media kit 2016 - Bauer Trader Media

in horsepower we trust
me di a k i t 2 016
INT RODUC T ION
Street Machine connects with
640,136 Australians every month
over four different platforms.
Street Machine reaches 235,000
car enthusiasts per monthly issue.
Street Machine offers the latest on
auto-customisation, build-ups and all
things modified, and has a loyal following
among young males and motoring
enthusiasts.
Source: emmaTM conducted by Ipsos MediaCT, People 14+ for 12 months up to June 2013
media kit 2015
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E di t or’ s No t e
SINCE 1981, Street Machine has
been Australia’s biggest selling
and most widely read modifiedcar magazine, as well as one of
the most popular car mags of any
type. This provides us with the
resources to produce a magazine
with breadth, depth and quality
unparalleled in the marketplace.
Our success allows us to attract and retain the cream of
Australia’s motoring and lifestyle journalists, technical writers,
photographers, illustrators and graphic artists, all backed by
the superior production values of Bauer Trader Media. At the
centre of the magazine are our readers, because we know
our readers are our strength and our reason for being. And
for 35 years, our valued advertising clients have used Street
Machine to reach these readers, to market their products
and services to hundreds of thousands of passionate car
nuts right across the country. More power to us all, I reckon.
– Simon Telford
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F AST F A C TS
Readership: 235,000 – more than 7 readers per copy
ABC Circulation: 35,046 – more than 7 readers per copy
Editor: Simon Telford
First Published: 1981
Cover price: $9.50
Frequency: Monthly
FPC rate: $6,751
Readership cost per thousand: $28.72
Circulation cost per thousand: $192.63
Facebook followers: 267,606 organic – not purchased, engaged followers
(As of 17/2/2016)
www.streetmachine.com.au
australia’s MOST read PERFORMANCE
MOTORING magazine
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HISTORY
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B RA ND F OOT P RI NT
TWiTTeR & insTaGRam
fOlllOWeRs
paGe impRessiOns
Sourced to Google Analytics Dec-15
30,816 560,791
mOnThly
maGazine
ReaDeRship
Sourced to Audit Bureau
of Circulation Jul 2015
Sourced to Roy Morgan
235,000
640,136
*
*Total footprint includes Unique Browsers, Digital Sales, Facebook,
Twitter and Readership - but excludes Audits & Page Impressions
Sourced to Facebook
251,944
35,046
BRANDFOOTPRINT
TOTAL BRAND IMPACTS
faCebOOk
fOllOWeRs
maGazine
& Online
COpy sales
eDm
neWsleTTeR
25,799
unique
bROWseRs
streetmachine.com.au
Sourced to Google Analytics
Dec-15
96,186
media kit 2015
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DIGITAL O P P ORT UNITIES
The new Street Machine website:
www.streetmachine.com.au
Allows potential advertisers to target their clients
in several ways. Some of these are:
• High Impact Takeovers
• Strategic Banner Targeting
• Site Sections
• Geographic (State)
• Manufacturer
• Pre-Roll – 15 Second TVC
• Street Machine Live Social Events
• Mobile Advertising
• Direct Email Advertising
• Targeting across Bauer network
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DEMOG RA P HI C S
Street Machine readers are 2.7 times more likely to be skilled workers than
the population average.
Readership %
Population
Average %
Professional/Managerial
17%
35%
White Collar
15%
30%
Skilled
33%
16%
Semi-skilled/Unskilled
34%
19%
Status
Sources: emmaTM conducted by Ipsos MediaCT, People 14+ for 12 months up to June 2013 and ABC Audit January-June 2013
Street Machine reader attributes:
96%
93%
92%
90%
80%
71%
Feel that Street Machine is authoritative and trustworthy.
Find advertisements in Street Machine a good source of information.
Are trusted advisors when it comes to cars and car products.
Feel that Street Machine provides them with useful info when thinking
of buying car products.
Have purchased a product that was advertised in Street Machine.
Have purchased a product that was reviewed in Street Machine.
What our readers intend on buying next year:
75% Oils and Filters
70% Tyres
69% Car Care Products
63% Engine/Drivetrain
Modifications
58%
47% 42%
37% 32%
Wheels and Brakes
Exhaust
Interior Modifications
Exterior Modifications
In-Car Entertainment
Source: emmaTM conducted by Ipsos MediaCT, People 14+ for 12 months up to June 2013 2011 Readers
survey
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J OI N THESE G REAT BRA NDS
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9
CREATIV E E X E C UTIO N
DRAG CHALLENGE
SUBS PRIZES
D
AND YOU COULTHE 653hp
SUBSCRIBE TO
WIN
Subscribe to Street Machine this
month and you’ll get 12 issues of
your favourite mag and the chance
to win the 653hp Precision 427!
PRECISION
Y!
427! HURREND
S
PRECISION INTERNATIONAL
HAS SPECIFIED ONLY THE VERY
BEST COMPONENTS FOR THIS
427 CUBIC INCH, LS-BASED BEAST
This custom-built, one-of-a-kind
engine was screwed together by
the talented crew at Dandy Engines
and is run in, dyno tested and
ready to rumble!
Including:
GM Performance LS-X block
Scat crank
Mahle pistons
World Warhawk alloy heads
Edelbrock inlet manifold
Holley Ultra HP carburettor
Lunati roller cam
Jesel rockers
ICE ignition system
SUBSCRIBE OR RENEW
FOR JUST $79.95 AND YOU’LL GET:
The VPW Drag Challenge: 14,000hp worth of tough streeters, cruising the
highway, towing trailers, dodging rain and living the dream!
OFFER
19 MAR, 2013
WORTH
$30,000
✔
12 ISSUES OF STREET MACHINE
✔
CHANCE TO WIN THE 653hp PRECISION 427!
✔
PAY ONLY $6.70 AN ISSUE INSTEAD OF $8.95 AT THE SHOPS
✔
A SAVING OF 26%
✔
FREE DELIVERY TO YOUR DOOR
VISIT WWW.MAGSHOP.COM.AU/STM/M1301STM
OR CALL 136 116 AND QUOTE M1301STM
Competition closes March 19, 2013 at 11.59pm AEST. For full terms and conditions of entry and ACP’s privacy notice, visit www.magshop.com.au/stm/m1301stm. Winner’s names will be published in The Australian on 29/03/2013. Open to Australian Residents aged 18 years and over, who subscribe to Street Machine magazine for a minimum of 12 months. The draw will take place at Promoter’s premises at 54 Park Street, Sydney NSW 2000 on March 27, 2013 at 11.00am
AEDST. If you do not want your information provided to any organisation not associated with this promotion, please indicate this clearly in your entry. The promoter is ACP Magazines Ltd (ABN 18053273546). Competition authorised under permit numbers: NSW: LTPS/12/09094, VIC: 12/2847, SA: T12/2133, ACT: TP12/04085.
124
s t r e e t ma c h ine
VALVOLINE STREET MACHINE OF THE YEAR (SMOTY)
street machin e
125
ADVERTORIAL
SMOTY WEBSITE
The Australian automotive performance market has a rich and proud heritage. For years local design, ingenuity and manufacturing
has created many fantastic performance-related products. At Street Machine we are proud to showcase and support truly Australianengineered and manufactured products — here are a few Aussie manufacturers keeping the dream alive, helping to keep the local
industry thriving and keeping people in real jobs. So support your local Aussie-made products.
AustrAliAn PerFOrmAnCe
mAde PrOduCts
S M1 1 1 3 _ A M_ B o w d e n s
-
1
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0M
1 03 6- 10 49 _- 13 20 _T D
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8 e: l2 o5 + -1 0 1: 0 20 0 1 3 - 1 0 - 2 8 T 0 9 : 3 7 : 4 5 + 1 1 : 0 0
GOT A HEAT
ISSUE?
PROUDLY AUSTRALIAN MADE & OWNED
This month we talked to Craig Mahoney from
DynoLog
DCI HAS THE ANSWER
Mainline autoMotive equipMent
✔ Est: 1987
✔ ADR / FIA approved
✔ Custom logos/embroidery
✔ CAMS/ANDRA approved
PREMIUM CAR CARE PRODUCTS
FOR REAL CAR ENTHUSIASTS
✔ Untrimmed Shells available
✔ Wide range of safety products
✔ Large ranges of Sizes and Models
✔ Billet Alloy and Steel side mounts available
S M 1 1 1 2 _ A M _ L O WE . p d f
WWW.BOWDENSOWN.COM.AU
VELO RACING PRODUCTS
Pa g eSM
1 1 1Tel:
2 18 2/+61
_0 A
93M
/ 9357
_2 S
0 l1 i2511
2 n, g _1 s0 h: o3 t6 .: p0 d5 S
f(08)
M
A1P
M2a8369
1g 4e _ G
10055
A _2 T6 u/ f0 f9 / -2 0 11 2 2, 0 14 4: -0 15 0: -2 29 0 TP 1M2 : 1 6 : 2 7 + 1 1 : 0 0
Web: www.dciperformance.com.au
velo.com.au
PRODUCT OF THE MONTH
BA-BF FALCON
Australia’s leading supplier of
Commodore engine bay aesthetic
enhancments. Talk to the trophywinning, industry-acclaimed
engine bay specialists about your
Commodore today!
TH
ON
T
FREETMENLE!
JUS SA
AD AFTER
3M
CNC-MACHINED
BILLET ALLOY
DRESS CAPS FOR
ALL COMMODORE
MODELS
Describe your business.
Use three words to some up your business.
Where are you products used?
We manufacture a range of performance
measurement dynamometer products, for engine
and vehicle applications.
World Class Dynamometers.
Our dynamometer products are in use throughout
Australia, and in many international locations
around the world.
When and where did you start?
One and two-piece billet strut tops VB-VE • Stainless steel fabrication
• VB - VL stainless steel scuff plates (polished or satin)
• Stockists of Tuff Mounts
www.lowefabrications.com.au
Email: [email protected]
FROM ONLY
1300 916 209
www.SlingShotConverters.com.au
Shipping to Australia and New Zealand
395
$
S M1 1 1 1 _ A M_ A u s s i e
De s e r t . p d f
www.tuffmounts.com.au
MADE BY AUSTRALIANS
FOR AUSTRALIANS!
Mainline Automotive Equipment Pty Ltd
commenced operations as a company in 1992,
initially specialising in automotive diagnostic
equipment sales, service and technical training.
P a gIne the1mid21990’s
9 / 0 9
2 0 1 1manufacturing
,
1 2 : 2 our
4
we/ started
own computer based engine analysers, and chassis
dynamometers for vehicle tuning, performance
enhancement, diagnostic, and product R &D
applications.
We currently have manufacturing facilities located
in Sydney and Melbourne, and representation in
many countries throughout the world.
Where is the company now and why?
We are now one of the main players in the
international marketplace, and have a wellearned reputation for producing a range of
quality, and innovative, engine and chassis
dynamometer products.
Home of the
Triple Flow
Burnout King
$850.00
Street & Strip
$750.00
New Combo
pack
O3 9465 8806
S M0 1 1 3 _ G A _ H u r r i c a n e . p d f S M
P 1a 0g 1e 4 _1 A M
2 _1 C
/ A
1E
1 / -2 0 11 2 2, 0 11 41 -: S
03 M
85 1-:
Tech Support:
121 161 [email protected]
_1AA
0MM
: _4 R
0 e: d2 b5 a+ c1 k0 : -0 0
www.aussiedesertcooler.com.au
We have continued to design and manufacture our
dynamometer products within Australian to maintain
the highest possible standards for build quality, and
long term product reliability, to exceed our client’s
expectations, and to achieve the highest possible
levels of customer satisfaction.
CAE Performance Products
We have manufactured the original Aussie
high performance gear- reduction starters
Our products have a very high Australian content,
with approximately 90% of all raw materials and
components being sourced from within Australia.
FOR OVER 25 YEARS!
HT-HK
1 5/8” & 1 3/4”
www.hurricane.com.au
Small Block Chev 4 into 1
We make starters for all applications that
fit and start every time.
What is your company’s unique selling point?
Come and visit us at:
7 Main Rd Castlemaine VIC 3450
T: 03 5472 1442 F: 03 5472 4111
E: [email protected]
Or visit our web site to view all products
www.hurricane.com.au
www.caeperformanceproducts.com.au
SUPPORT AUSTRALIA, BUY AUSTRALIAN MADE
1
We have been continually trading for more than
23 years, and longer than any other Australian
2 0 1 3 - 0 9 - 3 dynamometer
0 T 1 5 : 0manufacturer.
8 : 3 0 + 1 0 : 0 0
Why have you decided to keep your business in
Australian and how much of it is produced here?
CUSTOM
STARTERS
MADE TO
ORDER
Our unique selling point would simply be our passion
to produce the most advanced and innovative
dynamometer systems possible, and our ability
to provide unsurpassed after sales service and
technical support to all our customers throughout
the world, irrespective of geographical location.
What differentiates you from your
competitors?
The underlying, and distinct, difference our
dynamometer systems have over our competitor’s
products is our, unsurpassed, control and data
acquisition systems.
Our dynamometer control system can maintain
PM
“rock solid” steady state control, and maintain a
100% linear acceleration curve during dynamic
power measurements (Power Ramp Tests). A
precisely controlled acceleration rate (Engine or
Chassis Dynamometer) ensures consistent engine
and / or driveline thermodynamics, and repeatable
results time after time.
A Mainline DynoLog Dynamometer control
system will also respond instantly to sudden
torque changes, such as aggressive turbo boost
or nitrous oxide injection, without fluctuation. A
poor dynamometer control system will result in
performance data fluctuations (“Hunting”) while
trying to re-establish and maintain control, thus
producing graphs with erratic power and torque
trace curves, instantaneous power spikes, or other
indications that the control system is not operating
effectively.
We also offer more data acquisition capabilities
than any of our industry rivals, including a vast
range of hardware inputs, and innovative software
tools, which significantly enhance performance
measurement accuracy and efficiencies.
What achievement or product are you most
proud of?
Our new 4000Hp axle hub chassis dynamometer,
specifically designed for extreme performance
drag car applications.
Who uses your products?
Our dynamometer products are used by serious
performance tuning specialists, research and
development engineering organisations, and
technical training institutions throughout the world.
Do you feel that you product has a better
reputation because it is Australian Made?
Absolutely! Australian made products are well
respected in both our local market, and in many
international markets, around the globe.
Our dynamometer products are reputed to be of
high manufacturing standards, offer exceptional
long term reliability and a very high return on
investment, compared to many other dynamometer
products on the market.
What are you currently developing?
Our dynamometer product range is continually
increasing, and although we cater predominantly
for the automotive industry, we are currently
developing some exciting new dynamometer
products for agricultural and marine applications.
How has running a business in Australia
changed?
Operating a business in Australia in recent years
has certainly presented many challenges. Global
financial pressures in the international market and a
high Australian dollar value are always a concern in
regards to export sales results, and manufacturing
competitiveness.
Being able to adapt and cater our product range
for more international markets and industry
applications, will certainly assure our success
going forward in to the future.
Drag car engines are usually tested out of the
vehicle on high capacity engine dyno, or tested
and tuned at the drag strip.
Our new Pro Hub 4000 model dynamometer
provides the ultimate “in chassis” tuning and
testing solution.
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10
Product pack and additional Opportunities
Street Machine gives its advertisers several key ways of integrating its brands
with the magazine. This could be through product giveaways, section sponsorships or even getting involved with a car build, such as the ‘Project Swinger’
Dodge Dart or Holden HQ Monaro GTS. Usually these opportunities only cost
the advertiser parts and labour, yet gains them huge editorial mentions.
READER’S GIVEAWAY
Dodge dart swinger
Section Sponsorship
Rislone gift bag
READER’S GIVEAWAY
hq monaro gts
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11
P RINT AD V ERTISI NG S P E C S
Dimensions (Width x Height)
Insertions
Trim
Type
Bleed
Full page
219 x 297mm
190 x 270
229 x 307
Double-page spread
438 x 297
418 x 277
448 x 307
Half-page vertical
108 x 297
90 x 270
118 x 307
Half-page horizontal
219 x 145
190 x 130
229 x 155
Third-page vertical
72 x 297
60 x 270
82 x 307
Quarter-page block
102 x 140
N/A
N/A
Bauer Media can only accept digital ads via Quickcut or ACP Ads.
Digital files will not be accepted on disk, via email or any other content
delivery system.
Bauer Media will only accept digital files that meet the following requirements.
Files that do not meet these specifications will be rejected:
•
•
•
•
•
•
•
•
•
•
File must be a PDF version 1.3.
All fonts must be embedded.
All elements must be CMYK. RGB or spot colours are not allowed.
Images must have an effective resolution of at least 150dpi (300dpi is recommended).
Trim size must be correct according to Bauer Media specifications.
5mm bleed must be included on all sides of ad. This is in addition to the trim size.
PDF must contain crop marks, positioned outside the bleed area.
Files must be supplied as single pages, one PDF per page. Spreads or multi-page
PDFs are not allowed.
True type, CID or Multiple Master fonts are not allowed.
Total ink weight must not exceed 280.
Bauer Media cannot take responsibility for accurate reproduction of
advertisements if:
•
•
•
•
Fonts are artificially stylised.
Font sizes are below five points for solid or below nine points for reversed or non-solid text.
Text or other content is placed outside the live type area.
Bauer Media adheres to the 3DAP recommendations for file preparation and proofing.
When a 3DAPv3 compliant proof made from the supplied file is not submitted,
Bauer Media cannot take responsibility for accurate colour reproduction.
For more detailed information and how-to guides for preparation and submission of digital files,
please visit:
http://www.bauer-media.com.au/supplying-digital-material.htm
Bauer Media can only take responsibility for accurate colour reproduction of digital advertising
material if a digital file and proof is supplied in accordance with 3DAPv3 guidelines.
More information is available at: www.3DAP.com.au
Please direct enquiries to:
Paul McCaig – Client Services Team Leader
t: (03) 9567 4372
e: [email protected]
media kit 2015
12
P RI NT AD V ERTISI NG RATES
PRINT Rate card
Casual
3x
6x
12x
DPS
$13,502
$12,278
$12,016
$10,804
Full page  
$6751
$6139  
$6008  
$5402 
Half page  
$3677  
$3382 
$3308 
$2941  
Third page  
$2249 
$2069 
$2024  
$1876
Quarter page  
$1687  
$1551 
$1517  
$1348  
Specified positions
Inside front cover  
$7900
$7267  
$7109 
$6319  
Outside back cover  
$8160  
$7507 
$7343  
$6527  
Inside back cover  
$7438  
$6841  
$6693  
$5950  
NOTE: THE ABOVE RATES DO NOT INCLUDE GST. GST at 10% will be added to above rates with invoice. Premium
positions attract 10% loading
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DIGITAL RATE C ARD A ND S P E C S
PLACEMENT
AD TYPE
RATE CARD
BUY TYPE
AD SIZE
Homepage
Takeover
Leaderboard, MREC,
Skyscraper Gutters
$800 per pay
Cost per day
450 x 90px, 300 x 250px,
2 x (160 x 800px)
Homepage
Advertorial Feature Article
$990
Cost per
week
Image + Text
ROS
Leaderboard
$40
CPM
450 x 90px
Site Section, Manufacturer, State
ROS
MREC (includes mobile)
$60
CPM
300 x 250px
Site Section, Manufacturer, State
ROS
Footer Banner
$30
CPM
728 x 90px
Site Section, Manufacturer, State
ROS Pre-roll
Pre-Roll
$90
CPM
15-Second TVC
Live
Social Page powered by
Scribble
POA
POA
TARGETING
media kit 2015
14
DEAD L I NES
Issue
Name
On Sale
Date
Booking
Deadline
Material
Deadline
January 2016
17/12/2015
18/11/2015
20/11/2015
February 2016
28/01/2016
16/12/2015
18/12/2015
March 2016
25/02/2016
27/01/2016
29/01/2016
April 2016
24/03/2016
24/02/2016
26/02/2016
May 2016
21/04/2016
22/03/2016
24/03/2016
June 2016
19/05/2016
20/04/2016
22/04/2016
July 2016
16/06/2016
18/05/2016
20/05/2016
August 2016
14/07/2016
15/06/2016
17/06/2016
September 2016
11/08/2016
13/07/2016
15/07/2016
October 2016
08/09/2016
10/08/2016
12/08/2016
November 2016
06/10/2016
07/09/2016
09/09/2016
december 2016
03/11/2016
05/10/2016
07/10/2016
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SP EC IAL S : HOT RODS
THE upcoming issue of our well-known and sought after Street Machine
Hot Rod magazine is packed with all the coolest and most cuttingedge rods, customs and racers, plus heaps of info from Australia’s
most experienced hot rodders.
The 2015 Street Machine Hot Rod magazines are a celebration of Australia’s
burgeoning rod and custom scene. Using world-class photography and design,
the mags will showcase the very best cars from Australia and around the world.
As more car enthusiasts discover hot rodding, the Street Machine Hot Rod
magazines will inspire and inform them about this fantastic hobby.
DEADLINES
Street Machine Hot Rods – Issue #17
Issue Number
Booking Deadline
Material Deadline
On Sale Date
SM01606
20/02/16
01/03/16
01/06/16
SPECS
SIZE (Width x Height)
BLEED mm
TRIM mm
TYPE mm
DPS*
430 x 285
420 x 275
410 x 265
FULL PAGE
220 x 285
210 x 275
200 x 265
HALF (HORIZONTAL)
220 x 146
220 x 146
200 x 126
*DPS ads should be supplied as two separate pages.
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16
S P E C IAL S : L S X
SINCE its debut on the Australian scene in 1999, GM’s LS family of
V8s has captured the imagination of the buying public and fostered a
thriving aftermarket scene.
With 15 years of LS-powered Holden production behind us, the market for performance upgrades is huge. And while the manufacturing of new Holdens is
drawing to an end, the prospect of both new Camaros and Cadillacs in dealerships is an exciting one.
On the modified-car scene, LS engines are the motor de jour for fast street cars
and elite street machines. They are also popular in drag racing, off-road racing
and many other forms of motorsport.
DEADLINES
Street Machine LSX – Issue #3
Issue Number
Booking Deadline
Material Deadline
On Sale Date
LSX #3
08/04/16
08/04/16
02/05/16
SPECS
SIZE (Width x Height)
BLEED mm
TRIM mm
TYPE mm
DPS*
430 x 285
420 x 275
410 x 265
FULL PAGE
220 x 285
210 x 275
200 x 265
HALF (HORIZONTAL)
220 x 146
220 x 146
200 x 126
*DPS ads should be supplied as two separate pages.
media kit 2015
17
SP ECIA L S : S UMMER NATS
AS Street Machine Summernats gets bigger and better every
year, so does our dedicated magazine.
In 2016 we will be bringing our faithful readers all the action from the four-day
event, including the complete official results from all the events, including Horsepower Heros, the Burnout Championship of the World, The Elite Judging Pavilion, the Mean Mountains of Metal from ‘Tuff Street’, together with full stories on
the characters from Summernats.
So as the smoke settles on another huge Summernats, the first thing people want
to do is relive it – and 2016 could be the best Summernats ever. What a great
way to promote your service or product. Australia’s biggest car show, Australia’s
biggest car magazine: Street Machine Summernats 2016.
DEADLINES
Street Machine Summernats – Issue #29
Issue Number
Booking Deadline
Material Deadline
On Sale Date
#29
14/01/15
16/01/16
12/02/16
SPECS
SIZE (Width x Height)
BLEED mm
TRIM mm
TYPE mm
DPS*
430 x 285
420 x 275
410 x 265
FULL PAGE
220 x 285
210 x 275
200 x 265
HALF (HORIZONTAL)
220 x 146
220 x 146
200 x 126
*DPS ads should be supplied as two separate pages.
media kit 2015
18
CONTA C TS & NOTES
Talk to your brand sales representative today about a
tailored campaign to put you in touch with Australia’s
motoring enthusiasts.
Brand Sales Manager
Joseph Lenthall
e: [email protected]
t: (02) 8114 9421
Digital Sales Manager – Motoring
Naji El-Kazzi
e: [email protected]
t: (02) 8114 9463
Group Sales Manager – Motoring
Victoria
Matthew Rice
Bruce Williams
e: [email protected]
e: [email protected]
t: (02) 9263 9706
t: 0418 349 555
Queensland
Todd Anderson
e: [email protected]
t: 0409 630 733
Agency Representatives:
NSW
VIC
Kolomiiets, Max
Andrea de Kauwe
e: [email protected]
e: [email protected]
t: 0415 869 176
t: 0409 117 675
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