David Lloyd Leisure Agassi BILT case study

Transcription

Henman Communications
February 2015
David Lloyd Leisure Agassi BILT case study
henman 1
Overview
Henman Communications was appointed by Europe’s
premier health, sport and leisure group, David Lloyd
Leisure, to launch Andre Agassi’s cutting-edge BILT by
Agassi & Reyes gym equipment range.
in design and the most comprehensive range of
market-leading equipment, supported by technology
that recognises our members are leading increasingly
connected lives.”
The press launch event took place at David Lloyd
Leisure’s state-of-the-art Chigwell club on Thursday
26th February, as part of an ambitious gym innovation
programme rolling out to its clubs, in addition to a
£50m upgrade of its estate.
Scott Lloyd, David Lloyd Leisure’s Chief
Executive said:
Anna-Marie Muldowney, PR Manager for David
Lloyd Leisure said:
“We are delighted that three-time Davis Cup winner
Andre Agassi will be visiting our Chigwell club to launch
his new BILT by Agassi & Reyes fitness equipment
range. The installation showcases significant advances
“We are very excited about the launch of this stateof-the-art gym at Chigwell. We want to make going to
the gym an enjoyable, motivating, inspirational and
non-intimidating experience in every possible way. Our
new gyms have been created to make members feel
part of a community, to cater for everyone - whatever
their preferred choice of workout, age or ability - and to
provide an unrivalled range of best-in-class equipment
to help them achieve their goals.”
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BILT by Agassi & Reyes live Q & A
During the launch event Wimbledon TV presenter John
Inverdale hosted a live Q & A interview session for the
national media and bloggers.
The former World No.1 tennis legend fielded questions
on his BILT by Agassi & Reyes range, an innovative line
of fitness machines modelled on his own custom-made
equipment honed over a 20-year playing career.
The range, providing ideal strength and
conditioning training for any sport, and is being rolled
out across selected David Lloyd Leisure clubs in the
UK and Europe.
The equipment ranges were also demoed by two
former Gladior fitness trainers: Jenny Pacey and
Wayne Gordon.
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Tennis All Stars National Champions Coaching Master-Class
Andre spent time coaching youngsters of David Lloyd
Leisure’s Tennis All Stars junior tennis
coaching programme.
Activities included:
• Junior Q & A with Andre
• Autograph signing session
• Photo shoot
• Junior goody bags
• Parents are invited to watch session from walkway
• Tennis All Stars National Champions T-shirts for
coaching session
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Press Office & Social Media
• Ambassador liaison with BILT team in the US
• Stakeholder management with Concept Fitness
• Twitter take-over - #askandre
• Media management on the day
• Pre-event site visits
• Technical and production onsite
• Client reporting
• Advice on event branding, goodie bags and
• Content creation
• Media monitoring and evaluation reports (AVE)
Our PR team worked closely with David Lloyd Leisure
internal PR, marketing, digital and social media team to
integrate all press office activities.
Our activities involved:
• PR strategy, planning and budgeting
• Drafting and distribution of press releases
to national and regional media
• Key messaging, briefing documents and
running orders
• Media and social media competitions
• ‘Selling-in’ interview opportunities
• Press pack creation
Who is the Reye
He’s the Man
ATION
DIA INFORM
ME
M INNOVATION
ES UP BILT GY D LEISURE
AGASSI SERV
DAVID LLOY
TH
WI
CH
UN
LA
to
Tennis legend
visit UK on eve
FLAT BENCH is Cup clash
of GB-US Dav
. Define It. ights: ¾ Designed to
simplify and imp
rove the all‐impo
¾ IP protected
rtant “lift off” functional move
ment ¾ Dual retract
able arms for incre
ased safety INCLINE BENCH Created to maxim
ize results and saf
develop mass and
ety for the user by
strength in the u
helping them the Incline Bench pper portion of the
provides the safes
ir pectoral muscles
t way to bench o
, n an incline. Highlights: Chigwell club.
¾ Enables a s
mooth lift without
the added strain
traditional lift po
and risk of the sition ¾ Incline ben
ch utilizes rugged
framing for maxim
¾ Dual retract
able arms provide
um durability and
safe “lift‐off” stability DECLINE BENCH
BILT BY AGASSI AND REYES
DAVID LLOYD LEISURE PR LAUNCH
BRIEFING PACK
Client: David Lloyd Leisure Group
PR Campaign: UK Gym Innovation launch of BILT by Agassi & Reyes
Event Location: David Lloyd Leisure Chigwell, Roding Lane,Buckhurst Hill,
Chigwell,IG9 6BJ
Date: Thursday 26th February
Time: 4.30 - 8.00pm
ISOCURL Finally, a machine
that empowers th
concentrated and
e user to have the
effective range o
perfect bicep flex
bicep curl. f motion, the Isoc
. By allowing for a
url enables an int
ense and complet
e Contact details:
RICHARD HENMAN - 07810448782
SAM CUSSINS - 07834766086
JEM MAIDMENT - 07703215013
Dominic Bliss
Emdad Rahman
GQ
East London News/London
Bangla
Epping Forest Guardian
Thomson Reuters
Ilford Recorder
Sky
Harry Kemble
Jacquie Beltrao
Katie Garner
Lucy Fry
PT Magazine
Sunday Telegraph LIVING
section
ESPN/Wimbledon.com
Mark Hodgkinson
Mark Soanes
Thomson Reuters
The Times
First Name
Henman Communications Limited | 2nd Floor | 6 Morie Street | London | SW18 1SL | UK | W.henmancom.com| T:@henmancomm
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HC TEAM
Richard
Sam
Jem
Harry
Niels
N/A
Reporter
Writer
Sports Writer
Freelance Journalist
Sports editor
Reporter
International Business Times
The Independent
BBC
s?
Reyes’ metho
d of safely and
efficiently
building streng
1990. He saw
th helped UNLV
even bigger poten
NCAA men’s
strength and
tial in Agassi
basketball cham win the
fitness coach
and left UNLV
. Under Reye
title in tennis
that year to becom pionship in
s’ guida
over
display at Reye the next 16 years, including nce, Agassi won every major e Agassi’s
s’ Las Vegas
eight
men’s
Grand
singles
Slam trophies
gym.
on permanent
Reyes’ uncon
ventional appro
ach to trainin
included hostin
g stems from
g
a multimachines. His fitness shows, writing about
simple trainin
fitness and desig faceted career that has
g philosophie
well as physical
s transcend sports ning and building weigh
strength.
t
and emphasize
mental as
For decades,
athletes have
relied
sessions, includ
ing “Weak legs on his many “Gilisms” to
make it
the other side
command, strong
of tired.”
legs obey” and through grueling training
“All the good
stuff is on
Reyes has serve
d as the streng
Development
th and fitness
Program since
training coach
Agassi’s retire
program provid
ment from profe for the Adidas Player
es coaching,
fitness trainin
management
g, hitting partn ssional tennis in 2006. The
for
ers, nutritional
Caroline Wozn tennis pros. Some of Reye
advic
s’ fitness client
iacki, Sania Mirza
s include Ferna e and career
Cirstea.
, Grigor Dimit
ndo Verdaso,
rov, Laura Robs
on, Raluca Olaru
and Sorana
Before arrivin
g in Las Vega
s,
New Mexico
State University Reyes was employed as a
strength and
in Las Cruces.
Fitness Cente
conditioning coach
r and served
as fitness trainin In El Paso, Texas, Reyes
Cliff “Magic”
ran the Gil Reye at
g coach for forme
s USA
r lightweight karate
champion
Thomas. Reye
s also wrote fitnes
television segm
s columns for
ent on fitness
the El Paso Times
topics on the
newspaper and
local NBC affilia
hosted a
te in El Paso.
Reyes graduated
from the Unive
Arts degree in
rsity
of California,
political scien
Santa Barbara
ce.
in 1973 with a
Bachelor of
Stay tuned as
Gil updates us
pursue Grand
on
Slam champions his summer travels suppo
rting his athlet
hips.
es in their effort
s to
BBC Cameraman
BBC
Daily Telegraph
The Guardian/The Glasgow
Herald
Press Association
Tennis correspondent
Reporter
Sports Reporter
& VIP’s
Last Name
Fitness Columnist
N/A
N/A
The Daily Mail
UbiTennis
Henman
Cussins
Maidment
Catton
Ladefoged
Cameraman
Reporter
N/A
Editor
Reporter
East London News/London
Bangla
Daily Mirror
INTERNAL PERSONNEL
Feature writer
Writer
N/A
N/A
Essex Life
Nick Howsen
Paul Newman
Peter Small
Russel Fuller
Simon Briggs
Simon Cambers
Tom Allnutt
N/A
Publisher
The Sun
Georgia Diebelius
Gerry Mey
Nick Dines
Henman Communications:
Position
Tennishead
Daniel King
Mohsin Ahmed
Neil McLeman
Highlights: ¾ Variable res
istance is provide
d by the spring en
¾ Isocurl uses
balanced weights
hanced selectoriz
for managed mot
¾ Overhead p
ed weight stack ulley system provi
ion and increased
des intense and c
safety omplete curls Media Outlet
Barnaby Davis
Bridget Marrison
Martyn Herman
Matthew Syed
Mike Dickson
Mike James
Highlights: ¾ Enables a s
mooth lift without
the added strain
traditional lift po
and risk of the sition ¾ Dual retract
able arms provide
¾ Decline ben
safe “lift‐off” ch utilizes rugged
framing for maxim
um durability and
stability MEDIA ATTENDING
Name
Built tough with r
ugged tubular fra
stability, the Dec
mes for maximum
line Bench helps durability and users chest and the back
of their arms. The primarily strengthen their low
technology that a
er Decline Bench b
llows for increase
oasts advanced d safety and optim
al performance. Agassi & Reye
The greatest
of those partn
erships began
1987 when a
in
teenage Andre
Agassi sough
help from Reye
t
s,
and conditionin then the head strength
g coach for the
Runnin’ Rebe
UNLV
ls basketball
team.
It’s Your Body
The innovative Fla
t Bench, which wa
has a unique desi
s built specifically
gn that eliminates
with safety in mi
utilizing retractab
the danger of be
nd, le arms, enabling nch pressing by spot without the a
the user to lift the
dded strain and r
bar from their sw
isk of the traditio
eet nal lift position. Highl
– just eight
February 26th
visits Essex on
Andre Agassi
competition.
s Cup winner
lock horns in the
Three-time Davi
United States
t Britain and the
Grea
e
befor
days
ge
h of his cutting-ed
al European launc
attend the offici
e-art
re’s state-of-th
tennis icon will
The American
David Lloyd Leisu
si & Reyes at
BILT by Agas
gym concept
s in BILT by
WELCOME
For more than
four decades,
Gil Reyes has
coached athlet
es
their respective to become champions in
sport.
te release
For immedia
February 2015
Thursday 5th
.
Mobile
Limited | 2nd Floor | 6 Morie
Street
AGASSI STOR
Andre Agassi
is simply one
Kirk Agassi
Full name: Andre
d States
Country: Unite
Vegas, Nevada
da
Residence: Las
Las Vegas, Neva
1970 (age 44)
Born: April 29,
(180 cm)
Height: 5ft 11in
Turned pro: 1986 3, 2006
mber
Gilbert (1994–
backhand)
Retired: Septe
–1993), Brad
ed (two-handed
Bollettieri (1983
Plays: Right-hand Agassi (1970–1983), Nick
Coach: Emmanuel l (2002–2006)
Cahil
2002), Darren
5
52,97
y: $31,1
 Prize mone









| London | SW18 1SL | UK
| W.henmancom.com| T:@henmanco
mm
is the trading name of Henman
Registered Company No:
Y
.
history of tennis
names in the
of the biggest
dominant
game’s most
was one of the
r, the American
nium.
winne
Slam
Grand
into the new Millen
An eight-time
1990s until well
early
the
wide star in the
from
players
biggest world
as “perhaps the
him
ibed
, the BBC descr
On his retirement
d Jim Brown three
sport’s history”.
football legen
famously beat
si was just nine.
young Agassi
bargain. Agas
s in 1970, the
r $500 into the
Born in Las Vega local club - earning his fathe
pro in 1986,
his
nt, he turned
sets to love at
opme
devel
his
underneath the
13 to continue
a at the age of
dish outfits. But
Florid
outlan
to
g
his
After movin
courts with
shine.
of colour to the
to
n
riot
a
bega
ing
bring
e his talents really
he won his first
charismatic facad
the rankings and usly avoided
him move up
previo
ine quickly saw
ament he had
from the basel
ledon - a tourn
His dominance
places, Wimb
1992 at, of all
Grand Slam in
ng policy.
waned due
all-white clothi
before his star
two,
due to its strict
ng
winni
si
0-a
ly followed, Agas - having sunk to World No11
determination,
Slam finals quick
in 1998
with a new-found
Five more Grand nal problems. However,
Gil Reyes, along r in a calendar year.
perso
fitness coach
to a series of
10 playe
g regime with
jump by a Top
ever
st
punishing trainin
highe
.
to No6 - the
retiring in 2006
saw him leap
Slams before
five more Grand
ent
d back, winning
on three differ
He never looke
Grand Slam titles d States. He also
to win all four
the first male
Gold for the Unite money topped
career, he was
1996 Olympic
prize
In a glittering
Davis Cups and s titles along the way. His
three
as
surfaces, as well
Masters Serie
acular 17 ATP
spect
a
d
earne
by Agassi &
$30m.
- including BILT
Agassi
ess ventures
hed many busin thropy, most notably the AndreNevada.
Agassi has launc
philan
children in South
Since retiring
famed for his
for vulnerable
as becoming
more than $60m
Reyes - as well
children.
dation, raising
with their two
s
Vega
Charitable Foun
Las
. They live in
star Steffi Graff
tennis
r
to forme
He is married
NCE
SI AT-A-GLA
ANDRE AGAS
THE ANDRE
On behalf of David
Lloyd Leisure
European launc
we would like
h of BILT by Agass
to welcome you
to David Lloyd
i & Reyes, hoste
Leisure Chigw
d by Andre Agass
Please note,
ell for the
i.
whilst
demand for Andre we are very keen to accom
finish your interv ’s time. We would therefore modate all media interview
reque
iews within the
appreciate your
time allocated
full co-operatio sts, we have had a huge
to you.
n in ensuring
Running Order
you start and

16.00 – 16.40

16.30
Media to arrive
and sign in
Andre Agassi
arrives at David
In the Gym
Lloyd Leisure
Chigwell

17.00 - 17.10

17.00 - 17.40
John Inverdale
live Q & A interv

17.40 - 18.00
Live BILT demo
iew with Andre
Agassi
by Jenny Pacey

Interviews with
18.00 - 18.40
& Wayne Gordo
nation
n
al TV & radio

18.40 - 19.00
Interviews with
broadcast chann
national print
els
media
Interviews with
news distribution
On the Indoo
agencies
r Tennis Court
s

19.00 – 19.20

19.20 – 19.30
Coaching maste
r-class: mini-r

ed, orange and
19.30 – 19.40
Coaching maste
green
r-class ‘All Star’

Junior Q & A
19.40 – 19.50
competition winne levels
and autograph
rs
signing sessio
Coaching maste
n
r-class: adults
On the Pade
l Tennis Court

19.50 – 20.00

20.00
Photo-shoot and
autog
raph signing sessio
Event finishes
n
& Andre Agass
Filming, photo
i departs
graphy & copy
During the live
Q & A interview
and use social
with John Inverd
media etc.
ale all media
can film and
photograph, record
Please note
content
that the filming
of David Lloyd
agreed activit
y is not allowe
Leisure memb
d without their
expressed permi ers who are not taking part
Junior Q & A
ssion.
directly in the
Additionally Andre
will
be
hosting a Junio
press interviews,
r Q&A with the
young tennis
players and paren
Sharing Conte
ts following the
nt
We will be distrib
the day. If you uting a post-event press releas
have any specif
Communications
ic requests for e and sharing all video and
press team.
content then
photographic
please speak
content from
to a member
Refreshments
of the Henman
Please help yours
elf to refreshmen
ts in the press
room and collec
For further inform
t the Wi-Fi code.
ation please liaise
with the Henm
an Communica

Richard Henm
tions media team:
an on +44 07810

Sam Cussins
448782 / rph@
on +44 (0)783
henmancom.com

4 76608
Jem Maidment
+44 07703 21501 6 / [email protected]
3 / Jem@henm
ancom.com
All video and
other
conte
publication.
nt from the
day will be
shared acros
s all media
post event
All timings are
for
subject to chang
e on the day
Communications Limited.
05016179 / VAT Reg No: 854197107
henman 5
Content Generation
Our content team created the following video content:
4 minute HD show-reel for website and social media
See here https://www.youtube.com/watch?v=e0kPdZfsVHY
BILT 30 second video
See here https://www.youtube.com/watch?v=pu6kBMLymQA
Vine 6 second video clips for Twitter
Vine 1 https://www.youtube.com/watch?v=IogPi2Yejao
Vine 2 https://www.youtube.com/watch?v=sAz_UUL-oBY
REGIONAL
Video News Releases
Footage of each All Star player sent to regional TV
station
High res photography
High res images taken throughout event to support press
release and social media distribution. See album here https://www.facebook.com/media/set/?set=a.9386614495
12238.1073741869.345458982165824&type=3
henman 6
Media Coverage
Print, online and broadcast media coverage was
secured in many leading national, regional tennis,
sport and lifestyle media outlets.
AGASSI
SI
ANDRE AGAS
Former tennis champ,
Andre Agassi at David l
Lloyd Leisure in Chigwel
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As they prepare to
clash in Sunday's
court,’ Andre
confessed. ‘I
had
to work to find
ways to be better
and strength
was a huge
component to
my success and
also my longev
ity.
‘I credit my traine
r Gil who
cared about
me for over two
decades, so much
so that he
designed equip
ment on napkin
s
while sitting
on flights, with
the
aim of trying
to get fitter.
As far as
equipment goes,
this is everyt
hing that I
needed.
now and then
play someone
‘I’m delighted
you’re better
than, just to
that the hard
make you feel
work and
passion that
good!’
has gone into
With the courts
many years of
a hive of activit
developmen
y, most
t has been recogn
of the excita
ble children
ised by
David Lloyd
summed up
Leisure. The
their
experience in
greatest seal
the customary
approval that
of
reply,
‘Amazing’. It
the BILT By Agass
was left to the
i & Reyes
could get, they
equally
spellbound paren
know the busine
ts to convey
ss here
and it’s a testam
just what
The chance to
Andre’s visit
ent to what we’ve
rally with one
meant
to
done,
their youngsters.
so it was worth
of the
game’s greats
coming over
With their 10-yea
provided the
and
r-old
beami
celebrating it.’
son
ng
Sean highly
kids
with a might
thought of by
ily impressive
his coaches and
show-and-te
Once he’d proud
the owner
school anecd
ll
of a more than
ly shown off
ote for the follow
useful foreha
his
ing
cutting-edge
nd, local
morning.
line of fitness
parent’s Karen
equipment,
and Simon Meyer
the charming
feel that
‘I wasn’t prepa
Andre will now
American, foreve
red to play but
join Rafael Nadal
r smiling,
spent time with
couldn’t
resist the tempt
as one
of their son’s
the burgeoning
ation, sweating
heroe
tennis
s.
talent David
up a storm
and having a
Lloyd has trainin
‘Sean comes
lot of fun. Althou
down here on
g at this
gh it
facility.
a Saturday
appears it’s not
playing in the
a big deal beatin
All Star squad
g me
Many of them
and
anymo
he’s
also
played for David
re, because everyo
weren’t even
around
Lloyd Chigw
ne can do that,’
during his star-st
ell in the
Andre jested
Nation
udded career
.
al Championsh
and hadn’t
ips. He enters
been born upon
A natural presen
quite
a few tourna
his retirement
ce with childr
ments, aroun
in 2006,
yet the junior
en, the
d three a
former world
s, no doubt with
month, he just
number one,
loves it, so this
the help of
a father of two
their parents,
evening
himself, welco
will definitely
were made to
med all questi
feel like this
make a differe
ons,
master class
howev
nce to him.
irrelevant, servin
er Andre gave
experience was
g up insightful
some fantastic
a highly
momentous
replies to
words of
each topic, enligh
one.
advice, provin
tening his audien
g an inspirationa
A Wimbledon
ce on
l speaker
his upbringing,
for the childr
darling during
inspirations
en, but it was
his
and career.
heyday, Andre
as much fun
‘When you’re
for the paren
, still handy
growing up and
with a racque
ts as it was for
by the way, was
learning
t
the kids,’
the game, if
Simon joked.
clearly impre
you’re the best
■
ssed
with
tennis player
what he had
on the court,
to see. ‘It’s a
you should pick
real thrill to
anoth
come here and
er
tennis court,’
Andre Agassi was
see the grassr
he advised. ‘The
oots and
speaking at the
only way
witness the sport
European
you improve
launch of his BILT
capture these
is if you push
by Andre Agassi
kids’
yourself. Force
imagination,
yourself to play
& Gil Reyes
where they can
fitness range, which
people better
get involved
is available at selecte
than you, so
with the game.
you can be down
d
’
David Lloyd Leisure
break point and
clubs.
match
point and feel
For more inform
the pressure.
ation
go to
Then every
www.davidlloyd.co.u
k/content/bilt
known to be
With his UK visits
the coup
this was quite
extremely rare,
grand
to Essex for his
to welcome Andre
l as
feeling was mutua
unveiling. The
bring his
tly thrilled to
eviden
was
s
Andre
to the masse
ished in 2012,
brand, establ
doubles
rs to be an ideal
in what appea
UK’s
a pioneer in the
partnership with
sector.
,
premium fitness
ic Flat Bench
Olymp
The
of
Comprised
machine,
Direction squat
The Change of
our
and The Quad,
The Power Stride
be among
fanatics will
t
county’s fitness
benefi
to
e
UK and Europ
the first in the
innovation,
latest in gym
from the very
on Agassi’s
range modeled
a mini-circuit
equipment,
-made
own custom
decades.
honed over two
painstakingly
fitness
ce of his loyal
Under the guidan
ioning
, strength, condit
coach, Gil Reyes
s behind
the key factor
and safety proved
20-year
a productive
-free
virtually injury
quently, it’s
career. Subse
nts that
these core eleme
al role behind
play an integr
of Andre’s
the creation
ent,
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Andy Murray struck down in Dubai by rising
star Borna Coric as Andre Agassi describes
British No 1 as a 'tortured perfectionist'
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Agassi: Murray will not
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PUBLISHED: 00:50, 27 February 2015 | UPDATED: 00:50, 27 February 2015
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Andy Murray’s recent pledge in Australia to try to be more consistent week by week was left blowing
in the desert sands when he suffered one of the most bizarre defeats of his career.
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The world No 3 went down to a 6-1, 6-3 defeat against 18-year-old Croatian Borna Coric in the Dubai
Open, illustrating again a continuing difficulty to apply himself every time he goes on court.
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In the wake of a performance which produced some truly humbling statistics, he found some
sympathy on Thursday night from Andre Agassi, the American great who described him as a ‘tortured
perfectionist’.
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Andy Murray has been urged
to keep his cool
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Eight-time Grand Slam champion
Andre Agassi believes Andy
Murray must find
a way to keep his cool on
the court, insisting Great
Britain's number one is a
"tortured perfectionist".
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Murray faced Novak Djokovic
in the final of the Australian
Open last month but
despite making a strong
start, the Scot crumbled,
surrendering the title in
sets and losing the last
four
set 6-0.
STARS OF SPORT
Andy Murray is out of the Dubai Duty Free Tennis Championships after losing to Borna Coric on Thursday
Gerrard pays tribute to
ex-Liverpool academy
Reproduced by Gorkana Group under licence from the NLA (newspapers), CLA (magazines), FT (Financial Times/ft.com) or other copyright owner. No
further copying (including printing of digital cuttings), digital reproduction/forwarding of the cutting is permitted except under licence from the copyright owner.
All FT content is copyright The Financial Times Ltd.
Article Page 1 of 11
314356359 - JOHBRO - A23504 - 1
It was as much Murray's
temperament as his technique
that let him down in
Melbourne, with Djokovic
claiming 12 of the last 13
games, and cruising to
victory against an increasing
ly frustrated opponent.
"He's a tortured perfection
ist," said Agassi, speaking
at the launch of his BILT
by Agassi & Reyes range
- an innovative line of fitness
machines installed at
Chigwell's David Lloyd Leisure.
Reproduced by Gorkana
Group under licence from
the NLA (newspapers), CLA
further copying (including
(magazines), FT (Financial
printing of digital cuttings),
Times/ft.com) or other copyright
digital reproduction/forwarding
All FT content is copyright
owner. No
of the cutting is permitted
The Financial Times Ltd.
except under licence from
the copyright owner.
314377353 - LOUCIF - A23504
-1
Article Page 1 of 3
139
L 28
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game of tennis the friendliest
of us who aren’tFor those
and multidire can involve stop-start
part of
ctional
the diehard tennis
the stuff of hamstringmovements –
plays during wintercommunity that
and calf tears,
particularly among
(either turning
out for clubs or
those who don’t
train these movemen
at exclusive indoor
courts), the warmer
ts year round
not to mention
–
lots of stress on
lighter evenings weather and
your
shoulders.
mean a return
to clay, grass
So while I’d never
or AstroTurf to
some balls.
hit
dispute that you
need to play tennis
regularly to
If, like me, you
better at tennis
quickly, it’s also get
weather player, are a fairto take a longer-ter
good
m view: be patient
how frustratin you’ll know
and build up
g those first
court
time slowly over
few games can
April and May.
strokes are justbe. Our
come June, be You may still not,
able to eradicate
our rackets; ouras rusty as
English summer
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volley has as servelikely that injury rain, but it’s less
good as
disappeared;
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cross-court forehand
court time that calm approach to
will keep
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but
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Andy Murray lost in straight sets to Croatian teenager Borna Coric 6-1 6-3
The 18-year-old beat the world No 3 in one hour and 19 minutes
Murray heads to Glasgow for next week's Davis Cup tie against the USA
s
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Source:
Keyword:
Alexander/ Henma
to find
‘I had to work
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ways to be bett
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strength was
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component to
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courtesy of Matthe
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one of the
Andre Agassi is
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world’s most icon
Dines got
Nick
n
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meet the eightthe chance to
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neck of the woods
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spectacular
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live around here.’
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seen through
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Lloyd
and
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were the envy
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here he was,
dailymail.co.uk
Date:
Andre Agassi
meeting some
enthusiastic
young fans
holds court
Media outlets that attended the event included:
Epping Forest Guardian, Tennishead, The Sun,
GQ magazine, East London News/London Bangla,
Thomson Reuters, Ilford Recorder, Sky Sports News,
PT Magazine, Sunday Telegraph LIVING section, ESPN/
Wimbledon.com, The Times, The Daily Mail, UbiTennis,
Essex Life, International Business Times, BBC Sport,
Daily Telegraph, The Guardian, The Glasgow Herald,
Press Association.
Source:
APRIL 5 2015
/ THE SUNDAY
TELEGRAPH
THE SUNDAY
TELEGRAPH
/ APRIL 5 2015
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Face to face:
Lucy Fry meets
legend
tennis
HEALTH & FITN
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L 29
Andre Agassi
at the BILT launch my day,” Agassi tells
me, “but it
certainly was
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for
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me outdo many me, and it helped
hips, so I’ll do
training,
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former world
very
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incline of four at
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over recent years.
strengthening
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opponent lose
every point.”
shoulder girdle
the
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particular. Thereand rotator cuffs in
So there you
anymore in
pushing myself
have it. Personal
LUCY FRY WRITES:
advice
Stride that forces is also a Power
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leg muscles without
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putting undue
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season, you’ll have a great tennis
pressure on the
me with more
better
need discipline
and tear – there’s
wear
joints, and a bench
season if you
ease yourself
press whose retractabl
been too much
give yourself
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back onto the (to
that over the years,”
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he says. “Since
three times per
two to
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of
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gym) and more
the gym sessions
to do, I just do the stuff I would like
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bar to its stack you’re
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the stuff I can
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after
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chest
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your
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heavy weight.
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in
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fitness range,
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go to bed,
then the only
thing it can do
is settle as fat.”
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Breakfast like
a king: Jenny
says: “You’ve
morning and feel
used
like I go
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flower to
and recovering repairing
, so eat things someone in bloom,” says
like eggs and
Jenny.
oats
breakfast, then for
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a big lunch
and filter off portion
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towards evening.” sizes
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one
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water first
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every
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tendons that
work to stabilise
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abdominals and
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also
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a fitness
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and
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suits your needs
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Most gyms provide
this service free
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depend on membersh
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best to keep
and it’s
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if you want
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} Email your questions
lifecoach@telegraph. to
co.uk
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Agassi: Murray must keep his cool
Tennis Live!
Last Updated: February 27 2015, 8:19 GMT
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Eight-time Grand Slam champion Andre Agassi believes Andy Murray
must find a way to keep his cool on the court, insisting Great Britain's
number one is a "tortured perfectionist".
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This Week's Draws
Andy Murray
has been urged
in
First published
to keep his cool
ATP Dubai
ATP Acapulco
National Sport
ATP Buenos Aires
iation 2014
© by Press Assoc
find
Murray must
believes Andy
is a
Andre Agas si
number one
Slam champion
Great Britain's
Eight-time Grand
court, insisting
his cool on the
a way to keep
ctionist".
h but
"tortured perfe
Open last mont
alian
Austr
four
of the
ng the title in
vic in the final
Novak Djoko
bled, surrenderi
Murray faced
the Scot crum
g a strong start,
despite makin
the last set 6-0.
him down in
sets and losing
ique that let
ng to
ent as his techn
s, and cruisi
y's temperam
game
Murra
13
last
It was as much
ing 12 of the
Djokovic claim
nent.
Melbourne, with
frustrated oppo
st an increasingly
of his BILT
victory again
at the launch
ht owner. No
si, speaking
or other copyrig
owner.
st," said Agas
ial Times/ ft.com) licence from the copyright
red perfectioni
ines), FT (Financ
under
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ed except
CLA (magaz
(newspapers),
cutting is permitt
from the NLA
rwarding of the
under licence
reproduction/fo
by Gorkana Group of digital cuttings), digital
Reproduced
(including printing
Times Ltd.
further copying
The Financ ial
t is copyright
All FT conten
-1
LOUCI F - A23504
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WTAAcapulco
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Andy Murray: His temperament has been questioned
Murray faced Novak Djokovic in the final of the
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314385336 - LOUCIF - A23504 - 1
henman 7
Social media report
Twitter analytic review – 1st Feb – 28th Feb 2015
Detailed Data
Tweets (including messages sent): 427
Followers: + 2,216
Impressions: + 2,436,363
821.500 impressions from 1st Feb - 3rd Mar 2015
Mentions: + 1,892
Total: 1st Feb – 28th Feb 2015
Clicks: 20
Responses: 551
Reach: 2.5 million
from February 22, 2015 - February 28, 2015
from February 22, 2015 - February 28, 2015
@DavidLloydUK
14,543
total followers
@DavidLloydUK
David Lloyd Leisure
New Followers
across all Twitter and Facebook accounts
Incoming Messages
489
Sent Messages
115
New Twitter Followers
753
New Facebook Fans
600 INTERACTIONS
753
You Followed
1,631,568 IMPRESSIONS
463
Messages Sent
115
Messages Received
489
Clicks
5
BY 320 UNIQUE USERS
0
561 connections
made in this time period
@ Mentions
FOLLOWER DEMOGRAPHICS
INFLUENCE 100
100
ENGAGEMENT 90
90
55%
753
New Twitter Followers in this time period
45%
MALE FOLLOWERS
85
TWITTER STATS
FEMALE FOLLOWERS
4
18-20
Link Clicks
463
Feb 23
Feb 24
137
Mentions
Retweets
21-24
Feb 25
Feb 26
35-44
18-20
45-54
21-24
55-64
25-34
65+
35-44
@MENTIONS 463
RETWEETS 137
OUTBOUND TWEET CONTENT
84
50
1
30
0
Feb 24
Feb 26
Updates
10%
New Contacts
31%
Existing
69%
Feb 27
BY GENDER
55%
MALE FOLLOWERS
45%
45-54
DAILY INTERACTIONS
100
TWEETING BEHAVIOR
Conversation
90%
Learn more about your audience to shape your messaging & campaigns
BY AGE RANGE
25-34
137
Measure how you're conversing with your audience
MY SOCIAL SCORES
95
across all Twitter accounts
4
Retweets
FEMALE FOLLOWERS
55-64
65+
Plain Text
Measure performance on your outbound tweets
Links to Pages
DAILY INTERACTIONS
Photo Links
100
@MENTIONS 463
RETWEETS 137
OUTBOUND TWEET CONTENT
84
Feb 28
50
1
30
0
Feb 24
Feb 26
Plain Text
Links to Pages
Photo Links
Feb 28
henman 8
Social Media Engagement
Tweets and re-tweets from:
Andre Agassi - @AndreAgassi,
David Lloyd Leisure - @DavidLloydUK,
BILT by Agassi & Reyes - @AgassiAndReyes,
Jenny Pacey - @JennyPacey,
Wayne Gordon - @OfficialWayneG
henman 9
Further information
About BILT by Agassi & Reyes
About David Lloyd Leisure Group
About Concept Fitness International
-Marking its UK commercial gym sector launch through
UK partner Concept Fitness International, BILT by
Agassi & Reyes is a group and personal trainingfocused mini-circuit range, designed by former tennis
World No.1 Andre Agassi.
The David Lloyd Leisure Group operates 81 clubs
in the UK and a further 10 clubs across Europe,
comprising David Lloyd Clubs, Harbour Clubs and
Next Generation, plus the new high street concept,
David Lloyd Studio. It has approximately 450,000
members and employs 6,000 people. This includes
an expert health and fitness team of over 1,800,
while it contracts the services of more than 400
tennis professionals.
Concept Fitness International owns the distribution
rights to sell and market the BILT by Agassi & Reyes
personal training-focused mini-circuit range in the UK,
Europe and Dubai territories.
It features the 2013 FIBO* award-winning Change of
Direction (COD) machine, which allows users, from
beginners to professionals, to work out their lower
body in a safe and innovative way using a unique
combination of weight resistance, variable resistance
and movement.
From tennis to football and rugby to golf, the equipment
provides ideal strength and conditioning training for
any sport.
*FIBO is the worldwide leading trade fair for fitness,
wellness and health.
http://www.biltbyagassiandreyes.com/press-room/
background-documents
Concept Fitness International also distributes a range
of other functionary training, combat and health &
fitness equipment for health and leisure industry.
http://www.conceptfitnessinternational.com
Across all clubs, David Lloyd Leisure has over 150
swimming pools (of which half are indoor) and offers
over 10,000 exercise classes per week. Every week
20,000 children learn to swim at David Lloyd Leisure
and 12,500 learn to play tennis. Its racquets facilities
are unparalleled with 800 tennis courts as well as 180
badminton courts and 140 squash courts. Additional
facilities include health and beauty spas, club lounges
with free internet access, créches, nurseries and
special sports shops.
http://www.davidlloyd.co.uk/club-finder/chigwell
henman 10
Confidentiality Statement
This document and the concepts within it are the
property of Henman Communications Limited.
Copyright is reserved by them. It is issued on the
condition that the document is not copied, reproduced,
retained or disclosed to any unauthorized person, either
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David Lloyd Leisure Agassi BILT case study

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