Fiesta del Sol

Fiesta del Sol
Sponsorship
Packet
2013
Welcome to the 41st Annual Fiesta del Sol!
Though it started out as a small, one-block festival, we are extremely proud to say that Fiesta del Sol is now a mile long, has
become the largest Latino festival in the Midwest, and is the largest alcohol and tobacco-free event in the country. Fiesta del
Sol consistently records over one million attendees in the course of its four days. In 2012, Fiesta del Sol recorded over 1.36
million visitors - beating the previous year’s record!
Fiesta del Sol is Pilsen Neighbors Community Council’s (PNCC) primary fundraiser to underwrite its community organizing
and programming throughout the year. Your support is essential in making a difference in people’s lives.
Last July, we celebrated Fiesta del Sol’s 40th Anniversary and we are happy to say that we met all of our goals and have set
the stage for the next forty years.
We invite you to be part of this fun, unique marketing opportunity. With the help of our generous sponsors we can provide
visitors great entertainment, educational resources, arts, scholarships, and more. As you review the Sponsor Packet, feel free
to give us a call if any questions arise. We are also open to ideas you may have. You’ll find our contact information in the back
page. We look forward to hearing from you.
Respectfully,
Juan F. Soto
Carlos Pinedo
Gardenia Rangel
Tanya Cabrera
Juan F. SotoCarlos Pinedo
Executive DirectorChair
Pilsen Neighbors Community Council
Fiesta del Sol
Gardenia RangelTanya Cabrera
Co-chairCo-chair
Fiesta del Sol
Fiesta del Sol
Who We Are
Why Fiesta del Sol for Your Company?
Pilsen Neighbors Community Council (PNCC) is a non-profit, community-based organization in the
Southwest side of Chicago (1954) whose mission is to establish policies and practices based on the needs of
the community. PNCC invests in the development of new community leaders through leadership training—
to bring about civic engagement and action. Through its efforts, PNCC has been instrumental in creating
new institutions and bringing capital improvements to the neighborhood.
Fiesta del Sol provides a direct marketing opportunity, as it attracts over one million visitors each year. Fiesta del Sol’s
increasing diversity and popularity make it the ideal vehicle for exposing or reinforcing your brand.
Our service programming includes: scholarships for Latino youth, a year-round ACT prep program, an
Immigration Legal Clinic, a Public Safety Task Force, a Civil Rights of Immigrants Task Force, and internships.
Our community organizing work and policy issues are economic development, education funding, universal
healthcare, immigration reform, older adult economic and social well-being and workforce development.
At Fiesta del Sol, you will be able to connect with the Spanish-speaking bilingual, bicultural and multigenerational Mexican
American community that attends Fiesta del Sol. When you become a sponsor at Fiesta del Sol, you have the opportunity to
target thousands of customers. Fiesta del Sol presents a healthy, and unique opportunity to take part in, while also supporting
a thriving community in the process.
The Fiesta del Sol committee will work closely with you to ensure that your marketing plan achieves the goals of your
company. Your sponsorship will include a marketing package that uses print advertising, social media, and community
outreach to maximize your marketing goals.
History of Fiesta del Sol
Through PNCC’s community organizing efforts a new high school was built in Pilsen named Benito Juarez
Community Academy. In celebration of the organization’s victory in 1978, a block party was organized
and named Fiesta del Sol! Today, Fiesta del Sol continues to reflect the organization’s desire for social
transformation.
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Dates of Fiesta del Sol:
Thursday
Friday
Saturday
Sunday
July 25
July 26
July 27
July 28
5pm-10pm
11am-11pm
11am-11pm
11am-10pm
Event Location:
Office Location:
1400 West Cermak Road
Chicago IL, 60608
(Between Morgan St. and
Ashland Ave.)
2026 S. Blue Island Ave
Chicago, IL 60608
Phone: (312) 666-2663
Fax: (312) 666-4661
www.fiestadelsol.org
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Marketing Opportunities
Marketing Opportunities in the Latino Market
Fiesta del Sol embodies “event marketing” at its best, offering a unique
marketing opportunity for your product and/or service. Fiesta del Sol
allows you to reach the Latino Market directly with over one million
people attending Fiesta del Sol during the four days.
• Latinos account for 9.7% of all U.S. buying power
• Latinos’ $12.3 billion in spending power yields a total impact of $23 billion in Chicago
• The median income of Latinos in Chicago households rose by 20% from $27,977 to $33,565 in 2010
• Direct marketing benefits for four full days and forty hours to over
1 million visitors
• Reach new consumers and introduce new products and/or services
to more people in a shorter period of time than in any other similar
events
• Chicago Latino Population in 2010: 778, 862
• Illinois Latino Population in 2010: 2,027,578
Sources: US Census Bureau 2010 and the Institute for Latino Studies at the University of Notre Dame
• Name recognition to increase brand awareness through product
sampling, targeted sales and more
• Growing target market that will increase your visibility in the
community through your company’s participation
• Face to face interaction with consumers about your products and/
or services
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What Sponsors Are Saying About Us
2012 Sponsors and Partners
All Around Amusements
Ford
National Louis University
AT&T
General Mills
Nielsen
Yolanda Gaspar, State Farm Insurance, Multicultural Markets Specialist
Azteca America
Home Depot
Pancho Pistolas
Chicago Fire
Hoy Newspaper
PGC Group
“Pilsen Neighbors Community Council’s Fiesta del Sol is the highlight of the summer in Pilsen. We are a
proud supporter of Fiesta del Sol and remain committed to giving back to the communities in which we
do business.”
ChiTown Futbol
International Latino Cultural Center
State Farm Insurance
Comcast
Jewel Osco
Telemundo Chicago
ComEd
McDonald’s
The Resurrection Project
El Campeón
Midwest Generation
Univision Chicago and Radio
El Patrón - ESPN Deportes
MiVoz.com
US Cellular
Erie Insurance
MyHabanero.com
Julissa Montes, HOY Newspaper, Marketing Coordinator
“Fiesta del Sol connects the community and it’s very important for the media to support it. We feel
wonderful to be able to help Pilsen, and we take great pride in the fact that this is alcohol and tobacco
free. Fiesta del Sol is family oriented, and we recommend it to everyone. Everybody should come out next
year and support Fiesta del Sol once again.”
Carlos San Jose, Univision Chicago, General Manager
“Univision Chicago is very proud to have partnered with Pilsen Neighbors Community Council during their
celebration of the 40th Annual Fiesta del Sol. It was inspirational to see how well our teams worked
together and the positive response we received from the thousands of families in attendance.”
Summary of Sponsorship Levels Page
Title Sponsor . . . . . . . . . . . . . . . . . . 8
Commemorative Poster Sponsor . . . . . . . . . . 18
Category Exclusivity . . . . . . . . . . . . . . . 9
Copa Fiesta del Sol Sponsor . . . . . . . . . . . . 19
Premier Sponsor . . . . . . . . . . . . . . . . 10
House of Sol Sponsor . . . . . . . . . . . . . . 20
Presenting Sponsor . . . . . . . . . . . . . . . 11
Keeping Healthy Campaign Sponsor . . . . . . . . 21
Stage Sponsor . . . . . . . . . . . . . . . . . 12
Opening Reception Sponsor . . . . . . . . . . . 22
Premium Sponsor . . . . . . . . . . . . . . . . 13
Recorrido del Sol 5K Run and Walk . . . . . . . . . 23
Sponsor . . . . . . . . . . . . . . . . . . . . 13
Schools Expo . . . . . . . . . . . . . . . . . . 24
Art and Culture Pavilion Sponsor . . . . . . . . . 14
Señorita Fiesta de Sol (Pageant) Sponsor . . . . . . 25
Children’s Area Sponsor . . . . . . . . . . . . . 15
Fiesta del Sol Guadalupe A. Reyes Scholarship . . . . 26
Civil Rights of Immigrants Booth Sponsor . . . . . . 16
Marketing Package . . . . . . . . . . . . . . . 27
College Fair Sponsor . . . . . . . . . . . . . . . 17
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Title Sponsor: $200,000
Category Exclusivity: $150,000
The “Title Sponsor” is the major and most visible corporate sponsor of the event
• Category exclusivity
• Category Exclusivity
• Ten 10’x10’ booths
• Eight 10’x10’ booths
• Five Fiesta del Sol Guadalupe A. Reyes Scholarships ($3,000 each) in your company’s name
• Five Fiesta del Sol Guadalupe A. Reyes Scholarships ($3,000 each) in your company’s name
• Prominent main stage signage
• Main stage signage
• Prominent signage in high traffic areas (Ten 3’x8’ banners)
• Prominent signage in high traffic areas (Ten 3’x8’ banners)
• Headlining Sponsor for Fiesta del Sol’s Opening Reception event (See page 22)
• Headlining Sponsor for Fiesta del Sol’s Opening Reception event (See page 22)
• Fiesta del Sol Commemorative Poster logo inclusion (See page 16)
• Marketing Package included (See page 27)
• Marketing Package included (See page 27)
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Premier Sponsor: $100,000
Presenting Sponsor: $75,000
• Six 10’x10’ booths
• Four 10’x10’ booths
• Three Guadalupe A. Reyes Fiesta del Sol Scholarships ($3,000 each)
in your company’s name
• One Guadalupe A. Reyes Fiesta del Sol Scholarships ($3,000 each) in your company’s name
• Main stage signage (Two 3’x10’ banners)
• Prominent signage in high traffic areas (Five 3’x8’ banners)
• Headlining Sponsor for Fiesta del Sol’s Opening Reception event
(See page 22)
• Main stage signage (One 3’x10’ banner)
• Prominent Signage in high traffic areas (Two 3’x8’ banners)
• Headlining Sponsor for Fiesta del Sol Opening Reception (See page 22)
• Marketing Package included (See Page 27)
• Marketing Package included (See page 27)
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Stage Sponsor: $50,000
Premium Booth: $20,000
• Two 10’x10’ booths
• One 15’x15’ booth
• Signage on main stage
• Prominent signage in high traffic area (One 3’x8’ banner)
• Marketing Package included (See page 27)
• Marketing Package included (See page 27)
Sponsor: $10,000
• One 10’x10’ booth
• Marketing Package included (See page 27)
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Art and Culture Pavilion Sponsor: $8,000
Children’s Area Sponsor: $8,000
At the Art and Culture Pavilion, we invite international and local artists (of all mediums) to showcase their love for art. The Art
and Culture Pavilion brings art workshops, and activities to engage the community. You will find art and culture throughout
the festival grounds, such as with ceremonial Aztec Dance performances, and arts and crafts.
The Children’s Area at Fiesta del Sol is a place to provide a fun, educational experience for children in a caring, and stimulating
environment. We strive to promote education through read-a-loud sessions, games and activities that involve and promote
teamwork, sharing, exercise, and creativity. Our goal is to instill in children a desire to be life-long learners.
Today, more than ever, the arts are needed for self-expression, communication, exploration, imagination, cultural and
historical understanding. Poets, artists, playwrights, and composers are often sources of truth, order, harmony, and meaning.
In addition, the Children’s Area organizes a book drive each year to promote literacy by providing free books at the festival. In
2012, the Children’s Area raised and donated over 5,000 books to the community at Fiesta del Sol.
• One 3’x8’ banner will be strategically placed in this highly
visited area
• One 3’x8’ banner will be strategically placed in this highly
visited area
• Your company’s logo will be placed on the back of Art and Culture
Pavilion T-shirts
• Your company’s logo will be placed on the back of Children’s Area
T-shirts
• Marketing Package included (See page 27)
• Marketing Package included (See page 27)
• You will be named the Art and Culture sponsor
• You will be named the Children’s Area sponsor
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Civil Rights of Immigrants Sponsor: $8,000
College Fair Sponsor: $8,000
At the Civil Rights of Immigrants booth, our goal is to educate and empower the immigrant community. The booth offers
free legal advice, citizenship workshops, voter’s registration, educational resources, “Know Your Rights” workshops, and much
more. Additionally, visitors are informed about ways in which they can be involved with PNCC as leaders to advocate for
immigrant civil rights’ policies at the state and national level.
The College Fair at Fiesta del Sol gives students and parents an opportunity to speak to college representatives about higher
education opportunities in a relaxed environment. Visitors learn about: the college application process, academic programs
tuition costs, and financial aid.
• One 3’x8’ banner will be strategically placed in this highly visited area
• Your company’s logo will be placed on the back of Civil Rights of
Immigrants T-shirts
• Marketing Package included (See page 27)
• You will be named the Civil Rights of Immigrants sponsor
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A new addition to the College Fair is the promotion of opportunities for undocumented students. The College Fair provides
resources that will help give them direction and guidance about the college application process, available scholarships and
other educational opportunities.
• One 3’x8’ banner will be strategically placed in this highly visited area
• Your company’s logo will be placed on the back of College Fair T-shirts
• Marketing Package included (See page 27)
• You will be named the College Fair sponsor
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Commemorative Poster Sponsor: $8,000
Copa Fiesta del Sol Sponsor: $15,000
(Limit: 3 Sponsors)
The Fiesta del Sol Commemorative Poster is a 2’x4’ painting created by
world-renowned artist, Alejandro Romero. The Commemorative Poster
is always a vibrant, colorful depiction of celebration, community, and
Latino culture that is collected by thousands.
Though Romero’s art is rooted in Chicago and in his Mexican
homeland, Romero has attracted international attention in the
art world. In 1985 alone, his works were exhibited in-group shows
in Canada, England, Japan, and the former Yugoslavia as well as in
California. His work has been the subject of individual exhibitions in
England and Italy, among other places. In 1996 Romero’s work was
included in a historical retrospective of art made by Chicagoans at
the city’s Museum of Contemporary Art, helping to bridge the gap
between the world of experimental contemporary art and the cultures
of ethnic communities. Romero currently resides in Chicago’s Pilsen
neighborhood.
In 2012, over 600 children from over 36 teams across the city participated in a weeklong soccer tournament from three
different co-ed age group divisions. The soccer tournaments take place at Chitown Futbol an indoor soccer facility near the
festival grounds. The tournaments are announced citywide – ensuring to provide your company with the desired audience.
Copa Fiesta del Sol is a great way to keep our children active, confident and healthy.
• One 3’x8’ banner will be strategically placed at the Chitown Soccer facility
• Marketing package included (See page 27)
• Your company’s logo will be placed on back of team uniforms T-shirts and awards
• You will be named the Copa Fiesta del Sol sponsor
• Strategic logo placement in Commemorative Poster
• Marketing Package included (See page 27)
• The Sponsor will be part of the Commemorative Poster presentation
with invited dignitaries at the Fiesta del Sol Opening Reception and
Scholarship Award Ceremony on Thursday, July 18th 2013
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House of Sol Sponsor: $8,000
Keeping Healthy Campaign Sponsor $8,000
Fiesta del Sol showcases House of Sol Chicago’s only free outdoor DJ showcase
dedicated to the city’s homegrown sound of “House” music. Each year, House of
Sol brings over forty Chicago DJ’s and has featured some of the most influential
House music figures who hold numerous DJ shows at some of Chicago’s biggest
venues. Among them are: Johnny Fiasco, Lego, Diz, Justin Long, Stacy Kidd, CZR,
DJ Heather, Gene Hunt, and more.
Alivio Medical Center and Pilsen Neighbors Community Council came together to create the Keeping Healthy Campaign, an
area at Fiesta del Sol that promotes a healthy lifestyle. Visitors receive free health screenings, information about free and
affordable health programs in the community, nutrition advice and much more. Over 3,000 visitors are served through the
services offered by the Keeping Healthy Campaign pavilion each year. As the Keeping Healthy Campaign sponsor, you will
contribute to the health education of the community.
House of Sol truly represents the many different genres of House music that
currently make up Chicago’s House music scene – and it shows in the diversity of
visitors and supporters every year.
• One 3’x8’ banner will be strategically placed in this highly visited area
• Marketing Package included (See page 27)
• One 3’x8’ banner will be placed within this highly visited pavilion
• Marketing Package included (See page 27)
• Your company’s logo will be placed on back of Keeping Healthy Campaign T-shirts
• You will be named the Keeping Healthy Campaign sponsor
• Your company’s logo will be placed on back of House of Sol T-shirts
• You will be named the House of Sol sponsor
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Opening Reception and Scholarship Awards
Ceremony Sponsor: $8,000
Recorrido del Sol 5K Run and Walk Sponsor:
$8,000
Each year, Pilsen Neighbors Community Council kicks off Fiesta del Sol one week prior at our Opening Reception and
Scholarship Awards Ceremony. Attended by over 600 people last year, the reception is an opportunity to present the Fiesta
del Sol Guadalupe A. Reyes Scholarships to the winners, unveil Alejandro Romero’s Fiesta del Sol Commemorative poster (see
page 14), network, and celebrate with our sponsors, community members and friends.
Going on its second year, The Recorrido del Sol 5k Run and Walk is a fundraiser for the Guadalupe A. Reyes Fiesta del
Sol Scholarship Program. Recorrido del Sol was the first major running event from the Pilsen community to benefit first
generation Latino college students from Chicago’s Southwest side. Besides being a fun and healthy event, the Recorrido del
Sol empowers youth through teamwork in organizing and participating in the event and by helping young Latino students
pay for college.
• Your banner will be strategically placed at event venue
• Marketing Package included (See page 27)
In 2012, teams made up of ten or more represented different companies, organizations and schools to support the cause;
among them were DePaul University, Irma Ruiz Elementary School, Instituto del Progreso Latino (IDPL) and WGN Channel 9.
The Recorrido del Sol took place in April at Chicago’s Grant Park with over 200 participants.
• You will be named the Opening Reception and Awards Ceremony
Sponsor
• Your banner will be strategically placed at event
Additional (optional) opportunities with Opening Reception
and Scholarship Awards Sponsorship:
• One 10’x10’ booth (with one 3’x8’ banner) at Fiesta del Sol
• One Guadalupe A. Reyes Fiesta del Sol Scholarship in your name
Total Sponsorship Package: $16,000
• You will be named the Recorrido del Sol 5K Run and Walk Sponsor
• Your company’s logo will be placed on back of Recorrido del Sol
T-shirts and awards
Additional (optional) opportunities with Recorrido del Sol
Sponsorship:
• One 10’x10’ booth (with one 3’x8’ banner) at Fiesta del Sol
• One Guadalupe A. Reyes Fiesta del Sol Scholarship in your name
Total Sponsorship Package: $16,000
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Schools Expo Sponsor: $8,000
Señorita Fiesta de Sol (Pageant) Sponsor
$8,000
Fiesta del Sol has always been a platform for education, offering resources and activities. At the Schools Expo, school
representatives from various Chicago Schools attend to offer parents and visitors information about what elementary
and High schools can offer their children. The goal of the Schools Expo is to increase parent involvement, boost student
recruitment, and provide information that will impact the future of students in the Pilsen community and beyond.
The Señorita Fiesta del Sol Pageant amplifies the beauty of contestants, but more importantly—contestants are leaders that
represent different communities. The winner is active with PNCC throughout the year, and she encourages other young
leaders to become active and involved. Contestants learn about their culture, roots, and heritage, and use this opportunity to
create positive changes in their community. The Señorita Fiesta del Sol Pageant promotes self-esteem, and enriches the lives
of all its contestants.
• One 3’x8’ banner will be placed within this highly visited pavilion
Señorita Fiesta del Sol Pageant takes place in June 2013, two months before Fiesta del Sol. A winner is crowned, Señorita
Fiesta del Sol and two others young women receive a second and third place. In 2012, over 400 people attended the Señorita
Fiesta del Sol Pageant and received excellent media coverage
• Marketing Package included (See page 27)
• Your company’s logo will be placed on back of Schools Expo T-shirts
• You will be named the Schools Expo sponsor
• Your banner will be strategically placed at event venue
• You will be named the Señorita Fiesta del Sol sponsor
Additional (optional) opportunities with Señorita Fiesta de
Sol Sponsorship:
• One 10’x10’ booth (with one 3’x8’ banner) at Fiesta del Sol
• One Guadalupe A. Reyes Fiesta del Sol Scholarship for the
winner of Señorita Fiesta de Sol Pageant in your name
Total Sponsorship Package: $16,000
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Guadalupe A. Reyes Fiesta del Sol Scholarship
Sponsor: $3,000
Marketing Package
One of eight children born to a family of Mexican immigrants, Guadalupe A. Reyes had little formal education. Despite this,
she devoted her life to improving the plight of children, seniors, and the disabled. After one of her eleven children suffered
severe disabilities caused by spinal meningitis in the 1950s, she began a 50-year campaign addressing the needs of people
with disabilities. In 1969, she established a school for children with developmental disabilities called Esperanza School –
“esperanza” meaning “hope” in Spanish. In 1973, she founded El Valor, which means “courage.” (Source: Chicago Park District).
• Your company’s logo is included in the Fiesta del Sol community poster. Three thousand (3,000) community posters are
distributed throughout Chicago three weeks prior to Fiesta del Sol
Mrs. Reyes (1918-2000) was active in Pilsen Neighbor Community Council and played a pivotal role in creating Fiesta del
Sol along with a group of mother activists – who were a leading force in the struggle to create Benito Juarez Community
Academy. This community victory led to a small block party that is now Fiesta del Sol. Mrs. Reyes was a community leader
devoted to improving the lives of Chicago’s Latino residents.
• Your company’s logo is included in our media print campaign ads (The gross impressions for these in 2012 were 1,450,000
and the reach was 411,312
Due to Mrs. Reyes’ dedication and commitment to people in need, our Scholarship Program has been named in her honor.
The Guadalupe A. Reyes Fiesta del Sol Scholarship has awarded over $800,000 in scholarships to Latino students in Chicago.
Included in most sponsorship packages
• Your company’s logo is included in the official Fiesta del Sol map. Fifty thousand (50,000) maps are distributed to patrons
during Fiesta del Sol’s four days – (Upon Negotiation)
• Your company’s logo and a link are posted on the Fiesta del Sol website (Two months before Fiesta del Sol) – (Upon
Negotiation)
• Average website hits between April – August (1 million)
• Your company’s name will be mentioned, and your company’s logo will be used in Fiesta del Sol’s Social Media Campaign,
which includes the following social networks:
• Facebook (6,400 Likes)
• Twitter (500 Followers)
• Newsletter (10,000 Subscribers)
• Strategic banner placement at Fiesta del Sol (upon negotiation)
• Name mention in advisories, press releases and Public Service Announcements surrounding the event – (Upon Negotiation)
• Stage mention – (Upon Negotiation)
• Rights to use Fiesta del Sol logo in all print and digital materials created by sponsor
Guadalupe A. Reyes, front left
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Thank you for your Interest
Sponsorship Inquiries
Fiesta del Sol 2013:
Thursday July 25
Friday
July 26
Saturday July 27
Sunday
July 28
5pm-10pm
11am-11pm
11am-11pm
11am-10pm
Claudia Marchan
Fiesta del Sol Coordinator
[email protected]
312-666-2663 ext: 222
Event Location:
1400 West Cermak Road
Chicago IL, 60608
(Between Morgan St. and Ashland Ave.)
Juan F. Soto
Executive Director
[email protected]
312-666-2663 ext: 225
Opening Reception and Scholarship Awards Ceremony
Thursday, July 18, 2013
Location: TBD
Carlos Pinedo
Fiesta del Sol, Chair
[email protected]
708-691-5109
Contact us:
Office Location:
Pilsen Neighbors Community Council
2026 S. Blue Island Ave
Chicago, IL. 60608
Phone: (312) 666-2663
Fax: (312) 666-4661
www.fiestadelsol.org
Follow us on Social Media!
Download our app for Iphone and Android
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