static cling plus - Reynolds and Reynolds

Integration That Powers Performance®
STATIC CLING PLUS
A One-To-One Marketing Solution To Help Retain and Build Customer Loyalty.
“Although the tangible value of each customer will vary
from dealership to dealership, based on product, volume
and gross margins, one truth remains constant: an increase
in customer retention translates into an increase in profit!”
Dunning Sprague
Marketing & Advertising
“With Static Cling Plus from Reynolds, the information I need
to give my service customers is easy to read. Also, the labels
look very professional. It’s important to me how my customers
perceive my business – that we are trained professional with
technical expertise and that we pay attention to details.
Static Cling Plus is just one way that we can convey that
message to every customer we have.”
Alan Anacki, President
Bridgewater Motor Works, West Bridgewater, Massachusetts
Loyalty Solutions from Reynolds
Even with excellent CSI ratings, customer retention rarely
tops 40%, according to The Newland Group. How can
you draw your high-value customers back to your
dealership—again and again? Reynolds has proven,
measurable solutions that do just that.
In-Vehicle Merchandising—Add a retention solution to
your dispatch system to encourage higher coupon
redemption and customer retention.
Service Reminders—Increase customer-pay business by
mailing maintenance reminders with personalized offers
to customers based on their projected mileage.
Card w/A-Peel®—Promote your choice of service specials
with wallet cards, key tags, postcards and double-wallet
cards featuring various peel-off coupon options.
Service Maintenance Books with Coupons—Provide your
customers with pre-printed booklets that include specific
services, maintenance schedules and coupons.
Included with your purchase of a Static Cling Plus printer
and keypad are U.S. and European power cords, an easyto-follow User’s Manual, template sheet, print head cleaning
pen, ribbon, and generic labels.
2012594 4/05
For more information about
Static Cling Plus, contact your
Reynolds Document Consultant
or call 1-800-344-0996.
©2005 The Reynolds and Reynolds Company. All rights reserved.
“Static Cling Plus from Reynolds and Reynolds has been worth
every penny. I am using the custom labels and they look great. I am also
impressed with the way the print stands out and doesn’t fade. The versatility of
the Static Cling Plus machine with the different labels available has allowed me
to reduce costs in other areas. The Static Cling Plus machine has become a
very important tool for us, allowing us to better communicate with our
customers thus increasing customer satisfaction
along with the bottom line.”
Ray Krakovsky, Parts & Services Director
Bud Brady Ford, Inc., Cleveland, Ohio
On a budget or just
starting your business?
Let the Static Cling Plus system
help you out by printing your
dealership name and contact
information in plain text
on our standard label.
STATIC CLING PLUS
(Using templates 1-10 or 21-30)
Template 1
“Thank You For Your Business”
on standard label
Drives loyalty in the critical time between service visits.
Static Cling Plus provides a simple, direct way to build and
maintain strong relationships with your customers—by
communicating with customers every time they drive. The
labels will not fade or smudge like write-on labels, so your
customers will always know when to return for service. White
labels stand out against windshield glass, enhancing visibility.
A template for every situation.
Designed specifically to serve the needs of a dealership,
Static Cling Plus turns basic “Return for Service” labels into
loyalty-building tools. Choose from among 40 standard
templates included with the system. Templates 1-10 print
your dealership name and address along with customer
follow-up instructions such as return date, return mileage,
Put your name where customers can see it every day. oil grade, and text messages in English. Or, if you would like
Advertising is a major expense for every dealership, so
to customize your labels with logos, special fonts or unique
selecting the right form of advertising to reach your customers colors, you can do so and use templates 11-20 (which are
and bring them back for service is critical. By selecting custom also in English) to print just the customer follow-up
labels instead of generic labels, Static Cling Plus lets you
instructions. Templates 21-40 offer the same layouts as 1-20
create a “personal billboard” for your dealership right on
and are pre-programmed in either Spanish or French. So, if
your customer's windshield. At a minimal cost, you are
you have the need for a quick change in language to assist
advertising directly to your service customers every day,
your customers and drive customer loyalty, it can be done
which traditional forms of advertising—newspapers, radio, quickly and easily with Static Cling Plus.
television, etc.—cannot provide.
A fast, simple service warranty to keep you running.
Many dealerships can also receive cooperative advertising
Add on our popular extended service warranty to ensure
dollars for a portion of the cost of the labels by displaying the that you keep lost time to a minimum. If your printer breaks
logo of an oil company or other service department supplier. down, our technicians will help quickly diagnose the problem
or send out a replacement printer overnight. It’s fast and
simple. We keep all of your templates on file, so all you
need to do is unpack the pre-programmed replacement
printer and start doing business again.
Promote your business by
customizing your labels!
Some of the most important tools a
dealership can use to retain customers
and gain new ones are a strong reputation
and a recognizable image. Put that image
to work for you by having it placed
prominently on your custom labels.
(Using templates 11-20 or 31-40)
If true creativity is what you desire, custom
templates that are designed to your
programming specifications are also
available. Choose to add a pre-determined
mileage onto the existing mileage entered,
or let your customer know the name of
your service manager to strengthen that
personal bond. Say ”Happy Holidays” or
offer them a coupon for certain services.
Whatever the need, custom templates can
be pre-programmed to fit your needs.
Template 11
Template 12
“Thank You For Your
Business” on customized label
Two lines of
customizable text
Template 13
Template 14
Template 15
“Thank You For Your
Business” and dollaroff coupon
Dollar-off coupon
with two lines of
customizable text
“Thank You For Your
Business” with oil
grade information
Template 19
Template 20
“Complimentary First Service
Due” encourages new vehicle
buyers to return for service
Prompt customers to
contact you with a costeffective “Part on Order”
reminder label
HAMMOND
785 Anderson Street
Anytown, PA 12345
(746) 555-1212
Template 16
Template 17
Template 18
Two lines of customizable
text and oil grade
information
Courtesy label with two lines
of customizable text and
“Thank You For Your Business”
“Free Car Wash” label