Panregional Media kit 2016 (English Version)

T
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Strategic Media Partner:
30 YEARS GIVING YOU TOTAL ACCESS
TO THE TOP PLASTICS INDUSTRY
DECISION-MAKERS IN MEXICO,
CENTRAL & SOUTH AMERICA.
W W W . P L A S T I C O . C O M
PRINT MAGAZINE
DIGITAL MEDIA
Tecnología del Plástico
DIRECT MARKETING
@tecplastico
SEMINAR & EXHIBIT EVENTS
tecnologíaplastico
ENTRUST your investment to TECNOLOGÍA DEL PLÁSTICO's largest, most qualified
and only BPA Worldwide audited plastics industry audience in Latin America!
REACH TOP BUYERS AT ALL STAGES OF THE BUYING DECISION PROCESS!
1
Branding secures your company is considered as a qualified vendor from the very
beginning of the Buying Decision Process. Build and nurture your brand via the
most effective Push Media available in Mexico and the rest of Latin America!
A W A RE N E S S
Push Media:
* Print magazines
* Newsletters
Deliver your product message to 19,000 BPA Worldwide audited Latin American
professionals in Mexico, Central & South America!*
Secure your investment in the only 100% direct request database consisting of
engaged Latin American plastics professionals who want to receive the
magazine.*
3
CONSIDERATION
Pull Media:
* Search Engines
* Industry Websites
* Supplier Websites
* Webinars
* Social Networks
* Blogs
Multiply your branding efforts by reaching a total estimated audience of 57,000
plastics professionals, through our 1-to-3 print pass-along readership.
Maximize your print media investment by focusing on the 6 TOP economies that
command 94% of the machinery, equipment, consumables & materials imports in
Latin America.*
2
Once Branding secures your company as a preselected Vendor, your information
must be readily available during the initial Research step to continue being a part
of the Buying Decision Process!
Push Media:
* Print magazines
* Newsletters
* Email blasts
RESEARCH
Pull Media:
* Industry Websites
* Webinars
* Blogs
* Tradeshows
As your next buyer moves from the Research to Consideration stage of the Buying
Process, partner with Pull Media that can help you build your brand and reputation
across the largest and most qualified digital audience in Latin America!
4
Use our semi-exclusive Content Area & Product Category Sponsorships to
continue building your brand through the Research step of the Buying Process
Position your company as a leading vendor through the powerful product
information available in our in Spanish-language Showrooms
Guarantee your content is seen in Latin America by significantly enhancing
your Internet Presence in the Spanish Worldwide Web through our SEO/SEM
best practices in Español.*
Capitalize on a captive audience of over 44,633/mo Unique Visitors at
Plastico.com, the largest BPA Worldwide audited digital audience in the
region.*
At the vendor Selection stage your brand reputation, cutting-edge technology,
and commitment to service in Latin America are the most influencing factors
affecting the supplier selection.
Satisfy the deeper informational needs of your next client via our Newsletter
Supplier News Modules
Maximize your Newsletter investment by having your product news duplicated in
the Product Section of Plastico.com for wider exposure and lead generation
Partner with the Editorial & Commercial teams of TECNOLOGÍA DEL PLÁSTICO
to develop brand reputation material such as case studies, success stories,
application cases and new product presentations, in order to influence your
next buyer prior to the final Vendor Selection stage.
VENDOR
SELECTION
Pull Media:
* Industry Websites
* Supplier Websites
* Social Networks
Build and nurture your brand reputation and technology through our pull media:
Supplier News Modules, Showrooms, Webinars, Blogs, social media channels and
our specialized events.
Position your brand as a bona-fide player in the region by partnering with the
leading packaging industry publication catering to Latin America during the past
30-years!
In association with:
2
*Projected data for 2016 based on the June ´15 BPA Worldwide audit and Omniture January-July ´15
3
CAPITALIZE ON OUR STRONG LATIN AMERICAN PLASTICS
INDUSTRY AUDIENCE!
Reach 19,000 qualified print subscribers and 44,633 unique
visitors/month at all stages of the Buying Decision Process
INCREASE YOUR INTERNET PRESENCE IN THE SPANISH-SPEAKING
LATIN-AMERICAN WORLD FOR MAXIMUM BRANDING,
LEAD-GENERATION AND ROI IN WWW.PLASTICO.COM!
Our traffic growth indicators, resulting from our new Spanish SEO/SEM best practices, prove we can put you in front of
thousands of Lat-Am browsers who use Google and other search engines in Spanish to procure suppliers like you!
Jan/Jul'15
4
62 %
6,320+ OPT-IN
GENERATION!*
between January
& June 2015
GROWTH IN RFI LEAD
757,839
Visitors from
Search Engines
OLD SITE
NEW SITE
*ORGANIC TRAFFIC
GROWTH: 2,278%
3,312
Visitors from
Search Engines
Jan/Jul'13
* Data reported by Omniture January- July 2015
LEADS GENERATED
44,633+ 136,500+
BPA WORLDWIDE
AUDITED UNIQUE
VISITORS/MO
BPA WORLDWIDE
AUDITED PAGE-VIEWS/MO
PUSH MEDIA
MULTI-MEDIA VALUE OFFER
A COMPLETE MEDIA PORTFOLIO FOR TOTAL PRESENCE AT ALL STAGES
OF THE BUYING DECISION PROCESS AND MAXIMUM ROI!
PRINT
MAGAZINE
Tecnologia del Plastico magazine continues to offer the largest,
most-qualified, and only BPA Worldwide audited pan-Latin American
audience in the market.
19,000
Worldwide audited
print subscribers.
REACH 3,196 ADDITIONAL TOTAL
UNIQUE VISITORS/MONTH VIA
OUR DIGITAL MAGAZINE
*Data reported by Omniture Jan-Jul´15.
Cost-effective push media that generates immediate response.
E-NEWSLETTERS
31,223
Mails delivered
22%
Open average
15%
Click average
GENERAL edition
Two monthly issues: An Editorial-driven focusing on articles, news and
general industry information; and a Product-driven focusing on product news.
VERTICAL edition
Recycling and sustainability and packaging (1/month).
NEW Plastic News & Tecnología del Plástico cobranded monthly Newsletters:
- World News.
- Resin Price Reference.
DIRECT
MARKETING
Push media that delivers personalized messages to your target
audience, for one-to-one engagement and proven ROI*.
• E-MAIL ADVERTISING
• ONE-TO-ONE MARKETING
- Personalized Info-letters.
- Personalized Covers.
- Wrap-around tagged to your print advertisement page.
* Demographic breakdown through BPA Worldwide audit reports
5
PULL MEDIA
WEBSITE
Our revamped pull media and content-driven website aligns
specific visitor needs with specific vendor solutions for greater
engagement and maximum ROI!
CONTENT RELATED
SPONSORSHIPS
2
CONTENT AREA SPONSORSHIPS
SUPPLIER & PRODUCTS SPONSORSHIPS
SHOWROOMS
Company
Information
Book a Showroom at Plastico.com and get our
highly effective SPANISH SEO/SEM support as part
of the package. Increase your Internet Presence and
capture Latin American Buyers who navigate Google
and other search engines in Spanish to procure
Suppliers like you!
Videos
Product catalog
of up to 30
references
Latam Sales
Network
Contact the
supplier
WEBINARS
Position your company as an expert and generate highly qualified leads via our virtual
Webinars. Introduce new-product launches or present your solutions in detail via this
highly engaging and effective tool.
90
ATTENDEES
pEr webinar*
6
*2015 Average
MORE THAN
250
QUALIFIED LEADS
for your Company*
DESCRIPTION:
The leading event focused on the production of autoparts, both metal and plastic, for the Mexican
automotive industry. It is the ideal place to know the latest developments in high-end manufacturing
and to network with the main players in the autopart value chain in order to impact the development
and growth of the supply in Mexico.
The event is addressed at OEMs; automotive part manufacturers Tier 1/2/3; manufacturers of
machinery, equipment, consumables and materials for auto part manufacturing, and similar
institutions and associations.
OBJECTIVES FOR 2016:
The 5th Conference and Exhibition of Autoparts Manufacturing meets the need of techni­cation and
training for the component manufacturers of cars in Mexico. Data from the INA and the AMIA
indicate that by the end of 2014 the autoparts industry had already managed to generate 700,000 jobs
and it is expected to close 2015 with a million posts.
By carrying out the 5th conference and exhibition, a space of networking, training, technological
dissemination and business opportunities is generated in order to have a production environment
increasingly solid and favorable to those Mexican and foreign companies willing to invest in the
country.
FOCUS FOR 2016:
1.
DURING THE THREE DAYS (TUESDAY 23, WEDNESDAY 24 AND THURSDAY
25 OF AUGUST) THERE WILL BE A SCHEDULE THAT WILL REVOLVE AROUND
THREE GREAT TOPICS:
TECHNICAL CONFERENCES:
2.
With the participation of keynote speakers from around
the world, who will present car manufacturing trends
for metal and plastic components.
3.
COMMERCIAL EXHIBIT:
We’ve expanded the exhibit area to welcome more
than 140 technology and service suppliers for the
autopart manufacturing chain.
B2B MEETINGS – PROCUREMENT:
The 5th Conference and Exhibition of Autoparts Manufacturing will introduce business meetings to match supplier
companies around the production chain of autoparts manufacturing in Mexico. We’ll have international top
companies and suppliers established in Mexico, the USA, Europe and Asia, who are interested and have the capacity
to invest and respond to the automotive market in Mexico.
CONTACT:
MEXICO SALES:
OUT OF MEXICO:
MIGUEL JARA BETANCOURTH
[email protected]
CEL: 52 (442) 126 9709
DANIEL CESPEDES
[email protected]
LATAM: +57 (1) 294-0874 EXT. 15043
VISIT
www.autopartmanufacturing.com
PAN-REGIONAL
PRINT
CIRCULATION
TECNOLOGÍA DEL PLÁSTICO magazine reaches 19,000 plastics professionals in the top 6
economies in the Spanish-speaking Latin America, which command 94% of the technology
imports in the region. The print magazine places especial emphasis in Mexico through its
expanded 12,000 circulation in this key country. It is also the only pan Latin American
publication audited by BPA Worldwide, which guarantees the quality and reach of its audience,
providing you with the most secure and reliable ROI of any publication in Latin America.
TECNOLOGÍA DEL PLÁSTICO continues to reach Latin America on a pan-regional basis via its
BPA Worldwide audited 44,633 unique visitors per month at Plastico.com, and 15,389
qualified professionals via its Digital Edition.
TOTAL
QUALIFIED
PERCENT
OF TOTAL
Injection Transformation
Extrusion Transformation
Blow Molding Transformation
Plastic Recycling
Thermoforming Transformation
Manufacturers of Raw Material
Mold Manufacturers
Suppliers of Raw Material for plastic Industry
Rotational Molding
Other Types of Plastic Transformation
Suppliers of Machinery for plastic Industry
Manufacturers of Machinery
Educational Centers Association Library
6,385
5,035
1,813
1,694
1,028
628
499
476
332
341
278
271
220
33.6%
26.5%
9.5%
8.9%
5.4%
3.3%
2.6%
2.5%
1.7%
1.8%
1.5%
1.4%
1.2%
TOTAL QUALIFIED CIRCULATION
19,000
100%
BUSINESS AND INDUSTRY BREAKDOWN
COUNTRY BREAKDOWN
MEXICO
CARIBBEAN
Cuba
Puerto Rico
Dominican Republic
TOTAL CARIBBEAN
CENTRAL AMERICA
Costa Rica
El Salvador
Guatemala
Honduras
Nicaragua
Panama
TOTAL CENTRAL AMERICA
SOUTH AMERICA
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Paraguay
Peru
Uruguay
Venezuela
TOTAL SOUTH AMERICA
OTHER COUNTRIES
12,000
TOTAL QUALIFIED CIRCULATION
0
0
PERCENT OF
TOTAL
PERCENT
OF TOTAL
11,752
61.9%
Purchasing /Commercial /Administrative
Management
1,907
10.0%
Corporate Management
2,757
14.5%
Operations Personnel
2,505
13.2%
79
0.4%
19,000
100%
Operations Management
Other Titled/ Government/ Library Copies
TOTAL QUALIFIED CIRCULATION
DIGITAL MAGAZINE **
PRINT*
TOTAL QUALIFIED
TOTAL
QUALIFIED
TITLE BREAKDOWN
WEBSITE***
TOTAL QUALIFIED
PERCENT OF
TOTAL
TOTAL QUALIFIED
PERCENT OF
TOTAL
63.2%
7,300
47.7%
15,105
34.0%
0.0%
10
59
69
0.1%
0.4%
0.4%
84
239
323
0.19%
0.54%
0.7%
0.0%
120
115
204
25
18
45
527
0.8%
0.7%
1.3%
0.2%
0.1%
0.3%
3.4%
332
213
406
149
94
165
1,359
0.75%
0.48%
0.91%
0.33%
0.21%
0.37%
3.1%
11.0%
0.8%
0.3%
6.9%
11.4%
4.4%
0.7%
7.6%
0.9%
4.7%
48.7%
100.0%
2,954
434
397
1,130
10,492
1,177
159
2,213
173
1,463
20,592
7,111
44,490
6.64%
0.98%
0.89%
2.54%
23.58%
2.65%
0.36%
4.97%
0.39%
3.29%
46.3%
15.98%
100.0%
2,000
10.5%
1,300
1,800
700
6.8%
9.5%
3.7%
1,200
6.3%
7,000
36.8%
1,693
123
43
1,061
1,748
677
102
1,175
142
730
7,494
19,000
100.0%
15,389
* Projected data for 2016 based on the latest BPA report for June´15
** Projected data for 2016 by our Circulation Department
*** Projected data base on the total audited by BPA June´15, data per country calculated by Our Circulation department
7
MEXICAN PRINT
CIRCULATION
By December 2015 TECNOLOGIA DEL PLASTICO magazine will reach 12,000
plastics professionals in Mexico, based on a +33% subscription growth in this
key market VS the 9,000 audited subscribers reported by BPA Worldwide in
June '15. Our BPA Worldwide audits grant our advertisers access to our
detailed demographic composition for deeper insight and higher ROI
probabilities.
TRUST YOUR ADVERTISING INVESTMENT TO
A BPA WORLDWIDE AUDITED PUBLICATION!*
TOTAL
PERCENT
OF TOTAL
Operations Management
Purchasing/commercial /
Administrative Management
Corporate Management
Operations Personnel
Other Titled/ Government/
Library Copies
7,807
65.1%
1,232
10.3%
1,373
2
11.4%
12.8%
53
0.4%
TOTAL QUALIFIED CIRCULATION
12,000
100%
TITTLE BREAKDOWN
TOTAL
PERCENT
OF TOTAL
Estado de México
2,653
22.1%
Distrito Federal (Mexico City)
2,209
18.4%
Estado de Jalisco
1,487
12.4%
Estado de Nuevo León
CITY BREAKDOWN
1,198
10.0%
Estado de Querétaro
719
6.0%
Estado de Guanajuato
578
4.8%
Estado de Puebla
413
3.4%
Estado de Coahuila de Zaragoza
345
2.9%
Estado de B.C.N.
306
2.6%
Estado de Yucatán
213
1.8%
TOTAL
PERCENT
OF TOTAL
Estado de San Luis Potosí
233
1.9%
Estado de Chihuahua
212
1.8%
Injection Transformation
4,041
33.7%
Estado de Tamaulipas
200
1.7%
Extrusion Transformation
3,160
26.3%
Estado de Morelos
176
1.5%
Blow Molding Transformation
1,133
9.4%
Estado de Sonora
130
1.1%
Thermoforming Transformation
639
5.3%
Others
928
7.7%
Rotational Molding
213
1.8%
Other Types of Plastic Transformation
216
1.8%
TOTAL QUALIFIED CIRCULATION
12,000
100%
Manufacturers of Machinery
188
1.6%
Suppliers of Machinery for plastic Industry
161
1.3%
Manufacturers of Raw Material
410
3.4%
Suppliers of Raw Material for plastic Industry
309
2.6%
Mold Manufacturers
320
2.7%
1,077
9.0%
133
1.1%
12,000
100%
BUSINESS AND INDUSTRY BREAKDOWN
Plastic Recycling
Educational Centers Association Library
TOTAL QUALIFIED CIRCULATION
33
%
INCREASED COVERAGE!
NEW
* Projected data for 2016 based on the last BPA report of June 2015
8
EDITORIAL CALENDAR
permanent CONTENT FEED
Extrusion
Blow Molding
Thermoforming
Recycling
rotomolding
Apr/May
Vol 31-02
• Case Studies
• New Technologies
• Business Opportunities
• Practical Applications
Auxiliary
Equipment
Materials
• Additives, Processing aids and
• Property Modifiers
• Polyolefins
• Engineering Resins
• Reinforced Resins
• Resins for Flexible Packaging
Other Processes
Feb/Mar
Vol 31-01
• Blown Film & Cast Film Extrusion Equip
• Machinery & Peripheral Equip. for producing
Pipes & Profiles
• WPC: Machines, additives and applications update
• Screws, Heads and Post-Extrusion Equipment
• Material Handling Equipment
• Hotrunner Systems
• Drying
• Automation
• Plastic Welding
• Decoration
Sustainability
Month/
Issue
• Global Awards and Nominations
• Energy Efficiency
• Post-Industrial and Post-Consumer Recycling
• Biopolymers: Developments & Commercial
Applications
• PET Processing
• Compounding
Jun/Jul
Vol 31-03
media MIX
Injection
Molding
• Machinery: Electrical & Hybrid Technology
• Special Applications: GIT & WIT Co-Injection,
Foamed Injection
• Molds and components
• Applications: Packaging, Automotive, Medical
print MAGAZINE
Aug/Sep
Vol 31-04
Oct/Nov
Vol 31-05
Dec 16/
Jan 17
Vol 31-06
Closing
Date
Industrial
cluster
Plastics News
Content
• World Plastics News
• Resins pricing
Screws, barrels
and tooling
Preview:
• Expo Plast Perú
2016
RE|FOCUS 2016
April 25-27, Orlando,Fl
Expo Plast Perú 2016
Lima,Perú
May 3-6, 2016
Thermoforming
Decoration and
surface
treatment
technologies
Latin American Rigid
Plastic Packaging
Manufacturers:
Industry Performance &
Business Outlook
Preview:
• Simposio
Manufactura de
Autopartes 2016
• Argenplás 2016
Argenplás 2016
Buenos Aires, Argentina
June 13-16, 2016
Plastics in
the Medical
Industry
Automotive
Industry:
Raw materials,
processing
technologies and
market trends
CAD/CAM
software and
simulation
technologies
Molds and
accesories,
tempering
systems,
hotrunners,
toolings
Raw Materials:
Demand and Trends in
Latin America
Preview:
• Autoparts
manufacturing
seminar 2016
• Colombiaplast
2016
• K 2016
Autoparts manufacturing
seminar
Querétaro, México
Aug 23-25, 2016
Colombiaplast
Bogotá, Colombia
September 26-30, 2016
Pipes and
profile
extrusion
Plastics in
agriculture:
Raw materials,
processing
technologies and
market trends
Injection Molding
Opportunities to
increase
productivity
Purging
Rotomolding
Latin American Consumer
Products Injection Molders Preview:
Industry Performance &
• K 2016
Business Outlook
Mar 11
May 6
• Injection molding
Process integration,
manufacturing cells
• Pipe & Profile Extrusion
Nov 11
Show Coverage and/or
Bonus Distribution
Latin American Sheet &
Film Processors:
Industry Performance &
Business Outlook
Plastics in
Construction
Sep 9
Show Specials
Part inspection,
quality control,
testing and
measuring
• Injection Molding:
Energy efficiency
• Elastomers, TPS and LSR
• WPC
Materials & Processing
Technologies
• Technical Polymers
Special Reports &
Directories
Drying
Plastics in
Automotive
Jul 8
Zoom
Blow Molding
• Film & Sheet Extrusion
• Additives, Processing
aids and Compounding
• Recycling
• Biopolymers
Applied Technology
Examples
Directory of Distributors:
Listing of Agents,
Distributors and Local
Offices for direct contact
between buyers & local
suppliers
Jan 22
Plastics in
Housewares
Packaging:
Raw materials,
processing
technologies and
market trends
PET Processing:
Raw materials,
processing t
echnologies and
market trends
Medical Industry:
Raw materials,
processing
technologies and
market trends
Preview:
• Plastimagen
México 2016
Plastimagen México 2016
México City, México
March 8-11, 2016
K 2016
Düsseldorf, Germany
October 19-26, 2016
2017 Source Book/Buyer's Guide
Directory of machinery, equipment, consumables and materials for the Latin American plastics industry.
Contact your sales representative for information regarding special advertising packages designed to
highlight your company in the various product-category sections for which your company qualifies
ON LINE MEDIA
MEDIA
Website
• Trends and innovations for the production floor
• Trends and innovations from the packaging
and metalworking industries
Special Reports
in collaboration Market approach
with Plastics News
Technical Focus
Digital Magazine
Horizontal E-Newsletter
Horizontal E-Newsletter
Vertical E-Newsletter
Vertical E-Newsletter
Vertical E-Newsletter
Vertical E-Newsletter
DESCRIPTION
FREQUENCY
Industry news, technical articles, industry trends, product news, product catalogs (showrooms), case studies, special reports, events,
associations, and archives of past digital editions and e-newsletters.
The print issue in digital format for expanded coverage and service of more web-savvy readers.
World Plastics News - powered by Plastics News & Tecnología del Plástico.
Latest products and tradeshow technology previews for the plastics industry.
Recycling & Sustainability: News and articles about environmental trends related with the plastics industry.
Packaging Newsletter: News and articles about materials, machinery and trends for this industry.
Focus Mexico: News and market features about the plastics industry in Mexico.
Resin Pricing Information: Latest monthly resin pricing references - powered by Plastics News & Tecnología del Plástico.
Daily updates
Every other month (6X/year)
24X per year - twice a month
12X per year - once a month
12X per year - once a month
12X per year - once a month
12X per year - once a month
12X per year - once a month
For more information contact our editorial department:
Editor in chief: Dr.-Ing. Laura Flórez, [email protected]
Assistant editor: Diana Tirado, [email protected]
9
10
RATE CARD
PRINT MEDIA RATES (US$ GROSS)
DISPLAY RATES
(4 COLOR AND B/W)
PAN-REGIONAL
4-6X Each 1-3X Each
MEXICO
4-6X Each 1-3X Each
SPECIAL POSITION RATES
1 Full page
$6,390
$6,830
$4,160
$4,440
Inside Front Cover
$7,030
$7,620
2/3 Page
$5,140
$5,490
$3,340
$3,570
Inside Back Cover
1/2 Page Island
$4,680
$5,000
$3,040
$3,250
Back Cover
$6,710
$7,330
$7,270
$7,920
1/2 Page
$4,180
$4,480
$2,720
$2,910
1/3 Page
$3,160
$3,380
$2,060
$2,200
Center Spread
(Earned rate plus)
$810
$870
1/4 Page
$2,610
$2,790
$1,700
$1,810
$260
$280
1/6 Page
$2,220
$2,380
$1,440
$1,550
Other positions
(Earned rate plus)
2 Page Spreads
$11,580 $12,380
$7,530
$8,050
(4 COLOR AND B/W)
SPECIAL PROMOTIONS
Each
Info-Files: Equivalent to a 1/6 page 4C ad
$1,070
Exhibitor Product Showcase: Equivalent to a 1/4 page 4C ad
Distributor Search: 1/4 page 4C ad in the distributor search section of the print magazine
(1 logo, text of 400 caracters and contact information. Includes mention in an e-blast to the distributor data base)
$1,590
$1,100
SPECIAL INDUSTRY-SEGMENT REPORT SPONSORSHIP
Each
Includes sponsorship mention, logo, first full-page 4C ad in the section
$7,920
BUYER'S GUIDE SPECIAL ADS FOR THE YEARLY SOURCE BOOK
Each
1. Alphabetical Listings
Yellow Highlighting
4-Color Logo
2. Product Category Listings (Price per Unit)
Platinum Listing Package
Gold Listing Package
Silver Listing Package
$180
$270
$2,160
$1,710
$410
DIRECT MARKETING PROGRAMS INCLUDING LIST RENTAL
Price/Unit
Personalized covers, inserts, wrap-arounds and marketing pieces
+ Market Research Surveys
Ask your Sales Representative
CLASSIFIED ADS RATES: 4C OR B/W YEARLY BUYS ONLY
Of 1, 2, 3 and 4 inches
1colx1" 1colx2"/2colx1" 1colx3"/3colx1" 1colx4"/2colx2"
$240
$420
$650
PACKAGE DISCOUNTS PER INVESTMENT VOLUME
11
PAN-REGIONAL
4-6X Each 1-3X Each
Gross Program Value
MAXIMUM VOLUME DISCOUNT
WITHOUT AD AGENCY
MAXIMUM VOLUME DISCOUNT
WITH AD AGENCY
US $7,000 - US$11,999
US$12,000 - US$16,999
US$17,000 - US$22,999
US$23,000 - US$29,999
US$30,000 - US$34,999
US$35,000 - US$40,999
US$41,000 - US$46,999
US$47,000 - US$52,999
US$53,000 - US$59,999
US$60,000 - US$64,999
US$65,000 - US$69,999
US$70,000 +
18%
20%
22%
24%
26%
28%
30%
32%
34%
36%
38%
40%
3%
5%
7%
9%
11%
13%
15%
17%
19%
21%
23%
25%
Notes:
1. The Maximun discount only applies to contracts that do not involved an Ad Agency
2. Companies booking through an Ad Agency charging 15% will only receive the Volume Discount with Agency
$850
RATE CARD
DIGITAL MEDIA RATES
(US$ GROSS)
PORTAL PROMOTIONAL OPPORTUNITIES - MINIMUM BUY 1 FULL YEAR
12 Mo Pack
CONTENT SPECIFIC SPONSORSHIPS:
Content Area Premium Sponsorship (Exclusive sponsor 1 client/spot)
Content Area Co-Sponsorship (max rotation 4 clients/spot)
Product Taxonomy Premium Sponsorship (Exclusive sponsor 1 client/spot)
Product Taxonomy Co-Sponsorship (max rotation 4 clients/spot)
$7,320
$5,280
$7,320
$5,280
NON-CONTENT SPECIFIC SPONSORSHIPS - RUN-OF-SITE ROTATION
Headline banner: Max rotation 10 clients.
Prominent Banner: Max rotation 3 clients/spot at Home of Suppliers & intermediatesearch results, asociations, events, blogs,
$8,880
$5,280
digital magazine and e-newsletters.
BUYER’S GUIDE SPONSORSHIPS: Showrooms & Enhanced Listings
12 Mo Pack
$5,280
$8,880
$340
Enhnaced Listings (Adds logo, 50 word description and preferential search results to the basic listing)
Showrooms:
Setup fee basic showroom (1X charge)
WEBINARS
Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience
E- NEWSLETTERS
Horizontal Newsletters: Headline banner
Horizontal Newsletters: Standard banner
Horizontal Product Newsletters: Headline Section banner
Vertical Newsletters: Headline banner
Vertical Newsletters: Standard banner
Horizontal & Vertical Newsletters: Supplier News Modules
E- NEWSLETTERS MEXICO
Horizontal Newsletters: Headline banner
Horizontal Newsletters: Standard banner
Newsletters: Supplier News Modules
Horizontal Product Newsletters: Headline Section banner
E-MAIL ADVERTISING
E-mail Advertising (per email delivered)
Setup Fee (one-time):
Basic Fee
$5,200
12X Pack
6X Pack
3X Pack
$7,560
$4,200
$6,840
$5,160
$3,360
$6,720
$4,200
$2,580
$3,780
$2,880
$2,100
$3,780
$2,280
$1,440
$2,070
$1,680
$1,290
$2,100
12X Pack
6X Pack
3X Pack
$5,292
$2,940
$4,704
N/A
$2,940
$1,806
$2,646
$2,646
$1,596
$1,008
$1,470
$1,449
1X-Level 1 list
1X-Level 2 list
1X-Level 3 list
$0.45
$100
$0.35
$0.20
DIGITAL MAGAZINE (AVAILABLE IN PC, TABLET & MOBILE)
Minimal Buy:
6 Editions
Exclusive Digital Issue Sponsorship: Includes logo & sponsorship mention on
page-2; sponsorship mention on promotional email distributing the publication; and full-page ad
on page-3 including videos and/or a carrousel of photos
$7,060
Theme Tabs
$2,280
View Video Button (Audio/Video up to 5 mega - heavier files require a customized quote)
$2,640
View Presentation Button
$2,640
ALL INTERNET PROGRAMS MUST BE PAID IN ADVANCED OR IN 2 INSTALLMENTS
12
CONTACT
INFORMATION
HEADQUARTERS
B2BPortales, Inc
6355 NW 36th St. Suite 408
Virginia Gardens, FL 33166-7027
Tel: +1 (305) 448-6875
Fax: +1 (305) 448-9942
Alfredo Domador
General Manager
Tel: +1 (305) 448-6875 Ext. 47302
[email protected]
Maria Ximena Aponte
B2B Product Manager
Tel: +57 (1) 294-0874 Ext. 15031
[email protected]
UNITED STATES, CANADA & BRAZIL
Giovana Reyes
Associate Publisher
Tel:+1(704) 396-6412
+1 (305) 448-6875 Ext. 47317
[email protected]
LATIN AMERICA
EUROPE
Alejandro Pinto
Sales Manager Latin America (except Brazil)
Tel: +57 (1) 294-0874 Ext. 15063
+52 (55) 5093-0000
[email protected]
MEXICO
Stella Rodríguez
Sales D.F.
Cel: +52 1 (55) 1882-4802
Tel: +52 (55) 539 - 32028
[email protected]
Patricia Hernández
Sales D.F
Cel: +52 1 55 1817-1128
Tel: +52 55 5775-7894
[email protected]
María Luisa Huertas
Sales D.F
Cel: +52 1 55 1424-2145
Tel: +52 55 52474182
[email protected]
Carmen Bonilla
Sales Monterrey
Cel: +52 (81) 1378-1703
Tel: +52 (81) 1492-7353
[email protected]
Ricardo Perez Vertti
Sales Querétaro
Tel: +52 (442) 409-3026
[email protected]
EUROPE (Except FRANCE, SPAIN
& PORTUGAL)
Martina Lerner
Tel: +49 (6) 226 - 971515
[email protected]
FRANCE, SPAIN & PORTUGAL
Eric Jund
Tel: +33 (0) 493 - 587743
[email protected]
ASIA
Sydney Lai
Marketing Manager
Tel: +886-4 2329 7318 x 16
[email protected]
TAIWAN
Ringier Trade Publishing Ltd
Kelly Wong
Tel: +886 (4) 232 - 97318 Ext. 11
[email protected]
EAST CHINA
Ringier Trade Media Ltd.
Vivian Shang
Tel: +86-21 6289 5533
[email protected]
NORTH CHINA
Ringier Trade Media Ltd.
Maggie Liu
Tel: +86-20 8732 3316
[email protected]
HONG KONG
Ringier Trade Publishing Ltd
Michael Hay
Tel: +85 (2) 236 - 98788 Ext. 11
[email protected]
FOR ADDITIONAL INFORMATION VISIT: www.plastico.com/mediakit
EVENTS
MEXICO SALES
Miguel Jara
Tel: +52-44-2126-9709
+52-44-234 07317
[email protected]
INTERNATIONAL SALES
Daniel Cespedes
Tel:+57-1-294 08 74 Ext.:15043
[email protected]
• PDF Materials Ready For Print:
Please send us your files in PDF format in high resolution
for a good quality printing.
Resolution: 300 ppi (pixels per inch)
Color: CMYK Fonts: Subset Embedded 100%
OPI: Do not use OPI (Open Prepress Interface).
ust als
Text m ” (or -5mm)
.19
-0
for
least
im size
from tr
ins.
rg
a
m
safety
ADS
BLEED at least
• Acceptable Software and File Formats:
Photoshop, InDesign, Illustrator. I kindly advise you to not
sent files in Corel draw format. You can send your files via
e-mail or upload them unto our FTP site.
You can use .zip, .sit, DropZip, .rar
For FTP upload instructions contact us.
8.07” X 10.8”
20.5 cm X 27.5 cm
16.14” X 10.8”
41 cm X 27.5 cm
One page (Trim Size)
Double page Spread (Trim Size)
se
Increa
m)
(or +5m
+0.19” ize on all
s
im
from tr es.
sid
• Native Files:
Fonts: The native file must be sent with the fonts used in the
design or the fonts converted into curves, should the design
program allow this feature (e.g. Illustrator)
Texts: Black text of 12 point font or less, must be:
Black 100% + Cyan 0% + Magenta 0% + Yellow 0%.
Images and Logos: Should be sent with a
minimum resolution of 300 dpi and in CMYK color.
EPS or TIFF formats are acceptable.
PRINT DISPLAY AD SIZES
BOX
TEXT o be at
7.28” X 7.55”
18.5 cm X 19.2 cm
4.6” X 10.03”
11.7 cm X 25.5 cm
7.28” X 5”
18.5 cm X 12.7 cm
3.38” X 10.03”
8.6 cm X 25.5 cm
2/3 Page Horizontal
2/3 Page Vertical
1/2 Page Horizontal
(3 columns)
1/2 Page Vertical
(1.5 columns)
4.64” X 7.52”
11.8 cm X 19.1 cm
2.24” X 10.03”
5.7 cm X 25.5 cm
7.28” X 3.38”
18.5 cm X 8.6 cm
4.64” X 5”
11.8 cm X 12.7 cm
1/2 Page Island
1/3 Page Vertical
(1 column)
1/3 Page Horizontal
(3 columns)
1/3 Page Square
(2 columns)
2.24” X 7.52”
5.7 cm X 19.1 cm
7.28” X 2.55”
18.5 cm X 6.5 cm
4.64” X 3.54”
11.8 cm X 9 cm
3.38” X 5”
8.6 cm X 12.7 cm
1/4 Page Vertical
(1 column)
1/4 Page Horizontal
(3 columns)
1/4 Page Square
(2 columns)
1/4 Page Vertical
(1.5 columns)
• Safety Margins for Full Page Bleed Ads:
Safety margins must be increased at least +1/4”
(or +5mm) from trim size on all sides.
Texts must also be at least -1/4 (or -5mm) from the trim size
for a safety margin.
CLASSIFIED ADS
1
2
A
3
3.34” X 3.11”
8.5 cm X 7.9 cm
4.64” X 2.55”
11.8 cm X 6.5 cm
2.24” X 5”
5.7 cm X 12.7 cm
3.38” X 4.6”
8.6 cm X 11.7 cm
2.24” X 4.92”
5.7 cm X 12.5 cm
5
1/6 Page Horizontal
(2 columns)
4
6
7
B
1
2
3
4
5
6
7
1/6 Page Vertical
(1 column)
EPS-DISTRIBUTOR
A. SHOWCASE
B. INFOFILE
Classified
cm
inches
1 col. X 1 inches
1 col. X 2 inches
1 col. X 3 inches
1 col. X 4 inches
5.5 cm X 2.5 cm
5.5 cm X 5.1 cm
5.5 cm X 7.6 cm
5.5 cm X 10.1 cm
2.16” X 0.98”
2.16” X 2”
2.16” X 2.99”
2.16” X 3.97”
2 col. X 1 inches
2 col. X 2 inches
3 col. X 1 inches
11.5 cm X 2.5 cm
11.5 cm X 5 cm
17.7 cm X 2.5 cm
4.52” X 0.98”
4.52” X 1.96”
6.96” X 0.98”
• Metalmecánica, El Empaque+Conversión: Javier Rodríguez, [email protected] or +1 (305) 448-6875 X 15038 (USA)
• Tecnología del Plástico: Julian Sarmiento, [email protected] or +1 (305) 448-6875 X 15044 (USA)
• El Hospital: Diana Casteñeda, [email protected] or +1 (305) 448-6875 X 15097 (USA)
2016 MECHANICAL SPECS
PRINT AD SPECS
PRINT DISPLAY AD SIZES
20.5 cm
20.5 cm
41 cm
27.5 cm
U SHAPE (2 PAGES)
BOX
TEXT o be at
27 cm X 13.5 cm
ust als
Text m ” (or -5mm)
.19
for
least -0
im size
from tr
s.
in
rg
a
m
safety
ADS
BLEED at least
se
Increa
) from
r +5mm al
(o
”
9
rn
te
+0.1
x
e
n
eo
trim siz es.
sid
41 cm
SUPERIOR ISLAND (2 PAGES)
41 cm
5
cm
Z SHAPE (2 PAGES)
E-MAGAZINE
Our E-Magazines offers the same content available in the print
magazine, but with the added value of an expanded circulation that
reaches non-subscribers of the print version, as well as powerful audio,
video and animation tools that add life
to your print ads
Logo:
Máx 220 x 220 pixeles.
(JPEG, jPG, PNG, GIF)
Photos Gallery:
• Max 5 photos
• Image 200 x 200 (JPG, JPEG, GIF, PNG)
• Footer description
5
cm
5
cm
5
cm
L SHAPE (PAGE)
5
cm
Safety margins must be increased at least +1/4”
(or +5mm) from trim size on all sides.
Texts must also be at least -1/4 (or -5mm) from the trim size
for a safety margin.
5
cm
27.5 cm
• Safety Margins for Full Page Bleed Ads:
5
cm
27.5 cm
DIAGONAL (2 PAGES)
5
cm
Photoshop, InDesign, Illustrator. I kindly advise you to not sent files in
Corel draw format. You can send your files via e-mail or upload them
unto our FTP site.
You can use .zip, .sit, DropZip, .rar
For FTP upload instructions contact us.
cm
.5
X5
27.5 cm
• Acceptable Software and File Formats:
cm
51
DIAGONAL (PAGE)
• Native Files:
Fonts: The native file must be sent with the fonts used in the design or
the fonts converted into curves, should the design program allow this
feature (e.g. Illustrator)
Texts: Black text of 12 point font or less, must be:
Black 100% + Cyan 0% + Magenta 0% + Yellow 0%.
Images and Logos: Should be sent with a
minimum resolution of 300 dpi and in CMYK color.
EPS or TIFF formats are acceptable.
27.5 cm
35
cm
X5
.5
cm
• PDF Materials Ready For Print:
Please send us your files in PDF format in high resolution
for a good quality printing.
Resolution: 300 ppi (pixels per inch)
Color: CMYK Fonts: Subset Embedded 100%
OPI: Do not use OPI (Open Prepress Interface).
41 cm
27.5 cm
PRINT AD SPECS
Theme Tabs
• Metalmecánica, El Empaque+Conversión: Javier Rodríguez, [email protected] or +1 (305) 448-6875 X 15038 (USA)
• Tecnología del Plástico: Julian Sarmiento, [email protected] or +1 (305) 448-6875 X 15044 (USA)
• El Hospital: Diana Casteñeda, [email protected] or +1 (305) 448-6875 X 15097 (USA)
2016 MECHANICAL SPECS
HIGH IMPACT FORMATS
Content Specific Sponsorships:
Content Area Premium Sponsorships
Content Area Co-Sponsorship
(This banner replaces the Content Area Prominent Banner)
(This banner replaces the Standard Banner)
A
B
B
Product Taxonomy Premiun Sponsorship
Product Taxonomy Prominent Banner
(This banner replaces the Product Taxonomy Prominent Banner)
(This banner replaces the Product Taxonomy Standard Banner)
A
Banners
Dimensions (pixels): Acceptable File Formats
Max Weight Per File
Static Or Animated:
B
B
A Horizontal
B Prominent
740 X 200 235 X 260
GIF, JPG, JPEG, PNG
80 KB
Static banners with image & clear text message are recommended for higher click probability.
• Metalmecánica, El Empaque+Conversión: Javier Rodríguez, [email protected] or +1 (305) 448-6875 X 15038 (USA)
• Tecnología del Plástico: Julian Sarmiento, [email protected] or +1 (305) 448-6875 X 15044 (USA)
• El Hospital: Diana Casteñeda, [email protected] or +1 (305) 448-6875 X 15097 (USA)
2016 MECHANICAL SPECS
WEB SITE - PORTAL PROMOTIONAL OPPORTUNITIES
WEB SITE - PORTAL PROMOTIONAL OPPORTUNITIES
Non-Content Specific Sponsorships-Run-Of-Site Rotation:
Headline Banner
Prominent Banner
C
Banners
Dimensions (pixels): Acceptable File Formats
Max Weight Per File
Static Or Animated:
D
C Headline
D Prominent
1000 X 100 235 X 260
GIF,, JPG, JPEG, PNG
80 KB
Static banners with image & clear text message are recommended for higher click probability.
• Metalmecánica, El Empaque+Conversión: Javier Rodríguez, [email protected] or +1 (305) 448-6875 X 15038 (USA)
• Tecnología del Plástico: Julian Sarmiento, [email protected] or +1 (305) 448-6875 X 15044 (USA)
• El Hospital: Diana Casteñeda, [email protected] or +1 (305) 448-6875 X 15097 (USA)
Logo
• Maximum Width: 600 pixels
• Maximum Height: 100 pixels
• Format: GIF, JPG, PNG
• Weight: 80 Kb Max
Required Company Info:
• Company Name
Distributors information
(for each):
• Company Description (560 Char Max)
• Company Name
• Address
• Contact Name
• City
• Contac Last Name
• State
• Contact Title
• Country
• Distributor Address
• ZIP Code
• Distributor City
• Phone: International Format
• Distributor State
• Fax: International Format
• Distributor Country
• Website URL
• ZIP Code
• Primary Contact Name
• Phone Number: International Format
• Primary Contact Last Name
• Fax : International Format
• Title Primary Contact
• Distributor Email
• Primary Contact Email
• Email Leads Target
• Metalmecánica, El Empaque+Conversión: Javier Rodríguez, [email protected] or +1 (305) 448-6875 X 15038 (USA)
• Tecnología del Plástico: Julian Sarmiento, [email protected] or +1 (305) 448-6875 X 15044 (USA)
• El Hospital: Diana Casteñeda, [email protected] or +1 (305) 448-6875 X 15097 (USA)
2016
MECHANICAL
2014
MECHANICALS SPECS
SPECS
Enhance Buyer’s Guide Listings
Banner
Headline Banner
(see HB specs)
Logo
Síganos en:
Maximum Width: 600 pixels
Maximum Height: 100 pixels
Format: GIF, JPG, PNG
• Facebook URL
• LinkedIn URL
• Twitter URL
• YouTube URL
Required Company Info:
Weight: 80 Kb Max
• Indicative Country: Country code
• Indicative City: City code
• Phone: Phone number that the client
registered for free call
• Free Call Extension: Extension, if there
is any registered as toll-free phone
• Extension Delay: Time, in seconds, to
wait to dial the extension
• Company Name
• Company Description (560 Char Max)
• Product Line (Description at the home page 200 Char Max)
• Address
• City
Distributors information
(for each):
• State
• Company Name
• Country
• Contact Name
• ZIP Code
• Contac Last Name
• Phone: International Format
• Contact Title
• Fax: International Format
• Distributor Address
• Website URL
• Distributor City
• Primary Contact Name
• Distributor State
• Primary Contact Last Name
• Distributor Country
• Title Primary Contact
• ZIP Code
• Primary Contact Email
• Phone Number: International Format
• Email Leads Target
• Fax : International Format
• Download Files PDF Format (Optional)
• Distributor Email
• Metalmecánica, El Empaque+Conversión: Javier Rodríguez, [email protected] or +1 (305) 448-6875 X 15038 (USA)
• Tecnología del Plástico: Julian Sarmiento, [email protected] or +1 (305) 448-6875 X 15044 (USA)
• El Hospital: Diana Casteñeda, [email protected] or +1 (305) 448-6875 X 15097 (USA)
2016 MECHANICAL SPECS
ProductS Catalog/Showrooms
Product catalog: (Per product)
• Name inside the showroom
• Name Inside Product section
• Short description:
Max 250 caracters
Technical product description:
• Name inside the product section
• Content max 1500 characters
Image (200 X 200) (JPG, JPEG, PNG, GIF)
• Technical Information:
(File name, PDF File max 500 KB)
• Video: Youtube code
• Select 3 product categories for each product
• List at least 10 Keywords per product
• Select 3 Content areas to appear
Products description:
• Short description
(150 characters) related to
the products the company
sells. It will appear in the
home page
ADITTIONAL INFORMATION:
• The information must be submitted in the order in which you want the products to appear, meaning the first product included in your list will
be the first product shown in the Showroom, and so on.
• Changes in the product list sequence will generate additional production charges to the client.
• Please submit the information in digital files or indicate the URL addresses to procure the information for each featured product
• The files already translated into Spanish to be publish. Translation and production services are available at US $65.00 per letter-size page
• The Chief editor has the responsibility to change or adjust the content of each showroom for SEO optimization purposes.s
• It is not allow to duplicate the information of products.
• Metalmecánica, El Empaque+Conversión: Javier Rodríguez, [email protected] or +1 (305) 448-6875 X 15038 (USA)
• Tecnología del Plástico: Julian Sarmiento, [email protected] or +1 (305) 448-6875 X 15044 (USA)
• El Hospital: Diana Casteñeda, [email protected] or +1 (305) 448-6875 X 15097 (USA)
2016 MECHANICAL SPECS
PRODUCTS CATALOG/SHOWROOMS
Headline Banner
Standard Banner
468 X 60
150 X 60
Gif, Gif Ani, Jpg, Jpeg, Png
Gif, Gif Ani, Jpg, Jpeg, Png
80 KB
80 KB
E-Newsletter/Supplier News Module
Audio:
• Audio Name
• Image (200 X 200) (JPEG, JPG,
GIF, PNG)
• Audio File (MP3)
Image:
• (200 X 200) (JPEG, JPG, GIF,PNG)
• Embebed Images whithin the text:
Image 100x100
(JPEG, JPG, GIF, PNG)
• Footer description
Title:
• Description: Short description
• Content: Content information max
2000 characters
including contact information
Logo:
• Máx 220 x 220 pixeles
(JPEG, jPG, PNG, GIF)
• URL Logo:
URL to go directly
Photos gallery:
Max 5 photos
•age (200 x 200) and 600 pixels for
zooming porposes
(JPG, JPEG, GIF, PNG)
• Footer description
NOTE:
Product categories: Chose max 3
product categories to appear in it
• Metalmecánica, El Empaque+Conversión: Javier Rodríguez, [email protected] or +1 (305) 448-6875 X 15038 (USA)
• Tecnología del Plástico: Julian Sarmiento, [email protected] or +1 (305) 448-6875 X 15044 (USA)
• El Hospital: Diana Casteñeda, [email protected] or +1 (305) 448-6875 X 15097 (USA)
2016 MECHANICAL SPECS
E-Newsletter/Banners
Online Seminars for One-to-One Virtual Contact with the Audience!
Do you have an upcoming product launch?
Do you want to demonstrate a “unique” solution offered by your company?
Do you want to build momentum prior to a trade show?
Our new Supplier Sponsored Webinars allow you to do just that! Put together a 50-minute PowerPoint presentation and let us do
the rest.
SUPPLIER SPONSORED WEBINARS PRODUCT DESCRIPTION
Perform an online presentation of your product and/or services via our Webinars. We provide you with the logistics support: IT
platform, promotion and the audience. All you need to provide is the presentation and the speaker.
The promotional campaign includes:
• At least two (2) E-mail blasts running 3 weeks prior to the event
• One (1) Supplier News Module in one of our E-Newsletters
• Your logo permanently featured during the webinar
• Maximum 100 participants
• Webinar participants will receive a copy of the PowerPoint presentation via email.
• The webinar will not be available for download
WEBINAR REQUIREMENTS
Supplier Webinar Requirements:
- Promotional information sent by the sponsor forty (40) days before the Webinar:
• Sponsor logo converted into curves and in:
Illustrator (.ai), EPS (.eps) or Corel Draw (.cdr)
• Title of the Webinar
• Brief description of the content ( 3 sentences)
• List of 4-5 main topics
• Speaker name, title and contact information
• High resolution photograph of the speaker
• Speaker biography ( 2 sentences)
- Fifty (50) minute maximum presentation (PPT) sent by the sponsor one (1)
week before the Webinar
- Webinar lasts up to 60 minutes:
Maximum duration 50 minute presentation + 10 minute Q & A.
- Technical requirements to attend the Webinar as a sponsor:
• High speed internet connection (over 2 megabit)
• Adobe flash player 10
• Audio through the PC speakers
NOTE:
The speaker will also need headphones and a microphone.Supplier Sponsor Webinars are based on availability. Please consult with your Sales Representative
For material delivery via Email or FTP contact the following Traffic Coordinators:
Daniel Cespedes: [email protected]
Mexico: Tel.: +52 (55) 5093-0000 Ext. 15043. Latam: Tel.: +57 (1) 294-0874 Ext. 15043
2016 MECHANICAL SPECS
WEBINARS