ANTI-BRIDE ONLINE MEDIA KIT
Transcription
ANTI-BRIDE ONLINE MEDIA KIT
ANTI-BRIDE ONLINE MEDIA KIT ABOUT ANTIBRIDE.COM Tying the Knot Outside of the Box WHO’S THAT GIRL? …and why is she gaining ground on the multi-billion dollar wedding industrial complex? She is someone who is frustrated by the cookie cutter bridal options out there. She thinks for herself, has a good sense of fashion, and is willing to question that sacred cow known as the traditional wedding. She’s adventurous and gutsy. She’d rather spend her money on a deliciously long expedition in a far away place (with fabulous and fashionable gear) than a complicated wedding. But don’t think she’s not having fun and going shopping! She’d rather spend her money on what she wants and believes in—and not what traditional retailers tell her to buy. She’s an interesting and rare bird who might want to meet you. If you have a product or service that you think our special lady might like, don’t hesitate to contact us. We’re always combing the globe for exceptional products, ideas and partners to bring the best that life has to offer, and to help make our readers wedding adventure a truly out-of-the-box experience. WHAT IS ANTI-BRIDE? Antibride.com is the first voice in the alterna-bridal pop cultural space, and born of the revolutionary, bestselling 3-book series that started the conversation for all the books, sites and blogs that followed. The Anti-Bride philosophy begins with tying the knot outside of the box, and in doing so, opens the door to fresh ideas in weddings as they pertain to subculture, diversity, new customs and traditions, travel, music, food, fashion, ambiance, design, and lifestyle trend focused on the art of celebrating your union on your terms. It’s a consummate lifestyle branding, social network/community platform replete with events, merchandise, media, entertainment, applications, and music that encompasses, defines, unifies, colonizes, leverages, and aggregates the alterna-bridal pop cultural space. Anti-Bride frees thinking brides and grooms (and brides and brides) from the predictable wedding day offerings proffered by the Wedding Industrial Complex. PURPOSE To enlighten, entertain alterna-brides and grooms, destination couples, urban style setters, and cultural and technological innovators and celebrate the road less traveled. In doing so, create, support, and uphold a powerful social community of pure creativity, innovation, pleasure, and possibilities. To open the playing field for vendors who aren’t traditionally seen as “bridal industry.” To redefine and reinterpret what “wedding” means from a fashion, lifestyle, music, venue, ambiance and entertainment perspective and highlight how this deviates from predictable ‘Wedding Industrial Complex’ offerings. To celebrate individuality and reward creativity. CULTURAL RELEVANCE Antibride.com creates grass roots momentum by linking counter culture, couture, alterna-bridal style, street fashion, destination romance travel, music trend and urban tribes, and in doing so, becomes a nexus of social influence in the alterna-bridal pop cultural space, social media space, and beyond. Who says that Vera Wang and Martha Stewart have the last word on weddings, fashion, food, entertaining and ambiance? We are creating and supporting this philosophy daily as thought leaders on our sites, blogs, books and magazine, and aim to work with like-minded compatriots. MEDIA PACKAGING By advertising on Antibride.com, you have access to a distribution network specifically targeted to your audience, (as well as secondary markets that will be swimming along side of them in the information super highway). In addition, we work with each of our clients to assess their needs for online or interactive marketing campaigns separately or as a package. We will help to make sure our client’s messages are seen and heard in a myriad of ways, harnessing the best social media business practices and always measurable. Why Wedding? If you are in the wedding industry, it comes as no surprise that weddings and honeymoons are big business. During the next 15 years the industry is expected to grow by more than 20%. Approximately 2.4 million weddings are performed and an average of $120 billion is spent annually in the United States. At least 18% of these couples plan destination weddings and that figure continues to grow every year. This is not a trend, but rather an alternative in exchanging vows, which is very much part of the wedding industry and here to stay. Source: Destination I Do Magazine FEATURES We are different from other bridal communities • We’re growing every day, adding 1000’s of page views and visitors weekly. • We are using social media as a marketing tool: identifying desired market sectors in online communities with targeted tweets that drive visitors back to the Antibride.com site, rewarding them with relevant content that is matched to our advertisers market, thus growing their community. • We are the first voice in the alterna-bridal pop cultural space. • The grassroots community authentically grew out of a three‑book best selling series from Chronicle Books, and shows no sign of stopping. • Targeted editorial is focused on niche audiences. • Cost is substantially lower than other online bridal sites. • Online design and presentation caters to a sophisticated audience. • Outstanding customer service has a proactive “take no prisoners” approach to marketing your product or service. • We are always tacking and trimming our approach, monitoring our traffic daily with Google Analytics and Alexa, testing and measuring the success of our content, theories and campaigns. ANTIBRIDE.COM FEATURES Couples are relying on online resources more now than ever before. Antibride.com is a comprehensive tool for couples to research, discover and download. information about locations, products, services and vendors worldwide. • Visible Banners – Banners allow for strong marketing, yet stays consistent with the user-friendly design of Antibride.com • A powerful social community that you can make your own. • Suggestions for planning and advertisers we endorse. • Editorial that gets noticed, with a best-selling author of the 3-book bestselling Anti-Bride series, and Sr. Editor of Destination I Do Magazine sitting at the helm. • Our bloggers are rock stars: From celebrity makeup artists, lifestyle marketers, TV personalities, rock and roll couturiers, international publishers, to best selling authors, when we post, we get traction and eyeballs. If we love your product, service or venue, our visitors will too. • Social influencers: Each blogger is well known in cyberspace, print published, is a TV personality or magazine publisher and runs his or her involved social community to better leverage your social media awareness. • Destination I Do Magazine is our strategic partner, blogger, content swap partner, and the number one destination, wedding and romance travel magazine in the world. They are also internationally known as our coproducers for the wildly successful Operation Aisle Style in partnership with the W Hotel, New Orleans and San Francisco. • We bring you our top picks from the wedding industry: hotels, spas, destinations, beauty products, fashion, music, lifestyle and culture. EDITORIAL BLOGGERS Anti-Bride Beauty Bar Every day Carolyn Gerin, CEO Antibride.com and creator of the best-selling 3-book Anti-Bride series from Chronicle Books brings you the best in alterna-bridal on the blog. She culls the best and the brightest bloggers: published authors, TV personalities, magazine publishers, social influencers, artists, crafters, and designers and gets the goods to our community. Antibride.com is a point of view, a state of mind and a powerful tribe of alterna-brides that think out of the box and always take the road less travelled. Every month we’ll find one bride, one woman, one nexus of hip, cool social influence that needs to be heard, loved, envied, and ultimately revered. Her ideas, her voice, the way she looks, her sense of style and thought are so inspirational that you’ll be borrowing a page from her book to add to your own. We’re always on the hunt for the ultimate Anti-Bride out there. Maybe she’s you. Beauty Bar raises the bar when it comes to alternabridal beauty. From drug store miracle workers to indestructible eye shadow we will bring you our road tested tried and true beauty miracles, processes, and products to help you look like the very best version of yourself. Our beloved Brandy Gomez-Duplessi, a native New Orleans and celebrity makeup artist has worked with Tyra Banks, The Kardashian clan, TLC, Style Network, WE TV, O Magazine and us! We were lucky to work with Brandy on Operation Aisle Style at the W-New Orleans and found her transformative and intelligent approach to beauty, easy style, and sexy, spicy wit to be intoxicating. No one does that voodoo like you do, Brandy, and we’ll stay tuned for anything you conjure up! www.antibride.com Aussie Bride Polka Dot Bride is Australia’s premier wedding blog and is read by thousands of brides worldwide. Polka Dot Bride is ranked within the top 20 Australian Women Bloggers and #53 out of the Top 100 Australian Bloggers as of June 2009. Polka Dot Bride has a passion to provide information on the latest trends in weddings, and inspirational and creative ideas for the Australian bride. Ms Polka Dot’s aim is to create a fun, informative, and stylish blog that is engaged with, and inclusive of, its readers. She writes a daily feature on the blog that includes new ideas, real weddings, fabulous finds and the beautiful and the inspirational. Polka Dot Bride readers are stylish and savvy; they want to make their wedding stand out from the crowd. Ms Polka Dot’s aim is to inspire brides and grooms to create the wedding of their dreams. www.polkadotbride.com www.bgdmakeupartistry.com Cranky flier Brett Snyder, aka The Cranky Flier, has been a proud airline dork since he was a kid. Starting in college, Brett worked in pricing, sales, and marketing functions for several airlines including America West and United. He has a BBA from The George Washington University and an MBA from Stanford University. Brett’s knowledge and snark has helped propel The Cranky Flier to win several awards including one as a member of the top 50 most powerful blogs in the world. Brett calls Southern California home, where he lives with his wife and dog. Recently married, and a contrarian by nature, Brett can safely say that the Cranky Flier and Anti-Bride have a few things in common… www.crankyflier.com Destination Diva Jennifer Stein, publisher of Destination I Do Magazine, shows us how wedding, honeymoon, and romance travel looks when you step off the beaten path to the road less traveled. She’s not only always got her bags packed for action and adventure, but she’s the co-producer of Operation Aisle Style with Carolyn Gerin, the first and only alterna-bridal wedding event in partnership with the W Hotel. When it’s time to hit the road, let Jennifer be your co-pilot… www.destinationidomag.com Carolina Bermudez: Euro Bride Born and raised in Colombia, German, living in Paris for the past 10 years, and a retail sourcing specialist, Carolina Bermudez, aka Euro Bride is always looking for the latest trends in the Bridal and Alterna-Bridal industry in Europe. From shopping tips and trips in major European cities, to recommending the best restaurants and venues for pre-events, to covering the top bridal events and expos, and even finding the perfect spot for your wedding, Euro Bride has you covered! If it’s a Parisian, international sensibility you crave, a departure from predictable wedding day offerings from a classically trained eye (that still enjoys a little rule breaking), Euro Bride is your copilot for fabu-losity on “The Continent.” Groom with a View Is that guy at the end of the aisle in a tux a hologram, or the guy you are marrying? Let’s not forget the mister when you are on your way to the altar. Ryan Hupfer, a self-proclaimed computer nerd stuck in a socialite’s body, is always up for learning about the latest and greatest thing out there and figuring out how to evangelize it across these wonderful interwebs of ours. Whether he’s communicating awesomeness at HubPages.com, writing books, posting on his blog http://HupandSteph.com with his best friend and wife, Stephanie, there’s always something cooking with our Groom with a View. Ryan takes care of the mister, with services, ideas and gear to help him take care of business, plan his day, his way, and have a little fun in the process. Hair-apy Maybe she’s born with it…nah! We know what it takes to get that purrfect updo, just rolled outta bed surfer girl streaks, and ‘do what I say now’ Joan Holloway hair. It takes talent, the right stylist for the job, a deep understanding of hair-story (to get those vintage looks) and a heck of a lot of product. Vexing issues (bring my hair back to life, please!), color gone wrong and products that perform gravity defying feats are all part of the mix. Hair jewelry, feathers, fascinators, and innovations in dressing those tresses take you from beyond the blow-out, straight into the stratosphere. Mr. Anthony Limon, head of Ginger Rubio salon in San Francisco has shears and will deliver. Melissa Comito: Heavy Petal To say that Melissa Comito is merely a florist is like saying the Coco Chanel was a hat designer. Infusing new and eclectic ideas in flowers, design, lighting, décor, table-scapes, point of view, and ambiance, and really getting to the heart of who a couple is, is what Melissa and her company, A Simple Ceremony, does best. Whether you are an eco-chic vegan couple or rock and roll royalty Melissa has the design know how, historical references and the resources to turn on the juice. This wunderkind got her start in Beverly Hills working with celebrities such as Jane Seymour, Bette Midler, Joan Rivers, and Barry Manilow; and companies such as Pixar, and George Lucas. Her work has been featured in several magazines including Martha Stewart and Grace Ormand. Her inspiration comes to her in random ways: a building, a pattern on a skirt, the color of a sunset, a trip to Home Depot, a stack of vintage Tarot cards, a mad scientists laboratory. If you have a dream for an event that must be expressed and created down to the detail, Melissa is the girl for the job like no one we’ve yet seen. www.asimpleceremony.com Lifestyle & Entertaining Laurent Gerin, head designer of Williams Sonoma, talks entertaining, lifestyle, ambiance, and gear you gotta have. He covers the latest trends in tabletop, product, and entertaining in Europe, to cocktail accoutrements (and the elixir you put in them) is part of the lovely ritual of daily celebration. Daily celebratory rituals are paramount to a life well lived. A properly raised Parisian who grew up all over the world, he wears his worldliness lightly. The goal: to share his ideas to make all of our days a little more memorable and meaningful. Autumn Millhouse: Love Vines Napa native, Autumn Millhouse has combined her love of Wine Country with her passion for travel to compile an indispensable guide to the most enchanting wineries, mouth-watering restaurants and romantic accommodations in Napa Valley. Her newly released book, Romantic Napa Valley: An Insider’s Guide for Couples, takes readers on a tempting stroll through some of California’s most breathtaking countryside. Millhouse puts her third-generation knowledge to good use as she describes out-of-the-way eateries, secret local favorites and of course, her favorite wineries complete with stunning color photographs. Fans of the book include, Food Network Chef, Michael Chiarello, Bob Hurley of Hurley’s Restaurant and Kari Ruel, publisher of Napa Valley Life Magazine. The book is perfect for wine lovers, couples and anyone hoping to visit the wine capital of the world. www.romanticnapavalleybook.com Retro Bride Kimberly Manning Aker is an Interior Decorator in the San Francisco Bay area. She, along with her 2 partners are show producers for the annual Vintage Clothing and Style Festival. She has lived La Vita Retro since the early 80s, has produced many Retro themed events and gives tours and lectures on fashion history and the art and architect of the Bay Area. She and her husband had a retro wedding and share their passion for La Vita Retro. She does not view La Vita Retro as a “sub culture” but as a life style choice. www.vintageclothingstylefestival.com Style Phile Katie Rice Jones, host of Comcast’s Inside City Limits, and Guest Style Host for CW’s Bridal Map helps us embrace our inner bombshell and shows us how to rock the runway in our daily lives. As an on-air stylist/ style expert, Katie has appeared on over 400 TV segments offering viewers style solutions and trend commentary. Some of her appearances include: Style Network’s Split Ends, E!’s The 40 Most Outrageous Crimes of Fashion series, TV Guide Chan- nel’s TV Candy with Melissa Rivers, Fox’s Reality Remix, USA Network’s Before & After noon Movie, Oxygen’s She Commerce, Soap Net’s Soap Talk, Lifetime’s Head 2 Toe (30 episodes), HGTV’s Smart Solutions, TIPical Maryellen, and Fox’s Good Day LA. Tech Bride Gadgets for Geek Girls by Gus Goodall of Media415.com, makes your life easier, your day brighter and the nefarious world of technology a little less confusing. From creating a Wed-site, to finding the right gadget to make planning your wedding (or your life) more efficient, Gus has your back. TWO BRIDES You’ve found her and she’s yours. Now you need to plan a fantastic fete that reflects your lifestyle and choice, keeps you both sane, is utterly fabulous, deal with inherent family drama, and look like a million bucks. Need a girl sized tux? The perfect lingerie? The latest legislation and news on the right to marry? We’ve got you covered.Our Two Brides Bloggers, Melissa Johns and StacyJill Jacobs are some of the gay communities most powerful bloggers on Queerlywed. com. EDITORIAL Body and Soul Life is stressful, we know. But there are those that seem to glide through the day effortlessly, free of frustration, perfect skin and hair, zen goddesses of perfect balance. To hate them is too easy (and bad karma). To understand them is divine. Body and Soul will highlight the best products, practices and ideas to balance your chakra, and deliver the glamour on cue. Because as we all know: you need to be pretty on the inside as well as the outside…. Bon Vivant Okay, being a bon vivant is a little over the top and naughty, like eating an entire box of Belgian chocolates with a magnum of Verve. But sometimes in life, you need to go a little out there. For the libertine in you, the one that craves the sublime, wants nothing to do with the sensible, we offer this little corner of heaven. Products, services and experiences that aren’t necessarily for every day, but for every desire, we will research exhaustively and report back, in every salacious detail. Budget Bride If you are a fashionista and frugalista, know how to squeeze a dime (or want to know) this is where the rubber hits the road. Deals and steals ranging from honeymoons, hotels, airfare, dressing for less (with no one the wiser), wedding venues, flowers, cakes, jewels, the skies the limit when you research like a tigress. The upside? Using your money for what matters: a much deserved vaca- tion, paying down your student loan, or a payment on a house, and all the while looking fierce and feeling fiscally fantastic. To quote our muse, Coco Chanel: Elegance does not consist in putting on a new dress. Eco-Bride Green is the new black, or white as the case may be. Organic chefs, wines, farm to fork fabulous-ness, sustainable venues, organic cotton and silk gowns, eco friendly practices, and cruelty free jewels, this is the spot where you get to vote with your wallet and feel good about the choices you make for your wedding. California leads the way for green think but we’ll be bringing you vendors and ideas with a conscience with style by the truckload. It’s cool to be green, and it also looks great on you. Hot Date Put down that wedding magazine and take a look at your sweetie. Throw on something cute and explore the universe of new and different venues, urban expeditions, and off the beaten track treks. Hot restaurants, new chefs, a quiet wine tasting, a great dance club, a private garden, a swanky cocktail venue, a day at the beach club. Off the beaten track, easily accessible instant gratification at every price point is offered in Hot Date. At Antibride.com, we believe that romance needs to be a big part of your relationship before, during and after the wedding day. Operation Aisle Style Operation Aisle Style is the one, only, and first, alterna-bridal event created by Anti-Bride Productions and Destination I Do Magazine: a fashion show, competition, music and multi-media event highlighting the philosophy of tying the knot outside of the box and exploring the road less travelled when saying the words “I Do,” in partnership with the W Hotel New Orleans and W Hotel San Francisco. Operation Aisle Style is a state of mind where rules are broken, exploding into a riot of creativity and innovation. It’s the beginning of a new way of thinking ‘wedding’ and deconstructing the myth and social pressure associated with the virginal white dress. A San Francisco Treat San Francisco is where Antibride. com lives— a living, breathing nexus of fabulous: from food, wine, technology, travel, alternabridal, fashion, festivities, (and fog!) – we love the mash-up of high-low culture that is our beloved S.F. We exalt the new, the sublime and the must-have experiences that define our city, and like the age-old Rice-a-Roni commercial, are A San Francisco Treat. Spirited BRIDE Signature cocktail recipes, fine wines, model wine lists, and new ideas in mixology by the entire team of bon vivants, libertines and culture vultures are researched in minute detail at Antibride.com. Our beat: celebrity mixologists, vintners of note, watering holes of sterling repute, and cocktail recipes to titillate your palate, to say we like to have fun is an understatement. Event ideas of the spirited kind, what drink goes with what nibble will help you get your party going in all the right ways. Wediquette Vexing Problems SOLVED! Aunt Edna insists that her family of 20 be invited? Mother in Law pushing you around? Bridesmaid wars? Reality check for the Bridezilla in you when your finance says you’ve been invaded by aliens? Mom and Dad not on speaking terms? You are a same sex couple and your family is stuck in mid-elixir century America? Give us your worst and we’ll do our best to come up with a good solution (or a good guess that sounds about right!). Trust us, we’ve been there.... PARTNERS Strategic Partners The Industry Sharing is caring and no one does it better than our partners below. Individually, our candle shines brightly in our respective industry. Combined we are a bottle rocket, linking, combining, and leveraging our social communities to make the game bigger and more prolific… If you are in the wedding industry, it comes as no surprise that weddings and honeymoons are big business. During the next 15 years the industry is expected to grow by more than 20%. Approximately 2.4 million weddings are performed and an average of $120 billion is spent annually in the United States. At least 18% of these couples plan destination weddings and that figure continues to grow every year. This is not a trend, but rather an alternative in exchanging vows, which is very much part of the wedding industry and here to stay. Destination I Do Antibride.com and Destination I Do Magazine are partners in crime, and strategic partners on content sharing, magazine editorial, and co-producing landmark events such as Operation Aisle Style: An Alterna-Bridal Fashion Event, with the W Hotel. Every time you advertise with Antibride.com, you benefit from this alliance and our combined relationships. Destination I Do Magazine fills a need for this growing niche by providing essential information for couples considering a destination wedding or romantic honeymoon. To expand the options the couple might consider, each issue highlights a variety of potential locations and is truly a passport to paradise all over the world. Destination I Do is distinguished by it’s simple and clean design that appeals to a sophisticated audience. They cut through the clutter and deliver helpful and cutting edge editorial rarely seen in this market. Readers of Destination I Do can rely entirely on the information within the publication. Media 415 Media415.com is the brains behind the beauty of Antibride.com, run by award winning Word Press/Web 2.0 social community ninja, and Antibride.com Chief Technology Officer, Gus Goodall. Here are some of the strategies that Media 415 uses to make Antibride.com one of the most powerful advertising vehicles on the Net: • Antibride.com is growing every day, adding 1000’s of page views and visitors weekly • We are using social media as a marketing tool: identifying desired market sectors in online communities with targeted tweets that drive visitors back to the Antibride.com site, rewarding them with relevant content that is matched to our advertisers market, thus growing their community • We are always tacking and trimming our approach, monitoring our traffic daily with Google Analytics and testing the success of our content, theories and campaigns. If you need a little more social community mojo in your marketing mix, don’t hesitate to contact: [email protected] Editorial Mission Destination I Do Magazine fills a need for this growing niche by providing essential information for couples considering a wedding away from home or romantic honeymoon. To expand the options the couple might consider, each issue highlights a variety of potential locations and is truly a passport to paradise all over the world. Destination I Do is distinguished by it’s simple and clean design that appeals to a sophisticated audience. They cut through the clutter and deliver helpful and cutting edge editorial rarely seen in this market. Readers of Destination I Do can rely entirely on the information within the publication as well as on www.destinationidomag.com. Section excerpted from Destination I Do Magazine Online Media Kit. Anti-Bride Demographic • Anti-Bride readers are women aged 18-40. • Anti-Bride readers are college educated. • Anti-Bride also has a large male readership. • Readers are predominately from Australia and the USA followed by UK, Germany, and France. Anti-Bride Statistics • Anti-Bride currently enjoys between 300 visits per day, with over 500 additional subscribers to the Anti-Bride RSS feed (via feed reader or email subscription). • Anti-Bride monthly page views are 5-10,000 with visitors from the USA, Australia, 1500-3000 and 3-500 . • Visitors spend an average of 2-5 minutes on the site every day with new visitors to the site numbering 83% per month. • Anti-Bride is also very active on social media sites such as Twitter, Flickr, Digg, Facebook and Stumbleupon. All are utilized in promotion of the blog and sponsor news. Source: Google Analytics October 2009 Product Reviews Anti-Bride loves reviewing products for our readers to discover on the blog. Although product reviews are not guaranteed, it is highly likely that if you think your product coincides with our vision, we may as well. Product reviews are conducted on an unbiased basis. Due to obvious bandwidth issues of running a daily blog, we regret that we cannot return samples. Competitions Anti-Bride can provide exposure for products and services as well as conduct customized, scheduled competitions. Some representative competitions involve book giveaways, bundled giveaways with other authors (like the Worst Case Scenario series), bridal photo shoot giveaways, and more. Contact: [email protected] for more information. Public Relations Support Anti-Bride can provide social media support for traditional public relations media campaigns. Anti-Bride can work with existing vendors to customize an innovative and effective social media strategy for your next project or campaign. Contact: [email protected] for more information. Consulting Anti-Bride is available for consultation on a range of matters including website marketing, social media techniques, email marketing and website review with her team of social media ninjas. Contact: [email protected] for more infomation. AD SPECS 952 x 168 Banner: Rotates with up to 5 other marketing partners $1000 per month 215 x 100 Tile: Exclusive $150 per month 145 x 145 Tile: Exclusive $150 per month 215 x 215 Featured: Exclusive $500 per month 145 x 330 Skyscraper: Exclusive $750 per month 952 x 163 Footer Banner: Exclusive $500 per month Includes Free Ad Design! Carolyn Gerin Chief Executive Officer [email protected] Gus Goodall Chief Technology Officer and Community Organizer [email protected] Street Address: 1101 Church Street Unit 3 San Francisco, CA 94114 Photo Credits: Jessica Higgins: 03, 05 Michelle Hayes: 04, 06 GeishaBoy: 11 Art Direction and Design by Carolyn Gerin Design and Production by Hailey Davis Copyright 2009, Anti-Bride Productions Inc., all rights reserved