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SAP Presentation - Saltbox Communications
Retail. Digital. Infinite Opportunity. Lori Mitchell-Keller Global General Manager, Consumer Industries January 2016 Retail. Digital. Infinite Opportunity. Lori Mitchell-Keller Global General Manager, Consumer Industries December 2015 Digital changes everything Customers Competition The way you do business Digital creates new opportunities Time to reimagine your business Reimagine Shopper engagement Reimagine Shopper engagement Retail processes Reimagine $ Shopper engagement Retail processes Business models What’s in the way? Complexity Complexity Money Complexity Money Data Workforce engagement Supplier collaboration Business networks Digital core SAP Cloud for Customer solution SAP HANA Cloud Platform Assets and the Internet of Things Customer experience Omnichannel SAP HANA platform Workforce engagement Supplier collaboration Business networks Digital core SAP Cloud for Customer solution SAP HANA Cloud Platform Assets and the Internet of Things Customer experience Omnichannel SAP HANA platform New Digital Customer Experiences The Marketing View The Customer’s View The Store View 15 Marketing Manager Wearable Device Segment Management Insoles on track Shirts Wearable Device Pipeline clubs balls golf shoes devices fashion women’s Wrist Pants Promotions Manager Segment Analysis Categories Redeemed Offers National – Last 30-days New Offers National Last 30-days Shoes 7M Pants Insoles Wrist 125 M Promotional Data Wearable Device Statistics Current USD, Actual and Target New Devices Registered National – Last 30-days 8.2 M Actual 1.2 K 10.2 M 3x target Growth 13% Progress Current Quarter In Process Offers National last 30-days 4% 1445 Add-Ons Sourcing IoT Devices Actual Actual Projected Offers National Last 30-days 0M 70k User Name Wearable Device Statistics Region Select Device Insoles User Name Type Location View GO Suggest solution User Name Wearable Device Statistics Region Select Device Insoles Type Location View GO Wear indication: Steps recorded: Activity Duration: Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign Last Activity: Suggest solution User Name Wearable Device Statistics Region Select Device Insoles Type Location View GO Wear indication: Steps recorded: Activity Duration: Devices currently streaming Account Last Activity: ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign Golfer, Mia C002354 North Texas Casual Moderate 9/12/12 Mouri, Stan 90000213 North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve 90000183 North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution User Name Wearable Device Statistics Region Device Select Insoles Type Location View GO Wear indication: 78% Steps recorded: 3000 9 8 Activity Duration: 7 6 5 South 4 North texas 3 Last Activity: 2 1 0 1.2hours 8:00 AM 9:00 AM 14.2days Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign Golfer, Mia C002354 North Texas Casual Moderate 9/12/12 Mouri, Stan 90000213 North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve 90000183 North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution User Name Wearable Device Statistics Region Device Select Insoles Type Location View GO Wear indication: 78% Steps recorded: 3050 9 8 Activity Duration: 7 6 5 South 4 North texas 3 Last Activity: 2 1 0 1.2hours 8:00 AM 9:00 AM 10:00 AM 14.2days Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign Golfer, Mia C002354 North Texas Casual Moderate 9/12/12 Mouri, Stan 90000213 North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve 90000183 North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution User Name Wearable Device Statistics Region Device Select Insoles Type Location View GO Wear indication: 79% Steps recorded: 3100 9 8 Activity Duration: 7 6 5 South 4 North texas 3 Last Activity: 2 1 0 1.2hours 8:00 AM 9:00 AM 10:00 AM 11:00 AM 14.2days Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign Golfer, Mia C002354 North Texas Casual Moderate 9/12/12 Mouri, Stan 90000213 North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve 90000183 North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution User Name Wearable Device Statistics Region Device Select Insoles Type Location View GO Wear indication: 79% Steps recorded: 3150 9 8 Activity Duration: 7 6 5 South 4 North texas 3 Last Activity: 2 1 0 1.2hours 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 14.2days Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign Golfer, Mia C002354 North Texas Casual Moderate 9/12/12 Mouri, Stan 90000213 North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve 90000183 North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution User Name Wearable Device Statistics Region Device Select Insoles Type Location View GO Wear indication: 80% Steps recorded: 3200 11 10 9 8 7 6 5 4 3 2 1 0 Activity Duration: South North texas 1.2hours Last Activity: 8:00 AM9:00 AM 10:00 AM 11:00 AM 12:00 1:00 PM PM 14.2days Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign Golfer, Mia C002354 North Texas Casual Replace 9/12/12 Golf Insoles Now Mouri, Stan 90000213 North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve 90000183 North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution User Name GENERAL INFORMATION TARGET GROUP GROUPS CAMPAIGN AUTOMATION SOCIAL CONTACT INTELLIGENCE IMPACT ANALYSIS TEAM Golf Insoles Mia Golfer Active Golf Insoles Smart Devices IoT C002… Texas… 750.. Flower… Coker Dr… Mia.Gol… 9402… GENERAL INFORMATION TARGET GROUP GROUPS CAMPAIGN AUTOMATION SOCIAL CONTACT INTELLIGENCE User Name IMPACT ANALYSIS Profile TEAM Mia, Golfer Customer C002354 Golf Insoles Customer Details Mia Golfer Active C002… Texas… 750.. Flower… Brand Preference: adidas Shoe Size: 7.5 us Width: Medium Color: White/Off White Golf Level: Casual Handicap: Coker Dr… 20 Mia.Gol… Golf Activity: Moderate 9402… Segments Golf Insoles Women 30+ Casual Golf Insoles Smart Devices TARGET CAMPAIGNS Wearable Devices Added Women 30+ Casual Full Profile Added User Name GENERAL INFORMATION Wearable Devices Fall 2015 Wearable Devices Fall 2015 TARGET GROUP GROUPS CAMPAIGN AUTOMATION SOCIAL CONTACT INTELLIGENCE IMPACT ANALYSIS TEAM User Name GENERAL INFORMATION TARGET GROUP GROUPS CAMPAIGN AUTOMATION SOCIAL CONTACT INTELLIGENCE IMPACT ANALYSIS Wearable Devices Insole Offer Email Golf Insoles Golf Insoles Insole Offer Email 1 Send Insole Offer Email 1 Opened Insole Offer Email 2 Send Insole Offer Email 2 TEAM Today The Golf Shop Your Golf Shoes Need Replacing ItMy looks as ifhalf your insoles need replacing, better and me out on the because the Smart Wearday! and Swing Sensor in course…what a perfect your soles indicates extreme wear… Special Offer on New Shoes and Insoles A Perfect Day on the Links User Name Hide From: The Golf Shop To: Mia Golfer Your Golf Shoes Need Replacing September 16, 2015 12:00 pm Today Mia Posted a Photo golfing today at Country Club My better half and me out on the course…what a perfect day! Mia -- Your Smart Insoles are telling us Your Shoes are wearing out Right Now The Golf Shop is offering you, Mia, 20% off new shoes and smart insoles when you pick up your new shoes and insoles at the store. Buy anywhere, pick up in store and save. What could be better? PROMO CODE INSOLES Shop Mia’s favorite Brands Home/Shoes/Womens/adidas REFINEMENTS Mia – We’ve selected products for you from your favorite brand MIA’S PROFILE Get the best discount here Brand Preference: adidas Shoe Size: 7.5 us Width: Medium Schedule an in store appointment Continue Shopping Below Color: White/Off White Golf Level: Casual 3 products found Handicap: 20 Golf Activity: Moderate SHOP BY BRAND Adidas (20) Callaway © 2014 (4) SAP SE or an SAP affiliate company. All rights reserved. Sort by: Relevance adidas adipower TR Women's Golf Shoe - White/Silver Item # 25437 adidas adicross IV Women's Golf Shoe - White/Flash Pink Item # 83453 $89.99 ADD TO CART $79.99 ADD TO CART30 Internal Home/Shoes/Womens/adidas REFINEMENTS 3 products found SHOP BY BRAND Adidas (20) Callaway (4) Ecco (20) FootJoy (29) Sort by: Relevance adidas Item # 25437 adicross IV Women's Golf Shoe - White/Flash Pink Item # 83453 Puma (6) adidas Sandbaggers (1) I help you? Jane: How may Response Light Women's Golf Shoe - White/Silver Item # 93857 Skechers (3) more brands… SHOP BY SIZE © 2014 SAP SE or an SAP affiliate company. All rights reserved. ADD TO CART adidas Nike (23) Jane: Hello. $89.99 adipower TR Women's Golf Shoe - White/Silver $79.99 ADD TO CART $69.99 ADD TO CART adidas adizero Tour II Women's Golf Shoe Item # 13756 $129.99 Internal 31 Home/Shoes/Womens/adidas REFINEMENTS 3 products found SHOP BY BRAND I am looking for new adidas golf AdidasMia: (20) shoes. I received a message that mine are wearing out? Callaway (4) Jane: yes, I see your Smart insoles Ecco (20) reported excess wear. FootJoy (29) Mia: I’d like to buy some new shoes and re-order new insoles. And I’d like to take Nike (23) advantage of the in-store price. Puma (6) Jane: I can help you with that. Let me Sandbaggers show you(1) a shoe that seems perfect for your profile Skechers (3) Sort by: Relevance adidas SHOP BY SIZE © 2014 SAP SE or an SAP affiliate company. All rights reserved. $89.99 adipower TR Women's Golf Shoe - White/Silver Item # 25437 ADD TO CART adidas adicross IV Women's Golf Shoe - White/Flash Pink Item # 83453 $79.99 ADD TO CART adidas Response Light Women's Golf Shoe - White/Silver Item # 93857 Mia: Sure…Show it to me. more brands… $69.99 ADD TO CART adidas adizero Tour II Women's Golf Shoe Item # 13756 $129.99 Internal 32 Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver $89.99 Product Code 25437 User rating Performance Comfort Lifespan QUANTITY Overview: adidas adipower TR Women's Golf Shoe • Synthetic upper with water resistant protection or powerful performance • Cloudfoam insole provides ultra-light cushioning and comfort • 6-spike thintech® outsole with adiwear for long-lasting abrasion resistance and traction • New tour performance last specifically-designed to be wider in the forefoot for improved fit, feel and comfort © 2014 SAP SE or an SAP• affiliate company. All rights reserved. more… 1 Read the reviews Write a review 25 in stock White/Silver Size # ADD TO CART Internal 33 $89.99 Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver $89.99 Product Code 25437 User rating Performance Comfort Lifespan Jane: Since you have Smart Insoles, I’ve checked with the supplier network, new Smart Insoles are available next Wednesday. Do you want to order them and set an appointment? Overview: Mia: Yes That would be great. adidas adipower TR Women's Golf Shoe • Synthetic upper with water resistant protection or Jane: Here’s an appointment window, powerful performance so you can set it at•a convenient time cloudfoam insole provides ultra-light cushioning and for you. comfort • 6-spike thintech® outsole with adiwear for long-lasting abrasion resistance and traction End chat • New tour performance last specifically-designed to be wider in the forefoot for improved fit, feel and comfort © 2014 SAP SE or an SAP• affiliate company. All rights reserved. more… QUANTITY 1 Read the reviews Write a review 25 in stock White/Silver Size # ADD TO CART Internal 34 Schedule an Your Golfappointment Shop Store instore 14235 W. Main St. Flower Mound, Tx 75028 (940)312-2855 Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver User rating Performance Comfort Lifespan Mia: Yes That would be great. adidas adipower TR Women's Golf Shoe • Synthetic upper with water resistant protection or Jane: Here’s an appointment window, powerful performance so you can set it at•a convenient time cloudfoam insole provides ultra-light cushioning and for you. comfort • 6-spike thintech® outsole with adiwear for long-lasting Mia: Thanks, Good-bye. abrasion resistance and traction End chat • New tour performance last specifically-designed to be wider in the forefoot for improved fit, feel and comfort © 2014 SAP SE or an SAP• affiliate company. All rights reserved. more… QUANTITY $89.99 Hours: Mon-Sat: 6:00am 10:00pm Sun: 8:00am - 8:00pm Read the Product Code 25437 Jane: Since you have Smart Insoles, I’ve checked with the supplier network, new Smart Insoles are available next Wednesday. Do you want to order them and set an appointment? Overview: $89.99 1 reviews Write a review 25 in stock White/Silver Size # ADD TO CART Date: Time: Schedule It Schedule it! Internal 35 $89.99 Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver $89.99 Product Code 25437 User rating Performance Comfort Lifespan Appointment Scheduled X 14235 W. Main St. Flower Mound, Tx 75028 (940)312-2855 September 21, 2015 Overview: 10:30 am adidas adipower TR Women's Golf Shoe • Synthetic upper with water protection orthe We resistant will text you the day of powerful performance appointment to remind you • cloudfoam insole provides ultra-light cushioning and comfort • 6-spike thintech® outsole with adiwear for long-lasting abrasion resistance and traction • New tour performance last specifically-designed to be wider in the forefoot for improved fit, feel and comfort © 2014 SAP SE or an SAP• affiliate company. All rights reserved. more… QUANTITY 1 Read the reviews Write a review 25 in stock White/Silver Size # ADD TO CART Internal 36 $89.99 Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver $89.99 Product Code 25437 User rating Performance Comfort Lifespan QUANTITY Overview: adidas adipower TR Women's Golf Shoe • Synthetic upper with water resistant protection or powerful performance • cloudfoam insole provides ultra-light cushioning and comfort • 6-spike thintech® outsole with adiwear for long-lasting abrasion resistance and traction • New tour performance last specifically-designed to be wider in the forefoot for improved fit, feel and comfort © 2014 SAP SE or an SAP• affiliate company. All rights reserved. more… 1 Read the reviews Write a review 25 in stock White/Silver Size # ADD TO CART Internal 37 Order before 6PM and get NEXT DAY DELIVERY YOUR CART CHECKOUT ITEM adidas adipower TR Women's Golf Shoe - White/Silver Product Code 25437 Smart Stuff Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5. $29.99 Product Code 52341 Promo Code Enter promo code INSOLES QUANTITY $89.99 1 $89.99 $29.99 1 $29.99 TOTAL ORDER TOTALS Special Offer Select the In store pickup option and receive 20% off today ITEM PRICE subtotal SELECT AND RE-CALCULATE $119.98 Promotional discount subtotal $119.98 Recommended Accessories ORDER TOTALS © 2014 SAP SE or an SAP affiliate company. All rights reserved. * No taxes are included in the total $119.98 CHECKOUT Internal 38 Order before 6PM and get NEXT DAY DELIVERY YOUR CART CHECKOUT ITEM adidas adipower TR Women's Golf Shoe - White/Silver Product Code 25437 ITEM PRICE QUANTITY $89.99 1 $89.99 $29.99 1 $29.99 TOTAL Mia – Congratulations! Smart Stuff Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5. $29.99 Product Code 52341 You’ve chosen the in store option You’re getting 20% off your Special Offer entire store order today ORDER TOTALS Promo Code Enter promo code INSOLES Select the In store pickup option and receive 20% off today SELECT AND RE-CALCULATE subtotal $119.98 Promotional discount $23.99 subtotal $95.99 ORDER TOTALS $95.99 Recommended Accessories © 2014 SAP SE or an SAP affiliate company. All rights reserved. * No taxes are included in the total CHECKOUT Internal 39 User Password Log On Change Password HOME LOGOUT Employee Name Jan Smith 53485 Role: sales Assistant Today’s Schedule 9:00 am NEW CUSTOMER EXISTING CUSTOMER SEARCH CUSTOMER APPOINTMENTS SHOP TASKS 9:30 am 10:00 am 10:30 am Mia Golfer Order Pickup Insole Registration 11:00 am Charles Henry Club sizing 11:30 am Jen Sweeney Swing Lessons 12:00 pm Robert Stevens Order Pickup Insole Registration HOME LOGOUT Employee Name Jan Smith 53485 Role: sales Assistant MIA GOLFER CHARLES HENRY JEN SWEENEY Update Profile 30+ days History 1 to Pickup Orders Mia Golfer Customer: C0024235 Address: 1101 Coker Drive Flower Mound, tx, 75028 Email: [email protected] Account ID Region Status Insole Wear Registration Date Order # Golfer, Mia C0023 54 North Texas PAID Replace 9/12/12 28374659487 HOME LOGOUT Employee Name Jan Smith 53485 Role: sales Assistant Order Number: 28374659487 Mia Golfer Customer: C0024235 Address: 1101 Coker Drive Flower Mound, tx, 75028 Email: [email protected] Profile 30+ days History 1 to Pickup Orders Product: adidas adipower TR Women's Golf Shoe Size: 7.5 us Width: Medium Color: White/Off White Quantity: 1 MIA GOLFER Customer OK CHARLES HENRY JEN SWEENEY Update Smart Stuff Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5 Quantity: 1 Scan and Activate insoles Customer OK HOME LOGOUT Employee Name Jan Smith 53485 Role: sales Assistant Order Number: 28374659487 Mia Golfer Customer: C0024235 Address: 1101 Coker Drive Flower Mound, tx, 75028 Email: [email protected] Profile 30+ days History 1 to Pickup Orders Product: adidas adipower TR Women's Golf Shoe Size: 7.5 us Width: Medium Color: White/Off White Quantity: 1 MIA GOLFER Customer OK CHARLES HENRY JEN SWEENEY Update Smart Stuff Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5 Quantity: 1 Scan and Activate insoles Customer OK HOME LOGOUT Employee Name Jan Smith 53485 Role: sales Assistant Order Number: 28374659487 Mia Golfer Customer: C0024235 Address: 1101 Coker Drive Flower Mound, tx, 75028 Email: [email protected] Registration Complete Congratulations Product: adidas adipower TR Women's Golf Shoe Size: 7.5 us MIA GOLFER Your new Insoles have been registered with Width: Medium our system, so we’ll be able to notify you Color: White/Off White when your shoes need replacing again.Quantity: 1 Customer OK CHARLES HENRY JEN SWEENEY Smart Stuff Registration Confirmation: Scan and Activate insoles Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5 Quantity: 1 Customer OK New Digital Customer Experiences The Customer’s View The Marketing View The Store View Customer receives smart cross-over offers Determine product recommendations Fulfill the order and manage logistics Source additional items Send items for pickup/delivery Customer orders Golf shoe sensor calls for replacement System determines optimum replacement point Customer pays Send promotion Register new equipment Customer receives smart cross-over offers Determine product recommendations Fulfill the order and manage logistics Source additional items Send items for pickup/delivery Customer orders Golf shoe sensor calls for replacement System determines optimum replacement point Customer pays Send promotion Register new equipment Seize the digital advantage now $ Shopper engagement Retail processes Business models Retail. Digital. Infinite opportunity.
