File

WOW & Mini-WOW Displays
And
Cross-Department Tie-Ins
A Celebration of World Cuisines
Weeks 3 and 4, Period 9
1
WOW & Mini-WOW Displays
Key event items from all departments will be merchandised together to create show-stopping WOW & Mini
Wow displays in some of your stores very best selling locations. Although store size can vary dramatically,
medium size and small size stores can generate just as much excitement with these impactful displays! In the
lists on the following pages, we have illustrated the priority of products selected for display. Please note items
that are designated for display in large (L), medium (M), and small (S) stores. On top of that, stores should
add their own creativity and flare to the displays to make the event come to life in their store! These lists are
not intended just to be used as a “check list”.
New Display Vehicles for Taste of Italy!
Throughout this event guide, and especially in this section, you’ll come across several new merchandising
vehicles! Each of the new displays are pictured below with a brief description.
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Cardboard Crates
•
Each store will receive approximately 30 of these great new displays that are made to look
like a stack of crates! You’ll receive a mix of crates that appear to be stacked two high and
three high and some that are single crates. You’ll also receive 4-8 crates that are prepacked with HemisFares product. The crates very easy to assemble in just a matter of
seconds and give our selling displays an entirely new feeling!
Cardboard Coliseum
•
Each store will receive one Coliseum display to merchandise fresh baked bread from the
bakery.
Cardboard Cheese Wheel Table
•
Each store will receive one cheese wheel table to merchandise your Parmesan Cheese
wheel before it’s cracked.
Cardboard Tables
•
Each store will receive two cardboard Taste of Italy tables. These are for your primary
WOW display and pasta display in the Meat Department.
Cardboard Shippers
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Each store will receive three carboard shipers. One is for your primary WOW display and
the others are to be used in the deli/bakery.
Please contact Selina Wilson or Jeff Clatterbuck (Fred Meyer & QFC only) for inquirires about missing or
damaged items.
2
Primary WOW Display
Denotes Product is from Italy
Place the Primary WOW display in your stores NUMBER
ONE, BEST display location in the store
Product Description
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
Grocery - Colavita Olive Oil merchandised on a cardboard Taste of Italy table (L, M, S)
Grocery - HemisFares pre-packed cardboard crates (L, M, S)
Grocery - Delallo Pesto merchandised in a cardboard crate (L, M)
Grocery - Delallo Bruschetta merchandised in a cardboard crate (L)
Grocery - San Pellegrino Pallet (L, M)
Grocery - Colavita/Barilla Half Pallet (L, M, S)
Grocery - Barilla Cookies merchandised in a cardboard crate (L, M)
Grocery - Colavita Balsamic Vinegar displayed in a cardboard crate (L, M, S)
Natural Foods - Illy Ready to Drink Coffee (L)
Adult Beverage - La Marca Prosecco (L, M, S)
Adult Beverage Tradeout - Grocery - Galvanina Sparkling Soda Rack
GM - Bialetti Pasta Pots, Stack out near #11 Kitchen Gadget Rack & #13 TOI Floor Stand
GM - Kitchen Gadget rack (L, M) merchandise rack on backside of #13's Floor Stand
GM -Fante Ravioli Stamp & Olive Flour Sack 3 Pack Textiles merchandised in cardboard crates (L, M)
GM - Ceramic Bowls, Fante Pasta Maker, & Olive/Tomato Print Textiles (where carried) merchandise in TOI
Floor Stand
Produce - Green Peppers, White Onions, Roma Tomatoes merchandised in cardboard crates (L, M)
Deli/Bakery - Parmesan Cheese Wheel (un-cracked only) merchandised on the cardboard cheese wheel table
(where carried)
Deli/Bakery - Fresh Baked Private Selection Ciabatta Bread merchandised in a cardboard coliseum display (L,
M, S)
HBC – Fererro Rocher Candy merchandised in two cardboard crates (L, M)
Notes: (See Photos Page 12)
3
Mini-WOW Displays
Product Description
Mini-WOW Display #1 - Merchandised in the primary
Produce Department selling location
#1
Produce - Tomatoes on the Vine (Some divisions will have Roma Tomatoes), Eggplant, Sweet Onions
(Murray's cheeses stores will have Parmesan Cheese), and Bulk Garlic (displayed on bookshelf top)
#2
#3
#4
#5
#6
#7
Produce - Garlic Expressions on Shelf
GM - Garlic Press (where carried)
GM - Cheese Grater (where carried)
Grocery - Colavita Extra Virgin Olive Oil on shelf
Deli/Bakery - Bread Display
GM - Oil & Vinegar Cruets (where carried)
Notes: (See Photos Page 13)
Mini-WOW Display #2 - Pasta Display as you enter
the Meat Department
Product Description
#1
#2
#3
#4
#5
#6
#7
#8
#9
Grocery - Barilla Pasta - waterfall display in front of a cardboard Taste of Italy table
Grocery - Bertolli Pasta Sauce - waterfall display with the pasta
Adult Beverage - Santa Margherita Pinot Grigio
Adult Beverage Tradeout - Natural Foods - Simple Truth Olive Oil
Adult Beverage - Villa Antinori (Upscale Stores) or Gabbiano Chianti (Mainstream Stores)
Adult Beverage Tradeout - Grocery - Delallo Gnocchi merchandised in a cardboard crate
Deli/Bakery - Freshly baked French Bread on Table in crates facing front
GM – ME Heuck 8 & 16 Qt Stock Pots on crates
GM - Wine Accessories - Merchandised in a basket and/or crates
GM – Libby Wine Glass Tower Shipper
GM - Pasta Spoons - Merchandised in a basket
Notes: (See Photos Page 13)
Not pictured is GM in/on crates where wineglasses, stock pots & wine/pasta gadgets are displayed
Mini-WOW Display #3 - Pizza Display as you enter
the Dairy Department (Option based on Perimeter
Space)
Product Description
#1
#2
#3
#4
#5
GM - Pizza Rack - Center, merchandise all other items on each side
Grocery - Delallo Pizza Dough Kits & Sauce merchandised in cardboard crates
Meat - Hormel Sub Shop Pepperoni & Salami - merchandised in cardboard crates
Grocery - HemisFares Olive Oil (NOT the in & out item) - merchandised in cardboard crates
Adult Beverage - Peroni 6 Packs - Merchandised around the back of the rack
Adult Beverage Tradeout - Natural Foods - Simple Truth Organic Italian Soda
Notes: (See Photos Page 14)
Product Description
Mini-WOW Display #4 - GM #1
#2
#3
#4
#5
#6
#7
GM – White Ware Porcelain Dishes
GM – Wooden Salad Bowl Set
GM – Bialetti 3 Cup Espresso Maker
GM – Paring Knife Clip Strip or CDU displayed in a cardboard crate
GM – PROfreshionals Seafood Tools displayed in a cardboard crate
GM – Cheese & Wine Accessories displayed in a cardboard crate
GM – Bodum Brazil 8 Cup Coffee Press displayed in a cardboard crate
Notes:
4
Primary WOW Display Example (*See Contents Page 9)
Front of display
Middle row
Back of middle row
Back of display
5
Mini-WOW Display Examples (*See Contents Page 10)
Produce Mini WOW in Non
Murray’s Cheese Stores
Produce Mini Wow in Murray’s
Cheese Stores
Pasta Mini-WOW Display
6
Mini-WOW Display Examples (*Optional based on space, see contents page 10)
Pizza Mini-WOW Display
GM Mini-WOW Display
7
Key event items from different departments can also be tied in
through out the store. Below is a list of items recommended to
have cross department tie ins.
Item to tie in
Department
Location of
Recommended Tie-In
Merchandising Direction
Private Selection Dipping Spices
Grocery
Bakery
Good Cook Cheese Grater CDU
GM
Deli
Counter Display Unit
True Fab Cheese Knives CDU
GM
Deli
Counter Display Unit
Bamboo Cheese Board CDU
GM
Counter Display Unit
Vanilla Pizzelle
Deli/Bakery
Pizza Cutter
GM
Deli
Grocery - Next to the Gelato
End Cap if feasible
Grocery - In the Frozen Pizza
Section
Basket/rack of Garlic Bread & PS Ciabatta
Bread
Deli/Bakery
Grocery - Next to the Prego
Pasta Sauce End Cap
Nylon Slotted Spoon Clip Strip
GM
Grocery - Pasta Sauce Aisle
Garlic basket
HemisFares 4 Leaf Balsamic Vinegar
(Where Available)
Produce
Grocery
Meat
Produce
Tradeout is Nutella
Fresh Baguettes
Deli/Bakery
Produce
Clip Strip with Suction Cup
Clip Strip
Where Service Meat case is
present
Strawberry Case
Wooden Salad Tool Set (Where Available) GM
Produce
Clip Strip
Colavita Extra Virgin Olive Oil
Grocery
Produce and Seafood Case
Tru Fab 3pck Chevron Wine Bags
GM
Grocery - Wine Department
Clip Strip
Bonny Bar Wine Bag
GM
Grocery - Wine Department
Clip Strip
Good Cook Wine Winged Corkscrew
GM
Grocery - Wine Department
Professionals Seafood Tools
GM
5 Piece Boxed Wooden Salad Bowl Sets
GM
Clip Strip
Where closed Seafood case is
Seafood
present Counter Display Unit
Grocery - Kraft Salad Dressing Shelf – block horizontally,
End Cap
center shelf with Salad Dressing
8