FLAVOR STYLE INSIGHT - Nevada Public Radio
Transcription
FLAVOR STYLE INSIGHT - Nevada Public Radio
FLAVOR STYLE INSIGHT PASSION N E VA D A P U B L I C R A D I O MISSION STATEMENT Desert Companion is the premier city magazine that celebrates the pursuits, passions and aspirations of Southern Nevadans. With award-winning lifestyle journalism and design, Desert Companion does more than inform and entertain. We spark dialogue, engage people and define the spirit of the Las Vegas Valley. 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All clients will be asked to complete and sign a Nevada Public Radio Credit Application to apply for payment terms. 21,000 copies are mailed directly to Nevada Public Radio members and magazine subscribers, Las Vegas Metro, Henderson, Urban, Latin & St. George Chambers of Commerce members 10,500 copies distributed via an exclusive distribution partnership at 13 area Coffee Bean & Tea Leaf locations and 7 Jamba Juice locations, supported by a robust on-air campaign. 10,070 copies are distributed to 1,711 area hospitals, medical facilities & offices. 7,830 copies are distributed for pickup at Henderson/Boulder City/Clark County Libraries, UNLV/CSN campuses, high-rise condominium concierge desks, car dealerships & select miscellaneous locations. 600 copies are distributed in the lobby of Nevada Public Radio and advertiser locations. Bonus 6,000+ online readers www.desertcompanion.com N E VA D A P U B L I C R A D I O DESERT COMPANION READERS 81 AGE to 25 65 OUR READERSHIP * % • Aggregate buying power of our readership is over 8.4 billion • 81% of readers are prime purchasing age of 25-65 MEN 35 PRIME PURCHASING AGE 52% 26.6% ARE TRAINED PROFESSIONALS 34.3% WOMEN 65 % Of readers frequently purchase products and services from ads seen in Desert Companion 55.9 ARE IN MANAGEMENT % 63.7% OWN AT LEAST ONE PET 27.5% 60 HAVE TAKEN AT LEAST 6 TRIPS IN THE PAST YEAR 59.5 79.2 % OWN A PASSPORT Average household income of Desert Companion reader: $97,653 VS. Average household income of Clark County Resident: $64,613 • 65% of our readers keep each issue for 1-2 months or more AGE GROUP 79.5 PERCENT OWN THEIR HOME % • 86.8% of our readers would recommend or pass along Desert Companion to others DESERT COMPANION DEMOGRAPHICS % HAVE A MINIMUM OF A BACHELORS DEGREE ARE MARRIED % HAVE AT LEAST ONE CHILD IN THE HOME 34 Our Readers’ LV Market 18-24 02% 12% 25-34 09% 20% 35-44 19% 19% 45-54 24% 18% 55-64 25% 15% 65-74 15% 10% 75+ 06% 05% ANNUAL HOUSEHOLD INCOME % POSITIVE VARIANCE PURCHASE PATTERNS* Our readers spend, on average, more than the typical American consumer in every category: Our Readers’ LV Market Over $150,000 21% 10% $100,000-$149,999 26% 15% $75,000-$99,999 20% 14% $50,000-$74,999 17% 20% $25,000-$49,999 13% 24% Under $24,999 03% 17% $100,000: 47% Desert Companion Readers have a household income of $100,000 or more EDUCATION • $2.7 Billion annually on Housing Our Readers’ LV Market • $1.4 Billion annually on Transportation Completed Post Graduate 24% 08% • $1 Billion annually on Food Graduated College 35% 16% • $485 Million annually on Entertainment Some College 31% 33% • $447 Million annually on Healthcare Graduated High School 10% 28% • $316 Million annually on Philanthropy & Cash Contributions Some High School or Less 00% 17% TOP 5 OCCUPATIONAL ROLES • $302 Million annually on Apparel Trained Professional 26.6% • $199 Million annually on Education Upper Management 16.2% • $102 Million annually on Personal Care Products/Services Middle Management 15.3% • $76 Million annually on Alcoholic Beverages Support/ Administrative Staff 14.5% Self-Employed 10.5% • $59 Million annually on Life & Personal Insurance Source: June 2015 CVC Audit *Data analysis provided by Applied Analysis 2010 N E VA D A P U B L I C R A D I O DESERT COMPANION DEPARTMENTS RECURRING DEPARTMENTS (in almost every issue) Place holders I t’s easy to get lost in Las Vegas — well, not get lost, exactly, but lose touch with a sense of place. If the Strip riotously channels everywhere but here, the cityscape that flanks our neon lagoon insists on placelessness: It can often present itself as, at best, a suspiciously Southwestish melange of strip malls, tract homes, weedy lots with political billboards. Landmarks, icons? We’ve got a few. But considered through the smeared lens of edifying hangover, they can often seem like last night’s bad tattoos. (Ahem, let’s hope there’s a removal service that can professionally and discreetly scrub off that unfortunate Slotzilla on our ankle.) Maybe the reason so many would-be Southern Nevadans who end up doing the pass-through shuffle feel a lack of connection isn’t because of all that bad, sad stuff on whatever Nevada report just came out; maybe it reflects a hunger for iconography, a desire for visual anchors in the desert sea that signal home. If I’m describing you — if you keep a suitcase close, certain boxes unpacked — I prescribe a therapeutic regimen of photography. Download an app with all those filters that add cinematic streaks and glares, or splurge on a high-end point-and-shoot that instantly uploads to the social media Skynet. See Nevada solely through a lens for a while. Why: Not so much an art form or pastime anymore so much as, I dunno, this strange and permanent collective cybernetic appendage we’ve all grown, photography nurtures an eye Next MONth for the markers of place. That was the private buzz I got from being a judge in our Get your fork out: second annual “Focus on Nevada” photo It’s our contest: a crowdsourced affirmation of fifth annual all the different and distinct wheres that DEALicious Meals! tell us where we live: the topos of the ralph lamb pulls no punches page 28 bad congressman. tusk tusk! 4 color process politics your Arts+EntErtAinmEnt cAlEndAr for AuGust Whether you’re a graveyard worker or a weekend warrior, these late-night dining spots are an upgrade from your nearest drive-thru By DeBBie Lee 1 a Utah congressman’s changes to the Tule Springs fossil-park bill might've unleashed a mammoth problem B y H e i d i K ys e r The will to do wonders® SUPPORTING B y the time Congressman Rob Bishop’s amendments to the Tule Springs Bill came to light, around noon on Feb. 26, the D.C. rumor mill had given a few days’ heads-up The will to do wonders® to Congressmen Steven Horsford and Mark Amodei, Las Vegas Mayor Carolyn 4 color process Goodman, North Las Vegas Mayor John Caesars Foundation’s primary emphasis is supporting nonprofit advocacy Lee and the bill’s many other proponents. They knew it wouldn’t be good news; and service-delivery organizations dedicated to helping older individuals they just didn’t know the extent to which Bishop, at the Feb. 27 meeting of the live independently, maintain optimal health and proper nutrition, avoid House Natural Resources Committee, would undermine their effort to create social isolation, and enjoy mental and physical vitality through every stage a national monument on 22,650 acres of fossil-rich land northwest of Las Vegas. of the aging process. We are proud to support dozens of organizations But the most important person listen® ing and planning how to react was Sen. that share our passion for helping older individuals. Harry Reid — and not just because he The will to do wonders® sponsored a twin bill in the Senate. Visit caesarsfoundation.com for more information. Reid’s swiftly released statement revealed that there was much more to the proposed amendments than an apparent party-line effort to keep the land out of National Park Service hands. They also contained a small but potentially lethal arrow aimed at the heart of the Southern Nevada Public Lands Management Act, one of Reid’s ® crowning achievements. The will to do wonders® As of this writing, the Las Vegas OLDER INDIVIDUALS ® A nd speaking of eye candy: On May 2, Desert Companion won a much-coveted Maggie Award for Best Cover at the annual Western Publishing Association banquet in Los Angeles. Considered “the Oscars of publishing,” the Maggie awards celebrate excellence in editorial, design and advertising. The award was for the cover of our April 2013 spring fashion cover — photo by Robert John Kley, design by Art Director Chris Smith. *Fistbump.* Bad to the bones ® Andrew Kiraly editor Follow desert comPanion www.facebook.com/DesertCompanion www.twitter.com/DesertCompanion facebook.com/CaesarsFoundation JUNE 2014 001_ED_NOTE.indd 2 5/23/14 2:12 PM Editor’s Note Desert Companion Editor Andrew Kiraly shares his unique view on arts, culture and more in the Las Vegas Valley. T here’s a popular theory that eating after a certain time of the day is bad for you. Perhaps it’s true — which is exactly why you should make each late-night meal worth the damage. Just say no to the cheap chicken fingers and frozen French fries served at your nearest 24-hour video poker bar. Whether you want a midnight snack or a full-blown feast, the city has plenty of options for finding legit, flavorful food at any hour. Here are a few places to get your fix in the wee hours of the night. The first and most obvious option is to visit the Strip. While I don’t normally endorse chains, a personal guilty pleasure is Grand Lux Café (Venetian, 702-4143888, grandluxcafe.com, 24 hours). The menu is as encyclopedic as the one found at its sister restaurant, the Cheesecake Factory, but one particular standout is the pasta carbonara. Studded with nuggets of smoked bacon, its breakfast-like quality makes it the perfect pick at 4 a.m. For polenta past midnight (until 1 a.m.), try Wolfgang Puck Bar and Grill (MGM Grand, 702-891-3000, wolfgangpuck.com, 11:30-6a) for a version made with spicy fra diavolo shrimp. A solid late-night menu includes proper entrées like flat iron steak and grilled salmon, but anyone with munchies will probably prefer the wild boar poutine or one of the celebrity chef’s signature wood oven pizzas. The Henry (Cosmopolitan, 702698-7000, cosmopolitanlasvegas.com, 24 hours) also has a limited after-hours menu from 10p-6a. Sure, it’s a bit pricey, but glimpses of the gorgeous patrons leaving Marquee come at no additional charge. For food that doesn’t require a trek through a casino, sink into a booth at The Peppermill (2985 Las Vegas Blvd. S., 702-735-4177, peppermilllasvegas. com, 24 hours). The freestanding coffee shop has been serving classic diner fare for more than 40 years — you’d be hard- 13 Jo ruSS sin CiTy gaLLery You don’t have to be Holly from Miami FLA 17 to get all het up by the premise of Jo Russ’s exhibit Walk on the Wild david g. SchWarTz CLark CounTy Library So you bop into Quickee Mart for a Diet Coke, cat food and the Sunday Times; 45 minutes later you’re still there, vainly cajoling a few bucks from a video-poker machine. Ever wonder how those damn things got entrenched in our stores, bars and restaurants? Schwartz, director of UNLV’s Center for Gaming Research, tells you in this discussion, Side: Her exotic, edgy, sexy collages meet the “themes of fantasy, seduction, illusion and transformation” found in Lou Reed’s landmark 1972 album Transformer. And the Take 5 writer goes, “Doo do doo do doo do do doo ...” Through Aug. 24, Sin City Gallery, sincitygallery.com 2 The hold STeady The JoinT Erudite and narrative, “lyrically dense” according to the music critics at Wikipedia, and often dealing with knotty topics — religion, addiction — the songs of The Hold Steady are aural stories, with a rock soundtrack. $20-$25, hardrockhotel.com "Welcome to the Neighborhood." Free, 702-507-3458 Seven hoMeleSS MaMMoThS Wander neW england 23 Magical danceS of Peru arT square TheaTer WesT Las Vegas Library If we learned anything from the World Cup it’s that this globe of ours is large and varied — full of toothy Uruguayans, flopping Dutch, laser-guided Germans and Leo Messi. But of Peruvians, we learned nothing; team didn’t qualify. Now you can fill that gap in your worldliness with this performance of Peruvian Madeline George’s comedy — “about jealousy … and death and rebirth and … transformations” — is set amid the closing of a “weird, inappropriate natural history museum” in a college town. Relationships! Laughter! Fossilized bones! Sounds like much ado about something. $25, cockroachtheatre.com folkloric dance, presented by Fundacion Cultural Peruana. $15, 702-683-9520 @CaesarsFdn M ay 2 0 1 4 I l lu s t r at I o n c h r i s m o r r i s DesertCompanion.Com take 14 Where the night oWls nosh 14 Strip, revived and re-envisioned; cityscapes and landscapes through different lenses both literal and figurative; people and animals being their true and best selves in their native habitat. (Totally forgot how cool crows look.) I’ve heard a pro shooter here and there grumble how, woe is me, everyone’s a photographer these days, how Instagram has emboldened the hordes and flooded the optical marketplace — online life itself is a photo contest, really — but I’m glad of it: It fueled our contest to the tune of more than 1,400 entries. This year we matured the process a bit. We created themed categories to encourage breadth of vision: Artistic/Abstract, People/In the moment, Landscapes/ Nature, Places and Smartphone. To dose the enterprise with some experimental community cred, we brought on a bevy of judges — designers, photographers, artists, architects, stylists, tastemakers — to judge category finalists on three criteria: impact, expression of the “Focus on Nevada” theme, and technique. The results? Totally wanna go, “See for yourself!” (p. 41), but I also want to wax wishful that we had two dozen more pages to share all the rich sense of place. But the good news is that you can get there from here. 08 The dISh 05 2 5 Dining out EDiTOR’S NOTE DesertCompanion.Com 016_ALL THINGS.indd 17 64 17 SEPTEMBER 2014 All Things to All People A August 2014 P h oto g r a P h y S A B I N O R R DesertCompanion.Com 062_dining.indd 64 4/23/14 8:17 PM DesertCompanion.Com 8/22/14 10:00 PM Dining Features on food trends, lively, newsy look at what’s on the horizon in Southern Nevada culture, community and politics. chef profiles, and reviews of new restaurants. 000_GUIDE.indd 107 107 7/25/14 2:24 PM Take 5 Our lively take on the top five picks for the month’s cultural events, from music to art to festivals and more. Arts + Entertainment Guide Our extensive listings to the valley’s cultural events. DEPARTMENTS 6 Oc t. 1 6 You had me at comicallY oversized heads Held firmly in place This sleek modern home encourages an intimate relationship with the desert T om Kim has an interesting relationship with space. On the one hand, he’s all over the map — literally. When he’s not working (and odds are, he is), the globe-tripping Kim might be skiing in Whistler, British Columbia, sightseeing in Hong Kong or, yes, skiing again in Alta, Utah (Kim likes to ski). On the other hand, the intensity of his work as a local orthopedic surgeon — 16-hour days are not uncommon — often requires him 78 to be nailed down with a ferocious focus. The result: Not much be here now time. So when he’s at home, he wants to decompress and just exist in a single place in a manner that’s vigorous and affirmative, something that says: I am in Las Vegas, I am in Southern Nevada, I am home. “I wanted a Strip view, but also something that embraced the desert landscape,” Kim explains. “But also something clean and linear without a lot of clutter.” He hired local architecture firm assemblageSTUDIO to design a house that did that. The result: His 6,000-square-foot home in the Ridges dubbed Light & Water. It’s much more than a New Agey-sounding name. The sleek linearity of Kim’s home disguises a thoroughgoing ethos of uniting the indoors and the outdoors in clever ways that aren’t always readily apparent. Consider the dining room, for instance, where the burnt ash wall runs along a visual con- P h ot o g r a P h y b y C h r i s t o P h e r s m i t h A new angle: The 6,000 square-foot Light & Water subtly blends outside and inside with both its building material and architecture. The illustrationy, pop brio of Wesley Anderegg’s clay pieces — funny, enigmatic figures with comically oversized heads; a dog wearing a cape — shouldn’t obscure their sly social content, “such as pollution, the degradation of the environment, and the role of government in our everyday lives.” Part of UNLV’s Visiting Artist Lecture Series. (SD) 7p, free, UNLV’s Barrick Museum, unlv.edu N Ov. 5 memorY, adaptation, reinvention The artist: Erik Beehn, a Las Vegan now getting his MFA at the Art Institute of Chicago. The work: drawings and collage on paper, small paintings. The ideas: “The work utilizes memory as a vehicle for reinvention. I am interested in our ability to adapt to a situation, and the layers of experience that either influence, or hinder our ability to live in the present.” The look: Moody/dreamy, layered, ghostly, with landscape elements and a palpable sense of time. (SD) Through Dec. 5 (opening reception Nov. 5, 6p), free, MCQ Fine Art, mcqfineart.com 74 APRIL 2014 N Ov. 6 Because i could not stop for death, he kindlY made this cute diorama What’s up with Abigail Goldman’s Home Sweet Home exhibit? 1. More miniaturized murder scenes, which she calls “dieoramas.” 2. Except this time some will be embedded into furniture, to heighten the juxtaposition between the household and the horrible. 3. Also, while the people in the dieoramas will still be small — 1/87th scale, yo — the scenes themselves will be larger: suburban houses, streets … 4. “Goldman in top form,” says gallerist Marty Walsh. 5. Goldman has sold every diorama she’s ever made. (SD) Through Nov. 28 (opening Nov. 6, 6p), free, Trifecta Gallery, trifectagallery.com N Ov. 7 sea whiz In her first solo show in four years, Blackbird Studios chief Gina Quaranto will delve into the mysterious connection between moon-made tidal surges and human behavior. Her bluedrenched pieces, some wall-mounted and others “in the round,” will feature moons, the sea — totems of change as a life process. (SD) Through November, free, Blackbird Studios, blackbirdstudios.com ONES2WATCH These departments frequently appear in Desert Companion. TRAVEL Keepin' it rail: Ely's restored railroad cottages Cottage industry Javier Sanchez A rehab passion project in Ely grew into a community showcase of the town’s history, artistry and unlikely diversity B y Ly n n D av i s Whoa, kid! Watch your foo … too late. An unattended boy, maybe 11 or 12, so optically unnerved by all the art on the wall that he didn’t see the art on the floor, swung his foot into Javier Sanchez’s piece. Whoooahh! Because it was a grid of empty bullet shells set on the bare concrete of VAST Space Projects, a light metallic clatter pinged through the gallery burble. The kid pulled back, bewildered and probably wondering: Am I in trouble? Nah, don’t worry, short stuff; as you can see from a few other spills in the piece, several adults already did the same thing. SEPTEMBER 2014 august 2014 27 Culture Profiles of design, architecture Vegas’ culture-makand real estate topics. ers, art criticism and think pieces exploring the cultural life of Las Vegas. history 7/25/14 5:05 PM Music From rock to classical, profiles of the people creating beautiful music in Southern Nevada. ALL Things T 34 JANUARY 2015 DESERTCOMPANION.COM 000_POLITICS.indd 34 I L LU ST R AT I O N B R E N T H O L M E S Politics Analysis, 12/22/14 5:31 PM The road much Traveled The highway we know today as I-15 got its start as a rough, raw, dusty — and sometimes dangerous — road. (Keep an eye out for horse thieves) B y M a r k H a l l - Pat t o n 26 JUNE 2014 DesertCompanion.Com Nevada” at desert companion. com/hear more DesertCompanion.Com M ay 2 0 1 4 DesertCompanion.Com nterstate 15 is an umbilical cord to Southern Right: a map of the historic link between Salt California, bringing countless party-minded Lake City and Los Angeles tourists and profit-driven business trips from Los Angeles to Las Vegas. But long before I-15 became such a lifeline, a decidedly rougher road connecting L.A. to Las Vegas went by another name: the Arrowhead Trail Highway. (Today, its most recognized vestige is Las Vegas Boulevard.) Indeed, I-15 is just the latest version of a highway that was developed to provide a well-maintained (or at least tolerably drivable) road from Los Angeles to Salt Lake City through Southern Nevada. It’s interesting to consider that I-15 we know today was born as a rough passage that has been a trading route, a desert driving challenge and even an irresistible draw for horse thieves. But before any of that, the Arrowhead Trail was the Old Spanish Trail — which, actually, was neither old nor Spanish. It would have been more accurate to call it the Mexican Trader Trail. Attracted by the valley’s springs, in 1829, Mexican traders gradually developed a new trail through the harsh Mojave Desert. Having found the abundant water available in the Vegas Valley, the dogged explorer and merchant Antonio Armijo blazed the original trail to California with his team, braving desert heat, unforgiving terrain, thirst and hunger (sometimes allayed by eating one of their mules) to trade wool goods for horses, which he then sold in New Mexico. But horse thieves soon caught wind of the trail, tempted by the California missions and ranchos that frequently used the Arrowhead. These thieves were known as Los Chaguanosos, and began their depredations about 1832, when Juan Jesus Villapando led the first band over the trail to California, posing as horse traders P h oto g r a P h y b r e n t h o l m e s 026_ARROWHEADHGWY.indd 26 History Learn 5/23/14 3:49 PM Gorgeous photo spreads and expert insight offer fashion advice tailored to the Vegas environment and aesthetic. comiNG sooN Ted Baker Taylor floral-print dress, $275, Ted Baker in the Forum Shops at Caesars Humorous stories of life-changing events from your fellow Las Vegans. Discomfort shop. dine. unwind.Zone tory Burch tasia heel, $295, Tory Burch in the Grand Canal Shoppes at the Venetian south strip : las vegas blvd & sunset rd Las Vegas for shopping, dining and entertainment – all in an inviting openair destination. Spend an hour for lunch, take in a day of leisurely shopping, or enjoy a romantic evening on the town. Come to town square TOPSHOP Light blue lagoon jacquard trousers, $84, and lace panel organza top, $76, TOPSHOP in the Fashion Show Mall 28 Profile In-depth stories that embrace stories on the people the region, but also who make Las Vegas venture further out. tick — and who are making it a better place to live. apricot LaNe Kate Spade Astor Row Maisey handbag, $298, Kate Spade in the Fashion Show Mall August 2014 DesertCompanion.Com 000_ALLTHINGS.indd 28 Style Coverage of 7/25/14 5:06 PM insight and commen- about the history of the retail scene, from tary on our elected Southern Nevada in big mall openings to officials. features that probe new boutiques. our fascinating past. 4/23/14 8:18 PM 9/23/14 5:40 PM Travel Travel Now opeN Above: A postcard portrays a picturesque Arrowhead Highway. I Fashion 25 P h oto g r a P h y C H R I S TO P H E R S M I T H pot Liquor coNtemporary americaN smokehouse Ted Baker Maceey color blocked heel, $200, Ted Baker in the Forum Shops at Caesars full of ceremonial proclamations and fourth-grade classes introduced. The middle is a notorious slog, with only the most skillful lobbyists lining up their various items in the trough really aware of what’s happening. And the end is always The Rush to Close, with 63 lawmakers careering toward sine die, the governor trying to grip the tiller and the 120-day deadline rarely or barely met. 2015 promises to be different: The Session of Chaos. When the red wave crashed down on Nov. 4, it washed away Democratic majorities in both houses of the Legislature, including a 10-seat flip in the Assembly. But as Gov. Brian Sandoval, whose campaign caused the tsunami that made the wave so broad and deep, celebrated in public, behind the scenes he was concerned about the be-careful-what-you-wish-for result that had turned the Assembly into something not imagined by the Founding Fathers but instead conjured by Barnum & Bailey. O C TO B E R 2 0 1 4 038_travel ely.indd 36 Gameworks paper source ................... By Christie Moeller CAULDRON OF CHAOS 3/24/14 6:28 PM life, featuring authors who live in Southern Nevada or whose work addresses topics relevant to the Southwest. NARS Libertango nail polish, $19, NARS in the Forum Shops at Caesars Events in triple-digit temps don’t inspire the most fashion-forward looks. Show off your sizzling sense of style with these breezy summer must-haves. he 2015 Legislature doesn’t be- vote for slavery if his constituents asked gin until Feb. 2 and already this: — has been found to owe the federal govThe Republicans, who control ernment more than $1 million in taxes. the Assembly for the first time in She was scheduled to chair the — you 30 years, designated as speaker a guessed it — Taxation Committee. (She man who once used phrases such as “sim- was briefly taken off in mid-December, ple-minded darkies” in columns and said then reinstated after complaining of a on television, “I haven’t called anyone a “war on women,” then taken off again.) homo for a long time.” That man, Ira HanAll of this may change again before the sen, soon had to step down — only to be giv- gavel comes down — yes, as of this writen the No. 3 spot in lower-house leadership. ing, we aren’t even sure who will be branIn his place, the Republicans held an dishing said gavel — as a handful of rene“election” in the office of his presumed gade Republicans have been in talks with successor, Paul Anderson. But Michele the 17-member Democratic minority to Fiore, who once played a character create a coalition government that would named Storm Fagan in a movie called Si- remake the leadership team into a biparren, arrived with proxies from a passel of tisan mélange. This, of course, would be newcomers and installed John Hambrick, fraught with peril and is destined to aca low-key, likable fellow who sat stone- quire fissures before long. faced as his elevation was announced. I remind you again: The session hasn’t And as the New Year comes, Fiore, even started yet. who claimed the majority leader’s posiEvery Nevada Legislature is sui genertion for herself and installed as whip one is, but they have a similar rhythm: They Jim Wheeler — who once said he would commence with a happy but slow pace, deserTcompanion.com 082_SPRING FASHION.indd 86 Books Coverage of local literary style tRend AleRt BY JON RALSTON 36 APRIL 2014 016_ALL THINGS.indd 25 000_ALLTHINGS.indd 27 Haute summer nights One thing we can predict for the 2015 Legislature: unpredictability. And maybe a tax plan? Maybe a deal to fund education? Maybe some bipartisanship? Don’t hold your breath 86 8/22/14 9:56 PM Home Interior POLITICS Tarina TaranTino Fiore “GelaTo” earrinGs in candy Floss, $38 tarinatarantino.com paul By paul smiTh Floral dress wiTh BelT, $550 Paul Smith at Crystals in CityCenter DesertcOmpaNiON.cOm 072_culture guide.indd 74 aunted. At least three generathe pride and joy of Bill Geraghty, owntions of children in Ely whiser of a storage and freight company, mine pered that the Geraghty’s old investor, coal broker and landlord. In 1911, place, a derelict collection of cotGeraghty moved his wife and two-year-old tages, was haunted. On a dimly daughter Melba into a two-room house lit street on the northern fringes of town, near Ely’s railroad tracks. By 1925 he orbelow a steep railroad siding, underneath dered several catalog bungalows, delivered thick tangles of brambles lived Melba Gerby train and erected next to his modest aghty, a wild-haired spinster in her home, to rent out to the town’s rail nineties who was said to prowl beworkers. Each house had a tiny livhind the murky windows of one of ing room, an even tinier bedroom, Hear the ramshackle clapboard bungaa kitchen with a wood stove, and more lows. The Geraghty place was, noa modern bath complete with a Cowboy poets Riders claw-footed tub and flushing toilet. toriously, the perfect place in Ely for in the Sky teenage pranks and dares, feigned Years of neglect had turned read their scares and squeals in the dark. them into the stuff of spooky stoverse on Of course, it didn’t start out that ries — and into a shame, an eye“KNPR’s way. The buildings were originally sore, and health hazard, according State of Ted Baker elecTric day “dream” prinT parka, $375 Ted Baker London in the Forum Shops at Caesars six-string theory: Gina Gleason in the studio with her band, Fever Red. DesertCompanion.Com 3/25/14 1:36 PM H This arTisT’s hybrid, unorThodox work can’T be summed up in bulleT poinTs DesertCompanion.Com 071_HOME DESIGN.indd 78 to Ely residents Donna Bath and Virginia Terry. So when Melba took sick, they rallied a group to purchase the property. To the surprise of some of their doubting neighbors, the group known as the Ely Renaissance Society tore into the place, doing what they do extremely well — effecting a makeover that would have made good reality TV, turning a crumbling property into a community attraction. The town’s women enlisted the town men. (“Strong-armed and cajoled,” says Virginia, winking.) Ely’s roofers, electricians, woodworkers — practically anyone handy with a hammer, a shovel, paint brush or broom — were recruited. Even minimum-security inmates from the nearby prison were engaged to rip out brush, and to haul rotting wood out and new lumber in. Underneath the prickly overgrowth, they unearthed nine 1920s-era mail-order cottages with peeling paint, rotting roofs and sagging front porches. Inside they found tattered wallpaper, curled-up linoleum and legions of mouse colonies. You might have thought they hit the jackpot. “When life gives you lemons, well?” says Donna. 100+ brands and boutiques 20+ dining destinations 18-screen aMC theatre 9,000 sq. ft. Children’s Park theater scene. History Lesson Take a trip to the Las Vegas of yesteryear with a short essay on a historic picture that captures Southern Nevada’s colorful past. Issues The environment. Essay Thoughtful pieces on life in Las Vegas and the West. Poverty. Education. Immigration. Fair and thorough stories on the headline topics. Health Features on fitness, The Answers We answer nutrition and medicine. Theater We highlight the per- sonalities on the stage — and behind the scenes of the local questions about Las Vegas trivia – and bust a few myths, too. Business Trends and topics in retail, industry and business. 2016 EDITORIAL CALENDAR † of the N E VA D A P U B L I C R A D I O Celebrate the valley’s champions — in food, shopping, culture and more! APRIL 2014 FEBRUARY 2014 In it for the kicks: Aubrey Madden THE SPORTS, LEISURE & WALK THIS WAY CITY TRAILS THAT BRING THE WILD TO YOU BETTOR ALL THE TIME THE LIFE AND GRIND OF SPORTS GAMBLERS Hummus among us Rock this way Yes, there are banjos EAting thRoUgh thE MiddlE EAst And BEYond protecting nature can be a pain in the butte thE hillBillY jAzz oF thE All-togEthERs Jon Ralston asks: What the (Joe) Heck? OUTDOORS ISSUE FIELDS OF DREAMS THESE RISING STARS OF SPORTS HAVE PROMISE, PASSION — AND GREAT PROSPECTS PLU S : A flood of questions for the new water czar SPRING Fashion BLO OM in Steve Sebelius: The GOP braces for a fight — with itself Inside the passionate homes of uncommon Las Vegans Hold the tofurkey! Meatless dining passes the taste test JANUARY 2016 FEBRUARY 2016 MARCH 2016 APRIL 2016 MAY 2016 JUNE 2016 DEADLINES SPACE 12/4/15 MATERIALS 12/10/15 DEADLINES SPACE 01/05/16 MATERIALS 01/11/16 DEADLINES SPACE 02/05/16 MATERIALS 02/10/16 DEADLINES SPACE 03/04/16 MATERIALS 03/10/16 DEADLINES SPACE 04/05/16 MATERIALS 04/11/16 DEADLINES SPACE 05/05/16 MATERIALS 05/10/16 FEATURE EDITORIAL Welcome to Las Vegas: Best of the City The Outdoors Issue: Secret hikes & hidden gems The Ultimate Newcomer’s Guide Spring Fashion & Home Design The Travel Issue: The Photo Issue: Backroad Nevada Focus on Nevada photo contest winners “Making It Home” real estate series Part 3 of 6 Law: Attorneys doing good OTHER PLANNED EDITORIAL/DEPARTMENTS “Making It Home” real estate series Part 1 of 6 Health, medicine and wellness “Making It Home” real estate series Part 2 of 6 Education Lunar New Year: Where to celebrate Getting there: Gear for hitting the trail and road The Oscars: The Vegas connection St. Patrick’s Day: Bars for getting your green on Martin Luther King, Jr. celebrations Tech: Software, gear and great ideas Education Taxes, Las Vegas style Wildlife: Critters in the ’hood Health, medicine and wellness Father’s Day: Being a dad in Vegas Fourth of July: Where and how to celebrate SPECIAL ADVERTISING SECTION* / EVENTS Issue party: Best of the City Bids, Bites and Beverages: NVPR’s signature fundraiser † Subject to change. N OT E : Beyond Vegas: Utah Desert Companion on Tour: Norm Schilling NVPR Recycling Day Issue party: Focus on Nevada photo showcase and awards party Issue party: A celebration of the legal community’s heart S U B M I S S I O N O F N E W M AT E R I A L A F T E R S PA C E D E A D L I N E M AY B E S U B J E C T TO A $ 5 0 0 L AT E C H A R G E . N E VA D A P U B L I C R A D I O Special RepORT Why did he do it? The puzzling crime and untimely death of pediatrician Ralph Conti 2015 Special Bonus Issue Losing my physician plus How to keep our new doctors in town squid vicious a man and his kraken prince of piece artist tony bondi DeeP DIsH hump days when camels roamed nevada tHRee fooD cRItIcs, one laRge PIzza anD a Raucous conveRsatIon about tHe yeaR In DInIng 09 September 14 JULY 2014 5 DECEMBER 2013 th UA� A�� HAVE A BALL! BABYSIT, INC. SPORTS LEAGUES FOR PLAYERS BIG AND SMALL THEY HAVE COME FOR YOUR CHILDREN WLA�Hyy SP L A SH ! is that GS WET, TO ALL THINVEG AS YOU R GUI DE WIL D IN WAT ERY AND in your FRUIT TREE? PREP SCHOOL your ICE CREAM 8 frosty ASWEET Plus A RESOURCE GUIDE FOR FUN AND LEARNING ALL YEAR LONG plus: GET YOUR HOME READY FOR SUMMER AND BEYOND 17 thAnnual Dr. Florence Jameson BEST The greatest sportswriter you’ve never read DOCTORs 36 Mr. AlAskA nAture-MAn, Meet our desert Eat your homework these Cooking ClAsses teACh with tAste P.30 P.64 Meet the Southern Nevada doctors who are saving the day — and saving lives — with courage and compassion awards Featur 18 THey Feed aT NigHT Where to ing of th bestyear e drin eats’s chefks an,d s! The Fall CUlTURe GUide Dining s p e c i a lt i e s Plus the styLed West P. 113 yes, doUg Doug stanhope just jUst saiD said that in Heroes of HealtH care R e s ta u R a n t jerry who? of the valley's The ice man cometh TRUCK 2.0: DREaMY 93 FALL FAshion nosh on the graveyard shift ISSUE UnexcUsed absences Where have all the teachers gone? JULY 2016 FAMILY ISSUE 2016 AUGUST 2016 SEPTEMBER 2016 OCTOBER 2016 NOVEMBER 2016 DECEMBER 2016 DEADLINES SPACE 06/06/16 MATERIALS 06/10/16 DEADLINES SPACE 06/10/16 MATERIALS 06/15/16 AVAILABLE 7/15/16 DEADLINES SPACE 07/05/16 MATERIALS 07/11/16 DEADLINES SPACE 08/05/16 MATERIALS 08/10/16 DEADLINES SPACE 09/05/16 MATERIALS 09/09/16 DEADLINES SPACE 10/05/16 MATERIALS 10/10/16 DEADLINES SPACE 11/04/16 MATERIALS 11/10/16 Holiday Guide The Restaurant Awards FEATURE EDITORIAL DEALicious Meals DC Family: Resources for family life in Las Vegas Health, Medicine and Dental Fall Culture & Fashion Drink This Now: Fall cocktails, mocktails and brews OTHER PLANNED EDITORIAL/DEPARTMENTS “Making It Home” real estate series Part 4 of 6 All-season fun: activities through summer, fall and beyond The story of Charleston Boulevard Education Strength in numbers: extraordinary family profiles Best Doctors and Top Dentists Martin Luther King, Jr. celebrations Back to school guide Medical tourism Labor Day Preview: Barbecue time “Making It Home” real estate series Part 6 “Making It Home” real estate series Part 5 of 6 Election preview Health, medicine and wellness Music: The sound & soul of Vegas Halloween, Vegas style Thanksgiving in Vegas Education New Year’s Eve preview Black Friday and Beyond SPECIAL ADVERTISING SECTION* / EVENTS Viva La ’Rita margarita promotion and month-long pub crawl Issue party: Celebrating families * C U S TO M Medical profiles Beyond Vegas: Utah Issue party: Best Doctors & Top Dentists DC on Tour: Norm Schilling “Drink this now” pub crawl NVPR Recycling Day In the Spirit of Giving Holiday appreciation mixer Issue party: Restaurant Awards luncheon Issue party: Fall fashion D E S I G N E D A D V E R T I S I N G S E C T I O N S AVA I L A B L E ; P L E A S E C O N TA C T YO U R A C C O U N T E X E C U T I V E . N E VA D A P U B L I C R A D I O DESERT COMPANION EVENTS Desert Companion hosts an event on average 13 times a year. Focusing on a general theme of the magazine or content from the magazine, we invite the community to join us for light bites and cocktails as we celebrate the current issue! On average 100-350 of our readers, writers, friends and supporters attend these events. This is an opportunity to provide our readers a chance to connect with fellow readers and bring potential readers in one space. For more pictorial recaps of Desert Companion events, please visit our facebook page. More information at desertcompanion.com/events BEST DOCTORS & TOP DENTISTS AT ROSMAN UNIVERSITY TOP LAWYERS PARTY AT DOWNTOWN SUMMERLIN FOCUS ON NEVADA PHOTO SHOWCASE AT FIFTH STREET SCHOOL 18TH ANNUAL RESTAURANT AWARDS CEREMONY & LUNCHEON AT DB BRASSERIE N E VA D A P U B L I C R A D I O EVENT SPONSORSHIP OPPORTUNITIES Our infiltration of the local consumer market with our print, on-air and electronic assets ensures attendance, whether the event is ticketed or complimentary. Advertisers have the opportunity to have their own events promoted in print, on-air and electronically. Advertisers can also earn a sponsorship role in our own signature events. Additionally, advertisers can earn promotion of their planned event or even partner with us on a custom event. Event details are tied to advertising commitment levels. For more information on hosting or sponsoring an event, please contact your Account Executive or Christine Kiely at 702-259-7813. NEVADA PUBLIC RADIO RECYCLE DAY AT NEVADA PUBLIC RADIO BEST OF THE CITY ISSUE PARTY AT LAND ROVER LAS VEGAS ’RITA LAS VEGAS MARGARITA PROMOTION AND PUB CRAWL DESERT COMPANION ON TOUR WITH NORM SCHILLING AT STAR NURSERY N E VA D A P U B L I C R A D I O AD SIZES & SPECIFICATIONS Two-Page Spread 17.25” x 11.25” bleed 16.75” x 10.75” trim 16” x 10” live 2/3 Page 5” x 10” Full page 8.875” x 11.25” bleed 8.375” x 10.75” trim 7.625” x 10” live 1/3 Page Vert. 2.625” x 10” FILE FORMATS High Resolution Adobe Acrobat PDF • Images must be converted to .tiff or .eps • NO .jpgs • All color files converted to CMYK before conversion to pdf. 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Bound inserts: 1 to 32 page inserts available Gatefolds, Roll folds, Custom fold outs Inserts: Blow-in Rack Cards, BRC (Business Reply Cards), Newsletters; Poly bag; Ad materials Tipped On a Hanger or Tipped On Your Ad Cover Domination packages Custom Special Advertising Sections Bulk Distribution Sponsorship Submission of new material after space deadline may be subject to a late charge of $500. EDITORIAL CONTACT Andrew Kiraly 702.259.7856 [email protected] ADVERTISING CONTACT Christine Kiely 702.259.7813 [email protected] MARKETING CONTACT Lisa Kelly 702.259.7817 [email protected] FOR GUIDE LISTINGS CONSIDERATION: [email protected] PR FOLKS PITCHING STORIES: [email protected] PR FOLKS PITCHING DINING STORIES: [email protected]