It is easy to transform your sales by following some key rules.

It is easy to transform your sales by following some key rules.

It is easy to transform your sales by following some key rules.
Nestlé PURINA can help you to increase your sales and profits
• S
ingle Serve is the largest
cat food category worth
£517m, +5% year on year*
• 82% of all sales are
achieved via multipacks*
• FELIX® is the No.1 Single
Serve brand*
LUXURY CAT FOOD
SINGLE SERVE CAT FOOD
MULTI SERVE CAT FOOD
• T
he ultimate feeding solution for
multi cat households
• This category is worth £127m*
• 4.2m cat food shoppers buy
FELIX® every year**
DOG TREATING
SUPER PREMIUM
SINGLE SERVE
DOG FOOD
SINGLE SERVE CAT FOOD
CAT
TREATING
®
• C
at treats are the fastest growing
segment in the Grocery market,
growing at 41% and worth £43m*
• FELIX® is one of the most loved
wet cat food brands, shopped by
4.2m consumers in the UK**
WET DOG FOOD
DOG TREATING
• 2
8% of all dog food sales are
achieved via the Treating market*
• This category is worth £206m,
+7% year on year*
MULTI SERVE CAT FOOD
WET DOG FOOD
COMPLETE DRY CAT FOOD
• 8
0% of all cat food shoppers buy
Complete Dry cat food**
• This category is worth £153m,
+1% year on year*
CAT TREATING
MULTI
SERVE
CAT FOOD
• W
et dog food is the biggest dog
food category, worth £331m, +2%
year on year*
• WINALOT® has delivered 66% of
the category growth this year*
RETAILERS CHOICE
• G
o-Cat® is the No.1 Complete Dry
cat food brand*
DRY DOG FOOD
LUXURY CAT FOOD
• C
ategory is worth £108m +11%
year on year*
• GOURMET® is the No.1 Luxury
cat food brand
®Reg. Trademark of Société des Produits Nestlé S.A.
LITTER
COMPLETE DRY
CAT FOOD
COMPLETE DRY
DOG FOOD
1 metre fixture
* IRI Total Grocers 52 w/e 31st December 2011. ** Kantar Worldpanel Total Market 52 w/e 26th 25th December 2011.
• 7
5% of all dog food shoppers
buy Complete Dry dog food**
• This category is worth £187m,
+3% year on year*
• BAKERS® is the No.1 Complete
Dry dog food brand*
RECOMMENDED FIXTURE LAYOUT
2
3
4
5
6
7
8
9
1
25
10
11
12
13
14
RETAILER’S
CHOICE
Key products
specific to your
shopper’s needs
15
16
20
17
21
18
22
23
1 METRE x 4 SHELVES
®Reg. Trademark of Société des Produits Nestlé S.A.
19
24
RECOMMENDED FIXTURE LAYOUT
PRODUCT LISTING -
SKU
1
2
3
4
5
6
7
8
9
10
11
12
13
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15
16
17
18
19
20
21
22
23
24
25
PRODUCT DESCRIPTION
FELIX GOODY BAG SEASIDE MIX CLIPSTRIP 60G
FELIX ADULT POUCH AGAIL IN JELLY OCEAN FEASTS 12X100G
FELIX ADULT POUCH IN JELLY FISH SELECTION 12X100G
FELIX ADULT POUCH AGAIL IN JELLY CHICKEN 100G
GOURMET GOLD PATE WITH OCEAN FISH 85G
SHEBA TURKEY & CHICKEN 100G
PEDIGREE DENTA STIX 7'S MED/LARGE DOGS
PEDIGREE SCHMACKOS BEEF 12'S 104G
BONIO ORIGINAL BISCUITS 650G
WHISKAS POUCH CIJ FISHERMAN CHOICE 12X100G
WHISKAS POUCH FAVOURITES 12X100G
CESAR ADULT WITH CHICKEN & TURKEY 150G
WINALOT CAN CIJ CHICKEN 400G
PEDIGREE CAN ORIGINAL 400G
FELIX CAN CIJ CHICKEN 400G
WHISKAS CAN CIJ SALMON 390G
RETAILERS CHOICE
BUTCHERS ADULT CHUNKS IN JELLY BEEF & LIVER 400G
BAKERS COMPLETE MEATY MEALS BEEF 1KG
THOMAS CAT LITTER 8L
GO CAT COMPLETE TUNA, HERRING & VEG 375G
GO CAT COMPLETE DUCK, RABBIT & CHICKEN 375G
BAKERS COMPLETE CHICKEN & VEG 1.5KG
BAKERS COMPLETE BEEF & VEG 1.5KG
BAKERS DENTAL DELICIOUS CLIPSTRIP 57G
RECOMMENDED FIXTURE LAYOUT
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
1
52
17
18
19
20
21
22
23
24
25
26
27
28
29
RETAILER’S CHOICE
Key products specific to
your shopper’s needs
30
41
31
32
42
33
43
34
44
45
35
46
36
47
2 METRE x 4 SHELVES
®Reg. Trademark of Société des Produits Nestlé S.A.
37
48
38
49
39
50
40
51
RECOMMENDED FIXTURE LAYOUT
PRODUCT LISTING SKU
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
PRODUCT DESCRIPTION
FELIX GOODY BAG SEASIDE MIX CLIPSTRIP 60G
FELIX ADULT POUCH AGAIL IN JELLY OCEAN FEASTS 12X100G
FELIX POUCH AGAIL FAVOURITES 12X100G
WHISKAS SIMPLY STEAMED FISH 12X100G
WHISKAS SIMPLY GRILLED POULTRY 12X100G
FELIX ADULT POUCH IN JELLY TUNA 100G
FELIX ADULT POUCH AGAIL IN JELLY CHICKEN 100G
WHISKAS ADULT POUCH IN JELLY TUNA 100G
GOURMET GOLD PATE WITH OCEAN FISH 85G
SHEBA TURKEY & CHICKEN 100G
WHISKAS TEMPTATIONS CKN & CHEESE 60G
PEDIGREE DENTA STIX 7'S MED/LARGE DOGS
PEDIGREE SCHMACKOS BEEF 12'S 104G
PEDIGREE SCHMACKOS CHICKEN 12'S
PEDIGREE JUMBONE SMALL/ MEDIUM 2 PIECES
BONIO ORIGINAL BISCUITS 650G
FELIX POUCH CIJ MIXED 12X100G
FELIX ADULT POUCH IN JELLY FISH SELECTION 12X100G
FELIX ADULT POUCH IN JELLY MEAT SELECTION 12X100G
WHISKAS POUCH CIJ FISHERMAN CHOICE 12X100G
WHISKAS POUCH FAVOURITES 12X100G
CESAR TURKEY & LAMB 150G
CESAR ADULT WITH CHICKEN & TURKEY 150G
WINALOT CAN CIJ CHICKEN 400G
BUTCHERS ADULT CHUNKS IN JELLY BEEF & LIVER 400G
BUTCHERS CAN TRIPE & CHICKEN 400G
SKU
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
PRODUCT DESCRIPTION
BAKERS REWARDS VARIETY 15'S 126G
BAKERS ALLSORTS 140G
BAKERS 2 MEATY TWISTS 180G
FELIX CAN CIJ CHICKEN 400G
FELIX CAN CIJ TUNA 400G
WHISKAS CAN MTX CHICKEN 390G
WHISKAS CAN CIJ SALMON 390G
RETAILERS CHOICE
WINALOT IN JELLY CLASSICS TUNA 400G
WINALOT CAN CIJ CHICKEN 1.2KG
PEDIGREE CAN ORIGINAL 400G
PEDIGREE CAN CIJ CHICKEN 385G
PEDIGREE CAN ORIGINAL 1.2KG
PEDIGREE ADULT CUTS MIXED VARIETY 6X400G
THOMAS CAT LITTER 8L
WHISKAS COMPLETE CHICKEN, VEG & NUGGETS 400G
GO-CAT COMPLETE SENIOR 375G
GO-CAT COMPLETE TUNA, HERRING & VEG 375G
GO-CAT COMPLETE DUCK, RABBIT & CHICKEN 375G
GO-CAT COMPLETE TUNA, HERRING & VEG 950G
BAKERS COMPLETE MEATY MEALS BEEF 1KG
BAKERS COMPLETE MEATY MEALS CHICKEN 1KG
BAKERS COMPLETE GRAVY BITES BEEF 1KG
BAKERS COMPLETE CHICKEN & VEG 1.5KG
BAKERS COMPLETE BEEF & VEG 1.5KG
BAKERS DENTAL DELICIOUS CLIPSTRIP 57G