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Over the past 20 years, The Century Council has become a leading force in the fight against drunk driving and underage drinking. Funded by distillers – Bacardi U.S.A., Inc.; Beam Global Spirits & Wine, Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; Pernod Ricard USA; and Sidney Frank Importing Co., Inc. – and working in collaboration with multiple partners nationwide The Century Council has developed and implemented innovative approaches to dealing with these critical issues. ALCOHOL-IMPAIRED DRIVING FATALITIES In part and due to The Century Council’s work, notable progress has been made. During the past two decades, alcohol-impaired driving fatalities have decreased 32 percent to a record low of 10,839. During this same time, current underage alcohol consumption decreased 33 percent to a historic low 27 percent since the inception of The Century Council. The following retrospective provides a snapshot of our contributions since our inception in 1991. As we reflect on our accomplishments during the past 20 years, we realize that more can be done to improve the safety and health of our communities. We look forward to continued progress in the fight against drunk driving and underage drinking! HAVE DECREASED % 32 AND UNDERAGE DRINKING HAS REACHED A HISTORIC LOW OF % 27 HELPING RETAILERS ON THE FRONT LINES SINCE ITS INCEPTION IN 1991, The Century Council’s commitment to assist retailers has been demonstrated by the development and distribution of various initiatives especially designed to deter young people from attempting to purchase beverage alcohol. SEE THE CAMPAIGNS SURVEYED 292 92 96 65 Early on, the “Front Lines” program offered retailers a broad selection of fully tested eye catching materials to let youth know, loud and clear, that if they were looking to buy alcohol they were in the wrong place. Throughout the years multiple campaigns have been developed to reinforce this message. PERCENT WERE DISPLAYING MATERIALS PERCENT RATED THE MATERIALS “VERY EFFECTIVE” OR “SOMEWHAT EFFECTIVE” PERCENT FOUND IT EASIER TO REFUSE TO SELL ALCOHOL TO MINORS The “Excuses” campaign – a collection of actual excuses used by “wannabe” buyers was launched in 1997. A national survey of 292 retailers found that 92% were displaying these materials. Over 96% rated the materials “very effective” or “somewhat effective” in deterring underage attempts to purchase and about two-thirds (65%) found the materials made it easier to refuse to sell alcohol to underage youth. Over 6 million pieces of point-of-sale materials have been distributed to over 100,000 retailers nationwide. GO! Learn more about WE DON’T SERVE TEENS “We Don’t Serve Teens” (2007), Don’t Even Try” (1999), the “Pop-Culture” campaign (2000), and “65%” (2004) are all examples of successful research-based point-of-sale initiatives. d, nor de eda si eres me os estan allá. c los refres fighting Distillers and drunk driving underage drinking www.cen turycouncil.org Culturally sensitive adaptations of these materials in Spanish have also been part of The Century Council’s efforts to support retailers in areas with high Latino populations. From the original “Here’s Looking at You, Kid” materials to the most recent “We Don’t Serve Teens” campaign developed in collaboration with the U.S. Federal Trade Commission – millions of pieces have been distributed free of charge to hundreds of thousands of retail outlets across the nation. SI TOMA NO MANEJE CULTURAL RELEVANCE THE KEY TO SUCCESS Si Toma No Maneje was the first comprehensive program in the nation developed to provide the Hispanic community with culturally relevant information to address drunk driving. Initiated with a two-year seed grant from California’s Office of Traffic Safety in 1989, Si Toma No Maneje became a fully funded program of The Century Council in 1992 and was expanded to include underage drinking-related messaging. California law enforcement agencies credited the program with contributing to a significant drop in DUI arrests among California Hispanics and from 1991 to 1996, the rate of DUI arrests per 1,000 Hispanic driving population fell 39%. The program’s multi-prong outreach effort included: La Promesa, a designated driver pledge initiative created in partnership with the Archdiocese of Los Angeles that reached out to more than one million Hispanics nationwide; Sin Rodeos: Hablando con los Niños sobre el Alcohol, an adaptation of the successful middle school program Ready or Not: Talking with kids about alcohol; point of sale materials in Spanish; and, a vast array of outdoor (billboards), radio and television public awareness campaigns. In 1994, The Century Council’s public service announcement “El Niño” received an award from Hispanic Business Magazine as Best Public Service Announcement. The Century Council’s commitment to providing the Hispanic community with culturally sensitive information about drunk driving and underage drinking continues to be a priority. In 2000, the ¡Vive, por nuestro futuro! ¡Si tomas, no manejes! campaign was developed in partnership with Recording Artists, Actors and Athletes Against Drunk Driving (RADD) and the National Association of Broadcasters (NAB). KEEPING CELEBRATIONS SAFE! Whether it’s Prom Season, Fourth of July, Homecoming, Game Day or the Holidays, celebrations should always be a happy occasion. Throughout the years, The Century Council has worked with multiple partners in communities across the nation to increase public awareness of the importance of responsible decision making about beverage alcohol when celebrating. Campaigns such as La Promesa (1992), Key to Life (1994) and Before You Celebrate, Designate (1996) were instrumental in educating community members about the importance of the designated driver and responsible hosting. The year-round sober rides program, Last Call (1993) and holiday specific efforts such as Home Free (1993) set the foundation for our current support of the Washington Regional Alcohol Program’s SoberRide. To promote safety during Prom and Graduation season, The Century Council developed the “Full House at Prom Night” program based on a mini television episode featuring the cast of the hit ABC series, “Full House”. Launched in 1992, this educational program was distributed to over 8,000 high schools reaching over 2 million students nationwide. In recent years, a partnership with the American School Counselor Association (ASCA) has provided an excellent distribution opportunity for the Prom Night Tips for Parents poster and flyer. In keeping with the times, new communication tools have been used to expand these important outreach efforts including: blast e-mails, blog, Twitter, & Facebook postings and a series of interactive e-cards. Prom Video E-card CLICK TO WATCH! The Snowman Stumble Holiday Interactive Game CLICK TO PLAY! The Fourth of July Interactive Holiday E-Card CLICK TO VISIT! CENTURY CITIES WHAT DO THESE CITIES ALL HAVE IN COMMON? MAKING A DIFFERENCE ONE COMMUNITY AT A TIME They were all part of a select group of locations identified back in 1993, by The Century Council, PORTLAND, ME to become “learning laboratories” for a unique grassroots project EUGENE, OR LONG ISLAND, NY OMAHA, NE AMARILLO, TX CHAMPAIGN/URBANA, IL called Century Cities. Serving as a catalyst, The Century Council developed an effective process for creating grassroots support to address drunk driving and underage drinking in these communities. Local coalitions introduced, tested and perfected promising initiatives for possible replication in other cities. These coalitions developed initiatives supporting law enforcement, education, public awareness and retailer involvement. One of the keys to the success of this model was wide participation among community stakeholders (private citizens, elected officials, law enforcement, educators, community and faith based organizations, health care professionals, retailers, etc.). THE CENTURY COUNCIL’S SUPPORT OF THESE MULTI-YEAR PROJECTS INCLUDED THE FOLLOWING PHASES: 1 2 3 IDENTIFYING AND ORGANIZING STAKEHOLDERS PROVIDING AND IMPLEMENTING A VARIETY OF PROGRAMS CUSTOMIZED TO EACH LOCATION A Pacific Institute for Research and Evaluation (PIRE) study of the Century Cities cited the following 5 primary reasons for the Century Cities initiative’s success: • Generated effective coalitions • Had a clearly defined mission • Provided effective organizational assistance • Demonstrated ability to be replicated over several locations • Encouraged community empowerment The Century Cities model of coalition building and many programs developed SETTING THE STAGE FOR SUSTAINABILITY as part of this project are still being used in communities across the country. WITH KIDS ABOUT ALCOHOL In 1993, the Michigan Liquor Control Commission and the Boys and Girls Clubs of Southeast Michigan approached The Century Council to fund the development and testing of a “reality-based” program to help adults discuss alcohol with children at an early age. IT’S SOONER THAN YOU THINK! Recognizing that it’s never too early to talk to kids about the dangers of underage drinking and that parents are the primary influence in children’s lives, Ready or Not: Talking with kids about alcohol became the first program of its kind to reach out to parents of youth 10-14 years old. Its use of real life scenarios and discussion groups provided parents with the resources needed to have meaningful conversations with their kids about the dangers of underage drinking. An independent survey by the Pacific Institute As part of a national partnership with the Boys and Girls Clubs Research and Evaluation (PIRE) among adults of America, materials were distributed to all their clubs. In addition, many other local, state and national organizations who participated in the Michigan pilot program, determined that two-thirds of participants were motivated to talk with their kids about alcohol, and two-thirds found the program helpful in deciding what to say. PERCENT 66 of participants were motivated to talk to their kids received Ready or Not materials. To expand the program’s reach, culturally sensitive Spanish and Native American versions were developed in collaboration with education and prevention experts from each one of these communities. An Interactive game that is part of the Ask, Listen, Learn: Kids and Alcohol Don’t Mix campaign CLICK TO VISIT! Many years later, the main criteria that served as the foundation for Ready or Not continues to be valid as reflected by the development of the successful Ask Listen Learn: Kids and alcohol don’t mix program. As with all of our initiatives, the success of the Ask, Listen, Learn: Kids and Alcohol Don’t Mix program is in part due PARTNERS to the support of a variety of partners. Since development, the partnerships established through this initiative have given the program the ability to reach millions of kids, parents, and teachers across the nation. “OH, YE S!” OH NO SAYS hy Lifestyle . The most nd TV dance champion n, an Olympic athlete—a Apolo Anton Ohno is probably heard the expressio Olympian knows you’ve are what you drink, too. decorated U.S. Winter But remember: You “You are what you eat.” wrong stuff, like alcohol, you feel good. Drink the boxes to see and Healthy liquids make picture the at many ways. Look and you’ll feel bad—in of your body. This is especially part every almost how alcohol affects talking about young bodies. important when we’re EfkXcck_\j\k_`e^j_Xgg\ekf Ask, Listen, Learn BRAIN Kf8gfcfZ\ikX`eZ_f`Z\jXi\Zc\Xi% Jfd\Z_XeZ\jXi\aljkefknfik_ kXb`e^%9X[Z_f`Z\j`eZi\Xj\ pfliZ_XeZ\jf]jl]]\i`e^YX[ Zfej\hl\eZ\j% K_\k_i\\jkXid\jjX^\jY\cfn Xi\\XZ_d`jj`e^Xnfi[% Lj\\XZ_f]k_\k_i\\:jÇ Z_f`Z\#Z_XeZ\j#Zfej\hl\eZ\jÇ feZ\#kfÔcc`ek_\YcXebj% MOUTH 8cZf_fcZXedXb\pfl dldYc\pflinfi[j%Pfl dXpjg\Xbkffcfl[cp% PfldXpjXpil[\k_`e^j k_Xkf]]\e[g\fgc\%Pfl dXpjXpk_`e^jpflË[ e\m\ijXp`]pfl_X[eËk [ilebXcZf_fc%Pfli Yi\Xk_dXpjk`eb% <P<J 8cZf_fcZXedXb\`k_Xi[kfjkXpXnXb\# Ylkk_\e`kXcjf[`jkliYjpflijc\\g%N_\epflnXb\lg# pfln`ccjk`ccY\k`i\[#Xe[dXpY\^iflZ_p#Xjn\cc% Underage drinking can lead to bad . \m\ipfe\fi\XZ_k`d\#Ylkpfl Student Magazine ZXeËkY\jli\n_`Z_fe\jn`cc_Xgg\e kfpflfin_\e%?fnnflc[8gfcfËj g\i]fidXeZ\Z_Xe^\`]_\[`[eËk dXb\k_\i`^_kZ_f`Z\6 LUNGS CXi^\Xdflekjf]XcZf_fcZXedXb\`k_Xi[]fipflkf Yi\Xk_\%PflZXegXjjflk%@]pflk_ifnlg#pfldXpefk Y\XYc\kfYi\Xk_\\Xj`cpXe[pfld`^_kZ_fb\% The only smart LIVER 8cZf_fcZXeZXlj\]XkkfYl`c[lg`epflic`m\i%K_XkY\Zfd\jjZXik`jjl\# n_`Z_ZXec\X[kfXc`m\i[`j\Xj\k_XkZflc[\m\eklXccpb`ccpfl% is not to drink alcohol when you’re underage. SMALL INTESTINES/PANCREAS HEART 8cZf_fcZXe[XdX^\k_\c`e`e^f]pfli`ek\jk`e\j% PfligXeZi\XjZXeY\Zfd\`ii`kXk\[% 8cZf_fcZXejki\jjpfli _\Xik%PfldXp_Xm\Xe `ii\^lcXi_\XikY\Xk#_`^_ Ycff[gi\jjli\#Xjkifb\ fi\m\e_\Xik]X`cli\% Help kids say “YES” to a healthy lifestyle and “NO” to underage drinking STOMACH BLOOD 8cZf_fcZXeX]]\ZkpfliYcff[ËjXY`c`kpkfZcfk%K_Xkd\Xej `]pflXi\Zlk#`kn`ccY\_Xi[\ikfjkfgYc\\[`e^Xe[]fidX jZXY%Pflin_`k\Ycff[Z\ccjÇk_\fe\jk_XkÔ^_k^\idjÇ dXpefknfibXjn\cc#jfpfldXp^\kj`Zb% Lolo Jones Finds Balance On and Off the Track Apolo Anton Ohno’s Healthy Habits LEGS 8cZf_fcdXb\jpflZcldjp%PflZXeËknXcb jkiX`^_kXe[pflki`g#\m\efm\iefk_`e^% 8cZf_fcZXe`ii`kXk\pflijkfdXZ_Xe[dXb\`kgif[lZ\ kffdlZ_XZ`[%Dfi\XZ`[`epflijkfdXZ_ZXeZXlj\ pflkfk_ifnlgfi]\\cj`ZbefnficXk\i% Making a Difference: One Teen’s Fight to Feed the Hungry You Are What You Drink Any kid who wants a bright future doesn’t take KIDNEYS 8cZf_fcZXedXb\pfl^fkfk_\ YXk_iffdfm\iXe[fm\iXe[fm\i% PflY\Zfd\[\_p[iXk\[% M`j`kXjbc`jk\ec\Xie%Zfd% SCHOLASTIC and associated logos are trademarks and/or registered trademarks of Scholastic Inc. All rights reserved. Photos, left to right: © FADI AL-ASSAAD Reuters/Corbis; © Christopher Morris/Corbis. THE THREE C’S ;i`eb`e^XcZf_fcd`^_k[\gi\jjpflXe[X]]\Zkk_\YiX`eZ\ccjk_Xk_\cg pflk_`ebXe[dfm\efidXccp%K_`jZflc[dXb\pfl[fXccjfikjf] k_`e^jk_Xkpflnflc[eËkefidXccp[f% Pfld`^_kefkY\XYc\kfi\d\dY\ipfliX[[i\jj%Pfld`^_kjkXikZip`e^]fief i\Xjfe%Pfld`^_k^\kXÔ\iZ\_\X[XZ_\fi_Xm\X_Xi[k`d\ZfeZ\ekiXk`e^fe n_Xkg\fgc\Xi\jXp`e^%Pfld`^_kY\Zfd\jf[`qqpk_XkpflXi\leXYc\kf[f jlZ_YXj`Zk_`e^jXjk`\pflij_f\j%Pfld`^_kg`ZbXÔ^_kn`k_jfd\fe\dlZ_ Y`^^\ik_Xepfl%Pfld`^_kZfdd`kXZi`d\c`b\k_\]kfimXe[Xc`jd%Pfld`^_k ileXZifjjX_`^_nXpfi[fjfd\k_`e^\cj\k_XkËj[Xe^\iflj% to a Healt TAKE A LOOK AT THIS PICTURE OF APOLO TO SEE HOW DRINKING MAY AFFECT YOU. Federal Citizen Information Center (FCIC) 8Jlggc\d\ekkfK@D<=FIB@;J KXb\k_\ 8jb#C`jk\e# C\XieGc\[^\ JO IN TH E , n Ask, Lisate Le rn Team on alcohol. N’ IT KICKEI THER! TOG the and off on ant on Washingt you import the isions ork is men from y the dec you. The om Teamw The wo tand earn.c around field. m unders ryone t asklistenl le and Freedoaffect eve lifesty to visi make age kids a healthy ” encour y ‘YES’ to drinking. and “sa underage ‘NO’ to erage k und a you thin fit with Why do g doesn’t drinkin lifestyle? p healthy e to kee t. we hav at our bes letes, As ath to performchoices is lly ecia healthy ing smart one, esp But mak nt for any need to we make importa believe th to kids. Weage our you the benefit for our ns enc only way decisio good future. The good ir make to say of the es, is able to to be ns at all tim king! ge drin decisio era und NO to Q: A: Meet Pros Who No Apolo Anton Ohno & Dara Torres Live Healthy Say “YES” to a healthy lifestyle and “NO” to underage drinking. Join the team and take the pledge at asklistenlearn.com! How to say YES to a healthy lifestyle and NO to underage drinking © Sora DeVore To read the rest of the interviews with Abby Wambach, Sarah Huffman, Becky Sauerbrunn, Jill Gilbeau, visit: ASKLISTENLEARN.COM A Public Service in Association with asklistenlearn.com FROM PERSONAL TRAGEDY TO EDUCATIONAL TRIUMPH At the end of a long tiring day, 17-year-old Brandon Silveria had a few drinks at a party. He managed to drive his friends back to their homes but then wrapped his car around a tree en route to his own house. He spent almost three months in a comma followed by several years of rehab. Brandon’s compelling story was first featured in an episode of the television show “Rescue: 911”. In 1994, Brandon and his father Tony agreed with The Century Council that their personal tragedy could become an educational opportunity to talk with high school students about the dangers of underage drinking and drunk driving. Over the next 15 years, they would travel the country sharing their story with high school students and encouraging them to make safe and responsible decisions about alcohol. BRANDON SILVERIA VISITS SCHOOLS ACROSS THE NATION TO TALK ABOUT THE DANGERS OF UNDERAGE DRINKING AND DRUNK DRIVING DURING HIS COLLABORATION WITH THE CENTURY COUNCIL, Brandon’s personal presentations reached over two million high school students nationwide. The video and later DVD depicting his story was distributed to thousands of schools and other organizations throughout the nation. Among its multiple recognitions, the “Brandon Tells His Story” program won a first place FREDDIE award in the American Medical Association’s International Health and Medical Film Competition. 2 MILLION CLICK TO WATCH! students reached by personal presentations An Effective Partnership between Law Enforcement and Retailers HOW DO YOU STOP YOUNGSTERS FROM TRYING TO BUY ALCOHOL? This has always been a major concern for retailers and public safety officials yet no effective strategies were available. In 1994, Cops in Shops® created a unique partnership between retailers and law enforcement to help stop illegal underage alcohol sales and prevent adults from buying alcohol for minors. COPS IN SHOPS® places the focus on the perpetrators — minors who try to purchase alcohol illegally and adults who try to purchase and then provide alcohol illegally to minors. 1 SALT LAKE COUNTY, UT SEVERAL COMPREHENSIVE IMPACT EVALUATIONS HAVE BEEN CONDUCTED ON COPS IN SHOPS PROGRAMS. The first evaluation, the National Highway Traffic Safety Administration’s study “An Impact Evaluation of Underage Drinking Prevention Projects”, examined four distinct communitybased underage drinking prevention projects, including The Century Council’s Cops in Shops program in Salt Lake County, UT. Of the four projects, Cops in Shops was the only one to show an impact on alcohol-related crashes involving underage drivers. 2 WILSON COUNTY, NC A second evaluation was conducted in Wilson County, North Carolina. Pre- and post- test surveys showed a significant reduction in the number of students who reported consuming alcohol in the previous month and reported increased difficulty in obtaining alcohol as compared to a control site in another jurisdiction. Also, a program evaluation reported an increase in students’ perception of the likelihood of being caught trying to purchase and/or obtain alcohol was completed by The Century Council in conjunction with the Pennsylvania Department of Transportation and the Pennsylvania Liquor Control Board. GO! Learn more about 49 STATES COPS IN SHOPS have implemented Cops in Shops ® TO DATE, HUNDREDS OF POLICE departments in 49 states and the District of Columbia (from Santa Ana, California to New Bedford, Massachusetts) have implemented Cops in Shops®. A number of states have institutionalized this program concept as their primary statewide enforcement tool to reduce underage purchase of alcoholic beverages. Additionally, college and university police departments have found the Cops in Shops® program to be an effective tool in their fight to stop underage drinking in and around their campuses. tcc on Campus For over 16 years, The Century Council has assisted colleges and universities with innovative strategies to promote alcohol education on campus. Its commitment to developing a comprehensive approach that includes research-based educational materials for students, parents, faculty, administrators and other members of the campus community while supporting enforcement of the legal drinking age provides a solid foundation to The Century Council’s efforts to curb underage drinking and binge drinking among college students. Funded by a grant from The Century Council, Promising Practices: Campus Alcohol Strategies was the first compilation of over 200 exemplary programs addressing alcohol-related issues on America’s college campuses. Published in 1995, this resource was distributed to all of the approximate 3,800 four year colleges and universities in the U.S.. As follow-on pieces the Promising Practices Action Planner and its complementary Task Force Planner were distributed in 2001. Developed originally in 1997 by the University of Illinois at Urbana-Champaign, the Alcohol 101 program in its CD-ROM format was the first interactive tool designed to promote responsible decision making about beverage alcohol among college students. Since then, the program has been updated twice Alcohol 101 Plus (2001) and Alcohol 101 Plus Online (2006). This successful program serve as the foundation for Alcohol 101 for HS Seniors, developed in collaboration with American School Counselor Association and Speak Up!, a resource especially designed for student athletes in partnership with NCAA. The Century Council has also distributed millions of copies of its Parents You’re Not Done Yet brochure to thousands of colleges and universities for parents of their incoming freshmen. This brochure has been also distributed to hundreds of high schools nationwide for parents of seniors. DOWNLOAD! Most recently, what started as a sponsorship of the American Advertising Federation’s National Student Advertising Competition has become one of the core elements of The Century Council’s new College Binge Drinking Initiative. This comprehensive, multi-faceted research effort is designed to gain a better understanding of this issue from the perspective of different members of the campus community including students. DOWNLOAD! DEALING WITH HARDCORE DRUNK DRIVING A SMALL POPULATION WITH A TRAGIC IMPACT In 1997, The Century Council launched the National Hardcore Drunk Driving Project to develop programs that advocate swift identification, certain punishment, and effective treatment for hardcore drunk driving offenders. National Hardcore Drunk Driving Project OUT OF 7 10 Evidence shows that the hardcore drunk driver is responsible for a disproportionate share of the alcohol-impaired traffic fatalities each year. Hardcore drunk drivers are defined as those who drive with a high BAC of 0.15 or above, who do so DRIVERS INVOLVED IN A FATAL ALCOHOL-IMPAIRED CRASH HAD A BAC OF % 0.15 OR HIGHER repeatedly as demonstrated by having more than one drunk driving arrest, and who are highly resistant to changing their behavior despite previous sanctions, treatment or education. Consistently about 70 percent of drivers involved in a fatal alcohol-impaired crash had a BAC of 0.15 percent or higher. In 1998, a series of community forums were held in Massachusetts, Texas and Ohio that began a national dialogue focusing on shared problems and creative solutions to hardcore drunk driving. From the Grassroots to a National Agenda reported to the nation the insights of forum participants and presented the first comprehensive and systematic approach to the problem. In addition, the project’s Guide for Legislators, put concise information at the fingertips of lawmakers and was widely distributed to elected officials throughout the country. Combined with these efforts, the highly acclaimed documentary “Road Predators” which presented a comprehensive look at the hardcore drunk driver was aired on multiple PBS stations throughout the nation. GO! Learn more about COMBATING HARDCORE DRUNK DRIVING THE COMBATING HARDCORE DRUNK DRIVING SOURCEBOOK, now in its third edition, and the Coalition to Fight Hardcore Drunk Driving comprised of representatives from the National Transportation Safety Board (NTSB), the American Automobile Association (AAA), and the National District Attorneys Association’s (NDAA) National Traffic Law Center, demonstrate The Century Council’s continued commitment to providing resources to assist in the fight to eliminate drunk driving. WHAT’S IN A NUMBER? Knowledge of drunk driving laws and how an individual’s drinking affects their blood alcohol concentration (BAC) is fundamental to making responsible decisions about alcohol consumption. In late 1999, The Century Council conducted a national survey both in English and Spanish that showed that most people – 70% were not aware of the legal blood alcohol concentration in their state. The survey also revealed that 81% of those polled didn’t know how many standard drinks they could consume in one hour and reach a BAC of .08. GO! In light of this information gap, The Century Council joined forces with the University of Illinois at Urbana-Champaign to develop the Blood Alcohol Educator (BAE). This first-of-its- kind bilingual educational tool was designed to increase awareness among Americans of their state’s Blood Alcohol Concentration (BAC) law while at the same time, educating adults about how drinking affects their individual BAC. Showcased as a virtual bar, the algorithm developed to estimate individuals’ BAC included variables such as gender, weight, time elapsed as well as the number and type of drinks. Reviewed by National Institute on Alcohol Abuse & Alcoholism (NIAAA) it was found to be consistent with the latest research in the field. Explore the VIRTUAL BAR “VIRTUAL BAR” Blood Alcohol Educator increases BAC law awareness GO! Learn more about BLOOD ALCOHOL EDUCATOR ORIGINALLY CREATED as a mini CD-ROM and promoted via a mobile cyber café and computer kiosks, the program has continued to evolve throughout the years to adapt with changes in technology and the passage of the national .08 BAC limit standard. The BAE program is now available online at www.b4udrink.org and most recently, a new version of this successful program www.b4udrink.mobi was developed to provide access to this important information by users of handheld devices. THE BAE BLOOD ALCOHOL VAN TRAVELED THE COUNTRY Promoting Synergy within the Judicial System to Fight Hardcore Drunk Drivers In 2002, The Century Council and the National Association of State Judicial Educators (NASJE) convened a national panel to examine the judiciary’s critical role in reducing hardcore drunk driving. Building on the foundation established by the National Hardcore Drunk Driver Project, that judicial summit initiated an ambitious effort to develop a judicial reference resource to help judges more effectively adjudicate hardcore drunk driving cases. This effort lead to the publication of the Hardcore Drunk Driving Judicial Guide: A Resource Outlining Judicial Challenges, Effective Strategies and Model Programs. Over 4,000 copies of the guide were distributed to judges nationwide and the material was presented to 3,600 judges in 36 states. This initiative was recognized with the prestigious Peter K. O’Rourke Special Achievement Award by the Governor’s Highway Safety Association, for its achievements and contribution in the field of highway safety. In recent years, the Judicial Education Program has been expanded to include other professional areas within the system. DOWNLOAD! JUDGES STATES 3600 36 The Hardcore Drunk Driving Prosecutorial Guide: A Resource Outlining Prosecutorial Challenges, Effective Strategies and Model Programs was launched in the spring of 2009. Developed for The Century Council by the National District Attorney’s Association (NDAA), this resource continues to be distributed to district and prosecuting attorneys around the country via the network of state Traffic Safety Resource Prosecutors (TSRPs). A year later, the American Probation and Parole Association (APPA) spearheaded the development of the Hardcore Drunk Driving Community Supervision Guide. This publication and its companion online free training course are available to community supervision and correctional professionals nationwide. DOWNLOAD! LEVERAGING PARENTS AND FAMILY INFLUENCE TO DETER UNDERAGE DRINKING As a leader in the fight to reduce underage drinking for two decades, The Century Council has been dedicated to developing initiatives that are data-driven and research-based. A 2003 survey among 10-18 year olds commissioned by The Century Council first identified family and friends as the leading source of Family and friends are the leading sources of alcohol for today’s youth alcohol for today’s youth. Combined with the additional research identifying parents as leading role models in their teens’ decision-making process regarding drinking or not drinking alcohol, The Century Council quickly went into action. concern and took steps to make parents and caregivers aware of what today’s teens said, and to encourage and motivate parents to step up, take action, and most importantly talk to their sons Yand daughters about the o Me u Co ssa uld ge Be dangers of underage drinking. 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It alcoho like at um rson ts an te t on ca ag m l not comm atm ith so abou enag the n even to te osph e of er osph cial t 21. enag ere alte accept unity prem ex host the le As ere Soci or rnat w ab ers ing. gal an ises tend by ■ ives le an here in yo Adu G and/ to pa and th any al ho ur su lt, stin ■ law et info to un d offe ch be hom ad re or ei Yo So s r did nts an r pe ult si g ca unde cial ho u Cou drin in yo rmed derage health havior e er mpl n ta no ur ab is t pr d ho s for ke Adu rage st law ld B to king pa area out drinki y them y ovid meo e yout dr st ng th prov lts can inking s may Held ■ e th wne h. rties an at re ate an . to If ho Li id be e al rs w d pr gulate d loca It is ■ pare no su held partie ld yo able coho ho Yo ing ovid ch unde l are scho my re prov u can alcoho civi s to ta u acco ! gove nts an l. law ing lly spon s d alco rage and ol po with iding also l to un or cr ke pl untabl stat rnmen your exist sib hol lic be ,w e so co dera imin ace on e fo he held all athl ies on ility as un out ac the lo cial t to im mm ork w r al dera yo tual catio ld civi ge gu ally host plem unity ith team acco etes w unde your ■ ge liabl ur pr lowin othe T unta law ra child gues ly se n for lly or ests. ent ho to e fo oper g team . Alc fin he pe s. brea ge al and lobb r th cr ts. rving ’s ty r se oh ble, es na co enfo y or e unde iminal rvin . spor . Also ol in regard k the hol coach goes , and lties prov us rce ly ci to g or ra alon civil for br tend ts seas , as ad dent less of law an e will advi idin ge dr liabl g w lawsu eaki s ul on e g al in ith and s to flo s an ts, w may their d our be st se you ng coho king for sim ric le them its—as thes ta sc e d th be ad hool tly ply at l to part aw urish, school must to lent . wel e law are the y have auto s and ’s ru upheld our l as s I en of th such as -relat the are po a he matic posit les will . Any e in ho ed publ ssib illeg courag crea mec events ighten ejectio ion on be ic hu le ja om sed will al unde e you whe ed mili il tim aw n from their to risks ing, n aren wor thei be pr rage e, atio th thes prom unde dr k r fu otec n th e ev , an rage ess du e ture ted inking with at rin dr ents d gr us from s. in Sinc to may adua inking g prev harm our erel tion, co br en y yo m ing ing. urs, them mun t social ____ ho selv ity, so (Coa ____ es an that sting ____ ch) an d ot yo ____ hers ung d , as peop ____ le wel ____ l as ____ ____ ____ ____ ____ ____ __ Ph oto :© An de rse n Ro ss/P ho tod isc /G ett y Im ag es . © SW Pro du cti on s/P ho tod isc /G ett y Im ag es . ing Liab Un le: der An age Im Dri port nki ant ng 8 No t in AN a Ath tionw leti id c D e In it ire cto iative of drinking teens get alcohol Ou rH ous e rs/C o oac n Un hes dera g Gu ide e Drin k ing an dS ocia l PERCENT 65 THE CENTURY COUNCIL believed there was cause for Ho stin g from friends and family This very revealing research was the foundation for the 65% point of sale campaign, a national initiative, to get the message out about where teens get alcohol– 65% said family and friends – and where they didn’t – only 7% of youth cited retailers who fail to check identification. It was also the foundation for the national We Don’t Serve Teens initiative originally developed in collaboration with the U.S. Federal Trade Commission (FTC) and Not In Our House: A Nationwide Initiative on Underage Drinking and Social Hosting developed in collaboration with the International Institute for Alcohol Awareness (IIAA). THE CENTURY COUNCIL has made notable strides in the fight against drunk driving and underage drinking, but we would not have been able make as great an impact without the contributions and expertise of others. Our success is attributed to our dedication to our mission and also through the experience and diverse viewpoints established by The Century Council’s distinguished National Advisory Board. • Honorable Susan Molinari, Chairman, The Century Council and former Member of Congress • Ralph S. Blackman, President and CEO, The Century Council CURRENT NATIONAL ADVISORY BOARD MEMBERS: • Thurbert Baker, Partner, McKenna, Long & Aldridge and former Georgia Attorney General • Michael R. Fields, J.D., Judge, Harris Cunty Criminal Court #14 • Carley Graham Garcia, Global Industry Relations, Google, Inc. • Patrick J. Stapleton, III, Chairman, National Alcohol Beverage Control Association (NABCA) • Lisa Graham Keegan, The Keegan Company • Robert L. King, J.D., President, Kentucky Council on Postsecondary Education • Colonel Lonnie J. Westphal, Former Vice President of IACP Chief (Ret.) Colorado State Patrol • Anthony E. Wolf, Ph. D., Clinical Psychologist and Best-selling Author NATIONAL ADVISORY BOARD MEMBERS WHO HAVE COMPLETED THEIR TERMS OF SERVICE INCLUDE: • The Honorable Bruce Babbitt, former US Secretary of the Interior • The Honorable Arnold I. Burns, Esq., former Deputy Attorney General of the US • Rev. Patrick J. Calahan, S.J., Associate Chancellor, Loyola Marymount University • The Honorable William T. Coleman, Jr., former Secretary of Transportation • The Honorable Peter H. Dailey, former US Ambassador to Ireland • The Honorable John A. Gavin, former US Ambassador to Mexico; served as The Century Council's founding Chairman and Chief Executive Officer from 1991 until 1994 • Honorable Heidi Heitkamp, Former North Dakota Attorney General • Thomas B. Adams, former Chairman, American Association of Advertising Agencies • J. Clayburn LaForce, Jr., Ph.D., former Dean, John E. Anderson Graduate School of Management, UCLA • The Honorable John C. Lawn, former Administrator, US Drug Enforcement Administration • The Honorable Ann Dore McLaughlin, former US Secretary of Labor • John J. Ring, MD, former President, American Medical Association • The Honorable Togo West, former Secretary of Veteran's Affairs and former Secretary of the Army • Dave Winfield, founder of the Winfield Foundation for Youth and former Major League Baseball star • Patrick B. Harr, M.D., Former Chairman of the Board, American Academy of Family Physicians
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