2015 Sportfishing Summit Program Book

Transcription

2015 Sportfishing Summit Program Book
OCTOBER 20-22, 2015
LOEWS DON CESAR HOTEL
ST. PETE BEACH, FLORIDA
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AMERICAN
SPORTFISHING
ASSOCIATION
Welcome to the 2015 Sportfishing Summit!
On behalf of the board of directors, ASA’s members, partners and staff, we welcome you to St. Pete Beach and
the 2015 Sportfishing Summit, the association’s business meeting and premier networking event.
The Loews Don Cesar Hotel, known as the “Pink Palace,” opened in 1928 when it gained renown as a Gulf Coast
destination during the height of the Jazz Age. Today, it’s a modern hotel located on one of the Gulf’s most
beautiful beaches!
The Sportfishing Summit is the one time each year that the sportfishing community comes together to discuss
our collective future. This annual business meeting underscores our desire to bring together the association’s
members along with others from the sportfishing community to provide a productive meeting that is timely,
useful and a good business investment.
In fact, we encourage you to attend the board of directors and committee meetings in order to gain a better
understanding of how ASA staff and your colleagues work on your behalf. The networking breakfasts, lunches
and the Hospitality Suite also offer informal ways to discuss issues that impact your business.
Information and More Information
As usual, we have a full agenda planned for members and guests.
Monday, October 19 – Today, we have the Keep Florida Fishing Steering Committee meeting and the ASA Board
of Directors meeting. We’re also hosting an informal, outdoor meet and greet on Monday evening – a Party with
a Purpose – to thank current ASA Sportfishing PAC donors and provide some general information about the
PAC. Everyone is welcome to attend.
Tuesday, October 20 – Our members and guests meet for breakfast and then we break out into our committee
meetings. We meet for lunch and then move onto our afternoon general business sessions. The evening is
capped off with a full-on welcome reception for all our attendees and guests.
Wednesday, October 21 – Today, we follow the same pattern as Tuesday. The exception is the Sportfishing
Summit annual dinner and awards presentations on Wednesday evening.
Thursday, October 22 – On the last day of the Summit, the board of directors meets just before our General
Membership meeting. At the conclusion of that meeting, the association’s members adjourn for another year.
We are serving a full breakfast this year and encourage everyone to attend!
We’re glad you are here and welcome to St. Pete Beach!
Dave Bulthuis
Vice President, Sales, Costa
Chairman, ASA’s Board of Directors
Mike Nussman
President and CEO
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AGENDA
Current as of September 21, 2015 – The agenda is subject to change.
We’re Talking Branding and Angler Recruitment,
Retention and Reactivation
Nothing has more of an impact on our industry than turning new people into enthusiastic anglers – and keeping
them engaged.
During this year’s Sportfishing Summit, we’re going to take a look at our future, paying particular attention to
three key factors that will keep our industry moving forward: recruiting new anglers, retaining the ones we have
and re-engaging those who need to get back into our sport!
Monday, October 19
11:00 a.m. – 6:00 p.m.Registration������������������������������������������������������� Fifth Floor Foyer (King Charles Ballroom)
11:00 a.m. – 6:00 p.m.
Hospitality Suite ���������������������������������������������������������������������������������������������Boca Ciega Suite
Noon – 2:15 p.m.
Keep Florida Fishing Steering Committee Meeting�������������������������������������������Del Prado
2:30 p.m. – 5:30 p.m.
ASA Board of Directors Meeting ��������������������������������������������������������������������� North Terrace
6:00 p.m. – 8:00 p.m.
Party With a Purpose! ����������������������������������������������������������������������������������������Beach Pavilion
Join us for cocktails and hors d’oeuvres and learn about ASA’s SportfishingPac
Tuesday, October 20
8:00 a.m. – 6:00 p.m.Registration������������������������������������������������������� Fifth Floor Foyer (King Charles Ballroom)
8:00 a.m. – 6:00 p.m.
Hospitality Suite ���������������������������������������������������������������������������������������������Boca Ciega Suite
8:00 a.m. – 8:45 a.m.
2015 Sportfishing Summit Breakfast��������������������������������������������������������������� South Terrace
Welcome and the day’s overview
8:30 a.m. – 9:30 a.m.
Spouses and Guests Welcome Breakfast������������������������������������������������������ Board Room 3
10:30 a.m. – 10:45 a.m.
Morning Break ������������������������������������������������������������������������������������������������� Fifth Floor Foyer
9:00 a.m. – Noon
ASA Committee Meetings
• Government Affairs������������������������������������������������������������������������������������������� North Terrace
• Communications���������������������������������������������������������������������������������������������������������Del Prado
• Membership�������������������������������������������������������������������������������������������������������������Buena Vista
• Consumer Shows ���������������������������������������������������������������������������������������������� Board Room 1
Noon – 1:00 p.m.
Networking Lunch������������������������������������������������������������������������������������������������� South Terrace
Afternoon General Sessions – It’s All About the Brand, ’Bout the Brand!
All afternoon sessions are held in the King Charles Ballroom
1:15 p.m. – 1:30 p.m.
Setting the Stage for the Afternoon’s Sessions
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AGENDA
1:30 p.m. – 2:30 p.m.
Keynote Speaker – Ken Schmidt – The Harley-Davidson Brand
Ken Schmidt, a key player in one of the most celebrated turnarounds in corporate
history – Harley-Davidson – will provide insight into how Harley-Davidson
transformed itself into one of the world’s most dominant brands.
2:30 p.m. – 2:45 p.m.Break������������������������������������������������������������������������������������������������������������������� Fifth Floor Foyer
2:45 p.m. – 3:45 p.m.
Building and Sustaining Iconic Brands – Presented by RBFF
During this session, Colle+McVoy, the creative agency for the Recreational Boating
& Fishing Foundation (RBFF), will provide an overview of how they helped build
the TakeMeFishing® brand. Going one step further, they will use those concepts to
analyze other iconic brands – Indian Motor Cycles, Land ’O Lakes, Old Navy and
Purina – and how these branding concepts can be applied to our iconic brand
of fishing.
3:45 p.m. – 4:30 p.m.
What is the Fishing Brand?
This is the perfect time to examine what constitutes the recreational fishing brand
and what your association does to promote and protect one of the most iconic
brands in the U.S.
6:00 p.m. – 8:00 p.m.
Welcome Reception – Everyone is Invited ��������������������������������������������� Sunset’s Pavilion
Wednesday, October 21
8:00 a.m. – 6:00 p.m.Registration������������������������������������������������������� Fifth Floor Foyer (King Charles Ballroom)
8:00 a.m. – 6:00 p.m.
Hospitality Suite ���������������������������������������������������������������������������������������������Boca Ciega Suite
8:00 a.m. – 8:45 a.m.
General Summit Breakfast��������������������������������������������������������������������������������� South Terrace
9:00 a.m. – Noon
ASA Committee Meetings
• Government Affairs������������������������������������������������������������������������������������������� North Terrace
• Data & Statistics �����������������������������������������������������������������������������������������������������Buena Vista
• Trade Show������������������������������������������������������������������������������������������������������������������Del Prado
10:30 a.m. – 10:45 a.m.
Morning Break ������������������������������������������������������������������������������������������������� Fifth Floor Foyer
9:00 a.m. – 10:30 a.m.
ASA Committee Meetings
• Advocacy������������������������������������������������������������������������������������������������������������ Board Room 3
• Finance ���������������������������������������������������������������������������������������������������������������� Board Room 1
Noon – 1:00 p.m.
Networking Lunch������������������������������������������������������������������������������������������������� South Terrace
Afternoon General Sessions – Talkin’ About Our Generations!
All afternoon sessions are held in the King Charles Ballroom
1:30 p.m. – 2:30 p.m.
Keynote Speaker – Cam Marston – Generational Change and the Marketplace
Cam Marston is the leading expert on the impact of generational change and its
impact on the marketplace. As an author, columnist, blogger and lecturer, he imparts
a clear understanding of how generational demographics are changing the landscape
of business.
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2:30 p.m. – 3:15 p.m.
And the Numbers Have It!
The Recreational Boating & Fishing Foundation and Southwick Associates have some
eye-opening data to share about generational trends in fishing and how the “churn”
rate impacts anglers – and your business!
3:15 p.m. – 3:30 p.m.Break������������������������������������������������������������������������������������������������������������������� Fifth Floor Foyer
3:30 p.m. – 4:00 p.m.
60 Million Anglers – Can We Get There?!
We all have a responsibility to engage new anglers, keep the ones we have and entice
back the ones that have dropped out of our sport. Our industry’s future depends
on it. We’ll have some “show and tell” about programs that are on target to address
these issues. BUT – we want to hear from you as well. This is going to be a two-way
session, so bring your best examples and your best ideas.
6:00 p.m. – 9:30 p.m.
2015 Sportfishing Summit Reception and Awards Dinner
The dinner will be held in the King Charles Ballroom and the reception is on the
South Terrace.
Thursday, October 22
7:30 a.m. – 9:15 a.m.
Board of Directors Meeting������������������������������������������������������������������������������� North Terrace
9:30 a.m. – 10:35 a.m.
General Membership Meeting�����������������������������������������������������������King Charles Ballroom
You Don’t Want to Skip This!! It’s important for you, our members to hear what the
committees and the board of directors ultimately decide is our direction for the next
year and into the future. If you haven’t attended the General Membership Meeting,
this is the year you want to stick around. Our committee chairmen will report on their
committee deliberations and you’ll hear from our board chairman what actions the
board took during its two meetings.
A full breakfast will be served. Everyone is welcome to attend.
PLEASE NOTE – Registration and the Hospitality Suite are closed on Thursday, October 22.
The 2015 Sportfishing Summit Registration Desk and
Hospitality Suite
This year, the Registration Desk and the Hospitality Suite are in two different locations. However, the
hours are the same for each.
Registration Desk – Fifth Floor Foyer near the King Charles Ballroom.
Hospitality Suite – Boca Ciega Suite located on the 7th Floor
The Registration Desk and Hospitality Suite are open:
Monday, October 19 . . . . . . . . . . . . 11:00 a.m. – 6:00 p.m.
Tuesday, October 20. . . . . . . . . . . . 8:00 a.m. – 6:00 p.m.
Wednesday, October 21. . . . . . . . . 8:00 a.m. – 6:00 p.m.
The Registration Desk and the Hospitality Suite are closed on Thursday, October 22.
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BOARD AND
COMMITTEE MEETINGS
Board of Directors Meetings
Monday, October 19
2:30 p.m. – 5:30 p.m.
�����������������������������������������������������������������������������������������������������������������������North Terrace Room
Thursday, October 22
7:30 a.m. – 9:15 a.m.
�����������������������������������������������������������������������������������������������������������������������North Terrace Room
Committee Meetings
Monday, October 19
Noon – 2:15 p.m.
Keep Florida Fishing Steering Committee �����������������������������������������������������������Del Prado
Tuesday, October 20
9:00 a.m. – Noon
Committee Meetings
• Government Affairs������������������������������������������������������������������������������������������� North Terrace
• Communications���������������������������������������������������������������������������������������������������������Del Prado
• Consumer Shows ���������������������������������������������������������������������������������������������������Buena Vista
• Membership��������������������������������������������������������������������������������������������������������� Board Room I
10:30 a.m. – 10:45 a.m.
Morning Break ������������������������������������������������������������������������������������������������� Fifth Floor Foyer
Wednesday, October 21
9:00 a.m. – Noon
Committee Meetings
• Government Affairs������������������������������������������������������������������������������������������� North Terrace
• Data and Statistics�������������������������������������������������������������������������������������������������Buena Vista
• Trade Show������������������������������������������������������������������������������������������������������������������Del Prado
9:00 a.m. – 10:30 a.m.
Committee Meetings
• Advocacy������������������������������������������������������������������������������������������������������������ Board Room 3
• Finance ���������������������������������������������������������������������������������������������������������������� Board Room 1
10:30 a.m. – 10:45 a.m.
Morning Break ������������������������������������������������������������������������������������������������� Fifth Floor Foyer
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SPEAKERS
The 2015 Sportfishing Summit Keynote Speakers
In addition to information specific to our industry, we also have five outstanding speakers who will provide
you with unique perspectives on current events and business practices that you can take back to your place of
business. This year we again have two very unique and popular speakers on the agenda.
TUESDAY, OCTOBER 20
Visioning Your Brand with Ken Schmidt
Ken Schmidt is the former Director of Communications Strategy for Harley-Davidson
Motor Company. Ken is one of the most in-demand speakers and communications
consultants in America, Ken Schmidt has lived a life that most can only dream about. He
has toured the world on two wheels, met with presidents and royalty, partied with movie
and music legends, and appeared numerous times on network news.
As the former Director of Communications, he played an active role in one of the most
celebrated turnarounds in corporate history – and got paid to ride motorcycles. He is
widely known as one of the business world’s most outspoken and provocative thought
leaders and has partnered with many of the world’s most successful brands.
Ken shares stories and insights on the road to building a fanatically vocal customer base,
creating a passionately loyal corporate culture and developing leaders who inspire and
motivate.
WEDNESDAY, OCTOBER 21
Generational Insights with Cam Marston
Cam Marston, President of Generational Insights, is the leading expert on the impact of
generational change and its impact on the marketplace. As an author, columnist, blogger,
and lecturer, he imparts a clear understanding of how generational demographics are
changing the landscape of business. Marston and his firm have provided research and
consultation on generational issues to hundreds of companies and professional groups,
ranging from small businesses to multinational corporations, as well as major professional
associations, for over 16 years.
He’s been interviewed for his insights by organizations as different as the BBC, Good
Morning America, and German Public Radio. His clients range from the U.S. Army,
General Electric, Prudential and PricewaterhouseCoopers to Kentucky Fried Chicken,
Kroger and the Boy Scouts.
Cam is a native of Mobile, Ala., and a Tulane University alumnus. He is the author of four
books, husband to Lisa and father of four.
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SPEAKERS
The 2015 Sportfishing Summit Featured Speakers
Mike Caguin
Chief Creative Officer
Colle+McVoy
Mike Caguin has helped transform
Colle+McVoy into a vibrant, creatively
driven and nationally recognized
agency. Under his leadership, C+M
has been recognized by some of the industry’s most
revered awards including Communication Arts, The
One Show, the Webby Awards, Cannes Lions, the
O’Toole Awards, Graphis, Obies, AIGA and the Effies.
He has worked at shops large and small and from
coast to coast, including Butler, Shine, Stern & Partners
and TBWA\Chiat\Day. His client experience includes
BMW MINI, Cannondale, Caribou Coffee, Detroit
Pistons, ESPN, General Mills, Indian Motorcycle, Infiniti,
Land O’Lakes, Nestlé Purina, Nissan, People For Bikes,
Recreational Boating & Fishing Foundation, Red Wing
Shoes, Schwinn and USA Swimming. In his spare time
Mike enjoys running, cycling and swimming, as well as
fishing with his two children.
Rob Southwick
President
Southwick Associates
For 25 years, Southwick Associates,
under the leadership of founder and
President Rob Southwick, has been
the leader in statistics and business
trends for fish, wildlife and the outdoors. Southwick
Associates helps the outdoor community – both public
and private entities – to better understand outdoor
markets, how recreational activities translate into jobs,
and how to increase sales and profitability. Southwick
received his business and economics training at the
University of Florida, and began his career working for
the Sport Fishing Institute. With more than a dozen talented source experts, Southwick Associates provides
the fishing and hunting community with the information needed to improve participation and profits.
Frank Peterson
President and CEO
Recreational Boating & Fishing
Foundation
Frank Peterson joined the Recreational
Boating & Fishing Foundation (RBFF)
as President and CEO in 2007.
Previously, he served in leadership roles at a variety
of organizations including Mobil Oil Corporation,
Marketing General and his own business development
services firm. At RBFF, Peterson uses his organizational and marketing skills to increase participation in
boating and fishing. The many initiatives developed
and managed under Peterson’s leadership, including the re-branding of RBFF’s consumer outreach
campaign Take Me Fishing™ and the introduction of
the industry’s first-ever Hispanic outreach campaign,
Vamos A Pescar™, have contributed to positive trends
in fishing and boating participation.
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SEA PORCH
RESTAURANTSUNSETS’
TEQUILA BAR
CAMP CESAR
TR’S
POOLGENERAL
STORE
ADMINISTRATIVE
SPA OCEANA
OFFICE
MEETING ROOMS MAP
ADMINISTRATIVE
OFFICE
DON CESAR CLUB
SPLASH
CAMP CESAR
M
NECSESSORIES
TR’S
GENERAL DEBAZANW
STORE
COURTYARD
GAT
PATIO
ATM
SPLASH
THE
ELEVATORS
M
DON
NECSESSORIES
CESAR
W
FITZGERALD
SHOPPE
CHEERS!EVENTS
ROOM
SOUTH
ENTRANCE
FITNESS CENTER
DON CESAR CLUB
UNCLE ANDY’S
ICE CREAM PARLOR
SECURITY
ATM
SOUTH
ENTRANCE
ELEVATORS
Lobby Level
FITZGERALD CHEERS!EVENTS
ROOM
FITNESS CENTER
Garden Level
SEA PORCH
RESTAURANT
GAME ROOM
THE
DON
CESAR
SHOPPE
GATSBY
POOL
PATIO
WHIRPOOL
DEBAZAN
COURTYARD
SECURITY
UNCLE ANDY’S
ICE CREAM PARLOR
SPA OCEANA
LOBBY LEVEL
GARDEN LEVEL
BOARDWALK
SPA OCEANA
SUNSETS’ PAVILION
BEACH PAVILION
BEACHCOMBER BAR & GRILL
LOBBY LEVEL
LOBBY
BAR
GRAND
BALLROOM
SUNSETS’
TEQUILA BAR
POOL
WHIRPOOL
POOL
SPA OCEANA
1
SEA PORCH
RESTAURANT
GAME ROOM
GATSBY
CAMP CESAR
TR’S
GENERAL
STORE
ADMINISTRATIVE
OFFICE
PATIO
DEBAZAN
LOBBY
BAR
VERANDA
GRAND
BALLROOM
BALLROOM ARCADE
BOARDROOMS
2
COURTYARD
MARITANA
GRILLE
SPLASH
THE
DON
CESAR
SHOPPE
M
NECSESSORIES
1
RESTROOMS
VERANDA
W
3
BALLROOM ARCADE
CONCIERGE
DON CESAR CLUB
ATM
SOUTH
ENTRANCE
FRONT DESK
2
BOARDROOMS
ELEVATORS
FITZGERALD CHEERS!EVENTS
ROOM
FITNESS CENTER
MARITANA
GRILLE
SECURITY
RESTROOMS
3
UNCLE ANDY’S
ICE CREAM PARLOR
ROOM
DIMENSIONS
SQ. FT.
Sunsets’ Pavilion
LOBBY
LEVEL
32'x42'x16'
1,344
Beach Pavilion
ROOM
31'x50'x16'DIMENSIONS
1,550
Fitzgerald Room
23'x21'x8'
CONCIERGE
THEATER
CLASSROOM
FRONT
DESK
CONFERENCE
U-SHAPE
35
CRESCENT
GARDEN LEVEL
SPA OCEANA
GARDEN LEVEL
Gatsby
Sunsets’ Pavilion
LOBBY LEVEL
LOBBY
BAR
GRAND
BALLROOM
Beach Pavilion
Grand Ballroom
We’re Here to Help!
Fitzgerald
Room
1
Ballroom Arcade
Gatsby
Board Room 1
VERANDA
BALLROOM ARCADE
LOBBY LEVEL
If you have any
questions about
the agenda
Board Room 2
MARITANA
GRILLE
Grand Ballroom
RESTROOMS
or any other Summit or association-related
Board
Room 33
Ballroom
Arcade
CONCIERGE feel free
FRONTto
DESK speak with an
questions, please
Veranda
Board Room 1
ASA staff member or visit the Registration
Board Room 2
Desk or the Hospitality Suite.
2
ROOM
DIMENSIONS
GARDEN LEVEL
Sunsets’ Pavilion
Beach Pavilion
Fitzgerald Room
Gatsby
LOBBY LEVEL
Grand Ballroom
Ballroom Arcade
Board Room 1
SQ. FT.
THEATER
CLASSROOM
BOARDROOMS
BoardU-SHAPE
Room
CONFERENCE
The Registration Desk is located in the Fifth
32'x42'x16'
1,344
125
—
40
35
Floor
Foyer
near125the King— Charles20Ballroom.
31'x50'x16'
1,550
24
3
483
40
20
20
107'x53'x16'
5,671
500
300
50
We look forward to speaking with you!
110'x15'x14'
1.650
—
—
—
40
20
20
31'x50'x16'
107'x53'x16'
5,671
23'x21'x8'
110'x15'x14'
1.650
46'x35'x9'5"
27'x15'x9'
405
1,550
500
483
—
1,500
—
35'x13'x9'
455
107'x53'x16'
30'x17'x9'
510
110'x15'x14'
90'x12'
1,080
27'x15'x9'
30
5,671
30
1.650
—
405
SOUTH
TERRACE
35'x13'x9'
VERANDA
CRESCENT
90'x12'
90
300
50
500
24
300
510
30
—
KING CHARLES
BALLROOM
24
50
—
—
—
30
30
—
35
24
50
20
—
14
6
30
—
—
20
50
20
—
—
—
24
NORTH TERRACE
24
VERANDA
20
24
24
20
—
—
—
18
18
—
100+TERRACE
SOUTH
100+
30
—
50
50
200
300
—
—
—
27'x15'x9'
405
—
—
14
—
—
—
35'x13'x9'
455
30
24
24
20
18
24
Board Room 3
30'x17'x9'
510
30
24
24
20
18
24
90'x12'
1,080
—
—
—
—
—
124
NORTH TERRACE
SOUTH TERRACE ARCADE
DEL PRADO
M
M
W
W
BUENA VISTA
NORTH TERRACE ARCADE
FIFTH FLOOR
ROOM
DIMENSIONS
SQ. FT.
THEATER
CLASSROOM
CONFERENCE
50
U-SHAPE
CRESCENT
BANQUET
70
144
240
FIFTH FLOOR
King Charles Ballroom
69'x50'x15'
3,450
350
170
South Terrace
50'x50'x10'
2,500
150
100
48
46
90
150
51'x52'
2,652
—
—
—
—
60
100
50'x50'x10'
2,500
150
100
48
46
90
150
51'x52'
2,652
—
—
—
—
60
100
120
South Terrace Veranda
North Terrace
North Terrace Veranda
ASA-081 Summit 2015 Program Book.indd 9
9
200
—
24
—
—
—
24
14
24
—
20
—
24
—
1,080
40
CRES
18
20
20
—
60
U-SHAPE60
20
—
40
90
24
CONFERENCE
24
—
125
455
30'x17'x9'
BANQUET
24
125
Fifth Floor
18
The
Hospitality
Suite
is located
in24the Boca
46'x35'x9'5"
1,500
60
24
30
Ciega Suite on the 7th floor.
40
20
CLASSROOM
60
1,344
60
20
—
THEATER—
46'x35'x9'5"
1,500
32'x42'x16'
Veranda
23'x21'x8'
125
SQ.125
FT.
483
Board Room 2
Veranda
BEACHCOMBER BAR
& GRILL
GAME
ROOM
BEACH PAVILION
2015 SPORTFISHING SUMMIT 9
Del Prado
53'x40'x15'
2,120
150
110
48
50
72
Buena Vista
50'x30'x15'
1,500
90
64
38
30
42
9/18/15 1:37
PM
70
2
AMERICAN
SPORTFISHING
ASSOCIATION
Staff
EXECUTIVE OFFICE
Mike Nussman
President and CEO
[email protected]
x233
Joyce Anderson-Logan
Executive Assistant to the
President and Board Liaison
[email protected]
x233
GOVERNMENT AFFAIRS
Scott Gudes
Vice President
[email protected]
x222
Mike Leonard
Ocean Resource Policy Director
[email protected]
x230
Kellie Ralston
Florida Fishery Policy Director
[email protected]
904-553-3733
Liz Ogilvie
KeepAmericaFishing™ Director
[email protected]
x228
John Stillwagon
KeepAmericaFishing™ Community
Manager
[email protected]
x254
James Cabrera
KeepAmericaFishing® Website
Manager
[email protected]
x246
1001 N. Fairfax Street, Suite 501
Alexandria, Virginia 22314
Melanie Sturm
Policy Fellow
[email protected]
x255
TRADE SHOW
OPERATIONS AND FINANCE
Kenneth Andres
Trade Show Director
[email protected]
x231
Diane Carpenter
Vice President, Operations & CFO
[email protected]
x242
Heather Ward
Trade Show Operations Manager
[email protected]
x241
Naomi Evans
Receptionist and Finance Assistant
[email protected]
x221
FISHAMERICA FOUNDATION
INDUSTRY RELATIONS
Glenn Hughes
Vice President
[email protected]
x245
Gary Jennings
Keep Florida Fishing Manager
[email protected]
407-719-2970
COMMUNICATIONS
Ruth Jackson
Grants Manager
[email protected]
x247
CONSUMER SHOWS
ASA/Eastern Fishing & Outdoor
Exposition, LLC
Tod Alberto
Show Director
(603) 431-4315
Julia Bubar
Assistant Show Director
(603) 431-4315
Mary Jane Williamson
Communications Director
[email protected]
x227
MEMBERSHIP
Jill Calabria
Membership Director
[email protected]
x234
Phone: 703-519-9691
Fax: 703-519-1872
[email protected]
www.ASAfishing.org
10 2015 SPORTFISHING SUMMIT
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AMERICAN
SPORTFISHING
ASSOCIATION
Board of Directors 2014–2016
Executive Committee
Dave Bulthuis (Chairman)
Vice President, Sales
Costa
Donn Schaible (Treasurer)
President
Wright & McGill Co.
Kirk Immens (Vice Chairman)
President
Sportco Marketing, Inc.
Gregg Wollner (Immediate Past Chairman)
Executive Vice President
Rapala
Louis Chemi (Secretary)
Executive Vice President & Managing Director,
Recreational Marine Division
Navico
Members
David Chanda
Director, Division of Fish and Wildlife
New Jersey Department of Environmental Protection
Gary Remensnyder
President
Lew’s Fishing
Thom Dammrich
President
National Marine Manufacturers Association
Paul Schluter
President
St. Croix Rods
Ken Elie
President
Outdoor Pro Shop, Inc.
Aledia Tush
President
CB’s Saltwater Outfitters
Peter Foley
President
Boone Bait Company, Inc.
Gary Zurn
Senior Vice President, Marketing
Big Rock Sports, LLC
Chris Megan
Publisher
On The Water, LLC
Dave Pfeiffer
President
Shimano American Corporation
Jeff Pontius
President
ZEBCO Brands
EX-OFFICIO MEMBERS
Kenneth S. Hammond
CEO
The Hammond Group
Tom Rolls
Senior Merchandise Director – Fishing/Power Sports
Cabela’s
2015 SPORTFISHING SUMMIT 11
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AMERICAN
SPORTFISHING
ASSOCIATION
Committees 2014–2016
ADVOCACY COMMITTEE (9 MEMBERS)
Thom Dammrich, National Marine Manufacturers
Association (Chairman)
Kenneth S. Hammond, The Hammond Group
Randy Lemcke, Plano Synergy
Jeff Marble, Marble, LLC
Dan McDonald, Yakima Bait Company
Phil Morlock, Shimano American Corporation
Terry Pederson, Daiwa Corporation
Gary Remensnyder, Lew’s Fishing
Gary Zurn, Big Rock Sports, LLC
Staff Contact: Liz Ogilvie, 703-519-9691 x228 or
[email protected]
COMMUNICATIONS COMMITTEE (9 MEMBERS)
John Mazurkiewicz, Catalyst Marketing Services (Chairman)
Ken Cook, Fishing Tackle Retailer
Kelly Gohman, Federation Angler
Ali Hussainy, BD Outdoors
Jeff Kolodzinski, Johnson Outdoors, Inc./Humminbird
Dave Precht, B.A.S.S., LLC
George Scocca, Civil Service Media
John Sharpe, Bohan Advertising
Pam Dunbar, Violet River Consulting
Staff Contact: Mary Jane Williamson, 703-519-9691 x227 or
[email protected]
CONSUMER SHOWS COMMITTEE (7 MEMBERS)
Randy Lemcke, Plano Synergy (Chairman)
Mike Battistoni, Maui Jim Sunglasses
Dave Burch, BBS Tech, Inc.
Ken Elie, Outdoor Pro Shop, Inc.
Dave Kranz, Dave’s Bait, Tackle and Taxidermy
Chris Russell, Shimano American Corporation
Janna Superstein, Superfly International, Inc.
Staff Contact: Mike Nussman, 703-519-9691 x252 or
[email protected]
DATA AND STATISTICS COMMITTEE (9 MEMBERS)
Chris Megan, On The Water, LLC (Chairman)
Louis Chemi, Navico
Steve Ferrara, Shimano American Corporation
John Foley, The Hammond Group
Jeff Kolodzinski, Johnson Outdoors, Inc./Humminbird
John Kushnerick, ZEBCO Brands
Matt Millete, Simms Fishing Products
Dave Morel, Bonnier Corporation
Zack Swanson, Rapala
Staff Contact: Rob Southwick, 904-277-9765 or
[email protected] and Glenn Hughes,
703-519-9691 x245 or [email protected]
FINANCE COMMITTEE (9 MEMBERS)
Donn Schaible, Wright & McGill Co. (Chairman)
Bruce Akin, B.A.S.S., LLC
Jack Butts, Rome Specialty Company, Inc.
Dick Dougherty, Baker Fishing
Ken Elie, Outdoor Pro Shop, Inc.
Peter Foley, Boone Bait Company
Dave Martin, Big Rock Sports, LLC
Dosh McClendon, Qualia Reels
K.C. Walsh, Simms Fishing Products
Staff Contact: Diane Carpenter, 703-519-9691 x242 or
[email protected]
FISHAMERICA CONSERVATION AND
RESEARCH COMMITTEES
Conservation Committee (17 Members)
Jim Hubbard (Chairman)
Jack Charvat, Dutch Creek Marketing (Vice Chairman)
Mike Armstrong, Arkansas Game & Fish Commission
Michael Brooks, Ardent Outdoors, Inc.
John Brownlee, Bonnier/Salt Water Sportsman
Bert Kaplan, Kaplan Associates
Robin Knox, Knox Aquatic Resource Consulting
Jim Lebson, G.Loomis, Inc.
Gary Martel, Virginia Department of Game & Inland
Fisheries
Aaron McGabb, Source Outdoor Group
Virgil Moore, Idaho Department of Fish and Game
John Morlan, Pure Fishing, Inc.
Chris Nelson, Ono’s Trading Company
Scott Salyers, Bonnier Corporation
Rick Constatine, Acme United Corporation
Bob Reguly
George Shipes, EGS Enterprises, LLC
Research Committee (6 Members)
Ben Hardesty (Chairman)
Glen Contreras (Vice Chairman)
Louis Chemi, Navico
James Ehlers, Lake Champlain International, Inc.
Steve Hoffman, In-Fisherman
Gary Kania, Congressional Sportsmen’s Foundation
Staff Contact: Mike Nussman, 703-519-9691 x252 or
[email protected]
12 2015 SPORTFISHING SUMMIT
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GOVERNMENT AFFAIRS COMMITTEE (31 MEMBERS)
MEMBERSHIP COMMITTEE (9 MEMBERS)
Bill Shedd, AFTCO Manufacturing Co., Inc. (Chairman)
Hughes Andry, Sportco Marketing, Inc.
Jeff Angers, Center for Coastal Conservation
Joseph Crumrine, Bullet Weights, Inc.
Rob Drieslein, Outdoor News Publication
Bob Eakes, Red Drum Tackle Shop, Inc.
James Ehlers, LCI Fishing Derbies
Thomas Fote, Jersey Coast Anglers Association, Inc.
Jeff Gabriel, National Marine Manufacturers Association
Marc Gaden, Great Lakes Fishery Commission
Gene Gilliland, B.A.S.S., LLC
Marc Gorelnik, Coastside Fishing Club
Ricky Gease, Kenai River Sportfishing Association
Jason Haefner, Do-It Corporation/Component Systems
Paint (Chairman, Trade & Commerce Subcommittee)
Jim Hardin, Grady-White Boats
Chris Horton, Congressional Sportsmen’s Foundation
Doug Lasko, Okuma Fishing Tackle Corporation
Phil Lillo, Don Coffey Company
Jim Martin, Pure Fishing, Inc.
Phil Morlock, Shimano American Corporation (Chairman,
Freshwater Subcommittee)
Pat Neu, National Professional Anglers Association
Doug Nygren, Kansas Department of Wildlife and Parks
Martin Peters, Yamaha Marine Group
Dick Pool, Pro-Troll Fishing Products
Randy Repass, West Marine, Inc.
Scott Salyers, Bonnier Corporation
Timothy Schoonover, Maxima USA
Gerry Scully, Tauten, Inc.
Jim Fredericks, Idaho Fish and Game
Aledia Tush, CB’s Saltwater Outfitters
Gary Zurn, Big Rock Sports, LLC (Chairman, Saltwater
Subcommittee)
Staff Contact: Mike Nussman, 703-519-9691 x252 or
[email protected]
Kenneth S. Hammond, The Hammond Group (Chairman)
Greg Block, Jones & Company
Kirk Immens, Sportco Marketing, Inc.
Brian Jensen, Fishidy, Inc.
Phil Lillo, Don Coffey Company
Mark Newman, Protoco Enterprises, Inc.
Brad Stevenson, Maurice Sporting Goods, Inc./South Bend
Sporting Goods
Zack Swanson, Rapala
Aledia Tush, CB’s Saltwater Outfitters
Staff Contact: Jill Calabria, 703-519-9691 x234 or
[email protected]
NOMINATING COMMITTEE (11 MEMBERS)
Gregg Wollner (Chairman)
Greg Block, Jones & Company
Chuck Buhagiar, Western Outdoor News
Alan Gnann, REC Components
Kirk Immens, Sportco Marketing, Inc.
Bert Kaplan, Kaplan Associates
Jim Lebson, G.Loomis, Inc.
Randy Lemcke, Plano Synergy
Chip Powell, Mason Tackle Company
Donn Schaible, Wright & McGill Co.
Gary Zurn, Big Rock Sports, LLC
Staff Contact: Mike Nussman, 703-519-9691 x252 or
[email protected]
TRADESHOW COMMITTEE (10 MEMBERS)
Carey Graves, Shimano American Corporation (Chairman)
Steve Bendzak, Simms Fishing Products
Greg Block, Jones & Company
Andrew Marks, Pure Fishing, Inc.
Fred Haas, Tackle Direct
Mike Jackson, Wright & McGill Co.
John Kushnerick, ZEBCO Brands
Dave Martin, Big Rock Sports, LLC
Travis Owens, Costa
Terry Pederson, Daiwa Corporation
Staff Contact: Kenneth Andres, 703-519-9691 x231 or
[email protected]
2015 SPORTFISHING SUMMIT 13
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Thank You 2015 Sportfishing
Summit Sponsors
The American Sportfishing Association thanks the
following companies and agencies for their generous
support of the 2015 Sportfishing Summit
PREMIUM
14 2015 SPORTFISHING SUMMIT
ASA-081 Summit 2015 Program Book.indd 14
9/18/15 1:37 PM
GOLD
SILVER
Search Consultants Specializing
In The Outdoor Industry
National Marine
Electronics Association
2015 SPORTFISHING SUMMIT 15
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THE INDUSTRY’S
SPORTFISHINGPAC
The American Sportfishing Association’s Political Action Committee (SportfishingPAC) is a critical tool for giving
the industry a successful voice on Capitol Hill and to help us move our legislative issues forward.
We say thank you to these individuals for their leadership and commitment to advance the industry’s interests
and to improve our impact on policy decisions.
Gold Supporters
Greg Block – Jones & Company
Bill Shedd – AFTCO Manufacturing Co., Inc.
Mike Nussman - American Sportfishing Association
K.C. Walsh – Simms Fishing Products
Scott Gudes - American Sportfishing Association
Silver Supporters
Dave Bulthuis – Costa
Randy Repass – West Marine, Inc.
Peter Foley – Boone Bait Company, Inc.
Donn Schaible – Wright & McGill Co.
Glenn Hughes - American Sportfishing Association
Paul Schluter – St. Croix Rods
Kenneth S. Hammond – The Hammond Group
Timothy Schoonover – Maxima USA
Jeff Pontius – ZEBCO Brands
Bronze Supporters
Jeff Angers – Center for Coastal Conservation
Dan McDonald – Yakima Bait Company
Dave Burkhardt – Trik Fish LLC
Pat Neu – National Professional Anglers Association
Wes Campbell – TTI-Blakemore Fishing Group
Dick Pool – Pro-Troll Fishing Products
Kris Carroll – Grady-White Boats, Inc.
Scott Salyers – Bonnier Corporation
Jim Dunbar – Fiber Consulting Services
Rob Southwick – Southwick Associates, Inc.
Bob Eakes – Red Drum Tackle Shop, Inc.
Aledia Tush – CB’s Saltwater Outfitters
Jason Haefner – Do-It Corporation
Harry Vernon III – Capt. Harry’s Fishing Supply
Carl Liederman – Capt. Harry’s Fishing Supply
Gregg Wollner – Rapala
John Ludwikowski – Ludwikoski & Associates, Inc.
Gary Zurn – Big Rock Sports, LLC
Ryan McBride – Do-It Corporation
16 2015 SPORTFISHING SUMMIT
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0:54 AM
Some Suggestions for Shopping and
Getting Around St. Pete Beach
If you are looking for other options, please see the knowledgeable concierge team at
the Don Cesar who are happy to handle nearly any request.
Shopping in and around the Lowes Don Cesar
St. Pete Beach has amazing shopping. And best of all, some of the very best shopping is right here at the
Pink Palace at The Shoppes of the Don. Of course, they have things like sunscreen or a magazine, but their
boutiques also offer the latest designer swimwear and resort clothing. Looking for a little something with
sparkle? Browse their lineup of stunning fine jewelry and many other items.
Ellenton Outlet Shopping
Located just 30 minutes away, this outlet offers
shoppers impressive savings at stores such as
Banana Republic, Calvin Klein, Coach, J. Crew, Kate
Spade New York, Kenneth Cole, Lacoste, Lucky
Brand, Michael Kors, Movado, Nike, Saks Fifth
Avenue Off 5th and many more.
Corey Ave Shopping
For more than six decades, Corey Avenue has
thrived at the heart of St. Pete Beach. Enjoy the
great stores, specialty shops, the theater, the
wonderful restaurants, art galleries, clothing stores,
imaginative gift shops, craft and hobby shopping,
beachwear shops and more. Visitors come to
Corey Ave from every part of the world, and they
return year after year for the friendly service, great
sales and fun atmosphere.
International Plaza and Bay Street
International Plaza and Bay Street, an enclosed,
two-story regional shopping center with an
adjacent outdoor lifestyle center, is located on the
southeast edge of the Tampa International Airport.
It features 200 specialty stores and 16 restaurants,
plus Neiman Marcus, Nordstrom, Dillard’s and
Renaissance Tampa Hotel International Plaza.
Shopping hours are 10:00 a.m.-9:00 p.m., Monday
through Saturday, 11:00 a.m.-6:00 p.m., Sunday.
Getting Around St. Pete Beach
Free Beach Ride
“Free Beach Ride” is 100 percent free (the drivers
work solely for tips). Guests can be picked up at
the hotel and taken anywhere in the St. Pete Beach,
Pass-a-Grille, Treasure Island, John’s Pass, Isla Del
Sol areas. The carts themselves seat six passengers
and are 100 percent electric, environmentallyfriendly with zero emissions. Pick up times are
normally 15 minutes or less. Contact the concierge
or call (727) 776-7553.
Suncoast Beach Trolley
If you have more time, hop on the trolley to
explore all of the unique beach communities from
downtown Clearwater to 75th Avenue and Gulf
Boulevard. Check out the shops on Corey Avenue or
enjoy the sights at John’s Pass Village. It’s the fun,
easy and affordable way to do and see everything
you want to on the beach.
The Suncoast Beach Trolley runs every 20–30
minutes from approximately 5:00 a.m.–10:00 p.m.,
Sunday through Thursday including holidays, with
service until 12:00 a.m. on Friday and Saturday.
Exact fare is required. The bus and trolley fare is just
$2 per ride, or ride all day with an Unlimited Daily
GO Card for $4.50.
2015 SPORTFISHING SUMMIT 27
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Welcome to the Pink Palace
Opened at the height of the Gatsby Era in 1928, the Loews Don Cesar Hotel has been
welcoming guests for nearly a century. The hotel was designed by Henry H. Dupont. Loews
Don Cesar Hotel is a member of Historic Hotels of America, the official program of the
National Trust for Historic Preservation.
If you are looking for a place to eat or relax inside
the hotel:
The Maritana Grille is Loews Don Cesar Hotel’s
signature Four Diamond restaurant serving New
American cuisine. Guests are surrounded by 1,500
gallons of salt water aquariums which contain some
indigenous Florida fish, as well as lion fish and hippo
tangs. The Maritana Grille was selected by Epicurean
Rendezvous magazine as one of the “Top 100
Restaurants in Florida.”
In a corner of The Maritana Grille kitchen, separated
from the grill and preparation areas by a window, is a
triangular table known as the Chef’s Table where small
dinner parties can watch their food being prepared by
the executive chef from a unique menu.
The Sea Porch Café is located on the beach and offers
Caribbean and Mediterranean cuisine for breakfast,
lunch, and dinner in a garden-like relaxed setting.
BARS WITH GREAT VIEWS
The Lowes Don Cesar has several bar options aimed to
please a wide variety of tastes.
Sunsets Bar – Featuring handcrafted cocktails and
a tasty tapas menu, this bar offers something for
everyone including magnificent views of the beach
and gulf.
The Beachcomber Bar & Grill – Enjoy your favorite
frozen drinks, mojitos and more, served poolside. The
menu features fresh seafood, salads, burgers and
plenty for the whole family to enjoy.
Lobby Bar – Chill out and enjoy this elegant St. Pete
Beach bar overlooking the Gulf of Mexico. Newly
renovated, and offering an intimate, chic setting,
the Lobby Bar is in the epicenter of the iconic Pink
Palace. Sip on a seasonal creation “stirred” up by our
mixologist – or maybe you prefer a glass of wine or a
signature cocktail. Whatever you choose, you are sure
to relax and unwind. Live music nightly and a menu of
light bites are an added bonus.
Fun Facts about the Don Cesar
Parts of the 1984 crime film Once Upon a Time in
America was filmed at the Don Cesar.
Thunder in Paradise pilot movie was filmed
around Don Cesar during April 1993.
Comedian Ron White talks about his stay at the
Don Cesar in the movie Blue Collar Comedy Tour:
One for the Road.
The 1999 film Forever Mine starring Ray Liotta,
was filmed at the Don Cesar.
Tom Petty and The Heartbreakers filmed a music
video at the Don Cesar in 1985.
The Don Cesar was one of the featured hotels in
the episode “Big Night Out” of Emeril’s Florida, a
2013 series starring Emeril Lagasse.
Robert Altman’s film Health was largely filmed in
the hotel.
28 2015 SPORTFISHING SUMMIT
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