SUMMARY OF CONTENTS - Brunei Consumer Fair

1
SUMMARY OF CONTENTS
Pages
PART 1 Acknowledgements
3-8
PART 2 Introduction
9 - 16
PART 3 Event Highlights
17 - 28
PART 4 Statistics
29 - 33
PART 5 Marketing and Promotions
34 - 38
PART 6 Documentation
39 - 48
2
PART 1 ~ ACKNOWLEDGEMENTS
1.1
Supporting Ministries
1.2
Event Partners
1.3
Activity Partners
3
1.1
Supporting Ministries
MINISTRY OF
HOME AFFAIRS,
BRUNEI DARUSSALAM
MINISTRY OF
INDUSTRY & PRIMARY
RESOURCES,
BRUNEI DARUSSALAM
The Ministry of Home Affairs was established on
01 January 1984, the date of Brunei Darussalam’s
independence. There are 11 departments under the
Ministry of Home Affairs: Brunei-Muara District
Department; Belait District Department; Tutong
District Department; Temburong District Department;
Immigration and National Registration Department;
Bandar Seri Begawan Municipal Department;
Department of Kuala Belait and Seria Municipal;
Tutong Municipal Department; Fire Rescue
Department; Labour Department; and Prison
Department.
At the helm of Brunei Darussalam’s economic
diversification drive is the Ministry of Industry and
Primary Resources (MIPR). Formed in 1989, MIPR took
on the responsibility of promoting and facilitating
industrial development in Brunei Darussalam by
offering investors an environment that is conducive
for investment in terms of security, stability,
continuity, confidence and competitiveness. MIPR has
achieved a considerable measure of success in
transforming
Brunei
Darussalam's
economic
landscape. A commendable development in the main
areas of growth namely manufacturing, tourism,
agriculture, fisheries and forestry has been achieved
with a steady flow of investments from within Brunei
Darussalam, ASEAN and other countries.
4
1.2
Event Partners
EXCLUSIVE PRINT
MEDIA SUPPORTER
(ENGLISH)
EXCLUSIVE PRINT
MEDIA SUPPORTER
(MALAY)
OFFICIAL TELCO
OFFICIAL ONLINE
MEDIA PARTNER
The Borneo Bulletin is a daily English-language
newspaper in Brunei Darussalam. The paper was
first published in 1953 as a weekly community
newspaper for expatriates in Brunei Darussalam.
Started on 13 January 1995, the Media Permata is
the only weekly newspaper of Brunei Darussalam
published in the Malay language. It is owned by
the Brunei Royal Family.
Telekom Brunei Berhad (TelBru) is a
telecommunication
company
in
Brunei
Darussalam. Apart from basic telephone services,
TelBru also provides its customers with the use of
different value-added services, such as Electronic
Lock, Caller Identification, Call Forwarding and
3-party conferencing. TelBru aims to maintain its
position as the leading provider of basic fixed
network services for business and residential
customers in Brunei Darussalam.
With more than 20 years of experience since its
establishment in 1985, Adison Marketing is a fullservice advertising agency, marketing and
graphic design firm from online to offline media,
using web, print, video, broadcasting multimedia
and marketing research, that will find the unique
marketing mix that helps businesses grow.
5
1.2
Event Partners
OFFICIAL FORWARDER
Aircat Forwarding was established in 1989 in
Brunei Darussalam. Beginning as a small regional
firm, it is now a progressive international air and
sea freight forwarder. Its core services are
involved in the import and export of trade
services.
OFFICIAL CCTV
SERVICES PROVIDER
Oregon Systems has IP networking solutions. It
has extensive expertise in deploying and
supporting IP Communications and security
solutions. Its focus is predominantly on deploying
and supporting Cisco Advanced Technologies to
improve productivity and reduce support costs.
OFFICIAL HOTEL
APPRAREL SPONSOR
The Orchid Garden Hotel provides you with a
range of rooms and services that takes away the
pressures of business and travel. The hotel
provides meeting rooms and executive offices
specifically catered for all your business needs
and requirements. It is located at Lot 31954, Spg
9. Kg Anggerek Desa, Jalan Berakas, Brunei
Darussalam.
Aewon Garment and Embroidery Brunei was
established in 2002 as a humble T-shirt and
uniform producer in Jerudong. It has now grown
into one of the largest apparel manufacturers in
Brunei Darussalam. Besides providing custommade apparel, it also supplies ready-made shirts,
bags and premiums namely trophies, medals,
souvenirs and stationery.
6
1.3
Activity Partners
Spades Trading Sdn Bhd, owned by a group of
magic enthusiasts, which not only sells magic
products, but also provides shows and magic
consultations for annual dinners, weddings and
charity events.
UNI Arcade Funland has its outlets at The Mall at
Gadong, Yayasan, Bunut and Seria. The company
has forum and does organise video game
tournaments in their respective outlets.
Co-leta Trading Company is a renowned
wholesaler of complete ranges of school and
office supplies in Brunei Darussalam. It also
specialises in offset printing of different
advertising and promotional materials.
7
1.3
Activity Partners
First founded in April 2005, BlueWaters
Advertising Sdn Bhd is a leading advertising and
marketing
consultancy
firm
in
Brunei
Darussalam. Standing proudly while engineering
in product, sales and financial excellence;
BlueWaters is the publisher of the number one
free “family magazine” in Brunei Darussalam.
Being established in 1999, GreenCity Concept has
its presence in Brunei Darussalam, Malaysia and
Thailand. The company provide varieties of
services including mobile services, digital
marketing, event marketing and management.
Also, the company has became the official
marketing agent for Red Bull in Brunei
Darussalam since 2002.
Ed Pet Shop owns by a group of reptiles lovers
who are keen to showcase and expose their
presence in order to educate public on the
perception of reptiles. They own a variety of
exotic animals including snakes, pythons and
lizards. The crews also provide shows for events,
including charity events.
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PART 2 ~ INTRODUCTION
2.1
About the Organiser
2.2
About Consumer Fair
2.3
Product Categories
2.4
General Information of Consumer Fair 9
2.5
Executive Summary of Consumer Fair 9
9
2.1
About the Organiser
Sunlit Advertising, established in 1983, is one of the market leaders in
marketing and advertising support services and products, not only in Brunei
Darussalam, but in Borneo as well. Sunlit Advertising Sdn Bhd is now a trusted
name that inspires confidence in its clients and customers.
In the beginning, Sunlit Advertising was mainly involved in producing
advertising signage. Today, its core business is mainly in providing
comprehensive, all-inclusive marketing and advertising solutions and in event
management. Its market leading position today is the result of many years of
very careful planning, organization and relentless dedication to deliver top
quality products, services and solutions
Sunlit Advertising is behind big expositions held in Brunei Darussalam,
including the Consumer Fair, International Halal Products Expo, Home and
Lifestyle Expo, Technology Expo, Sukan Ria Antara Syarikat, Brunei
v
Edutainment Wonderland and many more. In 2010, Sunlit Advertising started
to organise events outside Brunei Darussalam. Sunlit successfully held the
BIMP-EAGA Consumer and Trade Expo in Kota Kinabalu in August 2010 and
Celcom Christmas Carnivals in Kota Kinabalu and Kuching in December
2010.
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2.2
About the Consumer Fair
Primarily aimed at creating a platform for both local and international products
and services to be introduced and showcased to the Brunei Darussalam’s
market, Consumer Fair was incepted in January 2008.
Due to overwhelming demand from both the exhibitors and visitors, it was then
decided to organise the fair bi-annually since the first one. The Consumer Fair
has then became an instant hit and being developed as the most popular and
biggest fair in Brunei Darussalam.
As the fair welcomes all varieties of products and services to be showcased with
no limitations, it attracts quality exhibitors from locals and overseas including
exhibitors from Malaysia, Singapore, Thailand, Syria, Chinese-Taipei, Iran,
Indonesia, India, Yemen as well as Pakistan.
Consumer Fair not only attracts numerous
v quality exhibitors, but also draws in
large crowds who came to the fair for great bargains and interesting activities.
The first fair had attracted 43,326 visitors and this figure shoots up to over
100,000 visitors in the last Consumer Fair (Consumer Fair Part 8).
For each Consumer Fair, the Organiser comes up with different theme park for
the public which includes “Around the World in 60 minutes,” “Ocean World,”
and “Night Safari – Sculpted Theme Park”. Other attractive side activities which
were conducted previously for the kids and adults were coloring contest, “Find
It Fast” competition, Yo-Yo competiton, Brunei Cyber Game and not forgetting
the most popular lucky draw activity.
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2.3
Product Categories
Food Products & Catering
• Canned Foods
• Agricultural Products
• Confectionery
• Meat Products
• Herbs & Spices
• Frozen & Dry Products
• Organic & Health Food Products
• Beverages
• Bakery
• Dairy Products
• Grocery Products
Fashion and Beauty
v
• Skin Care & Cosmetics
• Perfume & Toiletries
• Clothes, Textiles & Batik
• Jewellery & Accessories
• Shoes & Apparels
• Beauty & Lifestyle Products
• Healthcare Products
• Wedding Services
Home & Electrical Products
• Interior Decoration
• Flooring Materials
• Furniture & Handicrafts
• Home Furnishing
• Wrought Iron & Roofing
• Electrical & Household Supplies
• Paint Products
• Car Polishing Equipment
• Kitchen Equipment
• Kitchenware
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2.3
Product Categories
Technology
• Information
Technology
• Calligraphy Items
• Computer Products
• Education Materials
• Software
• Accounting Systems
• Toners
• Security Services
• Water Filtration
Systems
.
Banking & Financial Services
v
• Banking & Insurance
• Savings
• Financial Services
• Investment Products
• Credit and Debit Cards
Other Products & Services
• Government Agencies
• Airlines & Tourism
• Oil Products
• Arts / Crafts / Gift Items
• Baby Products
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2.4
General Information
Exhibition Title
:
Consumer Fair Part 9
Date
:
04 - 08 January 2012
Time
:
10:00am – 10:00pm
Venue
:
International Convention Centre
Theme
:
Kids World
Organiser
:
Sunlit Advertising Sdn Bhd
Supporters
:
Telephone
:
+673 245 3666
Fax
:
+673 245 3777 / 245 2595
Official Email
:
Official Website
:
vMinistry of Home Affairs
Ministry of Industry & Primary
Resources
[email protected]
www.bruneiconsumerfair.com
14
2.4
General Information
Frequency
:
Twice a year (Bi-annual)
Product Category
:
Food Products & Catering
Fashion & Beauty
Home & Electrical Products
Technology
Banking & Financial Services
Other Products & Services
Exhibiting Countries
:
10 countries
Total Booths
:
Total Visitors
:
Around 120,000 visitors
Activities
:
* Kids World Theme Park
* Spades Balloon World
* Uni Arcade Funland Basketball
Shooting Competition
* Air Dry Beady Dough Contest
* Double A Colouring Contest
* Red Bull Monkey Run
* EdPet Shop’s House of Snakes
Future Date & Venue
:
27 June - 01 July 2012
Consumer Fair Part 10
BRIDEX Halls, Jerudong
v
Over 330 booths
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2.5
Executive Summary of CF 9
Consumer Fair Part 9 (CF 9), being held for five days for the second time, pulled
in large crowds with the new and existing products and services being
showcased in the fair, as well as with the innovative and exclusive activities
that were being organised during the fair.
CF 9 was organised on 04 – 08 January 2012 at one of the most popular
venues, International Convention Centre (ICC), with daily operating hours from
10.00am to 10.00pm.
Exhibitors from various countries including Syria, Yemen, Pakistan, Malaysia,
China, Indonesia and India were proudly presenting and exhibiting their
products and services to the Brunei community. Over 330 booths were featured
comprising of the local and foreign exhibitors.
Continuously breaking the record of the
v number of visitors to the fair, CF 9
attracted around 120,000 people coming from different working group
ranging from government sectors to family. Aside from the availability of wide
range of products and services being showcased, various interesting activities
which include lucky draws, caught the attention of the public to travel all the
way down to the biggest fair in town.
16
PART 3 ~ EVENT HIGHLIGHTS
3.1
Official Opening Ceremony
3.2
The Guest of Honour’s Exhibition Tour
3.3
Activities and Attractions
3.4
General Schedule of Activities
17
3.1
Official Opening Ceremony
The Consumer Fair Part 9 was officiated by Yang Berhormat Pehin Orang Kaya
Pekerma Laila Diraja Dato Paduka Awang Haji Hazair bin Haji
Abdullah , Minister of Culture, Youth and Sports, Ministry of Culture, Youth
and Sports of Brunei Darussalam on 04 January 2012 morning at 09 00 on the
Plenary Hall stage.
Aside from the various government officials from various ministries, invited
guests included directors from the corporate companies as well as the
supporters and sponsors for the event.
Dato Paduka Haji Danial bin Haji Hanafiah, the Executive Director of Sunlit
Advertising Sdn Bhd as well as being the event’s Organising Chairman, gave a
speech during the opening ceremony. “At this point, I would like to inform that
CF8 in May 2011 attracted over 100,000 visitors. We hope that CF9 will draw
in even more people, and continue the trend of breaking the record number of
visitors seen at the most recent Consumer Fair.” Aside from introducing the new
and interactive activities for Consumer Fair 9, Dato Haji Danial also expressed
his appreciation to the supporting partners as well as the exhibitors to make
this event a success.
During the opening ceremony, on behalf of Sunlit Advertising Sdn Bhd,
Mr. Jackson Ting, Managing Director presented a cheque donation to the Guest
of Honour whom received on behalf of Tabung Badan Kebajikan Kebangsaan.
After the ceremony, the Guest of Honour went on an exhibition tour, together
with Dato Haji Danial, the Executive Director of Sunlit Advertising Sdn Bhd,
and Mr. Jackson Ting, the Managing Director of Sunlit Advertising Sdn Bhd, to
learn the different products and services that were showcased during the fivedays fair.
18
3.2
The Guest of Honour’s Exhibition Tour
Baiduri Bank officer introducing its
services.
Guest of Honour being introduced on IT
gadgets at Netcom booth.
A token presented to the guest of honour
by Biojenama Sdn Bhd.
Guest of honour’s hands-on experience
on a health-related product from BR
Oscar Group.
Guest of honour experiencing the 3D
effect projected on the television at AIFA’s
booth.
Brunei Shell Marketing introducing its
transparent engine to the Guest of
honour.
19
3.2
The Guest of Honour’s Exhibition Tour
Group photo with the Brunei Shell
Marketing members.
Guest of honour being greeted by
Chinese-Taipei’s exhibitor.
Gleneagles
JPMC’s
representative
showing Guest of honour his staff
entertaining visitors’ enquiries.
Kingston
Beverage
&
Creamery’s
representative introducing its products.
Guest of honour being greeted by
representative from Federal Agricultural
Marketing Authority from Malaysia.
Malaysia’s exhibitor offering a drinking
product to the Guest of honour.
20
3.2
The Guest of Honour’s Exhibition Tour
Guest of honour touring at activity area Balloon World.
Guest of honour touring inside Kids
World.
Red Bull Monkey Run – one of the
interactive activities of Consumer Fair 9.
Guest of honour’s group photo with Red
Bull’s staffs.
Guest of honour posing photo with a
snake in Snakes World.
Group photo between Guest of honour
and the Event Organiser.
21
3.3
Activities and Attractions
Located in Banquet Hall, Balloon World was brought in by a local company
namely Spades Trading Sdn Bhd (SPADES). Inside the Balloon World, several
interesting sculpture which were being displayed including mosque, motorbike,
Transformer, Angry Birds, and even picture of Michael Jackson – all made of
balloons!
In the other side of Banquet Hall, Kids World offered interesting activities
specially for the kids. Organised by BlueWaters Advertising Sdn Bhd, Kids
World offered different show schedules of live performances of Pirates of the
Carribbean, Spongebob Squarepants as well as Toy Story.
22
3.3
Activities and Attractions
During the five days fair, UNI Arcade Funland organised a UNI Arcade
Basketball Shooting Competition which the top 10 scorers will go to the final
round on the last day and compete their shooting skills. Only the top 3 scorers
can walk away with cash prizes sponsored from UNI Arcade Funland.
Co-leta Trading Company, one of the activity partners of CF 9, organised two
interesting activities eligible for children – Air Dry Beady Dough Contest and
Double A Colouring Contest. The contests are divided into 3 categories where
Category A is for 5 – 7 years old, Category B for 8 – 10 years old and
Category C for 11 – 13 years old. Winners are presented with trophy,
certificates as well as attractive hampers.
23
3.3
Activities and Attractions
Organised by Greencity Concept, Red Bull Monkey Run was one of the most
attractive activities among visitors. Simply purchase a Red Bull drink to
participate and visitors will stand a chance to win Red Bull Monkey Run t-shirt
or a 4R photo frame after completion of the course within the given time frame.
House of Snakes which was located in Press Conference Hall, offered visitors a
chance to view and in physical contact with live reptiles. Organised by reptile
lovers, Ed Pet Shop brought in different types reptiles which include snakes,
pythons and iguana.
24
3.4
General Schedule of Activities
25
3.4
General Schedule of Activities
26
3.4
General Schedule of Activities
27
3.4
General Schedule of Activities
28
PART 4 ~ STATISTICS
4.1
Exhibitors’ Statistics According to Types of
Products
4.2
Exhibitors’ Statistics According to
Countries Involved
4.3
Exhibitors’ Statistics According to Survey
Results
29
4.1
Exhibitors’ Statistics According to
Types of Products
Food & Beverage
27%
16%
7%
4%
25%
21%
Fashion & Beauty
Household & Construction
Banking
Electronics & Communications
Others
Types of products and services being showcased in descending order:
a)
b)
c)
d)
e)
f)
Others – 27% (includes health products, educational, trading, art,
entertainment and security)
Food & Beverage – 25%
Fashion & Beauty – 21%
Household & Construction – 16%
Electronics & Communications – 7%
Banking – 4%
30
4.2
Exhibitors’ Statistics According to
Countries Involved
1% 1% 6%
2%
14%
1% 1%
1%
1%
Brunei Darussalam
China
Chinese-Taipei
Malaysia
India
72%
Indonesia
Korea
Pakistan
Syria
Yemen
Statistics according to countries involved in descending order:
a)
b)
c)
d)
e)
f)
g)
h)
i)
j)
Brunei Darussalam – 72%
Malaysia – 14%
Indonesia – 6%
China – 2%
Chinese-Taipei – 1%
India – 1%
Korea – 1%
Pakistan – 1%
Syria – 1%
Yemen – 1%
31
4.3
Exhibitors’ Statistics According to
Survey Results
1. Is this your first time joining the Consumer Fair?
17%
83%
YES
NO
YES
NO
2. Did the expo fulfill your expectations?
25%
75%
3. Was the expo effective in introducing your products or
services to the public?
100%
YES
NO
4. Were the services or facilities provided by the Organiser
satisfactory?
8%
92%
YES
NO
YES
NO
5. Were you able to meet potential partners, dealers or
distributors?
42%
58%
32
4.3
Exhibitors’ Statistics According to
Survey Results
6. Were you able to hit your desired sales target?
50% 50%
YES
NO
7. Were the activities helpful to draw crowd to the expo?
25%
75%
YES
NO
YES
NO
8. Were the promotions & publicities initiated by the
Organiser satisfactory?
25%
75%
9. Were your booth inclusive items and additional orders
provided on time?
100%
YES
NO
YES
NO
10. Are you joining the next Consumer Fair?
17%
83%
33
PART 5 ~ MARKETING & PROMOTIONS
5.1
Outdoor Advertisements
5.2
Media Advertisements
5.3
Pre-Event Activities
34
5.1
Outdoor Advertisements
PRISMA BILLBOARD
Installed at Gadong Wet Market area, Pusar Ulak and Kiulap traffic junction.
AIRPORT BILLBOARD
Installed inside Brunei International Airport’s arrival hall and departure hall
areas.
35
5.1
Outdoor Advertisements
TEMPORARY BILLBOARD
Installed at the areas and entrance going into the event’s venue.
LAMPPOST BANNER
Located at visible areas going into the International Convention Centre.
36
5.2
Media Advertisements
NEWSPAPER ADVERTISEMENTS
Publications such as newspaper advertisements and press releases were done in
the Brunei Press newspaper as well as other media publications.
EVENT WEBSITE
The Consumer Fair official website consisted updates of pre, during and afteractivities of the event. Information such as organiser details, activities
information, exhibitors’ profiles, press releases, photo gallery and other useful
information are available for visitors and exhibitors.
37
5.3
Pre-Event Activities
A Partners’ Signing of Agreement Ceremony between Organiser and Event and
Activity partners took place on 19 December 2011 in Sunlit Advertising’s
Multipurpose Hall. Signing on behalf of Sunlit Advertising Sdn Bhd is its
Executive Director, Dato Haji Danial bin Haji Hanafiah, and witnessed by
Ms. Sherly Tan, Assistant Marketing Manager.
An Exhibitors’ Briefing was conducted on 27 December 2011 in Sunlit
Advertising’s Multipurpose Hall. The briefing was conducted by Ms. Sherly Tan,
Assistant Marketing Manager. Exhibitors were briefed on information such as
events’ rules and regulations as well as activities and logistical matters for
exhibitors’ preparation for the event.
38
PART 6 ~ DOCUMENTATION
6.1
Press Release Clippings (Internet)
6.2
Gallery
39
6.1
Press Release Clippings
http://www.bt.com.bn/businessnational/2011/12/20/sunlit-looking-breakrecords-next-fair
http://www.bt.com.bn/newsnational/2011/12/20/sunlit-9th-consumer-fairhave-something-different
http://www.brudirect.com/index.php/LocalNews/consumer-fair-9-to-draw-more-than100000-visitors.html
http://www.brudirect.com/index.php/LocalNews/cf9-promises-a-fun-and-interactivelearning-experience.html
http://www.bt.com.bn/newsnational/2011/12/28/130-participate-cf-9
http://www.bt.com.bn/happenings/2012/01/01/co
nsumer-fair-9-feature-kids-world
http://www.bt.com.bn/happenings/2012/01/03/ka
pal-api-betul-betul-kaw-quot-competitionupcoming-consumer-fair
http://www.bt.com.bn/happenings/2012/01/04/cf9
-booth-preparations-full-swing
40
6.1
Press Release Clippings
http://www.brusearch.com/news/103415
http://www.bt.com.bn/happenings/2012/01/05/cf9
-icc-opens-330-booths
http://www.bt.com.bn/newsnational/2012/01/07/fair-great-building-brandimage-networking
http://www.bt.com.bn/happenings/2012/01/08/cf9
-hit-vendors
http://www.bt.com.bn/happenings/2012/01/08/big
-deals-concepts-final-cf9-day
http://www.bt.com.bn/happenings/2012/01/08/cf9
-financial-healthcheck
http://www.bt.com.bn/newsnational/2012/01/07/cf9-attracts-over-50-000visitors
http://www.bt.com.bn/happenings/2012/01/08/ed
ucating-exotic-animals
41
6.2
Gallery : Opening
42
6.2
Gallery : Exhibition
43
6.2
Gallery : Exhibition
44
6.2
Gallery : Activities
45
6.2
Gallery : Activities
46
6.2
Gallery : Prize Presentation
47
6.2
Gallery : Prize Presentation
POST – SHOW REPORT
Prepared by:
Irene Cheong
Marketing Executive
48