Front Porches - Esri Support

LifeMode Group: Middle Ground
8E
Front Porches
Households: 1,910,000
Average Household Size: 2.55
Median Age: 34.2
Median Household Income: $39,000
WHO ARE WE?
OUR NEIGHBORHOOD
SOCIOECONOMIC TRAITS
Front Porches blends household types, with more young
families with children or single households than average.
This group is also more diverse than the US. Half of householders are renters, and many of the homes are older town
homes or duplexes. Friends and family are central to Front
Porches residents and help to influence household buying
decisions. Residents enjoy their automobiles and like cars
that are fun to drive. Income and net worth are well below
the US average, and many families have taken out loans to
make ends meet.
• Nearly one in five homes is a duplex,
triplex, or quad; half are older
single-family dwellings.
• Composed of a blue-collar work force with
a strong labor force participation rate, but
unemployment is high at 11%.
• Just over half the homes are occupied
by renters.
• Price is more important than brand names
or style to these consumers.
• Older, established neighborhoods;
three quarters of all homes were built
before 1980.
• With limited incomes, these are not
adventurous shoppers.
TAPESTRY
• Single-parent families or singles
living alone make up almost half of
the households.
• They would rather cook a meal at home
than dine out.
• They seek adventure and strive to have fun.
TM
SEGMENTATION
esri.com/tapestry
Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by GfK MRI.
LifeMode Group: Middle Ground
8E
TAPESTRY
Front Porches
SEGMENTATION
esri.com/tapestry
AGE BY SEX (Esri data)
RACE AND ETHNICITY (Esri data)
INCOME AND NET WORTH
Median Age: 34.2 US: 37.6
The Diversity Index summarizes racial and ethnic diversity. The index
shows the likelihood that two persons, chosen at random from the
same area, belong to different race or ethnic groups. The index
ranges from 0 (no diversity) to 100 (complete diversity).
Net worth measures total household assets (homes, vehicles,
investments, etc.) less any debts, secured (e.g., mortgages)
or unsecured (credit cards). Household income and
net worth are estimated by Esri.
| Indicates US
85+
80–84
75–79
70–74
65–69
60–64
55–59
50–54
45–49
40–44
35–39
30–34
25–29
20–24
15–19
10–14
5–9
<5
TM
Diversity Index: 70.4 US: 62.1
Hispanic*
Median Household Income
22.6%
Multiple
4.6%
Other
9.8%
Asian and
Pac. Island
American
Indian
$39,000
0
14.5%
4%
0
4%
Male
$90k
$120k+
$300k
$400k+
65.8%
0
8%
Female
$60k
$21,000
White
8%
$30k
Median Net Worth
1.1%
Black
US Median $51,000
0
4.2%
20%
40%
* Hispanic can be of any race.
60%
US Median $71,000
80%
0
US Average
$100k
$200k
AVERAGE HOUSEHOLD BUDGET INDEX
OCCUPATION BY EARNINGS
The index compares the average amount spent in this market’s household budgets for
housing, food, apparel, etc., to the average amount spent by all US households. An index
of 100 is average. An index of 120 shows that average spending by consumers in this market
is 20 percent above the national average. Consumer expenditures are estimated by Esri.
The five occupations with the highest number of workers in the market are displayed
by median earnings. Data from the Census Bureau’s American Community Survey.
74
Food
73
$40,000
Median Earnings
Housing
50
Apparel & Services
72
Transportation
68
Health Care
Entertainment &
Recreation
73
76
Education
Pensions &
Social Security
71
Other
69
0
50
Office and
Administrative Support
Production
$30,000
Transportation and
Material Moving
$20,000
Sales and Related
$10,000
Food Preparation and
Serving Related
0
100
150
200
250
300
350
100,000
200,000
Workers ( Age 16+)
300,000
400,000
8E
LifeMode Group: Middle Ground
TAPESTRY
Front Porches
MARKET PROFILE
TM
SEGMENTATION
esri.com/tapestry
HOUSING
(Consumer preferences are estimated from data by GfK MRI)
Median home value is displayed for markets that are primarily
owner occupied; average rent is shown for renter-occupied markets.
Tenure and home value are estimated by Esri. Housing type and average
rent are from the Census Bureau’s American Community Survey.
• Go online for gaming, online dating, and chat rooms.
• Use their cell phones to redeem mobile coupons and listen to
hip hop and R&B music.
• Drink energy and sports drinks.
• Participate in leisure activities including sports, indoor water parks, bingo,
and video games.
• Watch Comedy Central, Nickelodeon, and PBS Kids Sprout.
Own
47.8%
Typical Housing:
Home
Ownership
US Percentage:
63.6% Own
36.4% Rent
Rent
52.2%
Single Family;
Multiunits
Average Rent:
$890
US Average: $990
POPULATION CHARACTERISTICS
ESRI INDEXES
Total population, average annual population change since Census 2010, and average
density (population per square mile) are displayed for the market relative to the size
and change among all Tapestry markets. Data estimated by Esri.
Esri developed three indexes to display average household wealth, socioeconomic status,
and housing affordability for the market relative to US standards.
900,000
Population
11,000,000
0
4,947,000
-0.5%
Population Growth (Annual %)
Wealth Index
3.0%
0
0.2%
0
Population
350
54
350
79
Socioeconomic Status Index
Density (Persons per sq. mile)
1000
1,994
25,000
0
134
Housing Affordability Index
350
8E
LifeMode Group: Middle Ground
TAPESTRY
Front Porches
SEGMENTATION
esri.com/tapestry
SEGMENT DENSITY
This map illustrates the density and
distribution of the Front Porches
Tapestry Segment by households.
High
Low
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TM
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