We are Flowers

Transcription

We are Flowers

Melissa Magazine
Summer 2014
Plastic Dreams
We Are
Flowers
we are flowerS SUMMER 2014
Organic shapes and colors
from nature inspire the new
collection, praising the unique
beauty within every woman.
JASON WU
CREATES fab new STYLES.
the campana brothers
a delicate new proposal.
VIVIENNE WESTWOOD
more fetichist than ever!
BOTANICAL ARTWORK
Meet margaret mee.
flicks & flowers
a long-lasting love story.
trending topics
runway + make up + more!
Melissa Magazine
Summer 2014
Plastic Dreams
JASON WU
IS BACK WITH
fab new STYLES.
the CAMPANA
BROTHERS CREATE
THE DELICATE FITAS.
we are flowerS SUMMER 2014
VIVIENNE WESTWOOD
IS HERE AND MORE
FETICHIST THAN EVER!
LADY BUd
MARGARET MEE’S
BOTANICAL ARTWORK.
We Are
Flowers
FLICKS & FLOWERS
A LOVE STORY THAT
WILL LAST FOREVER.
trending topics
runway + make up
and much more!
Melissa Magazine
Summer 2014
Plastic Dreams
we are flowerS summer 2014
jason wu
is back with four
cool new styles.
the campana
brothers create the
delicate fitas.
We Are
Flowers
Organic shapes and colors from
nature inspire the collection,
praising the unique beauty
within every woman.
VIVIENNE WESTWOOD
IS HERE AND MORE
FETICHIST THAN EVER!
lady bud
meet margaret mee
and her artwork.
flicks & flowers
a love story that
will last forever.
trending topics
runway + make up
and much more!
Melissa Magazine
Summer 2014
Plastic Dreams
we are flowerS summer 2014
jason wu
is back with new styles.
the campana brothers
create the delicate fitas.
VIVIENNE WESTWOOD
is more fetichist than ever!
BOTANICAL ARTWORK
meet margaret mee.
flicks & flowers
a lasting love story.
trending topics
runway + make up.
We Are
Flowers
4
Plastic Dreams
08
We are
flowers
Names and flowers:
the origin of the
collection.
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5
Summer 2014
The Campana Brothers
launch a new style.
Letter from the publisher
Editorial Director
Vivienne Westwood:
Erika Palomino
an audacious proposal.
Editor-in-Chief
Suzy Capó
Jason Wu and Salinas
Art Director
take your breath away!
Joana Brasileiro
24
Melissa Stores:
Designers
now on three continents.
Ana Carolina de Abreu,
42
Our Families:
52
Bia Martau and Silvana Martins
Visual Coordination
check out what’s new.
Botany & Art:
01
02
Vivi Bacco
03
04
Production Assistant
Wania de Freitas
meet Margaret Mee.
Translation Guilherme Eddino
56
Artists also
Proofreading André Rodrigues
like flowers.
Graphic Production
60
Take a deep breath!
Prepress, CTP, Printing
Floral fragances are
and Finishing IBEP Gráfica
Sérgio Leite
in the air.
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67
68
70
72
82
We are
the FLOWERS
Graphic Project Ana Starling
BIZU Design com Conteúdo
Fashion & Flowers:
the perfect match.
flowers are the stars.
Make-Up Trends
Runway
The NDA takeover.
Around the World:
is the man!
Take Care
of yourself.
planet less arid. We tried to think of each woman as a flower in its
CONTRIBUTORS
but also make a difference, reaching out for the proper activism
Adrian Wolfson, André Rodrigues,
change the world. Dreaming big? Well, every bud is small at first,
cover
cover
cover
cover
1
2
3
4
-
jacket REPLAY, knickers DOLCE & GABBANA
dress ROCHAS
dress SAINT LAURENT
CORSET ALEXANDER MCQUEEN, knickers DOLCE & GABBANA
and after a simple pollination process, strong stems and beautiful
Porto de Souza, Earl Simms, Eduardo
petals start to grow, right?
Gary Hill, Ilana Rehavia, Jade Halls,
Jeon Seung Hwan, Judy Blame, Julie
Jacobs, Luis Monteiro, Marcio Madeira,
PLASTIC DREAMS IS AVAILABLE ON THE APP STORE AND ON THE ANDROID MARKET, AND ALSO ON FACEBOOK,
INSTAGRAM, PINTEREST AND TWITTER @SIGAMELISSA. OFFICIAL VIDEOS ON YOUTUBE.COM/MELISSACHANNEL
Neil Stuart, Sergio Amaral, Steph
Mendiola, Stephanie Noelle, Tom
Wright, Valeria Ferreira
in this issue REPLAY replay.it DOLCE & GABBANA dolcegabbana.com MAISON MARTIN
MARGIELA maisonmartinmargiela.com GIVENCHY givenchy.com MARINA QURESHI
marinaqureshi.com SAINT LAURENT ysl.com VIVIENNE WESTWOOD viviennewestwood.
co.uk LANVIN lanvin.com HERMÈS hermes.com ROCHAS rochas.com MICHAEL KORS
michaelkors.com BALMAIN balmain.com JOHN ROCHA johnrocha.ie ALEXANDER
MCQUEEN alexandermcqueen.com I.D.SARRIERI sarrieri.com CHRISTOPHER KANE neta-porter.com/shop/designers/christopher_kane MARNI marni.com HERVÉ LÉGER
herveleger.com GUCCI gucci.com PREEN preen.com IRL LONDON inreallifelondon.com
or anti-activism in order to open up, do good and, why not, try to
Camila Yahn, Cheryl Konteh, Duda
Jordão de Magalhães, Elisa Stecca,
credits
Unique flowers shops.
Judy Blame
Melissa’s decision to explore flowers in its 2014 summer season
doesn’t only refer to the diversity of species that makes life on this
garden. A flower that will not only bring beauty to its surroundings
On Screen:
for this season.
Love is like a rose in a garden: we take care of it, we look at
it, and we leave it under the sun so it will grow. Thus sang
Elis Regina, arguably the greatest Brazilian singer. Flowers
are a delight to our eyes and reveal the many miracles of
nature. Floral patterns are practically a mandatory trend
for spring and summer fashion seasons, but when it comes to
the We Are Flowers collection, they show up in a less literal
manner – as one would expect from Melissa.
and Zé Otávio.
ACKNOWLEDGEMENTS
And can we divide the world between those who like and those
who do not like flowers? How about those who have never been
given flowers? Now that’s possibly an unforgettable moment
in the life of any woman, of any age and from anywhere in the
world. How about turning the act of giving flowers into something
more mundane and making someone else happy?
With this beautiful theme, we are commemorating the 10th
edition of Plastic Dreams magazine and showcasing a blooming
collection.
And quoting another song, now by Brazilian band Titãs: plastic
flowers never die! ;-)
ERIKA PALOMINO
Duda Porto de Souza and the
Grendene + Melissa team.
P.S: My favorite flowers are daisies and yellow roses.
6
Plastic Dreams
Rosebuds
7
We Are Flowers Summer 2014
Viktoriya
Sirotyuk
Earl Simms
Russian model Viktoriya
of English hairdresser
Sirotyuk’s most
Earl Simms is to be
memorable job was the
fast, fun and to enjoy
first time she shot for
whatever you’re doing.
Vogue Portugal, and for
This style has been
very special reasons.
working well for him,
The working philosophy
André
Rodrigues
Zé Otávio
Luis Monteiro
Camila Yahn
elisa stecca
“I worked with an
Julie Jacobs
since his starred client
Portuguese
Holder of a degree
Do you know those very
amazing photographer,
Steph
Mendiola
Gary Gill
As soon as Zé’s picture
This is a time of great
The next project for
list includes supermodel
This journalist with a de-
got to the Office,
photographer Luis
in performing arts,
talented folks? Elisa
Luis Monteiro. He is
Manicure Steph Mendiola,
change for hairdresser
Julie Jacobs, make up
Naomi Campbell, actress
gree in Languages once
everyone commented
Monteiro is debuting
#super-duper-adorable
is one of them. She
a really nice man….
who contributed to the
Gary Gill. Increas-
artist for the cover
Reese Witherspoon, rap-
dreamed of living off of
on it: “That’s a nice
in our “dream team”
Camila Yahn was
studied Law at USP, got
so nice that I married
“Magic Flower” editorial,
ingly dedicated to the
editorial, is to share
per Ms. Dynamite and
playing video games.
face”. In fact, this very
in this issue. He shot
taken into the world
a Fine Arts degree at
him”, she tells us. Vick
is looking straight into
male universe, he
her passion for detail
diva Beyoncé.
of fashion by Erika
FAAP, and also studied
had always wanted
the future. Her plans
has recently worked
and perfect skin in a
“One of the most
include opening her own
with singer-songwriter
beauty blog. Julie’s
memorable moments
cute illustrator is now
the stunning images
things work as a Brazil-
collaborating with
of the “Brazilian
Palomino, Melissa’s
jewelry with Nelson
to be a model, but
ian would: he became a
PLASTIC DREAMS for the
Beauty” editorial, and
creative consultant
Alvim, style with Marie
comes from a small
salon in London, but with
Tom Odell. Gary was
schedule also includes
of my career was to see
media darling with the
first time. He is the one
his philosophy is to
and Editorial Director
Rucki, from Studio Berçot
town in Russia where
a difference. “I want the
also approached by a
photo shoots and
Beyoncé performing
aid of Carta Editorial,
responsible for the beau-
emphasize the feminine
of PLASTIC DREAMS.
in Paris, and glass
there is no major
same environment of a
well-known agency,
ad campaigns with
from behind the wings.
which by then collabo-
tiful work on the maga-
sensuality. His photos
After that, Cami worked
techniques at Seattle’s
fashion industry. She
photo shoot, with quick
after years representing
iconic photographer
It was better than any
rated with all “Vogues”
zine’s third cover. Born
have appeared on the
for four years in the
Pilchuck Glass School.
decided to first dedicate
options for hair, makeup
himself. “And I’m trying
Nick Knight, TV show
front row,” he says
around these parts. Then
in Olímpia, São Paulo, Zé
cover of magazines such
fashion supplement
Today she has her
herself to studying,
and nails,” she explains.
to give something back
“America’s Next Top
cheerfully.
of newspaper “Folha
own store, Elisa Stecca
and graduated with
“It’s something like
to the industry, being a
Model” and Victoria
Full of character, he says
having your own studio!”
mentor and teacher of
Beckham. Julie
hair always looks better
But he had to make
moved to the capital to
as “Tatler”, “Vogue”,
FFW portal and was the
study Graphic Design at
“Tank” and “GQ”, and his
de S.Paulo” and also
Design, which develops
great grades. But it
editor of “ffw>>mag!”
Belas Artes University.
works have illustrated
worked as executive
projects, jewelry pieces
wasn’t long before
While her dream does
new hairdressers,” says
started her career as
a day or two after being
But he only found his
He is always looking for
the ads of brands such
editor of Joyce
and objects. Elisa is also
she was scouted by an
not come true, Steph is
the professional, who
a beautician, and a
washed.
place when he joined
edgy, innovative alterna-
as Olay, Net-a-Porter
Pascowitch’s “Moda”
host of the Lar Express
international agent, and
working on magazines
has worked with the
major concern for her
“L’Officiel Brasil,” where
tives in his works for the
and Agent Provocateur.
magazine. She is
show, broadcast online
her modeling career
such as “Harper’s
likes of Duran Duran,
is creating the perfect
major brands such as
he works to this day.
publishing market. In his
Based in London, Luis
currently the chief
on the Bem Simples
soon took off. Her plans
Bazaar”, “Vogue India”,
The Killers and a long
foundation for her
Neiman Marcus, Nestlé,
He’s a sci-fi addict, owns
personal work, he also
took his first photo at
editor of the FFW portal
website, and launched
include “conquering the
“Wallpaper*” and
list of photographers
clients’ skin. Of course
Avon, Victoria’s Secret,
and creative director
the book “Today is the
world”, she jokes, but
“Marie Claire” and doing
and magazines, includ-
she still loves some
and of course, Melissa.
manicures for celebrities
ing David Bailey and the
fun visuals. “One of
In this issue of PLASTIC
he created and led the
Earl also worked for
explores primary colors,
the age of 23, inspired
pets) and is passionate
collages, tapes, threads
by a stylist friend and by
of the Pense Moda
Happiest Day of Your
also travelling, being
about design and art. As
and anything else paper
a teacher. Luis is married
seminar, which has
Life”, published by
with her partner, seeing
such as the model of the
American “Vogue”. Gary
the current trends is
DREAMS, Earl made the
soon as he has money to
will hold. Passionate
to Vick Sirotyuk, whom
already brought a lot
Matrix Editora. With
her family more, and
moment Cara Delevingne
did the “Magic Flower”
using colors, in this
hairstyling in the “Brazil-
blow, he plans to open
about the city of São
he photographed for
of cool people to Brazil.
this book in mind, we
being happy.
and actress Thandie
editorial.
season already!”
ian Beauty” editorial.
a museum of major
Paulo, he is part of PLUS
his story in this issue of
In this issue, Camila
invited Elisa to write for
Favorite flower:
Newton.
Favorite flower:
Favorite flower:
Favorite flower:
novelties. In this issue he
Galeria and the Sketch-
PLASTIC DREAMS.
is thinking out of the
PLASTIC DREAMS for
writes about art, about
Jazz group, in which he
Favorite flower:
box and reviewing a
the first time. As a fan
the Campana brothers
two rabbits (at home, as
sells originals and prints.
bonsai. “They are not
new digital aesthetic in
of Melissa, she loved it.
and about Margaret Mee.
#JustSaying
flowers but I love them.
fashion.
And so did us!
Favorite flower:
Favorite flower:
And it’s like having a tree
Favorite flower:
Favorite flower:
bromeliad
ghost orchid
on top of a hill.”
hydrangea
pink lily
orchid
Favorite flower: lily
red rose
orchid
orchid
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Plastic Dreams
9
Xxxxxx Xxxxxxx Verão 2014
01
05
03
04
02
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09
06
NAMES
and COLORS
Text Erika Palomino
Photos Vivi Bacco
W
hen thinking about fashion
for spring/summer,
designers and creators around the
world often think of flowers. All
kinds of floral patterns are now
true classics. On the other hand,
Melissa’s organic forms have
everything to do with nature. Its
unique designs reach excellent
expression in their fluidity and in
the three-dimensionality of the
plastic. In recent research trips by
Melissa’s team around the world,
we could not help but notice how
the cities that are colored by
flowers make urban life less hard,
with small flowers arrangements
spread out by the government
and by the residents in windows
and terraces. Gardens and parks
with trees and their colorful buds
serve as a playground for the
residents, providing moments of
escape and relaxation.
The inspiration from flowers
is strictly infinite, extending to
other areas of creation, from
fashion itself through arts, street
art (such as graffiti), film, music,
and design. We can also mention
makeup, the universe of perfume,
and even advertising.
From the nostalgia of flower
stalls spread around the world, we
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01. Street art from Seoul, in South Korea.
02. Cyclist on the background of a table with a flower.
arrangement in a bottle, in Berlin, Germany.
03. Flowers over traffic sign in London.
04. Image of Ashikaga Park, Japan, solely dedicated to flowers.
05. Roof assembly of Galeria Melissa’s outdoor area in São
Paulo, lined with “Plastic Somnias”.
saw the emergence of the flower
boutique concept, more refined
and sometimes more abstract. We
also realized that several stressed
out inhabitants of the urban jungle
have been currently leaving their
stifled professions and becoming
florists, turning their hobbies and
interests into work.
As we search the globe we
come across unique specimens,
those that get us to move closer
(ever experienced the feeling of
facing a Brazilian symbol such as
a lily pad?). Not to mention exotic
orchids, the lotus from Asia, the
simplest flowers from the Alps,
the unassuming daisies, the
roses (of all colors) or the small
melissas (lemon balm flowers)
and erikas (heath flowers).
Thus, we have reached the idea
that every woman is a flower. Her
beauty, femininity, and uniqueness
adorn the world, each one in its
own way. And how difficult it is to
take care of certain flowers, right?
Just like sometimes it is difficult to
take care of ourselves, cultivating
joy, preserving friendships,
watering our own self-esteem, and
sprinkling good vibes, in a global
diaspora of love.
With all these values in mind,
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07
04 e 11. getty images; 05. marcio madeira; 07. divulgação; 08. markcolle.com; 10. afp
The “We Are Flowers” collection, for Melissa’s
Summer 2014, deals with the global diaspora
of love and good vibes. The “plastic somnia”
flower combines beauty, diversity, passion,
and the collective’s power to turn Earth
into a garden of Plastic Dreams.
we present the “We Are Flowers”
collection for Summer 2014.
In terms of our products,
some of them stand out in this
dialogue with botany. Petal, for
example, brings overlapping
layers of flowers, with a glossy
coat. Sweet Dreams is a flat
sandal with an upper cover
resembling leaves – just like the
asymmetric design of Estrelicia.
Finally, the Campana Fitas
features embroidery based
on rose bushes, another hit of
Melissa’s partnership with the
hottest brothers in design from
Brazil and abroad. “We developed
this technology here at Grendene,
but I was really surprised at
how we managed to reproduce
the texture of the Campanas’
Fitas,” says Edson Matsuo, from
Melissa’s product design division.
The visual communication ad
agency for the “We Are Flowers”
collection, Casa Darwin, also
went further and created a
special flower for Melissa:
“Plastic Somnia”, which means
“plastic dreams”. It does not only
appear in the collection’s logo
but also in other developments,
such as Galeria Melissa’s
frontage, promotional materials
for shops (storefronts and
decoration for Clube Melissa),
and the art direction of this
magazine in your hands.
“Plastic Somnia has four
main petals, which represent
beauty, diversity, passion, and
community,” explains Rodrigo,
Casa Darwin’s Manager and
Director. Passion is in the core
of each and every plastic dream.
It is connected to Melissa’s
perfume and to the sensuality
of its products. Diversity is what
makes Melissa’s universe so rich
and multicultural, which is part
of Melissa’s Culture. Community
and collaboration are essential
for the curation, and they
also connect consumers/fans
between each other, turning
Melissa into a “Love Brand”.
Beauty is the unfolding
expression of fashion, design,
art, and architecture.
The Melissa Garden grows
every day, spanning more than
40 countries on four continents.
And the flower is you.
06. Setting by Mark Colle, made with
a million fresh flowers covering floor,
ceiling and walls, for the debut of
designer Raf Simons in Dior Haute
Couture in Paris, July 2012.
07. Two colors of Fitas, the new model
created by the Campana brothers for
the We Are Flowers collection.
08. Employees of auction house
Bonhams Contemporary Art hold
Bansky’s “Love is in the Air”, one of the
most famous stencil works in the world.
09. The iconic Lily pad flower.
10. Asian flowers at a market in Tokyo.
11. Decorated bike saddle in Berlin.
12. Funky glasses on Prada’s Summer
2013 catwalk.
Plastic Dreams
worLd
Beauty
Four new Melissa styles come into play like
springtime queens, bringing forth the summer.
Beautiful, light, and loose, they just touch
the ground before plunging into flowerbeds.
Pure delight!
PHOTOGRAPHER LUIS MONTEIRO
CREATIVE DIRECTOR EDUARDO JORDão de MAGALHÃES
FASHION DIRECTOR NEIL STUART
MAKE UP VALERIA FERREIRA @ CAREN WITH M.A.C PRODUCTS
HAIR EARL SIMMS @ CAREN WITH CYLNOL PRODUCTS
NAIR TECHNICIAN STEPH MENDIOLA @ CAREN WITH GELISH PRODUCTS
SKIN JEWELRY J.MASKREY
MODEL VICK SIROTYUK @ STORM MODEL MANAGEMENT
See the making of on youtube/melissachannel
Some products may undergo color distortion
or not be made available for purchase.
MELISSA ULTRAGIRL SPECIAL
flowers: peonies
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Plastic Paradise Inverno 2012
11
Plastic Dreams
MELISSA harmonic
flowers: orchids
12
13
Plastic Dreams
MELISSA ULTRAGIRL heel SPECIAL
flowers: roses
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15
Plastic Dreams
MELISSA petal
flowers: peonies, orchids and roses
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Plastic Dreams
PARTNERS
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campana
BROTHERS
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2014
The brothers
Humberto and
Fernando Campana
teamed up again
with Melissa for
a hot new style.
fitas
PART OF A CARDBOARD
STUDY FOR A FOLDING
SCREEN, FITAS RECALLS
A FLORAL DESIGN JUST IN
TIME FOR THE “WE ARE
FLOWERS” SEASON.
The internationally recognized
duo of Brazilian designers
showcases an amazing flat
for Melissa’s summer 2014.
Text André Rodrigues
T
he first series of objects by
Fernando and Humberto
Campana had nothing to do
with those you can see on these
pages: the “Uncomfortable”
series, comprised of nonfinished, metal-based furniture,
was launched in the late 80’s
during an exhibition that
comfort: “We strive for the most
organic essence. Welcoming,
embracing, sheltering and
protecting shapes, just like
nature”, says Fernando.
Until a while ago, there were
five models (Favela, Zig Zag,
Corallo, Costela de Adão, and
Papel), but the family is about
to grow as the Summer 2014
season approaches. The Campana
brothers now present Fitas, to
crown Melissa’s We Are Flowers
series. “This sandal came from
shocked the Brazilian audience.
Thirty years later, one of the
brothers’ several accomplishments
is being the first non-fashion
designer studio to develop cocreations for Melissa.
Here rules are different, and
the 10-year long and counting
partnership has been guided by
2008
SUCCESSFUL AND HITMAKING
PARTNERSHIP
2005
favela
Shoes inspired by the homonymous
1991 chair, alluding to the buildings
on the Brazilian hills, but on
asymmetric wooden battens.
The big thing was combining this
concept with plastic.
a cardboard study we had for a
folding screen. What strikes us
is how Grendene managed to
reproduce the same texture and
design in a shoe,” says Humberto.
Fernando adds: “Turning an
idea into a shoe goes deeper
than creating a decoration
object, because there’s the
human contact with the foot, the
skin. It’s always a challenge. But
we have the brand’s high-end
technology on our side.”
Where do all those ideas come
from? “In our partnership with
Melissa, the creative process
begins with total freedom. In our
studio, everybody gives opinions.
Mostly women: if they don’t
approve of something, we won’t
even ship it to the factory!”,
says Humberto.
2012
papel
An instant hit, this one first appeared in
Power of Love (Summer 2012). Paper as
an element has always fascinated the
brothers, who took the idea from of a
geometrical and hollowed out model from
cardboard undulations, in rustic materials.
corallo
This hollowed out and fresh model
debuted in Winter 2008 with
the Secret Gardens Collection,
representing an innovation for both
Melissa and the Campana Brothers. A
supercool purse was also developed
and became a hit around the world.
2006
2011
zig zag
Also based on a homonymous
armchair, Zig Zag took all by surprise
upon release due to its malleability
(Rock’N’Love; Winter 2006). Glittered,
flocked, and matte versions were soon
released. It’s a current classic.
Some products
may undergo color
distortion or not
be made available
for purchase.
costela
de adão
Costela de Adão (Portuguese for
“Adam’s Rib”) first appeared in a
collection honoring Brazil, Melissa
Amazonista (Summer 2011). The famous
plant with same name inspired it and
featured plastic leaves wrapping the feet.
20
Plastic Dreams
21
V
ivienne Westwood, one
of the most important
British designers to date and
Vivienne
Westwood
Anglomania +
Melissa Slave
Sandal.
definitely a favorite among
Melissa lovers, comes with a
new release and plenty of new
flicks this season. One of those
is super high-heeled model fit
for frenzy Vivienne Westwood
Anglomania + Melissa Slave
Sandal _sexy, with a buckle in
the wider ankle coming out of
the heel itself. Wow!
Slave is perfectly fit for the
rising fashion trend of heavy
dame
Vivienne
Westwood
Text Erika Palomino
Photos Marcio Madeira
and powerful items and it has
clearly been inspired by the
fetishism VW loves so much. It
comes in black and Galápagos
red (both matte), or sky blue.
The highlight here has to be the
metallic golden spin off.
To the left, VW herself in
her Red Label show (above,
look from her AW2013
collection). In the center,
VW’s bride on the runway.
The Vivienne Westwood
Anglomania + Lady Dragon
comes in two different kinds
of wrap: heart and metallic
ribbon bow.
The new Anglomania
The irreverent british designer comes full gallop this
season with Sexy Slave, two new spin offs of Lady Dragon
and even a new color that glows in the dark.
Ultragirl in red, yellow fluo
and pink gains a watermark
featuring VW symbol in yellow
Vivienne
Westwood
Anglomania
+ Melissa
Virtue.
fluo, red and pink. The ribbon
bow and petit pois insole
version comes in green, fumé
Vivienne
Westwood
Anglomania
+ Melissa
aranha hits.
(#everybodyloves) and lilac.
The other flick is Virtue, a pair
The Vivienne Westwood
Anglomania + Lady Dragon
model comes with two
different wraps this season:
heart and ribbon bow. In the
red heart flick, the model is
pearl-colored. #togetmarried!
Vivienne
Westwood
Anglomania +
mini Melissa
aranha.
of loafers that has been a hit
throughout seasons. It comes in
four different colors: black, pink,
orange and green. There is also
the Harmonic model, which got
revamped with wide chain links,
Vivienne
Westwood
Anglomania
+ Melissa
Ultragirl.
in black, pink, blue, red and
glitter gold on the insole.
The Aranha Hits by VW this
season comes in glitter pink,
glitter glass, phosphorus green,
green fluo, black/yellow, pink/
black and black/glitter glass. A
plus: the phosphorus green color
glows in the dark (see to the
right). Brilliant!
Vivienne
Westwood
Anglomania
+ Melissa
harmonic.
Plastic Dreams
PARTNERS
22
JAson
Wu
leading his own successful New
FOUR NEW styles BY
THE designer STAND OUT
IN THE COLLECTION.
York-based brand.
There are four products with
the Jason Wu brand in the
Summer 2014 season. He has
Text Erika Palomino
now reinterpreted Trippy for
the first time since the original
release in the 2013 Summer
Melissa Trippy +
Jason Wu.
Rainbow Collection.
For this hit model, he
proposes the use of (super
trendy) rhinestones in four
versions, one with the signature
transparency that has become
Wu’s trademark with Melissa.
This charming flat style model
with round toe is also featured
in black, turquoise and pink.
MARCIO MADEIRA
Another new model for 2014
Melissa Jean +
Jason Wu.
T
Melissa
ultragirl +
Jason Wu.
Some products
may undergo color
distortion or not
be made available
for purchase.
Harmonic. More rhinestones
were used on the front straps
with four options: pink, black,
wo years have gone by
green, and bicolor (black and
since Melissa started its
gray). The insole is stamped
partnership with Jason Wu.
on lace and all models also have
The 32-year-old designer has
a cut insole – another feature
already been considered one
of Wu’s products for Melissa.
of the exponents of American
Melissa
harmonic +
Jason Wu.
Summer is Wu’s version of the
And don’t worry! Two of
fashion. Such recognition
Wu’s biggest hits during his
dates back from before he was
partnership with Melissa are
launched to stardom in 2009,
still going strong: Jean and
when First Lady Michelle Obama
Ultragirl. There are five new
wore one of his dresses (she
colors for our comfortable and
would do it again in the U.S.
freshly hollowed out model
President’s reelection cerimony
Jean: nude, pink, blue, silver,
in Washington D.C., last
and matte gold. But here comes
January). The designer’s star is
the surprise: the silver and the
even brighter at the moment.
glittered gold (pictured left)
He has recently been appointed
versions. Top notch!
the new creative director of
And finally, Ultragirl features
Hugo Boss’ womenswear –
a fabric ribbon and a metal gilt
including accessories – and
replacing the owl locket, with
debuted in its pre-Fall 2014
transparency in pink, green, and
season. In addition he’s been
black-laced.
We
Plastic
AreDreams
Flowers Verão
PARTNERS
2014
marcio madeira
23
salinas
HEART IS THE NEW HIT BY RIO’S
FASHION BRAND, AND THE
PERFECT CHOICE FOR YOUR
SUMMER! # HEAT
M
elissa’s partnership with
Salinas, the renowned
beach fashion brand, now has
a new blockbuster. It’s the
Melissa Heart + Salinas flip
flop, one of the main releases
of the segment in the “We Are
Flowers” collection, with cute
interlocked hearts as straps. The
four available colors are dark
blue with turquoise, beige, black
and monochrome red.
It’s perfect for anyone
who’s a fan of Melissa
Morning + Salinas (Rainbow
Summer 2013). Also, Jambo
+ Salinas appeared in the
Melissa Amazonista collection
(Summer 2011), as well as
Spring 2014
Cute + Salinas, with ruffled
Melissa Heart
+ Salinas.
strips referring to the bikinis by
designer Jacqueline de Biasi. For
high summer 2014, Heart will
feature even more colors.
Some products may
undergo color distortion
or not be made
available for purchase.
Dreaming of the Night Sky”, portrait of J.Maskrey by Eddie Monsoon
j.maskrey
F
or her rendition of the Ultragirl, the Queen of
Crystals drew inspiration from the punk universe,
“back when steel shoes were very popular,” she says.
“The idea was to create a modern and updated version,
with a crystal toe.” The small rhinestones on the front
contrasted nicely to the rest of the product. A favorite
among the brides in the Melissa community and an
habitué in our wish-lists, the J.Maskrey Ultragirl features versions with red crystals on a red basis, and also
in black and glassy (transparent) with silver crystals
and pink over pink with a beautiful iridescent effect!
Did you know that many people receive an ovation as
they leave the store after buying one? Maskrey has just
launched an online store (www.jmaskrey.com) and has
been working on projects with U2 and Lady Gaga.
Melissa ultragirl + J.maskrey.
At the top, the Ultragirl inspired
on punk boots. Above, the
beautiful version with pink
crystals, from the J.Maskrey line.
24
Plastic Dreams
GALLERIES
pop up
A floral vintage moment under the arches
of Covent Garden, the
neighborhood that will
house Galeria Melissa.
MIAMi
Melissa made a big splash in Florida, opening its
first pop-up store during the 2013 Miami Swim
Week, in July. The store, which will be open
for 12 months, displays the largest selection of
Melissa shoes in Florida, giving South Beach
customers and visitors an unparalleled selection
of the ultimate accessory for any swim look.
“Plastic shoes are the quintessential accessory
for a poolside party or a day at the beach and
perfectly befitting of the Miami lifestyle”, states
Melissa US CEO, Michele Levy. The store is
designed in the same gallery-inspired aesthetics
of the US flagship store in New York’s Soho
neighborhood. Miami-based architects Beilinson
Gomez were charged with bringing the
Brazilian company’s pop-up to life. They are
known for pioneering the South Beach
rebirth through the design of famed
shops on Lincoln Road, where the
store is located, at number 830.
#mustseeplace
YES, LONDON!
After Galeria Melissa São Paulo and Galeria
Melissa New York, opened in February 2012, the
next destination to be part of the Melissa circuit
is London, as part of the brand’s international
expansion plan. And that’s not by chance, as the
UK is Melissa’s largest market in Europe.
The address has already been defined: right in the
heart of Covent Garden, number 43 of the legendary King Street, the same location that held the
first Melissa Pop Up Store experience on Queen
Elizabeth’s grounds, during the 2012 Olympics.
The region, which has stores of all the trendy
brands, dates from Roman times. It was a busy
harbor area from the 7th to the 9th century,
until the Viking invasion made it too dangerous. In 1980, the Covent Garden Market building reopened as a shopping mall, and in the
2000’s the region received major investments
from the government, and the famous Piazza
became a true cultural and high circulation
entertainment center.
The third Galeria Melissa in the world was created by Muti Randolph, the artist, designer and
architect responsible for both the brand’s flagship store in São Paulo and worldwide famous
nightclub D-Edge, which are both considered
city landmarks. Randolph’s talent even earned
him an invitation to join the creators’ hall of
The Creators Project, which brings together
creative minds from around the world.
Galeria Melissa London is expected to open as
early as 2014.
New YORK
“Seeds of Color”, an interactive project
created by Nicolas Henchoz, Thomas
Eberwein, Daniel Tamburrino and SoftLab,
is the latest work by EPFL + ECAL Lab.,
which marks the launch of Ultragirl’s
special edition (to the right), only for sale
at Galeria Melissa NY (102 Greene St.,
SoHo) and Galeria Melissa São Paulo.
King
Street
43
25
são paulo
For the “We Are Flowers” collection, Galeria Melissa São Paulo will turn into a huge garden. More
than 20,000 translucent and colorful (plastic) flowers will be suspended from the ceiling formed
by 9 km of crystal resin pipes. “It’s an unusual and unique setup, exclusive for Melissa,” says
Marcio Cócaro from Casa Darwin, the agency responsible for the project. The effect is a wave of
flowers covering the store’s whole external area. Conception and execution took two months, and
30 people were involved in this teeny-tiny job. Go check it out: R. Oscar Freire, 827, Jardins.
26
Plastic Dreams
WAKE UP!
Start the day with both feet on the ground.
download Wake Up, Melissa’s first mobile
application, now available in both App Store
and Google Play. As you wake up, you get
the weather forecast and an idea for a
Melissa look. You can also share your own
looks and find the nearest store for you to
complement them with a new Melissa style.
#wakeup!!!
CLUBE MELISSA
There are already 100 points of Clube Melissa throughout Brazil,
and that number is increasing more and more. As you know, it’s all
about being more than a chain store, but also a gathering point for
Melissa and its consumers and a meeting place for all the girls to
come together and celebrate their passion for Melissa’s culture. Not
to mention the shopping experience provided by the excited team of
vendors, who are also Melissa fans, of course!
The clubs feature a lot of interactivity in its iPads and touch screens,
as well as a “slot” type application to try and win unique gifts. The
windows and the interior decoration are designed differently in each
collection (see above for the We Are Flowers summer collection, in
one of Clube Melissa’s branches in Rio de Janeiro). Everything to
make your visit to the club as special as possible.
Plastic Dreams
27
Plastic Dreams
28
Magic
color
Contemporary fashion trends and
floral patterns become one. Check out
how to match your new Melissas with
modern and überfeminine looks.
It’s all about romance, but
with lots of sensuality.
Let yourself be
touched by this
breeze.
PHOTOgrapher JEON SEUNG HWAN
CREATIwVE DIRECTor EDUARDO JORDÃO DE MAGALHÃES
FASHION DIRECTor NEIL STUART
FASHION EDITor CHERYL KONTEH
MAKE UP JULIE JACOBS @ ONE REPRESENTS WITH GIVENCHY PRODUCTS
HAIR GARY GILL FOR EMOTIVE, WITH WELLA PROFESSIONALS PRODUCTS
nail technician STEPH MENDIOLA @ CAREN WITH GELISH PRODUCTS
HAIR ASSISTANTs TOM WRIGHT and JADE HALES
MODELS AMRA CERKEZOVIC @ STORM MODEL MANAGEMENT
SUNG HEE KIM, ISABEL SCHOLTEN and THAYNA SANTOS @ UNION MODELS
See the making of on youtube/melissachannel
MELISSA ULTRAGIRL SPECIAL
Some products may undergo color distortion
or not be made available for purchase.
SHELL TOP BY GIVENCHY,
TROUSERS BY MARINA QURESHI
Plastic Dreams
MELISSA DORIS SPECIAL
DRESS BY JOHN ROCHA,
JEWELRY BY VIVIENNE WESTWOOD
30
MELISSA ULTRAGIRL HEEL SPECIAL
DRESS BY LANVIN,
BELT BY HERMÈS
Plastic Dreams
32
MELISSA estrelicia
BODYSUIT BY MAISON
MARTIN MARGIELA
Plastic Dreams
34
MELISSA + Campana fitas
MELISSA flox
DRESS BY SAINT LAURENT
CORSET BY ALEXANDER MCQUEEN,
KNICKERS BY DOLCE & GABBANA
Plastic Dreams
36
MELISSA ultragirl heel
MELISSA floret
DRESS BY ROCHAS
JACKET BY REPLAY,
KNICKERS BY DOLCE & GABBANA
Plastic Dreams
38
vivienne Westwood Anglomania
+ Melissa Slave Sandal
GILLET BY MICHAEL KORS,
JEANS BY BALMAIN
40
Plastic Dreams
41
SUNG HEE KIM
Unique in
both beauty
and form
South Korea’s Sung Hee
PLASTIC DREAMS DID A PHOTO SHOOT IN LONDON WITH
FOUR DIFFERENT MODELS FOR OUR 10th COVER:
SPECIAL COLORS AND PERSONALITIES
mark on the world. She was
ago while shopping in Seoul.
the cover of “Vogue Girl
Since then she has worked
Korea” and appeared on the
with top brands, magazines
pages of “Vogue Italia” and
and photographers in fashion
“Teen Vogue”, working with
(Chanel, Burberry, Dolce &
important photographers
Gabbana, Marc Jacobs and
such as Serge Leblon and our
almost all the “Vogues” on the
Jeon Seung Hwan for PLASTIC
planet, to name a few).
DREAMS. “It was a wonderful
Among the most precious
editorial with amazing people.
memories of her modeling
And the shoes... I loved all the
career, she mentions the Miu
shapes and colors.”
Miu and Prada campaigns with
Favorite flower: orchid.
Steven Meisel and an editorial
“It comes in all colors!”
Mario Testino. “I learned so
much working with these
Text Ilana Rehavia
Photos Adrian Wolfson
T
he mission of the day was ambitious: shooting four different covers, with four models.
And as if the covers were not challenging enough, there was the whole editorial, and
Korean photographer Jeon Seung Hwan also planned to create the beautiful yet complicated
overlay effect that you can find here in this current issue, and even make a video with each
model. “It was crazy, an odyssey. We arrived at the studio at 8 a.m. and left at 11 p.m.” says
creative director Eduardo Jordão de Magalhães. “But it was worth it because the result was
wonderful.” Check out the following pages for some of the background of each of Melissa’s
beautiful flowers, models with the world ahead of them and already full of stories to tell!
Gary Gill retouches
Thayna. At the top,
17-year-old Dutch
model Isabel.
cover of British magazine
half ago by a Serbian agency.
However, her plans reach out
Brazilian model Thayna
Santos was discovered in
have been some of the most
October 2012, during a contest
memorable moments in my
sponsored in São Paulo by
career,” she says.
agency KeeMod. Since then,
The photo shoot for PLASTIC
she has been living between
DREAMS was also an intense
Brazil and New York while
experience, as she traveled
dedicated to conquering the
back and forth from her home
world of fashion. “I’ve always
in New York to London in a
heard from relatives and
single day. “The team was
friends that I should try to be
amazing and Melissa’s products
a model and now I feel that I
are very famous in Korea!
was born for this indeed,” she
They are the perfect shoes
says. In her still blooming career,
there, especially in the
Thayna has already modeled for
summer,” she says.
major names such as 3.1 Phillip
Favorite flower: hydrangea.
As a child, Dutch model
She has appeared on the
THAYNA SANTOS
wonderful teams, so these
ISABEL SCHOLTEN
At the top, Amra on the computer
screen. Above, creative director
Edu Jordão, fashion director Neil
Stuart, and photographer Jeon
Seung Hwan.
but she has already left her
Kim was discovered five years
for the British “Vogue” with
BLOSSOMING IN THE CURRENT TRENDS.
still living in the Netherlands,
Lim, Thakoon and Theyskens
Theory during fashion weeks in
New York, São Paulo and Rio de
Janeiro. She loves challenging
Isabel Scholten wanted to
model jobs, such as an editorial
be a veterinarian. At age 12,
photographed by André Schiliró
“i-D” and now on PLASTIC
beyond fashion and she’s cur-
however, she started dreaming
for “L’Officiel Brasil” (inspired by
DREAMS. “I fell in love with a
rent preparing to start univer-
of a modeling career – perhaps
the movie “Blow Up”), and loved
pair of Melissas I saw in the
sity. “I hope to reconcile my mo-
aware of her blooming beauty
shooting for PLASTIC DREAMS.
studio,” she confesses. Amra
deling career with my studies,”
– and of conquering the fashion
“The team was fantastic and
has also modeled for brands
she says. The fashion world also
world one day. She was soon
made me feel at home. And
and short hair, Bosnian model
such as Chanel, Dior, Emporio
has its fingers crossed!
discovered by an agency in
also, Melissa has been a part
Amra Cerkezovic is quickly
Armani, Fendi, Hermès and
Favorite flower:
of my life since my childhood.
becoming a favorite in the
Blumarine. Not bad for an
shepherd’s-purse
Rotterdam. “They invited me to
a casting, I did well, and then
I can honestly say it was the
most coveted magazines and
18-year-old model, who was
“It’s not actually a flower, but
I was offered a contract,” she
best work I’ve done so far.”
catwalks of the world.
discovered only a year and a
it’s my favorite plant.”
says. Today, at age 17, Isabel is
Amra
Cerkezovic
With her beautiful eyes
Favorite flower: orchid.
Plastic Dreams
43
HYPER
BOTANIC
melissa PETAL
Resembling the layers of flower
petals, this new Melissa flat style
has one of the main trends: the
pointed toe. Here, the romantic
nature of flowers comes together
with our main inspiration: organic
design. Colors may be pearly,
metallic or matte.
#dailybeauty #precious #delicate
Among the four product lines launched with the
“We Are Flowers” Summer 2014 collection, Hyper
Botanic is the one that draws the most inspiration
from organic forms, colors and designs from
nature’s plants. All styles carry a romantic
softness, somewhat old school and bucolic, but
also urban and modern in their final forms. Nature
and sensuality coming together at their best.
Some products
may undergo color
distortion or not
be made available
for purchase.
melissa ESTRELÍcia
This style has a geometric, thicker than
average heel that features a stylish inner
detail. Its upper has a cut-out on the
external side that gives the effect of a
“two-faced” sandal. It is definitely a must have!
#sensuality #flowerdesign #silhouettes
Melissa Ultragirl + Minnie
Minnie’s iconic bow and polka dot print now come
in new versions in the classic Melissa Ultragirl. The
inner sole brings a delicate black and white print of
the timeless cartoon character. Have fun with the
ultimate polka dots print trend and bring more of the
same pattern to your look! Dare, because you can!
#youngandfun #polkadots #heartemoji
melissa BALLET
Harmonic Garden
A more than special version of the
Harmonic style, with superposed
flowers on the straps. Colors are
white, fluorescent green, pink and
trendy black and white.
#toobeautiful #girlsjustwannahavefun #gardening
melissa DORIS SPECIAL
Upon first notice of its yellow color tone, a highlight among the
style’s palette for Summer 2014, the first thing that springs to mind is
a joyful daisy! Melissa Doris Special is pure delight, an everyday option with a geometric metallic embroidery inspired by a flower bed.
#yellowisthenewblack #happiness #flowerheaven
OMG! It’s simply impossible not to
swoon over the Melissa Ballet style, a
trend in slippers design that becomes
stronger every season! New colors
have been added to the palette and
include pink, matte black, Galapagos
matte red (awesome!), matte blue and
pearly white with gold!
#grandjeté #plié #pasdebourré
Plastic Dreams
44
45
URBAN
BLOOM
melissa SWEET DREAMS
This fresh looking sandals with cutout details resembles the
Seduce style (see below), featuring a delicate strap over the
feet. Melissa Sweet Dreams sensual nature is evoked by its
asymmetrical lines and gradient effect. It was all inspired in
the 90s minimalism. Too cool to be true!
#fluid #trendy #gradienteffect
Blending futurism and comfort, the Urban
Bloom style family privileges an architectural
design. It also brings a touch of the 90s. The
main goal behind the creation of these sandals
and flip-flops was to provide design and
convenience for everyday lifestyle in footwear
that will also be essential during casual,
warm spring and tropical summer evenings.
Melissa Optical
Some products
may undergo color
distortion or not
be made available
for purchase.
pollen special
The Pollen design is back and with more personality
than ever! You know those Melissa styles that are
like small jewels? This is one of the them, featuring a
gorgeous metallic front buckle. Its trendy minimalist
and urban geometric aura makes it perfect for different
occasions, from the beach to a casual summer party!
#tstraps #beversatile #deluxe
The design of this style will make your feet
look and feel beautiful. With an unique,
minimalist and futuristic design, it is an ideal
option to be worn with shorts, t-shirts and
vests. An 80s inspired look is also a great
choice, with a long skirt, blouse or knit.
#urbanswoon #thefutureisnow #80scraze
Melissa Patchuli
Comfort and contemporaneity translate the spirit of
the new Melissa Patchulli. The wedge heel gives a
technological look to the peep-toe style with matte
finishing. Always in contrasting colors, the ankle strap
guarantees extra comfort and it is also its differential .
Choose between the four available color combinations
and wear it with your most relaxed looks!
#itgirl #streetstyle #fashionheaven
melissa planehits
This ultramodern slipper combines design technology
and simplicity. The style was born from joining two of the
most beloved products of the brand: Planetrix and Dance
Hits (hence its name!). The matte finish was inspired by
the classic Spider style. Pop, fun and sensual!
#together #spiderlove #modernity
melissa HARMONIC
The Melissa Harmonic style is reedited this season in breathtaking
versions! Complementing its irreverent cutout bows, the different
colors of the flip-flop style comes with an insole with a vichy
pattern, a season hit that comes with the scent of the 60s French
Riviera. Its colors are black and white, beige and brown, red and pink
(with yellow), blue and white and green and white.
#OMG #frenchriviera #cuteness
Plastic Dreams
46
47
FLOWER
LAB
Some products
may undergo color
distortion or not
be made available
for purchase.
The elements that designed the Flower Lab group of
Melissa styles are minimalist and utilitarian, with
simple forms that evoke a timeless desire. Textures
and the use of pioneer technology became even more
evident in this family of the “We Are Flowers” Summer
2014 collection. Botany and the natural sciences have
also inspired our creative team, in a pursuit to create
a contemporary and fashionable elegance.
melissa FLOX
The Franciscan style of the Flox slippers is extremely
urban. It translates one of the strongest Europe runaway
and street trends: the genderless/unisex spirit. It’s almost
like a Gladiator, but with a wider base and more modern
and conceptual straps, whilst still simple. A cool color
palette of faded tones complete this unique proposal.
#cool #easy #fresh #globalfeelings
melissa FLORET
Melissa’s latest wedge heel is one of
the collection’s main hits! It features a
modern geometric cutout in the front and
an unique negative/positive heel style
(amazing in comfort!). Its awesome color
palette includes all purple, grey and red,
white and black and this groovy green!
#bicolor #hotstuff #irreverence
MELISSA ULTRAGIRL
HEEL SPECIAL
A grrrrrr-8 option for more sophisticated
occasions, also embellished by beautiful
rhinestones. The color palette aims at the
essentials: all grey, black and gold (pictured)
and beige with black. Modern luxury!
#peeptoelove #party #aboutlastnight
melissa incense garden
The Incense style was born during Plastic Paradise
(Winter 2012), and now it features awesome maximized
hardware. A real treat from Melissa’s garden, the new
version comes with a breathtaking flower application.
Colors available are neutral, off-white (picture) and
black. Comfort has just met the beauty of your dreams!
#melissabrides #blossom #yesyesyes
MELISSA LADY DRAGON
In addition to the Lady Dragon Stone, the
ruling archetype of Melissa’s portfolio
now comes in two new versions: off-white
and black, that will go with pretty much
anything in your closet. The style features
a golden triangle embroidery with black
rhinestones. A must have!
#plasticjewel #punklove #comfyheels
Plastic Dreams
techno
kitsch
Strong colors and bold combinations. A touch
of eccentricity and the will to stand out are the
foundations of the Techno Kitsch styles group. This
branch of the collection also comes with a personalized
rock’n’roll spirit, referencing the 80s and 90s. Join us in
the premiere of the Melissa Ultragirl Heel and enjoy the
new color palette of the Melissa spikes styles, where you
are always the leading character of the story!
48
49
melissa fresh bloom
melissa
ultragirl HEEL
Metallic embroideries are as trendy as ever
in the “We Are Flowers” collection! The main
element of the Fresh Bloom style, a comfy flat
that comes in purple, pink, beige, black and
matte black. A great option for a work day!
#shinebrigh #modern #blingbling
The combination of two classic
styles (Ultra and Lady Dragon)
created an instant hit for the
season! And now Melissa is
proud to present the latest
high heels in its portfolio! The
color palette is a dream come
true: pink, red, purple, beige
and black. Rock on!
#justbeautiful #safeandsexy
#favoriteheels
Some products
may undergo color
distortion or not
be made available
for purchase.
ultragirl sweet
aranha hits
The bicolor sandals are a reminiscence of
your childhood that you can actually wear
as an adult. In other words, guaranteed
smile and style inspired by the brand’s first
ever design! For urban, beach and any other
daily lifestyle! Too cool!
#smile #teenspirit #bubblegum
Just like in the Magnolia style, the big
bow is featured in both the adult and kids
versions of Melissa Ultragirl Sweet.
A perfect option for the strong-minded
girls who are not afraid of standing out:
as fashionable as ever!
#lovethatbow #precious #bestrong cool!
melissa SPIKES
As you already know, Melissa
Spikes amazing heels are a
landmark of stability and comfort.
The style is now more alluring
than ever, with a trademark
changeant color technology. One
of its style is a true chameleon:
with a black base, depending on
its position it reflects a gorgeous
petroleum blue tone!
#stilettopeeptoedeluxe
#karmachameleon
#fortheloveofspikes
Plastic Dreams
COLECTION
50
kids +
baby :-)
TWO OF MELISSA’S SEGMENTS THAT KEEP ON
GROWING SEASON AFTER SEASON: BABY (size 17 to
25) AND KIDS (26 to 32). SOME ARE BUYING THEM
EVEN BEFORE THEIR GIRLS ARE BORN, SOME ARE
BUYING THEM AS GIFTS FOR FRIENDS OR RELATIVES…
ALL THAT CUTENESS IS JUST IRRESISTIBLE!
furadinha
The new Spider style features a yummy
piece of chocolate with a bite to the
right appliqué, and a matching printed
insole. Can it get any cuter? The style
comes in five colours: blue (picture),
yellow, white, pink and black.
The Mini Melissa Ultragirl with the
kitten is a total hit. The new colors
also feature the muzzle on the front,
and little paws on the insole and the
tail behind! In red (picture), pink and
gray. How about those whiskers?!
Spider + Minnie now has a spotted
bow and an insole featuring one of
Disney’s most beloved characters!
Options: yellow, pink, red and white.
There are five available
colors, one glittered and
one flocked: pink (picture),
black, red, gray and gold
(sizes 26 to 32). YAY!
ultragirl
SPECIAL
The new Ultragirl was surely a must in the kids’ line,
to avoid any eventual brawl ;-) With rhinestones
appliqué, the available colors are purple, pink, beige
(picture), and black (superfashion!).
Some products may
undergo color distortion or
not be made available
for purchase.
spider + minnie
ultragirl sweet
The super-bow from the Magnólia
style is now avaliable for the
younger girls! Sweet comes in
several variations: monochromatic
in red, black with tortoise shell bow,
beige or green with a black bow and
burgundy with blend bow (picture).
Features a cute cherry pattern, with
a checkered Vichy-style insole for
the Baby segment. Comes in black
(picture), yellow and white.
ultragirl
ULTRAGIRL
GLITTER KIDS
This model has four color
options, always glittered.
To get the party started!
Furadinha
spider BABY
#teens
CAMPANA ZIG ZAG
51
ultragirl MINNIE
The adorable Ultragirl Minnie,
that carries Minnie Mouse
unmistakable styling, now comes
in two versions: plain or printed.
Absolutely charming!
ultragirl bow
polibolha
Which girl (and which mother)
resists to bows? This Mini Melissa
with sizes 17 to 25 features five
matte colors for your baby doll,
complete with small bows matching the insole: blue/red (picture),
black/yellow, beige/black, red/
pink and red/blue. Always with the
convenient Velcro clasp!
This Mini Melissa features
textures reminiscent of
bubble-wrap, colored like
yummy candy. The new palette is irresistible, contrasting with the shoe laces like
the pink/blue in the picture,
lilac/white, gray/yellow,
purple/white, red/pink, blue/
light blue and black/white,
which will even fit the boys...!
ultragirl
Wow! There’s so much awesomeness in this
Mini Melissa Ultragirl with the embossed cow
over the peep-toe and the spotted pattern
on the insole. Pick your choice among white
(picture), black, yellow, beige or red. Or have
all of them!!!! :-)
52
Plastic Dreams
53
THE
FLOWERING
AMAZON
The life and work of
Margaret Mee, a
legendary botanical
artist who fully dedicated
herself to flowers.
Texto Sergio Amaral
“A
s I stood there, with the
dim outline of the forest
all around I was spellbound.
Then the first petal began to
move and then another as the
flower burst into life. It was
stages an extraordinary sweet
perfume wafted from the flower,
and we were all transfixed by
the beauty of the delicate and
unexpectedly large flower.” The
extract from one of Margaret
Mee’s (1909–1988) original
journal entries describes in sharp
detail how this botanical artist, a
few months before her untimely
and tragic death, managed to
surmount the “moon flower” –
one of the rarest and most exotic
flowers there is.
Margaret was born in 1909 in
Buckinghamshire, England, and
worked as a designer during
01
the Second World War before
retraining at St. Martin’s and
reproductoins from the book “flowers of the amazon forest: the botanical art of margaret mee
opening so quickly. In the early
01. The “moon flower,
Selenicereus wittii
02. Neoregelia
margaretae
02
54
Plastic Dreams
55
Camberwell Schools of Art. In
1952, on a visit to Brazil, she
was taken by the pulsating
landscape surrounding São Paulo
and decided to settle in the city.
courtesy nonesuch expeditions south American pictures
Her fascination was such she
felt compelled to capture the
astonishing beauty, and so began
her career as a botanical artist. In
1956, when she was forty-seven,
Margaret undertook the first of
her many expeditions along the
Amazon to search out and record
the hidden exquisiteness of the
forest before it was lost. Initially
sketching the plants in the jungle,
she would then work on the large
illustrations of the entire plant
in her studio in Rio de Janeiro.
Nine of these plants recorded by
Margaret, previously unknown to
science, are now named after her.
Margaret Mee must rank as
one of the most remarkable
women of the 20th century. She
05
was an exceptional explorer and
botanical artist, acclaimed by
British Empire. Margaret was
botanists and art critics alike.
also an honorary citizen of
Recognition of her work came
Rio de Janeiro. It is ironic that
in the form of financial support
this enthusiastic lover of the
from the Brazilian government,
Amazon, who had braved so
the National Geographic Society
many hazardous and alarming
and a Guggenheim Fellowship.
circumstances deep in the forest,
In 1976, she was made a
ended up being killed in a car
Member of the Order of the
“MARGARET MEE AND
THE ‘MOON FLOWER’”
accident in England. By that time
01
she was seventy-nine. Her death
took place only a couple months
after she had found, witnessed
and registered by means of her
artistry the blooming of the
“moon flower”, a rare type of
cactus that blossoms only once
06
in its lifetime. In one of her last
entries, Margaret wrote: “The
‘moon flower’ closed before
dawn, forever. Birds from their
roosting places were flying over
the islands. A toucan appeared
above a canopy glistening
with dew. An elegant heron
was fishing. Another day had
02
03
04
dawned.”
01. Memora schomburgkii.
02. Nymphaea rudgeana.
03. Psittacanthus cinctus
(Loranthaceae).
04. Rudolfiella aurantiaca.
05. Margaret Mee smelling
the sweet perfume wafted
from the “moon flower”
early blooming stages.
06. Neoregelia
eleutheropetala.
Directed by Malu De Martino and produced
by Elisa Tolomelli, the documentary “Margaret
Mee and The Moon Flower” was released in
Brazil last April. “My idea was not only to
depict one of the greatest botanical artists to
date, but also show how this woman was fully
engaged in the preservation of the Amazon
forest”, says De Martino.
The documentary was shot between years
2010 and 2011 in numerous sites among the
Amazon region, London, Rio de Janeiro and
São Paulo. It showcases interviews with
distinguished researchers and specialists, such
as the botanical artist Carmem Fidalgo and also
botanists Maria das Graças Wanderley and
Oswaldo Fidalgo, from the Instituto de Botânica
de São Paulo (Institute of Botany of São Paulo),
only to name a few. It features voice over by
famous Brazilian actress Patricia Pillar.
For further information, pictures and
videos see: margaretmee.ehfilmes.com.br
56
getty images
Courtesy of Sotheby’s
01
57
01. Carnívoras. 2008. Oil and
plaster on canvas. 190 x 120 cm.
02. Meu limão. 2000. Acrylic
on canvas. 249 x 320 cm.
03. Andy Warhol stands in front
of one of the canvas from his
Flower series.
04. Frida - White Bench. 1933.
Carbon Pigment Color print. 22
x 17 cm.
05. Ananas et Anèmones. 1940.
Oil on canvas. 73 x 92 cm.
06. Vase avec 15 Tournesols.
1888. 92.1 x 73 cm.
05
02
W
FLOWERS HAVE BEEN PART OF SEVERAL IMPORTANT ARTISTIC
WORKS, AS OBJECTS OF STUDY, ALLURE AND INSPIRATION.
SUCH WORKS HAVE HELPED TO DEFINE THE COURSE OF
ARTS UNDER DIFFERENT FORMS OF EXPRESSION.
03
04
hat if the first artist to
turn a flower into art was
a caveman? Figure those murals
painted for posterity with the
juice of petals and seeds, which
were later called “cave art” –
perhaps the first known social
network. Actually, flowers have
always been significant elements
in the output of some of the most
influential painters in history.
For instance, Claude Monet (18401926), the father of Impressionism in
France. Without flowers, it’s difficult
to understand those brushstrokes
that remixed the real world,
especially during the time he lived,
in which each and every painting
was supposed to be a mathematical
process instead of an emotional one.
Monet and his friends also coined
the term en plein air, regarding the
paintings created out in the open,
outside the studio. Close to nature.
Surrounded by fauna and flora. Gazing at the flowers.
This trend hit eccentric
Vincent van Gogh (1853-1890),
famous for the sunflowers in his
paintings. Monet himself praised
Van Gogh, who was considered
a Post-Impressionist. One of
his seminal works, “Vase with
Fifteen Flowers”, is now valued
at more than US$ 80 million.
Then came Henri Matisse
(1869-1954), with his colorful and
one dimensional floral patterns;
Georgia O’Keeffe (1887-1986),
whose output was almost entirely focused on flowers – pretty
much like those macro shots
easily found on Flickr nowadays;
Diego Rivera (1886-1957) who
used flowers extensively and was
also married to Frida Kahlo (19071954), a Mexican artist known
for incorporating flowers in her
paintings and in her daily looks.
More recently, the fashion
world has been taken aback by
the colorful explosion of flowers
developed by Japanese designer
Takashi Murakami – everyone
craves his ultra-flowered wallpapers that turn any living room
into a manga scene. And who has
never heard of Andy Warhol’s
hibiscus (1928-1987)? Such delicate
flowers suddenly have their petals
drenched in acid, irresistible
colors. One of Warhol’s pupils,
the indefatigable Keith Haring
(1958-1990), also came to paint a
series inspired by flowers – curiously on the exact year he died,
almost serving as a bouquet for
his own tombstone.
When it comes to Brazil, we can
mention the geometric gardens
by Tarsila do Amaral (1886-1973),
the brown sugar girls with flowers
by Di Cavalcanti (1897-1976), Paul
Von Poser’s roses and even the
“Venus Flytrap” series by Adriana
Varejão. But the headliner in this
game is Beatriz Milhazes, a carioca
painter who has recently become
an auction darling, thus gaining
worldwide fame and prestige, with
her ultra colorful and full of flowers canvases.
The fact is that every artist,
from Brazil or abroad, has created something so that flowers
would not go unmentioned.
06
DeAgostini/Getty Images
FLOWERS
IN ART
reproduction of the book cover “I will never Forget You... Frida kahlo
and nickolAs murray - a lovestory”de schirmer/moseL
01
BoB Thomas/Getty Images
reprodução do livro “ENTRE carnes E MARES“, ADRIANA VAREJÃO
Plastic Dreams
58
Plastic Dreams
59
the
spring of
music
Just like in fashion and in several other
fields of creation, music also feeds
on the rich diversity of flora. Here,
Plastic Dreams presents some of the
most inspiring moments in which flowers
blend with color, visuals and sound.
Text Sergio Amaral
PLAY
FOR YOU TO GROW YOUR
MUSICAL GARDEN...
Two Door Cinema Club
“Spring”
Roxette
“Fading Like a Flower”
M83
“Run Into Flowers”
Stephen Malkmus & The Jicks
SEMINAL
“Gardenia”
Seal
Radiohead’s debut “Pablo
“Kiss from a Rose”
Honey” (1993) did not receive
Moby
due attention at the time of
“Flower”
its release. Critics found it all
Clube da Esquina
very strange, sloppy even. But
that didn’t stop the album from
“Um Girassol da Cor do
Seu Cabelo”
reaching the pop charts with
Talking Heads
“Nothing But Flowers”
tracks such as “Anyone Can Play
PEACE & LOVE
Released in the late 60’s,
NEW ORDER
One of the most important
Sting
Guitar” and “Stop Whispering”,
“Desert Rose”
plus the group’s most famous
The White Stripes
hit, “Creep”, which has been
“Blue Orchid”
Scott McKenzie’s “San Francisco”
albums of the 80’s, “Power,
re-recorded by several other
became an anthem of the Flow-
Corruption & Lies” (1981) made
artists including The Pretenders,
“Flowers in December”
er Power generation. Composed
history as the album that allowed
Tears for Fears and Macy Gray. It
Screaming Trees
by the leader of The Mamas
New Order to define the post-
even appeared on “Glee”!
and The Papas (John Phillips),
punk: a mix of rock and electronic
it was intended to promote a
music that would influence almost
charity event, the Monterey
every band that came afterwards.
The song “Flower” came
Pop Music Festival. The lyrics
The album includes hits like “Your
alongside “Play”, the album
depict an entire groundwork
Silent Face”, inspired by another
that lifted music producer Moby
and it’s a bit erotic too, like
in peace and love: “If you are
electronic classic, Kraftwerk’s
and the electronic music of the
Mapplethorpe’s flowers. The
going to San Francisco / Be sure
“Trans-Europe Express”, and “Age
2000’s to the mainstream. Re-
track is “In Bloom”, a hit from
to wear flowers in your hair / If
of Consent”, which appeared in
leased in a special edition of the
another album that made rock
you’re going to San Francisco /
the soundtrack of Sofia Coppola’s
album with b-sides, “Flower” is
history (and Nirvana’s history):
its music, floral references are
ode for nature and Earth. Another
You’re gonna meet some gentle
“Marie Antoinette”. The iconic
not the most romantic song. Ac-
“Nevermind”. The band’s my-
an inspiration for a multitude of
well-known local hit is “Um
people there.” It became a hit,
cover, created by mythic designer
tually the lyrics seem to suggest
thology has it that Kurt Cobain
songs. An example would be a
Girassol da Cor do Seu Cabelo”
reached the Billboard charts –
Peter Saville, is a reproduction of
death, loss and mourning. But
wrote the words as a sort of
classic anti-censorship anthem
(A Sunflower in the Color of Your
fourth position in the U.S. and
the painting “A basket of roses”,
when it comes to production
criticism to the outsiders of the
released during the Brazilian
Hair), by Milton Nascimento and
first position in England – and
by French artist Henri Fantin-Latour,
and harmony, melancholy has
underground scene, who were
dictatorial period: Geraldo
Lô Borges, which became a cult
was part of the soundtrack
and creates a duality between the
no chance. It was even featured
unable to understand (and
Vandré’s “Pra Não Dizer que Não
among international musicians.
of Robert Zemeckis’ “Forrest
romanticism of the image and
in the soundtrack of “Gone In
feel) what was behind the
Falei das Flores” (Not To Say I
The likes of Savath & Savalas
Gump” and Roman Polanski’s
the gloomy sound of the album.
Sixty Seconds”, that kinda iffy
group’s work. Despite the rage,
Didn’t Mention Flowers). There
(project by Prefuse 73’s designer
“Frantic”. Oh, the festival, of
For the designer, the image
action film starring Nicolas Cage
“In Bloom” was successful. The
are also anthological sambas
Scott Herren, released by Warp
course! It made history: 200,000
“suggested the means by which
and Angelina Jolie, in which a
video, a parody of televised
such as Cartola’s “As Rosas Não
Records) and musician José
people attended the event that
power, corruption and lies infiltrate
retired expert car thief goes
musical performances in the
Falam” (Roses Can’t Speak), and
Gonzalez have done covers
started the first Summer of Love
our lives. They are alluring,” he
back into business to save his
60’s, was awarded Best Alter-
even a song by Tom Jobim, the
of the song.
back in 1967.
said about the creation.
brother’s life.
native Video on MTV in 1993.
TECHNICOLOR
Mazzy Star
“Bed of Roses”
REM
“Lotus”
TRUE
UNDERGROUND
Nicolas Jaar
“Sunflower”
It’s rock, it’s underground
MADE IN BRAZIL
In this tropical country and in
country’s most popular classical
musician: “Forever Green”, an
60
Plastic Dreams
Springtime
aroma
61
01
03
THE
“FAMILIES”
04
02
“EVERY FRAGRANCE PRODUCER USES
A DIFFERENT RATING, SO THERE IS
NOT A SINGLE, UNIFORM ONE” SAYS
EXPERT RENATA ASHCAR. “THERE IS
NO COLOR CHART FOR PERFUMES,” SHE
JOKES. THESE ARE SOME OF THE MOST
RECURRING VARIATIONS:
Soliflor
THE ULTIMATE TREND IN PERFUMES IS
ACTUALLY FLORAL FRAGRANCES. THERE
ARE PLENTY OF NOVELTIES FOR THOSE IN
PURSUIT OF THE FEMININITY AND THE
SWEET FRESHNESS OF THESE SCENTS.
A single floral note, the beginning of modern
perfumery. Perfumers are inspired by nature
and try to reconstruct and stylize a rose, a
jasmine, a violet etc. Dior’s Diorissimo and Chloé
are examples.
Texto Sergio Amaral
Text Stephanie Noelle
An association of several floral notes like in a real
bouquet. E.g.: Lancôme’s Trésor and Nina Ricci’s
L’Air du Temps.
J
ust like the fashion world,
perfumery also has its
with a very particular smell.”
But lightness probably will not
which features musk, honey,
and almond, in addition to the
please women who prefer more
tuberose, making it stronger
the floral fragrances, which
striking scents, right? Wrong.
and more durable.
were away from the spotlight a
There are also the floral-oriental
While searching your own
while ago. “Florals are the main
fragrances, which in addition to
perfume, you may prefer an
olfactory family. When you think
flowers include “denser ingre-
iconic one such as Chanel No. 5
of perfumes for women, this is
dients such as vanilla, resins,
(with jasmine, roses, and 80
the preferred branch for most”,
incense, any kind of spice,” says
more ingredients), Cacharel’s
explains expert Renata Ashcar.
Renata. According to her, the
Anaïs Anaïs (composed of or-
“It’s a kind of fragrance that is
combination is super-trendy!
ange blossom, iris, and tuberose,
If you’re looking for a
mixed with incense, amber,
she explains. Especially when
perfume that suits you well,
sandalwood ,and cedar, making
combined with fruity scents.
it’s important to take retention
it pretty intense), and Yves
According to her, the floral/
into account. “It depends on
Saint Laurent’s Paris (with roses,
fruity combination is the most
the intensity of the flower and
violet, bergamot, and a touch of
common in the range of florals.
the density of the ingredients,”
sandalwood and vetiver).
A floral perfume is obviously
the expert explains. “Wood
07
08
Floral Bouquet
trends, and lately it is all about
well suited to Brazil’s climate”,
05
Also worth mentioning are
composed of flowers, but which
is less volatile than lavender
Lancôme’s Trésor, another
ones? The core is rose and jas-
and therefore tends to remain
classic with a floral-oriental
mine. “Another combination that
longer on the skin.” There are
fragrance (hints of apricot,
won over Brazilian women was
florals such as Prada’s Infusion
lilies, roses, peach, amber,
white flowers such as gardenia,
d’Iris, which is very lightweight
and vanilla) and Brazilian Lily
tuberose and magnolia,” says
and features ingredients with
Essence, by O Boticário, with
Renata. “It’s a feminine scent,
low density, and Dior’s Poison,
white flowers. Help yourself!
Floral Aldehyde
06
One of the most important ones, which originated
Chanel No. 5. A flower bouquet reinforced by
satiny, slightly woody notes.
Floral Green
The floral bouquet receives fresh and green notes.
Some examples would be Chanel No. 19 and
Kenzo’s Parfum d’été.
Floral Woody
01. Burberry Body Eau de Toilette: Floral woody, with an eclectic
combination of refined ingredients.
02. Issey Miyake Pleats Please: Inspired by the stylist’s famous
The floral is dominant, but there are woody and
satiny notes and touches of vanilla, as in Hermès’
24 Faubourg.
pleats, it’s a fragrance with a floral, fruity, and woody structure.
Floral Aquatic
04. Natura Ekos Água de Banho Encantos de Capitiú: A fascinating
The floral bouquet receives touches of marine notes.
A famous example would be Armani’s Acqua di Gio.
Floral Fruity
The floral bouquet is very present, but there are
hints of fruit, such as apricot, raspberry, and pear.
E.g.: Oscar de la Renta’s So de La Renta.
03. Bulgari Omni Coral: A radiant floral/fruity fragrance that
evokes the essence of summer.
floral bouquet with hints of pink pepper.
05. Lolita Lempicka Eau de Minuit: A seductive essence of licorice
flower adorned with an extraordinary jewel.
06. Fan di Fendi Eau Fraîche: A Floral Aquatic, this is the line’s
lightweight and fresh version.
07. La Petite Robe Noire Guerlain: Extraordinary floral/fruity
fragrance for contemporary women.
08. Jour d’Hermès: Essence of femininity in a bottle; floral green
that stands out among others in the same family.
62
63
hanel loved them. Christian
Dior and Yves Saint Laurent
did as well. Domenico Dolce &
Stefano Gabbana are also fans,
as well as Alexander McQueen,
Lanvin’s Alber Elbaz and Vivienne
Westwood. There is no denying:
the fashion world LOVES floral
patterns. It is probably one of
the icons of this universe since
the Ancient Times – back when
fashion didn’t even have a name
yet (it was “only” clothing and
adornment for the Greek and the
Trojan). But aside from nature,
fashion allowed flowers to be
reproduced and reinvented to
exhaustion.
Having a flower of choice is
pretty much a ground rule and
a nice first step. Think of Chanel
and her camellias, for example,
one of the key elements of her
brand’s imagery (right beside
pearls, tweed, tailleurs, among
others). Legend has it that she
loved camellias for several
reasons: their simple, rounded
and androgynous shape, the
purity of their white petals, and
also because they rarely give
out scents – and Gabrielle “Coco”
Chanel indeed liked the No. 5.
Christian Dior, a fan of flowers
and gardening, even bought a
flower farm in Southern France,
near Provence. His fascination
was such that it eventually led to
the creation of his famous (and
super-duper-historic) New Look
in 1947, the one with the rounded
shoulders blazer, cinched waist
Text Sergio Amaral
Photos Marcio Madeira e Reproductions
and wide skirt, round at the bottom (named corolla). A fan of lilies of the valley (mayflowers), he
said at the time: “I design clothes
for flower-women.” His fashions
shows would traditionally feature
a look – or a “mannequin”, as one
would say by then – with mayflowers, whether embroidered or
printed. Their scent (which can
only be redeveloped, instead of
naturally extracted) is also an
important element in many of
Dior’s fragrances, specially the
iconic Diorissimo.
As you can see, the relationship between flowers and
fashion has bore plenty of fruit.
One of the latest – and perhaps
one of the most beautiful –
examples was part of Alexandre
Herchcovitch’s 2013 Winter show,
with flower-women on dresses
that seemed to depict petals
falling down, uncovering and
revealing the models’ bodies on
the catwalk – mesmerizing the
attending audience and those
who saw the pictures online only
moments later.
Italian Miuccia Prada, considered one of the most influential
contemporary designers, is
another rare finding in the realm
of flowered fashion. In her 2013
summer collection, she made an
unusual interpretation of floral
patterns with oriental references
and a rather unromantic – yet fetishized and eerie – view on them.
The biodiversity and evolution of species would make
chanel CAMelLIA brooch
alexandre herchcovitch aw 2013
PRADA ss 2013
THROUGHOUT
ALL SEASONS,
FLOWER PATTERNS
INVADE BOTH THE STREETS
AND THE CATWALKS. EXPLORE A
PART OF THIS GARDEN WHERE STYLISTS
GATHER THEIR REFERENCES.
alexander mcqueen ss 2007
C
SAINT LAURENT PARIS aw 2013
The
sweetest
fashion
lanvin aw 2013
NEW LOOK DIOR 1947
Plastic Dreams
even Darwin himself go mad!
There’s something for every
taste, type and preference, in
a profusion of prints, patterns,
proportions, shapes, materials
and applications.
That can be easily seen from
the sweetly romantic Dolce &
Gabbana dresses to the Lanvin’s
über-feminine elegance, through
Givenchy’s sexy-celibate interpretation, Alexander McQueen’s
conceptual versions and John
Galliano’s eccentric depictions,
during his time in Dior.
And what about Liberty – the
English brand (and Melissa’s
partner) that has made history
since 1875 with its floral patterned fabrics? There are so many
patterns that one of the most
classic ones (with small flowers)
was copied and recreated from
Bom Retiro to Harajuku, from
fast-fashion stores to the most
exclusive and luxurious global
brands. And recognition is also
universal, because this particular type of design has been
immortalized in fashion and even
received the brand’s own name:
it’s the Liberty floral (such as the
Chanel tailleur, Dior’s New Look
or Saint Laurent’s jackets).
In this sense, fashion overcomes nature: here flowers are
timeless, and still bear fruit that
you will not simply admire. You
may (and you probably will)
love dressing them.
64
Plastic Dreams
The
moving
petals
Text Suzy Capó
T
he “American Beauty”
rose is not only the
namesake of Sam Mendes’
1999 Academy Awardwinning film, which
inspired one of the fashion
editorials of this Summer
2014 issue of PLASTIC
DREAMS. Those gorgeous
red roses are one of
the film’s most defining
motifs, playing a key role
in Kevin Spacey character’s
fantasies and providing the
audiences with one of the
most mesmerizing flower
moments in cinema history.
There are plenty of
memorable flower film
scenes, of course. Think about
Tim Burton’s “Big Fish”, when
the hopelessly romantic
Edward Bloom (played
by Ewan McGregor) floats
with his sweetheart in an
endless sea of bright yellow
COURTESY OF EURO INTERNATIONAL FILMS, UNIVERSAL PICTURES, COLUMBIA PICTURES, FILMES DA MOSTRA AND WARNER BROS.
01
filmmakers love beauty and so do audiences.
hence flowers have been on the screen since the
beginning of the motion pictures, conveying a
multitude of emotions, suggesting the passage of
time or complementing the allure of movie stars.
65
daffodils. Or of Sophia Loren
surrounded by sunflowers in
a field in the Soviet Union
in the heartbreaking 1970
drama by Vittorio de Sica,
“Sunflowers.”
Other than being strikingly
beautiful and very photogenic,
flowers carry great cultural
significance and symbolism
in both Western and Eastern
cultures, providing additional
layers to narratives from all
over the world.
Japan’s most beloved
flowers, the cherry blossoms,
have been on the screen
ever since the early days of
the motion pictures in that
country, perhaps reaching
a visual peak in Kurosawa’s
arrestingly beautiful and
personal masterpiece
“Dreams”. But more than
once, they have crossed
continents and film
productions.
In Academy Award
Nominated filmmaker
Lucy Walker’s short
documentary “The
Tsunami and
the Cherry
Blossom”,
02
03
04
05
01. Sophia Loren in
a Soviet sunflower
field in Vittoria de Sica’s
cult movie. 02. The iconic
image from Sam Mendes’
Academy Award-winning
drama. 03. In “Big Fish”, Tim
Burton created one of the most
beautiful flower moments in cinema.
04. The cherry blossoms in Doris
Dörrie’s movie celebrate the ephemerality of life. 05. Pete Postlethwait plays a
mafioso who is also a florist, inspired in a
real-life character in “The Town”.
66
Plastic Dreams
06
the delicate pale pink flowers
remind viewers the way
“beauty and terror always
exist in nature.” Walking
a different path, German
director Doris Dörrie takes the
leading character of “Cherry
Blossoms”, Rudi Angermeier
(Elmar Wepper), to Japan in
a story that culminates in
a pilgrimage to Mount Fuji
in the midst of the cherry
blossom season, a celebration
of beauty, impermanence,
and new beginnings.
07
Sometimes, of course,
there’s no deeper significance
in cherry blossoms, except
for their beauty. Take for
instance, the scene from the
film adaptation of Arthur
Golden’s bestseller “Memoirs
of a Geihsa”, when Sayuri
goes for a walk with the
enigmatic Chairman standing
beneath a cherry blossom
tree. What other meaning
is there besides a purely
aesthetic one?
Flowers can also reveal
contrasting or transitioning
personality features in
film characters. In Ben
Affleck’s “The Town”, Pete
Postlethwait plays Boston
crime lord Fergie, who
upholds a legitimate front as
a florist, in great contrast to
his violent nature. In a whole
different way, a 22-year old
Brigitte Bardot wearing a
faux daisies bralette displays
innocence (or the loss of
it) in a striptease contest in
“Plucking the Daisy”.
Be they roses, carnations,
lilies, or orchids, used as
recurrent motifs or schemes,
flowers bring an array of
emotions, meanings, or just
plain joy and beauty into a
film scene. They remind us
that, hopefully, life can always
imitate art. And vice-versa.
COURTESY OF SONY PICTURES AND SUPPLY & DEMAND INTEGRATED.
06. Cherry blossoms enhance one of the
most beautiful scenes of “Memoirs of a
Geisha”, directed by Rob Marshall.
07. Lucy Walker’s “The Tsunami
and the Cherry Blossom” was
nominated for an Academy
Award in 2013.
Beauty Column
Lips, hair, eyes
and skin: now
is the time to
upgrade your
makeup case
(and leave
vamp lipsticks
and über-dark
eyes to rest)
with the best
choices from
the métier.
Roberto Cavalli aw 2013
M
A
K
E
U
P
67
freshness
more light
cat eyes
There’s nothing better
– and prettier – than
the combination of
lush skin with a colorful lipstick – light pink
is a top choice – or one
with a natural color,
with highlighted temples. You can match it
with a 60’s ponytail,
a turban with some
ends down or a fancy
side parted hairdo.
Skin is matte, but the
highlighter will be
your best pal. Apply
it to the key spots –
temples, inner corner
of the eyes and the
Cupid’s bow – to make
them stand out, and
avoid powder on the
whole face. Some
matte foundation and
powder on the T-zone
will do the trick.
If you’re still fearful of
colorful eyes, now is the
moment to flip that switch.
But take it easy, no vibrant
shadow over the whole
eyelid. Skip the eyeliner in
black or brown and go for a
lighter blue, faded pink or
maybe even lilac. Update
your look in a heartbeat!
outlining
Text Stephanie Noelle
Stella McCartney aw 2012
Plastic Dreams
The season’s rouges are the contour ones. The matte
brown or bronze shades help defining the facial
contours and provide a warmer expression. Watch for
the orangish tones: you definitely don’t want to look
like a brick!
rebellion
You know the post-party eye makeup you
pray that no one will notice? There’s no need
for that. Rebellious eyes are super trendy
in fashion, following the 90’s and grunge
references currently on the catwalks. You
can try it just by making a thicker eye line
or adding more shadow to the lower lashes.
Imperfection is welcome.
runway column
68
69
We Are Flowers Verão 2014
#NDA
#digitalprints
#digitalfashion
A
CORNELIA VAN RIJSWIJK
ALEXANDER MCQUEEN AW 2010
Text Camila Yahn
IRL LONDON SS 2014
GEORGIA KUHN
TECHNOLOGY INSPIRES
DESIGNERS AND
TRANSFORMS OUR VISION.
THIS SEED BECAME THE
“NEW DIGITAL AESTHETICS”,
WHICH IS NOW COMING
TO THE CATWALKS EAGER
TO BECOME A FASHION
PHENOMENON WITH NO
EXPIRATION DATE: AS
PERENNIAL AS PLASTIC
FLOWERS.
IRR LONDON SS 2013
it’s
digital
time!
PREEN SS 2012
Plastic Dreams
new phenomenon is coming
strong and settling down
on the promise of lasting longer
than a season. It’s NDA (New
Digital Aesthetics), showing the
distorted beauty just as we see it
through our digital eyes.
The way we see the world is
changing. We are increasingly
looking at it through the screens
of mobile phones, tablets, cameras
and computers. The encounter
between the human and the
digital gives room to several visual
possibilities. This new aesthetic,
which shortly won’t even be new
anymore, is primarily focused
on pixelated, low-resolution
computer-generated effects.
In fashion, NDA appears in
more and more extraordinary
digital prints. Many designers
are embracing the revolution of
computer-processed stamping
and creating images and visual
possibilities that were previously
deemed unthinkable for a piece
of clothing.
Technology inspires and
impacts the way designers
think and work. The results that
emerge through digital creation
are way beyond the preaching of
the homemade Instagram aesthetic. Instead, they are sophisticated, upscale and unique. Many
looks seen recently on catwalks
around the world mix universes,
tell stories and recite poems.
And despite being the bridge
to the future, NDA embraces
the retro style, especially the
geometric effects of the 80’s and
the gaming culture.
They are new ways of seeing
the world, in order to capture the
echoes of society and to question
what is beautiful, proposing a
kind of beauty that has not been
processed yet.
In the end, the creativity and
the ideas that pulsate within the
heart are the keys for these innovations to remain fresh and real.
Regardless of the innovation,
the human thought will deem it
relevant and useful.
For you, Miss Melissa, who
grew up only understanding the
complexity of a digital world,
this is not your future, but rather
your present.
Global
basket
it’s always a pleasure to
receive FROM and give flowers
TO your loved ones. make the
most of your flower shopping
experience by buying them in
one of these unique shops.
photo by Franz, art direction by Melody & Hosanna
70
Plastic Dreams
The Flower Truck
Los Angeles
In L.A., where people practically live inside their cars, Jenifer Kaplan made her dream of having her own business come true by opening a mobile flower shop. She rolls around town in a redone 1970s ice
cream truck dubbed “Lola,” selling flowers and “to go”
vases for an impromptu gift or just to light up your day.
only-roses.com
Text Suzy Capó
only roses
London and Dubai
Singapore
Lucy Siah and her sister-in-law Josephine
Lau took over a florist and have been
working at it for 13 years. Working in a light
and bright studio in a quiet neighborhood
in Singapore, the two women do event
styling, bridal flowers, wedding décor, apart
from everyday flower arrangements and
bouquets sold in their online store.
floralmagic.com.sg
Christian Aschman
As the name suggests, the store sells only roses, specializing in
Ecuadorian Roses, extra large flowers grown at high altitude farms up
in the mountains of Ecuador, the perfect climate for them. In addition
to two London shops, OnlyRoses has a branch in Dubai, located in the
exclusive Palm Strip Mall, opposite Jumeirah Mosque.
Floral Magic
theflowertruck.com
philanthia
Budapest
Bloemenmarkt
Amsterdam
Singel 610-616, Amsterdam
The Bloemenmarkt is the world’s
only floating flower market.
Founded in 1862, it is sited in
Amsterdam, in the city’s southern
canal belt. It includes 15 florists and
garden shops as well as a range of
souvenir gifts. The market is one
of the main suppliers of flowers to
central Amsterdam.
Located at Váci
Street, in downtown
Budapest, Philantia
has been functioning as a florist for
over a hundred
years. Designed by
Kőrössy Albert, a
pupil of Lechner
and Hauszmann, the
store whose name
means the love of
flowers in Hungarian
is a true vestige of
Art Nouveau.
thierryboutemy.com
Thierry Boutemy
Brussels
Váci utca 9., Budapest
Create some flower magic at Thierry Boutemy’s shop. The French
florist based in Brussels became known in the fashion, music, and art
world after creating magnificent arrangements for Sofia Coppola’s
“Marie Antoinette”. Since then, he’s been providing floral creations
for people like Grace Jones, Albert Elbaz, among others, for both
professional and private projects.
72
Plastic Dreams
Extraordinary
luxury
S
A LIVING LEGEND OF THE PUNK ERA AND OF
THE BLAZING LONDON NIGHT SCENE IN THE
80’S, AND THE CREATOR OF MYTHICAL
IMAGES CRYSTALLIZED IN THE
HISTORY OF FASHION AND MUSIC,
JUDY BLAME IS BACK TO
PLASTIC DREAMS.
WELCOME BACK,
DARLING!
His artistic name was coined after being
part of the effervescent Manchester scene
in the late 70’s, when he first moved to
London and was working at the Heaven
nightclub. Judy came first, the legend says,
when designer Antony Price made fun
of his hairstyle. A friend of his, Scarlett,
provided him the surname.
Judy and Scarlett would sweep the
sidewalks along the Thames while looking
for lost objects – bottle openers, plastic
toys, keys etc. – to turn them into trendy
ince he fled home at age 17, back in
accessories that would thrill the regulars of
Devonshire – a rural English village –
London clubs, right as the over the top New
image-maker Judy Blame has seen the
Romantic style emerged. “It was a time
world go round a few times. His name is
of new creativity and a brave stand for
associated with fashion and music scenes
originality” he says.
The coveted image-maker caught the
that have changed the way we think
about fashion and listen to music (and
world’s attention after designing Boy
also how we relate each other) and his
George’s outfit for the Emmy Awards
portfolio included jobs as a jeweler, art
ceremony, in 1984. He also helped
director, stylist, and accessories designer
define the visual identity of style bibles
for Louis Vuitton, Comme des Garçons,
“iD” and “The Face”, and made history
Paco Rabanne, Björk, Neneh Cherry, and
with his partnership with photographer
Gareth Pugh.
and stylist Ray Petri, from Buffalo. His
indelible influence on fashion, by melding
His work has reached new heights this
year, with exhibitions “Punk to Couture”,
haute couture and sportswear, was then
at the Metropolitan Museum of Art in New
absorbed by the system as a successful and
York, and “Club to Catwalk: London Fashion
unexpected transplant. Judy became a myth.
The artist told PLASTIC DREAMS his main
in the 1980s,” in an exclusive hall at the
inspiration is fun. “We photograph the
Victoria & Albert Museum in London.
shoes and various objects I like: flowers,
He is not impressed by the newly
acquired status. “I still live and work in the
teddy bears etc. I bought every sticker I
way [I used to back then]. That’s
could find. Then we started creating shapes
why I survive every season,” he told
and characters to suit the shoes. Once I
PLASTIC DREAMS.
was happy with each one, we scanned
the original and retouched the colours, if
His history is as legendary as the brico-
needed.” Creativity and pure craftsmanship.
lage in his unique style. First of all, Judy is
Judy is currently working on a book about
not his birth name, and Blame is not his
family name. And bricolage would be a
his career, “a mix of a colourful education in
proper term if he were not imbued with the
the Art of style and fashion. A life guide for
punk DIY spirit in his DNA.
the marverick genius”, he says.
“WE PHOTOGRAPHED the shoes AND OBJECTS
SUCH AS FLOWERS, TEDDY BEARS...
Eddie Monsoon
Text Suzy Capó
Illustrations Judy Blame
I BOUGHT STICKERS AND THEN WE CREATED
NEW SHAPES AND CHARACTERS.”
73
Plastic Dreams
74
75
MELISSA PLANEHITS
Mini melissa
Ultragirl Bow
melissa SPIKES (TOP)
melissa floret
Plastic Dreams
76
77
VIVIENNE WESTWOOD
ANGLOMANIA LADY
DRAGON (TOP)
MELISSA HEART + SALINAS
MELISSA MELISSIMA + KARL LAGERFELD
MINI MELISSA ARANHA
VIVIENNE WESTWOOD +
MELISSA ARANHA HITS
Plastic Dreams
MELISSA DORIS SPECIAL (TOP)
MELISSA PETAL (centER)
MELISSA ultragirl SPECIAL
78
79
MELISSA FRESH BLOOM
VIVIENNE WESTWOOD
ANGLOMANIA + MELISSA
ULTRAGIRL
Plastic Dreams
Some products
may undergo color
distortion or not
be made available
for purchase.
80
Vivienne Westwood Anglomania
+ Mini Melissa aranha (TOP)
VIVIENNE WESTWOOD ANGLOMANIA
+ MELISSA ULTRAGIRL
81
MELISSA ULTRAGIRL + MINNIE
MELISSA ESTRELICIA (TOP)
82
Plastic Dreams
DAILY
CHANGE
Text Elisa Stecca
Illustration Zé Otávio
We evolve by keeping a garden because it’s
just like taking care of ourselves. The result
is a different eye for things and several
surprises. Sometimes things only depend on
us, but sometimes we just have to let life go
on by itself.
I
t all started when my young-
fruit, which eventually be-
My fault! My fault! That was
have an orange tree, a guava
est daughter was born. At the
come deep green, then yellow,
until I heard from experts that
tree and, more recently, a
time, I decided to refurbish
and finally the color of... peach!
there is a natural selection that
lemon tree bought in February
eliminates some of the fruit.
that is supposed to bear fruit
I’m not totally to blame.
next year. But one day I woke
the house and I assembled
I obviously face several
an “urban orchard” on the
challenges from the moment in
porch. I placed three vases with
which the first flowers appear
vine and berries, and planted a
until the very last crop.
peach tree in a large pot.
Not quite knowing what to
Sometimes I’ll forget to
We also have to deal with
our own anxiety.
Out of the twelve months
up and bang: flowers, scented
and colored... pink! Wow, amazing! Each day there’s a small
water and the leaves will
we’ve got in a year, the peachy
expect, I was amazed when I
start withering, the fruit will
symphony lasts about five.
glanced at it one day and saw a
go wrinkled and decay, they
The rest of the year we’ve got
like a plant stalker, eager to
tree covered in pink. It was practi-
will push each other away,
a naked and charmless set of
take a peek every single day.
cally a postcard from Japan.
and a large one will drop to
branches. What can I do? I have
The thing is, they were born to
the floor to the birds’ delight.
to keep watering, tendering
make me learn. Every now and
kindled in me a different eye for
I’ll get mad and blame myself
and WAITING, something that is
then, in the dead of night, a
things, a sort of seasonal expecta-
for having done something or
not my forte. I’ve since got the
new bud shows up.
tion, a willingness to learn.
not having done something.
hang of it.
It was a remarkable day, which
Little by little, pink gives way
to the bright green of the small
Too much or too little water,
bad vibes, lack of fertilizers...
It didn’t take long for me to
fall in love with all that. Now I
change, but it takes time.
But now I’m always around
Guess what? Once again,
life is happening without my
interference!
83

We are Flowers

Transcription

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