Untitled - luxury media sales

Rénovation-Bricolage is the must-have tool for
carrying out big renovation and DIY projects.
Whether you want to undertake major renovations,
woodworking projects, maintenance work or home
repairs, each month, Rénovation-Bricolage offers
varied content: buying advice, expert tips, project
examples with step-by-step photos, and more.
Find the brand in newsstands or on the Web
at Magazinerenovationbricolage.com.
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Magazine:
28,597 subscriber copies
3,834 newsstand copies
32,431 total copies
Readers per copy: 10.27
Magazine cover price: $4.99
Frequency: 9 issues per year
Unique monthly readership: 333,000
28,597
Facebook:
2,298 fans
subscriber copies
Website:
354,819
Average unique visitors per month: 19,521
Average page views per month: 131,501
cumulative monthly reach
Cumulative reach of Rénovation-Bricolage
brand per month: 354 819
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10.27
RPD
Source: ABC June 2012*PMB Fall 2012, Google Analytics 2012 average figure
Vol. 37 No. 6 (February)
•Vol.
38 No. 2 (August-September)
• Renovation: Masters bedroom: stone wall,
moulding, closet expansion
• Tools: Chisels
• Woodworking: 3 projects for all levels
• Renovation: Garage (door and layout tips)
• Tools: Tool test: Screwdriver bits
• Woodworking: 3 projects for all levels
Vol. 38 No. 3 (October)
Vol. 37 No. 7 (March)
• Renovation: Installing a solarium
• Tools: Comparison test: Accessories for oscillating tools
• Woodworking: 3 projects for all levels
• Renovation: Doors and windows
• Tools: Overview of laser levels
• Woodworking: 3 projects for all levels
Vol. 38 No. 4 (November)
Vol. 37 No. 8 (April)
• Renovation: Making inexpensive changes to your
kitchen
• Tools: Comparison test: Brushless impact drivers
• Woodworking: 3 projects for all levels
Vol. 37 No. 9 (May)
• Renovation: Exterior landscaping and guide to a
perfect lawn
• Tools: How to choose an air
compressor Overview of the radial saw
• Woodworking: 3 projects for all levels
Vol. 38 No. 1 (June-July)
• Renovation: Decks and fences
• Tools: Dye and paint
sprayers/Comparison test: Pressure
washers
• Woodworking: 3 projects for all levels
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• Renovation: Bathroom
• Tools: Buying a generator
• Woodworking: 3 projects for all levels
Vol. 38 No. 5 (December-January 2014)
• Renovation: Rénovez votre pièce préférée Contest
• Tools: Holiday gift ideas
• Woodworking: 3 projects for all levels
Web
Integrated in the CASA web portal, the
Rénovation-Bricolage website provides Internet
users with inspiring and informative articles on
home maintenance and renovation projects,
as well as woodworking techniques. Project
steps and techniques are well illustrated with
photographs and videos. There is also a virtual
store where Internet users can obtain speciality
magazines as well as plans for wood furniture.
19,521
Average unique visitors per month
131,501
Average page views per month
2,298
Facebook fans
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Source: ABC June 2012 *PMB Fall 2012, Google Analytics 2012 average figure
POPULATION
RÉNOVATION-BRIC OLAG E
(000)
compositon %
(000)
reach %
composition %
Index
5,992
100%
303
5.1%
100%
100
Male
2,928
48.9%
161
5.5%
53.1%
109
Female
3,063
51.1%
142
4.6%
46.9%
92
12-17
2,928
48.9%
161
5.5%
53.1%
109
TOTAL
SEX
AGE
18-24
3,063
51.1%
142
4.6%
46.9%
92
25-34
915
15.3%
60
6.6%
20.5%
134
35-44
847
14.1%
60
7.1%
20.5%
145
45-54
1,125
18.8%
48
4.3%
16.4%
87
55-64
990
16.5%
13
1.3%
4.4%
27
1,048
17.5%
3
0.3%
1%
6
65+
Average Age
45
50
EDUCATION
No Degree or Diploma
1,551
25.9%
41
2.6%
13.5%
52
High School Diploma
1,372
22.9%
65
4.7%
21.5%
94
629
10.5%
50
7.9%
16.5%
157
2,439
40.7%
146
6.0%
48.2%
118
Less than $20,000
660
11.0%
13
2%
4.3%
39
Collegial/CEGEP Diploma
University Degree +
FAMILY INCOME
$20,000 to $35,000
838
14.0%
48
5.7%
15.8%
113
$35,000 to $50,000
899
15.0%
47
5.2%
15.5%
103
$50,000 to $75,000
1,265
21.1%
72
5.7%
23.8%
113
4.8%
13.9%
95
$75,000 to $100,000
874
14.6%
42
More than $100,000
1,449
24.2%
80
Average Family Income
$71,459
$74,834
EMPLOYMENT
Full-time
2,819
47.1%
185
6.6%
61.1%
130
Part-time
552
9.2%
13
2.4%
4.3%
47
2,621
43.7%
104
4%
34.3%
78
Owners
4,297
71.7%
237
5.5%
78.2%
109
Renters
1,694
28.3%
66
3.9%
21.8%
77
Married/Living together
3,403
56.8%
220
6.5%
72.6%
128
Single/Separated/Divorced
2,583
43.1%
82
3.2%
27.1%
63
2,107
35.2%
99
4.7%
32.7%
93
Unemployed
HOUSING
CONJUGAL STATUS
Source: PMB Fall 2012 (2 years), French Canada 12+
Note: *Reach between 20,000 and 40,000: relatively unstable data
**Reach under 20,000: highly unstable data
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FAMILY
Children under 18
333,000 readers…
• 34% consider themselves good at fixing mechanical things
• 53% bought items & tools for home improvement in the past
2 years
Each year:
• 58% are buying paint or stain
• 44% are buying new furniture
• 61% are buying home accessories
... Managers, owners and
professionals (index: 146)
... passionate by their vehicle(s)
• Get quite attached to their car (index: 103)
• Try to do as much car maitenance work by
themselves as possible (index: 12)
• Think that the choice of car tells a great deal about a
person (index: 123)
Cars or trucks
• More than half own a new car or truck (index: 144)
• 20% spent more than $30,000 on their car or
truck (index: 118)
• $30,466 average spent on their car or truck
• 60% are influenced by their own opinion to chose a
car or truck (index: 135)
• 60% are the main drivers of the household
(index: 111)
Motorcycles
• 11% have their motorcycle license (index: 168)
Insurance
• 81% are covered by an auto insurance (index: 109)
... Trying to keep their body active
• Enjoy keeping fit (index: 127)
• $33,468,000 spent for sport equipment each year
• $21,122,000 spent for sport clothing each year
... Appreciating good things in life
• 91% are going to the restaurant at least once a month
• 44% went to a high-quality restaurant in the past year
• 243,000 visits to a high-quality restaurant each month
• 745,000 glasses of wine drank each week
... Shopping for food
• 799,000 visits per week in grocery stores
• $44,042,000 average spent on food each week
... c o n s t a n t l y improving their home
• 72% consider themselves the main influence on
renovation, furniture, appliances, etc.
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Source: PMB, Total Canada, fall 2012
MAG AZ INE
FREQUENCY
3x
(-3%)
1
6x
(-6%)
9x
(-9%)
Nat.
Local
Nat.
Local
Nat.
Local
Nat.
Local
5,160
4,130
5,000
4,000
4,845
3,880
4,690
3,750
10,300
8,250
9,990
7,995
9,690
7,750
9,375
7,505
1 PAGE
DOUBLE PAGE
WEB
BANNERS
$24 CPM
BIG BOX
$27 CPM
INTERSTICIEL AD
$37.50 CPM
TAKEOVER
$24 CPM + 27 $ CPM + 20 $ CPM
(Including the 3 adverstising spaces
Big box+headbanner+take over)
CATFISH
$37.50 CPM
VOKEN
$37.50 CPM
PRE-ROLLS (15 SEC)
$17 CPM
ADVERTORIAL
$17 CPM + $800 net production (text
and pictures provided by client)
$200 CPM
E-BLAST/E-FLYER
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ISSUE
EDITION
RESERVATION
MATERIAL
Vol. 37 No. 6
February 2013
Friday, Nov. 30
Friday, Dec. 7
Friday, Jan. 4, 2013
Vol. 37 No. 7
March 2013
Friday, Jan. 4
Friday, Jan. 11
Thursday, Feb. 7, 2013
April 2013
Friday, Feb. 8
Friday, Feb. 15
Thursday, Mar. 14, 2013
May 2013
Friday, Mar. 15
Friday, Mar. 22
Thursday, Apr. 18, 2013
June/July 2013
Friday, Apr. 19
Friday, Apr. 26
Thursday, May 23, 2013
August/September 2013
Friday, June 7
Friday, June 14
Thursday, July 11, 2013
October 2013
Friday, Aug. 2
Friday, Aug. 9
Thursday, Sept. 5, 2013
November 2013
Friday, Sept. 6
Friday, Sept. 13
Thursday, Oct. 10, 2013
December 2013
Friday, Oct. 18
Friday, Oct. 25
Thursday, Nov. 21, 2013
Vol. 37 No.
8
Vol. 37 No.
9
Vol. 38 No.
1
Vol. 38 No.
2
Vol. 38 No.
3
Vol. 38 No.
4
Vol. 38 No.
5
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NEWSSTANDS
Publishing dates and deadlines are subject to change. Please
contact your representative to make sure you have the most recent schedule.
You can also view the most up-to-date version of this schedule at tvapublications.com/advertising.
BINDING : P e r f e c t
PRINTING PROC E SS: High speed Web offset
PRODU C TION: • Digital • Four-colour process
SATURATION (TOTAL INK ): 285%
RESOLUTION: 300 DPI (dots per inch)
ADVERTISING MATERIAL
Advertisements must be submitted on a Macintosh-compatible
disc (i.e. CD or DVD), or uploaded to our FTP server using a
Web browser (i.e. Safari, Firefox, Netscape, g oogle c hrome
or e xplorer).
Address: http://ftppub.tvapublications.com
u sername: ftppub
password: ftppub
For more information, please see the TVApub_TransfertFTp.
pdf document provided to you by our Advertising Coordinator
c hristine Jutras. She can be reached at 514-848-7164
ext. 2040 or at [email protected]
Promotional material that is uploaded to the FTP server must
be compressed using Stuff It (.sitx, .sea, .zip) or
Zip It (.zip): www.stuffit.com, www.maczipit.com.
As soon as the electronic document is uploaded to our
FTP server, you must email a low-resolution PDF version
of the ad to the magazine’s Advertising Coordinator.
Advertisers must send all relevant materials directly
and at their own expense to:
Magazine Rénovation-Bricolage
Advertising c oordination Department
TVA PU BLIC ATIONS INC.
1010, rue de Sérigny, 4e étage
Longueuil, Québec J4k 5g 7
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APPROVE D ALTE RABLE DOC U ME NTS
QU ARK X P RE SS 7 or an earlier version: Fonts, illustrations
and images must be submitted.
ILLU STRATOR, INDE SIG N (NO VECTOR IMAGES): Must be
saved as an EPS, CMYK, 300 DPI image. All images and fonts
that are not embedded in the file must be submitted separately.
PHOTOSHOP LAYE RS (PSD OR TIFF): Must be the right size in
terms of margins, at high resolution (300 DPI), including all layers
and submitted fonts.
APPROVE D NON-ALTE RABLE DOC U ME NTS
PDF: Must be created using Acrobat Distiller; in the right size,
in CMYK, at high resolution (300 DPI maximum), must not contain
transparency. All fonts must be embedded.
ILLU STRATOR OU TLINE : Must be saved in EPS, with
submitted or embedded CMYK, 300 DPI images.
PHOTOSHOP EPS: 300 DPI, Preview: Macintosh (8
bits/pixel), Coding: maximum-quality JPEG.
TIFF: 300 DPI, merged layers.
JP E G : 300 DPI, CMYK, compressed at 12, maximum quality,
stan- dard (baseline).
G U IDE LINE S
• The disk (CD or DVD) must only contain elements that are
relevant to the ad.
• The size of the ad must comply with TVA Publications Inc.’s technical specifications.
• Vector logos and illustrations must be saved in EPS format.
• Images must be saved in CMYK mode, at 300 DPI resolution,
in the following format: PHOTOSHOP 6 or higher, Format:
Photoshop EPS—Preview: Macintosh (8 bits/pixel)—Coding:
JPEG (maximum quality).
• If certain pictures need to be converted to CMYK mode,
they will be cast off according to the printer’s rates.
• All fonts used in the ad must be provided, without exception.
• Ads saved on CD or DVD must be submitted with a Postscript
colour proof, based on the ad on the disk, and a colour
proof (IRIS, Matchprint or progressive proof).
C HARAC TE RS
Characters used in texts must be at least 8 points. When in
white, characters smaller than 12 points do not reproduce
well on black. TVA Publications Inc. is not responsible for
the reproduction of characters that are smaller than the
above-mentioned sizes or in a narrow serif typeface.
RE JE C TE D DOC U ME NTS
QU ARK X P RE SS PASSPORT (unless documents are
saved as single-language files)
E X C E L, POWE RPOINT, C ORE LDRAW, PAINT, WORD
and PUBLISHE R are not used.
.E X E , .RAR: are not compression formats that we use.
g IF: poor resolution
PDFS NOT C RE ATE D U SING AC ROBAT DISTILLE R 7.0:
We do not accept PDFs created using QuarkXPress,
Illustrator or Photoshop.
NOTE
We reserve the right to not use an ad that has been sent to
our Advertising Coordination Department, and that has not
been drafted in compliance with the specifications stated
above. Additional costs incurred by delays or a failure to meet the
technical specifications will be borne by the advertiser.
TVA Publications Inc. is not responsible for material that the client
has not requested to be returned to them after 60 days.
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