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Pure Energy Systems
Pure Energy Systems (PES Network, Inc.) Presentation for Beryl Wolk BERYL’S WORLD Agenda Quick Introduction to Funding Needs Staffing Needs Pure Energy Systems Premium Services Understanding Energy Challenges Company Business Startup Requirements Sales Needs Investor Corp Requirements Online Product Sales Media Content & PPA Funding Advertising Alternative Energy Due Diligence Model MW Scale System Sales & PPA’s Consumer Customer Requirements Utility Requirements Premium Services Commercial Customer Requirements KW to MW Scale System Sales PPA Sales PPA Sales Online Product Sales Achievements to Date Since November 2003 Launch Recognized as being one of the best alternative energy media sites on the Internet 2,750 Directory Pages Getting over 22 Million Page Views per Year Weekly 1-Hour PodCast Featuring Interviews with Inventors & Entrepreneurs Top Google Positioning for Many Key Words Currently Has 60% Advertising / 40% Sales Commissions Revenue Mix Profitable for past two years "Top 100" working list of leading clean energy technologies according to a set of criteria that includes renewability, environmental friendliness, cost-effectiveness, credibility, stability, ease of implementation, business feasibility, and safety Due Diligence Network of 40 Alternative Energy Experts, Researchers, & Practitioners The Problem A “Perfect Storm” in the Energy Markets Caused by a Structural, Long-Term Mismatch Between Rapid Growth in Demand and Declining Production Caused by Resource Constraints and Geopolitical Challenges Energy Price Inflation Driven by Resource Constraints & Geopolitics Growing Consensus That Peak Oil Has Arrived – Even the IEA Agrees June 2005 40 US States Dependent on Energy Imports The Red States are the Worst Parasites: California New York Florida Texas Illinois Ohio Pennsylvania 3+ Quad Deficits 1 Quad BTU = 185 Billion Tons of Coal or 790 Million Barrels of Oil U.S. Energy Usage in Quads Prospects of Widespread Blackouts in the US in Five Years is Real Virginia Power Full Page Ad Washington Post January 22, 2007 “In just five years, peak demand in the Dominion territory is forecast to grow by 1,756 megawatts. That’s like adding more than a million houses to the system.” Our entire way of life And a bewildering array of over 500,000 everyday things we use depend on fossil fuels U.S. Energy Usage in Quads Typical Commercial Energy Use Lighting, 25% Other, 27% Electronics, 6% Heating, 13% Ventilation, 6% Water Heating, 6% Cooling, 11% Refrigeration, 6% Average Residential Energy Usage Other, 8% Electronics, 7% Lighting, 10% Heating & Cooling, 49% Washer & Dryer, 6% Dishwasher, 2% Refrigeration, 5% Water Heating, 13% Alternative Energy Technology Discovery & Assessment is Our Core Competence Funding Needs Premium Services Staffing Needs Startup Requirements Sales Needs Investor Requirements Corp Online Product Sales Media Content & PPA Funding Advertising Alternative Energy Due Diligence MW Scale System Sales & PPA’s Consumer Customer Requirements Utility Requirements Premium Services Commercial Customer Requirements KW to MW Scale System Sales PPA Sales PPA Sales Online Product Sales Finding the Best Plays Means We Find & Profit from the “Winners” Media Content for AdDriven Sites & Premium Information Services Best Investment Candidates Best Products to Sell to Consumers Best Equipment for Utility & Commercial Power Deals Most Emerging Technologies Come to Us Others Are Discovered Doing Due Diligence on their Competitors We Find & Rate Alternative Energy Solutions to the Energy Crisis: Power Generating Devices Conventional Solar Wind Geothermal Ocean Wave Ocean Thermal Waste-to-Energy Biomass/Biofuels Exotic Zero Point Energy Cold Fusion Magnet Motors Electromagnetic “Over Unity” Super Efficient Water Electrolysis Water Power We Find & Rate Alternative Energy Solutions to the Energy Crisis: Efficiency / Conservation Products Transportation Building Systems Better Engine Designs Lighting Technologies Engine Add-ons Grey Water Recycling Fuel Additives Hot Water & Heating Electric Vehicles Ground Source Heat Pump Hybrids Energy Storage Systems Does not need to diminish the quality of life, but often increases it. Ultimate Assessment Metric Driven by Financial Benefits Energy Devices 1. Does it Work as Promised (Confirm Claimed Wp Rating) 2. Can it Achieve Grid Parity on a KWH Basis? (If So, Where?) 3. If Device KWH Cost <= Grid KWH Cost, Sale of Renewable Generating Devices are Easy (Real Question – What Volume Can they Produce) Energy Efficiency Devices 1. Verify and Quantify Savings 2. Calculate ROI / Payback Other Considerations 1. Company Viability 2. Environmental Friendliness 3. Implementation / Installation Requirements & Challenges 4. Certifications & Regulatory Approvals 5. Safety & Reliability Business Model Portfolio Company Revenues Fund Raising Success Fees (2009) Interim Executive Services (2009) Investor Products & Benefits “Find Your Googles” Alternative Energy Companies Capable of Manufacturing 100+ MWp YR Equipment Due Diligence Research Service for Investors “Source Equipment for Power Deals” Utility & Commercial Power Placement Agreement Deals Investment Deal Flow for Investment Partners Equity Deals 1-2 Per Year Pay on Success Identify Potential Portfolio Companies Alternative Energy Tech Showcase Conferences Core Capability: Alternative Energy Technology Discovery & Assessment ~100 Per Year Find Quality Emerging Products to Sell 1 per Month Sales Representation Income Media Content For Websites & Training Consumer Product Sales (2nd Q 2008) Media & Information Product Sales (2nd Q 2008) Commercial Deals 10s of MW per Yr (2010) Utility Deals 10s of MW per Yr (2010) Key Task Milestones Task Connectors Revenue Streams Benefits for Investors Advertising Revenues v2.0 Systems Infrastructure Designed to Enable Business Model Product Sale SubSites Web Front-Ends Open to Public or Targeted Groups Product Sale SubSites PureEnergySystems.com PESWiki.com FreeEnergyNews.com NewEnergyCongress.org Alternative Energy News Portal Site Due Diligence Assessment Network Product Sale SubSites Product Sale SubSites Company Website Alternative Energy Wiki Portal Supporting Due Diligence Infrastructure Fetch Data Extraction Agents Vantage Point Technology Opportunity Analysis 3d Party Premium Research Databases EI Compendex INSPEC EI Patents NTIS VentureSource Dialog Energy Pro Premier Federal Research in Progress Community of Science Expertise DB Energy Science and Tech DB Leadership Library Custom Tools Scoring / Ranking System Custom Tools Report Generation Tools Tableau Desktop OLAP Analytics Consumer & Media Online Sales Back Office Systems Sentinel Visualizer Pro Visualization Software Product Sale SubSites Electronic Commerce Framework Common SQL Data Warehouse (TB Scale) .NET 2.0 Architecture Integration Tools Content Management Order / Customer Management Digital Downloads Affiliate Management Instant Business Network (IBN) Collaboration Project Management Workflow Email Issue Routing / Tracking Issue Tracking Shared Lists Meta Data Engine Electronic Commerce Instant Messaging Adobe CS3 Suite Content Creation & Editing Tools Arial Campaign Mgmt Email Marketing System Consumer Sales Strong Consumer Demand for Green Products That Save Customers Money Internet Marketing & Commerce Platform Upgrade Will Greatly Expand Our Ability to Grow Internet Marketing Consortium / Beryl’s World Could be a Major Partner So Could the Major Environmental Groups Sierra Club Greenpeace NRDC Post Carbon Institute Utility & Commercial Sales Direct Sales Driven by Relationships & Financial ROI Grid Parity Without Subsidies is Key Massive demand for clean energy at or below grid rates Confirmed by Customers 100 MWp Standing Order from One Solar Integrator Integrator Installation Capabilities Become the Limit Top 100 Technologies 18-24+ Months Away from Achieving Grid Parity AND the Capability to Deliver in MW Quantities Staffing & Outsourcing In-House Outsourced CEO Server Hosting Chief Research & Strategy Officer Some Creative Work Core Sales & Marketing Team Most Software Development & Store Management CFO / VP Finance & Administration Chief Editor / Journalist Control of Databases & IP Order Fulfillment (Digital Goods) System Administration Work Network of Technical Subject Matter Experts Brickworks India Analysts to Support Media Content Creation Effort & Due Diligence Research Order Fulfillment (Physical Goods) Pro-Forma Revenues Revenues Media Products Google Ads Clickbank Investor Research Service Due Diligence Media & Information Products Contract Custom Due Diligence Assessments Conferences & Workshops Fundraising Success Fees Year 1 121,350 9,045 110,000 67,500 100,000 70,000 - Year 2 Year 3 Year 1 Year 2 Year 3 210,000 14,700 396,000 120,000 300,000 140,000 258,000 19,500 684,000 300,000 600,000 140,000 48.4% 12.3% 0.9% 11.1% 6.8% 10.1% 7.1% 250,000 500,000 0.0% 5.7% 5.1% 67.1% 44.1% 23.0% 74.6% 34.1% 40.6% 100.0% 100.0% Sales Representation Online Store (Consumer Energy Products) Commercial / Utility Energy Device Sales 510,000 - 1,920,000 1,000,000 3,360,000 4,000,000 51.6% 51.6% 0.0% Total 987,895 4,350,700 9,861,500 100.0% 27.1% 4.8% 0.3% 9.1% 2.8% 6.9% 3.2% 20.3% 2.6% 0.2% 6.9% 3.0% 6.1% 1.4% Pro-Forma Expenses Expenses Labor Employees Sales Commissions Technical Advisory Board Outsourced Labor & Consultants Year 1 Year 2 Year 3 Year 1 Year 2 Year 3 663,425 91,790 197,000 286,000 980,120 396,070 594,000 353,000 1,078,880 922,150 1,026,000 465,000 67.2% 9.3% 19.9% 29.0% 22.5% 9.1% 13.7% 8.1% 10.9% 9.4% 10.4% 4.7% 1,238,215 2,323,190 3,492,030 125.3% 53.4% 35.4% Operating Expenses Telecom & Hosting Equipment & Software Marketing & Promotion Travel Research & Data General & Administrative Overhead 65,840 160,935 305,070 129,500 60,843 25,500 86,940 113,815 467,070 207,500 55,510 73,500 104,940 99,815 787,070 291,500 55,510 97,500 6.7% 16.3% 30.9% 13.1% 6.2% 2.6% 2.0% 2.6% 10.7% 4.8% 1.3% 1.7% 1.1% 1.0% 8.0% 3.0% 0.6% 1.0% Total Operating Expenses 747,688 1,004,335 1,436,335 75.7% 23.1% 14.6% (998,008) 1,023,175 4,933,135 -101.0% 23.5% 50.0% 19,946 1,973,254 0.0% 0.5% 20.0% 1,003,229 2,959,881 -101.0% 23.1% 30.0% Total Labor EBITDA Taxes Net Income (998,008) Capital Required $1.25 Million in Cash $500,000 Initially $500,000 To Launch Sales & Marketing Campaigns in Month 4 $250,000 In Month 9 Additional In-Kind Sales & Marketing Services and Media Credits From IMC / Goodway Group Critical Milestones 1st Quarter 2nd Quarter Launch Sales Efforts Identify Six Best Products to Represent Starting in the 3d Quarter Recruit Key Sales & Marketing Team Members Recruit Technical Advisory Board Setup Back Office & Store Infrastructure Hold First Alternative Energy Showcase Event in June 2008 Develop Due Diligence Milestones Develop Investor Product Meet With At Least 6 Potential Customers of Investor Product To Determine What They Want Prepare Due Diligence Reports on 25 Technologies / Companies Brief Investors on Due Diligence Findings Identify Three Best Products to Represent Starting in the 2nd Quarter Develop Prototype Due Diligence Report & Samples Update / Expand Websites Critical Milestones 3d Quarter 4th Quarter Major Upgrade to Websites Identify Six Best Products to Represent Starting in the 1st Quarter 2009 Hold Second Alternative Energy Showcase Event Prepare Due Diligence Reports on 25 Technologies / Companies Brief Investors on Due Diligence Findings Launch Investor Media Product Identify Six Best Products to Represent Starting in the 4th Quarter Prepare Due Diligence Reports on 25 Technologies / Companies Brief Investors on Due Diligence Findings Next Steps Discussion of How IMC / Goodway Group Could Best Help Us Expand Our Sales Financial Terms of Investment Operating Terms & Structure Websites Contact Information http://PureEnergySystems.com – home page http://PESWiki.com – energy wiki http://FreeEnergyNews.com – daily news http://PESN.com – our news stories http://NewEnergyCongress.com – our due diligence assessment network Contacts Sterling Allan [email protected] (801) 407-1292 Eagle Mountain, Utah Richard George [email protected] (703) 880-5154 Leesburg, Virginia
