Welcome to Bavaria a sense of cultural heritage Enjoy with all your

B ava r i a
B ava r i a
_ S i m p l y w o n d e r f u l
Castles, lakes, mountains, forests. When traveling through Bavaria,
you might think you are turning the pages of a huge storybook. Or,
when taking a stroll through Munich, the former royal residence:
Are you dreaming? Or, when you dive into the Bavarian lifestyle and
enjoy a freshly tapped Bavarian beer in a fantastic beer garden: Can
this be true? Certainly! You’re in Bavaria. Really!
Welcome to Bavaria
We hope you enjoy your stay
in Germany’s largest and
southernmost state, with Munich, its regional capital, and
its spectacular countryside.
Unspoiled nature, fresh air, a
wealth of culture and the laidback Bavarian mentality are its
hallmarks. The region’s many
sparkling lakes, national parks
and countless nature conservation areas are heaven on earth
for vacationers and sports enthusiasts alike. Bavaria’s medieval castles and small towns,
its magnificent palaces and
Baroque churches, not to mention its urban centers, create
the perfect setting for everything from traditional festivals
to high opera. Bavaria offers a
harmonious blend of tradition
and modern lifestyle.
A sense of
cultural heritage
Bavarian people cherish their
culture. Their hospitality makes
guests feel right at home.
Throughout the year, traditional
customs are maintained by
Discover the whole diversity of
Germany’s number one holiday
region on the following pages.
You will find information along
with special insider travel tips on
the very best attractions for each
of the four main tourist regions.
Whether you visit Upper Bavaria,
Franconia, East Bavaria or Allgäu/
Bavarian Swabia: Wherever you go,
you will not want to leave.
_ UPP E R B AVARIA
The mountains are a bit higher, which is why eagles can be
found there; the valleys are a bit lower, which is why the
echo sounds so much better; and the forests are just a bit
greener, enticing you to take a magnificent hike through
them. And then there are the countless famous and idyllic
towns and villages, each one of them worth a visit.
the members of local folklore
associations. Typical Bavarian
costumes as well as the music and the varied folk dances
are known all over the world.
Ancient customs, such as the
maypole, are upheld each year
at annual festivities. The many
spectacular folk festivals are
attractions that you should
experience for yourself.
Enjoy with all your senses
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Germany. Leave the noise and
hectic pace on land behind you
and glide across the smooth
surface. Magical, romantic,
relaxing, interesting and even
educational – the fleet of electronic boats on Lake Königssee
invites you to experience an
unforgettable excursion.
www.seenschifffahrt.de
Berchtesgaden
National Park
Nature conservation, research,
recreation and environmental
studies: The only Alpine National Park of Germany covers an
area of 210 km². A large variety of free programs and tours
including specialty treks based
on a variety of themes for every
age and interest group are offered in summer and in winter.
A network of 230 km of hiking
trails make any vacation a scenic adventure.
www.nationalparkberchtesgaden.de
The Eagle’s Nest (1834 meters) [3]
A historic observation point
high above the Berchtesgaden
area: panoramic views of up
to 200 km can be enjoyed by
visitors to the Eagle’s Nest.
The so-called Eagle’s Nest
teahouse was offered to Adolf
Hitler for his 50th birthday.
Hitler himself rarely used the
Eagle’s Nest, finding the trek
up to the top too unnerving
because of his fear of heights.
Today, the Eagle’s Nest is open
to the public and can be seen
in its original form. The road
from Obersalzberg leading up
Upper Bavaria [1] is characterized by countless highlights
and endless beauty. Monarchs,
abbots, priests, and renowned
architects from bygone centuries have left a legacy of amazing architectural monuments
and picturesque villages, all
complemented by stunning
natural scenery.
Tourist Board Upper Bavaria
[email protected]
www.oberbayern.de
The ideal place for a
memorable vacation
Bavaria, with its four vacation
regions Upper Bavaria, Franconia, East Bavaria and Allgäu/
Bavarian Swabia, is an ideal
destination anytime of the
year. Unique in its diversity, Bavaria also features breathtaking
natural beauty. Plus, Bavaria
excels as one of the culturally most attractive regions
throughout Europe. The region
offers exclusive sports facilities
at any season and a large number of enticing wellness and
health sites. Bavaria’s food and
hospitality industry, with a vast
array of establishments ranging from the inexpensive to the
luxurious, is another outstanding feature.
Bavaria Tourism
[email protected]
www.bavaria.by
Berchtesgadener Land [4]
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The Berchtesgadener Land
spells majestic Alpine peaks,
idyllic lakes and woods, worldclass cultural attractions and
events, as well as sports activities, world-famous sightseeing
attractions and saltwater spa
facilities. Located but a stone’s
throw from Mozart’s birthplace, Salzburg in Austria.
Whether one chooses five-star
accommodations or a cozy
regional guesthouse, there is
plenty on offer year-round in
the Berchtesgadener Land,
such as concerts of the Bad
Reichenhall Philharmonic Orchestra, traditional festivities
and sightseeing attractions
such as Lake Königssee, the
Eagle’s Nest or the Salt Mines.
Lake Königssee [5]
Surrounded by towering rock
cliffs, the lake – emerald green
and silent – is set in one of the
most impressive landscapes in
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to the Eagle’s Nest upper bus
parking area is a unique feat
of engineering seen nowhere
else in the world.
www.eagles-nest-tours.com
Salt Time Journey
and more [2]
Deep inside the Berchtesgaden salt mountain a hidden
world waits to be discovered.
This exciting Salt Time Journey
combines science and fantasy,
impressive special effects and
fascinating facts that are not
just explained but are experienced with all the senses.
The Alte Saline (Old Salt Works)
ranks as a major European
historical industrial monument. The main attraction is
the spring house and spring
chapel constructed in neo-Romanesque style.
www.salzzeitreise.de
For more information
Berchtesgadener Land
Tourismus GmbH
Bahnhofplatz 4
83471 Berchtesgaden
Info-Hotline: +49 1805-86 52 00
[email protected]
www.berchtesgadener-land.com
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The Chiemsee Region [6]
Ideally located between Munich
and Salzburg, the Chiemsee
Region, often also referred to
as the “Bavarian Sea“, is one
of the most favorite vacation
destinations in Bavaria. The
breathtaking landscape of the
Chiemgau and the Upper Bavarian Alps offers a wide variety
of sporting, leisure and cultural
activities. Prien am Chiemsee is
in the heart of this beautiful region and famous for its Bavarian
traditions and cultural events
in exciting venues like the Palace‘s Courtyard of Honor or the
Women‘s Island (Frauenchiemsee) with its annual Christmas
market. From these wonderful
surroundings, you have a fantastic view of the famous palace
of Herrenchiemsee [1] built
by Bavaria‘s “Fairy-tale King“
Ludwig II.
Priener Tourism GmbH
[email protected]
www.tourismus.prien.de
Altötting – Home
of His Holiness Pope
Benedict XVI [3]
Pope Benedict XVI: “Altötting is
the heart of Bavaria and one of
Europe‘s hearts… I was fortunate to be born near the city
of Altötting. The many pilgrimages to Altötting with my family are among my oldest and
fondest memories.“ Altötting is
located in the Upper-Bavarian
Alpine region between Munich,
Passau and Salzburg. For more
than 1,250 years, this town
has been the spiritual center
of Bavaria and for more than
500 years the most significant
destination for pilgrims in Germany. More than one million
pilgrims and visitors per year
seek out the “Black Madonna“,
which is kept inside the Chapel of Grace. You can find this
small sacred building in the
middle of the chapel square.
_ U p p e r B a v a r i a
Pilgrimage and
Tourist Office Altötting
[email protected]
www.altoetting.de
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Garmisch-Partenkirchen [4]
Culture and the great outdoors,
sports and relaxation – Garmisch-Partenkirchen surprises
with its diversity. Superlatives
aptly describe most everything
about this Alpine jewel. Its location is unique, nestled in a
valley surrounded by magnificent mountains and the rocky
peaks of the Zugspitze massif
(2,962 meters). It is both one
of the principal health spas in
the Bavarian Alps thanks to its
climate and Germany´s premier winter sports area. The
host town of the 1936 Winter
Olympics and the FIS Alpine
Ski World Championship 2011.
Whether you prefer Alpine skiing, or instead you would rather
go cross-country skiing, hiking,
white water rafting or paragliding, there is something for
everyone at any season of the
year in Garmisch-Partenkirchen.
Tourist Office
Garmisch-Partenkirchen
[email protected]
www.gapa.de
Tegernsee Holiday
Region: A Bavarian
Treasure [2]
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Zugspitze – Top of
Germany [4]
An outdoor arena with a grand
view: with 2,962 meters
the Zugspitze is the highest
mountain in Germany. Visitors
from all over the world enjoy
the breathtaking view expanding some 200 km. Almost
400 summits in Austria, Italy,
Germany and Switzerland are
visible from afar. Near at hand,
there are many opportunities
for sports and fun up here and
on the surrounding mountains
Alpspitze, Kreuzeck, Hausberg
and Wank. With the welldeveloped network of cable
cars and ski lifts of the Bayer-
the world comes to visit this
unique town, which today
also stages top-class operas
in the Passion Play House
every summer. Besides this,
though, Oberammergau is also
known for its beautiful “Lüftl”
fresco paintings and its worldrenowned wood carvers.
Oberammergau
in the Ammergau Alps
[email protected]
www.ammergauer-alpen.de
ische Zugspitzbahn Bergbahn
AG vantage points, summits,
places to rest, hiking trails
and ski slopes can be reached
comfortably – in summer and
in winter.
Bayerische Zugspitzbahn
Bergbahn AG
[email protected]
www.zugspitze.de
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Andechs Monastery [5]
The holiday region welcomes
its visitors throughout the
year to experience the wonderful variety of handed
down traditions and modern
achievements. At craftsmen
workshops, during numerous
cultural tours, at alternating exhibitions of notable artists or at
the “Volkstheater” – whether
during theme and adventure
hikes or at festivals. For active
vacationers, the area between
the turquoise green lake, lush
pastures and proud mountain
peaks is simply paradise. Experience the elements in and on
the water, on dry land or in the
air! Well-organized packages
for all seasons make your vacation a dream come true any
time of the year and entice you
to a stay in Upper Bavaria.
Tegernseer Tal Tourismus GmbH
[email protected]
www.tegernsee.com
This monastery is famous for
its Baroque church, which has
been a destination for pilgrims
since 1128. Here you can also
taste the seven beer specialties of the world famous
monastery brewery. For fans
of classical music: The famous
Bavarian composer Carl Orff is
buried here.
Kloster Andechs
[email protected]
www.andechs.de
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The Wies Church [7]
The Wies Church, located in Steingaden in Upper Bavaria, is one of
the loveliest Rococo buildings worldwide. On June 14, 1738, a farmer´s
wife, Maria Loy, saw tears on a
dilapidated wooden figure of the
scourged saviour. This miracle led to
a pilgrame rush to see the sculpture.
In 1740, a chapel was built to the
statue. Nowadays, the Wies Church
is a famous place for pilgrames and
belongs to the Unesco World Culture
Heritage.
www.wieskirche.de
Oberammergau in the
Ammergau Alps
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Unesco World Heritage
Oberammergau – permanently
linked with the Passion Play.
The roots of the Passion Play
date back to a vow made
by the citizens of Oberammergau in 1633. The Passion
Play, which they have been
performing at 10-year intervals
since 1634, has made Oberammergau famous throughout
the world. Again and again,
each time the event is held,
important distances
between Munich and
Altötting Andechs Berchtesgaden Garmisch-Partenkirchen Ingolstadt Marktl Oberammergau Prien am Chiemsee Steingaden Tegernsee
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94 km
42 km
152 km
90 km
81 km
109 km
91 km
89 km
104 km
52 km
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Nuremberg –
Modern Metropolis with
a Medieval Flair [1, 3]
Nuremberg, the core city of
the metropolitan region, is over
950 years old and not a bit
tired, suitable for trade show
and convention guests and
popular among tourists seeking culture and enjoyment.
Nuremberg also has a comfortably sized Old Town where you
can find anything your heart
desires: interesting shops,
cozy taverns, sociable beer
gardens and charming squares
with history-charged houses in
between. The Christmas Market and Albrecht Dürer are only
two of the many “hallmarks”
of the city – not to mention,
of course, the International
Toy Fair. The Imperial Castle,
grand sacred buildings and
the Craftsmen’s Courtyard are
“must-sees” for visitors.
Congress- und TourismusZentrale Nürnberg
[email protected]
www.tourismus.nuernberg.de
Rothenburg –
a fascinating medieval
milestone [4]
With its splendid location and
truly medieval atmosphere,
hardly any other town is able
to captivate its visitors in quite
the same way as Rothenburg
ob der Tauber. A walk through
this small town is an unforgettable encounter with bygone
centuries. The imposing build-
For more information
_ F RA N C O N IA
Tourist Information Franconia
Wilhelminenstr. 6
90461 Nuremberg
Phone: +49 911-94 15 10
Fax: +49 911-9 41 51 10
[email protected]
www.frankentourismus.de
www.die-fraenkischen-staedte.de
www.franken-weinland.de
The self-confident Franconians represent an entirely different side of
the Bavarian soul. Here, the landscape is much smoother, and people
enjoy drinking world-class wine instead of beer. People here are downto-earth and proud of their traditions and the cities have maintained
their medieval charm. There’s always another architectural jewel to be
found dating back to the Rococo, the Baroque and Renaissance era.
ing of the Town Hall, stately
towers, massive fortifications,
churches and patrician houses
are witnesses to a mighty imperial past. An imperial castle
dating back to 1142 represents
the beginning of the town.
Rothenburg Tourist Office
[email protected]
www.rothenburg.de
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Franken – A Land of
Wine and Beauty! [5, 6]
World-famous, historical buildings, dreamy landscapes,
magnificent art treasures and a
centuries-old tradition of wine
cultivation – Franconia’s beauty
has many different aspects.
There is much to explore on
a trip to romantic wine towns
and friendly locals. You will
enjoy a vacation that caters to
all your senses. Wine has been
cultivated in Franconia for over
1,200 years. Many well-known,
historical figures have sampled
the precious wines and have
immortalized their experience
in their own words. For example, the famous German poet
Johann Wolfgang von Goethe
once wrote: “Too bad that you
can’t pet this wine.” You have
every reason to look forward
to sampling Franconian wine
as well as experiencing Franconia’s other treasures: the
medieval towns and hamlets,
as well as friendly people who
are committed to preserving
the unique treasures of their
home.
WEINGUT AM STEIN [8]
In the heart of the famous
Würzburger Stein vineyard lies
the estate winery, “Weingut
am Stein, Ludwig Knoll.” It was
founded in 1890 and now in
the fifth generation of winegrowers, it is run by Sandra
and Ludwig Knoll. The modern
design invites you to taste
wine as well as hold seminars
and presentations. Numerous
of events are offered: Wine to
inspire, to enthrall and educate. You will take home one
thing – a new perspective on
wine. During the wine tasting,
you will find out where the
vineyards grow, how the wines
cellar, what makes them distinct and stand out of the
crowd.
Weingut am Stein
Ludwig Knoll
[email protected]
www.weingut-am-stein.de
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Juliusspital Wine Estate
With its 168 hectares, the Juliusspital is one of Germany‘s
largest wine-growing estates.
It has acquired international renown through the continuous
improvement of the quality of
its wines. With its responsibility and commitment to society,
the Juliusspital Wine Estate in
Würzburg not only fosters cultural heritage but also achieves
a unique combination of joie de
vivre and enjoyment of wine.
There are many attractions
awaiting guests: wine tastings,
a tour of the wine estate with
its historical wooden wine
casks and a visit to the foundation including cultural events
such as the annual culture day,
to mention but a few.
Juliusspital Wine Estate
[email protected]
www.juliusspital.de
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Unesco World Heritage
Würzburg – home of an
outstanding palace [7]
important distances
between Munich and
Bamberg Nuremberg Rothenburg Würzburg 231 km
165 km
242 km
280 km
The lively university and
convention city of Würzburg,
gateway to the Romantic
Road, is dominated by its
most prominent landmark, the
Fortress Marienberg. The origins of this fortress date back
to around 1.000 b.C. when a
Celtic fortified refuge existed
on this site. Since the foundation of the Würzburg bishopric
in 742, Würzburg has been the
religious center of the region.
Würzburg experienced its most
prosperous period during the
rule of the art-loving princebishops of the Schönborn
family, for whom Balthasar
Neumann built the “palace of
palaces”, the Würzburg Residence, from 1719 to 1744. The
Venetian artist Tiepolo painted
the vast fresco on the ceiling
above the famous staircase,
and in doing so created the
largest painting in the world.
In 1982, the Residence was
placed on the UNESCO list of
cultural treasures of the world.
Congress Tourismus Wirtschaft
[email protected]
www.wuerzburg.de
Bamberg Old Town –
UNESCO- World
Heritage since 1993 [2]
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Bamberg is situated in the
heart of Franconia, Northern
Bavaria. Bamberg’s Old Town
uniquely illustrates the development of a Middle-Age city.
It is a stroke of luck that the
town survived World War II
almost unscathed. More than
2,000 single buildings are
under the special protection
of the UNESCO and form
one of the largest Old Town
ensembles in Europe. Beautiful works of art have always
been a central element in this
World Heritage City: the late
Romanesque – early Gothic imperial cathedral, the Old Town
Hall built right in the middle of
the river Regnitz, “Little Venice”, the Baroque palace Böttinger house or the Renaissance
buildings of the Old Court are
some examples.
Along with a fascinating townscape, an abundance of festivities, cultural events and treats
await visitors.
BAMBERG Tourism &
Congress Service
[email protected]
www.bamberg.info
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Passau – the city on
three rivers [1]
Passau, located right on the
Austrian border, is better
known as the “Dreiflüssestadt“ (Three-River-City). With
its Baroque buildings by Italian
artists it is one of the most
attractive German cities. Visit
the old town hall with its impressive monumental pictures,
enjoy a boat-trip on one of the
three rivers Danube, Inn and Ilz
or start a river cruise to Vienna
and the Black Sea.
Tourism Passau
[email protected]
www.passau.de
Gigantic organ [2]
This organ is a must-see for
visitors. Five separate organs
which are played from one
console, 17,974 pipes and 233
For more information
_ TH E E A S T
East Bavarian
Tourist Board
Luitpoldstr. 20
93047 Regensburg
Phone: +49 941-58 53 90
Fax: +49 941-5 85 39 39
[email protected]
www.ostbayern-tourismus.de
Three rivers, among them the Danube as the longest river in Europe,
meet here. Eastern Bavaria is just as rich in history and culture. Medieval cities, monasteries and historic sights and, in between, magnificent
landscapes and forests. Among them the Bavarian Forest, which in part
has maintained its primeval character. Glass blower shops, breweries,
monasteries – each one of them worth a visit.
registers make the instrument
in St. Stephan’s Cathedral in
Passau the largest cathedral
organ in the world. It is considered a technical miracle.
Bischöfliche Dommusik
[email protected]
www.bistum-passau.de
and for your well-being.
Impressions that overwhelm
all the senses – life pulsates
in Landshut. You will feel the
intensity of your stay in Landshut either on your own or with
your personal tour guide – discover and experience Landshut!
Office of City Marketing
& Tourism Landshut
www.landshut.de
City Metropolis
Landshut [6]
Walhalla [3]
A city that captivates - again
and again. Fascinating. Contrasting. Inspiring.
A city with a lively picturesque
boulevard and romantic charming side streets. Both plain and
monumental. There are new
things to discover with every
step. Historical buildings and
modern art. Pulsating rows
of shops alternate with quite
oasis-like hidden nooks to relax
Situated on a hill high above the
Danube, the temple of Walhall,
built by King Ludwig I and his
architect, Leo von Klenze, between 1830 and 1841 to honor
German heroes.
Regensburg Tourismus GmbH
[email protected]
www.regensburg.de/tourismus
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Monastery Weltenburg
at Kelheim [5]
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Monastery Weltenburg is the
oldest monastery brewery
in the world. It was founded
by the famous Bavarian Duke
Tassilo III at the beginning of
the 7th century. Today, the monastery still produces 10 beers
in strict accordance with the
Bavarian Purity Law of 1513.
www.klosterschenkeweltenburg.de
[email protected]
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Unesco World Heritage
Regensburg - UNESCO
World Heritage [4]
On July 13th 2006 Regensburg
was inscribed on the UNESCO
World Heritage List with its
unique old town ensemble.
Almost one thousand historical
structures and buildings stand
within a relatively small area.
No other city of this size can
boast as much authentic, historical architecture spanning
hundreds – in fact, thousands
Regensburger Dom [4]
St. Peter’s Cathedral is indisputably Regensburg’s spiritual
center. When you look up
towards the towers of this
imposing Gothic building, you
will see kings on horseback,
foolish virgins, and gargoyles
with animal and human faces.
St. Peter’s is also the home of
the famous boys’ choir “Cathedral Sparrows”.
[email protected]
www.domplatz-5.de
– of years from the city‘s foundation in Roman times to the
present. The old city center is a
place to live and a place people
identify with. Regensburg is a
unique atmospheric city and a
center of business and industry in an increasingly globalized
world.
Regensburg Tourismus GmbH
[email protected],
www.regensburg.de/tourismus
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Historic
Sausage Kitchen [7]
If you were to ask locals what
symbolizes Regensburg best
they will most likely name the
so-called “Historische Wurstkuchl“, the oldest sausage
kitchen in the world. The restaurant serves typical Regensburg sausages with homemade sauerkraut and sweet
mustard. It is located next to
the famous Stone Bridge.
Historische Wurstkuchl
[email protected]
www.wurstkuchl.de
important distances
between Munich and
Landshut Passau Regensburg 75 km
198 km
125 km
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For more information
_ ALL G Ä U A N D S W A B IA
Tourist Board of Allgäu/
Bavarian Swabia
Schießgrabenstr. 14
86150 Augsburg
Phone: +49 821-4 50 40 10
Fax: +49 821-45 04 01 20
[email protected]
www.allgaeu.de
www.bayerisch-schwaben.de
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Ludwig II, the romantic King of Bavaria, loved this region and commemorated it with the historic monument, the Neuschwanstein
Castle. Yet, Bavaria’s south west has much more to offer. Magnificent lakes including the huge Lake Constance, fantastic mountain
silhouettes up to the Southern Alps. Plus, non-stop romantic cities,
small villages and lofty castles.
Augsburg – busy center Füssen in the Allgäu [1]
of Bavarian Swabia [3, 5]
Augsburg, the oldest city in Bavaria, was founded by Roman
troops over 2,000 years ago.
Since its economic heyday in
the 15th and 16th century, the
city has become an important
gateway for trade and travel to
Southern Europe. The wealthy
Augsburg merchants not only
imported the spirit of the Italian
Renaissance, but also brought
Italy‘s architecture to the Lech
River. The Renaissance city hall
and the splendid fountains, the
Fuggerei and the Maximilianstrasse are still impressive
reminders of Augsburg‘s golden
era of the Renaissance.
Tourist Office Augsburg
[email protected]
www.augsburg-tourismus.de
The Fuggerei [6]
Jakob Fugger the Rich founded
the Fuggerei in 1521 as a
social settlement for needy
citizens of Augsburg. It is not
only unique in age, but also in
continuity: The social settlement is still financed exclusively through the Jakob Fugger
endowment. The annual rent
(excl. heating) for an apartment
is still the nominal value of
one Rhine guilder (currently 88
cents). The Fuggerei is a “city
within the city“, with its own
church, walls and gates.
Fuggerei 56
86152 Augsburg
[email protected]
www.fuggerei.de
withdraw from public life. Only
seven weeks after his mysterious death, Neuschwanstein
was opened to the public. Now
vast numbers of people flock
to view his spectacular private
refuge.
Schloss Neuschwanstein
svneuschwanstein@
bsv.bayern.de
www.neuschwanstein.de
is the southern-most end
and climax of the Romantic
Road and is an internationally
renowned vacation and spa
resort at the Bavarian Alpine
foothills. Its location in the
heart of Bavaria’s most charming hill and lake districts make
it the ideal starting point for a
visit to Neuschwanstein, the
fairy-tale castle of King Ludwig II
as well as Hohenschwangau
at only 6.4 km distance. The
Dream King’s second castle,
Linderhof, as well as the Wieskirche (UNESCO World Cultural Heritage Site) are only 45
minutes away by car. Füssens
medieval town center rises
high above the banks of the
Lech River and offers a unique
setting for leisurely shopping
strolls or explorations into past
centuries. Visit the romantic
soul of Bavaria!
Füssen Tourismus
und Marketing
[email protected]
www.fuessen.de
Villa Jägerhaus
Feel like a king yourself and
spend a night at the romantic
Villa Jägerhaus at the foot of
Neuschwanstein Castle. The
4-star hotel offers a marvelous
nighttime view of the two illuminated castles Neuschwanstein and Hohenschwangau.
Schlosshotel
Lisl & Jägerhaus
[email protected]
www.lisl.de
Castle and the stunning area of
The Lake Constance area are
nearby. Not only does it feature
exceptional natural beauty, the
town also offers a wide range
of accommodations with excellent high standards to suit
everyones’ needs. The exclusive shops offer well-known
brands, and the night-life which
is renowned for its cozy restaurants and stylish wine bars,
offering live music, give Oberstaufen that special Alpine flair,
which make it so unique. Since
2008 Oberstaufen’s mountain
range named Nagelfluhkette,
which connects the region of
Allgäu with the Austrian area
called Bregenzerwald, was
declared as a national park and
received a statutory protection.
[email protected]
www.oberstaufen.de
Spend your Vacation in
Oberstaufen & enjoy the
Flair & Lifestyle [2, 4|
Oberstaufen has made a name
for itself as the hikers and
walkers paradise. The grandeur
of its scenery and the location
makes it the perfect vacation
destination. Oberstaufen lies
in the most southern area of
Bavaria and is given the appropriate name, the Tri-BorderRegion; neighboring countries
are Austria and Switzerland.
World famous attractions such
as King Ludwigs fairy-tale
Neuschwanstein [7]
Neuschwanstein Castle is
among the most popular sights
in Europe. The world famous
“fairy-tale Castle“, inspired by
Richard Wagner´s operas, has
amazed millions of visitors. Its
setting beneath the mountains
of the Alps is breathtaking. The
shy King Ludwig II had built
the castle in 1886 so he could
56
3
4
5
6
7
important distances
between Munich and
Augsburg Hohenschwangau Neuschwanstein Füssen
Oberstaufen
68 km
120 km
121 km
132 km
167 km
57
B ava r i a
1
B ava r i a
_ W i n t e r W o n d e r l a n d B a v a r i a –
p l en t y o f sn o w a n d l o t s t o d o !
”Big city” flair and the fascination of Christmas markets, adventure in the snow, winter sports activities
and the beauty of the Alps: Bavaria’s unparalleled
range of attractions has made it one of Europe’s most
popular holiday destinations. Bavaria offers a huge
variety of winter magic.
Winter sports
2
Bavaria as an affordable winter
sports destination [1, 4] is characterized by its multitude of
ski resorts, each with its own
charm and character, like the
Spitzingsee skiing area, Garmisch-Partenkirchen (with the
highest mountain of Germany
- the Zugspitze), the Großer
Arber and Allgäu´s largest winter sport arenas in Oberstdorf.
The slopes in the Bavarian Alps
and the Bavarian Forests have
everything the skier‘s heart
desires: dizzying descents for
the more advanced; and gentle
slopes for beginners, families
and just-for-fun skiers.
www.bayern.by/en/ski-regions
Activities & Events
Bavaria’s winter resorts have
something for everyone and
are not the exclusive preserve
of downhill skiers. Cross
country trails [4], sled runs,
snowshoe hikes, racing down
an ice canal on the World Cup
and World Champions‘ track
at Königsee or the SaltTimeJourney in Berchtesgaden [3]
are just a taste of a wide range
3
As soon as you arrive, you will feel right “at home on the range” on one of
Bavaria’s numerous golf courses located in Bavaria, primarily in the lake
regions near Tegernsee, Chiemsee and Lake Starnberg, in Berchtesgadener
Land and near Neuschwanstein Castle. Even in Munich, awarded “the best
city for golfers”, you will find quite a few great golf courses. Enjoy one of
the many 9- and 18-hole facilities where you can indulge in your passion.
of activities. In the course
of time, prevailing climatic
and topographic conditions
have caused Bavaria‘s skiing
venues, such as GarmischPartenkirchen, Berchtesgaden,
Ruhpolding and Oberstdorf, to
specialize in certain sporting
disciplines.
www.bayern.by/en/
winter-experience
Culture & Cities
The magic of the festive
season is nowhere quite as
evident as at the Christmas
markets [2]. The tempting
aromas of mulled wine, sweet
roasted almonds and gingerbread create an unforgettable
atmosphere. Come and visit
Bavaria´s world-famous Christmas markets in Nuremberg,
Kempten, Prien am Chiemsee
and Regensburg, just to name
a few.
www.bayern.by/en/
winter-experience
4
For more information
BAVARIA TOURISM
The official Marketing Ageny
Leopoldstr. 146
80804 Munich
Phone: +49 89-21 23 970
[email protected]
www.bavaria.by
58
_ TOP - N OT C H F OR G OL F E R S
Golf Museum
Regensburg
Europe’s No. 1
Golf & Spa Resort
A must-see for all golf enthusiasts is the only German GolfMuseum in Regensburg. Along
with the well-known Scottish
Golf Museum in St. Andrews
it houses the most important
collection in Europe. More than
1,200 rarities from all over the
world have been collected during the last 40 years.
Golf Museum Regensburg
Tändlergasse 3
93047 Regensburg
[email protected]
www.golf-museum.com
The Hartl Resort in
Bad Griesbach [2]
is a top-notch golf and spa
resort located in the Bavarian
landscape, only a one and a
half-hour drive from Munich
Airport.
The Chiemsee Golfcard [3]
The Ciemsee region is not only
famous for its natural beauty
and wealth of culture and leisure possiblities. By offering a
fantastic array of golf courses
with mountain back-drops and
breathtaking lakeside views –
it is also a great place to play
golf.
In cooperation with seven regional golf clubs, the Tourist Information Office Prien came up
with something unique – The
Chiemsee Golf Card offers the
opportunity to play at different
locations on varied courses
and at different skill levels in
one of the most beautiful and
idylic golf areas in Germany.
Priener Tourismus GmbH
Kur- und Tourismusbüro
[email protected]
www.tourismus.prien.de
is decorated in Bavarian style.
The emphasis is on a welcoming, relaxing atmosphere
where guests feel right at
home.
1
2
Life on the green
With a winning combination of
tradition, comfort and proximity to the course, the four Hartl
Resort estates are the perfect
place for any golfer to stay.
They are closed partly during
the winter season.
A. Hartl Resort
GmbH & Co. Holding KG
[email protected]
www.hartl.de
Boundless variety
The variety of golf courses –
five of them 18-hole championship courses – and the unique
Golfodrom® training center and
golf academy make a golfer’s
heart beat faster. Experience
high-class service and hospitality at the Hartl Resort hotels
and estates, and enjoy a little
rest and relaxation at the hotel
owned thermal spas.
3
Golfodrom ® [1]
The Golfodrom® is home to the
largest golf school in the world.
With 36 selected international
pros who work with guests
and learners to perfect their
swing, improve their game, or
get them off to a good start in
the game of golf.
Kids-Golf
The Hartl Resort even has a
course just for kids. Adults
enter at their own risk! Enjoy
the fun.
A warm Bavarian
welcome
The Hartl Resort Hotel Fürstenhof, a superior four-star hotel,
For more information
Bavarian Golf Association
[email protected]
www.bayerischer-golfverband.de
59
B ava r i a
B ava r i a
_ HOLIDA Y ROAD S
_ B AR G AI N S A N D OUTL E T S
M o re O u tlets
at a glan c e
1
You can’t have it all? But of course you can! You only need
to drive down the right road. There you will find all the
sights you can imagine, all lined up one after the other,
like a string of pearls. Romantic scenes, the most beautiful
mountain silhouettes, the oldest glass blower shops and
memories of Queen Sissy. Enjoy the ride!
4
5
2
3
The Romantic Road [1, 2] The German
Alpine Road [3]
The Romantic Road, the triad
of nature, culture and hospitality has been the trademark for
almost 60 years. Running from
the Main River to the Alps, it
is Germany’s best-known and
most popular tourist route. The
name Romantic Road itself expresses what many guests feel
while seeing medieval towns,
historic monuments and
breathtaking castles: fascination and a sense of going back
in time. From Würzburg to Füssen, the Romantic Road opens
up to a wealth of European
history, art and culture. On the
way from north to south, the
landscape changes from river
valleys, fertile agricultural land,
forests and meadows to dramatic mountain scenery.
Romantic Road Association
[email protected]
www.romanticroad.de
Crystal Road [4]
The Crystal Road – one of Germany’s most fascinating vacation destinations – stretches
about 250 kilometers from
Neustadt a. d. Waldnaab to
Passau. Central Europe’s largest continuous area of woodstudded hills, located in East
Bavaria, is the spectacular
backdrop for the Crystal Road.
What a contrast between the
fiery, glowing glass with all its
mysticism and suspense and
the peace and quiet of the surrounding landscape. Discover
for yourself the fairy-tale treasures of the world of glass and
the breadth of variety of the
landscape and culture in East
Bavaria.
Tourist Board of East Bavaria
[email protected]
www.ostbayern-tourismus.de
www.dieglasstrasse.de
Welcome to a sensational
panoramic tour through the
Bavarian mountains, where nature is both the backdrop and
the director. Enjoy the aweinspiring panorama of Bavaria’s
mountain scenery and travel
from Lindau to Berchtesgaden
National Park in the Berchtesgadener Land. Comprising 450
winding kilometers, this tour
will offer you plenty of opportunities to see majestic mountains, lovely lakes, homely
villages, historic towns, numerous fortresses and romantic
castles along the way. It is a
truly spectacular and unforgettable way to discover Southern
Bavaria by crossing it from the
West to the East.
Verein Deutsche
Alpenstraße e.V. c/o
Tourismusverband München
Oberbayern e.V.
deutschealpenstrasse@
oberbayern.de
www.deutschealpenstrasse.de
Sissy’s Road – a biographical tour tracing
the footsteps of Empress
Elizabeth from Augsburg
to Geneva [5]
Sissy’s road follows stages in
the life of Empress and Queen
Elizabeth. The Bavarian starting point and western origin of
Sissy’s road is Augsburg. From
Augsburg or Aichach it takes
less than one hour by car to
arrive in Munich, the birthplace
of Elizabeth of Austria. Sissy’s
Road spans across Hungary,
Austria, Italy and Switzerland.
In addition to impressive
monuments and historical
cityscapes, Sissy fans can visit
museums, cultural events and
admire outstanding garden and
park landscapes.
Regio Augsburg Tourismus
GmbH
[email protected]
www.augsburg-tourismus.de
Bavaria is home to many large international
fashion, sporting goods and lifestyle brands.
What’s more, these companies are nice enough
to offer a wide range of their products at
numerous outlets at low prices. A real bargainhunter will not want to miss this opportunity.
Ingolstadt Village Outlet Shopping [2]
Discover Ingolstadt Village
Outlet Shopping in the heart
of Bavaria, only 50 minutes
away from Munich! Find previous seasons’ collections from
over 110 luxury fashion and
lifestyle brands reduced up
to 60 percent (off the former
recommended retail price) all
year round.
This attractive Outlet Village is
home to exclusive brands like
Aigner, Bogner, Calvin Klein
underware, Gant, Mandarina
Duck, MCM, Miss Sixty/Energie, Oilily, Rosenthal, Samsonite, St.Emile, Wolford and
many more. The shopping
atmosphere is comfortable
and easy – with a Tourist Information that provides important information about the
region, over 1,000 free parking
spaces, limousine service,
tax-free-shopping for non-EU
residents, restaurants and
cafes, children‘s playground,
free stroller and wheel chair
rental and a regular bus shuttle
1
Fashion
adidas – sportswear
Olympiaring 2
91074 Herzogenaurach
Bogner – clothing
Am Werbering 5 – 9
85551 Heimstetten
Burlington – clothing
Fabrikstr. 1
79650 Langenau
from the Village into downtown Ingolstadt. You will find
a great shopping adventure in
Ingolstadt Village, in the heart
of one of Germany´s most
attractive regions. And when
you have finished shopping for
your attractive bargains, just
explore the surrounding area –
it´s worth it!
Otto-Hahn-Str. 1
85055 Ingolstadt
[email protected]
www.IngolstadtVillage.com
The renowned fashion house
HUGO BOSS was founded in
Metzingen in 1923, where it
also established the first factory outlet in the 1970s. Today
OUTLETCITY METZINGEN
stands for over 40 international
top brands presented mainly
in flagship stores at year-round
reduced prices. Over three
million customers from more
than 185 nations worldwide
come every year to shop for
high-quality products. Metzingen offers its visitors among
other things parking for more
than 3,000 vehicles, a childcare
and a tourist information that
helps you to find your bearings
and presents attractions featuring of a region where every
trip becomes a short getaway.
Curious about a visit to Metzingen? Nothing could be simpler.
The city is connected to the
railway network and is located
close to the A8 Autobahn
(Munich-Stuttgart).
Reutlinger Str. 63
72555 Metzingen
www.outletcity-metzingen.com
OUTLETCITY METZINGEN [1]
Looking for a premium shopping location? Metzingen
invites you to an inner-city
shopping experience combining top fashion, outstanding
architecture, lifestyle and
culinary delights surrounded
by the charming historical atmosphere of a typical Swabian
small-town. For years the city
with its four outlet districts
has been known as an outlet
shopping paradise throughout
Germany. Factory outlets have
a long tradition in Metzingen
and the surrounding area.
Elho – ski and tennis
Stahlgruberring 22
81829 Munich
Erbacher – sportswear
Heinrich-Hammer-Str. 6
89155 Erbach/Donau
Marc O‘Polo – clothing
Lena-Christ-Str. 46
80807 Munich-Martinsried
Nike – sportswear
Zeppelinstr. 1
91074 Herzogenaurach
PUMA – sportswear
Zeppelinstr. 2
91074 Herzogenaurach
Reebok – sportswear
An der Autobahn 2
91171 Greding
RENÉ LEZARD – clothing
Industriestr. 6
97359 Schwarzach
Rosner outlet
Hermann-Paul-Müller-Str.
85055 Ingolstadt
Strenesse – clothing
Gewerbestr. 10
86720 Nördlingen/Ries
Timberland – clothing, shoes
Höllriegelskreuther Weg 3
82065 Baierbrunn
2
TIP
Mon – Sat there is also a special
shuttle service from the airport
to Ingolstadt Village (stop on request), departing every 1½ hours
from Terminal 1 A/B, Terminal 2
E03 and Central Area between
5:15 am and 0:10 am
www.invg.de/
airportexpress.php
Chinaware
Hutschenreuther
Hutschenreutherplatz 2
95100 Selb
Staatliche Porzellanmanufaktur
Nymphenburg
Nördliches Schlossrondell 8
80638 Munich
Villeroy & Boch
Vielitzer Str. 26
95100 Selb
60
61
B ava r i a
B ava r i a
_ S PRI N G S O F W E LL N E S S
1
In Bavaria, an unwritten law states that
life is meant to be enjoyed. So, it’s no surprise that you will find a huge variety of
wellness packages here. The many healing
springs in Bavaria do their part in assuring
the well-being of their guests.
2
4
3
Feeling great with
WellVital in Bavaria! [1]
WellVital in Bavaria means taking time out to spoil yourself
to bits; it means relaxation
for body, mind and spirit, fitness training and replenishing
that feeling of joie-de-vivre.
To ensure maximum enjoyment and well-being while at
the same time charging those
batteries, the WellVital hotels
and localities have been carefully selected based on strict
quality control criteria. Only
facilities meeting all the criteria
and approved by fully-trained,
independent inspectors are
awarded the WellVital seal of
approval. Whether you come in
search of exercise, relaxation,
beauty pampering or spa treatments one thing is certain –
Bavaria has everything needed
for that all-round feeling of well
being: beautiful scenery, a rich
array of culture, well-preserved
_ Countless resting oases (Garten Eden, Yin Yang, Alhambra,
Paradise Lounge)
_ Daily more than 80 different
highly professional aromatic
water pouring ceremonies
on the hot stones and free
activities
_ From age 16 and up; without
swim wear
Tropical Spa Paradise:
_ Indoor and outdoor pool, water jet massages and bubble
lounges
_ Water gymnastics
_ Vitality Oasis with an assortment of healing therapies
Therme Erding
Thermenallee 1-5
85435 Erding
[email protected]
www.therme-erding.de
customs and traditions plus
warm and friendly people.
Bavaria Tourism
[email protected]
www.wellvital.by
Thermenwelt Erding [3, 4]
Europe’s largest hot water thermal Spa World
Leave your burdens behind and
discover the amazing possibilities of the largest sauna paradise of the world, the tropical
paradise with its own Vitality
Oasis and the largest water
slides paradise in Europe.
No matter whether your visit
is just for a few hours or for a
whole day, you will find everything you would imagine a holy
day to be: restful, relaxing,
exiting and entertaining.
Sauna Paradise:
_M
ore than 25 different types
of saunas and healthy attractions
_ Amazing indoor and outdoor
swimming pool with pool bars
**** Hotel Sommer [2]
Vital-Hotel Sommer leaves
nothing to be desired. In Sommer’s “VITAL-INSEL” wellness
center comprising an indoor
62
swimming pool, an open-air
saline pool and saunas guests
can enjoy an exclusive, personalized pamper program that
promotes relaxation, health
and beauty. The quiet room in
the sauna center features panoramic views of the mountains
and lakes and is the perfect
place to get away from the
stresses of everyday life. The
fully trained staff offers a wide
program of massages, cosmetic treatments for both men and
women and a fitness activities
program to ensure the wellbeing of each and every guest
at the hotel.
Das **** Hotel Sommer
Weidachstr. 74
87629 Füssen
[email protected]
www.hotel-sommer.de
_ He a v en l y A r t H o t e l s
The new Sightsleeping ® Hotels offer their guests
a truly special aesthetic indulgence. Sightsleepers can stay in castles, palaces or contemporary
hotels with a particular visual appeal. In Bavaria
the sightseeing starts the minute you open your
eyes and go down to breakfast.
Criteria for
Sightsleeping® Hotels
Outstanding
Sightsleeping® Hotels
The jury made up of experts
from the fields of art, design,
marketing and travel journalism
based their selection on the
following criteria: a Sightsleeping® hotel has to be a castle,
palace or similar listed building
and must exhibit other interior
design features such as paintings, prints, drawings or sculptures all displaying the same
conceptual idea. The jury also
evaluated any contemporary
furniture used. In addition to
providing accommodation in a
place of interest a Sightsleeping® hotel should also offer a
wide program of activities such
as author readings, concerts or
drama performances.
SchloSShotel
pommersfelden [1]
Schloß 1
96178 Pommersfelden
[email protected]
www.schlosshotelpommersfelden.de
Accommodation
for Aesthetes
The Sightsleeping® brand
stands for a new type of encounter tourism combining
well-being, art and culture
with more active experiences.
The jury was unanimous in its
acceptance of the Nebelhorn
Relaxhotel that displays a successful combination of a wonderful interior and attractive
design. According to Kristina
Bluemcke, Product Manager of
BAYERN TOURISM Marketing
GmbH’s Sightsleeping® brand,
applicants had only been selected following intense discussions.
Bavaria Tourism
[email protected]
www.sightsleeping.com
1
2
Hotel Burg Wernberg [2]
Schlossberg 10
92533 Wernberg-Köblitz
[email protected]
www.burg-wernberg.de
3
Hotel Hezelhof [3]
Segringer Str. 7
91550 Dinkelsbühl
[email protected]
www.hezelhof.com
Nebelhorn Relaxhotel [4]
Am Herrenberg 10 87538 Obermaiselstein
[email protected]
www.nebelhorn-relax.de
Vinotel und weingut
Augustin [5]
Matthias-Schiestl-Str. 4
97320 Sulzfeld am Main
[email protected]
www.vinotel-augustin.de
4
5
InterContinental
Berchtesgaden Resort [6]
Hintereck 1
83471 Berchtesgaden
[email protected]
www.berchtesgaden.
intercontinental.com
6
63
B ava r i a
_ H E ALTH C AR E
Bavaria is famous for its excellent healthcare
standards. Even visitors to the area can benefit
from the quality of the medical infrastructure.
Regardless of whether you come to Bavaria as
a patient or whether you suffer an illness or an
accident while you are here.
The Clinical
Solutions GmbH
1
2
These individually designed
packages can include diagnosis, treatment, surgery, hotel
accommodations, transfer to
a partner clinic for long-term
treatment and sightseeing programs for families. Well-known
medical specialists, state-ofthe-art medical technology and
a comfortable interior design
guarantee the best individual
medical care with the highest
level of quality. What is also
unique is the emphasis on
the interdisciplinary approach:
Thanks to the integration of
the fields of orthopedics,
hand surgery, cosmetic plastic surgery, ophthalmology,
otorhinolaryngology (ear, nose
and throat) and other specialty
fields, the AirportClinic M offers a comprehensive concept
for inpatient and outpatient
care including fields such as
radiology, gynecology, cardiology, gastroenterology and pediatrics. The international flair of
Munich Airport is omnipresent
in the AirportClinic M. It provides an effective, organized
hospital stay and – for specialized surgery or therapeutic
methods – has a network of
experts in Munich.
MediCare GmbH
[email protected]
www.airport-clinic.com
The Clinical Solutions GmbH
has meanwhile grown into five
departments offering: organization of physical check-ups and
medical treatment, patient support, organization of worldwide
medical transportation for patients on board ambulance jets
equipped with state-of-the-art
technologies, organization and
construction of turn-key medical facilities of different subject
areas, advanced training and
continuing education programs
for physicians, services such
as making room reservations
at hotels and reservations
for flight tickets with airlines
worldwide, cultural programs,
car rental, and any other organizational matter that the client
might need.
Innere Laufer Gasse 18
90403 Nürnberg
[email protected]
www.clinical-solutions.de
Munich Airport Clinic –
Europe‘s first airport
clinic [1, 2]
The AirportClinic M opened
at Munich Airport in November 2002. It is the realization
of an innovative “full service
concept“ for patients from
Germany and abroad. The AirportClinic M aims to intensify
“medical tourism“ from foreign countries – offering diverse packages for international patients and their families.
64
Europe Health – your
preferred international
health provider
Here in Europe, particularly in
Germany, the health care system enjoys a fantastic reputation for offering modern medical treatments and services.
Europe Health is a patient
service operator with the central office in Munich, Bavaria,
and many subsidiaries located
throughout Germany. Europe
Health runs offices in clinics
and hospitals to ideally care for
the needs of the international,
traveling patient, who comes
to Germany for specialized
treatment and diagnosis. To
arrange the best framework for
the patients’ therapy process,
Europe Health organizes the
complete stay of the patient
including visa, flight, accommodations, airport transfer
and all medical appointments
needed.
[email protected]
www.europehealth.com
RoSe GmbH
Your reliable partner in organizing your therapy and highestquality recuperation in
Germany and Austria.
[email protected]
www.rose-gmbh.de
B AVARI A T OUR IS M
- the official marketing agency
Your key to business in Bavaria
assistance in planning tours
fam-trips & personalised media trips
marketing materials, news & trends
contacts with qualified partners
joint marketing campaigns & activities
location scouting & filming permits
online-press tool, photo archive
& film footage: www.press.bavaria.by
65
find our Online-Sales Guide at:
For further information please
visit our website or contact us:
Bav aria touris m
- the official marketing agency
Leopoldstrasse 146
80804 munich, Germany
Phone: +49 (0)89 212397-0
Fax: +49 (0)89 212397-99
[email protected]
www.bavaria.by
www.sales.bavaria.by
B ava r i a
_ M ee t i ng & Incen t i v e T r a v e l
1
Bavaria is clearly Germany’s top conference destination and
is streaks ahead of other states when it comes to staging
MICE events of all kinds. Bavaria’s top-notch experiences
get things moving: enchanting countryside, arts and culture
of the very best and a champion range of leisure activities
all combine with a large portion of Bavarian charm – something to suit every business person.
B ava r i a
1
Thuringia
Hesse
Saxony
The largest group
preserved in their original state
Regensburg
The best
preserved medieval city in Germany.
Don´t miss out the oldest sausage
kitchen in the world
Hof
Coburg
3
Zugspitze
The highest
mountain in Germany where you can
4
1
Würzburg
3
Bamberg
of historic buildings in Germany
2
4
2
_ M a p s & Inf o
get a unique panoramic view of Germany, Austria, Switzerland and Italy
Bayreuth
Bamberg
Czech
Republic
Franconia
Nuremberg
4
Würzburg
The largest
ceiling fresco in the world which is
listed in the UNESCO World Culture
Heritage
5
Rothenburg
Therme Erding
World´s
largest spa – only 15 minutes away
from the airport
2
Regensburg
Germany’s Top
Conference Destination
Where better to host a meeting or a conference than where
others spend their holidays?
Enchanting countryside, art,
culture and a range of leisure
activities all combined with
Bavarian charm –something to
suit every business traveler.
Gipfeltreffen® [1, 2, 3, 4]
This is Bavaria’s business tourism brand: top experiences
and top providers inspire top
levels of performance. Suppliers are only accepted as partners if they fulfill all Gipfeltreffen® quality criteria. In addition
to professionalism, it is also
essential that the products
offered by “Gipfeltreffen®”
have a distinct Bavarian flavor
so that visitors are introduced
to the diversity of each region
and the wide range of products
offered. It has been proven
Incentive Travel
in Bavaria
that motivation levels are directly related to one’s surroundings. Bavarian venues
include breweries, royal surroundings, spas, mountains
and the great outdoors.
For further information please
contact:
BAYERN TOURISMUS
Marketing GmbH
[email protected]
www.gipfeltreffen.by
Bavaria
is not only Germany’s no. 1
holiday region, but a top incentives destination as well. Its
numerous sports and leisure
facilities coupled with Bavarian
coziness make the region a
perfect location for incentives.
Bavaria’s attractive offerings
range from medieval towns to
metropolitan cities surrounded
by picturesque landscapes.
Whether you’re interested in
fairytale castles, impressive
soccer arenas, art treasures
or outdoor activities, Bavaria
offers something for everyone.
For the adventurous, anything
is possible: rafting, rappelling,
ballooning, paragliding, mountain bike and snowshoe hiking
tours, ski jump workshops,
rallies in German cars and survival training. For those who
One of many examples is Lake
Chiemsee [4] with its three
islands. The area around Bavaria’s largest lake is perfect
for meetings of any kind.
[email protected]
www.tourismus.prien.de
66
just want to relax, savor a firstclass dinner at the Olympic
Tower or spend an evening in a
cozy mountain lodge enjoying
traditional Bavarian cuisine and
German beer.
www.muenchen.de
www.messe-muenchen.de
Faszinatour –
Sustainable success –
for your team and nature
faszinatour has developed
GreenVent, a special program
for those who want to act sustainably and improve social
engagement. Whether planting
a managed grassland with fruit
trees, constructing a high ropes
course for a social facility or
reforesting endangered mountain forest, collectively standing for something positive
bonds employees, improves
motivation and, thereby, your
team’s effectiveness and performance.
www.faszinatour-b2b.de
BadenWurttemberg
6
the Cinderella Castle
Deggendorf
Landshut
Augsburg
Allgäu/
Bavarian
Swabia
Munich
Passau
Altötting
MUC
5
Upper Bavaria
Kempten
Berchtesgaden
Oberammergau
Lindau
Füssen
6
GarmischPartenkirchen
3
Austria
67
The
castle which inspired Disney to built
East Bavaria
Ingolstadt
Neuschwanstein
Sightsleeping
Stands for
a new type of encounter tourism
combining well-being, art and culture
The Romantic Road
T he German
Alpine Road
Crystal Road
Sissy’s Road
D i sc o v e r i es
_ PR E C IOU S M E M ORI E S
_ highlights
The Cathedral in Salzurg
The most
monumental early-Baroque building in the Alps _ page 74
Ice Cave Werfen
The world´s largest ice cave
discovered by Anton Posselt in 1879 _ page 74
Europa Park Rust
Germany´s largest
theme park with more than 100 fascinating attractions
and international shows _ page 70
Galaxy Water slide park
Europe´s longest
water slide with a lenght of 360 meters _ pege 70
Swarovski Crystal Worlds
One of the
most visited sightseeing attractions in the Alps including
the world´s largest Swarovski Shop _ page 73
68
69
D i sc o v e r i es
1
Spend all day on the super slide. Spend the
whole day totally relaxed. An entire day of
adventure. An entire day of fun and high spirits.
And all of this for everyone, for the whole
family – that’s what theme parks are there for.
And there are plenty of them in Southern Germany.
Europa-Park Rust –
one of the world’s
leading theme parks
[1, 3]
On an area of 85 hectares
more than 100 fascinating
attractions and international
shows guarantee plenty of fun
and unforgettable moments.
Whether a trip to the stars in
the dark coaster “Eurosat”, a
splashy tour through Greek
mythology in the water rollercoaster “Poseidon”, a highspeed thrill ride on Europe’s
highest and biggest rollercoaster “Silver Star” or for the
youngest visitors an exciting
coaster ride on the YoungSTAR
Coaster “Pegasus” – plenty of
fun is guaranteed!
Europa Park GmbH & Co
Europa-Park-Str. 2
77977 Rust near Freiburg
[email protected]
www.europapark.de
2
“Alpsee Bergwelt“
3
Alpamare
The Alpamare was Europe’s
first waterpark when it opened
in 1970, and continues to be
the industry’s trendsetter with
new innovations every year.
The Alpamare offers both fun
and relaxation for the entire
family. Seven long and adventurous waterslides, Europe’s
first indoor surfing facility and a
wave pool are great fun. Health
and wellness can be found in
the unique iodine pool; various
whirlpools, bubbles and massage jets enhance relaxation
and regeneration.
Ludwigstr. 14
83646 Bad-Tölz
[email protected]
www.alpamare.de
D i sc o v e r i es
_ J U S T F OR F U N
“Alpsee Bergwelt“– since August 2006 the region round the
lake Alpsee near Oberstdorf
has one more top-class attraction: The longest all-weather
coaster in Germany and the
biggest high-wire forest adventure course in Bavaria with
high ropes course provided
the region with a fascinating
adventure paradise. Brought
up by a double chair lift, a joyful downhill starts! Descending
a length of over 3 km, with
68 downhill bends, 23 waves,
7 jumps and 4 bridges, over
lanes, ravines and creeks, you
will be sure to hear plenty of
laughter, cries of excitement
and pure fun. This new world
of adventure is a valuable addition to the existing leisure time
activities in the region.
Ratholz 24
87509 Immenstadt
[email protected]
www.alpsee-bergwelt.de
Heroes wanted at LEGOLAND® Deutschland [2]
A colorful world of action, fun
and adventure awaits visitors
of all ages at LEGOLAND®
Deutschland. The family park
near the Bavarian town of Günzburg is located just off the A8
Autobahn, about an hour from
Munich and Stuttgart. In the
eight fascinating theme areas,
with over 50 extraordinary
roller coasters, water attractions, live shows and workshops, anyone can slip into the
70
_ TH E B E S T O F TH E ALP S
Five countries call the Alps their own. The famous Alpine resorts jointly
invite you to experience the magnificent beauty of the region. Where
summer is at its best, where the slopes shimmer in the winter, where
celebrities feel right at home, where you can really find the action, all
of this and more is in “The Best of the Alps”, the where-is-what guide
for the most demanding of tastes.
role of a real hero and become
a pirate, knight or race driver.
LEGOLAND ® Deutschland
Freizeitpark GmbH
Legoland Allee
89312 Günzburg
[email protected]
www.LEGOLAND.de
Galaxy Erding –
Europe’s largest water
slides paradise
A total of 16 water slides with
a total length of 1,400 meters
promise lots of fun and action.
GALAXY ERDING was built
for young and old alike with
special grading on levels of
difficulty for each of the slides.
Whether steep, wide, curvy,
straight, fast, dynamic, long or
short, the slide paradise is the
leader in technology and design when it comes to today’s
water slides.
GALAXY ERDING
Thermenallee 1
85435 Erding
[email protected]
www.galaxy-erding.de
Cortina d’Ampezzo
Cortina d’Ampezzo, also known
as the “Queen of the Dolomites”, is the most fashionable
ski resort in Italy. It is surrounded by forests and wide
ski slopes, below towering,
craggy, red-rock mountains. It
offers something for everyone
and most experienced skiers
will want to visit it.
Tourist office
Cortina d´Ampezzo
[email protected]
www.cortina.dolomiti.org
Lech am Arlberg
Lech with Oberlech, Stubenbach, Zug and Zuers create
a single large ski region with
plenty of variety, where the
slopes end at the hotel door.
Lech Zürs Tourismus GmbH
[email protected]
www.lech-zuers.at
St. Anton am Arlberg – the
cradle of alpine skiing also
enticing in summer [3]
In summer, St. Anton am
Arlberg offers: a golf course,
mountain bike routes, mountaineering, riding, paragliding
and the large ARLBERG-well.
com-Center with indoor and
outdoor swimming pool. In
winter, 280 km of slopes, 180
km of deep snow slopes and
85 lifts await to be explored
by you.
Tourist office St. Anton
am Arlberg
[email protected]
www.stantonamarlberg.com
Kitzbühel [2]
Kitzbühel symbolizes romantic
charm, a sporting challenge
and modern Alpine lifestyle.
The almost unreal ambience
of the traditional historical old
town, the unique location and
sheer beauty of the region
with its lush green meadows,
a superb offering in terms of
sports and recreation, and a
full calendar of world-class
events – the combination of
all of that makes Kitzbühel the
number-one vacation destination for many visitors year in
and year out.
Kitzbühel Tourismus
[email protected]
www.kitzbuehel.com
1
2
3
Seefeld [1]
Rich in history and tradition,
this charming Tirolean area
near Innsbruck is located on a
sunny alpine plateau on 1,200
meters and surrounded by
majestic mountains. Visitors
appreciate the almost limitless summer outdoor activities
as well as world-class winter
sports, not to mention firstclass hotels, a lively pedestrian
zone, exclusive shopping, dining, festivals and nightlife with
its famous Casino. 140 km
from Munich Airport.
Olympiaregion Seefeld
[email protected]
www.seefeld.com
Arl.rock
For more information
As well as classic indoor sports
activities, arl.rock offers a combination of climbing opportunities
unique to Austria.
Best of the Alps Head Office
P.O. BOX 124
3818 Grindelwald, Switzerland
Phone: +41 33-8 54 12 12
Fax: +41 33-8 54 12 10
[email protected]
www.bestofthealps.com
Tourist office St. Anton am
Arlberg
[email protected]
www.stantonamarlberg.com
71
For more information of
all “Best of the Alps“
important distances
between Munich and
Chamonix: www.chamonix.com
Davos: www.davos.ch
Garmisch-Partenkirchen:
www.garmisch-partenkirchen.de
Grindelwald: www.grindelwald.ch
Megève: www.megève.com
St. Moritz: www.stmoritz.ch
Zermatt: www.zermatt.ch
Bad Gastein Bad Ischl Cortina d’Ampezzo Kitzbühel Lech am Arlberg Saalbach Salzburg Seefeld St. Anton am Arlberg Zell am See Garmisch-Partenkirchen 224 km
208 km
322 km
127 km
187 km
191 km
135 km
125 km
263 km
181 km
90 km
D i sc o v e r i es
1
For more information
_ TRIP S TO T i ROL
In the very heart of the Alps, bordering Germany, Italy and Switzerland,
lies a small region with huge traditions, a region that has made
a name for itself as host to sports events and to nature enthusiasts –
Tirol. Austria’s third largest province, with its countless peaks and some
600 mountains, is a paradise for hikers, mountain-climbers, skiers,
snow-boarders and other connoisseurs of the Alpine way of life.
Tirol Marketing Service GmbH
Maria-Theresienstr. 55
6010 Innsbruck, Austria
Phone: +43 512-90 08 644
Fax: +43 512-90 08 625
[email protected]
www.visittirol.com
www.tirol.at
6
7
2
TIP:
Farm h o liday s
in T ir o l [ 5 ]
3
Head out to one of the qualitycertified farms! Because they
crave the authentic and
genuine!
No staged adventure tours
here! Instead, red-currant jam
is spread on our bread and you
can listen to the chirruping of
the sparrows and watch the
cows being milked. During a
“Farm Holiday”, you will quickly
see that everything is real: the
people, the nature and your
vacation.
8
4
Achensee
region [1]
The Achensee is the largest
lake in Tirol. It lies embedded between Karwendel and
Rofan in a wonderful natural
landscape of mountains and
meadows. The Achensee holi­
day region is known as Tirol’s
sports and activity park, and
is loved for its many leisure
possibilities. Almost all types
of sports can be ideally combined with a boat ride on the
Achensee or a cog wheel train
ride on the oldest and only
steam-driven funicular railway
in Europe.
Tourist Board Achensee
[email protected]
www.achensee.info
Innsbruck – the capital
of the Alps [6]
Keen on mountains and cul-
5
interrupted panoramic views
of the Dolomites, Oetztal and
Stubai Alps! Be spoilt by the
exclusive scenery and the culinary delicacies at breathtaking
heights. Easily accessible for
skiers and walkers in the top
quality skiing area! Welcome at
the Diamond of the Alps!
Ötztal Tourism
[email protected]
www.oetztal.com
ture? Medieval lanes and urban
shopping? Visit Innsbruck,
home of the winter Olympics
1964/1976. You can do and get
everything you could possibly
desire. Because the countryside starts right on the town’s
doorsteps and sports events
go hand in hand with cultural
highlights.
Innsbruck Tourism
[email protected]
www.innsbruck.info
AREA 47 - The new
highlight at the entrance
to the Ötztal Valley [8]
Nature and high-tech combined
to an extraordinary recreational
experience for everyone.
Whether outdoor adventure,
event arena, water action or a
stage for business incentives –
the 6.5 ha location at the 47th
latitude between HAIMING,
Ötztal – Sublime
Vantage Point [3]
The Top Mountain Star at
3,080 meters – a breezy lookout point featuring a stylish
mountaintop bar: Superb un72
Swarovski
Kristallwelten [4]
SAUTENS and ROPPEN leaves
nothing to be desired. Top
concerts, top events, climbers’
paradise, 20.000 sqm water
world, thrilling slides, outdoor
sports, entertained dining,
event hall, adventure lodges
and much more is waiting for
you…
AREA 47 Betriebs GmbH
[email protected]
www.area47.at
Situated in Wattens, some 15
km from the Tirolean capital
Innsbruck, the Crystal Worlds
is one of the most visited
sightseeing attractions in the
Alps and includes the world’s
largest Swarovski Shop with a
unique selection of Swarovski
products, the largest ever cut
crystal and the most recent
trends in fashion, jewellery and
accessories.
Swarovski Kristallwelten
swarovski.kristallwelten@
swarovski.com
www.swarovski.com/
kristallwelten
Wilder Kaiser family
region – a whole range
of experiences [2]
Zillertal [7]
In the heart of the Tirolean
Alps, a true vacationer’s paradise is waiting to be discovered!
From the idyllic, wide valleyfloor to the everlasting snow
on the Hintertux Glacier, the
Zillertal boasts an endless array of Alpine highlights. Crystal-clear springs and bubbling
brooks so pure you can drink
from them, lush Alpine pastures and unrivalled panoramas
of fifty-five 3,000-meter peaks
promise to provide unforgettable spectacles of nature, day
after day.
Zillertal Tourism
[email protected]
www.zillertal.at
The four villages of Ellmau,
Going, Scheffau and Söll in the
Wilder Kaiser family region
invite you to savour the highlights of sporting pleasure and
traditional Tirolean hospitality.
400 km of marked hiking trails,
gentle hills, romantic lakes and
specialized family mountain
theme parks as well as 279
km of ski slopes in the SkiWelt
Wilder Kaiser are waiting to be
discovered by you.
Tourist Board Wilder Kaiser
[email protected]
www.wilderkaiser.info
73
Farm holidays in Tirol
Brixner Str. 1
6020 Innsbruck, Austria
Phone: +43 5-92 92 1172
Fax: +43 5-92 92 1179
[email protected]
www.farms.at
for more unique Tirolean places
see Kitzbühel, Seefeld and St. Anton
on page 71.
important distances
between Munich and
Achensee
Ötztal
Riedel Glas
Swarovski Kristallwelten
Wilder Kaiser
Zillertal
87 km
219 km
92 km
152 km
113 km
133 km
D i sc o v e r i es
_ S a l zb u r ge r L a n d – S ee a l i ne - u p
For more information
o f s p ec t a c u l a r s i g h t s
SalzburgerLand Tourismus
Wiener Bundesstr. 23
5300 Hallwang bei Salzburg, Austria
Phone: +43 6 62-6 68 80
Fax: +43 6 62-66 88 66
[email protected]
www.salzburgerland.com
2
SalzburgerLand is a region with a splendid
past, once ruled by powerful archbishops,
a place offering top-notch cultural events
and – at the same time – a region with
an eye towards the future, nestled in the
heart of Europe.
1
Salzburg [1]
Salzburg is one of the most
beautiful cities in Europe, winning international acclaim in
1997 with its designation as a
UNESCO World Heritage Site.
The historic city center with
its variety of structural styles
is a rare architectural treasure.
With a city so rich in visual
attractions, guests are encouraged to plan enough time for
a visit to Salzburg to capture
some of the unique atmosphere and join in the lovely
urban bustle. Whether you are
coming to enjoy the culture,
go shopping, stop at a café or
a trendy restaurant, or simply
spend a day in town, Salzburg
has many charming facets like:
Hohensalzburg
fortress,
the chief landmark of the city
and largest, fully preserved
fortress in central Europe
The Getreidegasse [4]
as heart of Austria‘s most
beautiful shopping center
The Cathedral [2],
which is the most monumental
early-Baroque building in the
Alps, and much more.
The sound of music tour
Sound of Music fans simply
must take this opportunity
to visit the famous film locations on a trip to Salzburg
and its surrounding area with
the sound of music tour. The
movie has become a cult film
overseas and many fans have
always dreamed of seeing
where Maria once lived.
www.salzburg.info/
soundofmusic.html
Mozart in Mozart’s birthplace
in the Getreidegasse, his later
residence, the Mozart Statue
and of course in his music,
which you can hear in several
different locations!
Mozart Dinner Concert
The Mozart Dinner Concert is
unique in Salzburg and all over
the world. Enjoy the most popular compositions by W.A. Mozart by candlelight in the stylish ambiance of the Stiftskeller
St. Peter restaurant.
www.salzburg-concerts.com/
salzburg/mozart-dinnerconcert/home
Salzburg Card
The best way to visit Salzburg
is with the popular Salzburg
Card, which includes
_ f ree single admission to all
the city‘s attractions
_ f ree use of public transport
throughout the city, incl.
the Fortress funicular, Untersberg panorama boat
and cable car, and attractive
discounts for cultural events,
various tours and excursions.
The card is available for 24, 48
and 72 hours and costs approx.
between 22.- € and 37.- € for
adults; children half price.
Tourismus Salzburg GmbH
[email protected]
www.salzburg.info
The marionettes dance
the Sound of Music
The “Sound of Music“ musical can now be seen at the
popular Marionette Theater in
addition to many other operas
by Mozart, Strauss and other
composers.
www.marionetten.at
Mozart and Salzburg [5]
Although Mozart’s music has
captured the hearts of music
lovers around the world, his
hometown Salzburg is the city
most closely associated with
the great composer. 350 of
his loveliest works were composed in Salzburg, laying the
cornerstone for his unique career and making Mozart what
he has undisputedly been to
this day: the world‘s most important and most often played
composer. His memory is preserved in Salzburg with great
love and expertise. Visitors
from all over will find traces of
The Salt Worlds of
Salz­burg/Bad Dürrnberg
[7]
The Salt from the Dürrnberg
gave both the city and the
state of Salzburg their names.
You are welcome to Europe’s
oldest show mine with the
traditional miners’ salute. For
more than 300 years, visitors
have been guided through
these tunnels and galleries.
Ride the mine railway and
miners’ slides on an adventurefilled journey down to the
74
subterranean salt lake, where
you’ll then take a raft ride
cloaked in mystic tones.
www.salzwelten.at
Ice Cave Werfen [3]
Welcome to the world‘s largest ice cave. In 1879, Anton
Posselt, a natural scientist
from Salzburg, pushed 200
meters into the darkness of
the caves and officially “discovered“ the Eisriesenwelt. In
1920 the old cabin was built
and the first climbing routes
were established. This cave
has several halls, decorated
with all kinds of ice formations,
gigantic columns, ice waterfalls and glaciers.
www.eisriesenwelt.at
Salzkammergut – the
“Lake District“ [6]
A magical mountain world, rich
with evergreen forests and 76
unfathomably deep lakes, all
with crystal clear water, hidden
valleys, mighty glaciers and secluded trails. This landscape is
one of Europe‘s finest and the
area is a true magnet for those
seeking the best of Austria‘s
Baroque heritage and a taste
of subalpine scenery.
www.wolfgangsee.at
Salzkammergut
Lake Cruise
If you want to experience the
total magnificence of the Lake
District, take a lake cruise and
spend a few hours seeing
wonderful lakes and majestic
Tourismus Salzburg GmbH
Auerspergstr. 6
5020 Salzburg, Austria
Phone: +43 6 62-88 98 70
Fax: +43 6 62-8 89 87 32
[email protected]
www.salzburg.info
3
mountain peaks. A Salzkammergut Lake Cruise is more
than a boat ride. It‘s an adventure steeped in history and
romance, creating memories
that will stay with you forever!
www.wolfgangseeschifffahrt.at
4
Bad Gastein –
fit for royalty
In the midst of the Hohe Tauern
National Park, Bad Gastein
basks in fresh mountain air
and a fog-free setting at 1,000
meters above sea level. Its
very characteristic appearance,
with beautiful buildings dating
back to the “Belle Époque“,
blends harmoniously into its
natural surroundings. This is
a spa town of world renown
with a very special flair: Relaxation and recreation in pure
mountain air, combined with
an ideal high-altitude climate
and Gastein’s thermal waters
guarantee you a vacation that
is certain to exceed your highest expectations!
www.gastein.com
5
6
SalzburgerLand Card
The SalzburgerLand Card includes admission to over 190
sights, attractions, natural
monuments and even mountain lifts throughout the whole
province of Salzburg. With a
one-time price this all-inclusive
card is a hit for everyone!
www.salzburgerlandcard.com
7
75
D i sc o v e r i es
_ M a p s & Inf o
Prague
Frankfurt
Saarbruecken
Nuremberg
G e r m a ny
3
Galaxy
4
5
Zurich
Kufstein
Alpine Coaster Garmisch Wattens
Kitzbühel
Seefeld
Arlberg
Innsbruck
S w i t ze r l a n d Davos
Mégève
Milan
Turin
Vienna
4
Salzburg
5
2
ski Shop
H u ng a r y
Theme PArks
Fun and adventure for fami-
lies in Austria and Germany
Best of The Alps
The twelve hippest
ski resorts in Germany, Austria, Italy, France and
Switzerland
Tirol
”The land in the mountains“ – inherent
natural beauty and captivating culture
Salzburg
C r o at i a
Venice
B o sn i a a n d
He r zeg o v i n a
Genoa
Pisa Florence
Swarovski Crystal Worlds
in the Alps including the world´s largest Swarov-
Austria
Bad Gastein
Galaxy Water slide park
One of the most visited sightseeing attractions
Bad Ischl
1
I ta ly
76
Germany´s lar-
360 meters
Trieste
Verona
Europa Park Rust
Europe´s longest water slide with a lenght of
S l o v en i a
Bergamo
Chamonix
The world´s
attractions and international shows
Cortina d‘Ampezzo
St. Moritz
Geneva
Ice Cave Werfen
gest theme park with more than 100 fascinating
Linz
Munich
Zermatt
2
1879
Legoland
3
Bern
the Alps
largest ice cave discovered by Anton Posselt in
Europa-Park
Basel
The Cathedral in Salzurg
The most monumental early-Baroque building in
C zec h Re p u b l i c
Stuttgart
F r a nce
1
Ancona
77
”The city of Mozart“ and the
breathtaking scenery of the ”Lake District“