Media Kit - Avani Media

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Media Kit - Avani Media
MEDIA
KIT
2016
1
TVYNOVELAS
n Launched in 1982, TVyNovelas has been the go-to-
source for the latest information regarding the most
beloved stars in the Spanish-speaking community,
with an international focus on celebrities.
n A pillar within the market, TVyNovelas is the only
magazine to set itself apart from the rest by leveraging
Grupo Televisa’s vast pool of entertainment talent to
report the latest and exclusive news in Latino show
business and its stars.
n With over 30 years in the U.S. Hispanic market,
TVyNovelas is one of the most established and
trusted sources for the U.S. Hispanic audiences and
continues to enjoy a very loyal and robust following
on all of its content delivery platforms.
n With its extensive coverage on entertainment
and lifestyle, two of Hispanics’ passion points,
TVyNovelas continues to provide an unmatched
connection to its readers and advertisers alike.
n Frequency: 12 issues per year.
*Source: Simmons NCS/NHCS Spring 2014
2
EDITORIAL
BREAKDOWN
General Entertainment
35%
Exclusives
15%
Lifestyle
15%
Fashion 10%
Beauty
10%
Home
10%
Travel
5%
Source: Publisher’s estimate 2015
3
TVYNOVELAS
4
DEMOGRAPHICS
Print
GENDER
Female Male AVERAGE AGE
18 - 24 25 - 44 45 - 54 55+ Average Age LANGUAGE SPOKEN IN HOME
Spanish Dominant Bilingual English Dominant EMPLOYMENT STATUS
Employed EDUCATIONAL ATTAINMENT
Graduated from College HOUSEHOLD INCOME
$30,000 – $49,999 $50,000 – $74,999 $75,000+ Average HHI MARITAL STATUS
Married Source: Winter 2015 NHCS Adult Study 12-month
Print (cont.)
70%
30%
17%
51%
18%
14%
38
65%
25%
10%
51%
28%
33%
15%
20%
$48,900
Social
CHILDREN IN HOUSEHOLD
% of Readers with children
under 18 in household
65%
Children
Children
Children
Children
6%
21%
32%
34%
under 2 Years 2-5 years 6-11 years 12-17 years GENDER
Female Male 84%
16%
AVERAGE AGE
Digital (mobile/desktop/tablets)
GENDER
Female Male AVERAGE AGE
18 - 24 25 - 44 45 - 54 55+ 19%
46%
8%
4%
81%
19%
18 - 24 25 - 44 45 - 54 55+ 18%
34%
29%
7%
Mobile Desktop Tablet 79%
15%
7%
GENDER
Female Male 79%
21%
HOUSEHOLD INCOME
$30,000 – $49,999 $50,000 – $74,999 $75,000+ 27%
30%
16%
45%
Source: Google Analytics July 2015
Source: Facebook & Twitter
5
CIRCULATION
PRINT
TOP 10
STATES
California
CIRCULATION
102,186
Texas
76,972
Florida
44,389
New York
19,352
Illinois
15,517
New Jersey
10,705
Arizona
10,104
Massachusetts
5,837
New Mexico
5614
Nevada
5,294
Other
4,030
TOTAL
300,000
All numbers are an approximate based on AAM audit report.
6
PRINT
READERSHIP
INFORMATION
81%
TVYNOVELAS READERS AGREE WITH THE FOLLOWING:
TVYNOVELAS
HAS CONTENT
NO OTHER
PUBLICATION
HAS
TVYNOVELAS
MAIN SOURCE
OF GOSSIP AND
ENTERTAINMENT
74%
TVYNOVELAS
READERS ARE
INFLUENCED
BY ADS IN THE
MAGAZINE
WHEN MAKING
PURCHASES
77%
I ENJOY
READING ADS IN
TVYNOVELAS
81%
Source: BIGresearch/TVyNovelas subscriber study
7
CATEGORIES
& PSYCHOGRAPHICS
PRINT
CATEGORIES INFLUENCED BY ADS
TO MAKE PURCHASE DECISIONS
APPAREL NEC
88%
READY-TO-WEAR, FORMALWEAR & BRIDALWEAR
88%
GOVERNMENT, POLITICS & ORGANIZATIONS
87%
MEDIA & ADVERTISING
87%
CONFECTIONERY & SNACKS
85%
BEVERAGES
85%
DAIRY, PRODUCE, MEAT & BAKERY GOODS
84%
PERSONAL HYGIENE & HEALTH
83%
AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP
83%
COSMETICS & BEAUTY AIDS
83%
HOUSEHOLD SUPPLIES
83%
HAIR PRODUCTS & ACCESS
83%
BUSINESS & TECHNOLOGY NEC
83%
FOOTWEAR
82%
MISC SERVICES & AMUSEMENTS
82%
HOUSEHOLD CLEANING PRODUCTS
81%
MEDICINES & PROPRIETARY REMEDIES
80%
DIRECT RESPONSE COMPANIES
79%
Source: GfK, MRI Starch, January – July 2015
TVYNOVELAS READERS ARE FASHION FORWARD
& APPRECIATE DESIGNER NAMES
INDEX
ARE ENVIRONMENTALLY CONSCIOUS WHEN MAKING
BUYING DECISIONS
INDEX
Fashion magazines influece what clothes they will purchase.
Are more likely to purchase a product from an environmentally friendly company
OUR READER IS HEALTH CONSCIOUS*
Actively seek information about nutrition and a healthy diet.
ARE INFLUENTIAL
Social sharing is a way to tell people about brands and products they like.
ARE LEADERS IN THE FOLLOWING STATEMENTS:
They look for organic/natural Health and Beauty Care products.
Agree they have a personal obligation to the environment.
145
124
INDEX
134
INDEX
141
460K
57%
Source: GfK, MRI Starch, Fall 2014, Spring 2015
NHCS Adult Study 12-Month*
8
PRINT
READERSHIP
RANKING
LAST 6 MONTHS (Numbers in 000/Average issue audience)
3,391
3,336
3,094
2,480
1,713
People en Español
Vanidades
TVyNovelas
Latina
(Spanish & English)
Ser Padres
1,572
Siempre Mujer
1,319
National Geographic
en Español
Source: Winter 2015 NHCS Adult Study 06-month
9
PRINT
SPECIAL
EDITIONS
Estrellas de Verano
July
Personaje del Año
December
10
EDITORIAL
CALENDAR
January
February
March
April
Issue 38-01
Issue 38-02
Issue 38-03
CELEBRITY NEW YEARS
RESOLUTIONS
PREMIOS LO NUESTRO
CELEBRITY SPRING STYLE
Secrets of the stars and what
keeps them looking their best,
on screen and off!
CELEBRITY HEALTH
& FITNESS TIPS
On Sale: 12-22-15
Reservation: 11-23-15
Material: 11-27-15
Best looks from the Red Carpet.
CELEBRITY ROMANCES
&BREAK-UPS
Celebrity stylists to the Novela
stars share their fashion tips, and
how they tailor the Spring trends
to their clientele.
On Sale: 01-19-16
Reservation: 12-20-15
Material: 12-23-15
On Sale: 02-23-16
Reservation: 01-25-16
Material: 01-29-16
2016
May
June
Issue 38-04
Issue 38-05
Issue 38-06
HAIR AND BEAUTY TRENDS
PREMIOS BILLBOARD
FATHER’S DAY SPECIAL
The best hair products and
hairstyles for Spring and Summer.
On Sale: 03-22-16
Reservation: 02-22-16
Material: 02-26-16
Best looks from the Red Carpet.
CELEBRITY MOMS
How celebrity moms spend their
special day with their loved ones;
gift guide.
PREMIOS TVYNOVELAS USA
All access to the best of the Red
Carpet and show.
On Sale: 04-19-16
Reservation: 03-21-16
Material: 03-25-16
A look at the new Father’s and
how they’re balancing it all
between career and home.
SUMMER STYLE
How to get that “no makeup”
look and perfect beach hair.
On Sale: 05-24-16
Reservation: 04-25-16
Material: 04-29-16
Note: Dates, themes, and events subject to
change without prior notice.
11
EDITORIAL
CALENDAR
July
August
September
October
Issue 38-07
Issue 38-08
Issue 38-09
ESTRELLAS DE VERANO
BACK TO SCHOOL SPECIAL
HISPANIC HERITAGE ISSUE
STARS OF THE SUMMER
Celebrities’ Children.
PREMIOS JUVENTUD
CELEBRITIES OF
YESTERDAY, TODAY
& TOMORROW
Best looks from the Red Carpet.
TIPS FOR THE SUMMER
Celebrity’s best kept secrets to be
summer ready.
On Sale: 06-21-16
Reservation: 05-23-16
Material: 05-27-16
Recognizing the most followed Latin
talents of all time.
On Sale: 07-19-16
Reservation: 06-20-16
Material: 06-24-16
Celebration of Hispanic Heritage
month and how celebrities keep
their traditions and culture alive!
FALL FASHION
& BEAUTY STYLES
FALL TV
The best in Primetime.
On Sale: 08-23-16
Reservation: 07-25-16
Material: 07-29-16
2016
November
December
Issue 38-10
Issue 38-11
Issue 38-12
CELEBRITY HEALTH
MUSIC ISSUE
PERSONAJE DEL AÑO
GIVING THANKS ISSUE
BEST CELEBRITY
MOMENTS OF 2016
In honor of Breast Cancer
Awareness month, an in-depth
look on the preventative measures
celebrities take.
On Sale: 09-20-16
Reservation: 08-22-16
Material: 08-26-16
PERSON OF THE YEAR
Music inspired trends
Celebrities and their festive,
Thanksgiving décor, menus, and
most thankful blessings of the year.
On Sale: 10-18-16
Reservation: 09-19-16
Material: 09-23-16
Favorite celebrity look of
the year.
HOLIDAY GIFT GUIDE
On Sale: 11-22-16
Reservation: 10-24-16
Material: 10-28-16
Note: Dates, themes, and events subject to change without prior notice.
12
PRINT
CUSTOMIZED
EDITORIAL
momentos
momentos
momentos
Las parejas
más sexy
de la
pantalla
Alfombra roja:
Lo mejor
y Lo peor
deL 2013
momentos de la
alfombra
roja
Special Sections
Custom Publishing
Advertisers have the opportunity to create their own in-book
advertorial series to enhance their product initiatives and
advertising strategies. With advertorials, clients will incorporate the
unique and exclusive creative design catering to each magazine
look/feel and readers. These series speak to consumers and create
the additional buzz for brands across all categories.
Advertisers have the ability to sponsor and
create a customized issue that will surround their
brand, products, and initiatives. In addition to
a in-magazine booklet, advertisers will have the
option to create a corresponding iPad application
to enhance the print version using the latest
technological interactions.
Shopper Marketing
Let TVyNovelas move your product through multi-tiered
retail programs, which include advertising pages, online
exposure, on site shopper interaction, and a fun and
engaging retail program that will drive sales, retail traffic,
and brand awareness for your product. Retail portion includes
a branded activation that can be used in sampling as well
as interactive experiences in stores nationwide.
13
DIGITAL
PRESENCE
n TVyNovelas.com is the premier site
capturing all the exciting moments
in Hispanic entertainment through
its unique access to Televisa
content with the touch that only
TVyNovelas has.
n Featuring the latest celebrity news,
exclusive photo galleries, celebrity
fashion, and videos of your favorite
stars, TVyNovelas.com captures
the online savvy Hispanic who
is passionate about everything
related to entertainment.
DEMOGRAPHICS
Female 80%
Male 20%
1.8 Million
4 Million
UNIQUE VISITORS
PAGE VIEWS
TVyNovelasUSA
1.269 Million
@TVyNovelasUSA
98,200
tvynovelasusa
213,000
86% of TVyNovelas readers visit TVyNovelas.com at least once a week.
81% of TVyNovelas readers spend at least 15 minutes on TVyNovelas.com per visit.
TVyNovelas readers spend an average of 43 minutes per visit.
49% of TVyNovelas.com visitors agree that it’s important for websites they visit to be in spanish.
Our female viewers reflect more engagement in our sites than the men with
4.78 page viewers per woman vs. 3.81 for the men.
Source: Google Analytics July 2015 & Social Media sites
GFK MRI Starch en Español Nov 2014
14
DIGITAL
AD UNIT SAMPLES
TABLET
DESKTOP
MOBILE
15
EVENTS
CALENDAR
2016
Mayan Madness (custom)
Mexico | April 2016
Estrellas de Verano
Miami | July 2016
The Latin
Establishment
Los Angeles | October 2016
TVyNovelas
Que Vote la Banda
Las Vegas | October/November2016
Casa TVyNovelas (custom)
Contest | September – November 2016
16
AVAILABLE
ADVERTISING
UNITS
17
DIGITAL
AD UNIT SIZES
OTHER RICH
MEDIA UNITS
728 X 90
468 X 60
Leaderboard
Full Banner
300 X 250
Medium Rectangle
Push Down 728 X 315
Side-Kick 640 X 480
955 X 90
320 X 50
Large Leaderboard
Leaderboard Mobile
300 X 100
Button (Editorial)
Pre-roll Video: 15 & 30 Seconds
Social Post: Facebook & Twitter
640 X 480
Interstitial/Video Intersitial
300 X 300
Floating Ad
200 X 90
Button (Televisa)
300 X 600
Half Page Ad
18
ADITIONAL FORMATS
PRINT
A
COVER
B
D
A
C
COVER 2
PAGE 1
C
D
PAGE 1
B
A
D
COVER GATEFOLD
Four (4) Pages
INTERIOR GATEFOLD
Four (4) Pages – Unfolds Right-Hand
A
A
D
B
2 PAGE INSERT
Two (2) Pages
B
C
E
F
C
H
G
INTERIOR BUTTERFLY GATEFOLD
Eight (8) Pages
19
AD SIZES
& RATES
PRINT
4C 1× RATES*
Full Page$36,000
1/2 Page$22,500
FULL PAGE
2 PAGE SPREAD
Trim: 7.75 X 10.5
Bleed: 8 X 10.75
Non-Bleed: 7.25 X 10
Trim: 15.5 X 10.5
Bleed: 15.75 X 10.75
Non-Bleed: 15 X 10
1/3 Page$16,200
2 Page Spreads
$72,000
PREMIUM POSITIONS*
2nd Cover$45,000
3rd Cover$43,200
Back Cover
1/2 PAGE HORIZONTAL
1/2 PAGE VERTICAL
1/3 PAGE VERTICAL
Trim: 7.75 X 5.25
Bleed: 8 X 5.5
Non-Bleed: 7.25 X 4.75
Trim: 3.875 X 10.5
Bleed: 4.125 X 10.75
Non-Bleed: 3.375 X 10
Trim: 2.5833 X 10.5
Bleed: 2.8333 X 10.75
Non-Bleed: 2.2083 X 10.125
$46,800
Additional sizes, special positions,
2C and BW rates available upon request.
Rates are in gross. Frequency discounts available.
Dimensions shown in inches (W×H). Perfect Bound (1/8 gutter allowance). Live Matter (7/16 each side from trim).
20
CONTACTS
Miami
New York
Los Angeles
6355 NW 36th Street
Miami, FL 33166
Tel: 305.871.6400
Fax: 305.871.5062
[email protected]
150 E 58th Street, 21st Floor
New York, NY 10155
Tel: 212.838.7220
Fax: 212.838.8532
[email protected]
8383 Wilshire Boulevard, Suite 348
Beverly Hills, CA 90211
Tel: 323.655.0535
Fax: 323.655.801
[email protected]
Houston
Chicago
11200 Broadway, Suite 2743
Pearland, TX 77584
Tel: 832.895.6665
Fax: 832.895.6401
[email protected]
Two Prudential Plaza
180 N Stetson, Suite 3500
Chicago, IL 60601
Tel: 312.373.3710
[email protected]
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