water sports/wake disciplines courtesy of the
“Ride Munson” initiative for…………..Free! Several 2011 boats with highly experienced
operators and coaches launch Ride Munson outfits the riders with demo gear on the
spot and riders of all ages and ability are provided a free pull and lesson. It is not
uncommon for us to have 400-600 people each week and 100+ riders participate on
a given Wed. Even more enjoy the scene with our add- on stunt shows, pro clinics and
specials. Never rode before? Not a problem we specialize in comprehensive beginner/
intermediate instruction on site as well for…………..free. Starting with fundamentals on
land and then by boat all but guaranteeing a successful first try! This all happens on
the Fox River at The Broken Oar www.brokenoar.com that provides a great backdrop
of music, delicious menu and comfortable surroundings for all with ample parking for
vehicles and boats. We also play host to action sports film releases, pro clinic tours
and host live entertainment throughout the series. You can expect to see some of the
top athletes in the sport visit as we move through the season with big trick and big
crash demos at dusk! This is the regions Midweek summer destination for action! 4pm
Each Wednesday! 614 Rawson Bridge Rd. Port Barrington, IL
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Press Inquiries-Contact:
Tony Duffy 312.829.4110 [email protected]
FOR IMMEDIATE RELEASE:6/3/2010