One name. One standard. - Mercedes-Benz

Transcription

www.mercedes-benz.com | July 2011
OBM_0211_01_EN_01_01 08.07.11 12:08 Seite 1
Mercedes-Benz
Omnibus
The magazine for people on the move.
2 l 2011
One name. One standard.
The future of the city bus is here –
in the new Mercedes-Benz Citaro.
Chromed beauties: Historic bus rally | New OMNIplus ServiceCards | Omnibus meets Morocco
OBM_0211_02-03_EN_02-03 18.07.11 09:51 Seite 2
© Michael Bäter
2 Editorial Omnibus 2·2011
Dear Reader,
We have done it again. We have re-invented the most successful city bus
of all time. And we did it for you – our customers.
More than 100 experts spent three years working on the new
generation of the “Bus of the Decade”. The goal they kept constantly in
view was a challenging one – the over 30,000 unit sales of the
predecessor model. A challenge of that kind can be a burden, but for us
it provided both an incentive and a firm foundation. The many strengths
and benefits of the existing model have been incorporated into the
development of the new Mercedes-Benz Citaro. The genetic heritage of
the new Citaro is unmistakeable at the very first glance. It is very much
part of the Mercedes-Benz family.
We have succeeded in improving what was already a highly advanced
product. The new features will be of benefit to everyone – operators,
passengers and drivers alike. They include more space, an even more
ergonomically styled driver’s cockpit, larger windows and doors, new
holding rail systems, optional LED lights, and a modified interior lighting
system. From the front bumper to the rear lights – the new Citaro is
uncompromisingly economical, safe and comfortable. It represents a
new milestone in bus development.
Trusting in a new product is important …, but checking it out for yourself
is often better. So this issue of your Mercedes-Benz “Omnibus” magazine
presents a comprehensive profile of the new Citaro. I am quite sure we
will convince you of its outstanding qualities!
Best regards,
Cover Story
06 The new Mercedes-Benz Citaro.
Michael Göpfarth
Executive Managing Director Mercedes-Benz Buses,
EvoBus GmbH
Updated technology for clear-view headlights. The 20-page special,
“The New Citaro”, offers a compact yet comprehensive profile.
Photo: Daimler AG
OBM_0211_02-03_EN_02-03 18.07.11 09:51 Seite 3
Omnibus 2·2011 Contents 3
News
04
05
Live on the Net. Virtual redesign: Two new websites
“Best Bus”. Mercedes-Benz wins reader poll for fourth time
Summer, sun, automobiles. Mercedes-Benz is marking the “Automobile Summer”
with a 125-day celebration
With God’s blessing. New tour bus for the Regensburger Domspatzen
Time travelling in Stuttgart. The Mercedes-Benz Museum documents
automotive history
Cover Story: The New Citaro
06
08
10
12
13
14
16
18
20
22
Interview. Like no other.
Richard Averbeck, Head of Product Engineering Daimler Buses, about the
new Mercedes-Benz Citaro
At a glance. The new Citaro.
Compact: The new city bus
Design. On the road to the future.
Harmonious, dynamic, innovative – the look of the new Citaro
Interview. Sense and sensibility.
Design chief Mathias Lenz looks back at three years’ development work
Cockpit. Pure driving pleasure.
Ergonomically optimised and safe: The new cockpit
Engineering. Technical expertise.
Engineering that sets new standards
Safety. After all, safety comes first.
Mercedes-Benz is a pioneer
Quality assurance. Right to the limit.
Tough tests for the people and the product
Ideas management. Achieving great things together.
Start of production is a time for creative minds to make their mark
Launch. The curtain has fallen.
World premiere and a lightning storm of camera flashes in Mannheim
10
16
The Company and its People
26
28
An international character. Konstantinos Tsiknas is the new Head of Domestic
Sales & Marketing Mercedes-Benz Buses.
Oldies but Goldies. On the road to the third European historic bus rally
28
Service
32
Service backup on the road. The new OMNIplus ServiceCards
Destination
34
Among kaftans and ringtones. A de luxe tour of Morocco
Travel tip
38
Mannheim squared. The birthplace of the automobile
34
Drive In
39
Specially for drivers. New website of the Mercedes-Benz Buses and
Coaches Drivers’ Club
Editorial Details.
Photos (from top): © Daimler AG (2x);
© Michael Bäter; © Martin Heying
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4 News Omnibus 2·2011
Live on the Net
Well laid-out and user-friendly:
the new BRT and OMNIplus
website.
Live now: OMNIplus, the service
brand for Mercedes-Benz Buses and
Coaches, and the main Internet
presence for Bus Rapid Transit (BRT)
have been provided with a new look.
Text_Saskia Meier | Photos: © Daimler AG
Mercedes-Benz is not only a strong presence on
the road, but in the virtual world too. That fact is
amply demonstrated by the redesigned website
of the Mercedes-Benz service brand and the
centralized online focus for all BRT-related
matters. “When we undertake a relaunch, it is of
course always our primary goal to present the
content in an even more user-friendly way than
before,” explains Martin Friedrich Haubner from
EvoBus GmbH Corporate Marketing. “We have
done that on the new OMNIplus website in
particular by introducing national subsites,
providing visitors with country-specific
information.” From the www.omniplus.com
home page, our customers can simply select their
specific country in order to access all the content
of local relevance to them.
Ease of navigation and detailed information are
also key aspects when it comes to presenting the
highly topical and wide-ranging subject of BRT,
embodying the user-friendliness and advanced
technical expertise which underlies the system
itself. The website sets out a long list of advantages which BRT offers over other local public
transport systems. It also details the assistance
and support which Mercedes-Benz offers in the
“Best Bus”
The Mercedes-Benz Citaro EEV is the best city bus around.
master-planning and implementation of a BRT
system. See for yourself, by visiting:
www.mercedes-benz.com/brt
t
That was the clear verdict revealed yet again – for the fourth time in a row
in fact – by the readers of “BUSFahrer” magazine in their latest poll.
Text_Saskia Meier | Photo: © Daimler AG
Editor of “BUSFahrer” magazine Anne Katrin Wieser
presents the award to Michael Göpfarth,
Executive Managing Director Mercedes-Benz Buses,
EvoBus GmbH.
For the fourth time in succession, the Daimler Buses Mercedes-Benz brand has come out on top in
the “Best Bus” reader poll run by German bus drivers’ magazine “BUSFahrer”. As Michael Göpfarth,
Executive Managing Director Mercedes-Benz Buses, EvoBus GmbH, knows all too well, sustained
achievement of this kind is not down to chance. Receiving the award in front of the winning vehicle,
the Mercedes-Benz Citaro EEV, from “BUSFahrer” editor Anne Katrin Wieser at the UITP Congress,
he stressed that the accolade was founded on the company’s hard work and commitment. “In view of
our long-standing history especially, it is both an affirmation of our daily work and at the same time an
incentive to maintain our standards in future. After all, our customers are accustomed to receiving –
and rightly expect to find – the very highest quality in our products”.
Some 1,000 readers voted in the poll, covering categories including visual appeal, safety, cockpit
ergonomics, handling, all-round visibility and innovation. Buses and coaches from 21 European manufacturers competed for the award – among them nine scheduled service buses. The Mercedes-Benz
Citaro EEV scored particularly highly in terms of visual appeal, innovation, cockpit ergonomics,
handling and safety. Third place in the vote was taken by the the Mercedes-Benz CapaCity bus.
t
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Omnibus 2·2011 News 5
Summer, sun, automobiles
Time travelling in Stuttgart
Mercedes-Benz is marking the 125th anniversary of the automobile
with a 125-day celebration.
Text_Saskia Meier | Photo: © m:con GmbH
Making cars sing:
The musician
rehearses with
his “instrument”.
The state of Baden-Württemberg is marking the “Automobile Summer 2011”. It is
a celebration which is set to last 125 days,
and one which the region richly merits. For
it was here that Carl Benz invented the first
motor car; here that its maiden voyage was
undertaken; and here that the largest number of manufacturing plants is still to be
found to this day. Events marking the 125th
anniversary of the automobile are scheduled
all through the Summer, having begun on
May 7th and extending until September.
The cultural highlight and grand finale of
the “Automobile Summer 2011” will be the
“autosymphonic” event in Mannheim. At the
world premiere on September 10th, 2011 on
the city’s Friedrichsplatz – one of the most
beautiful Jugendstil squares in Europe – an
interactive blend of music, images, video and
laser show will be created. The multimedia
symphony for 80 automobiles has been
composed specially to mark the anniversary.
The star of the show – and of the world’s first
auto-orchestra – will doubtless be the very
first of its kind: the Benz Motorwagen
Number One. Moreover, the historic vehicles
will also have the opportunity during the
day to demonstrate that they can still
perform, in the Bertha Benz Challenge. t
www.automobilsommer.de
It was on January 29th, 1886 that Carl Benz registered his
“Motorwagen” (motor car) under patent number 37435,
marking the birth date of the very first automobile. The
Mercedes-Benz Museum in Stuttgart presents a comprehensive history of the intervening 125 years. Covering an
area of 16,500 square metres and extending over nine
levels, it documents every step in the automobile’s
spectacular advance. Located at Mercedesstrasse 100, the
Museum is marking this year’s anniversary by an exhibition, running through to September 5th, which enables
visitors to undertake a personal journey through time. From
a bulky old wooden horseless carriage through to the Silver
Arrow racing car and the hydrogen-powered vehicle of
tomorrow, the exhibits on show bring together the past,
present and future. In fact, the Mercedes-Benz Museum is
not only a place where history is put on show, it is already
a piece of history itself, being located right at the gates of
the Untertürkheim plant – the very site where the
automobile was invented. For that reason among many
others, the Museum’s proud claim, as asserted by head of
Mercedes-Benz Classic Michael Bock, is “to provide
visitors with a unique journey through time as they
experience the history of the automobile”.
Text_Saskia Meier | Photo: © Daimler AG
With God’s blessing
Official handover of the new tour bus for the Regensburg Cathedral Choir.
Text_Saskia Meier | Photo: © Michael Bäter
ON APRIL 20th the Bishop of Regensburg Dr.
Gerhard Ludwig Müller pronounced his blessing
over a new coach, a Mercedes-Benz Travego M – in
three-star configuration, featuring princely blue
metallic paintwork. The new vehicle is now in
operation carrying the world-famous Regensburg
Cathedral boys’ and men’s choir, known as the
“Regensburger Domspatzen”, to all their concert
engagements.The idea stemmed from Fritz Dechant,
proprietor of the Dechant-Reisen bus company and
a passionate fan of the choir. It is down to his efforts
that the choir now has its very own bus. He ordered
the luxuriously outfitted Travego M to mark the
60th anniversary of his company.
t
Konstantinos Tsiknas (l.), Head of Domestic Sales &
Marketing Mercedes-Benz Buses, hands over
the symbolic key to Fritz Dechant, proprietor
of Dechant-Reisen – with God’s blessing pronounced
by Bishop Dr. Gerhard Ludwig Müller (centre).
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6 The New Citaro Omnibus 2·2011
Like no other
The best-selling Citaro is entering its second generation.
Why the newcomer will continue to keep customers well
ahead of the competition is explained by Richard Averbeck,
Head of Product Engineering Daimler Buses.
Text_Tanja Strauß | Photo: © Daimler AG
More than 30,000 Mercedes-Benz Citaro
buses are currently operating in local public
transport systems throughout Europe and
in major cities across the world. It is an
incredible success story. Were you
expecting it?
Richard Averbeck: We knew at a very early
stage that the Citaro had “good genes” – like a
modular kit system that we could adapt
to meet different customer wishes.
It also features state-of-the-art design and
advanced engineering. Nevertheless, we
could never have dreamt that it would sell
so phenomenally well. Everyone in the
company is terrifically proud of that
achievement.
What exactly was it that made the Citaro a
bestseller?
Averbeck: The main reason why the Citaro
became the bestseller in its sector is because,
alongside its “good genes”, it also offers
outstanding reliability. In developing the new
Citaro, we therefore had to repeatedly ask
ourselves: How can we ensure right from the
start that the newcomer offers the same level
of reliability so that our customers recognise it as a true successor to the existing
model in that respect too?
So there was enormous pressure
on you to succeed …
Averbeck: The demands placed on
the team as a whole were of course
very high. After all, we were
conscious that we were building not
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Omnibus 2·2011 The New Citaro 7
“It is our aim to offer customers
the most economical city bus of all time.”
Richard Averbeck, Head of Product Engineering Daimler Buses
just a new city bus, but a city bus designed to
operate for the next 10 to 15 years, and so
meet all the rising demands in terms of
sustainability, comfort and safety – and all
at an economical cost. Such ideas have to be
incorporated into the design concept, even
if not everything is built into the vehicle
straight away.
So will the new Citaro match the success of
its predecessor?
Averbeck: Yes, certainly! The vehicle sets the
benchmark on the market in terms of economy
and attractiveness. There are few ways in
which a city bus could be bettered on current
standards.
Why is a new generation of the Citaro being
launched in fact?
Averbeck: Let me give you two examples: the
Citaro was launched back in 1998, conforming
to the Euro II emissions class. We will soon
have Euro VI established as the latest
emissions standard to meet. We would have
had to make some significant compromises to
meet the latest requirements with regard to
outfitting, weight balancing, service and
maintenance based on the existing design
concept.
Another example: the VDV standardized
driver’s cockpit – an enormous advance at the
time. After some 13 years on the market,
however, it is now no longer state-of-the-art.
Modern-day display and control concepts,
oriented closely to the driver’s needs, are
simply different.
What makes the new Citaro so special?
Averbeck: The most immediately striking
aspect is of course its fresh new exterior
design. But our designers have also incorporated some impressive new features into the
interior, including a surprising holding rail
design. The new, raised driver’s cockpit
provides more room, more adjustment options
and more comprehensive information
displays. By contrast, in terms of weight
and required maintenance our goal was
definitely “less”.
So the new Citaro is pulling ahead of the
competition …
Averbeck: The new Citaro is most certainly
keeping well ahead. After all, our claim is that
we offer our fleet customers the most economical, and our drivers and passengers
the most comfortable and attractive, city bus
available. And in terms of safety too – a core
Mercedes-Benz brand value – we are
extending our lead over our competitors.
That is reflected, among other features,
by the electronic stability programme
ESP®, on offer for the first time in a low-floor
vehicle.
What can customers look forward to?
Averbeck: They can look forward to enjoying
a highly advanced, sophisticated vehicle; a city
bus built for the future. The new Citaro
features impressive visual design, comfort and
safety features – and its tried and proven
Euro V standard engines and EEV drive trains
also help it score highly in terms of economy.
We will of course be following up with still
more state-of-the-art features and advanced
engineering over the coming years – because
we intend the new Citaro to be still dominating
the bus market like no other in 10 years’ time.
Thank you for talking to us.
t
¢ BUS OF THE DECADE
The recipe underlying the success of the Mercedes-Benz Citaro is simple and effective: it meets
the needs of its customers. And it is not only the bus companies who are happy with the vehicle.
Trade journalists, independent experts and – most especially – drivers admire its outstanding attributes.
No other city bus has been awarded as many prizes as the Citaro: It has won the ETM Verlag readers’ award
as “Commercial Vehicle of the Year” 10 times; the readers of German bus drivers’ magazine “BUSFahrer”
voted it “Best Bus” for the fourth year in succession; the DEKRA technical inspectorate awarded it the
organisation’s Environmental Prize; the Baden-Württemberg Environmental Agency presented it with the
“F-Cell Award”; and an international jury elected it “Bus of the Year 2007”. The Citaro has been dominating
the bus market for over 13 years – and as such it is without doubt “the Bus of the Decade”.
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designed
The New Citaro
Enjoy the seductive look of the completely
redesigned new Mercedes-Benz Citaro.
Text_Tanja Strauß, Saskia Meier | Photos: © Daimler AG
Thermostatically controlled
side panel heaters and
a high-performance
air-conditioning system
ensure just the
right temperatures
all year round
THE NEW MERCEDES-BENZ CITARO is here. Clean lines.
Striking forms. An entirely new look. A complete redesign,
from the headlights to the bumpers – that is what the new
Citaro delivers.
Its front face, with large, long-life LED headlights and a
curved windscreen, exudes character. Enlarged, lower-reaching windows enhance visibility for passengers and drivers.
The redesigned driver’s cockpit also provides improved
comfort and user-friendliness: with plenty of knee-room,
steering wheel-mounted controls and a raised cockpit
position.
Not just appealing to look at, but practical too: Longer
service intervals, the electronic stability programme ESP®
and lots of other features make this new generation of the
popular city bus an undisputed winner in terms of both
economy and safety. The new Citaro is founded firmly on the
long and successful tradition of its predecessor. It will
doubtless match that success, and is ideally equipped even to
surpass it. Its targeted sales: 30,000 plus.
t
The improved frame adds
even more strength and
stability
Easy maintenance:
Key components are accessible
quickly, without using tools
Long-life LEDs provide
brighter, clearer exterior
and interior lighting
A new engine
compartment and
widened rear axle
prepare the way
for Euro VI
The side panels are additionally reinforced
according to the ECE R 29 regulation with
longitudinal strapping, providing highly
effective side impact protection
Low steps and low-floor design
throughout ensure comfortable
entry and exit, including for people
with restricted mobility
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New-style headlight technology and ergonomic cockpit design with multi-function steering wheel:
The new Mercedes-Benz Citaro sets new standards.
The new holding
rail design provides
more space
The joy of driving: A new driver’s
cockpit delivers enhanced safety
and comfort
Green, blue or red – the
new destination indicator
varies the colour style
The curved windscreen
creates more volume
A futuristic eye-catcher:
The driver’s window looks
like an insect’s eye
The ESP® system
sets new standards
in terms of safety
The independent front
suspension guarantees
a smooth, comfortable ride
OBM_0211_10-11_EN_10-11 08.07.11 13:06 Seite 10
On the road
to the future
The new Citaro makes a modern, dynamic,
elegant impression. It’s a real eye-catcher.
But its look is also fully in keeping with
functional needs.
Sometimes it takes a lot of sketches before something really begins to take shape.
Text_Tanja Strauß | Photos: © Daimler AG
Because the demands are high: timeless, harmonious, dynamic – in the style of Mercedes-Benz.
OBM_0211_10-11_EN_10-11 08.07.11 13:06 Seite 11
“Evolution, not revolution – that was our guiding principle.”
Mathias Lenz, Head of Design Daimler Buses, EvoBus GmbH
THE PEN GLIDES SMOOTHLY over the paper.
The designer allows his creativity to flow freely
as he intuitively sketches out some initial ideas.
Gradually, a series of drafts are produced which
take on ever more complex forms. A year later,
the design for the new Citaro is complete.
But let’s take a look back: The EvoBus GmbH
design team worked up every tiniest detail,
leaving nothing to chance. EvoBus GmbH design
chief Mathias Lenz explains: “We start with the
big picture, and work through to the details
which embody the key quality of the product.
Everything, however small a detail, has to be
100 % right”.
Harmonious, friendly, dynamic
The design expert goes on: “The eye has to feel
at ease. The visual look must not be disturbed by
anything at all”. And indeed, there are no
disturbances – quite the contrary: The look of
the new Citaro is modern, friendly and
dynamic. A distinct visual language combines
with unbroken harmony to create a design
which exudes true zeitgeist. “It is important
that the technical innovation should be
reflected in the look.” Despite the completely
revised look, one thing is immediately clear: the
newcomer is obviously a Citaro. “Evolution, not
revolution – that was our guiding principle. Our
task was to optimise a product which was
already mature and advanced,” Lenz continues.
Characteristic features of the predecessor
model, such as the A-zero-pillar and the
integrated signage unit, are also incorporated
into the new Citaro. “These are unique styling
elements which distinguish us from the
competition; they are essential to what we do,”
the design chief adds.
A particularly striking feature is the new
front face. The large lenticular headlights and
the radiator grille appear clearly separate, in
the Mercedes-Benz style. Pieter Ketele, EvoBus
GmbH deputy head of design, explains the
concept: “The upsweeping lines imbue the
Citaro with a friendly look. That is important for
a city bus especially”. The curved windscreen
underlines the impression, and also enlarges
the volume. The front-end design flows
harmoniously into the sides. “The side window
of the driver’s cockpit seems almost like an
insect’s eye, which gives the bus a highly
futuristic look,” Ketele adds. The other window
frontages are also larger, improving visibility
for the passengers as well as enhancing the
visual appeal of the vehicle.
Curved holding rails provide more room
The interior is likewise ground-breaking in its
design. The new holding rail system is curved,
to provide more interior space. At the same
time, the new uniform layout of the rails along
just two runs gives the interior a less cluttered
feel. And passengers are able to grasp the
oval-shaped rails more comfortably too.
Whatever the details of the design, the experts
never lost sight of the fact that it also has to be
practical. That is illustrated by the new lighting
concept. LEDs provide clear, bright lighting both
inside the vehicle and for its exterior lights. The
LEDs are also economical for operators, being
longer-lived, virtually maintenance-free, and so
lower in cost. Lenz sums up: “The design of the
new Citaro is of course intended to arouse
emotion, but it also enhances comfort and
safety and helps minimise cost.”
t
Left: The designers employed a distinctive visual language in the vehicle’s interior too. Unbroken harmony – the new driver’s cockpit.
Right: The new front face, with its large, lenticular headlights, a curved windscreen and low-slung side windows, was a key design feature right from the drawing board stage.
OBM_0211_12-13_EN_12-13 08.07.11 13:06 Seite 14
Sense and sensibility
City buses embody an image. Their look is key in determining whether passengers and drivers feel at ease when on-board.
Mathias Lenz, Head of Design Daimler Buses, EvoBus GmbH, talks about the work on the new Citaro.
“We wanted to create a city bus
which had a modern, friendly, dynamic appeal.”
Mathias Lenz, Head of Design Daimler Buses, EvoBus GmbH
What are the best moments when designing
a bus like the new Citaro?
Mathias Lenz: Definitely when you eventually
see it running on the road. That is a great feeling. You always feel a great affinity with “your”
bus. The design process took about 12 months,
and during that time you are thinking about the
vehicle pretty much round the clock.
And when you are actually at work?
Lenz: The exciting thing about designing a bus
is finding gaps that you can fill with creative
ideas. Although we get fairly tight constraints
from the developers in terms of the vehicle’s
length, height, wheelbase and the like, we still
manage to find those gaps. They allow us to put
our distinctive visual mark on the design,
making it unmistakeable and unique.
What goals had you set yourselves for the
new Citaro?
Lenz: We wanted to create a city bus which had
a modern, friendly, dynamic appeal; a bus
which at the same time fits perfectly in the
Mercedes-Benz family, with an instantly recognisable genetic make-up, yet also with cues linking it to its coach and overland bus stablemates.
And you did that by …
Lenz: … creating a design that is functional
while at the same time appealing to the senses.
We want passengers to feel at ease in the new
Citaro, and we want it to be a pleasure for the
driver to drive. Such a feel is precisely evoked by
recurring design elements, dynamic, sweeping
lines, harmonious proportions and friendly
colours. And of course we incorporated visual
styling characteristics of the Mercedes-Benz
brand into our work too.
Just how important is the design of a city bus?
Lenz: Very important. Ultimately, we sell our
city buses on the basis of their looks and based
on the values embodied by the Mercedes-Benz
brand. A stylish looking, modern vehicle says a
lot about the company operating it. A company’s
fleet is key in determining whether the business
is regarded as innovative or not.
t
OBM_0211_12-13_EN_12-13 08.07.11 13:06 Seite 15
Pure driving pleasure
The cockpit in the new Citaro promises enhanced driving pleasure, improved safety and optimum visibility.
THE DRIVER ENJOYS a particularly prominent position in the new
Citaro. The cockpit has been completely restyled. One of the most
striking changes is the raised driving position, which provides better
all-round vision and a greater sense of safety. The driver is seated on
the same level as the passengers.
“The design of the cockpit was focused clearly on the needs of the
driver. All changes and innovations are aimed at ensuring drivers can
operate their vehicles in as stress-free and comfortable a way as possible,”
explains Mathias Lenz, Head of Design Daimler Buses, EvoBus GmbH.
That is why all the cockpit controls are aligned towards the driver.
New driver’s door concept
A real innovation in the new model is the driver’s cab door. It is hinged
at the rear and opens at the front. This enables drivers to access their
workplace in comfort, and also of course in particular provides a rapid
exit route. The door design is rounded off by a larger bag shelf and a
new bottle-holder.
The instrument panel, conforming to the standards of the Association of German Transport Companies (VDV), is designed to maximise
the available cockpit space. As a result, bus drivers have more
freedom of movement and enjoy an even more ergonomically styled
workplace. The integrated air vents provide cool air even on hot days,
and further potential refreshment is offered by beverages stored in the
small fridge at the side of the cockpit. A visor moulding around the
instrument panel minimises reflections, so improving the driver’s view
of the road.
The bug-eye
The cockpit has also been enhanced visually. Bright colours and fluid
transitions create a friendly, indeed relaxed, ambience. Voluminous
components additionally provide the driver with a greater sense of
protection. “Safety and design work together in an ideal way. The
styling we chose enabled us to greatly enhance the sense of
well-being inside the cockpit,” Lenz adds. All these measures are
targeted at one goal: that the driver should feel safe. And it’s not just a
feeling. The driver is in fact kept very safe. And as an optional extra,
the new Citaro can also for the first time be fitted with a driver’s
safety door.
t
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Technical
expertise
Mostly unseen, but highly advanced: Inside the body
of the new Mercedes-Benz Citaro the engineering is
truly impressive.
IT WAS 125 YEARS AGO that Carl Benz first invented the
automobile, so also laying the foundation for the bus. He was
awarded his first patent, for a three-wheeled motor vehicle, in 1886.
The world’s first omnibus appeared in 1895. The so-called Landauer
was hand-built by Carl Benz’s family business – a miracle of
engineering for the time. It had eight seats, and developed five
horsepower. Over recent decades the bus has gradually developed
from a simple passenger-carrier into a highly advanced vehicle.
People with inventive spirit, organisational talent and the will to
continually advance technological know-how have made the bus
what it is today: a safe, comfortable and technically sophisticated
means of transport. There was no question of the EvoBus team ever
resting on its laurels, however, when it began work on the new
Mercedes-Benz Citaro.
OBM_0211_14-15_EN_14-15 08.07.11 13:07 Seite 15
Three years, 100 experts: the new Citaro
Seven teams, comprising more than 100 experts in total, worked on
the new generation of the popular city bus over a period of three years.
Key factors were the technical advances brought about by the
developers, beginning with the body shell. Like its predecessor, it is
based on the tried and proven space-frame technique, though it has
now been made even more rigid. As EvoBus project manager Melanie
Armbruster explains: “It has also enabled us to conform even at this
early stage to the new EU regulation ECE R66/01, which does not in
fact become law until 2017. The frame creates a survival space in the
event of a roll-over. The strength level, allied to the weight saving on
the body shell, is a benchmark standard on the market. It means we
are ideally placed in preparation for the introduction of Euro VI
conforming engines.”
Compensating for the weight added in conforming to Euro VI posed
particular challenges to the project team. “Euro VI will be available in
the new Citaro from the end of 2012. As a preparatory measure, the
battery on the solo models has been relocated beneath the driver’s
cockpit,” explains the project manager. That delivers two advantages:
The load on the rear axle is lightened and weight reserves are created
for the exhaust systems and radiator units.
LEDs for perfect (night) vision
The new Citaro also sets new standards in terms of its electronic
equipment. It is the first model to employ LED technology in its
headlights. As an option, customers can also fit out their buses with
bi-xenon headlights and fog lights with integrated turning lights.
Project Melanie Armbruster continues: “In developing the new Citaro,
we focused on cutting life-cycle costs for the operators.” As a result, the
new generation comes with a wide range of reliable solutions including
long-life LEDs through to the new circuit board style electrics. “The
circuit board layout makes the electrics very easy to manage and
means they are easy to access for maintenance. It also means ancillary
equipment can be easily retrofitted,” Melanie Armbruster asserts.
Always in focus: economy
The routing of the wiring from the underbody into the inner ceiling
improves reliability and durability, with most connectors and cables
located in the weather-proofed area. This, too, makes carrying out
maintenance work easier.
The new features are also of great benefit to the passengers of course.
The modified doors enable them to enter and exit the bus even more
rapidly than before. The doors represent the latest generation of
inward-swinging and swivel/slide doors. “An entirely new feature is
the two-leaf swivel/slide door at the front. It greatly improves
passenger flows, is of a more robust design, and is ideally suited to the
higher speeds of overland traffic,” the project manager goes on.
To ensure that the technical systems remain in perfect working order
over a number of years, their quality and reliability were improved by
diligent detailing and innumerable endurance tests. The expert team
also conducted extensive trials and calculations on various prototypes.
“Only when we are 100 % happy does a vehicle go out to the customer,”
Melanie Armbruster asserts. And she is happy. Her eyes positively
light up when she talks about “her” project: the new Citaro.
t
Every detail of the new Citaro is
designed to technical perfection –
like the driver’s cockpit with
its monitor covering the
passenger compartment.
The future is Euro VI:
All preparations for the
new generation of engines
have already been made
in the new Citaro.
OBM_0211_16-17_EN_16-17 08.07.11 13:07 Seite 16
Safety first
Mercedes-Benz is pursuing the vision of accident-free driving. With the new Citaro the developers of EvoBus GmbH have
moved a step closer to realising that vision.
STATISTICS STRONGLY BACK THE CLAIM: The bus is one of the safest
ways to travel. No other means of transport can match the bus in safety
terms. That claim is also backed by the accident figures released by
Germany’s Statistical Office. Such an impressive safety record is in part
down to the experts at Mercedes-Benz, who have been doing pioneering
work in advancing bus safety for decades. Their findings have of course
also been incorporated into the new Mercedes-Benz Citaro.
And so the demands placed on the developer team are correspondingly high: “Even high-tech systems can be bettered,” declares Richard
Averbeck, Head of Product Engineering Daimler Buses. Every single
member of staff gives 100 % to help the team deliver high-end solutions
for the business segment. “We have also expanded our development
efforts to cover more hazardous situations, aimed at moving ever closer
to realising the vision of accident-free driving.”
The work of the experts is certainly not carried out in isolated test
laboratories, far away from reality. Quite the contrary: their focus is on
day-to-day practical operations and real accident scenarios. The team
analyses such scenarios in order to find solutions which, ideally, will
prevent accidents altogether, or at least minimise the consequences of
them for the vehicle’s occupants. They are constantly seeking new
ways to protect the lives of drivers and passengers. In doing so, the
developers adopt an all-embracing approach. “We consider safety not in
terms of individual technical features, but as a comprehensive package
of measures: ensuring a relaxed, ergonomically optimised workplace
for the driver, with adequate warnings and assistance in case of danger
and protection in the event of accident,” Averbeck goes on.
ESP® in the new Citaro
What has emerged from all these efforts is a city bus which is even
more safer than its predecessor – and one which marks a historic
breakthrough: the first ever implementation of the electronic stability
programme ESP® in a low-floor city bus. Richard Averbeck elaborates:
OBM_0211_16-17_EN_16-17 08.07.11 13:07 Seite 17
All aimed at keeping safe: Raised cockpit position (top left), additional
front-end crash element (left) and reinforced A-zero pillar (top).
“It was clear to us from the very beginning: ESP® is an essential feature
for low-floor buses, just as it is in other design variants, because
nowadays operators are increasingly deploying low-floor buses on
overland bus routes where they are travelling at higher speeds.”
What might at first seem an easy step in technical terms – after all,
EvoBus has been installing ESP® in its coaches since 2002 – posed a real
challenge to the developers. The reason: city buses simply do not offer
the same fitting space. “That boosted the incentive for our engineers to
come up with something special. Overcoming tricky challenges is what
they like doing best,” Averbeck continues. The essential factors in such
situations are the ability to come up with new ideas and find new
methods, but above all teamwork. Staff from a wide variety of different
functions, as well as engineers and drivers, contributed their know-how
and experience in order to produce the optimum solution.
Crash element as additional protection
Future drivers of the new Citaro will also benefit from that spirit of
invention: The extended front-end of the city bus features a new-style
crash element, providing added protection for the driver in the event of
a collision. “Compared to a truck, one of the difficulties with regard to
a bus – especially a low-floor vehicle – is that the driver sits quite low
down,” Richard Averbeck explains. It is a challenge to which the
developer team rose enthusiastically. As a result, the position of the
driver’s seat has been raised 60 mm. Averbeck goes on: “Together with
the reinforced A-zero pillar and a space-frame construction which
routes impact forces into the substructure in the event of a crash, the
new Citaro even passes the pendulum impact test for coaches which
will be mandatory in future under the terms of regulation ECE R 29.
This means we are for the first time offering drivers of low-floor buses
an objectively higher level of safety”. Bus operators will doubtless also
benefit from the new front impact protection and the raised cockpit
position: “Customers regularly tell us that safe cockpits, offering
an attractive workplace, make it easier for them to recruit and keep
good drivers.”
t
¢ SAFEGUARDING THE ENVIRONMENT TOO
The new Mercedes-Benz Citaro, like its predecessor, is highly eco-friendly
by design. It is powered by economical and environmentally friendly engines
featuring BlueTec® diesel technology. All engines conform to the Euro V
emissions standard. As an option, engines can also be configured to meet
the most stringent current voluntary emissions standard, EEV (Enhanced
Environmentally Friendly Vehicle). The new Citaro conforms to EEV purely
based on engine design, without need of particulate filters. Attaining EEV
without filters cuts acquisition and maintenance costs for operators.
Other benefits include lighter kerb weight and less space take-up.
OBM_0211_18-19_EN_18-19 14.07.11 09:16 Seite 18
“Our work is now done: The Citaro has been honed to perfection,
and is more than ready to be put into operation.”
Richard Averbeck, Head of Product Engineering Daimler Buses
Right to the limit
Disguised to hide its new look, the new Mercedes-Benz Citaro
underwent extensive tests designed to challenge its capabilities
under extreme conditions: in the icy cold and the burning heat,
and on unsurfaced tracks. It was a chance to show what it can do.
OBM_0211_18-19_EN_18-19 14.07.11 09:16 Seite 19
Extreme temperatures and long working days: The tests posed a tough challenge not only to the new Citaro, but to the staff and their equipment too.
JUST A FEW KILOMETRES to the south is the Arctic Circle. Winter has
the town of Rovaniemi in the extreme north of Finland firmly in its grip.
Unsullied nature reigns supreme in such an environment. The
thermometer shows temperatures down to minus 37 degrees Celsius.
It is a challenge to the people and their equipment. The Mercedes-Benz
Citaro, disguising its new technical advances in the clothing of the old
model, makes its way unerringly, mile after mile, across the ice mass.
The scene changes: the same bus, a different location. The wind from
the West is so weak that it barely cools at all. Hot, humid air shimmers
above the red earth. We are in the stifling Summer heat of Eastern
Anatolia, in Turkey. The new Citaro waits patiently at the roadside. It has
been standing for hours in the mid-day sun, with its doors and windows
closed. Its outer skin has reached a temperature of 80 degrees Celsius.
The EvoBus GmbH team all agree: now is exactly the right time to test out
the air-conditioning system.
Scandinavian cold, Turkish heat
The new Citaro is familiar with even the most extreme conditions.
Richard Averbeck, Head of Product Engineering Daimler Buses,
comments: “Only by passing the toughest of tests under extreme conditions is a bus truly considered ready to be delivered to our customers.”
For months now, the new Citaro has been proving that it can deliver optimum performance even under extreme conditions. As Michael Reis from
the EvoBus test team says: “We expect that the new Citaro will be
operated in locations as diverse as Dubai and Finland – and that is what
we are preparing it for. The bus will have to keep running whatever the
tough environment it faces, including in the desert, with sand getting
into every nook and cranny.” In addition to the vehicle trials, components
and systems are also put through their paces on the test rig. “of course,
not everything goes exactly to plan right from the beginning. That is why
we expose the vehicles to such extremes,” Averbeck explains. It is
another reason why a city bus like the new Citaro cannot be developed in
just 12 months. Summer and Winter trials, corrosion and fire
proofing, test rig testing of the doors and hatches and lots of other
test procedures indicate where the engineers need to make
modifications. This detailed testing enables even the most
minor of weakspots to be eliminated. There are good reasons
why the new Citaro needs to be tested against the most stringent criteria. One is that its predecessor set the benchmark
which the new model is seeking to top. Sales of over
30,000 units in Europe, Japan, Mexico and the Middle East are
evidence that it will be no easy task. “The new Citaro can achieve that, and
it can do a lot even better,” Averbeck asserts. A total of 27 prototypes and
pre-production vehicles, as well as 10 customer trial vehicles, have been
subjected to the testers’ critical appraisal. The test procedures also
incorporated 10 full-size body shells and innumerable test rig sequences.
Further prototypes and test vehicles are planned as part of testing
with a view to Euro VI conformity. All in all, more than 100 test
vehicles will be run.
It fits, it doesn’t wobble, and it has enough room
The Citaro also had to pass some completely new procedures. As
Averbeck reports: “We focused particularly on achieving a low-noise
interior for example.” This involved subjecting fully fitted-out frontend assemblies, including the cockpit and interior ceilings, to tough
shake tests on hydro-pulse test rigs. “We want the Citaro to keep
running quietly for years and years,” Reis comments. To ensure that is
possible, the new doors also had to undergo endurance testing on the
rig, withstanding a million load cycles to represent the entire life of a
bus. After subjecting the bus to corrosion tests, snow-covered roads,
burning midday heat and potholes the size of manhole covers,
Richard Averbeck is in no doubt: “Our work is now done: The
Citaro has been honed to perfection, and is more than ready to be
put into operation.”
t
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“It would be a waste not to utilise the inventiveness
of so many creative minds.”
Michael Regelein from the Ideas Management department
OBM_0211_20-21_EN_20_21 08.07.11 13:08 Seite 21
Achieving great things together
Start of production is a time for creative minds to make their mark: Staff from different departments
of EvoBus GmbH all contribute their skills and know-how to vehicles such as the new Mercedes-Benz Citaro.
They optimise production flows and minimise cost.
Text_Tanja Strauß | Photos: © [M]rubysoho | fotolia.com; © Daimler AG (Bus)
AN IDEA is an entirely new thought. It is creative, often innovative,
interesting and exciting. But when is an idea really a good idea? That is
a question regularly considered at EvoBus by the Ideas Management
team, including Michael Regelein. Around 3,000 ideas a year land on his
desk – mainly submitted by staff from the various company
departments.
The new Mercedes-Benz Citaro is also profiting from the creativity of
the company’s employees. Whereas in the early stages it is primarily the
developers and designers who make their mark on the new city bus,
when it goes into production it benefits from the commitment and
creativity of thousands of staff. “Suggestions for improvements will
come in mostly as the Citaro is passing along the production lines,”
Regelein explains. That is when large numbers of staff begin having
everyday close-up contact with the new bus.
It certainly does not mean, however, that they are all finding fault with
the Citaro. Rather, they are making suggestions as to how processes can
be optimised, workplace ergonomics enhanced, components improved or
production costs minimised. Regelein cites an example: “Back in 2002,
an employee suggested issuing on-board service booklets in CD form.
After all, every Mercedes-Benz bus is fitted with a CD player. Ideas like
that save the company a lot of money.” And that in turn helps the
customers, who benefit from the cost savings.
An impressive record: 3,000 ideas a year
Numerous ideas from the workforce were also incorporated into the
predecessor model of the new Citaro, and some of them are to be found
in the new bus too. “It would be a waste not to utilise the inventiveness
of so many creative minds,” says Regelein. It was for that reason, many
years ago in fact, that EvoBus instigated its Ideas Management function.
It has proved a great success in driving improvement and innovation.
“There are some employees who submit suggestions almost every day.
Many work on ideas together with colleagues during breaks,” Regelein
recounts. Quite often, ideas born purely by chance result in innovations
which are useful to the company and are incorporated into products like
the new Citaro – and so deliver lasting benefit to bus operators, drivers
and passengers. There are no limits to the creativity brought to bear:
from highly complex potential solutions, often of a technical nature, to
simple ideas which have a major impact. Every day Michael Regelein
encounters colleagues seeking to change, influence or improve things.
“Mostly they are not even concerned primarily about the reward. They
just want to contribute. Our employees are highly motivated.”
Master of ideas
Ideas manager Michael Regelein has in the past discovered for himself
the benefits highly motivated colleagues can bring. About six years ago
he was blinded in a motorcycle accident, and had to give up his job in the
logistics function. Staff from the Human Resources department set about
finding a “paperless” job for him to do. Today Michael Regelein carries out
all his ideas management work on the computer, using a special program
which reads out the content of documents and e-mails. It is, however, also
thanks to his own powerful motivation that he is the only blind employee
of EvoBus GmbH. “I have more than 500 key combinations for
controlling the PC in my head. I have to, seen as I am unable to use a
mouse”. He adds: “But it’s certainly worth it. I am doing my dream job.t
¢ MANAGING IDEAS
The EvoBus Ideas Management function is quick, easy and unbureaucratic.
Since early 2003 staff have been able to submit their suggestions on the
Intranet. Before then suggestions could only be submitted on paper.
Managers check and assess the ideas in terms of quality and feasibility.
Rewards are linked to the commercial benefit delivered. Staff submitting
ideas are paid 30 % of the annual saving, up to an amount of 125,000 Euro,
according to the savings potential of the specific measure. If a suggestion
is rewarded with 5,000 Euro or more, the employee concerned also receives
a certificate from the plant management.
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OBM_0211_22-25_EN_22-25 08.07.11 13:09 Seite 23
The curtain
has fallen
The star of the show is waiting on stage,
hidden behind a curtain. Bus company executives
and representatives of the trade press are agog.
In the next few moments, high expectations will be
confronted by reality. It is the world premiere
of the new Citaro in Mannheim.
Text_Rüdiger Schreiber | Photos: © Michael Bäter (l.),
Rüdiger Schreiber
THERE IS A STIR AMONG THE CROWD in the Mannheim
collection centre. Bus company executives from Germany and all
across Europe jostle with journalists to get to the front by the
stage. There they stand, packed tightly together. Everyone wants
a front-row view of this historic event. But no one ventures up the
stairs of the white painted stage. Even when the lights go out,
nobody moves a step. Respect where respect is due: After
13 years in production, the Citaro has lost none of its appeal. The
tension in the hall mounts further. Everyone is well aware of the
long-standing success story that was the predecessor model, with
over 30,000 units sold. So what will the new one be like?
A lightning storm of camera flashes in Mannheim
The show begins. Facts, figures and film clips from the history
of the bus are projected onto the white curtain draped over the
next-generation city bus. The black-and-white recordings show
historic, ground-breaking moments. Everyone present is aware
that history is about to be written once again today. The jostling
in front of the stage intensifies; a buzz of expectation surges
around the crowd. The faces behind the camera lenses are
burning with curiosity. The countdown is on, accompanied by
music and light effects. 3-2-1 … The curtain falls. The lights go
on. There it is – the new Citaro! And how it shines!
OBM_0211_22-25_EN_22-25 08.07.11 13:09 Seite 24
“The Citaro has been adapted in line
with customers’ wishes. Drivers, especially,
will be delighted with their new workplace.
Passenger comfort has also been further
enhanced. All of those attributes make the
Citaro a real benchmark on the market.”
Christophe Babé, Chief Executive of Sibra, France
A lightning storm of camera flashes has long since replaced the
orchestrated light effects. The crowd presses around the new bus on the
stage. Everyone wants the best vantage point, and the best pictures.
Even after the curtain has been swept aside and the new Citaro is
standing proudly in the spotlight, the applause does not stop. The thrill
clearly felt among the industry specialists in the hall might well be
because they recognise something of the passion which has been
invested in developing the new Citaro. It has taken lots of hard work,
over many years. The project team headed by Melanie Armbruster, the
“mother” of the new Citaro, has planned, designed and implemented
every detail. Chief Executive of Daimler Buses Hartmut Schick
expresses what many are feeling on this day: “The new Citaro
incorporates not only state-of-the-art technology, but also a great deal of
heart-felt passion and commitment. I am convinced that the new Citaro
will surpass the achievements of its predecessor, and will again
set new standards.” After the unveiling, the bus company
executives from all the various countries are most keen to find out
about all the innovative solutions featured in the new bus, including
the body panel design aimed at minimising the damage caused by
minor impacts. “The new Citaro represents a major advance into the
future of public transport,” asserts Michael Göpfarth, Executive
Managing Director Mercedes-Benz Buses, EvoBus GmbH. “But that
advance would not have been possible without our customers, who are
such fans of the Citaro.”
“For me the Citaro has always been like
a mirror into which the rest of the industry
peers in order to identify the market trends
of the coming years. When Mercedes-Benz
launches something new, it is as if all the other
manufacturers are following the leader.”
Miguel Sáez, editor-in-chief of “autobuses & autocares”, Spain
OBM_0211_22-25_EN_22-25 08.07.11 13:09 Seite 25
“Mercedes-Benz already
builds the most successful
city bus of all time. When it
comes to new technologies,
Mercedes-Benz sets the
standard worldwide.
The new Citaro raises
the bar for the competition
even higher.”
M. Sevket Erturan, editor-in-chief
of “Kentici Toplutasima”, Turkey
Premiere: Live on the road
As the initial euphoria dissipates, the industry experts begin moving
around the exhibition hall, checking out the object of their desire
up-close and discovering all its technical refinements in one of the four
specially built pods. Engineers are on hand to answer questions and
explain all the details on the four keynote areas: “Body shell +
exterior”; “Running gear + electrics”; “Cockpit”; and “Doors”. It is not
only the bus company executives whose eyes are now sparkling; the
trade journalists are also visibly impressed. But everyone is now
waiting for the live show: the first ride on the new Citaro in its
intended environment – on the road. After all, that’s where it is going
to be seen very often from now on.
t
“We very much like the
improved fuel economy,
eco-friendliness and
high safety standards of
the new Citaro. We have
a close relationship with
Mercedes-Benz, and that is
unlikely to change in future.”
Michael Sakellariou, President of
Larisa KTEL and Chairman of the
CityBus Organisation, Greece
“Among the most outstanding
new developments for me are the
many safety features, including ESP®,
front impact protection, and conformance
ahead of schedule to the ECE R66/01
regulation. All of them never before seen
in a scheduled service bus.”
Sascha Böhnke, testing and engineering editor,
“OMNIBUSREVUE” and “BUSFahrer”, Germany
“I thought the interior, especially, was very
stylish and impressive, with lots of space,
and excellent LED highlighting. It is good that
the driver’s cockpit has also been improved.
Drivers spend a lot of time in the bus.
Ergonomics and comfort are key.”
Saara Remes, editor-in-chief of “BUS professional”, Finland
OBM_0211_26-27_EN_26-27 14.07.11 09:17 Seite 26
26 The Company and its People Omnibus 2·2011
An international
character
Mr. Tsiknas, your exotic name does not immediately link you to
the Baden region. Can you tell us more about your origins?
Konstantinos Tsiknas: My mother comes from Karlsruhe; my father
is Greek. He studied engineering at the University in Karlsruhe, and
from 1971 worked at Mercedes-Benz in the commercial vehicles
development department in Gaggenau. I was born in Baden – in Kehl
on the Rhine to be precise – and grew up in Gaggenau.
Konstantinos Tsiknas, new Head of Domestic
Sales & Marketing Mercedes-Benz Buses, talks
about the challenges of the bus sector and his
goals for the future. The 45-year-old most recently
worked in South Africa – one of the Group’s most
Greece, Japan, Malaysia, South Africa: From Gaggenau out into
the world and back again. Do you still have goals you want to
achieve?
Tsiknas: But of course! Conquering the home market of the market
leader is a very special challenge – the Champions League, so to speak.
The task of safeguarding and building on the market position of
Mercedes-Benz Buses and Coaches will place extreme demands on the
entire team. I am of course keen to play my part in ensuring that we
sustain our success in future.
important selling markets.
Text_Michael Bäter, Saskia Meier | Photo: © Michael Bäter
How did you get into the bus sector?
Tsiknas: The EvoBus business model has always fascinated me, quite
simply because it combines structures which are virtually those of an
SME with the attributes of a top global concern and one of the most
valuable brands in the world. Moreover, I have also had some direct
contact working with Daimler Buses over the last six years in Malaysia
and South Africa, which enabled me to get to know the structures.
What experience gained in your previous career will help you in
your new role?
Tsiknas: It would take more time and space than we have for this
OBM_0211_26-27_EN_26-27 14.07.11 09:17 Seite 27
Omnibus 2·2011 The Company and its People 27
“I am keen to play my part
in ensuring that we sustain
our success in future.”
Konstantinos Tsiknas, Head of Domestic Sales & Marketing Mercedes-Benz Buses
article to answer that question in full. All of my previous jobs have
enriched my experience in their own particular ways.
Perhaps you can cite an example …
Tsiknas: Let me give you two examples. At Mercedes-Benz Unimog the
structures, and the challenges, were similar to those in the bus sector:
extremely high product complexity, an independent selling and
distribution organisation and close geographical proximity to all key
links in the supply chain. That promotes initiative and entrepreneurial
thinking and encourages all employees to identify with, and be
enthused by, the product and the brand.
During my years in Japan I was probably most influenced by the deep
respect shown to customers and business partners, but also by the
integrated decision-making processes commonly applied there. The
close collaboration of all involved parties based on the principle of
consensus often seems protracted and inefficient to those familiar with
western cultures, but in the implementation phase it has significant
advantages in terms of quality, coordination and speed of action.
What makes your new job so appealing to you?
Tsiknas: The industry is facing some exciting changes, resulting from
a shift in the economic and ecological awareness of buyers, which
demand an appropriate response on the part of the manufacturers.
Answering the questions of how Mercedes-Benz will respond, and with
what effort and commitment we present and embellish our brand
image, will provide plenty of excitement I am sure.
If you nevertheless get some free time, how do you like to spend it?
Tsiknas: Well, I have three children who know all too well how to fill
up their dad’s schedule ... Family plays a vital role for me. We are all
very happy, after spending so many years away, to have found a home
in Mannheim, the place where the automobile was born. Another
passion of mine is classical music. I play the cello. It is a hobby that you
can practice anywhere, and I find it wonderfully relaxing. It has also
brought me into contact with many fascinating people.
Thank you for talking to us.
t
¢ CAREER TO DATE
After studying industrial engineering in Karlsruhe, Konstantinos Tsiknas
began his working life in 1989 at the plant in Gaggenau. Initially working
in Unimog production, he was then head of European export sales before
moving to Stuttgart and then on to Mercedes-Benz Hellas, where he was
sales and marketing manager.
The now 45-year-old also demonstrated his business skills with
Mitsubishi Motors in Japan, among other posts. In his role at Mitsubishi
he not only had to learn Japanese, but also handle the delicate balance
between the different cultures. Konstantinos Tsiknas first came into contact
with buses when he joined Mercedes-Benz Malaysia. There, and subsequently
with Mercedes-Benz South Africa, as sales and marketing manager he was
responsible for the complete product portfolio including bus chassis units.
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OBM_0211_28-31_EN_28-31 08.07.11 13:09 Seite 29
Oldies but Goldies
The third European historic bus rally in Sinsheim
saw many oldies from all over Europe return
to their country of birth. Among them was a
Mercedes-Benz O 321 H, which travelled ‘home’
from Austria.
Text_Michael Bäter | Photos: © Michael Bäter
THE WEATHER in Lech am Arlberg in Austria is glorious
as Josef Bauer manoeuvres the O 321 H out of the
Arlbergexpress depot. Ahead of him, his four friends
and the classic 1959 coach lies a journey of some
1,600 kilometres in six days. Their chosen route initially
takes them over a snaking mountain pass to Bregenz on
Lake Constance. From there, the journey continues to
Ravensburg, through Bad Saulgau and finally to Sinsheim
near Mannheim, where the historic bus rally is to be held.
The trippers prefer to stick to country lanes and side-roads.
After all, the 126 horsepower diesel engine already has
more than a million kilometres on the clock. The sixcylinder unit has a little trouble negotiating the pass,
but thanks to the well-ratioed five-speed gearbox it is a
much less stressful drive than hammering at full speed
down the motorway.
The O 321 H: Child of the Economic Miracle
The O 321 H is “mass production” model from the era
of Germany’s Economic Miracle. It went into production
in 1954. Over a period of 16 years, some 30,000 units of
the model were built – more than any other bus before.
The O 321 H, with its rounded body shape, is for many a
warmly remembered symbol of the economic boom of its
time. So it is no wonder that on its journey it is regularly
hailed by enthusiastic cheers and greetings from
passers-by, and that numerous emotional encounters take
ü
OBM_0211_28-31_EN_28-31 08.07.11 13:09 Seite 30
30 The Company and its People Omnibus 2·2011
place with oldtimer fans. Anyone who, like
Josef Bauer, has the pleasure of occasionally
getting behind the wheel of an O 321 H will
discover that, in spite of its age, the bus is
remarkably easy to drive. Vehicle testers at
the time described it as “easy to handle and
very willing in every respect.” That is one of
the reasons why Josef Bauer enjoys every
kilometre on-board the O 321 H.
In keeping with the traditional bus traveller’s
motto: “the journey is the destination”, a
holiday mood very soon develops on-board the
specially fitted-out vehicle. Maybe it’s to do
with the on-board beer tap, or the piano which
Josef Bauer and his four cohorts have brought
along for the ride. But most of all, it is the
anticipation of a few days spent among fellow
devotees of what is without doubt the rustiest
hobby in the world.
Among fellow devotees
Arriving in Sinsheim, the O 321 H takes its
place among the elite. The oldest bus dates
from 1923. The range of participants extends
from a minibus to a double-decker. The longest
journey to reach the event under the bus’s own
steam has been undertaken by an operator from
Sweden, driving a total of 1,856 kilometres.
For many of the participants – and of course
Josef Bauer, owner of the O 321 H, on the way to Sinsheim for the vintage and classic bus rally. The bus devotee has
been pursuing the rustiest hobby in the world for a number of years, and has been present at the Sinsheim event
from its very beginnings.
The chromed beauties attract plenty of attention. Most of the participants are traditionalists, and are visiting for the
third time. They are already getting together to plan for next year.
OBM_0211_28-31_EN_28-31 08.07.11 13:09 Seite 31
for all Mercedes-Benz fans – the reception at
the Mannheim bus plant, followed by a guided
tour, is the highlight of the event. This was the
very location where the O 321 H was built;
where history was made. It is a history which
enthusiasts such as Josef Bauer and his four
colleagues from Arlbergexpress keep very
much alive to this day.
t
A spectacular array of different colours and shapes: The collectors’ items, originating from various production eras,
create a sea of colour.
The bus convoy travels from Sinsheim to Mannheim and back. A stop is made at the production plant –
¢ THE IDEA BEHIND THE RALLY
The state of Baden-Württemberg has
played a major role in the history of the bus,
with the Mercedes-Benz plants in Mannheim,
Auwärter in Stuttgart, Kässbohrer in Ulm
and Vetter in Fellbach. At the European
historic bus rally in Sinsheim, held every
four years, classic and vintage buses from
all over Europe gather together to help keep
that history alive. The idea stemmed from
Reiner Mörch and Dr. Konrad Auwärter –
both passionate classic and vintage vehicle
collectors – in collaboration with the Automobile and Technology Museum in Sinsheim.
Their aim was to bring to life the glorious
past of the bus.
the birthplace of the oldies.
For the O 321 H the journey to Sinsheim began in Lech am Arlberg, Austria.
The 1,600 km route first took the still fit oldtimer over snaking mountain pass roads.
Photo: © Josef Bauer
OBM_0211_32-33_EN_32_33 08.07.11 13:10 Seite 32
32 Service Omnibus 2·2011
Service backup on the road
For bus drivers taking their coaches on tour visiting sights all across Europe,
the new ServiceCards from OMNIplus provide some key additional benefits.
Those benefits have already persuaded many customers to sign up.
Text_Saskia Meier | Photos: © Daimler AG
OBM_0211_32-33_EN_32_33 08.07.11 13:10 Seite 33
Omnibus 2·2011 Service 33
TUESDAY MORNING, SIX O’CLOCK, near Maastricht. The sun is slowly
rising. The coach driven by Gerhard Walther has just crossed the Dutch
border, headed for Brussels. The 45 passengers on-board are almost all
still asleep, dreaming of their holiday ahead, in the city of sweet
temptations.
Gerhard Walther has been a bus driver for over 15 years, all spent
with the same company. He is particularly proud of that fact – as he is
of his Mercedes-Benz Travego. The coach has proved utterly reliable on
all Gerhard Walther’s tours to date. And yet: after 15 years on the road,
he knows that there is no such thing as 100 % certainty. Even if his
Mercedes-Benz Travego comes mighty close to that ideal.
Always covered to handle any emergency,
at home or abroad: with the
OMNIplus ServiceCard Premium.
OMNIplus ServiceCards: Assistance day and night
But 100 % mobility does exist – it is guaranteed for Gerhard Walther
by his OMNIplus ServiceCard Premium. The successor to the OMNIplus
ServiceCard has already been around for a year – and it has been a
big hit, as Martina Schmitt, responsible for OMNIplus ServiceCards
in the Service Products department of OMNIplus, reports: “The new
OMNIplus ServiceCard Premium provides all the benefits of the
predecessor card, meaning that in addition to the standard OMNIplus
services cardholders can refuel without needing cash at over
41,000 UTA acceptance locations in 38 countries and can also utilise
the toll, tunnel and ferry service.”
By the end of 2012 the OMNIplus ServiceCard will have been
systematically exchanged for the new OMNIplus ServiceCard Premium.
A new product is the OMNIplus ServiceCard Basic, for customers who
do not need the refuelling and toll paying function for example. “The
difference is that the OMNIplus ServiceCard Basic is purely a workshop
payment card, for use at service centres,” Martina Schmitt explains. It
incorporates the complete mobility package, including repairs, parts
and tyres service (TireService), BusPool, as well as transparent
international billing procedures. A possibly vital help in case of
emergency is the OMNIplus 24h SERVICE, including guaranteed cost
coverage. This enables drivers to call a German-speaking contact at the
control centre, round the clock, on 00 800/40 20 40 20. The control
centre will then contact the nearest service centre – including in
Belgium. An Internet-based tool immediately issues the local service
centre with a guarantee of payment for the services rendered. “The
cover provided by this system can also be easily upgraded,” Martina
Schmitt adds. That can save a lot of time and worry if the worst happens
with a coach full of passengers – as Gerhard Walther, too, is well aware.
The OMNIplus ServiceCard Premium also incorporates the complete
mobility package, plus the refuelling and toll paying services.
Particularly for drivers taking their coaches on tour visiting sights all
across Europe, these additional benefits provide a valuable backup.
They have already persuaded many customers to sign up – including
drivers such as Gerhard Walther.
t
www.servicecard.omniplus.de
OBM_0211_34-37_EN_34-37 08.07.11 13:10 Seite 34
Among kaftans and ringtones
Sunrise in the Jewel of the Maghreb, al-Mamlaka al-Maghribīya, the Kingdom of the West. Pinkish morning light
makes the hamri, the typical red earth found in north-eastern Morocco, sparkle. There is a smell of German coffee.
Text_Martin Heying | Photos: © Martin Heying
OBM_0211_34-37_EN_34-37 08.07.11 13:10 Seite 35
Evening sun over Morocco and the Kasbah,
a fortress complex in the Dades Gorge.
Photo: © mauritius images | Michael Runkel
An obligatory part of any visit to Morocco:
a tour of the traditional tannery
and dyeworks in Fez (r.).
Photo: © mauritius images | Rene Mattes
ON A CAR PARK alongside the recently developed motorway from
Casablanca to Rabat stands a Mercedes-Benz Travego. The rear right
luggage compartment door is open. Two heavy-duty coffee machines are
emitting the typical morning aromas. Helmut and Ingrid Rahe, the
proprietors of the Klute Reisen bus company, are catering to their tour
group, while their son Oliver makes a brief check of his bus. A short
distance away from the group, an elderly man gazes at the morning’s
natural spectacle before him and reflects: “The trip has surpassed my
expectations.” It is not Rainer Klose’s first visit to Morocco. The
Osnabrück-based businessman says: “This country is just beautiful!”
Snake-charmers, story-tellers
A few days earlier: Djemaa-el-Fna, the “square of the beheaded,” in the
heart of Marrakesh, a city of some 1.2 million people. It is late
afternoon, and acrobats, dancers, snake-charmers, story-tellers and
musicians are demonstrating the flair which is so typical of the
country. International visitors mingle with Berbers and Arabs; kaftans
and djelabas are as common a sight as jeans and western suits.
The story-teller is an integral part of city life – as ubiquitous as the
mobile phone. This is Morocco, the cultural gateway to the Orient, in all
its magnificence and modernity.
ü
OBM_0211_34-37_EN_34-37 08.07.11 13:10 Seite 36
36 Destinations Omnibus 2·2011
Even hand-carts would be too wide for the narrow streets in the old town of Fez.
Living history: The ruined Roman town of Volubilis near Meknès provided the tour party
So all goods are transported by donkey.
with a glimpse into the past.
Mild climate, mild food
The climate is mild in Mediterranean Morocco on this side of the Atlas
mountains. Temperatures drop not much lower than 14 degrees Celsius
in the Winter and in the Summer rarely rise above 28. While the
five-star coach cruises smoothly along the road, leaving the city behind
it, tour guide Ahmed Ouled-Eddarzi provides the commentary:
“Morocco is as diverse as its landscapes. It lives by its traditions, and
at the same time is a modern state.” It is a diversity which is also
reflected in the food. The country’s dishes are an exciting symphony of
colours, aromas and tastes. The national dish is without doubt the
tajine, named after the clay pot in which it is cooked. It smells of lemon,
light olives, meat and the essential ras el hanout – a wonderful concoction of roasted and ground spices. Its exact composition is the secret of
the spice-trader, hence the name ras el hanout – “head of the shop”.
The market streets in front of Djemaa-el-Fna square in Marrakesh:
Tourists mingle with locals. Photo: © mauritius images | Peter Phipp
Ancient ruins, medieval Medina
Another day, different impressions, yet still the same country. Oliver Rahe
steers the Mercedes-Benz Travego deep into Morocco’s past, to Volubilis,
a ruined Roman town famous for its floor mosaics. The contrast with
yesterday’s destination, Casablanca, could not be greater. For one thing,
the city with a population of some 3.5 million people has nothing in
common with the foggy and mysterious Casablanca which was the
backdrop to the Hollywood classic of the same name. It is a pulsating
western metropolis, and its landmark building is truly spectacular: the
Masjid al-Hasan ath-thānī, the Hassan II mosque, one of the largest in
the world. Complementing its imposing exterior, the interior of the
mosque reveals the superb craft skills of the Moroccans, and their
exuberant love of the ornamental.
This craftsmanship is to be found in its most authentic form in Fez.
Fez is actually made up of three parts: the “ville nouvelle”, or new town;
OBM_0211_34-37_EN_34-37 08.07.11 13:10 Seite 37
Omnibus 2·2011 Destinations 37
“Morocco is a tree with its roots
in Africa and its branches
stretching out to Europe.”
His Majesty King Hassan II
Only a few columns and arches recall the former gigantic
“heri es souani” grain stores of Meknès.
the medieval “new” town; and the old town. The latter area is home
to the numerous craftsmen, though without a knowledgeable guide it
would be quite impossible to find your way around the endless warren
of narrow streets. So German-speaking local guide Naji Ben Machlouf
issues a warning: “Anyone who gets separated from the group will
be lost,” he says with a wry smile. He then takes the astonished tour
party into the heart of Morocco, the Medina of the old town of Fez:
Weavers, tinkers, carpet-makers, potters and ceramicists, and also
of course the largest tannery in Morocco, with its famous open-air
dyeing vats.
The goods produced by the numerous trades working in the area
are carried by donkey alone, as not even hand-carts can get down the
narrow streets. Anyone able to stop for a moment amidst the endlessly
flowing mass of humanity and take a peek inside, beyond the humble
clay walls, will discover palatial rooms, featuring colourful mosaics or
beautifully hand-crafted wood carvings. It is not without reason that
Fez has been declared a UNESCO World Heritage Site.
The scene changes. Back to the rest stop on the motorway. The coffee
cups are now empty, the luggage compartment is closed and most of the
tour party are back on-board, in their comfy leather seats. Anneliese and
Wolfgang Fortmann have joined Rainer Klose in staring at the hamri,
which looks even more reddish in the morning sun. “It truly has been a
journey into the 1,001 nights”, comments a thrilled Anneliese Fortmann,
“though I was also fascinated by the modernity of Casablanca,” she
admits. Her husband Wolfgang nods, adding his own words of praise:
“It was lovely also to travel on such a comfortable bus, with such good
drivers. We barely noticed the long distances.” They all then gaze once
more at the ever brighter and clearer landscape, before the bus sets off.
Destination: home.
t
www.klute-reisen.de
¢ DE LUXE TOUR OF MOROCCO
Arrival – by plane or bus
Day 1: Rabat
Day 2: Marrakesh – visit to the “pearl of the south”
Day 3: Rest at the hotel and by the sea
Day 4: Meknès and Volubilis
Day 5: Casablanca
Departure – by plane or bus
OBM_0211_38-39_EN_38-39 08.07.11 13:11 Seite 38
38 Travel Tip Omnibus 2·2011
Mannheim squared
Culinary experts and connoisseurs of good taste and quality have
always made their mark on Mannheim and its famous grid layout –
and that is true today just as it was 125 years ago.
Text_Saskia Meier | Photos: © Juan Amador (top left) | © City of Mannheim
Mannheim
How has automotive history influenced
Mannheim? At what locations was history
written? The tourist information office in Mannheim is offering guided tours on the theme of
“125 years of the automobile”, providing participants with a fascinating glimpse into the past.
www.tourist-mannheim.de
w
Sometimes it has to be something special. For such an occasion the Restaurant
Amesa is exactly the right choice. In this temple
of gastronomic delights, Michelin-starred chef
Caroline Baum restyles classic dishes in her
own unique way. As the main course, red mullet
“a la bouillabaisse” with saffron and fennel;
for dessert, “blanc manger” on a bed of figs
and cassis – could there be anything finer?
www.a-mesa.de
w
The Mannheim Residence, the largest
Baroque building in Germany, transports
visitors back to the age of hooped skirts and
elaborately styled wigs. Completed in 1760,
under the reign of Elector Karl Theodor, the
palace, which took a total of 40 years to build,
is still a magnificent edifice today.
www.schloss-mannheim.de
w
It was in Mannheim that Carl Benz made his ground-breaking invention in 1886. And it
was from one of Mannheim’s squares – the city has been been laid out in a grid format
E2, 8 temptation awaits in the form of
w Incream
cakes, chocolate gateaux and filled
pastries. The antique interior of the Cafe
Herrdegen is a genuine throwback to 125 years
ago. Tip: The Herrdegen family owns the original
recipe for “Mannemer Dreck” – the local
Lebkuchen (gingerbread) speciality.
www.cafe-herrdegen.de
since 1606 – that his wife Bertha Benz began her legendary motor trip to Pforzheim.
125 years later, on September 10th, the city is marking those historic events with the
Bertha Benz Challenge and the “autosymphonic” cultural event. Just one of many
reasons to visit the city at the confluence of the Rhine and Neckar rivers.
OBM_0211_38-39_EN_38-39 08.07.11 13:11 Seite 39
Omnibus 2·2011 Drive In 39
The new website of the Mercedes-Benz Buses and Coaches Drivers’ Club
is produced by insiders for insiders, enabling them to customise profile
pages, post travel recommendations and upload photos. It provides a
dedicated platform for the Club’s members to exchange news and views.
Specially for drivers
Editorial Details
Mercedes-Benz Omnibus –
The magazine for people on the move
The new website of the Mercedes-Benz Buses and Coaches Drivers’ Club features a host of
Published by:
EvoBus GmbH
interactive tools. It will in future enable all drivers to network online.
Mercedes-Benz Omnibusse L 22
D-68301 Mannheim
Phone: +49/(0)6 21/7 40-43 19
Text_Saskia Meier | Photo: © FX Berlin | fotolia.com
Fax:
+49/(0)6 21/7 40-53 54
www.mercedes-benz.com
Responsible for publishing:
Reiner Hörter (responsible for content
under the terms of German Press Law)
Project management:
Christian Bonfert
Production:
Verlag Heinrich Vogel
www.o
mnibus
-fahrer
club.m
ercede
s-benz.c
om
Springer Fachmedien München GmbH
Corporate Publishing
Aschauer Straße 30
D-81549 Munich
Phone: +49/(0)89/20 30 43-25 70
Fax:
+49/(0)89/20 30 43-3 25 70
Springer Fachmedien München GmbH
is part of the Springer Science+Business
“I’M IN BOCHUM. Anybody nearby?” Or: “I just
filled up really cheaply. You’ve got to check it out.”
From the Autumn on, the new website will enable
all members of the Mercedes-Benz Buses and
Coaches Drivers’ Club to post messages or tips,
upload pictures, and make new friends.
To access the extensive range of features,
members will need to log in. Membership of the
Mercedes-Benz Buses and Coaches Drivers’ Club is
open to anyone who collects a bus or coach from
the Mannheim or Ulm plant.
After logging in, all the features can be used
without restriction: Upload profile pictures or
pictures of buses, post snaps of bus tours, upload
fleet photos, view route profiles or read “Omnibus”
magazine online. Drivers are able to administer
their own profile pages, tailoring them to their
specific needs.
Another key feature of the new website will be
its variety of tools. By selecting the Google Maps
application custom travel routes can be highlighted
and personal recommendations from other
members can be viewed. Members can also add
Media specialist publishing group.
Editorial:
Saskia Meier
Project coordination:
Saskia Meier, Matthias Pioro
their own recommendations, pictures or video
clips. After all, why keep top tips to yourself?
Maybe other drivers will know more, or have had
similar experiences. All articles posted can be
rated by a one-to-five star system, indicating which
tips are really worthwhile – in two senses.
Art direction/graphics:
Dierk Naumann
Cover photo/rear:
Daimler AG
Printed by:
AZ Druck und Datentechnik GmbH
Heisinger Straße 16, D-87437 Kempten
“Member of the Month”
Every four weeks, Mercedes-Benz will nominate a
“Member of the Month”. What do you have to do to
get nominated? Quite simple. Get active. The more
posts and pictures a member uploads, and the
more positive star ratings the member is awarded,
the greater will be his or her chance of becoming
“Member of the Month”. And the best part is:
Starting in the Autumn, all members will able to
influence the outcome themselves by visiting: t
www.omnibus-fahrerclub.mercedes-benz.com
Translation:
beo Gesellschaft
für Sprachen & Technologie mbH
Freischützstraße 9, D-81927 Munich
Mercedes-Benz “Omnibus” magazine
appears three times a year. All rights
reserved. Reproduction and electronic
processing are only permitted with
written authorisation from the publishers.
No liability can be accepted for any unsolicited articles and images sent to us.
OBM_0211_40_EN_40 08.07.11 13:11 Seite 40

One name. One standard. - Mercedes-Benz

Transcription

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