the hat magazine - Scoop International

The HAT TRADE FAIRS
magazine
FuR - ReaL FuR
Traditional fur hats for men and women, this
one in mink from Herman P. Marquardt
Knitted flyer, with fox lining,
from Rabionek, showing at Date
Leather chapka, with rex rabbit lining, from
Fléchet
Fleece beanie with fur cuff,
from Fiebig
Deep-pile fur hat and matching collar,
from Gebeana
FuR - Fake FuR
Wool cap with leather buttons and fur trim,
by Luca Della Lama
THe BRiTisH sHows
scoop
During the last five years, organisers of
fashion events in the major European
fashion cities, have taken decisive
steps to co-ordinate their major
fashion shows, to present a one-hit
buying experience for national and
international visitors. Paris, Berlin
and now Düsseldorf, offer buyers a
good mix of prices and design levels
for both men’s and women’s fashion
and accessories. The shows are either
walking distance from each other,
as at the Who’s Next/Première Classe
experience, or an adequate number
of courtesy buses are on hand, to
give a seamless experience of fashion
centres. This consideration for buyers
certainly plays a huge part in attracting
a high number of visitors, by offering
a streamlined service across all fashion
sectors. It is therefore a great pity that
the UK, especially London, cannot
offer this service. Their goal is to
promote the hugely successful British
fashion sector and to attract more
buyers to London. By fragmenting
their presentation reduces the
opportunity to become a major force in
the ‘fashion capital stakes’.
The saatchi Gallery, kings Road &
The Phillips Gallery, Howick Place
www.scoop-international.com
The new season for ladieswear began with
the seventh edition of Scoop and, divided
between two well designed ‘gallery’ venues,
offered a handpicked selection of high
end contemporary clothing. Until now,
accessories have been scattered throughout
the show, and headwear companies who
have exhibited here have sadly not continued
to maintain their presence. This season there
were two fashion-led brands for headwear at
the Phillips Gallery, both producing hats as
part of their collections. Gushlow & Cole,
a UK company that began life making soft
shearling hats, and has since expanded into
clothing and other accessories, all made
in the UK. Fortunately they still kept a
space in their collection for headwear. The
second brand here was Lowie, with her retro
inspired clothing and accessories, always
a pleasure to visit. Then, by ‘free taxi’ to
the Saatchi Gallery, where I found a small
collection presented by Jeanne Pacella, of
Bellapacella, inspired by bridal and small
headpieces of the 20s and 50s, using felt,
lace, pearls and very pretty vintage ribbons.
The soft shearling flyer from
Gushlow and Cole at Scoop
Vintage inspired headwear from
Bellapacella showing at Scoop
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TRADE FAIRS The HAT
magazine
ExHibitOrs at sCOOp
• bellapacella UK www.bellapacella.co.uk
• Gushlow & Cole UK www.gushlowandcole.com
• Lowie UK www.ilovelowie.com
pure London
London Olympia
www.purelondon.com
Pure modernised its layout with new
sleeker stands, edited the clothing sectors
and presented the fashion shows and
seminars in a more user-friendly style,
showing colour palettes for autumn/
winter 2014, and giving advice on major
new trends. Considering the dreadful
weather, with weeks of continual rain,
flooding across the UK and high winds,
when I arrived Pure was buzzing and
open for business. This show is cleanly
divided into the separate fashion sectors,
with accessories taking the two first floor
balconies, taking advantage of their natural
light and single aisles.
There was quite a change in hat
companies this time, a few regular brands
had opted for a season out, and in came
a number of good international labels
showing a great variety of styles. In fact
this was probably the widest choice in
headwear ever seen at Pure, across both
men’s and women’s collections. Kokin,
from New York, showed a range of
dynamic occasion-wear; Berrettificio
Framar, from Italy, had a collection of
young forward trends; Lonnet, who
I’d first met at Premium in Düsseldorf,
presented their collection of leather
studded ‘bonnets’; and finally Bonfilio,
a young design brand from Milan. UK
buyers should connect more with these
international brands, most are from the top
league of European makers, and are well
respected across the channel, especially for
casual daywear for both men and women.
ExHibitOrs at purE
• aboût accessories Germany
www.about-accessories.com
• berrettificio Framar Italy
www.berretti-framar.it
• bonfilio Italy www.pasqualebonfilio.com
• Christys’ London UK www.Christys-Hats.com
• Complit Italy www.complit.it
• Helen Kaminski UK
www.helenkaminski.com
• Kokin USA www.kokinnewyork.com
• Kusan accessories UK www.kusan.co.uk
• Lonnet Originals Germany
www.lonnet-originals.com
• Marini silvano Italy www.marinisilvano.com
• MtM France www.mtm-taffta.com
• Olney Headwear UK
www.olney-headwear.co.uk
• seeberger Germany
www.seeberger-hats.com
• ssp Hats UK www.ssphats.net
• stetson Europe Germany (UK agent Maurice
Greig) www.stetson-europe.com
The Grand Hall at Pure presents the clothing
designers and the catwalk shows and seminars
At Pure the first floor gallery areas
show only accessories
MEnswEar
A collection of wool felt trilbys, with mix/match
bands, from Olney Headwear
Felt caps, with Liberty print peaks, from
Christys’ London
Denim cap with flocked floral design from
stetson Europe
Tweed cap, with hand stitched detailing,
from Marini silvano
Fitted tweed beanie with imitation suede
cuff, from MtM
Suede and leather ‘bonnets’ for men and
women, from Lonnet
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