2013 Cincinnati Social CEO Study

2013 cincinnati
“social ceo” study
study completed by: Vehr Communications, LLC (May 2013)
table of contents
page 1
introduction
page 2
why we did this study and what we did
page 3
what we learned
page 4
cincinnati CEOs by the numbers
page 6
cincinnati CEOs compared to Global Fortune 50®
- “the world’s most reputable companies”
page 7
cincinnati CEOs compared to Fortune 500®
and Inc. 500 CEOs
page 8
cincinnati CEOs on facebook, twitter, linkedin and google+
page 12
why it matters
page 14
vehr communications' CEO guide to being "social"
page 15
about vehr communications
page 16
table 1: cincinnati companies (CEOs)
page 18
table 2: key data categories of the study
Vehr Communications, LLC (Cincinnati,
OH) is proud to present this first-ever
2013 cincinnati “social ceo” study
and we’re happy to share it with you.
The involvement of Cincinnati-area CEOs
in social media is fascinating when
compared to some of the world’s largest
and fastest growing companies. In this
study, we present our findings and add a
bit of commentary, but we mostly leave
data interpretation up to you.
Social media has forever changed the
way businesses communicate. As
communication is one of the primary
responsibilities of today’s CEO, the
impact, the opportunities and the value
of social media cannot be overlooked —
even from the top.
pg.1
why we did this study
We believe success in business requires leadership —
it always has and it always will. Leadership is about
managing relationships that are mission-critical. The CEO
is “Chief Relationship Officer”— the crucial and strategic
link between the inside and the outside of the enterprise.
Social media has dramatically and forever changed how
CEOs manage the relationships that can mean the
difference between business success and failure.
As professional communicators with an acute interest in
social media engagement, Vehr Communications has
created this report to produce a snapshot of CEO
involvement in social media, with a focus on CEOs of
Cincinnati-based companies.
what we did
We’ve taken great care to compare social media and
online activity of the CEOs of Cincinnati’s largest public
and private companies to that of the CEOs of the world’s
“Most Reputable” companies (Fortune Global Top 50®),
the world’s largest public companies (Fortune 500®) and
the world’s fastest-growing companies (Inc. 500).
From February 15 to March 18, 2013, staff of Vehr
Communications collected data about the social media
and online activity of 221 CEOs of Cincinnati companies
and compared it to data collected in two other global
studies (see box on right).
We acknowledge in advance that there may be CEOs of
Cincinnati companies with more involvement in social
media than the ones from the two source lists we used
and that there may be legitimate business reasons why
some Cincinnati CEOs have very limited or no involvement
in social media.
We used the following sources to identify the Cincinnati
companies included in this study:
• 2012 Courier 250 list of the largest 250
companies and organizations
• 2012 Deloitte Cincinnati USA 100 ranking
of the top 100 private companies
In each case, companies were ranked by annual revenues.
Because of duplications, and the redaction of many
national companies with offices in Cincinnati but whose
CEO was not located in the region, the final list included
221 CEOs of 220 (one company had co-managing directors) Cincinnati-based public and private, for-profit,
nonprofit and mutual companies (see Table 1).
For the global company information, we used the following
two studies:
• “Socializing Your CEO II: From (Un)Social to Social”
– Weber Shandwick and KRC Research, 2012
• “2012 Social CEO Showdown: Fortune 500®
CEOs vs. Inc. 500 CEOs” – CEO.com, 2012
pg.2
what we learned
We learned many interesting things from our study. We’re
happy to share a few items that stood out as particularly
insightful and informative. We encourage you to review the
details and make your own conclusions. Our take:
Cincinnati CEOs are decidedly in between:
When comparing social media engagement of the 221
Cincinnati CEOs in our study with the CEOs of the public
2012 Fortune 500® and fastest-growing 2012 Inc. 500
companies, our business leaders fell in between.
Cincinnati CEOs ran the table on Facebook, Twitter,
LinkedIn and Google+ when comparing engagement to the
CEOs of the world’s largest public companies. However,
Cincinnati CEOs are less engaged than their counterparts
in the world’s fastest-growing companies.
University presidents rock social media:
University of Cincinnati President Santa Ono has more
Facebook “friends” and Twitter “followers” than the other
220 Cincinnati CEOs in our study. Of the Top 5 Cincinnati
“Social CEOs” on Twitter, three were area university
presidents (Ono – UC, David Hodge – Miami, Geoffrey
Mearns – NKU). Consider that these three local Twitter CEO
rock stars run business enterprises that collectively employ
more than 21,000 people and spend nearly $2 billion
annually (2012) to provide an invaluable service
(education). American society often looks to its universities
to determine the leading edges of technology application.
Our area seems to be well-served by its university CEOs.
Less tenure means more activity online:
Cincinnati CEOs with fewer than 10 years of tenure in
their roles appear to be more active online and in social
media. They are nearly twice as likely to leverage their
companies’ websites (65% v. 43%), about 15% more likely
to use LinkedIn (63% v. 55%) and 50% more likely to use
Twitter (15% v. 10%). Admittedly, this could be influenced
by age (assuming less tenure means younger, which we
could not determine) rather than tenure. Regardless, we
found this to be interesting.
Size matters and smaller means more:
Cincinnati CEOs with fewer than 500 employees are 1.4
times more active in social media platforms (Facebook,
Twitter, LinkedIn and Google+) than larger company CEOs.
Cincinnati CEOs of companies with revenues fewer than
$100 million are twice as likely to post videos on their
website (10% v. 5%), post a video on YouTube (22% v.
11%) and contribute to a personal or company blog (14%
v. 6%) than CEOs with company revenue more than $100
million. Smaller may be interpreted as more aggressive or
innovative. Smaller may select out the larger public
companies that may have regulatory restrictions on their
involvement in social media. Whatever the reason, the
numbers tell the story that when it comes to social media,
size matters and smaller means more.
There’s “engagement,” then there’s engagement:
We compared Cincinnati CEOs to two other studies that
defined “engagement” to include, among other items,
simply having a CEO’s name on a website. We worked
hard to enable data comparison, but listing a CEO’s name
on a website should hardly be considered as online
engagement. Keeping that in mind, we found that 88%
(nearly nine out of 10) of Cincinnati CEOs either
“engaged” online (website listings, biographies or videos)
or in social media (Facebook, LinkedIn, Twitter or
Google+). What that really means is 12% (more than one
out of 10) didn’t do ANY of those things. We find that to
be remarkable (in a bad kind of way).
Again, we hope you will get into the details and determine
for yourself what is most interesting and informative.
pg.3
cincinnati CEOs by the numbers
The 2013 Cincinnati “Social CEO” Study included:
72% - 158 private companies
16% - 35 public companies
11% - 25 nonprofit organizations
1% - 2 mutual companies
58% - 127 companies who sell their
products or services to other
businesses
34% - 75 companies who sell
their products or services
directly to consumers
8% - 18 companies who sell their
products and services to
other businesses and consumers
71% - 148 companies with fewer
than $300 million in revenues
29% - 59 companies with revenues
of more than $300 million
*13 companies did not disclose revenues
51% - 111 companies with more
than 1,000 employees
49% - 109 companies with fewer
than 1,000 employees
pg.4
88%
194 engaged online
Of the 221 Cincinnati “Social CEOs” we studied, 194
– nearly 9 of 10 – are engaged either online (website
listings, biographies or videos) or in social media
(Facebook, LinkedIn, Twitter or Google+).
63%
59%
Of the 221 Cincinnati “Social CEOs” we studied, 140
– more than 6 of 10 – are engaged on one or more
social media platforms (Facebook, LinkedIn, Twitter or
Google+).
130 are on linkedin
59% (130) have a LinkedIn account. Of the 130,
22 have more than 500 connections. The average
number of LinkedIn connections is 125.
21%
12%
140 engaged socially
46 are on facebook
21% (46) of Cincinnati CEOs are active on Facebook.
71% (33) of these have less than 500 “friends.”
The average number of Facebook “friends” is 385.
27 are on twitter
12% (27) of Cincinnati CEOs have Twitter accounts.
85% (23) of these have tweeted at least once.
The average number of Twitter “followers” is 133.
CEOs: Less Tenure Means More
Activity Online:
Cincinnati CEOs with less than 10 years of
tenure in their role appear to be more active
online and in social media. They are:
• Nearly twice as likely than CEOs with
longer tenure to leverage their company’s
website (65% v. 43%)
• About as active on Facebook (21% v. 20%)
• About 15% more likely to use LinkedIn
(63% v. 55%)
• 50% more likely to use Twitter (15% v. 10%)
CEOs: Size Matters and Smaller
Means More:
• Cincinnati CEOs with fewer than 500
employees are 1.4 times more active in
social media platforms (Facebook,
Twitter, LinkedIn and Google+) than larger
company CEOs.
• Cincinnati CEOs of companies with
revenues fewer than $100 million are
twice as likely to post videos on their
website (10% v. 5%), post a video on
YouTube (22% v. 11%) and contribute to a
personal or company blog (14% v. 6%)
than CEOs of companies with revenues
more than $100 million.
pg.5
cincinnati CEOs compared to
Fortune Global Top 50®
- “the world’s most reputable companies”
Cincinnati CEOs
WEB *
SITE
Fortune Global Top 50®
41%
50%
21%
10%
59%
6%
12%
2%
4%
2%
16%
24%
*CEOs with more than just a name listed on a company website (e.g., letter, biography, video)
pg.6
cincinnati CEOs compared to
Fortune 500® and Inc. 500 CEOs
US Population
Inc 500
18%
12%
4%
1%
GOOGLE+
22%
78%
59%
26%
45%
LINKEDIN
Cincinnati CEOs
Fortune 500
US Population
Inc 500
Cincinnati CEOs
Fortune 500
US Population
Inc 500
29%
12%
TWITTER
4%
53%
40%
21%
8%
FACEBOOK
Cincinnati CEOs
Fortune 500
US Population
Inc 500
Cincinnati CEOs
Fortune 500
When comparing CEO usage on Facebook, Twitter,
LinkedIn and Google+, Cincinnati CEOs are decidedly in
the middle of the pack. Cincinnati CEOs are ahead of
CEOs of the very large and publicly traded companies
(Fortune 500®) and behind the CEOs of the
fastest-growing Inc. 500 companies.
Comparing Cincinnati CEOs of Public Companies:
We very much wanted to compare social media activity of CEOs of
Cincinnati’s public companies to that of Fortune 500® CEOs. Unfortunately,
the sample size of Cincinnati CEOs from publicly traded companies was too
small (35) to draw any valid comparisons. It is worth noting, however, that of
the 35 CEOs of Cincinnati’s public companies in our study:
• Only two had Facebook accounts
• Only one had a Twitter account
• 16 had LinkedIn accounts
pg.7
cincinnati CEOs on facebook
Cincinnati’s CEOs were about three times as active on
Facebook (21%) as Fortune 500® CEOs (7.6%) and about
half as active as the fastest-growing Inc. 500 CEOs
(40.4%). Of the Top 5 Cincinnati “Social CEOs” on
Facebook, the CEO with the most friends runs an
enterprise that is one of the region’s largest employers
and provides services (education) directly to consumers
(students), two run companies that sell products (cars
and bedroom accessories) directly to consumers and two
sell services (media buying/planning and legal) to other
businesses.
8%
Fortune 500
21%
Cincinnati CEOs
40%
Inc 500
45%
US Population
Cincinnati CEOs with the most “friends” on Facebook*
Santa Ono
Jeff Wyler
Chris Cicchinelli
Jim Price
George Vincent
President
University of Cincinnati
4,998 Friends
CEO
Jeff Wyler Automotive
3,345 Friends
CEO
Pure Romance
2,758 Friends
CEO & President
Empower MediaMarketing
770 Friends
Managing Partner
Dinsmore & Shohl
677 Friends
*As of the data collection period (February 15 to March 18, 2013). Profile pictures taken from CEO Facebook page at time of publication.
pg.8
cincinnati CEOs on twitter
Cincinnati’s CEOs were more than three times as active
on Twitter (12%) as Fortune 500® CEOs (3.8%) and
slightly more than one-third as active as the
fastest-growing Inc. 500 CEOs (29.1%). Of the Top 5
Cincinnati “Social CEOs” on Twitter, three run enterprises
that provide services (education) directly to consumers
(students) and the remaining two provide
technology-driven services (business software and
service, multimedia and ecommerce, media
buying/planning) primarily to other businesses.
4%
Fortune 500
12%
Cincinnati CEOs
29%
Inc 500
45%
US Population
Cincinnati CEOs with the most “followers” on Twitter*
Santa Ono
David Hodge
David Nussbaum
Jim Price
Geoffrey Mearns
@PrezOno
President
University of Cincinnati
14,929 Followers
@PresHodge
President
Miami University
4,292 Followers
@Dnussbaum
CEO
F+W Media
1,566 Followers
@CincinnatiJim
CEO & President
Empower MediaMarketing
976 Followers
@PresidentMearns
President
Northern Kentucky University
914 Followers
*As of the data collection period (February 15 to March 18, 2013). Profile pictures taken from CEO Twitter page at time of publication.
pg.9
cincinnati CEOs on linkedin
Cincinnati’s CEOs were nearly twice as active on LinkedIn
(59%) as Fortune 500® CEOs (25.9%) and somewhat
behind the fastest-growing Inc. 500 CEOs (77.6%).
LinkedIn indicates the number of “connections” for each
account up to 500 and then indicates when an account
has “more than 500 connections.” Twenty-two Cincinnati
CEOs had more than 500 connections on LinkedIn. Of the
22 companies they lead, 15 are privately held, four are
nonprofits, two are publicly traded and one is a mutual
company. They are generally split evenly between selling
products or services directly to consumers or to other
businesses.
26%
Fortune 500
59%
Cincinnati CEOs
78%
Inc 500
22%
US Population
Cincinnati CEOs with more than 500 “connections” on LinkedIn*
(in alphabetical order):
Stuart Aitken
John Barrett
Suzanne Burke
James Buse Jr.
Michael Carrel
Thomas Daulton
Lesa Francis
Ben Johansen
Mike Keating
Stephen Kent
Michael LaRosa
DunnhumbyUSA
Western & Southern Financial Group Inc.
Council on Aging of Southwestern Ohio
Loth Inc.
AtriCure Inc.
Devicor Medical Products Inc.
Staffmark Holdings Inc.
Senco Brands Inc.
The Christ Hospital
New Track Media LLC
LaRosa’s Inc.
Daniel Neyer
David Nussbaum
Santa Ono
Jim Price
Robert Reifsnyder
Carl Satterwhite
Bill Toler
Paul Verst
George Vincent
Daniel Wachter
Robert Watson
Neyer Properties
F&W Media
University of Cincinnati
Empower MediaMarketing
United Way of Greater Cincinnati
RCF Group LLC
AdvancePierre Foods
Verst Logistics
Dinsmore & Shohl
Storopack
Streamline Health Solutions Inc.
*As of the data collection period (February 15 to March 18, 2013)
pg.10
cincinnati CEOs on google+
Cincinnati CEOs were four times more active on Google+
(4%) than Fortune 500® CEOs (.8%) and about one-third
as involved as the fastest-growing Inc. 500 CEOs (12%).
As the involvement on Google+ overall was so low, we
do not place significant emphasis on this comparison in
our study nor do we highlight the involvement of
Cincinnati CEOs.
1%
Fortune 500
4%
Cincinnati CEOs
12%
Inc 500
18%
US Population
pg.11
why it matters
CEOs have awesome responsibilities. They make critical
decisions and are charged with positioning their
companies or organizations to win — however they
define winning. They serve as the connection between
the inside and the outside of the enterprise. They wisely
discern between fads and trends.
Social media is no fad.
More than one billion people use Facebook. Twitter has
500 million active users, Google+ has 343 million and
LinkedIn reports 200 million. By the time you read this,
the numbers will have gone up. The average American
internet user watches 30 minutes of video online per day
and spends 32 hours online every month.
As society becomes increasingly reliant upon social
media for information to make purchase decisions and
shape opinions, CEO engagement in social media is a
question of when or how often, not if. Social media is
fast becoming part of doing business.
To underscore, on April 3, 2013, the Securities and
Exchange Commission ruled that for public companies
sharing market-moving information, social media sites
such as Facebook and Twitter are just as good as news
releases and company websites as long as the
companies have told investors which outlets they intend
to use. In a Cincinnati Enquirer article on April 4, 2013,
a P&G spokesperson was quoted as saying that,
“...social media currently helps us amplify messages
shared with investors through traditional methods such
as press releases, 8-K filings and the company website
at pg.com.”
256%
A study released by IBM (Leading Through Connections: Insights from The 2012 Global CEO
Study, IBM) found that, “CEOs predict (social media) will push past websites, call centers
and channel partners, and become the number-two way (after face-to-face, sales force and
institutional representatives) to engage customers within the next five years.” The study
further reported that these same CEOs
expect a 256% increase in social
media usage for customer interaction in the next three to five years.
pg.12
why it matters
What all this means to us as professional
communicators is that social media has forever changed
the way CEOs — the “Chief Relationship Officers” who
are the critical link between the inside and outside of
today’s leading enterprises — communicate to and with
audiences that are key to business success and failure.
If today’s CEO isn’t paying attention to the changes being
driven by social media, they should, regardless of the
type of business they’re in.
We developed the Vehr Communications CEO Guide to
Being “Social” because we know that no responsible
CEO invests company assets (time, intellectual property
or cash) to any business endeavour without considering
what it means for shareholders and investors. Put
differently, for social media, just as for any operational
area of their enterprise, CEOs need a policy, a plan and a
system of accountability for ongoing implementation with
consistency and excellence.
That’s why we did this first-ever 2013 Cincinnati “Social
CEO” Study. That’s why we’re sharing our CEO Guide to
Being Social. That’s why it matters.
In the 2013 BRANDfog CEO, Social
Media and Leadership Survey of
800 U.S. and U.K. employees from
companies ranging from start-ups
to Fortune 1000 companies,
respondents determined CEO use
of social media to be:
87.5%: effective or very effective
in raising the profile of the
corporate brand
82.5%: somewhat or very effective
in communicating company
mission or values
80.9%: somewhat or very effective
in attracting new talent and
implementing employment
branding
83.9%: somewhat or very effective
in increasing brand loyalty
80.8%: somewhat or very effective
in increasing purchase intent
Global PR firm Weber Shandwick reports that:
• 49% of a company’s reputation is attributed to the CEO’s reputation, and
• 60% of a company’s market value is attributed to its reputation
pg.13
vehr communications’
CEO guide to being “social”
Today’s CEOs know all too well the value of corporate reputations and the roles they play as the leader to shape
and maintain them. Increasingly, they also are becoming keenly aware of the influence social media has on positive
perception — and the power it has to damage or destroy it.
In addition, CEOs know that to allocate scarce corporate resources (time, energy, intellectual property, etc.) they need
to do so wisely and responsibly. Yes, the smart ones know they need a plan.
Vehr Communications’ CEO Guide to Being “Social” outlines some tips and best practices for today’s CEO to maximize
social media engagement.
1. Have a Policy:
CEOs should require the development of a corporate
social media policy about which every employee is
aware and for which each employee is accountable. A
good policy will protect employees and CEOs in online
conversations, set expectations and rules for corporate
engagement and demonstrate awareness and
appreciation of the power and influence of social media.
5. Be Prepared to Listen and Engage:
CEOs need to remember that social media is, well,
social. By becoming involved, they need to commit
themselves to an online relationship, a dialogue in
which it is just as important to listen and contribute as
it is to be an expert. Monitoring and participating in
online conversations provides insights and learning. It
can be time-consuming. It also can be invaluable.
2. Have a Strategy:
CEOs need to be engaged in online conversations in
just the right way. They may not need to lead them;
they certainly want to monitor them. Their voice, as
measured and cautious as it may be, will be noticed
and appreciated.
6. Be Authentic:
Being involved in social media is a lot like being in the
classroom, the locker room, the lunch room or the
board room. It’s easier to make friends and be a part
of that “community” when relaxed, natural and honest.
CEOs should let their personalities show in their online
activity. Remember, if CEOs walk before they run and
use videos or simple posts that are carefully
considered, they can be themselves and still feel in
control.
3. Listen to the Experts:
CEOs are used to being the expert and being in charge.
Chances are, though, CEOs may not be the most
informed in the room when it comes to social media.
They should listen to the experts (whether from inside
or outside the company) and move into this new area
of engagement with care and caution.
4. Walk Before You Run:
CEO involvement in social media doesn’t mean daily
posting on Twitter, Facebook, LinkedIn and Google+.
Being visible on the company website, perhaps only
with video messages, may be enough (at least for now)
if that is comfortable and feels natural. At the same
time, CEOs didn’t become CEOs because they shied
away from learning new things and taking measured
and calculated risks. That same caution should be
applied to a CEO’s social media engagement.
7. Maximize the Use of Video
The CEO can have videos scripted and shot just for the
company website and/or the company YouTube
channel. The company also can capture and edit
footage of the CEO “walking the floor,” chatting with
employees or shareholders, or meeting with
government leaders. Videos can show emotion and
nuance and can also be controlled.
8. Empower Colleagues to Join In –
Make It Part of the Corporate Culture:
CEOs who share the love and encourage other
company leaders to contribute blog posts, share
company news, recognize community involvement and
celebrate employee successes demonstrate a
commitment to social media.
pg.14
about vehr communications
Vehr Communications, LLC seeks to be a strategic partner
with its clients to help them manage their reputations, build
valued relationships and deliver meaningful results.
We offer our clients:
Refreshing Attitude:
We partner, we listen, we challenge. We learn. We work
hard. We make a difference. And we have fun in the
process.
Resourceful Approach:
We approach each client opportunity with creativity, energy
and discipline to build relationships that matter.
Global Reach:
We’re an IPREX partner ... 75 communications agencies
with 1,500 staff and 100 offices from 33 countries working
as one to support global communications programs for our
clients.
To learn more about how we think, visit us at
www.vehrcommunications.com. While you’re there,
please read our blog at www.vehrcommunications.com/blog.
Connect with us at:
www.facebook.com/VehrCommunications
www.twitter.com/VehrComm
www.linkedin.com/company/vehr-communications
https://plus.google.com/106750667381021793541
Vehr Communications LLC
700 Walnut Street, Suite 450
Cincinnati, OH 45202
513.381.8347
www.vehrcommunications.com
pg.15
table 1
Cincinnati Companies (CEOs)
AAA Allied Group (James Pease III)
AdvancePierre Foods (William Toler)
Air Transport Services Group Inc. (Joseph Hete)
AK Steel Holding Corp. (James Wainscott)
Al Neyer Inc. (Christian Nielsen)
American Financial Group Inc. (Carl Linder III)
Amp Holding Inc. (James Taylor)
Ampac Packing LLC (John Baumann)
Archdiocese of Cincinnati (Rev. Dennis Schnurr)
Ashland Inc. (James O'Brien)
AtriCure Inc. (Michael Carrel)
Atrium Medical Center (Carol Turner)
Aurora Casket Co. Inc. (William Backman III)
Baker Concrete Construction Inc. (Daniel Baker)
Bank of Kentucky Financial Corp. (Bob Zapp)
Beechmont Automotive Group (Bill Woeste)
Belcan Corp. (Michael McCraw)
Berenfeld Containers Inc. (Leonard Berenfield)
BioRx (Philip Rielly)
Bistro Group Inc. (Jeff Ritson)
BlueStar Inc. (Stephen Cuntz)
BMW Store and Cincinnati Mini (Tom Schwartz)
Bob Sumerel Tire Co. Inc. (Bob Sumerel)
Bryan Equipment Sales Inc. (Rick Bryan IV)
Budco Group Inc. (Otto Budig Jr.)
Buffalo Wings & Rings (Roger David)
CarePoint Partners LLC (Dana Soper)
Castellini Group of Cos. (William Schuler)
Catholic Healthcare Partners (Michael Connelly)
CBT Co. (James Stahl Jr.)
CECO Environmental Corp. (Jeffrey Lang)
Champion Window Mfg. & Supply Co. LLC (Jim Mishler)
Chemed Corp. (Kevin McNamara)
Cheviot Financial Corp. (Thomas Linneman)
Christ Hospital (Mike Keating)
Cincinnati Bell Inc. (Theodore Torbeck)
Cincinnati Bengals (Mike Brown)
Cincinnati Children's Hospital Medical Center (Michael Fisher)
Cincinnati Financial Group Inc. (Steven Johnston)
Cincinnati Reds (Bob Castellini)
Cincinnati State Technical & Community College (O'dell Owens)
Cincinnati Symphony Orchestra (Trey Devey)
Cincom Systems Inc. (Tom Nies)
Cintas Corp. (Scott Farmer)
Clarke Power Services Inc. (Mark Andreae)
CNG Financial Corp. (David Davis)
Cohen Bros. Inc. (Wilbur Cohen)
College of Mount St. Joseph (Tony Aretz)
Columbia Sussex Corp. (William Yung III)
Connector Manufacturing Co. (Joe Klenk)
Contech Construction Products Inc. (Ronald Keating)
Convergys Corp. (Andrea Ayers)
Corporex Cos. Inc. (William Butler)
Council on Aging of Southwestern Ohio (Suzanne Burke)
Dearborn County Hospital (Roger Howard)
Dental Care Plus Group (Anthony Cook)
Devicor Medical Products Inc. (Thomas Daulton)
Dinsmore & Shohl LLP (George Vincent)
Disabled American Veterans (John Marc Burgess)
Dittman-Adams Co. (Ryan Smith)
Diversified Ophthalmics Inc. (Dr. Ronald Cooke)
Divisions Inc. (Gary Mitchell)
Downlite (James Lape)
Drees Co. (David Drees)
Dugan & Meyers Construction Co. (Jerome Meyers Jr.)
DunnhumbyUSA (Stuart Aitken)
Duro Bag Manufacturing Co. (Charles Shor)
E.W. Scripps (Richard Boehne)
Emerald International Corp. (Jack Wells)
Employers Choice Plus (John Cacaro)
Empower MediaMarketing (Jim Price)
Enerfab Inc. (Wendell Bell)
F&M Mafco (Dan McKenna)
F&W Media Inc. (David Nussbaum)
Fath Properties (Harry Fath)
Federal Home Loan Bank of Cincinnati (Andrew Howell)
Ferno-Washington Inc. (Joseph Bourgraf)
Fifth Third Bancorp (Kevin Kabat)
First Financial Corp. (Claude Davis)
Fischer Group (Henry Fischer)
Fischer Homes (Robert Hawksley)
Frisch's Restaurants Inc. (Craig Maier)
Frost Brown Todd LLC (George Yund)
G&J Pepsi-Cola Bottlers Inc. (Thomas Gross Jr.)
G&J Pepsi-Cola Bottlers Inc. (Steven Kaplan)
Galerie (Richard Ross)
General Cable Corp. (George Kenny)
General Data Co. (Peter Wenzel)
Gilligan Oil Co. (Pat Gilligan)
Gold Medal Products Co. (Daniel Kroeger)
Gold Star Chili (Mike Rohrkemper)
Government Acquisitions Inc. (Dennis Obial)
Greater Cincinnati Foundation (Kathryn Merchant)
Habegger Corp. (John Dorr)
Hawkstone Associates Inc. (Ronald Wittekind)
Hickman, Williams & Co. (William Snyder)
Hightowers Petroleum Co. (Stephen Hightower)
Hillenbrand Inc. (Kenneth Camp)
Hillman Group Inc. (Max Hillman)
Hill-Rom Holdings Inc. (John Greisch)
Hills Communities Inc./Inverness Homes (Stephen Guttman)
Holman Motors (Greg Holman)
Home City Ice Co. (Thomas Sedler)
ILSCO (David FitzGibbon)
Intelligrated Inc. (Christopher Cole)
Jake Sweeney Automotive Group (Jacob Sweeney Jr.)
Jeff Wyler Automotive Family Inc. (Jeff Wyler)
Jeffrey R. Anderson Real Estate (Jeffrey Anderson)
pg.16
Cincinnati Companies (CEOs) cont.
John R. Jurgensen Cos. (James Jurgensen Sr.)
Joseph Auto Group (Ronald Joseph)
JTM Food Group (Tony Maas)
Jungle Jim's (Jim Bonaminio)
Kaeser & Blair Inc. (Kurt Kaeser)
Kenwood Dealer Group Inc. (Robert Reichert)
Klosterman Baking Co. Inc. (Kimberly Klosterman)
KOST USA (Tom Overdeck)
Kroger Co. (David Dillon)
LaRosa's Inc. (Michael LaRosa)
LCA-Vision Inc. (Michael Celebrezze)
LCNB Corp. (Stephen Wilson)
Lorinn Williams Auto Group (Mark Williams)
Loth Inc. (James Buse Jr.)
LPK (Jerry Kathman)
LSI Industries Inc. (Robert Ready)
Lykins Cos. (Jeff Lykins)
Macy's Inc. (Terry Lundgren)
Malhotra Group (Ramesh Malhotra)
Maple Knoll Communities (James Formal)
Marshall Auto Group (Rob Marshall)
Masters Pharmaceutical Inc. (Dennis Smith)
Matthew 25: Ministries Inc. (Tim Mettey)
McCluskey Chevrolet Inc. (Keith McCluskey)
McCullough-Hyde Memorial Hospital (Bryan Hehemann)
Medpace Inc. (August Troendle)
Meridian Bioscience Inc. (John Kraeutler)
Messer Construction Co. (Thomas Keckeis)
Meyer Tool Inc. (Arlyn Easton)
Miami University (David Hodge)
Miami-Luken Inc. (Anthony Rattini)
Michelman Inc. (Steve Shifman)
Mike Castrucci Automotive (Mike Castrucci)
Milacron LLC (Tom Goeke)
Monarch Construction Co. (Ronald Koetters)
Multi-Color Corp. (Nigel Vinecombe)
NB&T Financial Group Inc. (John Limbert)
New Track Media LLC (Stephen Kent)
Neyer Properties (Daniel Neyer)
North American Properties (Tom Williams)
Northern Kentucky University (Geoffrey Mearns)
O.K.I. Supply Co. (Joseph Dillhoff Jr.)
Ohio National Financial Services Inc. (Gary Huffman)
OKI Bering (William Rice)
Omnicare Inc. (John Workman)
Oswald Co. (Ken Oswald)
Pacholder High Yield Fund Inc. (William Morgan)
Parkway Products Inc. (Joe Klunk)
Paycor Inc. (Robert Coughlin)
Penn Station Inc. (Jeff Osterfeld)
Performance Automotive Network (Michael Dever)
Phillips Edison & Co. (Robert Myers)
Pilot Chemical Co. (Paul Morrisroe)
Planes Cos. (John Planes)
Pomeroy (Christopher Froman)
PowerNet Global Communications (Bernie Stevens)
Presto Foods (Jeff Schrand)
Pro Mach Inc. (Mark Anderson)
Procter & Gamble Co. (Bob McDonald)
Profill Holdings (Richard Mouty)
Pure Romance (Chris Cicchinelli)
RCF Group LLC (Carl Satterwhite)
Reach USA (Robert Slattery)
Reece-Campbell Inc. (Peter Chronis)
Remke Markets Inc. (Bill Remke)
Republic Wire Inc. (Ron Rosenbeck)
Richards Electric Supply Co. (Mike Misrach)
Rumpke Consolidated Cos. Inc. (William Rumpke Sr.)
Senco Brands Inc. (Ben Johansen)
Sheakley Group of Cos. (Larry Sheakley)
Sibcy Cline Inc. and Affiliates (Robert Sibcy)
Skyline Chili (Kevin McDonnell)
St. Elizabeth Healthcare (John Dubis)
Staffmark Holdings Inc. (Lesa Francis)
Stagnaro Distributing (Michael Stagnaro)
Stand Energy Corp. (Judith Phillips)
Standard Textile Co. (Gary Heiman)
Storopack (Daniel Wachter)
Streamline Health Solutions Inc. (Robert Watson)
Sunny Delight Beverages Co. (Billy Cyr)
Syrgis Inc. (Andy Harris)
Talbert House (Neil Tilow)
The F.D. Lawrence Electric Co. (Dennis O'Leary)
The Harper Co. (Mike Shayeson)
Thomas J. Dyer Co. (James Potts)
Thomson MacConnell Cadillac Inc. (Chris MacConnell)
Topicz Inc. (Marvin Schwartz)
Total Quality Logistics Inc. (Ken Oaks)
Totes-Isotoner Corp. (Douglas Gernert)
Towne Properties LLC (Neil Bortz)
TP Mechanical Contractors (Scott Teepe Sr.)
TriHealth Inc. (John Prout)
Triplefin (Gregory LaLonde)
TriVersity Construction (Mel Gravely)
Trustaff (Sean Loring)
UC Health (James Kingsbury)
Unifund Corp. (David Rosenberg)
Union Savings Bank (Harry Yeaggy)
United Dairy Farmers (Robert Lindner)
United Way of Greater Cincinnati (Robert Reifsynder)
Unity Financial Life Insurance Co. (Tom Hardy)
Universal Trail Corp. (Terry Carlson)
University of Cincinnati (Santa Ono)
Valley Forge Composite Technologies Inc. (Louis Brothers)
Vantiv Inc. (Charles Drucker)
Verst Group Logistics Inc. (Paul Verst)
Vora Group (Mahendra Vora)
West Chester Holdings (Tim Fogarty)
Western & Southern Financial Group Inc. (John Barrett)
Wornick Co. (Jon Geisler)
Xavier University (Michael Graham)
Xtek Inc. (Kyle Seymour)
Zumbiel Packaging (Robert Zumbiel)
pg.17
table 2
Key Data Categories of the Study
categories
criteria
data collected
Profile page includes CEO’s picture and accurate biographical
information.
Account (Y/N)
Posts and content determined, by Vehr staff, to be those of the
CEO.
Profile page includes CEO’s picture and accurate profile
description.
Average number of friends (note: due to the
privacy settings on Facebook accounts, six
CEOs did not disclose number of friends)
Account (Y/N)
Average number of followers
Tweets and accounts followed determined, by Vehr Staff, to be
those of the CEO.
CEO is featured in a video on company’s corporate YouTube
channel.
At least 1 video/podcast on YouTube channel
(Y/N)
Number of videos on corporate YouTube
channel.
Profile contains accurate information and current position at
company.
Account (Y/N)
Number of CEOs with more than 500
connections
Average number of connections
BLOG
WEB
SITE
Profile has CEO’s picture, accurate position and an additional
piece of biographical information.
Account (Y/N)
External blog authored under CEO’s name visible through Google
search.
Number of CEOs who maintain blogs
Internal blog authored under CEO’s name present on company’s
website.
Number of circles
Number of CEOs who contribute to company’s
affiliated blogs
CEO name listed.
Number of CEOs with name listed
CEO has a letter/message posted.
Number of CEOs who have posted
letter/message
CEO is featured in posted video.
Number of CEOs who have posted a video
In addition, Vehr Communications collected the following information on Cincinnati CEOs and their companies:
• 2012 revenue
• CEO age*
• Number of employees
• CEO salary*
• Company market (B2B, B2C, or B2BC)
• CEO tenure**
• Company structure (public or private)
Note: data collected reflects current CEOs/top leaders during the time of survey research, not at the time of publication of the 2012 Courier 250 and 2012 Deloitte Cincinnati USA 100 lists.
*Data on CEO age and salary only available for CEOs of public companies.
**CEO tenure was reported in years and is rounded up.
pg.18