ministop co., ltd. ministop co., ltd.
Transcription
ministop co., ltd. ministop co., ltd.
MINISTOP CO., LTD. ÆON Tower 6F 1-5-1 Nakase, Mihama-ku Chiba City, Chiba 261-8540 Tel: 043-212-6471 FAX: 043-212-6476 MINISTOP CO., LTD. URL: http://www.ministop.co.jp/ ©2011 MINISTOP Co., Ltd. 08.24 President’s Message Since its foundation in 1980, MINISTOP has established an original business format known as the “Combo Store”, which integrates the conventional convenience store and in-store prepared fast food retailing models, creating stores rooted in local communities. In recent years, the convenience store industry has found itself in a business environment characterized by increasingly severe competition that transcends retail format. Moreover, the experience of the Great East Japan Earthquake of March 11, 2011 has caused Our Satisfaction is Derived from the Satisfaction of Our FC Owners. format allows us to provide the convenience of being able to purchase at reasonable prices products We hope to share the satisfaction and joy of managing MINISTOP stores with every single franchised (FC) store owner. Toward a common goal, we required for everyday life while adapting to the aging of society. will progress together to take the next step forward. a rethinking of the role of the convenience store in the community infrastructure. Our original Combo Store Under the mission: “We realize a society full of beaming smiles with ‘deliciousness’ and ‘convenience,’” we are putting forth a vision of achieving the top ranking among customers for 2013. To this end, this year we are making a company-wide effort to the branding of our coffee, sweets, and rice balls. For coffee, this means cultivating M’s STYLE COFFEE, a coffee freshly brewed in-store with genuine flavor, as a product that will follow our soft serve ice cream in symbolizing MINISTOP. For sweets, we are engaged in product creation that, based on our fast food items such as entirely revamped vanilla soft serve ice cream and our original brand HAPPYRICH SWEETS, will be appreciated by a broad range of customers. For rice balls, in addition to enhancing quality of commissary-prepared “onigiri,” we will gradually introduce in-store handmade “onigiri.” Finally, as a major Japan domestic retail group, ÆON offers synergies that, maximized MINISTOP’s purpose is to deliver original products and services that satisfy our customers through the convenience store business. However, before reaching that point, we consider it a major precondition that FC owners feel satisfied and happy managing MINISTOP. Giving serious consideration to building a system for making that happen, and putting it into practice—that is the role we play as we walk hand in hand with FC owners. MINISTOP values this partnership approach. We do not force our corporate logic on anyone, but hope instead to maintain a relationship in which we share the same goals as our FC owners and work together by giving our best to each other toward that goal. in such activities as the deployment of private brands, the reinforcement of merchandise procurement, and the offering of WAON, the ÆON Group’s proprietary e-money, enable us to deliver to our customers convenience and products they can purchase with confidence. Outside of Japan, MINISTOP also has 1,774 stores in Korea, The Philippines, and China. In the future we aim to establish the MINISTOP brand internationally through active deployment in Asia. Franchised Stores Headquarters Nobuyuki Abe President and Representative Director The MINISTOP mission This mission expresses our duties. We realize a society full of beaming smiles with “deliciousness” and “convenience.” 代表取締役社長 阿 部 信 行 1 ls” a e p p MINISTOP “A Japan has several domestic convenience store chains, creating a highly competitive environment. To be selected by customers requires differentiation ÆON Group Synergy Possibilities as a member MINISTOP belongs to the ÆON Group, which is a major from other chains by providing customers a unique experience. MINISTOP provides powerful backing for the success of franchises with the three “appeals” domestic retail group. Being a member of ÆON enables us of the Combo Store, ÆON Group Synergy, and Store Operation Support. those from private brands with their price competitiveness, to enjoy a broad spectrum of synergistic effects, including from the offering of the Group’s proprietary e-money, and from joint raw materials procurement. The Combo Store ÆON Group A style unique to the industry About 180 Companies ➡P.9 — Store Operation Support Support for owners and employees ➡P.4 — MINISTOP’s biggest advantage is found in the Combo Store* format, that is, the integration of the convenience store with the fast food shop. We attract customers by combining the convenience of a convenience store MINISTOP MINIS TO P with original fast food. * “Combo Store” is a term coined by MINISTOP to express the business format obtained by integrating the convenience store with the fast food shop. C O N T E N T S MINISTOP “Appeals”............................................................. 2 The Combo Store................................................................... 4 ÆON Group Synergy............................................................. 9 Overview of ÆON................................................................ 10 Store Operation Support................................................... 12 Corporate Data.................................................................... 20 2 Environmental and Social Activities................................ 22 Personal Information Protection Policy.......................... 24 We provide various types of support to ensure that your MINISTOP is the store chosen by the community. Among these is an original educational program which helps the owner and his/her employees to ➡P.12 — be a substantial part of the workforce. 3 The Combo Store Only one in the industry. The unique style of the “Combo Store.” Open case chiller The biggest distinction between MINISTOP and other convenience stores lies in the fact that we are a Combo Store. A Combo Store is a business style that integrates a convenience store Walk-in chiller with a fast food shop. In addition to regular convenience store goods, we characteristically offer an original menu of fast food including soft serve ice cream, coffee, parfaits, and hot dogs. Stores are set up with an Eat-in corner that is a Displays boxed lunches, delicatessen, and dairy products distinctive feature of a Combo Store, so customers can immediately enjoy their freshly prepared fast food and purchased products. Displays drinks contained in PET bottles and other containers Merchandise gondola Soft serve ice cream machine Kitchen space Specially designed for its conspicuous, easy-to-take purpose Easy operation Uniquely designed for the Combo Store Eat-in corner Pylon sign —Easily identified even from a distance MINISTOP means, “to drop in just for a moment.” The logo represents our desire to provide home-style warmth and comfort by modeling a house amid trees. 4 Customers can immediately enjoy foods purchased onsite. 5 The Combo Store Fast Food Snacks Production area and materials are carefully selected, enabling us to offer a rich selection of fast foods characterized by particular attention to taste and freshness. Fried potatoes, chicken, Chinese steamed buns. A rich variety of snacks to satisfy lighter hunger cravings. ◦Fried potatoes◦ Note: Pictures are images only. Cold Desserts MINISTOP is famous for its soft serve ice cream. Fine quality fruit parfaits and summer-only Halo-Halo are also popular. ◦Chicken◦ ◦ Soft serve ice cream◦ ◦ Parfaits◦ Monde Selection Gold Quality Award 2011 Winning products ◦Vanilla Soft Serve Ice Cream ◦Belgian Chocolate Soft Serve Ice Cream ◦Belgian Chocolate and Vanilla Soft Serve Ice Cream ◦Dessert Cone ◦Chinese steamed buns◦ Convenience Store Goods ◦ Halo-Halo◦ In the field of convenience store products essential to daily life, we are developing unique MINISTOP products based on a careful analysis of customer needs. ◦ Open case chiller items◦ Coffee Foods With M’s STYLE COFFEE, beans are rapidly frozen immediately after roasting, enabling a genuine coffee with locked in rich flavor and aroma. The self-serve style sets it apart by allowing the adjustment of amount to suit customer preference. ◦ Hot coffee◦ We sell boxed lunches and rice balls that feature seasonal ingredients. A special oven quickly cooks up the G-DOG (grilled hot dog) into a treat with hot toppings and crisp buns, providing the flavor of freshness. ◦G-DOG◦ ◦ Iced coffee◦ ◦ Original products◦ We are dedicating our resources to the development and sales of high quality original products, such as our delicious Snack Labo series and Maestro Coffee Master chilled beverages. 6 Note: Pictures are images only. 7 ÆON Group Synergy The Combo Store Broad spectrum of group synergies, from product development to services. Services A considerable assortment of services and methods of payment are among the measures we take to please our customers. Because MINISTOP is a member of the ÆON Group, one of Japan’s largest retail groups, we can expect the benefits of a broad spectrum of synergistic effects arising from ÆON’s private brand TOPVALU, ÆON’s e-money WAON, and others. Counter Services ÆON’s Private Brand TOPVALU Store services ◦Bank ATM (automated teller machine) ◦Credit card ◦Yu-Pack (Transport service) ◦Copy service ◦FAX service ◦Payment service ◦Advance orders and sales at the shop ◦Preken (prepaid card, a type of electronic money) ◦Internet delivery service Various types available Electronic money TOPVALU is an ÆON private brand that helps customers satisfy their basic daily needs. Providing value and savings for our customers is a given. These products also incorporate safety and consideration for the environment in the form of five special advantages. MINISTOP selects from the TOPVALU product lineup suited for placement on convenience stores shelves. ●MINISTOP Mobile Website for Customer Savings● Registered members can receive the latest information about products and coupons that can be used at MINISTOP. This service enhances customer convenience and develops “MINISTOP fans.” WAON Shopping with electronic money Question ——— Answer How are products delivered to the store? Products from suppliers and/or vendors are gathered at Distribution Centers (DC), from which they are delivered to stores via an efficient logistics system. At MINISTOP, products requiring temperature control are put in controlled-temperature centers and processed foods and general merchandise in room temperature centers, from which they are delivered to stores. Saved point 本部 Headquarters DC Stores Controlled-temperature center Items: Boxed lunches and rice balls Chilled beverages Desserts, Delicatessen Room temperature center 2–5 times weekly Items: Direct delivery service Alcohol and soft drinks Confectionary Processed foods and non-food 1–2 times daily Items: 店舗 Suppliers 3 times daily 8 Exchange to electronic money ÆON’s WAON is electronic money that allows payment with a single touch, offering a pleasant shopping experience to customers. In addition to our point system, which awards shoppers based on their purchase amount, bonus points are added for products being promoted. We believe this will not only give customers a sense of bargain shopping, but also lead to customer retention. Certain breads Ice cream Frozen foods Newspapers and magazines WAON card ÆON card select 取引先 ÆON JMB card RECODS In August 2010, MINISTOP established RECODS. Co., Ltd. together with the ÆON Group’s CFS Corporation and Takiya Co., Ltd. With the aim of becoming a community health care station, we are opening RECODS stores, a new type of store that integrates the specialization of the drug store with the benifits of a convenience store. Following the opening of the first store in October 2010, three more stores were opened in 2010. Under the slogan “For wellness life,” we will conduct multiple store expansion for people in various communities who want to live a healthy life. 9 Overview of ÆON In 1970, JUSCO Co., Ltd., was formed through a business tie-up of three local companies: Okadaya, Futagi, and Shiro. At that time, submissions were taken from all employees for a new company name, and Japan United Stores Company was chosen, with the abbreviation JUSCO becoming the official new company name. On August 21, 2001, JUSCO Co., Ltd., changed its company name to ÆON CO., LTD. On August 21, 2008, ÆON made the transition to a pure holding company structure with ÆON CO., LTD. as its core, and the retail business divisions of ÆON were spun off via business succession to ÆON Retail Co. Ltd. As of February 28, 2011, ÆON and its Group companies form a total of about 180 companies. As one way in which we constantly seek improvement, we hold tight to the “customer first” principle, and will continue to offer an abundance of services to our customers. Major Group Companies Maxvalu Chubu Co., Ltd. The Maruetsu, Inc. Belc CO., LTD. Registered on the OTC market in 1994. SM chain based in Saitama and Gunma pref. Became an equity method affiliate company of ÆON in May 2009 at the general meeting of shareholders. ÆON Basic Principles ÆON Basic Principles The customers’ beliefs and desires comprise the central core of our philosophy. At ÆON, our eternal mission as a corporate group is to benefit our customers, and our operations are thus customer-focused to the highest degree. Listed on TSE second section in 1993 (moved to first section in 1996). Convenience store chain combining CVS goods and fastfood services. 1. ÆON people are always grateful to the many other individuals who provide support and help, never forgetting to act with humility. 2. ÆON people value the trust of others more than anything else, always acting with integrity and sincerity in all situations. Maxvalu Nishinihon Co., Ltd. Listed on Osaka Securities Exchange second section in 1997. SM chain based in Western Japan. Maxvalu Tohoku Co., Ltd. Inageya Co., Ltd. Listed on TSE second section in 1978 (moved to first section in 1984). SM chain centered in the Tama area of western Tokyo with the Kanto region as its base. MINISTOP CO., LTD. ÆON Code of Conduct— The Customer Listed on TSE second section in 1977 (moved to first section in 1984). SM chain based in Kanto area. Listed on Nagoya Stock Exchange second section in 1987. SM chain based in Chubu area. KASUMI CO., LTD. Listed on TSE second section in 1982 (moved to first section in 1984). SM chain based in the Northern Kanto area centered on Ibaraki pref. ÆON Hokkaido Corporation Registered on the OTC market in 1996. Simultaneously listed on TSE second section and Sapporo Securities Exchange in 1998 (moved to TSE first section in 2000). General retailer based in Hokkaido area. ÆON KYUSHU CO., LTD. Registered on the OTC market in 2000. Leading general retailer based in Kyushu area. Listed on TSE second section in 2000. Leading SM chain based in Tohoku area. GFOOT CO., LTD. Listed on Nagoya Stock Exchange in 2000. Integration of NUSTEP Co., Ltd., with TURUYA SHOE STORE CO., LTD. A chain of foot wear specialist shops that focuses on style starting from the ground up. Taka:Q Co., Ltd. Maxvalu Tokai Co., Ltd. Listed on TSE second section in 2004. SM chain based in Chubu and Western Kanto area centered on Shizuoka pref. Maxvalu Hokkaido Co., Ltd. Registered on the OTC market in 1995. Leading SM chain based in Hokkaido area. 3. Æ ON people actively seek out ways to exceed customer expectations. 4. Æ ON people continually challenge themselves to find new ways to accomplish the ÆON ideals. 5. Æ ON people support local community growth, acting as good corporate citizens in serving society. COX CO., LTD. SUNDAY CO., LTD. Registered on the OTC market in 1990. A casual fashion chain. Registered on the OTC market in 1995. Home center chain in the Tohoku region centered on Aomori pref. Registered on the OTC market in 1984. Listed in TSE second section in 1986 (moved to first section in 1989). A specialty store chain with the planning and retail sales of men's apparel as its primary business. ÆON CO., LTD. Listed simultaneously on Tokyo, Osaka, and Nagoya Exchange second sections in 1974 (listing moved to first section of each exchange in 1976). Made the transition to a pure holding company structure in August 2008. ÆON Co. (M) Bhd. KUSURI NO AOKI CO., LTD. CFS Corporation Corporate Profile Listed on Nagoya Stock Exchange second section in 1988. Listed on TSE second section in 1996 (moved to first section in 1997). Japan’s leading regional chain developing food and drug businesses in the Shizuoka and Kanto area. (As of February 28, 2011) Name: ÆON CO., LTD. Scope of business: Pure holding company Date established: September 1926 Company headquarters:1-5-1 Nakase, Mihama-ku, Chiba-shi, Chiba 261-8515 Capital: Website address: ¥199 billion http://www.aeon.info/en/ Group data No. of Shops: 11,324 (Describes the number of stores included overseas as of 2010 fiscal year end) Supermarkets 1,307 No. of Shops Super centers 32 General merchandise stores 590 Convenience stores 3,811 Home centers 127 Discount stores 72 Specialty stores 3,305 Finance 401 TSURUHA HOLDINGS Inc. Registered on the OTC market in 1998. Listed on TSE second section in 2001 (moved to first section in 2002). Converted to a stock corporation in November 2005. A drugstore centered on Hokkaido pref. Services 1,410 Other sales products 268 Department stores 1 Consolidated Financial Highlights (As of February 28, 2011) Revenues Operating Income (Millions of yen) 4,824,775 Ordinary Income (Millions of yen) 5,167,366 5,230,786 5,054,394 5,096,569 (Millions of yen) 189,728 172,360 182,080 10 ’07 ’08 ’09 2000 ’10 ’06 ’07 4000 ’08 ’09 3,534,346 3,591,406 3,741,447 3,785,288 3,774,628 166,326 126,030 130,198 124,373 130,193 0 (Millions of yen) 188,303 156,040 ’06 Total Assets ’10 6000 ’06 ’07 ’08 8000 ’09 ’10 ’06 10000 ’07 ’08 ’09 ’10 12000 l Pure holding company *ÆON CO., LTD. lG eneral Merchandise Store Business (GMS) ÆON Retail Co., Ltd. *ÆON Hokkaido Corporation *SUNDAY CO., LTD. *ÆON KYUSHU CO., LTD. Joy Co., Ltd. Bon Belta Co., Ltd. ÆON RYUKYU JUSCO CO., LTD. TOPVALU COLLECTION CO., LTD. l Supermarket Business *Maxvalu Chubu Co., Ltd. *Maxvalu Nishinihon Co., Ltd. *Maxvalu Tohoku Co., Ltd. *Maxvalu Tokai Co., Ltd. *Maxvalu Hokkaido Co., Ltd. *The Maruetsu, Inc. *Inageya Co., Ltd. *KASUMI CO., LTD. *Belc CO., LTD. ÆON KIMISAWA CO., LTD. KOHYO CO., LTD. Listed on TSE second section in 2006. A drugstore chain based in four prefectures in the Hokuriku and Joetsu regions centered on Ishikawa pref. GROWELL HOLDINGS CO., LTD. Listed on TSE second section in 2008. Joint holding company through stock transfer of Takada Pharmacy Co., Ltd., and WELCIA KANTO Co., Ltd. Medical Ikkou Co., Ltd. Listed on the JASDAQ market in 2004. Pharmacy chain in the Chubu and Kinki areas centered on Mie pref. ÆON Fantasy Co., Ltd. ÆON CREDIT SERVICE CO., LTD. Listed on TSE second section in 1996 (moved to first section in 1998). Financial services firm with more than 27 million members. ÆON Mall Co., Ltd. Listed on TSE first section in 2002. A specialized SC developer of multi-purpose commercial complexes. Registered on the OTC market in 2002. Listed on TSE second section in 2003 (moved to first section in 2005). An in-door amusement facilities operator based within shopping centers. Listed on main board of Kuala Lumpur Exchange in 1996. A leading general retailer in Malaysia. ÆON Stores (Hong Kong) Co., Ltd. Listed on Hong Kong Exchange in 1994. A leading general retailer in the Hong Kong district. ÆON CREDIT SERVICE (ASIA) CO., LTD. Listed on Hong Kong Exchange in 1995. Local subsidiary of ÆON CREDIT SERVICE. ÆON THANA SINSAP (THAILAND) PLC. Listed on Thailand Exchange in 2001. Local subsidiary of ÆON CREDIT SERVICE. ÆON CREDIT SERVICE (M) BERHAD Listed on Malaysia Exchange in 2007. Local subsidiary of ÆON CREDIT SERVICE. MAXVALU KANTO CO., LTD. MAXVALU KITA TOHOKU CO., LTD. Maxvalu Kyushu Co., Ltd. MAXVALU CHUKYO CO., LTD. MAXVALU NAGANO CO., LTD. MAXVALU HOKURIKU CO., LTD. MAXVALU MINAMI TOHOKU CO., LTD. l Discount Store Business ÆON SUPERCENTER Co., Ltd. l Strategic Small Size Store Business *MINISTOP CO., LTD. ORIGIN TOSHU CO., LTD. RECODS. Co., Ltd. l Drugstore & Pharmacy Business *CFS Corporation *TSURUHA HOLDINGS Inc. *KUSURI NO AOKI CO., LTD. *GROWELL HOLDINGS CO., LTD. *Medical Ikkou Co., Ltd. TAKIYA Co., Ltd. Welpark Co., Ltd. Shimizu Drug Co., Ltd. l Financial Service Business *ÆON CREDIT SERVICE CO., LTD. ZWEI CO., LTD. ÆON DELIGHT CO., LTD. Listed on Osaka Securities Exchange second section in 1995. Listed on TSE second section in 1999 (moved to first section in 2000). An enterprise with national reach providing comprehensive maintenance services including facilities management, security and cleaning services. *ÆON CREDIT SERVICE (ASIA) CO., LTD. *ÆON THANA SINSAP (THAILAND) PLC. *ÆON CREDIT SERVICE (M) BERHAD ÆON BANK, LTD. l Shopping Center Development Business *ÆON Mall Co., Ltd. LOC DEVELOPMENT CO., LTD. l Service Business *ÆON DELIGHT CO., LTD. *ÆON Fantasy Co., Ltd. *ZWEI CO., LTD. ÆON Eaheart Co., LTD. ÆON CINEMAS CO., LTD. JUSVEL CO., LTD. Reform Studio Co., Ltd. Warner Mycal Corporation l Specialty Store Business *GFOOT CO., LTD. *COX CO., LTD. *Taka:Q Co., Ltd. Abilities JUSCO Co., Ltd. ÆON FOREST CO., LTD. ÆON BODY Co., Ltd. Claire’s Nippon Co., Ltd. Listed on the JASDAQ market in 2004. Match-making service that creates happy marriage opportunities. Listed on TSE second section in 2007. Talbots Japan Co., Ltd. Branshes Co., Ltd. PETCITY CO., LTD. MIRAIYA SHOTEN CO., LTD. Mega Sports Co., Ltd. MEGA PETRO Co., Ltd. LAURA ASHLEY JAPAN CO., LTD. AT Japan Co., Ltd. l Digital Business ÆON VISTY CO., LTD Digital Direct Corporation l ASEAN Business * ÆON Co. (M) Bhd. ÆON (Thailand) CO., LTD. l China Business * ÆON Stores (Hong Kong) Co., Ltd. ÆON South China Co., Ltd. Beijing AEON Co., Ltd. Guangdong JUSCO Teem Stores Co., Ltd. Qingdao AEON Dongtai Co., Ltd. erchandise procurement and lM food processing operations *YAMAYA CORPORATION AIC Inc. YAMAYA CORPORATION Registered on the OTC market in 1994. Listed on TSE second section in 2002 (moved to first section in 2004). A leading liquor store. ÆON Integrated Business Service Co., Ltd. ÆON AGRI CREATE Co., Ltd. ÆON GLOBAL SCM CO., LTD. ÆON GLOBAL MERCHANDISING CO., LTD. ÆON TOPVALU CO., LTD. ÆON Bakery Co., Ltd. ÆON MARKETING CO., LTD. Cordon Vert CO., LTD. Research Institute For Quality Living Co., Ltd. ÆON FOOD SUPPLY Co., Ltd. Tasmania Feedlot Pty. Ltd. *enterprises offering public stock •ÆON 1% Club •ÆON Environmental Foundation •The Cultural Foundation of Okada (As of March 2011) 11 Store Operation Support Support from headquarters for successful store management by owners MINISTOP aims for a mutually beneficial relationship with franchised (FC) store owners under a franchising system. We provide powerful support for franchised store management through such activities as thorough advance surveys, owner training, product development, service introduction, management advice, and accounting service. Process of Store Opening Complete pre-opening support, including preliminary trial experience and comprehensive owner training. 1 Inquiries To request informational materials or to make an appointment for an explanatory meeting, we accept inquiries through our website or via our toll-free telephone line. Franchise System of MINISTOP 2 Guidance for management FC stores Co-existence and co-prosperity ◦Employee management Recruitment, training, and management of employees ◦Administration management Management of sales and expenses Role of headquarters Role of the franchised store ◦Store management Store creation based on strict implementation of four fundamental principles (QSC and assortment). We will provide an outline of the MINISTOP franchise system and the MINISTOP store. Headquarters ◦Management advice by store adviser ◦Product development and service introduction ◦Sales promotion activities ◦Configuration of information systems ◦Accounting service ◦Support of employee training through Yellowtale program ◦Implementation of various training courses ◦Support systems such as mutual aid systems Systems for Focusing Management Resources MINISTOP provides many systems to ensure that after opening, FC owners can feel secure and focus on managing their business. From accounting support services to mutual benefit provisions, we have a full array of structural support systems for our franchisees. Accounting support ◦Bookkeeping and accounting ●Preparation of income statements and balance sheets ●Salary calculation for employees ●Payments for purchasing ●Inventory taking every quarter Mutual system MINISTOP will pay all condolence insurance fees in the case of death of FC owners or managers. 12 ◦Condolence money system for FC owners ●Condolence money system for managers ●Accident survivor insurance system ●Medical insurance system ●Income guarantee system ●Pension program ●Injury insurance system ●Comprehensive life medical insurance system ●Cancer insurance system ●Care pension insurance system ●Comprehensive life insurance 3 Discussion meeting In responding to inquiries from interested parties, we also make certain inquiries regarding preferred locations, family situation (such as helpers), and personal preparations (including financial plans). 6 Property recommendations 11 Owner training Taking into consideration your own ideas, we propose a possible store plan based on our detailed examination of the location conditions and other factors. Owners must participate in training. For details, please refer to explanations provided in the Flow of Owner Training on page 16. 12 Preparation for opening 7 Secondary interview An interview will be conducted with the individual in charge of franchising and a final confirmation will be sought. 8 On-site training 13 Z Strategy Prospective owners will gain first-hand experience at an actual MINISTOP store before signing the contract (one day). Visit customers in the neighborhood door-todoor, prior to the store opening. 14 Opening 9 Explanation of the contract 4 Primary interview We will seek confirmation on any problems or questions that may have arisen in the course of the discussion meeting (including reconfirmation of prospective owners’ wish to open a FC store). 5 (FC reservation contract system) This is a system that provides preferential introduction to available properties. Store Development Specialist Job interviews and staff hiring, staff training, preparations for store opening (settings, setting working shifts and other), and registration with related ministries. The successful completion of all preparations: a fully prepared store, in which the owner confidently greets customers with a smile. We provide explanations of our statutory disclosure documents, and we will read through the contract together with prospective owners so they can fully understand the contract. 10 Conclusion of the franchise contract Prospective owners will sign and stamp the contract and pay the joining fee within the next three days. We will follow this up with an explanation on preparations to be made leading up to the store opening. Takashi Ogawa Store Development Div. When I see our franchise owners in their spirited working attitude, it charges me with vitality for the next day. It is my job as a missionary for the MINISTOP brand to develop new store properties and franchises. It also involves reviewing the “hard” aspects of existing stores with a view toward invigorating them and proposing to owners multiple store management. The convenience store offers a format that is close and familiar to community customers. Nevertheless, convenience stores will not be able to continue to exist on convenience alone. Rather than an attitude of “wait and see,” we need to adopt a proactive stance in actively conversing with our customers to find out needs in terms of what current customers want. At MINISTOP, in addition to enhancing our fast food product line, a strategic opportunity for customer conversations, we are also enhancing services such as WAON and sales promotions using mobile phones. The keys to business and sales success are the setting of firm goals, daily progress, and passion. We are committed to assisting with these. 13 Store Operation Support Support for Post-Openings MINISTOP Education System From store advisor to system manager and product development manager, all departments participate in providing support for post-opening store operation. MINISTOP has prepared a detailed educational program that includes training before the store opens through to staff education. Owner education ◦Study seminars for FC owners ◦Exhibition of merchandise & selling floor arrangement ◦Training for new FC owners ◦Seminar for existing FC owners Store Advisor Support The store advisor’s job is to work with the owner in devising precise sales and selling floor arrangement plans to create a franchised store that is popular with customers from the community. In their capacity as advisor to the owner, advisors ascertain business conditions from financial statements and support employee training and selling floor arrangement. Tomoko Iwata Store Advisor Operations Div. As a store advisor, I make various proposals for improving sales in the stores in my territory. Unless customers are entering our stores, and unless they are satisfied, it won’t translate into sales. I visit the stores in my territory with the aim of creating stores that will maintain customer satisfaction. A store advisor’s job is communication with people. During my visits, I always make a concerted effort to display a positive attitude. And since the store is something built by both the owner and employees, I exert myself to communicate with all of them. While both the owner and I have the same desire to work together to improve the store, our opinions do at times differ. But I get inspiration from when I see the pleased smile on the owner’s face when sales of products I pitched take off. FC store staff education FC stores ◦Staff education system Introduction of Yellowtail Program (see page 17) QSC + Merchandise Assortment This is the basis for MINISTOP to be continually chosen and supported by our customers. Today, even convenience stores can no longer survive competition on product lineup alone. We must provide an even higher quality of service and an environment in which customers can comfortably do their shopping and enjoy their food. Excellent quality and product lineup are a given. MINISTOP aspires to become the top chain store operator by stressing service and cleanliness. Quality In order to always provide our customers with safe and reassuring products, quality control to manage temperature, freshness, and production processes and hygiene control to manage hygiene of staff, facilities, and equipment is important. Service In order to provide the services that our customers expect, it is important to always focus on gratitude, courtesy, and remember everything that we do is for our customers. Support by Store System Since its founding, MINISTOP has implemented a store system that anyone can easily use and understand and has supported store operation efficiency improvements and product lineups suited to customer needs. The fifth generation store system provides efficiency improvements to the previously time-consuming order operation and implements a preferred order system that enables highly precise ordering. Also, in cooperation with a weather information distributing company, we provide easy-to-understand weather and ordering/product lineup point information. We will continue to support the constant evolution of the store system so that owners will be able to manage their stores in the best environment. A B A Graphic terminal (GT) Orders can be made while attending to the sales floor. Sales trends, including the identification of fastest moving items and sales records, can be recognized at a glance. Cleanliness Maintain a clean and tidy store so that our customers can always shop in comfort. Merchandise assortment Refers to the products that the customer wants, when they want them, in the amount they want, and in a way that makes it easy for them to buy. B Handy terminal (Receiving inspection terminal) A compact, lightweight and easy-to-use terminal. Delivered goods as well as those to be returned can be quickly confirmed. C POS register C D Checkout for various goods or services can be performed effectively using a bar code scanner or a touch-panel; customers are served quickly with little or no waiting time. D Store controllers 14 A computer system responsible for centralized control of peripheral equipment such as graphic terminals, receiving inspection terminals and POS registers. It covers a broad range of store operations from product ordering, delivery confirmation and marketing analysis to retail price change processes and salary calculations. The system is highly functional but simple to use, enabling easy operability for anyone. 15 Store Operation Support MINISTOP supports store owners through not only training before the store opens but also training and other educational opportunities after the store opens. Staff Education To raise the quality of communication with customers and service, it is essential to turn store employees into a veritable workforce through appropriate educational programs. This is also effective in relieving owners from daily business and allowing them to concentrate on management. MINISTOP does not leave this task to the owners. Our headquarters will offer original know-how to support owners providing training and education for all staff including part-timers. Flow of Owner Training Staff Education Program—Yellowtail Program Before Store Opening Owner, Store Manager ◎On-site training (1 day) Before concluding the franchise contract, owners attend a trial experience. Store Leader ◎Operation Training Store manager representative Step 1: Training center seminars (5 days) Step 2: 5-day training at directly-managed training stores and 1-day training at training center S Staff ◎Practice Training Time slot manager Step 3: T raining at directly-managed store—Flagship Store (19 days including holiday) Owners master basic operation at an actual shop A Staff Accreditation of Completion: Last Friday of Step 3 Members who have achieved independence Post-opening Education MINISTOP follows an original educational program to enable all employees to remain highly motivated in their work and steadily improve their skills. We call it the Yellowtail Program (YP). The yellowtail is a type of fish commonly associated with gradual success. We provide a system in which staff can advance their careers by learning the required skills in a step-by-step process and having their progress assessed. This system nurtures even part-time staff into an adequate workforce with abilities and a sense of management. Training classes with the support of headquarters are conducted in each locale for staff above the level of S staff. B Staff ◎Build Up Seminar (2 days) New members This seminar is attended one-half to 2 years after store opening. Review of the time from store-opening to present, ascertaining of current conditions, and C Staff future issues are discussed. In addition, information on merchandise policy and sales floor arrangement is provided and strategy concerning the store’s sales Advancement Members undergoing training YP badge floor are considered. ◎Contract Renewal Seminar (3 days) This seminar can be attended from 12 months before contract renewal. Reflecting on the time of store opening, group work is implemented based on the results of self-analysis and multifaceted assessment. Based on these, issues relating to what the owner should do are identified and a new seven year management vision announced. ◎Exhibition of merchandise and selling floor arrangement: twice a year (spring & fall) This is a valuable seminar open to all store employees. In addition to information about seasonal products and new products, expertise regarding seasonal sales floor arrangement, methods of enhancing employee competitiveness, success stories collected from around the country, and other items of interest are presented. In addition, by supplying guidance for security measures and sanitary management and by promoting a general awareness of MINISTOP’s environmental measures, the seminar provides worthwhile lessons throughout the entire course. 16 YP manual Question ——— Answer Is it acceptable to entrust important work to store employees? Doing so raises employee motivation and also leads to the owner’s business expansion. Performing only simple work, employees eventually lose enthusiasm without even realizing it, resulting in a situation in which employees quit soon after being hired. Entrusting to motivated employees important work, such as placing orders, and properly evaluating them develops dependable employees. As personnel development progresses to the point that a store can be entrusted to employees only, it opens the door to managing two, three or more stores, thus leading to business expansion possibilities. Kazuma Sasaki, owner of the 1-chome Minami Gyotoku and Funabashi Yamano-cho Chia pref. stores People are the key to multiple store management 複数店経営のカギは人 If you do everything yourself, it is hard to manage a second store. You need to have employees to whom you can entrust the store. For me, to develop people, I place great importance on routinely communicating with employees. I encourage people taking the store leader test by telling them I know they can do it. The results? Stores that run without me. As I am now able to watch over multiple stores, I’m experiencing the fun of management. 17 Store Operation Support Message from a senior owner Franchise package The helpful attitude of headquarters was key to my franchise decision Yoshinori and Mayumi Mori, 2-chome Soka-aoyagi (Soka City, Saitama Pref.) store It was my goal to go independent and have my own store by the time I was forty. At my previous company engaging in a corporate franchise, I experienced being the manager of fast food shops and the convenience stores of other chains. This made me realize that you cannot succeed in a franchise unless you can build a good relationship with headquarters. I made this an important point in my decision-making as I was attending the manager presentations of the various franchise companies. As such, the one with that had the most helpful approach in giving advice was MINISTOP. My decision to franchise turned on the confidence I felt in their attitude of wanting to assist you when needed them. At startup, I convinced my wife to become the manager and we attended training together. In the beginning she felt some uncertainty, so we appreciated their detailed instructions from headquarters, a checklist for measuring level of achievement in handling practical business affairs, a comprehensive host of tools, and other components of a solid training system. What I care about is creating a store that is warm and easygoing. So while the atmosphere of the store does depend on the employees, the problem is how to convey this to them. If I see an employee with apathetic way of interacting with customers, I ask him or her which is better, gloomy or cheerful service? Simple things are easier to teach and easier for the other person to grasp. Such things are expected, and being able to do the expected without resistance is something I value. Also, the store has progressed enough to soon enable expansion to managing multiple stores, something I had in mind since beginning the franchise. I intend without fail to achieve Communication notebooks in which this within a year. This has several benefits, including diversification of risk and the growth incurred I have, since store opening, faithfully from employees coming to a mutual consciousness. As we approach the determining third year, I am written entries for the enhancement committed to creating a store of ever higher level with my eye on the next goal. of employee consciousness. We distinguish ourselves from competitors with the way we interact with customers and make use of each employee’s strength Tsukiko and Keisuke Kobayashi, 4-chome, Higashi Nanba, Amagasaki (Amagasaki City, Hyogo Pref.) store Before becoming a MINISTOP franchise owner, I worked part time in places like family restaurants and janitorial agencies. Then, when I was turning over in my mind the idea of going into business for myself in order to retain a supplementary income for my old age, I learned that MINISTOP was recruiting managers. I appreciated that compared to other types of business, franchising offered a lower hurdle in terms of franchise fees and other factors, and the fact that the recruiting store was near my home made me decide. The experience of managing a store has demonstrated that employees don’t always do things in the way you would think. Most important is to provide an example to employees by working hard yourself. Nevertheless, you should not do everything yourself. In my case, I’m poor at managing detailed numbers, so I have my son, who is the manager, help me out there. As practical manager, he has qualities that I don’t have. In the same way, employees each have their strengths. Entrusting work to employees has given them a sense of responsibility, making things easier for me. Near my store, there is a competitor store that has been there since before I opened mine. A little farther off, there's also one that is exceptional in cleanliness. We try to distinguish ourselves from them with the way we interact with customers. For example, we might add an extra comment to our “Thank you” or act with a level of consideration that makes friends of our customers. In perhaps a demonstration of the worth of this policy, residents of a nearby senior home have made MINISTOP their place to drop by, becoming regular customers. Following my lead, employees have gradually come to understand the importance and joy of customer interaction. Next, I intend to take on the challenge of multiple store management by having my husband, who has earned Owner (left) whose motto is “flexibility,” store leader qualification, manage our second store. With the three of us in our family and the practical manager, discussing teaming up, I hope to continue in creating stores that customers want to return to. order strategy. 18 Choose from four different types of packages to suit your specific plans and circumstances. S Standard-type Owner manages the store SL Standard lease-type Owner manages the CL Creative lease-type Owner pays for the interior ML Master lease-type Owner manages the in a building and property store, which is rented by and exterior construction store, which is rented by owned or rented by the MINISTOP and sub-leased cost and manages the MINISTOP. owner. to the owner. store rented by MINISTOP. Specific requirements Owner intends to convert an existing retail store to MINISTOP, or to manage a MINISTOP store on his/her own property. Specific requirements Owner intends to manage the MINISTOP store and can put up the required capital funding. Specific requirements Specific requirements Owner intends to manage the MINISTOP store and can put up the costs of interior and exterior construction. Owner intends to manage the MINISTOP store but cannot put up the required capital money. Age Requirements > > > Over 20 years old There is no age limit for contractors. However, (This contract is limited to a married couple, or cohabitating parent/child or siblings.) two full-time store employees over 20 years old are required. Ownership and Requirements > > > Building ▶ Owner Interior/exterior ▶ Owner construction cost Store equipment ▶ MINISTOP Building (Security diposit paid) Building (Rent) Interior/exterior construction cost Store equipment ▶ Owner ▶ Owner ▶ Owner ▶ MINISTOP Building (Security diposit paid) Building (Rent) Interior/exterior construction cost Store equipment ▶ MINISTOP ▶ MINISTOP ▶ Owner ▶ MINISTOP Building (Security diposit paid) Building (Rent) Interior/exterior construction cost Store equipment ▶ MINISTOP ▶ MINISTOP ▶ MINISTOP ▶ MINISTOP Royalty > > > 30% of gross profit on sales (monthly basis) 30% of gross profit on sales (monthly basis) Variable gross profit on sales (monthly basis) method (for 24-hour operations) (for 24-hour operations) Portion of ¥3.6 million and less: 36% Portion of more than ¥3.6 million: 58% Variable gross profit on sales (monthly basis) method Portion of ¥3.6 million and less: 36% Portion of more than ¥3.6 million and 4.5 million and less: 70% Portion of more than ¥4.5 million: 73% Advantages of MINISTOP Franchise Package Advantageous royalty for the FC store............... The royalty in S-type and SL-type contracts is 30% (for 24-hour operations) of gross profit on sales, reflecting MINISTOP’s desire to motivate FC owners. A short-term contract for seven years............... A short-term contract of just seven years provides flexibility for any potential change in circumstances after entering into the agreement. Upgrades from ML to CL / SL and from CL to SL are possible. Encouragement of contract upgrades and multiple store management.................................. Possibility of business expansion through operation of multiple stores. ◎Required joining fee will be ¥2,550,000 (¥1,500,000 for deposit and ¥1,050,000 for opening preparation expense), including tax. In addition to the above, you will be required to prepare an amount that covers living and transportation expenses for a two- to three-month period including pre-opening training and after the opening. Guarantee System FC gross income guarantee We guarantee the amount of 21 million yen a year to the FC store as minimum FC gross income (for 24-hour operations). (The headquarters makes up the difference when the FC gross income does not reach the guaranteed amount in a given year.) Net profit guarantee (Limited to the new store opening under ML-type and CL-type) For the month of opening and the following two months, the headquarters makes up the difference when FC’s net profit is less than ¥380,000 a month (calculated daily during the month of opening). Monthly FC gross income guarantee (Limited to the new store opening under ML-type and CL-type) For eight months after the month that the net profit guarantee expires, we guarantee the FC store a monthly gross income of ¥1,800,000 excluding disposal, the maximum amount of such disposal is ¥400,000. This will expire when gross profit on sales exceeds ¥3,400,000 for two successive months after the net income guarantee expires. 19 Corporate Data Corporate Profile Corporate Timeline (As of end of February, 2011) Name: MINISTOP Co., Ltd. Date established: May 21, 1980 Capital: ¥7,491,533,000 No. of stores: 3,816 (including area FCs) No. of employees: 869 Company registered address 1-1 Kanda-nishikicho, Chiyoda-ku, Tokyo 101-0054 Headquarters 1-5-1 Nakase, Mihama-ku, Chiba City, Chiba 261-8540 Offices Makuhari Office NTT Makuhari Building 18F 1-6 Nakase, Mihama-ku, Chiba City, Chiba 261-0023 Tokai District Office Nagoya Daiwa Building, 3rd floor 16-16 Tsubaki-cho, Nakamura-ku, Nagoya City, Aichi 453-0015 Tohoku District Office 90-2 Higashinanabancho, Miyagino-ku, Sendai City, Miyagi 983-0854 Kinki District Office Azuchi-cho Building, 2nd floor 3-4-10 Azuchi-cho, Chuo-ku, Osaka City, Osaka 541-0052 Kyushu District Office 2-1-70 Enokida, Hakata-ku, Fukuoka City, Fukuoka 812-0004 Business Description Develops the convenience store MINISTOP as ÆON’s strategic small scale store business. Signs a franchise contract with people who want to manage a MINISTOP store and provides product information and management know-how. MINISTOP sells fast food, processed food, everyday food, household goods, miscellaneous goods, and so on, as well as providing services such as utility bill collection. Website address: http://www.ministop.co.jp/ Board of Directors (As of end of May, 2011) 20 Store Expansion (As of end of February, 2011) Chairman Hiroshi Yokoo President and Representative Director Nobuyuki Abe Managing Director Shigeru Tanaka Managing Director Akihiko Maeda Managing Director Tsutomu Arakawa Managing Director Akihiro Fujimoto Director Hisashi Asano Director Morihiko Konishi Director Satoshi Ozeki Corporate Auditor Hukunobu Hirashima Corporate Auditor Hiroyuki Hamasaki Corporate Auditor Shozo Matsunaga Corporate Auditor Takahisa Yamakawa May 1980MINISTOP was established as a wholly-owned subsidiary of Jusco Co., Ltd. Initially capitalized at ¥30,000,000. Jul. 1980 MINISTOP Okurayama in Yokohama is the first store to open its doors. Bar code order books and online ordering from mainframe computers was introduced from this very first opening. Apr. 1981 Held first public bidding for franchises in the Tokyo metropolitan area. Nov. 1982 Store development begins in the Tokai area. May 1985 Store network reached 100 stores. Number of Stores ■ Area franchisee of domestic and overseas ■ Company stores ■ Franchisee Mar. 1986 Set up MINISTOP Maintenance Center. Feb. 1987Completed installation of first-generation POS system in all stores. Shifted over to EOB terminals and a display screen-based order placement system. 2,974 MINISTOP Co., Ltd. Miyagi................... 93 Fukushima ........... 55 Ibaraki .................. 89 Tochigi ................. 30 Gunma.................. 38 Saitama .............. 159 Chiba .................. 184 Tokyo ................. 300 3,082 1,829 1,680 Sep.1994 Increased capital to ¥7,491,533,000. 1,285 Kanagawa .......... 137 Fukui .................... 11 ROBINSONS CONVENIENCE STORES, INC. Philipines ............................... 331 1,498 1,354 Aug.1996 Listing moved to the first section of the Tokyo Stock Exchange. Mar. 1998Installed dual soft serve ice cream server, paving way for sales of flavors other than vanilla. Gifu ....................... 96 Shizuoka ............ 136 Aichi ................... 206 Mie ....................... 93 105 Store network reached 1,000 stores. Mar. 2000Established MMH-EC Service Inc. as joint venture with Mitsubishi Corp. and Hitachi Transport System Ltd. Sealed Country Franchise Agreement with Gokongwei Group of the Philippines. Korea ............ 1,429 3,270 Jul. 1993Listed on the second section of the Tokyo Stock Exchange. Increased capital to ¥4,157,533,000. Jan. 1996Sealed MINISTOP area franchise agreement with Lumax Co., Ltd. of Nagasaki, Nagasaki Prefecture China ................. 14 3,514 Feb. 1994 Store network reached 500 stores. Aug.1995Sealed MINISTOP area franchise agreement for the northern Tohoku district with Nakano Business Group based in Hachinohe City, Aomori Prefecture. MINISTOP Korea Co., Ltd. 3,816 Apr. 1988Set up Network Service Inc., a wholly-owned subsidiary devoted to the task of strengthening the Company’s physical distribution business. Feb. 1990 Started collection service for public utility fees. Jun. 1990Sealed convenience store business-related Technical License Agreement with Miwon Trading & Shipping Co., Ltd. (currently MINISTOP Korea Co., Ltd.) of South Korea. (First store opened in November.) Dec. 1991 Set up the MINISTOP Green Environment Promotion Club. Qingdao MINISTOP Co., Ltd 163 166 163 Shiga ...................... 6 Kyoto .................... 35 113 Osaka ................... 81 Hyogo ................... 36 Jun. 2000 Marked 100th volunteer cleanup operation at Ueno Park in Tokyo. Mar. 2001 Improved vanilla flavored soft serve ice cream. Sep.2001 Introduced the industry’s first real-time integrated transport and delivery control system. Dec.2001 Revised package for master franchise contract. May 2002 Decided to donate 1% of soft serve ice cream sales to Circle of Flowers program. Jun. 2002 Opened first on-campus store—Musashino University Store. Nov. 2002Opened Kagamiishi Parking Area Store, the first convenience store along the Tohoku Expressway. 1,526 1,565 1,606 1,721 Nara ...................... 11 Tokushima ........... 13 1,882 N.B.G MS Network Co., Ltd. Mar. 2003 Merged MINISTOP Kinki Co., Ltd. Jun. 2003Turned Daesang Distribution & Services Co. Ltd. (currently MINISTOP Korea Co., Ltd.) of South Korea into a consolidated subsidiary. Jul. 2003 Held presentation of Belgian Chocolate soft serve ice cream at the Embassy of Belgium. Sep.2003 Introduced Soft Serve Ice Cream Meister system. Feb. 2004 Store network reached 1,500 stores. Mar. 2004 Launched new CL-type FC package. Undertook MINI Day campaign in a realization of MINISTOP 21 proposal. Apr. 2004 Turned JR Shikoku MS Networks Co., Ltd. into a consolidated subsidiary. Jun. 2004Participated in “CO2 Reduction—Chain of a Million People” campaign which was sponsored by Ministry of the Environment. Aug.2004 Absorbed Shikoku MS Networks Co., Ltd. Cleaning activities at Ueno Onshi Park (Taito-ku, Tokyo) entered its 15th year. Dec.2004 Began selling local specialty products at all stores in Chiba Prefecture Feb. 2005Began accepting online applications for Child Internship Program—an educational working experience for elementary school and junior high school students. Jun. 2005 Began handling Japan Post’s Yu-Pack. Debuted in Tokushima Prefecture Expanded nationwide into 1 metropolitan area, 2 urban prefectures and 23 prefectures. Aug.2005Entered into the “Agreement for people having difficulty returning to their homes during disasters” with eight metropolitan, city and prefectural governments (Tokyo, Saitama, Chiba, Kanagawa, Yokohama, Kawasaki, Chiba City, Saitama City). Nov. 200515-year anniversary of the Circle of Flowers program. Sep.2006Began the national expansion for “Go yen no kizukai,” disposable chopsticks made from domestic timber. Oct. 2006Transition is made to sixth-generation staff uniforms, the first change in six years. Nov. 2006Began expanding of electronic money (selected regions). Dec.2006Received certification for Privacy Mark. May 2007First store in Ehime Prefecture; raised store presence to 24 prefectures. Including area franchises, store count reaches 3000. Mar. 2008Debut of ÆON’s electronic money “WAON.” Completion of food recycle system. Oct. 2008Ueno Imperial Park cleaning activity reaches 200th time. Jan. 2009Installed LED illuminated signs at stores in Kyoto City. Feb. 2009Sealed Area Franchise Agreement with Qingdao MINISTOP Co., Ltd. of China. Mar. 2009Presented with a letter of appreciation from the Minister of Agriculture, Forestry and Fisheries for the kidukai campaign. May 2009 MINISTOP Satellite store, combined Drags stores opened as the first store of its own. Oct. 2009 Began to operate car sharing service using convenience store parking lots. Dec.2009Opened the first receiving FSC certification store for a domestic business facility. Domestic stores increased to 2,000. Apr. 2010 Set up “Otokuna keitai site” to promote sales by using cell phones. Aug.2010Established a joint-venture company between MINISTOP, CFS Corporation, and Takiya Co. Ltd., called RECODS (first store opened in October). Sep.2010 Amalgamated with MS Kyushu. Feb. 2011Started the development of environmentally friendly stores that purchase solar power systems, straight tube LED lamps, and energy management systems, while using 100% International FSC certified materials. Sealed Area Franchise Agreement with G7-MINISTOP Service & Trading JSC of Vietnam. Kagawa ................ 31 Ehime ..................... 7 Fukuoka ............. 119 Saga ..................... 19 Aomori..................... 46 Iwate.......................... 6 Oita ......................... 2 Total ................ 1,987 Total......................... 52 ’06 ’07 ’08 ’09 ’10 Note: Sep. 2010, Amalgamated with MS Kyusu Non-consolidated Financial Highlights (As of end of February, 2011) Sales (Including FC stores) (Millions of yen) Ordinary Income (Millions of yen) (Millions of yen) 322,043 268,189 282,240 (Millions of yen) (%) 99,379 97,215 302,911 300,442 7,925 53,010 53,703 53,619 54,012 92,447 8,345 7,432 63.0 63.1 3,990 ’07 ’08 ’09 ’10 ’06 ’07 56,360 84,155 85,161 7,152 ’06 Shareholders’ Equity Ratio Net Assets Total Assets ’08 ’09 ’10 ’06 ’07 ’08 ’09 ’10 ’06 ’07 60.9 53.9 55.5 ’08 ’09 ’10 21 Environmental and Social Activities Enviromental Report We have updated our environmental policy Activities for the Community MINISTOP supports Fair Trade To accomplish our mission, we implement the following four policies. To further serve our mission to realize a society full of beaming smiles with “deliciousness” and “convenience,” in January 2011 we updated our environmental policy. Conforming to environmental rules and regulations and maintaining our commitment, we implement continual improvements in accordance with PDCA and prevent environmental pollution. MINISTOP sells Fair Trade products through a desire to protect the profits of the resource producers and to provide customers with piece of mind through the knowledge of the origins of the product they are purchasing. Since selling “TOPVALU Fair Trade Sugar-Free Black Coffee” canned coffee in 2006, which was a world first for canned coffee, we have also begun selling other Fair Trade products such as chocolate, fruit juice drinks, and dried mangoes. In November 2010, we began selling bananas that were the first Fair Trade certified product in Asia in stores north of the Kanto area. 1. W e recycle resources to reduce waste. 2. W e are engaged in reducing resource and energy use to prevent global warming. 3. W e develop and select safe products and services customers feel comfortable using. 4. W e are aware of the blessings of the ecosystem and promote sustainable use. Sponsoring the Circle of Flowers Activity Expanding the recycling of disposed food Recycling Unburnables Other Store Container waste Food waste Paddy of contract farmer Recycling plant Providing formula feed to farmer Composting waste of animals Fuel pellet Food waste Animal farm その他 Bottles, Cans 不燃物 food products Cardboard ビン・カン Discarding without Leftover separating Use as boxed lunch rice ダンボール MINISTOP’s Food Recycle Loop MINISTOP sponsors the Flower Movement that is run by the Foundation for Flowering Greening. This movement begun in 1991 and through the experience of planting and growing flowers and plants, it endeavors to teach children the importance of life and also increase flowers and greenery in both classrooms and school gardens. Flowers and plants are purchased from the donations from customers, and the proceeds of 1% of the sales of soft serve ice cream every Saturday are presented to schools that apply every year through a raffle. リサイクル and 食品残さ MINISTOP treats discarded food not as garbage but as a resource. Since 1998 we have been conducting various experiments such as composting tests and verifying the results. In 2004, we started to turn leftover food from our stores into animal feed (eco feed) in parts of Kanagawa Prefecture. Since then the regions where we provide animal feed have steadily grown. In April 2008, pork from pigs raised with feed from leftover food was used in mince cutlet lunchboxes that we sell and the excrement from the raised pigs is turned into compost to fertilize rice. (Solid fuel made of waste, plastic, bumable garbage, and waste paper) Animal feed For more information about food recycling, please visit http://www.ministop.co.jp/eco_social/eco_pd.html The first store to receive FSC certification has opened The first MINISTOP store to use 100% Forest Stewardship Council (FSC) certified domestic timber as its wooden parts opened in December 2009 in Saitama Prefecture. The building has received FSC certification and this is a first for a domestic business facility. Usage of properly managed domestic materials leads to the protection of domestic forestry and the CO2 emissions from the production process to harvest the materials is 30% less than steel construction. It also contributes to a CO2 reduction of 3.8% through forestation under the Kyoto Protocol. Progressing with LED-lit facade signs Child internships from primary and middle school children The child internship program that started in 2005 seeks to provide primary and middle school students with work experience. More than 2,000 children so far have participated in the program. The purpose of the program is to help children understand gratitude toward working people by giving them the experience of greeting and dealing with customers, cleaning, and stocking shelves as well as teaching them both the fun side of work and the tough side of work. Building strongholds for safe community living: the “Safety Station” activity MINISTOP is involved with the “Safety Station” activity together with Japan Franchise Association member convenience stores. In addition to strengthening safeguards against crimes such as robbery and shoplifting, we report on disasters, accidents and medical emergencies, and respond to the needs of women and children for shelter. These activities are important for safe community living. Starting with newly opened stores from the second half of 2009, MINISTOP has been progressing with changing the lighting for illuminated facade signs from fluorescent lighting to light-emitting diode (LED) lighting. Through these changes, the amount of electricity used dropped 63.8%. Furthermore, by also changing pole sign lighting to LED lighting, electricity usage has dropped by 55.4%. 22 23 Personal Information Protection Policy Basic Policy Under our principle of “placing the customer at the starting point in pursuing peace, respecting human dignity and contributing to the community,” we are aware of the importance of information capable of identifying individuals (hereafter “personal information”). Through secure management of personal information, the Company protects the rights and interests of individuals. Measures for personal information protection In order to fully carry out the basic policy for personal information protection, the company enforces the following measures: 1. All executives and employees are required to comply with the guidelines established by the government, laws and regulations concerning personal information. 2. Establish and enforce internal regulations and operational rules concerning personal information. 3. We have established safety measures so that such issues as unauthorized access, loss, falsification, leaks, and corruption of data do not occur and strive to prevent and correct these issues. 4. Appoint a person responsible for personal information management to accept responsibility and authority in attending to practices and operations concerning personal information protection, and engage in the strict supervision of personal information. 5. Appoint a person responsible for auditing personal information and have audits concerning personal information performed. 6. Using the results of these audits, we are continually improving operating procedures and internal regulations. 7. Require cooperation regarding personal information protection from MINISTOP FC stores, each of the area FC companies, business partners, and other associated entities. 8. This policy will be maintained, by publication on the Company website and in the corporate profile, in a manner where it is always available for review. Treatment of personal information 1. At the time of acquisition of personal information, expressly state the purpose of acquisition and clearly identify the contact person. Acquire personal information only within the scope to which it is necessary to operate our business. 2. Make use of the acquired personal information within the scope of the purpose for which it was acquired, with appropriate oversight. 3. Make quick and sincere responses to complaints and requests for consultation regarding personal information. 4. We will respond to any requests for disclosure, correction, deletion, or service cancellation in a reasonable amount of time and in an appropriate manner. Established November 2, 2004 Revised May 21, 2008 Revised November 14, 2008 Revised February 18, 2011 Nobuyuki Abe President and Representative Director MINISTOP CO., LTD. Enquiry reception: Enquiries regarding our personal information protection policy are received by the Company’s customer service center. TEL: 0120-865-132 (toll free) Hours of Operation: 9:00am to 5:30pm, closed Sundays. 24