media kit - Fairfax Media Ad Centre

MEDIA KIT
2015
Your City Your Station
3AW MELBOURNE
Informed
Intelligent
Influential
Fairfax Radio Network: 3AW Melbourne
Informed
Media Kit 2015
Intelligent Influential
VISION
2
Contents
MELBOURNE’S NUMBER
ONE RADIO STATION
As Melbourne’s most successful radio station, 3AW has been
sharing breaking news, views and analysis for over 80 years,
along with the best in entertainment, sport and lifestyle.
Melburnians love a conversation, and 3AW is one big
discussion across this great city, renowned for being
accurate, concise, credible, trusted - and often leading the
biggest news stories. Through this, we provide the perfect
platform for our advertisers to connect with the truly
engaged group that is Melbourne’s largest radio audience.
Award-winning and record-breaking, our on-air team are
undoubtedly amongst the very best in the business. Their
ability to connect with our audience and interact with our
clients reflects their mastery of the two-way conversation
that is effective talk radio. As the pulse of Melbourne, 3AW
lives and breathes the events that affect our community.
Wherever it happens, 3AW brings you there too.
Vision
2
Audience
Overview
3
Programs
Line Up
4
Segments
Business
Sport
News, Weather, Traffic
Entertainment
Marketplaces
7
8
9
10
11
Advertising
12
Contacts
13
Welcome
Fairfax Radio Network represents some of the
proudest brands in the radio landscape and our
Vision is ‘To be the number one information and
entertainment radio network in Australia.’
2015 offers exciting opportunities for advertisers to be part of talk
radio, which is recognised as potentially the most powerful form of
media currently in Australia. Our sales team will focus on your needs
and ensure your campaign is part of the story 3AW delivers each day
to Melbourne’s most attentive radio listeners.
Across the country we engage and entertain our
audiences with the best commercial presenters,
News and music. Our News Talk and Music
stations have the proven expertise gained from
operations extending over 80 years. We also
operate vibrant Syndication and SMA divisions
to capitalise on our audience reach and client
services. As part of Fairfax Media we have access
to the finest in breaking news and entertainment
content resources.
Rob Curtain
Acting General Manager
3AW 693 & Magic1278
On behalf of our entire team, we are delighted
to welcome you to the Fairfax Radio Network. We
aim to set the standard of excellence for our staff,
audience and clients and sincerely hope that you
enjoy working with us.
Adam Lang
Managing Director
Fairfax Radio Network
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Fairfax Radio Network: 3AW Melbourne
Informed
Media Kit 2015
Intelligent Influential
3AW OVERVIEW
3
3AW’S BREAKFAST PROGRAM IS NUMBER ONE IN MELBOURNE
It has held that ranking consistently for more than a decade.
It is the powerhouse of the Melbourne Radio Market.
STATION SHARE
MELBOURNE POP
3AW.com.au
NewsTalk3AW693
@NewsTalk3AW
15.4%
4.1 million
2,827,412
11,153
63,400
AUDIENCE PROFILE
50/50
305,000
217,000
M/F % Split
Influencers
HHI $70K+
(35-64)
590,000
579,000
359,000
Home Owners
Car Owners
Grocery Buyers
AUDIENCE DELIVERY
305,000
97,000
32,000
12%
13:28
Cume
Exclusive
Average
Station Share
TSL
689,000
282,000
83,000
15.4%
15:35
Cume
Exclusive
Average
Station Share
TSL
35–64
10+
SOURCES: GFK Probe Survey 2: Mon-Sun ROS. Nielsen Market Intelligence, Trend report (all devices) AU domestic traffic, 1 – 31 March Flurry Analytics, iPhone & Android mobile apps, 1 – 31
March Twitter & Facebook, March 2015, Popn. sources World Bank and UNdata. #National Fairfax Radio
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Fairfax Radio Network: 3AW Melbourne
Informed
Media Kit 2015
Intelligent Influential
3AW LINEUP
4
YOUR CITY,
YOUR
STATION
MONDAY - FRIDAY
BREAKFAST
MORNINGS
With Neil Mitchell
With Ross Stevenson
& John Burns
AFTERNOONS
With Denis Walter
12:00 – 3:00pm
8:30am – 12pm
5:30 – 8:30am
Put an ex-lawyer and an ex-barrister
together in front of a microphone, and
you get a breakfast show that has rated
Number One for more than 10 years.
Record-breaking and captivating, this
is a combination of broad-reaching
knowledge, razor-sharp wit and moments
of pure hilarity. The Breakfast Program’s
Rumour File famously breaks news stories
ahead of other mainstream media.
One of Australia’s most experienced
journalists, Neil Mitchell has won
multiple media awards and is
undoubtedly current affairs talk radio
at its best. Dominating the morning
airwaves for over two decades, Neil
sets the agenda - generating the
headlines for the next day’s papers.
The Afternoon Program invites you
to relax, have a laugh, and embrace
life. Along with his bevy of regular
segments and big name studio
guests, this recording superstar and
ex TV news presenter offers a feast of
entertainment while also keeping you
informed, covering almost every topic
imaginable.
CUME
STATION SHARE
CUME
STATION SHARE
CUME
STATION SHARE
500,000
20.8%
462,000
16.8%
318,000
12.3%
Sources: GFK Probe Survey 2, 2015. All people 10+
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Fairfax Radio Network: 3AW Melbourne
Informed
Media Kit 2015
Intelligent Influential
3AW LINEUP
5
YOUR CITY,
YOUR
STATION
MONDAY - FRIDAY
CONTINUED
DRIVE
SPORTS TODAY
With Tom Elliott
NIGHTLINE
With Dwayne & Gerard
3:00 – 6:00pm
With Bruce & Phil
6:00 – 8:00pm
Intelligent, approachable, and with a large
and loyal following, Tom Elliott drives you
home while tackling all the issues, news,
information and opinion that have occurred
throughout the day. Listeners enjoy having
their say, but that doesn’t mean he’ll
always agree with what’s being said! His
hugely popular ‘Word on the Street’ is
driven throughout the program by the
listeners themselves, allowing Tom to have
‘eyes and ears’ across Melbourne.
8pm –12 Midnight
Former AFL stars Dwayne & Gerard talk
to the big names on everything sporting,
and have more than enough credentials to
do so. Gerard is the only person to have
won a Brownlow medal and a Sydney to
Hobart yacht race, while Dwayne found
time to play AFL football for Geelong whilst
writing for The Age and Geelong Advertiser
newspapers. Together with their regular
guests and vast army of listeners, they
guarantee compulsive listening.
With over a century of television and radio
between them, the boys know what it
takes to entertain. Since 1990, Bruce and
Phil have ruled the evening airwaves,
always taking the time to hear what their
devoted listeners have to say. They keep
their listeners up to speed with the very
latest news, while ensuring the audience
never stops smiling - often amazing with
their innate ability to adlib, and acting as
a constant companion to lovers of timeless
radio at its best.
CUME
STATION SHARE
CUME
STATION SHARE
CUME
STATION SHARE
394,000
13.1%
206,000
9.1%
185, 000
19.1%
Sources: GFK Probe Survey 2, 2015. All people 10+
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Media Kit 2015
Intelligent Influential
3AW LINEUP
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YOUR CITY,
YOUR
STATION
WEEKENDS
MORNINGS
AFL
With Darren James
WEEKEND BREAK
3AW is Football
6am - 12:00pm
With Grubby & Dee Dee
12:00 – 6:00pm (Summer)
7:00 – 11:00pm Fri
Start your weekend off with Buy,
Swap & Sell, next we talk gardening
with Jane Edmanson in The Big
Backyard, followed by The Big House.
Every Saturday from 11am join Ross
Stevenson and Kate Stevenson for a
weekly adventure in food and travel in
A Moveable Feast.
12:00 – 11:00pm Sat
12:00 – 6:00pm Sun
3AW Football covers almost 150
games over an AFL season. With the
most exciting commentators and well
credentialed experts the station has
earned it’s mantra “3AW is Football”.
When the footy flags have been retired for
the season, this dynamic duo are here to
entertain and inform you. Fun, laughter and
good times are guaranteed on this popular
lighthearted lifestyle show. Grubby and Dee
Dee have been a professional duo for more
years than they’d care to admit, and their
intimate knowledge of Melbourne keeps
you on top of everything you need to know
on the weekend during Summer.
CUME
STATION SHARE
CUME
STATION SHARE
CUME
STATION SHARE
400,000
17.2%
300,000
9.3%
222,000
9.3%
Sources: GFK Probe Survey 2 2015. All people 10+
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Fairfax Radio Network: 3AW Melbourne
Informed
Media Kit 2015
Intelligent Influential
3AW - BUSINESS
7
SERIOUS
BUSINESS
3AWTAKES BUSINESS SERIOUSLYWITH REGULAR FINANCE
REPORTS, UPDATESWITHIN NEWS, AND INTERNATIONAL
CORRESPONDENTS - ENSURING OUR LISTENERS NEVER
MISS A MINUTE OF THE BUSINESS ACTION.
FINANCE REPORTS
U.S REPORTS
With money always being tight these
days, and the finance industry so difficult
to understand, 3AW listeners enjoy being
updated on the latest Finance reports
throughout the day. Dominic Alafaci
provides an insight to the market daily
during breakfast, and Scott Haywood
provides an insight during Drive. With
David Koch and Alex Brophy handling
the daily analysis of business news
during the Morning program.
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U.K REPORTS
3AW talks with Bob Tarlau or Richard
Arnold to give listeners regular updates
on breaking news and what is making
the news from the United States. With
the US playing an important role in the
Australian markets and way of life, the
reports offer a “heard it first” opportunity
for Melbourne listeners on 3AW.
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Malcolm Stuart has been a regular
contributor on Melbourne’s Radio
3AW for over three decades. Every
weekday in Breakfast and Drive Malcolm
updates us on all the latest in news and
entertainment from the United Kingdom
from the Royals to the riots.
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Informed
Media Kit 2015
Intelligent Influential
3AW - SPORT
8
EXTENSIVE SPORT
COVERAGE
HOMETOTHE MCG,MELBOURNE ISTHE SPORTING CAPITAL
OF AUSTRALIA. FROM THE GRAND PRIX TO THE GRAND
FINAL, THE SPRING RACING CARNIVAL TO THE CRICKET
ANDTHE AUSTRALIAN OPEN, 3AWTAKES ITS AUDIENCETO
THE HEART OF THE ACTION EVERY TIME.
SPORTS TODAY
LIVE CRICKET
3AW’s Sports Today
program is legendary. With
a fresh approach to what’s
happening in the mad world
of sport, Dwayne & Gerard
are guaranteed to provide
a diverse range of opinions.
With more big names, more
in depth discussion and
the inside running on all the
burning sporting issues.
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AFL
Australia’s largest national
summer sport. In November,
the Fairfax Radio Network
secured the cricket
broadcasting rights for: all
the big test matches, OneDay Internationals, the Big
Bash League and IT20
broadcasting live from each
match.
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SPORTS UPDATES
Some of the biggest names
in AFL: Leigh Matthews,
Matthew Richardson, Matthew
Lloyd and Caroline Wilson
cover every move across the
sporting season. Breaking
news, views and analysis
are brought to you by some
of the most successful and
experienced players of the
Australian sporting world.
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Sport makes Melbourne tick,
with updates provided live
from all major events in town;
such Formula 1 Grand Prix,
Moto GP to the Spring Racing
Carnival to the International
heights of the Olympics,
Commonwealth Games and
World Cup. Our updates are
heard across all programs
with featured weekday sport
updates in Breakfast and
Sports Today.
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Informed
Media Kit 2015
Intelligent Influential
3AW - NEWS
9
NEWS
WEATHER
TRAFFIC
WITH ITS FAST GROWING POPULATION, MELBURNIANS FACE
INCREASINGLY BUSY COMMUTES AT EITHER END OF THE DAY.
3AW PLAYS A VITAL ROLE IN THAT JOURNEY, ACCOMPANYING
DRIVERSWITHTHE LATEST NEWS,WEATHER, SPORT, AND ALLIMPORTANT TRAFFIC UPDATES.
NEWS
WEATHER
News is a top reason as to why
people tune into the radio. With a
connection with credible Fairfax
Media sources such as The Age,
the 3AW newsroom delivers world
class bulletins at regular intervals
throughout the day – offering a
‘heard it first’’ opportunity for 3AW
listeners.
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TRAFFIC
Weather can often be unpredictable and out of our control, but
Melburnians can get a heads up
on whether to expect rain, hail or
shine during their day with 3AW
weather updates every half hour.
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Sitting in Melbourne traffic can
be a pain, but 3AW listeners can
get to work or home faster with
traffic updates every 30 minutes
throughout the day. Live reports
from the 3AW Traffic Centre
provide up to date information
for drivers such as bottlenecks,
accidents and road closures.
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Informed
Media Kit 2015
Intelligent Influential
3AW - ENTERTAINMENT
TELEVISION
COOKING
Much loved Jane Holmes
features daily with Neil
Mitchell to explain what’s
on the box every night. The
pair also enjoy taking a few
calls on the wash up from
the telly the night before.
Melinda Houston, long time
TV journalist takes your calls
weekly with Denis Walter, with
up to date information on the
latest series screening on TV
and forecasting the gem’s to
come.
MOVIES
When it comes to cooking
advice and recipes, Chef
Adrian Richardson from La
Luna restaurant knows how
to help you spice up meat
and three veg. Bob Hart is
the barbecuing guru every
weekend during summer with
advice on how to smoke and
BBQ your favourite cuts, and
also appears weekly with
Denis Walter.
HEALTH
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The best in the business,
Peter Ford knows what’s
going on in the world of our
local showbiz. On with Ross
and John twice a week,
you won’t miss any of your
celebrity gossip.
GARDENING
Melbourne is a foodie town
and 3AW has your food
and cooking covered. With
a weekly review from the
suburbs Ela Carte gives you
a tip on where to eat on the
weekend. Then our much
loved Tony Leondard presents
the Pub of the Week segment
with Neil Mitchell.
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ENTERTAINMENT
Paul Harris provides his
thoughts on the latest
releases with Afternoons and
Nightline on a weekly basis.
Paul doesn’t let you miss a
box office hit. Jim Schembri
and Jim Sherlock also
provide engaging discussion
around the latest films to go
to DVD as well as the old
classics you know and love.
GOOD FOOD
Dr Sally Cockburn (also
known as Dr Feelgood)
presents a seasonal health
program with medical experts
in studio with advice on what
ails you. During the week Dr
Ross Walker and Dr Marco
Bonolo provide practical
answers and over the phone
diagnosis.
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LIFESTYLE
Jane Edmanson has been
working in horticulture for
over 30 years. In addition
to presenting two hours on
Saturday and Sunday of Jane
and Darren’s Big Backyard
- Jane regularly features on
Gardening Australia. And for
advice in the garden during
the week TV gardening expert
Vasili Kandiadis.
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Denis Walter provides many
opportunities for discussion
of the lifestyle issues that
matter. With access to guests
like respected psychologist
Sabina Read, legal matters
with Stuart Gibson, Nutrition
with Karen Inge and
veterinary advice with Dr Jack
Arybe.
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Media Kit 2015
Intelligent Influential
3AW - ENTERTAINMENT
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FROM MUSIC
TO THE HEAVY
HITTERS
MUSIC
Billy Pinnell has been our
resident music expert for over
15
years.
TRAVEL
He co-hosts the highly
popular music request
program Blast from the Past
blending talk radio with music
on a Friday and Saturday
night.
HOME IMPROVEMENT
AUTOMOTIVE
In addition to an hour of topical home
improvement on a Saturday morning, the
expertise of Shannon Lush can be heard
regularly with Denis Walter. There is not
a stain or spill that Shannon can’t find
a simple and safe remedy for. And if
you’re having issues with the technology
in your life - Owen Rogers will explain
how to wire up the DVD or tune your new
digital radio.
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HEAVY HITTERS
With so many options on the market
it can be impossible to work out what
car to buy! Luckily Paul Gover who has
been writing, testing and driving cars
for 30 years will pinpoint exactly what
you need. And for the latest trends and
further advice, look no further than Toby
Hagon - the national motoring editor of
Drive.com.au
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Jeff Kennett and John Elliott are both
former leaders of politics and industry.
With their huge profile, they come armed
with criticism, dripping with opinion and
pushing their expertise and agenda.
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Fairfax Radio Network: 3AW Melbourne
Informed
Media Kit 2015
Intelligent Influential
CREATIVE SERVICES
12
FAIRFAX RADIO NETWORK
CREATIVE
SERVICES
3AW’S IN-HOUSE RADIO ADVERTISING STRATEGISTS.
SPECIALISTSINCREATINGCOMPELLINGCONVERSATIONS
WITHTHE LUCRATIVE35+,INFORMED,INTELLIGENT AND
INFLUENTIAL RADIO LISTENER.
CREATIVE
WHAT WE DO
Research has shown that
the creative execution
can affect the success of
a radio campaign by as
much as:
Today’s advertising landscape is the most diverse in history. With so many platform options
available, your advertising dollar needs be spent as effectively as possible on advertising
that can achieve results without blowing budgets.
500%
At 3AW, our creative team will do everything they can to maximise your advertising dollar.
HOW WE DO IT
The Fairfax Radio Network have the cream of radio writing and production talent in Australia.
We believe that what makes radio work is not what you want to say, but what the listener
needs to hear to make them react.
Our highly experienced
creative team will meet with
you to fully understand your
business, your customers
and the aims of your radio
campaign. They’ll agree
the brief and strategy with
you, then create an effective
campaign that delivers
results. Your campaign will
be recorded using the very
best voiceover and acting
talent in Australia, and
produced in our state of the
art production studio.
We will;
1 Take the time to understand your business and your customers and agree a clear brief
with you.
2 Deliver creative solutions that meet that brief, but aren’t the obvious or the everyday.
We’ll achieve the stand out your brand deserves.
3 Cast the very best voice and acting talent, so your message is delivered in an effective,
memorable way.
4 Produce your campaign to the very highest standard, using cutting edge production
tools and studios.
Your campaign will be delivered to you on time and on budget. Nothing is left to chance.
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Fairfax Radio Network: 3AW Melbourne
Informed
Media Kit 2015
Intelligent Influential
CONTACTS
13
FAIRFAX
RADIO
NETWORK
VICTORIA
NATIONAL
Nick Randall
National Sales Director
[email protected]
Level 7, 655 Collins St
Docklands VIC 3008
(03) 8667 3610
NEW SOUTH WALES
Adam Richardson
Sales Director
Media House, Level 7
655 Collins Street
Docklands, VIC 3008
(03) 8667 3750
[email protected]
QUEENSLAND
Tony Wilkinson
Sales Director
[email protected]
Level 1, 170 Pacific Highway
Greenwich NSW 2065
(02) 9930 9954
WESTERN AUSTRALIA
Liz Illidge
Sales Director
[email protected]
Sales Director
77 Southgate Ave
Cannon Hill QLD 4170
(07) 3908 8200
SOUTH AUSTRALIA
Brooke Timmins-Taulelei
Sales Director
Level 1, 169 Hay Street
East Perth WA 6004
(08) 9323 9600
[email protected]
Katie Bridges
Sales Director - DMG Adelaide
[email protected]
Level 4, 75 Hindmarsh Square
Adelaide SA 5001
(08) 8419 1395
For more Information please visit: www.adcentre.com.au
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