MINISTOP CO., LTD.

MINISTOP CO., LTD.
ÆON Tower 6F 1-5-1 Nakase, Mihama-ku
Chiba City, Chiba 261-8540
Tel: 043-212-6471 FAX: 043-212-6476
URL: http://www.ministop.co.jp/
©2013 MINISTOP Co., Ltd. 01.25
President’
s Message
Since its foundation in 1980, MINISTOP has
established an original business format known as the
“Combo-Store,” which integrates the conventional
convenience store and in-store prepared fast food
retailing models, creating stores rooted in local
communities. In addition to their trademark
convenience, our stores feature genuine kitchens
where customers can enjoy delicious foods aroundthe-clock at the Eat-in corner.
We are in the business of realizing a society full of
beaming smiles with “deliciousness” and
“convenience.” This mission is the basis of our vision
to become No. 1 for convenience store customer
satisfaction by the end of fiscal 2013. To this end, we
are engaged in the branding of three mainstay
categories of products: fresh coffee, original sweets,
and handmade rice balls—value added products
unique to MINISTOP.
The past decade has witnessed a progressively
aging society accompanied by increasing numbers of
single-person households and two-income families in
Japan. The lifestyle changes associated with these
trends have formed the backdrop for major changes
in convenience store usage by customers. Going
forward, we will implement a full, broad product
lineup that will enable customers to purchase products
for daily needs just by going practically next door to a
nearby MINISTOP. Crucial to providing such service
will be the enhancement of product assortment and
reasonable pricing in perishable items, frozen foods,
fruits and vegetables, daily necessities, and other
items sold under ÆON’s brand TOPVALU.
Continuously evolving to meet diversifying
customer needs is what makes a convenience store.
MINISTOP will continue to innovate by taking on new
challenges based on constant evaluation of changing
customer needs. Creating stores that bond with
customers and form an essential part of their daily
lives connects directly to our mission of realizing a
society full of beaming smiles with “deliciousness”
and “convenience.” The Combo-Store business
format welcomes the patronage of a broad customer
range. I am convinced that now is the time when this
format, MINISTOP’s greatest advantage, will
demonstrate its superiority.
Nobuyuki Abe
President and Representative Director
Mission of
This mission expresses our duties.
We realize a society full of
beaming smiles with
“deliciousness” and “convenience.”
Vision of
Our vision is to be No. 1.
We aim to have the best stores and employees to
ensure that our customers continue to choose us.
Our vision is to become No. 1
for convenience store customer satisfaction
by the end of fiscal 2013.
To achieve this, we aim to become
MINISTOP, the place for coffee
MINISTOP, the place for sweets
MINISTOP, the place for rice balls
in people’s minds.
“Appeals”
MINISTOP’
s Three
Support for Confident Store Operation
The convenience store industry faces increasingly severe competition not only among the
convenience chains, but also from other retail formats. That our customers continue
to choose MINISTOP in this fierce environment is attributable to our three “appeals” of
1) the original Combo-Store* business format, 2) Support for Confident Store Operation
that provides the backing for franchise store success, and 3) the ÆON Group Synergies.
The Combo-Store
Our support approach incorporates all aspects needed for
owners to confidently operate their franchise
stores, which are our business forefront.
We established an original system to
ÆON Group Synergies
train store employees that makes them
an indispensable part of creating a store
favored by the community.
➡P.13 —
As a member of the ÆON Group, Japan’s
leading retail group, we benefit from a wide
range of synergies. These include handling
MINISTOP attracts customer support with its Combo-Store
format, a unique business style that integrates convenience with
in-store prepared fast food. To enhance Combo-Store appeal, we
MINISTOP’s Three “Appeals”..............3
The Combo-Store................................5
Support for Confident
Store Operation...............................13
ÆON Group Synergies......................24
Overview of ÆON..............................25
Corporate Data..................................27
Message from a Senior Owner..........29
Personal Information
Protection Policy.............................30
are in the process of branding coffee, sweets, and rice balls.
* “ Combo-Store” is a term coined by MINISTOP to express the business
format obtained by integrating the convenience store and the fast food shop.
➡P.5 —
3
ÆON Group private brands and joint
C
O
N
T
E
N
T
S
procurement of raw materials that facilitates
development of cost-competitive products.
➡P.24 —
4
The Combo-Store, a unique business style of
convenience store plus fast food.
The Combo-Store—the integration of the convenience store with the fast food shop—
distinguishes MINISTOP from other convenience store chains. This format goes
Open case chiller
beyond traditional convenience store products and services by providing original fast
foods made in an in-store kitchen space. Moreover, the in-store “Eat-in corner”
provides the further advantage letting customers to sit down and eat freshly prepared
foods and purchased products at the store.
Coffee server
Displays boxed lunches, delicatessen,
and dairy products
Counter services
Allows the adjustment of amount to suit
customer preference
Soft serve ice cream machine
Eat-in corner
Providing the following services:
◦Credit Card
◦YU-Pack (Transport service)
◦Payment service
◦Advance orders and sales at the shop
◦Electronic money
Easy operation
Kitchen space
Various types available
Bank ATM
(automated teller machine)
Copy service
Uniquely designed for the Combo-Store
Customers can immediately enjoy foods
purchased on-site.
FAX service
The Combo-Store
MINISTOP products,
bringing a smile to every situation
Convenience stores have
become essential to daily living,
At the Office
and the needs of their
customers are diversifying.
They want something to eat right
away, something to take back to
the office, something more on
their table in the evening.
Our aim is to provide a product
assortment that brings a smile
to these customers’ faces.
Assortments of such offerings as seasonal pasta dishes
and boxed lunches for every budget bring a spontaneous
bloom of smiles to the office lunch hour. We are bolstering
our rice ball lineup of traditional hand-rolled rice balls with
“Grownup’s Faithful Musubi Rice Balls” that contain select
ingredients, handmade rice balls using rice cooked instore, and other attractive products.
At the Eat-in Corner
At Home
Addressing modern lifestyle changes, we are enhancing
our lineup of convenience products for use at home. We
provide prepared dishes of the taste which can be enjoyed
every day without tiring the palate, and of the size which
The Eat-in corner, a MINISTOP innovation, is a place for
can finished in one meal, as the ÆON Group’s private
customers to enjoy food products bought at the store.
brand, and also offer perishables, frozen foods, and other
Products include G-DOG (grilled hot dogs) that is grilled
products that contribute to customers daily lives.
quickly in a special oven, fried potatoes, and other foods,
delivering freshly-prepared taste.
The Combo-Store
Product development
focused on
differentiation
Monde Selection
Gold Quality
Award 2012
1
2
3
To differentiate MINISTOP from other
Vanilla Soft Serve Ice Cream
Belgian Chocolate Soft
Serve Ice Cream
Belgian Chocolate and
Vanilla Soft Serve Ice Cream
convenience store chains, we are
implementing a strategy of branding
three “vision” categories: coffee,
sweets, and rice balls. This approach
will be instrumental to realizing our
vision to be valued as No. 1 by
2
customers.
3
1
Monde Selection
Grand Gold Quality
Award 2012
Coffee
4
Belgian Chocolate Cream
A drip coffee served in-store, M’s STYLE COFFEE
We are enhancing our already large lineup in the sweets
culminates from in-store food preparation expertise gained
Iced coffee
Soft-deco
(Coffee with vanilla
ice cream)
Hot coffee
4
from extensive experience. We adjust our blends and
HAPPYRICH series
roasting to bring out the most flavor, using beans selected
from a wide assortment for their suitability to hot or iced
coffee. Customers can enjoy the advantages of a slow
drip performed meticulously and immediate availability in
Sweets
category, where soft serve ice cream, a symbol of MINISTOP,
holds a cherished place. Our product development of soft
serve ice cream and of parfaits that follow seasonal trends
is perfectly complemented by our HAPPYRICH SWEETS
brand, a cup dessert displayed in open cases. A highly
Parfaits
regarded brand, its Belgian Chocolate Cream is the first
whatever amounts desired with our self-service style.
chilled convenience store dessert to receive the coveted
2012 Monde Selection Grand Gold Quality Award.
What makes MINISTOP’
s coffee different
What makes MINISTOP’
s sweets different
◎ Vanilla Soft Serve Ice Cream procured
◎ Specially prepared blends for hot and iced coffees
only from Hokkaido, an area known
◎ U se of soft water that helps bring out coffee flavor
for quality dairy products
◎ Parfaits using seasonal ingredients and fruit
◎ S pecial self-service coffee servers so that
◎ The delicious HAPPYRICH series presents
customers don’t have to wait
a beautiful appearance as well as great taste
Halo-Halo
The Combo-Store
A product lineup
that adds to
the dinner table
Handmade Rice Balls
When the dinner table needs one more dish, customers
can find it at MINISTOP. Our shelves are stocked with
Grownup’
s Faithful Musubi Rice Balls
value products unique to MINISTOP, such as a lineup
of pre-made dishes offered by TOPVALU READY
MeaL, a private foods brand brings together
confidence, simple preparation, and flavor. In addition
to strengthening the TOPVALU lineup, we meet the
needs of seniors and housewives with an assortment
of dishes prepared in-store and fresh foods.
Hand-rolled Rice Balls
Japanese Musubi Rice Balls
Rice Balls
Rice balls are representative products of
convenience stores. As such, they face the
What makes MINISTOP’
s rice balls different
◎ H andmade rice balls featuring the
greatest competition among the product
categories of convenience store chains.
MINISTOP cooks rice at its in-store kitchen
fresh flavor of rice cooked in-store
◎ H uge variety of hand-rolled
rice balls and Japanese musubi
and uses it to make handmade rice balls. By
expanding our lineup with such products as
hand-rolled rice balls and high grade rice balls
rice balls
◎ O nly well-selected ingredients are
used in all rice ball products
containing select ingredients, we are making
MINISTOP the place to go for rice balls.
MINISTOP’
s unique handmade rice balls
Insistence on rice
cooked in-store and
on handmade quality
The key to providing
fresh flavor is handling all
preparations for handmade
rice balls, starting with
cooking rice in the store’s
own kitchen space.
Selective about rice
Selective about fillings
We use special select
“Koshihikari” rice, Japanese
domestic rice well suited to
rice balls. To ensure that no
taste is lost from the rice, we
cook it only using soft water
from which contaminants
have been removed.
Each rice ball is packed full
of ingredients, delivering
great taste to customers,
bite after bite. Our aim is to
provide flavor that can be
enjoyed every day without
tiring the palate.
Home Deli
Along with the launch of handmade rice balls, we are expanding the “Home Deli”
stores in Tokyo metropolitan area and Kanagawa Prefecture stores that prepare
fresh foods in-store. Home Deli products include handmade rice balls, single
prepared dishes, prepared foods sold by measure, handmade boxed lunches, rice,
and others. Prepared dishes are available chilled or at room temperature to match
seasonal temperatures. Location, market sector, and day of the week are all taken
into account when changing food lineups in order to create stores favored by people
in the community. Prepared dishes processed in-store are highly appreciated by
senior and female customers, and are a factor contributing to differentiation.
Support for Confident Store Operation
that leads to stores popular with the community
MINISTOP aims for a mutually beneficial relationship with franchised (FC) store owners under a franchising
system. We provide powerful support for franchised store management through such activities as thorough
advance surveys, owner training, product development, service introduction, management advice, and
accounting service.
Our Satisfaction is Derived from
the Satisfaction of Our FC Owners.
The Fundamentals of Creating a Store
Selected by Customers
QSC + Merchandise Assortment
In current times, a good merchandise assortment is not enough for a
convenience store to win against the competition. We must provide superior
We hope to share the satisfaction and joy of managing MINISTOP stores
with every single franchised (FC) store owner. Toward a common goal,
we will progress together to take the next step forward.
MINISTOP’s purpose is to deliver original products and
and putting it into practice—that is the role we play as we
services that satisfy our customers through the convenience
walk hand in hand with FC owners. MINISTOP values this
store business. However, before reaching that point,
partnership approach. We do not force our corporate logic
we consider it a major precondition that FC owners feel
on anyone, but hope instead to maintain a relationship in
satisfied and happy managing MINISTOP. Giving serious
which we share the same goals as our FC owners and work
consideration to building a system for making that happen,
together by giving our best to each other toward that goal.
FC stores
Role of the Franchised Store
Co-existence and
co-prosperity
Role of Headquarters
◦Management advice by store adviser
Store creation based on strict
◦Product development and service introduction
principles (QSC and assortment)
◦Employee management
Recruitment, training, and
management of employees
to the fundamentals of sustaining a store selected and supported by customers.
This means being the best franchise not only in the givens of quality
and merchandise assortment, but also in service and cleanliness.
Quality
Service
In order to always provide our customers with safe and
reassuring products, quality control to manage temperature,
freshness, and production processes and hygiene control to
manage hygiene of staff, facilities, and equipment is important.
In order to provide the services that our customers expect,
it is important to always focus on gratitude, courtesy,
and remember that everything we do is for our customers.
Cleanliness
Merchandise Assortment
Maintain a clean and tidy store
so that our customers
can always shop in comfort.
Products that customers want should be assorted and
available at the time and in the quantity they want,
in an easy-to-buy condition.
Headquarters
◦Store management
implementation of four fundamental
customer interaction and an easy atmosphere for shopping. We are committed
◦Sales promotion activities
◦Configuration of information systems
◦Accounting service
◦Support of employee training through Yellowtail program
◦Administration management
◦Implementation of various training courses
Management of sales and expenses
◦Support systems such as mutual aid systems
Support for Confident Store Operation
Original Education Program
We have an original and complete education program for owners,
and also for store employees, whose support is crucial to success.
Flow of Owner Training
Store Employee Training
Store Employee Education Program―Yellowtail Program
Besides the required pre-opening training, we provide a full program of various training courses and educational
Employee competitiveness, developed
MINISTOP follows an original educational program to enable all
opportunities after the store opens.
through appropriate training programs, is
employees to remain highly motivated in their work and steadily
essential not only to enhancing the quality of
improve their skills. We call it the Yellowtail Program (YP).
customer interaction and service, but also to
The yellowtail is a type of fish commonly associated with gradual
enabling owners to devote themselves to
success. We provide a system in which store staff can advance
management without being weighed down
their careers by learning the required skills in a step-by-step
with daily operation. MINISTOP has the know-
process and having their progress assessed. This system nurtures
◎ Operation Training
how to back up owners concerning training of
even part-time staff into an adequate workforce with abilities and a
Step 1: Training center seminars (5 days)
Step 2: 5-day training at a directly-managed training store and 1-day training at the training center
all store employees, who support store
sense of management.
operations.
Training classes with the support of headquarters are conducted
Before Store Opening
◎ On-site Training (1 day)
Before concluding the franchise contract, prospective FC owners attend a trial experience.
in each locale for store employees above the level of S staff.
◎ Practice Training
Step 3: Training at a Flagship Store, directly-managed store (19 days including holiday)
Owners master basic operation at an actual shop
Accreditation of Completion: Last Friday of Step 3
Post-opening Education
◎ Build up Seminar (2 days)
Comment from an HQ staff member
Kazunori Otsuka
customers come back to stores by
consistently responding to customer
time from store-opening to present, ascertaining of current conditions, and future
expectations. Fortunately, MINISTOP
floor arrangement is provided and a strategy for the store’s sales floor is
considered.
◎ Contract Renewal Seminar (3 days)
This seminar can be attended from 12 months before contract renewal.
Reflecting on the time of store opening, group work is implemented based on the
results of self-analysis and multifaceted assessment. Based on these, issues
program, called the Yellowtail Program,
which gives employees in-depth
A Staff
Members who have achieved independence
knowledge about store operations and
B Staff
otherwise raises awareness. Thanks to this
New members
program, store employees are motivated
and willing to work to improve customer
C Staff
satisfaction.
In fact, we have many employees
who have finished this training program
management vision announced.
and are now active in stores. Clear cut
Advancement
Members undergoing training
division of store responsibilities leads to
functioning as an organization, enabling
This is a valuable seminar open to all store employees. In addition to information about seasonal products and new
fast food and other operations to be
products, expertise regarding seasonal sales floor arrangement, methods of enhancing employee competitiveness,
carried out with considerable efficiency.
success stories collected from around the country, and other items of interest are presented. In addition, the
The Yellowtail Program is a key strategic
seminar supplies guidance for security measures and sanitary management and promotes a general awareness of
factor in achieving this.
MINISTOP’s environmental measures.
S Staff
Time slot manager
has an original store employee education
relating to what the owner should do are identified and a new seven year
◎ Exhibition of Merchandise and Selling Floor Arrangement: twice a year (spring & fall)
Store Leader
Store manager representative
Employee training is critical to have
This seminar is attended one-half to 2 years after store opening. Review of the
issues are discussed. In addition, information on merchandise policy and sales
Owner, Store Manager
Operations Planning / QSC Team,
Operations Planning Dept., Operations Div.
YP badge
YP manual
Support for Confident Store Operation
Headquarters Support for Increasing Repeat Customers
Support by Store System
To encourage repeat customers, MINISTOP maintains a website
The store system has evolved into an advantage indispensable to
that provides sales promotion information and coupons for registered members.
convenience store management. Our fifth store system provides a variety of systems
MINISTOP shopping news can also be found on the
for satisfying diversifying needs: store operation streamlining,
MINISTOP Facebook page and the MINISTOP blog.
support for product assortment to suit the store location and customer type, support
Social Media
MINISTOP Mobile Website for Customer Savings
MINISTOP has established a Facebook page and the
Providing information about new
MINISTOP blog for delivering information through social
products and coupons
media.
redeemable at MINISTOP to
registered mobile website
members increases customer
convenience, building a loyal
for store QSC level enhancement, and provision of training videos.
We will continue to develop systems that enhance store competitiveness.
POS Register
The speed of checkout operations is increased
by employing such technologies as scanners
and touch panels. Electronic money, credit
cards, and other payment methods are
supported.
customer base of
MINISTOP fans.
mimip
Joining WAON and Mobile Coupons
The MINISTOP company name is derived from the idea
MINISTOP has initiated WAON Coupon, a collaborative
of a place “to drop in just for a moment.” From this
service joining WAON, ÆON’s electronic money, and
comes “quick break,” which “mimip,” our mascot
mobile coupons. Customers enter their WAON card
character, promotes through social media. In the
number during mobile member registration. Customers
future, the character will appear in the store to enhance
can then use WAON to pay for products at the coupon
communication with customers.
price without presenting the coupon display.
Customers who have registered with this collaborative
service further benefit from special discount products
mimip Profile
available only to members, encouraging MINISTOP
fans to repeatedly visit the store.
Job: M
INISTOP public relations
Dream: To help everyone in the world
take a quick break.
Personality: I like to spend time
relaxing.
Special traits: I’m ready to sit
down anytime.
Note: N
ot available at some MINISTOP satellite and RECODS
stores.
Handy Terminal
(Receiving inspection terminal)
The handy terminal is an easy-to-use,
lightweight device for checking received goods
and checking returns and freshness. In the
event of a power outage, it even serves as a
simple checkout register.
Graphic Terminal
The graphic terminal supports the
management of the store’s unit control system
by letting the user place orders, analyze sales,
and look up information while referencing the
selling floor. The result is a product assortment
suited to customers’ needs.
Store Controller
The store controller is the store’s main computer,
which integrates peripheral equipment, including
the graphic terminal, handy terminal, and POS
checkout, into a unified system. Its role is to
support a broad range of store operations
including product ordering, verification of
delivery, sales analysis, business management
analysis, attendance management, and
information referencing. The touch panel display
and simply configured keyboard facilitate easy
use for both experienced personnel and novices.
Hobbies: Taking a quick break.
Label Printer
Catchphrases: Q
uick break for
me-me, goodnight
to me-me.
The label printer allows printing labels for
handmade rice balls, price POP (price tags),
and others on the go in the store.
Comment from an HQ staff member
Store Systems Team, Systems Dept.,
Systems Support Div.
Hiroyuki Nemoto
We are constantly thinking about what
issues occur on-site at stores and what can
be done, in terms of systems, to remedy
them. This is the basis of our development
of systems for solving store issues.
System development may sound
difficult, but we share the same basic
goals with the owner and the employees
who work at the store, as well as the store
advisor: the creation of a store that will
please customers and determining how to
expand sales. It is my job to do what I can
to help in achieving these goals.
My approach is to take into full account
the opinions of those working at the store,
and based on that, carry out prioritized
system improvement. I receive tremendous
motivation and enthusiasm from the
praise of franchise store owners and from
seeing the results of improved sales and
operational improvements. Together with
my superiors and co-workers who share
this awareness, I intend to keep providing
store support based on this philosophy.
Support for Confident Store Operation
Support from Store Advisors
Process of Store Opening
The store advisor’
s job is to join with the owner in making sales plans and
Complete pre-opening support, including preliminary trial experience
selling floor arrangement plans to create a franchised store that is popular
and comprehensive owner training.
among customers in the community. In their capacity as advisor to the owner,
store advisors comprehend business conditions from financial statements and
offer support for employee training and selling floor arrangement.
Comment from an HQ staff member
Daisuke Kikuchi
Shinjuku-Chiyoda Area, East Tokyo Operations Dept., Operations Div. The mission of store advisors is, for the stores in their charge, to make proposals utilizing information
from headquarters so that the stores can be rooted in the community and win the favor of customers.
1 Inquiries
6 Property recommendations
11 Owner training
To request informational materials or to make
an appointment for an explanatory meeting,
we accept inquiries through our website or
via our toll-free telephone line.
Taking into consideration your own ideas,
we propose a possible store plan based
on our detailed examination of the location
conditions and other factors.
Owners must participate in training. For
details, please refer to explanations provided
in the Flow of Owner Training on page 16.
2 Guidance for management
7 Secondary interview
We will provide an outline of the MINISTOP
franchise system and the MINISTOP store.
An interview will be conducted with the
individual in charge of franchising and a final
confirmation will be sought.
Job interviews and staff hiring, staff training,
preparations for store opening (settings,
making working shifts and other), and
registration with relevant authorities.
8 On-site training
13 Z Strategy
Prospective owners will gain first-hand
experience at an actual MINISTOP store
before signing the contract (one day).
Visit customers in the neighborhood door-todoor, prior to the store opening.
3 Discussion meeting
Stores are now facing changes in business conditions at a rapid rate. I try to keep updated with the
In responding to inquiries from interested
parties, we also make certain inquiries
regarding preferred locations, family situation
(such as helpers), and personal preparations
(including financial plans).
situation by visiting stores during various time periods. I greet all employees working during my visit.
One cannot build trust by overlooking basics like this.
I feel great satisfaction when proposals based on my observations during store visits and information
from headquarters are approved by owners and subsequently yield sales increases. Store advisors are
all the more motivated for being able to share both the good and the bad with store owners.
4 Primary interview
We will seek confirmation on any problems or
questions that may have arisen in the course
of the discussion meeting (including reconfirmation of prospective owners’ wish to
open a FC store).
Support by Logistics System
MINISTOP employs an efficient logistics system by which products from wholesalers and
manufacturers are gathered at Distribution Centers (DC) and then delivered to stores.
5 (FC reservation contract system)
This is a system that provides preferential
introduction to available properties.
Products requiring temperature control are put in temperature controlled centers and
9 Explanation of the contract
We provide explanations of our statutory
disclosure documents, and we will
read through the contract together with
prospective owners so they can fully
understand the contract.
12 Preparation for opening
14 Opening
The successful completion of all
preparations: a fully prepared store, in which
the owner confidently greets customers with
a smile.
10 Conclusion of the franchise contract
Prospective owners will sign and stamp the
contract and pay the joining fee within the
following three days. We will follow this up
with an explanation on preparations to be
made leading up to the store opening.
processed foods and general merchandise in room temperature centers,
from which they are delivered to stores.
Systems for Focusing Management Resources
Headquarters
MINISTOP provides many systems to ensure that FC owners can feel secure and focus on
3 times daily
managing their business after opening. From accounting support services to mutual aid
•Boxed lunches and rice balls
•Chilled beverages •Desserts, Delicatessen
Stores
2–5 times weekly
Room temperature center
•Alcohol and soft drinks •Confectionary
•Processed foods and non-food
1–2 times daily
provisions, we have a full array of structural support systems for our franchisees.
Temperature controlled center
Direct delivery service
•Certain breads •Ice cream
•Frozen foods •Newspapers and magazines
DC
Suppliers
Accounting support
◦Bookkeeping and accounting
◦Preparation of income statements and
balance sheets
◦Salary calculation for employees
◦Payments for purchasing
◦Inventory taking every quarter
Mutual aid system MINISTOP will pay all condolence insurance fees in
the case of death of FC owners or managers.
◦Condolence money system for FC owners ◦Condolence money system
for managers ◦Accident survivor insurance system ◦Medical insurance
system ◦Income guarantee system ◦Pension program ◦Injury insurance
system ◦Comprehensive life medical insurance system ◦Cancer
insurance system ◦Comprehensive life insurance
Support for Confident Store Operation
Franchise Package
Assistance for Multiple Stores Management
Choose from four different types of packages to suit your specific plans and circumstances.
S
Standard-type
Owner manages the store
SL
Standard lease-type
Owner manages the
CL
Creative lease-type
Owner pays for the interior
ML
Master lease-type
Owner manages the
in a building and property
store, which is rented by
and exterior construction
store, which is rented by
owned or rented by the
MINISTOP and sub-leased
cost and manages the
MINISTOP.
owner.
to the owner.
store rented by MINISTOP.
Specific requirements
Owner intends to convert an
existing retail store to MINISTOP,
or to manage a MINISTOP store on
his/her own property.
Specific requirements
Owner intends to manage the
MINISTOP store and can put up
the required capital funding.
Specific requirements
Main Support Systems
Over 20 years old
Building
▶
(Security deposit paid) Owner
Building
▶ Owner
(Rent)
Interior/exterior ▶
construction cost Owner
Building
▶
(Security deposit paid) MINISTOP
Building
▶ MINISTOP
(Rent)
Interior/exterior ▶
construction cost Owner
Building
▶
(Security deposit paid) MINISTOP
Building
▶ MINISTOP
(Rent)
Interior/exterior ▶
construction cost MINISTOP
Major equipment ▶ MINISTOP
Major equipment ▶ MINISTOP
Major equipment ▶ MINISTOP
Royalty > > >
30% of gross profit on sales
(monthly basis)
30% of gross profit on sales
(monthly basis)
Variable gross profit on sales
(monthly basis) method
(for 24-hour operations)
(for 24-hour operations)
Portion of ¥3.6 million and less:
36%
Portion of more than ¥3.6 million: 58%
Multiple Stores Management Incentive System
MINISTOP facilitates multiple
Ownership and cost burden > > >
Major equipment ▶ MINISTOP
training system for developing store managers.
Owner intends to manage the
MINISTOP store but cannot put up
the required capital money.
(This contract is limited to a married couple,
or cohabitating parent/child or siblings.)
two full-time store employees over 20 years old are required.
Interior/exterior
▶
construction cost Owner
enable store expansion in a short time, including an incentive system for managing three or more stores and a
Specific requirements
Owner intends to manage the
MINISTOP store and can put up
the costs of interior and exterior
construction.
There is no age limit for contractors. However,
▶ Owner
MINISTOP actively promotes multiple stores management FC owners. We have support systems in place that
Monthly FC Gross Income Guarantee System for Multiple Stores Owners (CL, ML)
Age Requirements > > >
Building
We support stable management and business expansion by owners.
Variable gross profit on sales
(monthly basis) method
stores management
（%）
40
Multiple stores management holds numerous
advantages, from the profitability aspects of
30
increased earnings and risk dispersion to
20
the operational aspects of encouraging the
competitive spirit of individual stores and
sharing ideas. Due to our solid incentive
system and manager training assistance
10
0
’05
’06
’07
’08
programs, the number of owners managing
Ratio of multiple stores
multiple stores is increasing.
Ratio of multiple stores owners
’09
’10
’11
Portion of ¥3.6 million and less: 36%
Portion of more than ¥3.6 million
and 4.5 million and less:
70%
Portion of more than ¥4.5 million: 73%
Advantages of MINISTOP Franchise Package
Advantageous royalty for the FC store...............
The royalty in S-type and SL-type contracts is 30% (for 24-hour operations) of gross profit on sales, reflecting
MINISTOP’s desire to motivate FC owners.
A short-term contract for seven years...............
A short-term contract of just seven years provides flexibility for any potential change in circumstances after
entering into the agreement.
Upgrades from ML to CL / SL and from CL to SL are possible.
Encouragement of contract upgrades and
multiple stores management................................ Possibility of business expansion through operation of multiple stores.
◎Required joining fee will be ¥2,550,000 (¥1,500,000 for deposit and ¥1,050,000 for opening preparation expense), including tax.
In addition to the above, you will be required to prepare an amount that covers living and transportation expenses for a two- to three-month period including
pre-opening training and after the opening.
Guarantee System
Kanagawa Area, South-Kanto Store Development Dept., Store Development Div. Takuya Kitada
The development manager’s job is to coordinate all phases related to opening a store, starting
from making presentations to prospective convenience store managers to showing properties and
concluding contracts. The opening of a store requires the cooperation of the training dept., the
store construction dept., and other diverse departments. For this reason, the development manager
must always appreciate the help of others, be open to the ideas of others, and be willing to adapt. Every time I attend a store
opening, I feel moved because it is the culmination of everything we have done to make it happen. It is especially gratifying to
hear owners say things such as “I’m glad I chose MINISTOP,” and “I’m so fortunate to have met you.”
FC gross income guarantee
In today’s rapidly changing society, the convenience store represents the most familiar retailer closely involved in daily life.
We guarantee the amount of 21 million yen a year to the FC store as minimum FC gross income (for 24-hour operations).
(The headquarters makes up the difference when the FC gross income does not reach the guaranteed amount in a given year.)
of critical importance to create new demand through appealing products and services. In this respect, MINISTOP has many
Net profit guarantee (Limited to the new store opening under ML-type and CL-type)
strategic assets, among them product advantages as represented by our soft serve ice cream and training advantages
For the month of opening and the following two months, the headquarters makes up the difference when FC’s net profit is less than ¥380,000 a month
(calculated on a pro-rate basis during the month of opening).
Monthly FC gross income guarantee (Limited to the new store opening under ML-type and CL-type)
For eight months after the month that the net profit guarantee expires, we guarantee the FC store a monthly gross income of ¥1,800,000 excluding
disposal, the maximum amount of such disposal is ¥400,000. This will expire when gross profit on sales exceeds ¥3,400,000 for two successive months
after the net income guarantee expires.
The 150 square meters we have is what grants us the agility to satisfy customer demand. At the same time, it has become
from our Yellowtail Program. MINISTOP also embraces a corporate culture that prioritizes people. Caring about customers,
employees, and the owner, we can utilize these strategic advantages to their maximum potential and together fulfill our hopes
and dreams.
ÆON Group Synergies:
Support for Confident Store Operation
we take full advantage of Japan’
s leading retail group.
MINISTOP is a member of the ÆON Group, which holds a leading position in Japan’s retail
Stores in Special Locations
industry. Leveraging Group advantages yields a broad array of synergies, including unique
private brands and cost reductions resulting from joint procurement.
Breaking the confines of convention, MINISTOP is opening stores in novel locations.
ÆON’
S Group Private Brand“TOPVALU”
TOPVALU is an ÆON private brand that helps
We are setting up stores in rest areas on high-speed expressways.
The Eat-in corner will serve as a place to take a break from the
fatigue of driving. A full selection of fresh bread and pastry
products and a corner for local souvenirs will also be available.
customers satisfy their basic daily needs. Providing
value and savings for our customers is a given.
These products also incorporate safety and
consideration for the environment in the form of
five special advantages. MINISTOP selects from
the TOPVALU product lineup suited for placement
on convenience store shelves.
Pasar Makuhari Outbound
Store
ISM Kusu Service Area
Outbound Store
SHIN-TOMEI EXPRESSWAY:
Surugawan-Numazu Service Area Inbound Store
WAON
We are locating stores in hospitals where they can assist in
making the clinical environment a more comfortable place for
both patients and healthcare workers. There are abundant cases
of stores effectively using the confined spaces and parking lots
of hospitals.
ÆON’s WAON is electronic money that allows
payment with a single touch, offering a pleasant
shopping experience to customers. In addition to
our point system, which awards shoppers based
on their purchase amount, bonus points are added
for products being promoted. We believe this will
not only give customers a sense of bargain
shopping, but also lead to customer retention.
Kyushu Central Hospital Store
Isesaki Municipal Hospital
Store
Japanese Red Cross Kyoto
Daini Hospital Store
RECODS
RECODS. Co., Ltd. was established in 2010 along
We are locating stores on university campuses where they
can serve as a spot for students and educators to eat,
relax, and talk.
with two other ÆON Group companies. It is
opening RECODS stores, a new type of store that
integrates the specialization of the drug store and
the benefits of a convenience store. After launch of
the first store in October 2010, seventeen stores
were in business by February 2012. Going forward
under the slogan “FOR WELLNESS LIFE,” we will
Aichi University Store
Utsunomiya University Store
Mie University Store
conduct multiple stores expansion with the aim of
becoming a community health care station.
WAON card
Overview of ÆON
Major Group Companies
In 1970, JUSCO Co., Ltd., was formed through a business tie-up of three local companies:
Okadaya, Futagi, and Shiro. At that time, submissions were taken from all employees for a
new company name, and Japan United Stores Company was chosen, with the
abbreviation JUSCO becoming the official new company name. On August 21, 2001,
JUSCO Co., Ltd., changed its company name to ÆON CO., LTD. On August 21, 2008,
ÆON made the transition to a pure holding company structure with ÆON CO., LTD. as its
core, and the retail business divisions of ÆON were spun off via business succession to
ÆON Retail Co. Ltd. As of February 29, 2012, ÆON and its Group companies form a total
of about 200 companies.
As one way in which we constantly seek improvement, we hold tight to the “customer
first” principle, and will continue to offer an abundance of services to our customers.
Maxvalu Chubu Co., Ltd.
The Maruetsu, Inc.
Belc CO., LTD.
Registered on the OTC market in
1994. SM chain based in
Saitama and Gunma pref.
Became an equity method
affiliate company of ÆON in May
2009 at the general meeting of
shareholders.
ÆON Basic Principles
ÆON Basic Principles
Listed on TSE second section in
1993 (moved to first section in
1996). Convenience store chain
combining CVS goods and fastfood services.
1. ÆON people are always grateful to the
many other individuals who provide
support and help, never forgetting to act
with humility.
2. ÆON people value the trust of others
more than anything else, always
acting with integrity and sincerity in all
situations.
3. Æ
ON people actively seek out ways to
exceed customer expectations.
4. Æ
ON people continually challenge
themselves to find new ways to
accomplish the ÆON ideals.
5. Æ
ON people support local community
growth, acting as good corporate
citizens in serving society.
ÆON CO., LTD.
Scope of business: Date established:September 1926
Listed on Nagoya Stock Exchange
second section in 1988. Listed on
TSE second section in 1996
(moved to first section in 1997).
JapanÃs leading regional chain
developing food and drug
businesses in the Shizuoka and
Kanto area.
Pure holding company
Website address:
http://www.aeon.info/en/
TSURUHA HOLDINGS Inc.
Registered on the OTC market in
1998. Listed on TSE second
section in 2001 (moved to first
section in 2002). Converted to a
stock corporation in November
2005. A drugstore centered on
Hokkaido pref.
Group data No. of Shops: 12,211 (Describes the number of stores included overseas as of 2011 fiscal year end)
Supermarkets
1,537
Super
centers
29
Convenience stores
4,138
Home
centers
124
Discount
stores
105
Specialty stores
3,424
Finance
460
Services
1,384
Other sales
products
419
Department
stores
1
Consolidated Financial Highlights
(As of February 29, 2012)
Revenues
Operating Income
(Millions of yen)
Ordinary Income
(Millions of yen)
(Millions of yen)
172,360
0
’11
’07
3,785,288 3,774,628
3,591,406 3,741,447
6000
’08
’09
4,048,937
126,030 130,198
130,193
3000
’10
(Millions of yen)
182,080
166,326
156,040
124,373
Total Assets
212,260
195,690
5,167,366 5,230,786 5,054,394 5,096,569 5,206,132
’09
KASUMI CO., LTD.
Listed on TSE second section in
1982 (moved to first section in
1984). SM chain based in the
Northern Kanto area centered on
Ibaraki pref.
Maxvalu Tokai Co., Ltd.
Taka:Q Co., Ltd.
Listed on TSE second section in
2004. SM chain based in Chubu
and Western Kanto area centered
on Shizuoka pref.
Maxvalu Hokkaido Co., Ltd.
Registered on the OTC market in
1995. Leading SM chain based in
Hokkaido area.
Maxvalu Kyushu Co., Ltd.
Listed on Osaka Securities Exchange
JASDAQ market in 2012.
SM chain based in Kyushu area.
COX CO., LTD.
SUNDAY CO., LTD.
Registered on the OTC market in
1990. A casual fashion chain.
Registered on the OTC market in
1995. Home center chain in the
Tohoku region centered on
Aomori pref.
Registered on the OTC market in
1984. Listed in TSE second
section in 1986 (moved to first
section in 1989). A specialty store
chain with the planning and retail
sales of men's apparel as its
primary business.
ÆON Co. (M) Bhd.
Company headquarters:1-5-1 Nakase, Mihama-ku, Chiba-shi, Chiba 261-8515
¥199 billion
’08
Listed on TSE second section in
1978 (moved to first section in
1984). SM chain centered in the
Tama area of western Tokyo with
the Kanto region as its base.
KUSURI NO AOKI CO., LTD.
(As of February 29, 2012)
’07
Inageya Co., Ltd.
Listed simultaneously on Tokyo, Osaka, and Nagoya Exchange
second sections in 1974 (listing moved to first section of each
exchange in 1976). Made the transition to a pure holding
company structure in August 2008.
Corporate Profile
General
merchandise
stores 590
Listed on TSE second section in 2000.
SM chain based in Tohoku area.
ÆON KYUSHU CO., LTD.
Registered on the OTC market in
2000. Leading general retailer
based in Kyushu area.
GFOOT CO., LTD.
Listed on Nagoya Stock Exchange
in 2000. Integration of NUSTEP
Co., Ltd., with TURUYA SHOE
STORE CO., LTD. A chain of foot
wear specialist shops that
focuses on style starting from the
ground up.
ÆON CO., LTD.
CFS Corporation
No. of
Shops
Listed on Osaka Securities Exchange
second section in 1997. SM chain
based in Western Japan.
ÆON Hokkaido Corporation
Registered on the OTC market in
1996. Simultaneously listed on
TSE second section and Sapporo
Securities Exchange in 1998
(moved to TSE first section in
2000). General retailer based in
Hokkaido area.
ÆON Code of Conduct—
The Customer
Capital:
Maxvalu Nishinihon Co., Ltd.
Maxvalu Tohoku Co., Ltd.
MINISTOP CO., LTD.
The customers’ beliefs and desires comprise the central core of our philosophy. At
ÆON, our eternal mission as a corporate group is to benefit our customers, and our
operations are thus customer-focused to the highest degree.
Name:
Listed on TSE second section in
1977 (moved to first section in
1984). SM chain based in Kanto
area.
Listed on Nagoya Stock Exchange
second section in 1987.
SM chain based in Chubu area.
’10
’11
9000
’07
’08
’09
’10
12000
’11
’07
’08
’09
15000
’10
’11
l Pure holding company
*ÆON CO., LTD.
lG
eneral Merchandise Store (GMS)
Business
ÆON Retail Co., Ltd.
*ÆON Hokkaido Corporation
*SUNDAY CO., LTD.
*ÆON KYUSHU CO., LTD.
ÆON RYUKYU CO., LTD.
Joy Co., Ltd.
Bon Belta Co., Ltd.
TOPVALU COLLECTION CO., LTD.
l Supermarket (SM) Business
*Maxvalu Chubu Co., Ltd.
*Maxvalu Nishinihon Co., Ltd.
*Maxvalu Tohoku Co., Ltd.
*Maxvalu Tokai Co., Ltd.
*Maxvalu Hokkaido Co., Ltd.
*Maxvalu Kyushu Co., Ltd.
*The Maruetsu, Inc.
*Inageya Co., Ltd.
*KASUMI CO., LTD.
*Belc CO., LTD.
ÆON KIMISAWA CO., LTD.
KOHYO CO., LTD.
Listed on TSE second section in
2006 (moved to first section in
2011). A drugstore chain based
in four prefectures in the
Hokuriku and Joetsu regions
centered on Ishikawa pref.
GROWELL HOLDINGS
CO., LTD.
Listed on TSE second section in
2008. Joint holding company
through stock transfer of Takada
Pharmacy Co., Ltd., and WELCIA
KANTO Co., Ltd.
Medical Ikkou Co., Ltd.
Listed on the JASDAQ market in
2004. Pharmacy chain in the
Chubu and Kinki areas centered
on Mie pref.
ÆON Fantasy Co., Ltd.
ÆON CREDIT SERVICE
CO., LTD.
Listed on TSE second section in
1996 (moved to first section in
1998). Financial services firm
with more than 27 million
members.
ÆON Mall Co., Ltd.
Listed on TSE first section in
2002. A specialized SC
developer of multi-purpose
commercial complexes.
Registered on the OTC market
in 2002. Listed on TSE second
section in 2003 (moved to first
section in 2005). An in-door
amusement facilities operator
based within shopping
centers.
Listed on main board of Kuala
Lumpur Exchange in 1996. A
leading general retailer in
Malaysia.
ÆON Stores
(Hong Kong) Co., Ltd.
Listed on Hong Kong Exchange in
1994. A leading general retailer
in the Hong Kong district.
ÆON CREDIT SERVICE
(ASIA) CO., LTD.
Listed on Hong Kong Exchange
in 1995. Local subsidiary of
ÆON CREDIT SERVICE.
ÆON THANA SINSAP
(THAILAND) PLC.
Listed on Thailand Exchange in
2001. Local subsidiary of ÆON
CREDIT SERVICE.
ÆON CREDIT SERVICE
(M) BERHAD
Listed on Malaysia Exchange in
2007. Local subsidiary of ÆON
CREDIT SERVICE.
SANYO MARUNAKA CO., LTD.
MAXVALU KANTO CO., LTD.
MAXVALU KITA TOHOKU CO., LTD.
MAXVALU CHUKYO CO., LTD.
MAXVALU NAGANO CO., LTD.
MAXVALU HOKURIKU CO., LTD.
MAXVALU MINAMI TOHOKU CO., LTD.
marunaka CO., LTD.
l Discount Store (DS) Business
ÆON SUPERCENTER Co., Ltd.
ÆON BIG CO., LTD.
l Strategic Small Size Store Business
*MINISTOP CO., LTD.
ORIGIN TOSHU CO., LTD.
My Basket CO., LTD.
RECODS. Co., Ltd.
l Drugstore & Pharmacy Business
*CFS Corporation
*TSURUHA HOLDINGS Inc.
*KUSURI NO AOKI CO., LTD.
*GROWELL HOLDINGS CO., LTD.
*Medical Ikkou Co., Ltd.
Cosmeme Co., Ltd.
TAKIYA Co., Ltd.
Welpark Co., Ltd.
ZWEI CO., LTD.
ÆON DELIGHT CO., LTD.
Listed on Osaka Securities
Exchange second section in
1995. Listed on TSE second
section in 1999 (moved to first
section in 2000). An enterprise
with national reach providing
comprehensive maintenance
services including facilities
management, security and
cleaning services.
Shimizu Drug Co., Ltd.
l Financial Service Business
*ÆON CREDIT SERVICE CO., LTD.
*ÆON CREDIT SERVICE (ASIA) CO., LTD.
*ÆON THANA SINSAP (THAILAND) PLC.
*ÆON CREDIT SERVICE (M) BERHAD
ÆON BANK, LTD.
ÆON INSURANCE SERVICE CO., LTD.
l Shopping Center Development Business
*ÆON Mall Co., Ltd.
ÆON TOWN Co., Ltd.
l Service Business
*ÆON DELIGHT CO., LTD.
*ÆON Fantasy Co., Ltd.
*ZWEI CO., LTD.
ÆON Eaheart Co., LTD.
ÆON CINEMAS CO., LTD.
KAJITAKU Co., Ltd.
JUSVEL CO., LTD.
Reform Studio Co., Ltd.
Warner Mycal Corporation
l Specialty Store Business
*GFOOT CO., LTD.
*COX CO., LTD.
*Taka:Q Co., Ltd.
Listed on the JASDAQ market in
2004. Match-making service that
creates happy marriage
opportunities. Listed on TSE
second section in 2007.
Abilities JUSCO CO., Ltd.
ÆON FOREST CO., LTD.
ÆON PET CO., LTD.
ÆON BODY Co., Ltd.
Claire’s Nippon Co., Ltd.
Talbots Japan Co., Ltd.
Branshes Co., Ltd.
MIRAIYA SHOTEN CO., LTD.
Mega Sports Co., Ltd.
MEGA PETRO Co., Ltd.
LAURA ASHLEY JAPAN CO., LTD.
AT Japan Co., Ltd.
l E-commerce Business
ÆON VISTY CO., LTD
Digital Direct Corporation
l ASEAN Business
* ÆON Co. (M) Bhd.
ÆON (Thailand) CO., LTD.
ÆON VIETNAM CO., LTD.
l China Business
ÆON (CHINA) CO., LTD.
* ÆON Stores (Hong Kong) Co., Ltd.
ÆON South China Co., Ltd.
Beijing AEON Co., Ltd.
Guangdong JUSCO Teem Stores Co., Ltd.
YAMAYA CORPORATION
Registered on the OTC market in
1994. Listed on TSE second
section in 2002 (moved to first
section in 2004). A leading liquor
store.
Qingdao AEON Dongtai Co., Ltd.
erchandise Procurement and
lM
Food Processing Operations
*YAMAYA CORPORATION
AIC Inc.
ÆON Integrated Business Service Co., Ltd.
ÆON AGRI CREATE Co., Ltd.
ÆON GLOBAL SCM CO., LTD.
ÆON GLOBAL MERCHANDISING CO., LTD.
ÆON TOPVALU CO., LTD.
ÆON FOOD SUPPLY Co., Ltd.
ÆON Bakery Co., Ltd.
ÆON MARKETING CO., LTD.
Cordon Vert CO., LTD.
Research Institute For Quality Living Co., Ltd.
Tasmania Feedlot Pty. Ltd.
*enterprises offering public stock
•ÆON 1% Club
•ÆON Environmental Foundation
•The Cultural Foundation of Okada
(As of March 2012)
Corporate Data
Corporate Profile
Corporate Timeline
(As of February 29, 2012)
Store Expansion
(As of February 29, 2012)
Name: MINISTOP CO., LTD.
Date established: May 21, 1980
Capital: ¥7,491,533,000
No. of stores: 4,177 (including area FCs)
No. of employees: 864
Company registered address
1-1 Kanda-nishikicho, Chiyoda-ku, Tokyo 101-0054
Headquarters
1-5-1 Nakase, Mihama-ku, Chiba-shi, Chiba 261-8540
Offices
Makuhari Office
NTT Makuhari Building 18F
1-6 Nakase, Mihama-ku, Chiba-shi, Chiba 261-0023
Tokai District Office
Nagoya Daiwa Building, 3rd floor
16-16 Tsubaki-cho, Nakamura-ku, Nagoya-shi, Aichi 453-0015
Tohoku District Office
90-2 Higashinanabancho, Miyagino-ku, Sendai-shi, Miyagi
983-0854
Kinki District Office
Azuchi-cho Building, 2nd floor
3-4-10 Azuchi-cho, Chuo-ku, Osaka-shi, Osaka 541-0052
Kyushu District Office
2-1-70 Enokida, Hakata-ku, Fukuoka-shi, Fukuoka 812-0004
Business Description
Develops the convenience store MINISTOP as ÆON’s strategic small
size store business. Signs a franchise contract with people who want
to manage a MINISTOP store and provides product information and
management know-how. MINISTOP sells fast food, processed food,
perishable items, household goods, miscellaneous goods, and so on,
as well as providing services such as utility bill collection.
Website address: http://www.ministop.co.jp/
May 1980MINISTOP was established as a wholly-owned subsidiary of Jusco Co., Ltd. Initially capitalized at
¥30,000,000.
Jul. 1980 MINISTOP Okurayama in Yokohama is the first store to open its doors.
MINISTOP KOREA
CO., LTD.
Bar code order books and online ordering from mainframe computers was introduced from this very
first opening.
Korea ................... 1,713
Apr. 1981 Held first public bidding for franchises in the Tokyo metropolitan area.
Nov. 1982 Store development begins in the Tokai area.
Mar. 1986 Set up MINISTOP Maintenance Center.
Feb. 1987Completed installation of first-generation POS system in all stores. Shifted over to EOB terminals and
a display screen-based order placement system.
Total ........................ 42
Feb. 1990 Started collection service for public utility fees.
G7-MINISTOP
SERVICE & TRADING
JOINT STOCK COMPANY
Jun. 1990Sealed convenience store business-related Technical License Agreement with Miwon Trading &
Shipping Co., Ltd. (currently MINISTOP KOREA CO., LTD.) of South Korea.
(First store opened in November.)
Jul. 1993Listed on the second section of the Tokyo Stock Exchange. Increased capital to ¥4,157,533,000.
Feb. 1994 Store network reached 500 stores.
Aug.1995Sealed MINISTOP area franchise agreement for the northern Tohoku district with Nakano Business
Group based in Hachinohe City, Aomori Prefecture.
Aug.1996 Listing moved to the first section of the Tokyo Stock Exchange.
Gunma .................... 43
Saitama................ 159
■ Overseas Stores
■ Stores in Japan
Gifu........................ 101
Fukui ........................ 11
Sealed Country Franchise Agreement with Gokongwei Group of the Philippines.
Sep.2001 Introduced the industry’s first real-time integrated transport and delivery control system.
3,514
Dec.2001 Revised package for master franchise contract.
3,816
3,082
Mar. 2003 Merged MINISTOP Kinki Co., Ltd.
Jun. 2003Turned Daesang Distribution & Services Co. Ltd. (currently MINISTOP KOREA CO., LTD.) of South
Korea into a consolidated subsidiary.
Sep.2003 Introduced Soft Serve Ice Cream Meister system.
1,493
1,331
1,187
Shizuoka .............. 140
4,177
Aichi...................... 211
Mie ........................... 93
3,270
May 2002 Decided to donate 1% of soft serve ice cream sales to Circle of Flowers program.
1,774
Shiga ...........................6
2,072
Kyoto ....................... 38
Osaka...................... 83
Hyogo...................... 41
Feb. 2004 Store network reached 1,500 stores.
Mar. 2004 Launched new CL-type FC package.
Undertook MINI Day campaign in a realization of MINISTOP 21 proposal.
2,021
1,939
1,895
2,042
2,105
’07 ’08 ’09 ’10 ’11
Debuted in Tokushima Prefecture Expanded nationwide into 1 metropolitan area, 2 urban
prefectures and 23 prefectures.
Director, Managing Executive Officer
Akihiro Fujimoto
Mar. 2008Debut of ÆON’s electronic money “WAON.” Completion of food recycle system.
Director, Executive Officer
Satoshi Ozeki
Oct. 2008Ueno Imperial Park cleaning activity reaches 200th time.
Corporate Auditor
Nobuo Tonogai
Corporate Auditor
Hiroyuki Hamasaki
Mar. 2009Presented with a letter of appreciation from the Minister of Agriculture, Forestry and Fisheries for
the kidukai campaign.
Corporate Auditor
Shozo Matsunaga
Dec.2009Opened the first receiving FSC certification store for a domestic business facility.
Domestic stores increased to 2,000.
Corporate Auditor
Takahisa Yamakawa
Apr. 2010 Set up “Otokuna keitai site” to promote sales by using cell phones.
Dec.2006Received certification for Privacy Mark.
Jan. 2009Installed LED illuminated signs at stores in Kyoto City.
Executive Officer
Hisashi Asano
Executive Officer
Morihiko Konishi
Sep.2010 Amalgamated with MS Kyushu.
Executive Officer
Hiroshi Yahata
Shigeru Moriyama
Nara ......................... 11
Tokyo ..................... 3
Tokushima ............. 13
Kanagawa ............. 5
Kagawa................... 34
Kyoto ...................... 1
Ehime..........................7
Osaka ..................... 2
Fukuoka............... 122
Hyogo..................... 5
Saga ......................... 20
Nara ........................ 1
Oita .............................2
Total .....................17
Total ..................2,046
Non-consolidated Financial Highlights
(As of February 29, 2012)
Sales (Including FC stores)
355,525
282,240
302,911 300,442
Ordinary Income
(Millions of yen)
8,345
322,043
7,432
7,152
Net Assets /
Total Assets
(Millions of yen)
(Millions of yen)
May 2009 MINISTOP Satellite store, combined Drags stores opened as the first store of its own.
Aug.2010Established a joint-venture company between MINISTOP, CFS Corporation, and Takiya Co. Ltd.,
called RECODS (first store opened in October).
Yasuhiro Uchigasaki
RECODS. Co., Ltd.
Sep.2006Began the national expansion for “Go yen no kizukai,” disposable chopsticks made from domestic
timber.
May 2007First store in Ehime Prefecture; raised store presence to 24 prefectures. Including area franchises,
store count reaches 3,000.
Executive Officer
Tokyo ................... 299
Mar. 2000Established MMH-EC Service Inc. as joint venture with Mitsubishi Corp. and Hitachi Transport
System Ltd.
Akihiko Maeda
Takeharu Takahashi
Chiba .................... 193
Kanagawa ........... 140
Director, Managing Executive Officer
Executive Officer
Tochigi .................... 32
Number of Stores
Shigeru Tanaka
Junichi Furukawa
Ibaraki ..................... 95
Store network reached 1,000 stores.
Mar. 1998Installed dual soft serve ice cream server, paving way for sales of flavors other than vanilla.
Director, Managing Executive Officer
Executive Officer
Fukushima ............. 57
Philippines ...........327
Jan. 1996Sealed MINISTOP area franchise agreement with Lumax Co., Ltd. of Nagasaki, Nagasaki Prefecture
Jun. 2005 Began handling Japan Post’s Yu-Pack.
Executive Officer
Miyagi...................... 95
ROBINSONS
CONVENIENCE
STORES, INC.
Sep.1994 Increased capital to ¥7,491,533,000.
Feb. 2005Began accepting online applications for Child Internship Program—an educational working
experience for elementary school and junior high school students.
President and Representative Director Nobuyuki Abe
MINISTOP Co., Ltd.
Vietnam ......................2
Dec. 1991 Set up the MINISTOP Green Environment Promotion Club.
Cleaning activities at Ueno Onshi Park (Taito-ku, Tokyo) entered its 15th year.
Hiroshi Yokoo
Iwate...........................5
Apr. 1988Set up Network Service Inc., a wholly-owned subsidiary devoted to the task of strengthening the
Company’s physical distribution business.
Aug.2004 Absorbed Shikoku MS Networks Co., Ltd.
Chairman
Aomori .................... 37
China ......................... 30
Apr. 2004 Turned JR Shikoku MS Networks Co., Ltd. into a consolidated subsidiary.
Board of Directors
N.B.G.
MS Network Co., Ltd.
Qingdao MINISTOP
Co., Ltd
May 1985 Store network reached 100 stores.
7,844
99,379 97,215
(Millions of yen)
96,176
(%)
53,703 53,619 54,012
56,360
57,886
92,447
85,161
63.1
Feb. 2011Started the development of environmentally friendly stores that purchase solar power systems,
straight tube LED lamps, and energy management systems, while using 100% International FSC
certified materials.
Shareholders’
Equity Ratio
3,990
60.9
53.9
55.5
’08
’09
60.1
Sealed Area Franchise Agreement with G7-MINISTOP Service & Trading JSC of Vietnam.
Concluded area franchise agreement with G7 MINISTOP Service & Trading Joint Stock Company
of the Socialist Republic of Vietnam (first store opened in December).
Sep.2011 Stores in Japan and overseas number 4,000.
May 2012 Number of overseas stores exceeds that of stores in Japan.
’07
’08
’09
’10 ’11
’07
’08
’09
’10 ’11
’07
’08
’09
’10 ’11
’07
’10 ’11
Messages from Senior Owners
Owner of Shizuoka Shimogawara Store (Suruga-ku,
Shizuoka-shi, Shizuoka Prefecture) and four other stores
Kotaro Goto, CEO AK Shizuoka Co., Ltd.
Multiple Stores Management Promotes Competition
as an Organization
Twelve years have passed since I became a MINISTOP store
owner. My reason for choosing MINISTOP at that time was the
Combo-Store business format. Even now, I don’t feel that
MINISTOP has changed. It remains committed to leading the
industry through such initiatives as M’s STYLE COFFEE and
handmade rice balls. Another major reason I selected a MINISTOP
franchise was the ease of managing multiple stores. Managing
one store means being a shopkeeper who operates the store by
working hard during their shift. Managing multiple stores is
essential to effectively utilizing human resources to compete as
an organization.
Achieving Initial Goal of Operating Five Stores
When I opened my first store, I set a goal of running five stores to
show my determination. I have now achieved this. A system was
put in place that allows store operation without either the manager
or I having to work shifts, so I can devote myself solely to
business management. It is important for me to visit each store
daily. Owners and managers inevitably see things from different
perspectives. If product ordering is left completely to employees,
there is always a tendency to avoid excessive waste. Daily visits
to each store let me direct proper ordering. They also lead to
increased motivation at the store.
Singling Out Employee Good Points
When training personnel, it is important to differentiate between
entrusting them to do something and simply leaving them alone.
Employees can be made to understand their contribution to their
store by carefully watching them work, singling out their good
points, and then telling them what they are, giving rise to a sense
of community within the store. Going forward, while correcting
differences in store level, I intend to work towards creating a
foundation for further expansion.
Shizuoka Shimogawara
Store employees,
working together to build
a productive store.
Owner of Kamisu Shitte-chuo Store
(Kamisu-shi, Ibaraki Prefecture) and another store
Koichiro Natsui, Owner
Personal Information Protection Policy
Basic Policy
Under our principle of “placing the customer at the starting point in pursuing peace, respecting human dignity and contributing
to the community,” we are aware of the importance of information capable of identifying individuals (hereafter “personal
information”). Through secure management of personal information, the Company protects the rights and interests of
individuals.
Measures for personal information protection
In order to fully carry out the basic policy for personal information protection, the company enforces the following measures:
1. All executives and employees are required to comply with the guidelines established by the government, laws and
regulations concerning personal information.
2. Establish and enforce internal regulations and operational rules concerning personal information.
3. We have established safety measures so that such issues as unauthorized access, loss, falsification, leaks, and corruption
of data do not occur and strive to prevent and correct these issues.
4. Appoint a person responsible for personal information management to accept responsibility and authority in attending
to practices and operations concerning personal information protection, and engage in the strict supervision of personal
information.
5. Appoint a person responsible for auditing personal information and have audits concerning personal information performed.
6. Using the results of these audits, we are continually improving operating procedures and internal regulations.
7. Require cooperation regarding personal information protection from MINISTOP FC stores, each of the area FC companies,
business partners, and other associated entities.
8. This policy will be maintained, by publication on the Company website and in the corporate profile, in a manner where it is
always available for review.
Treatment of personal information
1. At the time of acquisition of personal information, expressly state the purpose of acquisition and clearly identify the contact
person. Acquire personal information only within the scope to which it is necessary to operate our business.
2. Make use of the acquired personal information within the scope of the purpose for which it was acquired, with appropriate
oversight.
3. Make quick and sincere responses to complaints and requests for consultation regarding personal information.
4. We will respond to any requests for disclosure, correction, deletion, or service cancellation in a reasonable amount of time
and in an appropriate manner.
Established November 2, 2004
Revised May 21, 2008
The Deciding Factor: a System that Allows Going
Independent
At the age of 35, twelve years after entering the transport industry,
I realized that if I was going to go independent, it had to be now.
Ever since I had helped out at a convenience store run by my
relatives, I had always thought it was an interesting business, so I
started attending the presentations of various franchise chains,
including MINISTOP. The deciding factor in going with MINISTOP
was the intern system. This system allowed me to go
independent without having to draw on the help of my spouse.
The Vision: Highest Ranking in Customer Interactions
Since launching my store in January 2010, I have stayed faithful
to my vision of achieving the highest level of satisfaction in
customer interactions, and worked towards creating a store that
leaves a smile on customer faces. The success of store operation
depends on the employees and on whether they are as motivated
as someone who believes the store is their own. In the first year,
knowing I would have to be patient, I kept telling the importance
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of customer interaction to the employees. Thanks to campaigns,
efforts began to yield results, and the overall store atmosphere
changed. With regard to M’s STYLE COFFEE sales, employees
actively suggested coffee to customers, and moreover they set
their own goals as a team. Under the direction of the leader of
employees in charge of managing rice balls, product waste was
decreased, which contributed to store profitability.
MINISTOP, a Rewarding Career
At present, I manage two stores, but I hope to manage at least
one or two more. MINISTOP operation is no easy task, as in
addition to existing fast foods items, MINISTOP has increased its
product lineup by adding such items as M’s STYLE COFFEE and
rice balls. Yet despite this, the challenges and rewards make me
glad I chose MINISTOP.
Owner Koichiro Natsui
communicates with
employees until satisfied
of their understanding.
Revised November 14, 2008
Revised February 18, 2011
Nobuyuki Abe
President and Representative Director
MINISTOP CO., LTD.
Enquiry reception:
Enquiries regarding our personal information protection policy are received by the Company’s customer service center.
TEL: 0120-865-132 (toll free)
Hours of Operation: 9:00am to 5:30pm, closed Sundays.
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