online advertising content consulting market analysis digital solutions

WEBLISTENING
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ONLINE ADVERTISING
CONTENT
CONSULTING
MARKET ANALYSIS
DIGITAL SOLUTIONS
I ntertrack
We monitor, measure and analyze the online conversation about your brand
•  Trends
•  Key words,
phrases and
topics
•  Sorting of
positive and
negative
mentions
•  Examples of
comments
•  Analysis by
age, HHI,
gender and
location
Daily or weekly reports, plus key alerts to your cellphone 24/7!
www.admix.digital!
T he competition?
We monitor your competition and provide you with analyses comparing positioning
•  See how you
compare with your
main competitors"
•  Who’s winning the
Top of Mind race?
•  Identify the
competition’s
strengths and
weaknesses
online
•  Perfect tool for
consumer brands,
tourism, political
campaigns and all
competitive
branding
situations
www.admix.digital!
H ow it works
1
Detection
•  Using a variety of online
monitoring tools, we
detect conversations
over a given period of
time, in any geographic
area, to identify what is
being said about the
topic or subject of your
choice.
•  Our platform InterTrack
is capable of detecting
mentions of a brand,
person or topic in real
time in 42 langauges
and on more than 500
million websites.
2
Analysis
•  We execute a Competitive Analysis to see how
perception of your brand compares to your rivals.
•  Comparative factors include number of mentions,
conversation trends, potential impacts, net
sentiment and emotional intensity.
www.admix.digital!
H ow it works / Analysis
3
Identification of Audiences!
•  Our platform determines who are the principal
individual users generating the online conversation.
•  Intertrack also identifies the profile of audience groups
who hold predominant views and opinions.
•  We establish profiles for each conversation segment
of interest or concern, by geographic location,
demographics, age and interests.
•  These profiles also reference a ranking of forums:
blogs, social media, news sites, web categories, etc.
•  ADMIX creates an Action Opportunity Analysis.
•  24/7 Client Service!
•  Alerts to your cellphone
when developing crises
are identified.!
www.admix.digital!
Ad Spy
•  Tracking of your competitors’ online advertising campaigns
•  Identification of Threats and Opportunities
•  24/7 Client Service!
•  Identification of
new campaigns
within minutes.!
www.admix.digital!
Ad Spy
Monitoring of the competition’s …
•  Search strategies
•  Display campaigns
•  Preferred publishers
•  Choice of ad exchanges
•  Analytics
www.admix.digital!
WEBLISTENING
!
EXAMPLE:!
HONDURAS
!
(6 sample pages from report)!
( This is a low-resolution document for viewing online. A print quality version may be requested at www.admix.digital ) !
ONLINE ADVERTISING
CONTENT
CONSULTING
MARKET ANALYSIS
DIGITAL SOLUTIONS
H onduras
WEBLISTENING
HONDURAS
Examples of graphics included in reports (real data)
ADMIX
Search Terms:
Honduras,
#Honduras!
!
11/02/16!
through!
11/03/16 !
!
Search!
Language:!
English!
!
Client report:!
Spanish!
MencionesdeHondurasgeneradasdel11deFebreroal11deMarzo.
42,251mencionesInternet:No>cias-Blogs-Foros-RedesSociales-Contenido-Comentarios-Reseñas
www.admix.digital!
H onduras
WEBLISTENING
HONDURAS
Examples of graphics included in reports (real data)
ADMIX
Search Terms:
Honduras,
#Honduras!
!
Sen>miento
GeneradoresdeSen>miento
Sen>miento
11/02/16!
through!
11/03/16 !
!
Search!
Language:!
English!
36.8%
63.2%
!
Client report:!
Spanish!
Posi>vos
50ejemplosincluidosenreportes
Nega>vos
Palabrasgeneradorasdesen>mientoysen>mientoneto.Seclasificanlaspalabrasu>lizadasconmayorfrecuenciaqueademásgeneran
opinionesposi>vasonega>vasyseevalúaelsen>mientodelospostsdelosusuariosenlosquesehacemencióndeHonduras
www.admix.digital!
H onduras
WEBLISTENING
HONDURAS
Examples of graphics included in reports (real data)
ADMIX
DatosDemográficos/Geográficos
Search Terms:
Honduras,
#Honduras!
Demográficos
!
11/02/16!
through!
11/03/16 !
Geográficos
Distribucióndemencionesporen>dadesprincipales
!
!
Search!
Language:!
English!
46%
54%
Mujeres
Client report:!
Spanish!
Hombres
Edad
www.admix.digital!
H onduras
WEBLISTENING
HONDURAS
Examples of graphics included in reports (real data)
ADMIX
Search Terms:
Honduras,
#Honduras!
Autores/cuentaspornúmerodeseguidores
!
11/02/16!
through!
11/03/16 !
!
Search!
Language:!
English!
!
Client report:!
Spanish!
CuentasdeTwi]erconmayornúmerodemencionesdeHonduras
www.admix.digital!
H onduras
WEBLISTENING
HONDURAS
Examples of graphics included in reports (real data)
ADMIX
Search Terms:
Honduras,
#Honduras!
!
11/02/16!
through!
11/03/16 !
!
!
Search!
Language:!
English!
Fuentes
Dominios
Fuentesdelasmenciones.
Dominiosque
registraronmayor
númerodemenciones
elnúmerounoes
twi]er.comcon
27,640menciones.
Client report:!
Spanish!
Dominiosdeno>ciasque
registraronmayornúmerode
menciones,elnúmerounoes
democra>cunderground.com
con168menciones.
Dominiososi>osenlosqueseoriginan
lasmencionesdeHondurasclasificados
porcategoría.
*Twi]er>eneelmásaltonúmerode
mencionesporquenuestraherramienta
midecadaretweet.Lafuentedelos
comentariosoriginalesbpicamentese
encuentraentrelosdominiosdeno>cias.
www.admix.digital!
H onduras
WEBLISTENING
HONDURAS
Examples of graphics included in reports (real data)
ADMIX
Search Terms:
Honduras,
#Honduras!
PublicacionesPopulares
!
11/02/16!
through!
11/03/16 !
!
Search!
Language:!
English!
!
Client report:!
Spanish!
h]p://www.theguardian.com/world/2016/mar/03/honduras-bertacaceres-murder-enivronment-ac>vist-human-rights
h]p://
www.huffingtonpost.com/
entry/berta-caceres-killedhonduras_us_56d926e0e4b0
ffe6f8e8e9d6?
h]ps://twi]er.com/RevoltPoli>c/status/
707790857924165632/photo/1
Postsquecontaronconmayordifusiónporpartedelos
usuariosduranteelperiododeanálisis.Top50incluidos.
www.admix.digital!