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FLORIDA EDITION FLORIDA’S FOODSERVICE INDUSTRY NEWSPAPER ◆ $3 VOLUME 15 NUMBER 11 ◆ NOVEMBER 2011 WWW.TRNUSA.COM Today’s Special: Our New Monthly Feature! SEE PAG E 20 ! Andy’s is ready to rock ’n roll into Georgia, Texas and Florida! REAL ESTATE FOR INFO: (561) 620-8888 Appetizers: JTM Food Group’s reduced-sodium food products 11 Under the toque with chef Derek Barnes 12 Tom Hoch consults on Amelia Island 20 Entrées: PAID WEST PALM BEACH, FL PERMIT NO. 4595 PRSRT STD US POSTAGE Advertisers Directory . . . . . . . 5 Business Cards . . . . . . . . . . . . . . 22 Calendar Events. . . . . . . . . . . . . 20 Classified Ads . . . . . . . . . . . . . . . . 22 Food & Beverage . . . . . . . . . . . . . 11 New Openings . . . . . . . . . . . . . . . . . 8 Real Estate . . . . . . . . . . . . . . . . . . . . 20 Under the Toque. . . . . . . . . . . . . 12 What’s Going On. . . . . . . . . . . . . . 3 Mount Olive, NC - It was 1992 and Kenny Moore was making the 30minute drive home after putting in another 12-hour day at Andy’s, the North Carolina burger chain he had founded the year before at just age 28. He had four stores. Three were losing money. He was more than $30,000 behind in paying his food bills. Moore knew he couldn’t work any harder, but he also had no answers for turning things around. “The sky didn’t suddenly open, but I had this clear thought that I was doing it all wrong,” Moore recalled. “I was only focusing on myself and my problems. I wasn’t thinking about the people busting their tails for me every day. I made a mental shift on the way home that night. I’ll never forget it. I told myself it was no longer going to be about me.” Moore made an about-face in his management style: He decided to meet the needs of others before his own. It’s known as the philosophy of “servant leadership.” “When I started doing that, Andy’s started to turn around,” Moore said. “We started to become very successful.” Today, Andy’s Burgers, Shakes & Fries – which celebrated its 20th anniversary in March – has 100 stores in North Carolina and enjoyed sales of approximately $50 million in 2010. Andy’s is known statewide for its famous Cheeseburgers, casual ’50s-style diner setting, family atmosphere and first-class customer service that extends to greeting customers as they walk in the door. Now, with the recent launching of an expanded franchising program, Andy’s is looking to grow beyond its state boundaries for the first time. Andy’s expects to open a combination of 10 to 15 franchised and company-owned locations in 2011, with initial franchising efforts targeted at the southeastern states of North and South Carolina, Georgia, Tennessee, Alabama, Mississippi, Maryland, Virginia, West Virginia, Texas, Florida and Kentucky. By the end of 2014, the 48-year-old Moore envisions up to 500 Andy’s across the country. The “better burger” niche is among the fastest growing in the restaurant industry, yet still has plenty of room for expansion. Moore definitely sees room for Andy’s. Another big advantage: Andy’s offers a fast-casual price point – the average per-person bill is $6 – in a full-service environment. “I wouldn’t be worth my salt if I didn’t tell you that I think we’re a lot better than some of these other people that have had tremendous success,” Moore said. “I feel like we’re uniquely positioned where we are and I think it’s time to start sharing Andy’s with everybody.” About half of Andy’s 100 stores – almost all of which are located in the eastern portion of North Carolina – are corporate-owned. The remaining stores are operated through what Moore called an “in-house” franchising program, a precursor to its present franchising initiative. Many of those store owners rose through the ranks of Andy’s. “We’ve produced more than 30 entrepreneurs,” Moore said. “We have former minimum-wage cooks and wait staff members who now own their own businesses.” Having started Andy’s with $500 to his name, Moore is seeking franchisees who are a dedicated lot, looking to control their own destiny while building an organization consumed by a passion for serving people… that idea of servant leadership. An engaging, high-energy individual who was once an All American baseball player in college, Moore hasn’t led Andy’s to success from a corner office. He has gotten his hands dirty like every other prospective franchise owner. He owns 51 Andy’s restaurants himself. “I have done everything out there that I am asking these folks to do,” Moore said. “I have done every job, including the disgusting ones. I’ve been on their side. I know their fear and trepSee ANDY’S page 6 FRLA announces online training Tallahassee, FL – Florida Restaurant and Lodging Association (FRLA) President/CEO Carol Dover made an announcement that the first ever Online Foodhandler Training program for hospitality industry workers is now online. Foodhandler Training, a requirement by the Florida Department of Business and Professional Regulation (DBPR) for employees working in Florida’s over 45,000 restaurants, has traditionally been offered in a group or one-on-one setting. This new online feature allows a more convenient and flexible option for this mandatory training. “The Florida Restaurant and Lodging Association is proud to offer an online training option to Florida’s nearly one million food service employees in order to keep residents and tourists safe throughout their dining experience,” said Carol Dover, President/CEO of the state’s largest hospitality industry association. “In today’s technologically advanced society, it was incumbent upon us to provide cutting edge tools to allow for convenient and comprehensive instruction via the Internet.” The Florida Department of Business and Professional Regulation (DBPR) recognizes the FRLA as its contracted provider through the SafeStaff® program. FRLAs SafeStaff® Education & Training program is Florida’s restaurateur’s source for quality products and services to educate employees and meet regulatory compliance standards for Food Manager Certification and Employee Foodhandler Training. Upon employment in a DBPR licensed foodservice operation, an employee has 60 days to be trained. Any food service establishment employee who receives, prepares, stores, or serves food, or handles food contact surfaces, must complete this training. The online cost for each restaurant employee is $14.95. FRLA members enjoy significant discounts on educational products and services. Once the restaurant employee completes the online training course, a certificate of completion is awarded. The certificate is valid for three years and the individual may reprint this certificate as needed. 2 NOVEMBER 2011 FLORIDA Larry Miller Operating Partner, Rare Las Olas Fort Lauderdale Every meal at Rare in Las Olas is well done. Manager Larry Miller credits his success to attention to detail. Turns out the details are also key to energy efficiency. Rare got a Business Energy Evaluation from FPL. Our expert examined the UHVWDXUDQW·VFRROLQJOLJKWLQJDQGUHIULJHUDWLRQV\VWHPV7KH\ OHDUQHGZKHUHWKHLUHQHUJ\GROODUVDUHJRLQJKRZWKHLUHQHUJ\ use compares to similar businesses and how they can save. Our customized report is helping them save energy. They may TXDOLI\IRUILQDQFLDOLQFHQWLYHVWRXSJUDGHHTXLSPHQW1RZ Larry can focus on making sure every dish is perfect and less on the energy it took to make it. “The little things add up to big results.” Call FPL’s Business Customer Care Center today for a Business Energy Evaluation at 1-877-748-4233 TODAY’S RESTAURANT ◆ WWW.TRNUSA.COM 3 What’s Going On Important new products, corporate news and industry events. 2011. The purpose of this eAlert is to help clients understand these mandates. These mandates are not related to the Payment Card Industry Data Security Standard (PCI DSS). Rather, they are goodfor-business mandates that are being required by these card brands with the objective of having a positive impact on your customers. “We recommend you take the necessary steps to ensure that your Aloha POS system can support these mandates as soon as possible, as failure to support them may result in additional charges ent restaurants are revisiting comfort food and putting contemporary twists on old themes." ◆◆◆◆ Abacus Business Solutions aims to provide the highest standards of customer care and continually demonstrate their commitment to their customers. Part of their commitment is to assist them with compliance issues that may affect their businesses. Two major credit card brands, Discover® and MasterCard® have issued mandates that go into effect November 1, Water You Can Trust! from your bank.” For further information call 727-524-0177 Option 3 or email the company @ [email protected]. ◆◆◆◆ EPIC Programs Group, a managing underwriter and program administrator providing leading-edge risk management and insurance solutions nationally, announces the launch of their newest program for Pizza Restaurants and Delivery Operators. Dubbed "SLICE" (safety, loss control, insurance, coverage, expertise), the new program specifically addresses a significant exposure and principle risk management concern of Pizza Delivery Operators: liability resulting from their delivery drivers. The SLICE program is underwritten by an AM Best rated A (excellent) XII insurance company specializing in auto related exposure and coverage. SLICE focuses on reducing and mitigating these exposures through required delivery driver training and education and a proprietary kit of customized risk management tools. For details call 866.923.EPIC. ◆◆◆◆ See WHAT’S GOING ON page 4 Performance where you need it most. Introducing the Foodservice Industry's Premier Water Treatment Service Program Dough Divider/Rounder Dough Sheeter Drive Unit, Sheeter/Slicer Equipment Stand, Sheeter/Slicer Fat Percentage Measuring Kit Food Cutter, Electric Food Mixer The Best Filtration Matters in your Operation The benefits water treatment delivers to a foodservice operation affect the success of your business every single day. It keeps your equipment running smoothly and maximizes its efficiency. Water treatment improves the taste of the foods and drinks you serve, and delivers consistent results every time. Water treatment provides operators with the peace of mind that their water is the best it can be. But when it comes to the important task of maintaining and servicing filters and their replacement cartridges, operators unfortunately have little time to think about it. Food Slicer Hamburger Patty Press Hand Mixer Meat Grinder, Electric Melon Peeler Pizza Dough Spinner Spiral Dough Spinner Univex also produces a full line of Accessories, Attachments Parts and Stands for above mentioned products Filter Pure Master Distributor / Foodservice Water Filtration Specialist 5405 Boran Place • Tampa, Florida • 813 626-4800 fax 800-942-7873 Or [email protected] WWW.TRNUSA.COM Empire Equipment Company 4320 Wallace Rd. Lakeland, FL 33812 863-709-8477 1-800-395-7032 Fax: 863-701-0693 ◆ TODAY’S RESTAURANT FLORIDA Forks & Corks 2012, to be held Jan 27-30, will showcase the diverse cuisine of over 50 members of The Sarasota-Manatee Originals alongside the palate pleasers of an international cast of visiting winery owners and winemakers. The Sarasota-Manatee Originals is a group of passionate, independent restaurant owners that believes in preserving and enhancing our local culinary legacy. The fifth annual epicurean event will be held in the courtyard of The John and Mable Ringling Museum of Art, the chic Michael's Wine Cellar, and other venues across the region. The Forks & Corks world-class weekend of food, wine and beer will offer you a bounty of flavors through various vintner events; interactive wine seminars; and The Grand Tasting, which will feature a tremendous variety of wine and beer, food sampling from top local restaurants, live entertainment, and a charity wine auction. For more detailed information call 941.955.3663. NOVEMBER 2011 A new report released by Technomic examines the menus of 100 independent restaurants across the U.S. to identify new food and beverage trends currently taking shape. The report finds these restaurants preparing dishes in innovative ways, one of which involves the use of cola or other beverages as a primary ingredient. Coffee, tea, beer, soda and spirits are all being featured on independent restaurant menus in new and unique ways. These beverages are contributing spicy, sweet, tart and savory flavors to dishes, and operators are taking advantage of the flavor recognition from these beverages when used as ingredients. "Chefs have long been using flavored drinks in various preparation methods, but the way beverages are being used on today's independent menus is helping to redefine the boundaries between comfort food and gourmet cuisine," says Technomic Editorial Manager Laura McGuire. "Using soda or beer as part of the preparation adds casualness to the dish, even when the proteins or other ingredients are uncommon. These independ- 4 What’sGoing On FLORIDA NOVEMBER 2011 The Taste of Brickell Food and Wine Festival will be held March 24 & 25, 2012 in Miami. The Taste of Brickell Food and Wine Festival is a significant annual community outreach event, with the goal of providing a fun-filled day of music, unique local food, and fun for the community of Miami and South Florida. This event is produced annually. With the support of restaurants and sponsors of the Brickell and Downtown Miami area, they are able to produce this culinaryfood event in Brickell annually. There will be many restaurants participating again this year. For all details visit www.tasteofbrickell.com. ◆◆◆◆ To meet the growing consumer demand for gluten-free products, Rudi’s Gluten-Free Bakery has expanded its line of nationally available, all-natural gluten-free products to now include hamburger buns, hot dog rolls and pizza crusts. Rudi’s executives made the announcement today at the Natural Products Expo West trade show in Anaheim, Calif. Rudi’s Gluten-Free Bakery, launched by Rudi’s Organic Bakery in 2010, is making life brighter for all families that suffer from celiac disease or gluten intolerances by introducing gluten-free multigrain hamburger buns, multigrain hot dog rolls and pizza crusts that have the same look, taste and texture of regular buns and rolls. Rudi’s Organic Bakery, Inc., founded and headquartered in Boulder, Colo., is the only nationally available brand offering a full line of certified organic bread and baked goods, according to the company. For more info visit www.rudisbakery.com. 813-230-8108 MARSAL IS NOW REPRESENTED IN FLORIDA BY: 3308 Park Central Blvd N. • Pompano Bch, FL 33064 954- 972-1414 800-226-7600 www.chernoffsales.com IMPORTERS OF CITROCASA JUICERS DESIGNED IN AUSTRIA ● Great juice & mixed drinks ● Think health — fresh juice with pure vitamins and minerals right before your eyes. ◆◆◆◆ Almond Breeze®, America’s #1 Almondmilk1, is now available in foodservice. This rich, creamy dairy alternative delivers the consistency of milk, with less fat and fewer calories2. Almond Breeze® is the fastest-growing almondmilk1 and a good choice for today’s “skinny” menus. Almond Breeze® can easily be used across the menu instead of milk or soymilk. Simply substitute in a 1-to-1 ratio, for specialty coffee drinks, smoothies, milkshakes, oatmeal, dry cereal, cream soups, Italian sauces like Alfredo and more! The neutral flavor of Almond Breeze® makes it ideal for both sweet and savory menu applications. Almond Breeze® is perfect for operators looking to expand their health and wellness offerings. For more information on Blue Diamond products, visit www.sugarfoods.com or www.foodservice.bluediamond.com. Since 1948, Sugar Foods Corporation has built loyal, long-term relationships with its customers by providing an extensive line of quality food products. ● Increase your profits & bring in new customers. ● Top quality stainless steel — looks great & takes up less space. ● Highest hygiene & safety standards. ● Purchase or lease. ● Showroom & warehouse in South Florida ● Ideal for restaurants, C-Stores, supermarkets & more ● Federal law — full depreciation of cost in 2011 561 981-6266 www.citrusamerica.com [email protected] ◆◆◆◆ WE ARE LOOKING FOR DISTRIBUTORS / DEALERS! TODAY’S RESTAURANT ◆ WWW.TRNUSA.COM from page 3 The Florida Beer Company, Florida's largest craft brewer recently competed in the prestigious 2011 Great American Beer Festival® in Denver, Colorado. Florida Beer Company announced that its Florida Lager was awarded the Bronze Medal in the very competitive, AmericanStyle Amber Lager Category. The Great American Beer Festival ®, held this year from September 29 through October 1, 2011, remains the largest commercial beer competition in the world. This year, 3,930 beers were entered into the competition from 526 breweries, from 48 states plus Puerto Rico. Of the 3,930 beers entered into the competition, only 248 of those received medal recognition. "We are thrilled to have been recognized by our peers at this prestigious event."said Jim Massoni, President/CEO of Florida Beer Company, "GABF is by far the largest beer festival and competition in the country. We were up against the best of the best. To win this with a mainstream beer like our Florida Lager is truly an honor. It is a testament to the commitment our brewing team has to producing high quality products." ◆◆◆◆ The bakery cafe segment, which accounts for $5 billion in annual sales and over 3,600 units nationwide, has been able to successfully navigate the middle ground between quick- and-full service restaurants to outpace industry sales and unit growth for each of the past three years. Total bakery cafe units increased 4.2 percent, and bakery cafe sales increased 12 percent during those three years. A new study by Technomic finds consumers fueling growth in this fast-casual sub-segment by visiting bakery cafes in larger numbers and by becoming frequent customers once they do visit. 71 percent of consumers have now visited a bakery cafe, up from 43 percent in 2008, and nearly three quarters of those consumers say they visit bakery cafe concepts at least once a month. ◆◆◆◆ The Center For Agriculture & Food Security & Preparedness (CAFSP), a member of the Food and Agriculture Protection Training Consortium (FAPTC), is offering DHS-certified training at no direct cost to law enforcement, public health, industry, and state and local food protection officials. "Sharing Information and Intelligence Related to the Importation and Transportation of Food" is a oneday course focusing on issues related to food importation and the safety of transporting food throughout the U.S. Food transportation is often ranked as one of the most vulnerable links in the See WHAT’S GOING ON page 6 5 Experts in Restaurant Appell Pie Restaurant Publisher ◆ MRS. MAC’S KITCHEN Upon entering the restaurant I looked around the waiting area and saw men and women of many generations waiting patiently for a table. I have no idea how many were veterans but I guess there were quite a few. We were seated and Bob and I were presented special menus with five or six Fast turnaround. Knowledgeable. Independent Consultants. Experienced. Full Services to follow you through to a successful opening day. phone: fax: 954-227-7970 954-575-5865 ■ ■ website: www.marenic.com ■ ROSSOPOMODORO RESTAURANT See APPELL PIE page 7 Index of Advertisers A-Z Restaurant Supply .......................15 ABC Restaurant Supply .......................7 Abacus.....................................................10 AMC Wholesale.......................................5 American Range..................................24 Apple Restaurant Equipment ...........6 Bagelmania ............................................12 Broward Nelson Fountain ........13 & 17 Chernoff....................................................4 Citrus America .......................................4 Culinary Software Services..............19 Daddona Design...................................16 TENET HEALTHCARE ■ Thank you Darden Restaurants for going the extra mile for our troops and vets. PUBLISHER ............................... Howard Appell Design Furnishings..............................17 Empire Marketing Group ....................3 Filter Pure ................................................3 Finkel Business Brokers................... 21 Florida Power & Light..........................2 Florida Restaurant Association......12 Gelato Fino.............................................13 Group 3 Contractors ............................9 Marenic Foodservice............................5 Masada Bakery .....................................12 Miller & Associates..............................18 Prime Meat Cuts...................................12 Restaurant Depot..................................11 Restaurant Vendors Association.......17 S.E.R.V.E. ..................................................17 Slimfold Grill ..........................................17 Stellar Properties.................................21 Sunshine Cleaning................................6 Thunderbird ..........................................23 Toby Neverett Auctions.....................19 Trade First ..............................................14 Your Restaurant Connection...........19 ASSOCIATE EDITOR ........................ Wesley Paul CONTRIBUTING EDITOR .................. Joe Dunbar CIRCULATION MANAGER .............. Eric Spencer P.O. Box 273264, Boca Raton, FL 33427-3264 (561) 620-8888 ◆ Fax (561) 620-8821 [email protected] ◆ www.trnusa.com Today’s Restaurant is published monthly by Today’s Restaurant News. This issue’s contents, in full or part may not be reproduced without permission. Not responsible for advertisers claims or statements. ADVERTISING MANAGER ...... Howard McKinney ART DIRECTOR ................................Jim Pollard SALES MANAGERS .................... Terri McKinney ........................................... William Lagusker GET INVOLVED! Today’s Restaurant accepts contributions for our monthly articles and features including Calendar Events, New Openings, Under the Toque and What‘s Going On? Call or email for more info on how you can get your business or product featured in Today’s Restaurant! AMC WHOLESALE, INC. YOUR LOCAL DISTRIBUTOR FOR THESE QUALITY LINES: More Product Lines Available — CALL! Stocked in Miami Call Us Today! Call AMC Wholesale, Inc. for the dealer nearest you! Toll Free 877.406.9470 email [email protected] WWW.TRNUSA.COM ◆ TODAY’S RESTAURANT FLORIDA THASSOS ISLAND ■ My cousin Bob who was responsible for me joining the Army many years ago asked if I would join him at Olive Garden for dinner with our wives. I never have considered my military service as special but looking back on it I guess I did make a substantial commitment of time to the military so I decided to accompany him and celebrate our service. ■ After fourteen years of writing this column a new topic is sometimes hard to come by. The one topic that remains constant is that this industry is hospitality driven and if you don’t like people and dealing with them, you’re in the wrong business. A smile or caring about your customers could make or break your next sale. As an owner of a restaurant or any other business you must take a step back every once in a while and take a look at your staff and see how they interact with your customers. During this economic recession or depression, you pick, people are stressed out and can choose to buy from many companies offering the same product. Something as simple as answering the phone or greeting a guest could be the cause of turning customers away. Always train your staff to be friendly, helpful and well-informed. Keeping up with current events and the mood of the public is a very important component to presenting your business in a positive light. Recently we celebrated Veteran’s Day and many restaurants including Applebee’s, Golden Corral, Denny’s and Olive Garden were honoring Vets and current servicemen and women by offering them free meals for their sacrifices in defense of this country. NOVEMBER 2011 ◆ Today’s LAND-O-LAKES CULINARY ARTS SCHOOL Howard Appell HOLIDAY ISLES RESORT Service with a smile 6 NOVEMBER 2011 FLORIDA C Stores go head-to-head with restaurant players New York, NY - Building on their inherent strength in convenience, efficiency and 24/7 availability, convenience stores are rolling out their own, branded foodservice programs that return higher margins while also improving food quality and healthfulness, according to “Convenience Store Foodservice Trends in the U.S.” by market research publisher Packaged Facts. In the process, convenience stores are going head-to-head with established restaurant players, seeking to take a slice out of the limited-service restaurant pie while also keeping in mind their customers' broader on-the-go purchasing needs. “By enhancing foodservice quality and variety, we believe convenience stores are poised to benefit from increased sales of gasoline and other merchandise, as consumers seek to consolidate their purchases in the interest of efficiency,” says David Sprinkle, publisher of Packaged Facts. “Because it is so well positioned, we anticipate that convenience store industry foodservice sales growth will outperform the retail and restaurant foodservice industry average through 2013.” Several factors are driving convenience store companies' efforts to aggressively build sophisticated foodservice platforms designed to go head-to-head with established restaurant players, including protecting against gasoline sales volatility; deepening customer relationships; and protecting and leveraging a store's coffee/beverage turf. Moreover, cstore operators recognize their foodservice shortcomings — fewer healthy choices and a perceived quality gap between their offerings and those of traditional restaurant competitors — and they're working to overcome these obstacles. Packaged Facts projects that convenience store foodservice sales grew 6% in APPLE RESTAURANT EQUIPMENT Andy’s YOUR DEALER FOR CENTRAL FLORIDA! • Friendly Knowledgeable Staff • Special Orders • Delivery and Set-in-Place Available • Local and Available After Sale Support • Expanded Smallware Section START-UP OF EQUIPMENT WITH INSTALLATION NO PROJECT TOO BIG OR TOO SMALL FOR US! 3320 Vineland Road Unit B, Orlando, Florida 32811 407-423-2552 877-623-2552 TODAY’S RESTAURANT ◆ Packaged Facts - www.packagedfacts.com - a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. from page 1 idation and I want to alleviate as much of that as I possibly can to help them become successful.” As Andy’s expands, it won’t take long for newcomers to learn why customers flock to the stores when they have a taste for American classics and the sounds of old-time rock n’ roll. Besides the famous Andy’s Cheeseburger – 5 1/2 ounces, never-frozen, hand-pattied and served on a steamed bun – the menu includes Andy’s famous frozen custard, mouthwatering Cheesesteak, Blue Plate Specials such as Andy’s Shrimp Burger (served with ketchup and slaw on a steaming bun) and Chicken Cordon Bleu sandwich, delicious hot wings, fresh-squeezed Lemonade and Orangeade and much more. Andy’s is the second-largest restaurant group selling frozen custard in the United States. The highly popular flavors of the day – many of which are concocted by some of Andy’s teen-age employees – include Cinnamon Bun, which is made with actual pieces of cinnamon bun. Frozen custard is made fresh daily in each store and is Andy’s third-best-selling menu item. Hablamols Españo 2010, and will rise an additional 6% in 2011 and 5% in 2012. “Convenience Store Foodservice Trends in the U.S.” helps industry participants understand and leverage key trends shaping category growth by including: ◆ Analysis of convenience store users' intended and actual merchandise and foodservice purchases (by type), to help participants develop trip consolidation strategies that increase guest traffic and drive sales. ◆ “Quick Bite” food health attribute analysis, to develop on-the-go meal solutions and snacks in accordance with consumer health preferences. ◆ Convenience store foodservice purchase considerations, to develop and position menu items and craft marketing messages in accordance with consumer purchase rationales. WWW.TRNUSA.COM “We spent about $2 million to roll it out a few years ago and it now represents about eight percent of sales,” Moore said. “Our ice cream sales are phenomenal. But that’s just one part of it. You couple that with a hand-pattied burger, music playing, a full-service, smiling wait staff that greets you at the door when they can and cooks singing on the cook line. People are having a good time. You’ve got a unique atmosphere without a lot of competition.” Moore has already had a sneak preview of the success Andy’s will find as it expands outside its home base of eastern North Carolina. A store that opened in Locust – just outside Charlotte – is a three-hour drive from Andy’s “power base,” It opened in December 2010 and became the chain’s top-performing store and maintains that spot today, setting record sales marks. With training, marketing and operations programs finely tuned for growth, Moore is well prepared to begin the next chapter in Andy’s history. “We’ve been building a runway for 20 years. Now we’re getting ready to take off,” he said. 7 Seven easy marketing steps for the chef / owner / entrepreneur Get endless referrals and everything you need to know to keep new customers The secret recipe to successful marketing is to use your regular customer base and a fully functional in-house guest Referral system to utilize these present guests as your un-paid sales force to generate Trackable referrals, awesome ROI, return on investment, and take back control of your traffic generation, your business and your life. Part 3 Guest Referral Specialist price leadership as shared strategies. The impact of this idea on your restaurants profit is reason enough to focus every once of your marketing muscle on guest referral generation as the preferred method of introduction to prospective new guests aged 55-64 and 65-74 now projected for large scale growth. No growth is projected for ages 35-44 & 45-54, which previously accounted for nearly half, 49 percent, of all restaurant spending. The demographic 55-74 will now account for $2 of every $5 spent on restaurant meals. So, the message to the independent restaurant owners is this: Can they design a referral program that taps into their guests desire to help their favored independent restaurant owner who is also their friend? Can they give their guest a systematic way, the ability to use their influence to add value to the relationship they have with their close friends... Such a program must work relentlessly 24/7. The goal is for the independent to build and own a database of guests won. Owning a database of 100/300 guest per seat will put them in the unique position of being in charge of their own destiny. By designing and ‘programming’ their own guest invitations they will eliminate unwanted demographics only looking for that one time opportunity to ‘beat the house’, after which you will never see those guests again. When a restaurateur only invite his regular clientele ( his ‘Family) to bring their friends, they will eventually end up with a restaurant packed with likeminded people of same demographics, same values, same sense of loyalty and the same sense of honesty and family values. When you are seating arriving guests and time and again they have to stop at a table or two to say hello to friends they know, before being seated…. you know you have hit a home run! Any time your restaurant is full of likeminded people, there is community building going on. Nothing grows Appell Pie loyal customers like a connection to something bigger than the restaurant you happen to be providing. A great way for a restaurant to make this concept tangible is to create a physical space in your restaurant and allowing the community members (your guest) to use it for fundraisers free of charge. Or, if not open for lunch serve an upscale lunch, charge top dollar, and donate 100% of proceeds back to the sponsoring charity (less tip) either way, your connection to community grows and grows! Jorgen can be reached at 561-702-6677 or Email: [email protected] – Former restaurant web: jorgenmollersr.com. from page 5 entrees to choose from. We all ordered and enjoyed our dinner together. As we were finishing our coffee a manager came to our table and introduced himself. I thought he may have recognized me from my picture in this column but that was not the case. He extended his hand to shake our hands and said “Thank you for your service” He then handed both of us a Thank You card with a $10.00 Gift Card included for our next visit to Olive Garden. How nice was that? How smart was that? Thank you Darden Restaurants for going the extra mile for our troops and vets. By the way the Chicken Parmigiano was delicious. As our troops from Iraq begin to come home they are going to need civilian jobs. Many military jobs transfer well to the hospitality and restaurant industries so give them a good hard look when hiring and show them the hospitality we are known for. ABC Restaurant Supply & Equipment NEW & USED ◆ BUY, SELL, TRADE, LEASE WHOLESALE CHINA, SMALLWARES & EQUIPMENT True Model T-49 GDM-47 Solid Door Refrigerator Slide Glass Door $ 262243 $ 285919 True TSSU-48-12 Sandwich Prep Unit True Model T-50-18 $ 227664 Horizontal Bottle Cooler $ 141870 In-House Financing Available! — ABC Restaurant Supply & Equipment — Two convenient locations: 1345 N. Miami Ave., Miami, FL 33136 ◆ 82 NE 26th St., Miami, FL 33137 305-325-1200 ◆ 305-372-9020 ◆ FAX: 305-373-0004 All True advertised pricing is good from July 1, 2011 thru June 30, 2012. For up to date pricing after June 30, 2012, please contact ABC directly or visit our website www.abcrestaurant.com. WWW.TRNUSA.COM ◆ TODAY’S RESTAURANT FLORIDA In the referral world, a three way dinner in your restaurant with your patron and their referral friends lays the spectrum, while your name scripled on a scrap paper lie at the other. Referrals should be an easy task. One of the ways you can make the referring of your restaurant an automatic habit is to equip today’s guest with the tool to be you’re ‘Guest Host’ tomorrow, which will make it easy for them to introduce your restaurant in a logical and tangible way. Putting you loyal patrons to work for you is easy, because they know you, they like you and they trust you. A referred guest will also factor value into the equation, when their friends personally bring them in to your restaurant. This new guest often anticipates paying a premium for your food, wine and service, allowing you a higher per person check average. I have yet to find a restaurant that relies heavily on referrals and low ◆ NOVEMBER 2011 Chef Jorgen Moller 8 NOVEMBER 2011 FLORIDA New Openings New business opportunities in Florida’s foodservice industry. Now Open ◆ HOG WILD SALOON AND GRILL 1130 S. Ridgewood Ave, Daytona, 32114 ◆ BEST BAGELS & DELI TOO 1478 W Granada Boulevard, Ormond Beach, 32174 ◆ FIREHOUSE SUBS, 2070 N Unviersity Dr, Coral Springs, 33071 ◆ PIZZARO'S, 4185 Bonita Beach Rd, Bonita Springs, 34134 ◆ SMOKEHOUSE GOURMET, 104 S Main St, Gainesville, 32601 ◆ TABOO BAR AND GRILL 10750 Atlantic Blvd. Ste 5, Jacksonville, 32225 ◆ BOSS HAWG'S SMOKEHAUS, 2175 E Edgewood Dr, Lakeland, 33803 ◆ SOHO SPORTS BAR & REST, 518 E Memorial Blvd, Lakeland, 33801 ◆ TOMATOE JOE'S, 8130 West Waters Ave, Tampa, 33615 ◆ WHISKEY JOE'S BEACH BAR AND GRILL 7720 W. Courtney Campbell Cswy, Tampa, 33607 ◆ THE CROWN PARLOR, 6810 E. Fowler Ave, Tampa, 33617 ◆ EAST END BRASSERIE - a French Bisto 601 N Fort Lauderdale Beach Blvd, Ft. Lauderdale, 33304 ◆ FIGS GRILLE, 25987 U.S. 41 S Ste 109, Bonita Springs, 34134 ◆ L’ÈTOILE FRENCH FOR THE STAR (opens Nov 11) 10711 U.S. 41 N, Naples, 34108-1901 ◆ THE SPOT BAR AND GRILL, 1437 Central Ave, St. Petersburg, 33705 ◆ TUNDRA - an Iced Themed Rest, 1017 E Las Olas Blvd, Ft. Lauderdale, 33301 ◆ RUSSO’S NEW YORK PIZZERIA AND COAL-FIRED ITALIAN KITCHEN, 14910 Pines Blvd, Pembroke Pines, 33328 ◆ THE BISTRO, 1156 E Hillsboro, Deerfield Beach, 33441 ◆ WOOD TAVERN, 2531 NW 2nd Ave, Miami, 33127 ◆ CIBO WINE BAR, 45 Miracle Mile, Coral Gables, 33134 ◆ IRISH31 PUB HOUSE & EATERY, 1611 W. Swann Ave, Tampa, 33606 ◆ BIG FRED'S RESTAURANT, 1100 94th Ave N, St. Petersburg, 33702 ◆ SPOONFED, 217 E Atlantic, Delray Beach, 33444 ◆ BURGER 21, 11777 N. Dale Mabry Hwy, Tampa, 33618 ◆ BANANA & LEAF, 234 NE 3rd St, Miami, 33132 ◆ RAGIN' GRILL, 1719 W. Kennedy Blvd, Tampa, 33606 ◆ CAPT. MARCOS SEAFOOD & MORE 1716 Airport Pulling Rd, Naples, 34112 ◆ COWBOY'S SALOON WESTERN NIGHTCLUB 1805 S University Dr, Davie, 33324 ◆ 15 WEST DANCE CLUB & LOUNGE 15 W Las Olas Blvd, Ft. Lauderdale, 33301 ◆ YOURGURTINI, 4280 N SR 7, Coral Springs, 33073 ◆ CREAMIE CONES ICE CREAM 3532 Broadway Ste A, Riveria Beach, 33404 ◆ BANDETTO'S, 4953 Le Chalet Blvd, Boynton Beach, 33436 ◆ EL TORO 111 MEX FOOD/CANTINA 2801 SW Brighton St, Port St Lucie, 34953 ◆ TWO NEW YORKERS PIZZA, 23269 State Rd 7, Boca Raton, 33428 ◆ IT'S ALL GREEK, 9920 Alt A1A, Boca Raton, 33410 ◆ LOS BURRITOS, 2331 S US Hwy 1, Ft. Pierce, 34953 ◆ ALBERTO'S ON FIFTH, 868 5th Ave, Naples, 34102 ◆ CHINA ONE 4556 SW Heritage Oaks Cir Ste 107, Lake City, 32055 ◆ KEY LIME PIE FACTORY (2nd location), 412 Greene St., Key West, 33040 ◆ VITO'S PIAZZA, 1019 White St., Key West, 33010 ◆ MARGARITA'S MEXICAN RESTAURANT 8971 U.S. 41 N, Naples, 34108 ◆ SEASONS 52, 5096 Big Island Drive, Jacksonville, 32246 ◆ PATES HOUSE OF PRIME RIB, 2048 Tamiami Tr. N., Naples, 34102 ◆ TOAST, 2355 Vanderbilt Beach Rd Ste 156, Naples, 34109 ◆ ISTANBUL TURKISH KITCHEN 4006 S Semoran Blvd, Orlando, 32822 ◆ BARCELONETA, 1400 20th St, Miami Beach, 33139 ◆ D'ANGELO'S, 9 SE 7th St, Delray Beach, 33483 ◆ CREPE ROYALE INC., 4000 Central Florida Blvd, Orlando, 32816 ◆ MARCIANO'S WINE AND DINE ITALIAN/AMERICAN RESTAURANT, 2230 NE Dixie Hwy, Jensen Beach, 34957 ◆ BILLY JACK'S BURGER SHACK, 1479 S. Belcher, Largo, 33771 ◆ THE BRITISH MARKET 2355 Vanderbilt Beach Rd Ste 168, Naples, 34109 ◆ BROWN BOXER PUB & GRILLE 15000 Madeira Way, Madeira Beach, 33708 ◆ MOBY RICK'S ROCK N ROLL BAR-B-Q 8110 N University Dr, Tamarac, 33321 ◆ FIVE GUYS BURGERS & FRIES 3148 E. Tamiami Trail, Naples, 34112 ◆ FIVE GUYS BURGERS & FRIES 399 Cypress Gardens Blvd, Winter Haven, 33880 ◆ TIJUANA FLATS BURRITO CO, 2914 E. Colonial Dr, Orlando, 32803 ◆ COPPERBOX, 3328 N Miami Ave, Miami, 33127 ◆ KRISPY KREME OUTPOST (opens Nov 7), 32999 S. Dixie Hwy., Florida City, 33034 ◆ CHEF PHILIP HO REST, 16850 Collins Ave., Miami Beach, 33160 ◆ ROOKIES SPORTS BAR & GRILL 3095 Anderson Snow Rd, Spring Hill, 34609 ◆ ITALIAN VILLAGE CAFE, 601 Orlando Ave, Winter Park, 32789 ◆ THE BANK, 139 NE 1st St, Miami, 33132 ◆ RAFFAELE RISTORANTE, 508 Via de Palmas, Boca Raton, 33432 ◆ SOPHIE N ME, 4251 N. Federal Hwy, Boca Raton, 33431-4528 ◆ MANGO MARTINI! 6125 Miami Lakes Drive East, Miami Lakes, 33014 ◆ HIGH STEAKS BBQ, 57 NW 37 Ave, Miami, 33125 ◆ SEBRING CAFE AND LOUNGE, 3955 US Hyw 27 S., Sebring, 33870 ◆ MOJITO, 5303 W Kennedy Blvd, Tampa, 33609 ◆ EL METATE MEXICAN GRILL 111 2nd Ave. N.E. Ste 209, St. Petersburg, 33701 ◆ RUMBA BAR & GRILL, 3687 Tampa Rd, Oldsmar, 34688 ◆ GELATO! GELATO!, 263 Central Ave, St. Petersburg, 33701 ◆ ORIGINAL BUBBA BURGER GRILL 1811 Town Center Blvd. Ste 206, Fleming Island, 32003 ◆ BUFFALO WILD WINGS 4325 Norfolk Parkway, West Melbourne, 32904 ◆ BUFFALO WILD WING'S GRILL AND BAR 5235 University Pkwy, Sarasota, 34201 ◆ TUYO, 415 NE 2nd Ave, Miami, 33132 ◆ 98 FORTY TAPAS & TEQUILA, 9840 Int’l Dr, Orlando, 32819 ◆ TAP 42 - BEER BOURBON & BURGERS 1401 S Andrews Ave, Ft. Lauderdale, 33316-1839 ◆ THE LUCKY DILL, 2800 Alt. 19 N., Palm Harbor, 34683 ◆ BESA GRILL - a contemporary American grill with a modern mexican twist, 2542 N. McMullen Booth Rd, Clearwater, 33761 ◆ L'ITALIANO'S, 5749 E Irlo Bronson Hwy, Kissimmee, 34746 ◆ TOSCANA LITTLE ITALY 4440 Hendricks Ave, Jacksonville, 32207 ◆ SMOKE BARBEQUE & GRILL, 901 W. Platt Street, Tampa, 33604 ◆ HARVEST DELIGHTS - Mediterranean Rest, 7930 NW 36th St, Doral, 33166 ◆ SUSHI CHAO, 1620 W University Ave, Gainesville, 32603 ◆ WHITEWOOD MEDITERRANEAN CAFE 1 South Orange Ave, Orlando, 32801 ◆ FIONN MACCOOL'S IRISH PUB (2nd), 2 W. Independent Drive, Jacksonville, 32202 ◆ N2 ICE CREAM FACTORY 457 Avalon Park S Blvd Ste 200, Orlando, 32828 ◆ LAS OLAS WINE CAFE, 922 Las Olas Blvd, Ft. Lauderdale, 33301 ◆ CAFÈ VIA FLORA, 240 Worth Ave, Palm Beach, 33480 ◆ BLUE FIG MEDITERRANEAN CAFÈ & GRILL 1031 W 15th St, Panama City, 32401 ◆ PATE'S PRIME RIB, 2048 9th Street N, Naples, 34102 ◆ BLUESFORTYONE NIGHTCLUB & REST 41 E Palmetto Park Rd, Boca Raton, 33432 ◆ CRISTOF'S ON MCGREGOR 10231 McGregor Blvd, Ft. Myers, 33907 ◆ BARBERITOS - a Southwestern Grille & Cantina, 1513 Sadler Rd, Fernandina Beach, 32034 ◆ SEVEN NIGHTCLUB 26821 South Bay St Ste 115, Bonita Springs, 34134 ◆ KINGFISH BISTRO, 2124 Edgewater Drive, Orlando, 32804-5318 ◆ BLUE IGUANA CAFE 6836 Gulf of Mexico Dr., Long Boat Key, 34228 ◆ MAMUSHKA’S, 31 NW 36th St, Miami, 33127 ◆ TIME OUT SPORTS BAR 2730 SR 16 Unit 116, St. Augustine, 32092 ◆ CHIPOTLE MEXICAN GRILL 801 E. Bloomingdale Ave, Brandon, 33511 ◆ TOMATO JOE'S PIZZA SHOP, 8130 W Waters Ave, Tampa, 33615 ◆ THE DUTCH @ THE W HOTEL 2201 Collins Ave, Miami Beach, 33139 ◆ FT. LAUDERDALE COMEDY CLUB (opens Nov 11), 840 East Oakland Park Blvd. Ste 106, Ft. Lauderdale, 33334 ◆ EMPEROR'S ADULT ENTERTAINMENT 8340 Resource Rd, Riveria Beach, 33404 ◆ I LOVE PIZZA, 7105 Collins Ave, Miami Beach, 33141 ◆ BAYRIDGE SUSHI 3680 Avalon Park East Blvd, Avalon Park, 32828 ◆ LES PETIT PLEASURES - a French bakery, 2120 Edgewater Drive, Orlando, 32804 ◆ CUPCAKE CRAZY 2504 South Alafaya Trail Ste 360, Orlando, 32828 ◆ LOGAN'S ROADHOUSE 13130 City Station Dr., Jacksonville, 32218-7225 ◆ L'ITALIANO'S CHICAGO PIZZERIA AND ITALIAN RISTORANTE 5749 W. Irlo Bronson, Kissimmee, 34746 ◆ OLD WORLD PIZZA, 15794 SE 56th St, Miami, 33175 ◆ THE COUNTER BURGER 4250 NW 20th Street Bldg 3074, Miami, 33126 ◆ GARDEN RESTAURANT, One Legoland Way, Winter Haven, 33884 ◆ EXPRESSAMANTE ILLY CAFÈ 1633 North Bayshore Drive, Miami, 33132 ◆ COUNTRY KETTEL, 77 S Hwy 17-92, DeBary, 32713 ◆ GYROVILLE, 1478C E 17th Street, Ft. Lauderdale, 33312 ◆ GYROVILLE, 2240 NW 19th Street Ste 1101 B, Boca Raton, 33431 ◆ EL AZTECA MEXICAN RESTAURANT 4011 E. Silver Springs Blvd., Ocala, 34470 ◆ MOUNT DORA SUSHI & STEAK, 227 E Main St, Tavares, 32778 ◆ RICOCHET BAR AND LOUNGE 3250 NE 1st Ave Ste 122 B, Miami, 33127 ◆ JJ'S ICE CREAM, 305 Florida Parkway, Kissimmee, 34743 ◆ PINKBERRY FROZEN YOGURT (opens Nov 7), 4200 Conroy Rd, Orlando, 32839 ◆ RICOCHET, 3250 NE 1st Ave Ste 22, Miami, 33137 ◆ VALERIE'S BAKERY & DELI 4636 W Irlo Bronson Memorial Hwy Ste 1, Kissimmee, 34746 ◆ CARMEL CAFÈ CARROLLWOOD 14306 N. Dale Mabry Hwy, Tampa, 33618 ◆ JACKSON’S GARAGE BAR & RESTAURANT 223 W - A King St, St Augustine, 32084 ◆ MILE MARKER BREWING 3420 Agricultural Center Dr Ste 8, St. Augustine, 32092 Under Construction ◆ SWEET CECE'S FROZEN YOGURT & TREATS 3267 Hodges Blvd, Jacksonville, Jan-Feb ’12 ◆ VILLAGIO - an upscale Italian Rest, 500 South Legacy Trail, St Augustine, 32092, Nov 11 2011 ◆ BURGER BAR BY CHEF ALLEN 4650 Donald Ross Rd, Palm Beach Gardens, 33418, Nov ’11 ◆ IL CIELO WHICH IS THE SKY IN ITALIAN 1244 Periwinkle Way, Sanibel, 33957, Nov ’11 ◆ LONGHORN STEAKHOUSE 255 Palm Bay Rd, Melbourne, 32904, Nov-Dec ’11 ◆ SENSATIONS NIGHT CLUB to come when available, Okeechobee, Nov-Dec ’11 ◆ ATLANTIC NATIONAL GOLF CLUB 6400 Grand Lacuna Blvd., Lake Worth, 33467-6826, Nov ’11 ◆ SURFSIDE TAVERN MAINLAND 2225 S Ridgewood Ave, South Daytona, 32119, Nov-Dec ’11 ◆ SICILIAN OVEN 20475 Biscayne Blvd, Aventura, 33180, Nov-Dec ’11 ◆ PALMA CEIA PATIO BAR 421 S MacDill Ave, Tampa, 33609, Nov ’11 ◆ SEAFOOD RESTAURANT 11010 North 30th Street, Tampa, 33612, Nov-Dec ’11 ◆ THE SALTY RIM 9524 Blind Pass Rd, St Pete Beach, 33706, Nov-Dec ’11 ◆ BOGEY'S, 6606 S Tamiami Trail, Sarasota, 34231, Nov-Dec ’11 ◆ SMOKEHOUSE, 104 S Main St, Gainesville, 32601, Nov-Dec ’11 ◆ LUCKY CLOVER IRISH PUB, 1111 SW 1st Ave, Miami, 33131, Dec ’11 ◆ MARE NOSTRUM MEDITERRANEAN CUISINE 1111 SW 1st Ave, Miami, 33131, Dec ’11 ◆ ELEVATION BURGER 7250 Southwest 88th Street, Miami, 33144, Nov-Dec ’11 ◆ ZOOKIE’S SPORTS PUB & Grill, 1258 Airport-Pulling Rd N, Naples, 34104, Nov-Dec ’11 ◆ UNCLE GINOS HEROS & PIZZA 1255 S Powerline, Pompano Beach, 33334, Nov-Dec ’11 ◆ NEWS WORTHY CAFE 1075 SE 17th Street, Ft. Lauderdale, 33316, Dec-Jan ’12 ◆ MARIO'S OSTERIA 1400 Glades Rd Ste 210, Boca Raton, 33431-6457, Nov-Dec ’11 ◆ AMERICAN GRILLE Two Independent Dr Ste 201, Jacksonville, 32202, Nov-Dec ’11 ◆ ISLAND LIFE GRILL 2245 Plantation Center Dr, Fleming Island, 32003, Dec-Jan ’12 ◆ TUTTI FRUTTI FROZEN DESERT 840 Nautica Dr Ste 105, Jacksonville, 32218, Nov ’11 ◆ METRO DINER, 3302 Hendricks Ave, Jacksonville, 32207, Dec ’11 ◆ BOCA BURGER BAR 200 S Federal Hwy, Boca Raton, 33432, Nov ’11 ◆ WOOD FIRED 300 Block of 1st Ave South, St. Petersburg, 33704, Nov-Dec ’11 ◆ HELLO SUSHI!, to come when available, Hollywood, Nov-Dec ’11 ◆ MARTINIBAR, 501 S Federal Hwy Ste 497, Hallandale Beach, 33009, Nov-Dec ’11 Why wait for your customers to call? BLAST! BLAST THEM INTO ACTION! Introducing TWO GREAT NEW WAYS to reach buyers with your company’s advertising. We’re offering EMAIL BLASTS to our expanded list of industry contacts in Florida, Georgia and Texas! Your ad can be sent TWO WAYS… INDIVIDUAL EMAIL BLAST: Your ad will be sent as a stand alone ad guaranteeing exclusive exposure! THE ONLINE BUYERS GUIDE: An economical solution that groups your ad with other advertisers! Your Customers into Action! TODAY’S RESTAURANT ◆ VILLA FRESH ITALIAN KITCHEN 7535 N Kendall Dr, Miami, 33156, Nov ’11 ◆ KIM BOKAMPER'S SPORTS BAR AND GRILL (by mid Nov), 15500 SW 29 St, Miramar, 33027, Nov ’11 ◆ JUVIA New food driven roof top concept restaurant, 1111 Lincoln Rd Ste 300, Miami Beach, 33139, Nov-Dec ’11 ◆ MIXTURE RESTAURANT @ Castle Beach, 5445 Collins Av., Miami Beach, 33140, Nov-Dec ’11 ◆ SURF SHACK, 12217 W Linebaugh Ave, Tampa, 33626, Nov-Dec ’11 ◆ SOUTHERN PIG & CATTLE CO. 2583 South US 1, Stuart, 34997, Nov-Dec ’11 ◆ FAST N FRESH! 8105 Cooper Creek Blvd, Lakewood Ranch, 34201, Jan ’12 ◆ STATION400 8215 Lakewood Ranch Blvd, Lakewood Ranch, 34202, Nov ’11 ◆ HOPJACKS PIZZA KITCHEN & TAPROOM 204 E Nine Mile Rd, Pensacola, 32534, Nov-Dec ’11 ◆ XTREME WINGS 12220 Atlantic Blvd, Jacksonville, 32225, Nov-Dec ’11 ◆ MSHACK BURGERS SHAKES AND MORE! to come when available, Atlantic Beach, Nov-Dec ’11 ◆ KAHWA COFFEE ROASTING 400 North Ashley Drive, Tampa, 33602, Jan-Feb ’12 ◆ SQUARE 1 BURGERS & BAR 4977 S. Cleveland Ave., Ft. Myers, 33907, Dec ’11 ◆ JOE'S CRAB SHACK Daytona Beach Pier, Daytona Beach, 32114, May-Jun ’12 ◆ LUCHIS FROZEN YOGURT AND MORE, 11301 S Orange Blossom Trail Ste A 208, Orlando, 32837, Nov-Dec ’11 ◆ IMOTO, 350 S. County Rd Ste 102, Palm Beach, 33480, Dec ’11 ◆ SEAFOOD HOUSE 251 Sunrise Ave., Palm Beach, 33480, Nov-Dec ’11 ◆ TREVINI RISTORANTE 280 Sunset Ave, Palm Beach, 33480, Nov-Dec ’11 ◆ CHA CHA'S LATIN FRESH KITCHEN & CANTINA 150 Worth Ave, Palm Beach, 33480, Nov ’11 ◆ POOLHOUSE GRILL 4198 S University Dr, Davie, 33328, Nov-Dec ’11 ◆ THE WHOLE ENCHILADA 745 N. Federal Hwy, Ft. Lauderdale, 33304, Dec-Jan ’12 ◆ PHILIPPE CHOW, 36 Ocean Drive, Miami, 33139, Nov ’11 ◆ PHILIPPE CHOW to come when available, Ft. Lauderdale, Jun-Jul ’12 ◆ BUTTERFLY BISTRO 1212 S. Florida Ave., Lakeland, 33803, Nov-Dec ’11 ◆ FAT MAGGIE'S, 1037 Dixieland Mall, Lakeland, 33803, Jan-Feb ’12 ◆ POLL'S CRISPY, 14707 SW 42nd St, Miami, 33185, Dec-Jan ’12 ◆ BRICKYARD MICRO & BREWERY 7050 Palmetto Park, Boca Raton, 33433, Nov-Dec ’12 ◆ 4R SMOKEHOUSE 1869 West State Rd 434 Ste 230, Longwood, 32750, Nov-Dec ’12 ◆ KATSUYA BY STARCK 1701 Collins Ave, Miami Beach, 33139, Jan-Feb ’12 ◆ BRIO TUSCAN GRILLE Town Center Circle Ste 239, Boca Raton, 33486, Nov-Dec ’12 ◆ INDIE/ALTERNATIVE NIGHTCLUB 1920 E. 7th Ave, Ybor City, 33605, Nov-Dec ’12 ◆ SUSHICHAO - PANASIAN 1620 W. University Ave, Gainesville, 32603, Nov-Dec ’12 ◆ 2ND STREET CAFE 528 NE 2nd St, Delray Beach, 33444, Nov-Dec ’11 ◆ PASTA FOLLIES 3250 NE 1st Ave Ste 118, Miami, 33137, Dec-Jan ’12 ◆ HANDEL’S HOMEMADE ICE CREAM AND YOGURT (1st FL locale from Ohio), 3440 Renaissance Blvd, Bonita Springs, 34134, Dec ’11 ◆ JER-Z BOYS 4528 N University Drive, Lauderhill, 33351, Nov-Dec ’11 ◆ RED MANGO FROZEN YOGURT AND SMOOTHIES 3131 Daniels Rd Ste 104, Winter Garden, 34787, Nov-Dec ’11 ◆ CASE DE CAVA - private party & banquet place, 2502 W Azeele St, Tampa, 33609, Dec-Jan ’12 ◆ CEVICHE TAMPA, 2500 W Azeele St, Tampa, 33609, Dec-Jan ’12 ◆ PUCCI'S PIZZA #2, 888 Biscayne Blvd, Miami, 33132, Nov-Dec ’11 ◆ SENSES BRASSERIE - Wine Shop - Bar - Rest & Art Gallery, 605 Brickell Key Dr, Miami, 33131, Nov-Dec ’11 ◆ THE BURGER JOINT, 13668 SW 88th Street, Miami, 33186, Nov ’11 ◆ THE BURGER JOINT 12913 N. Dale Mabry Hwy, Tampa, 33618, Nov ’11 ◆ TAPS BAR AND GRILL 1605 County Rd 220 Ste 145, Fleming Island, 32005, Nov ’11 ◆ KAYA ISLAND EATS 3100 Overseas Hwy MM15, Saddle Bunch Keys, 33040, Nov ’11 ◆ MEXICALI BAKERY & RESTAURANT 4301 University Blvd, Jacksonville, 32216, Dec-Jan ’12 THERE’S ONLY ONE EMAIL BLAST FROM EACH CATEGORY PER WEEK — DON’T MISS OUT! Call now for more information: 561.620.8888 ◆ WWW.TRNUSA.COM ◆ www.trnusa.com 9 New Openings Subscribe to the New Openings email list at www.trnusa.com! ◆ APPLEBEE'S, 1200 SR 70 East, Okeechobee, 34972, Nov-Dec ’11 ◆ CORNER PUB & LOUNGE 1996 N. County Rd 452, Eustis, 32726, Nov ’11 ◆ THE M SHACK, 299 Atlantic Blvd, Jacksonville, 32233, Nov ’11 ◆ TEXAS DE BRAZIL EXPRESS 200 S. Biscayne Blvd. Ste. 500 A, Miami, 33131, Nov-Dec ’11 ◆ CALIFORNIA PIZZA KITCHEN (in the new massive construction), 12801 W. Sunrise Blvd, Sunrise, 33323, Jan-Feb ’12 ◆ PIZZERIA RUSTICA 50 Biscayne Blvd CU-6, Miami, 33132, Nov-Dec ’11 ◆ KOPPA LOUNGE, 3802 N University Dr, Sunrise, 33351, Nov-Dec ’11 ◆ FIVE GUYS BURGERS & FRIES 801 S University Dr. Ste, Plantation, 33324, Nov-Dec ’11 ◆ COOL DE SAC - family style rest & childrens play areas, 12801 W Sunrise Blvd, Sunrise, 33323, Jan-Feb ’12 ◆ EAT HERE ISLAND BISTRO 1888 Main St, Sarasota, 34236, Nov ’11 ◆ ISLAND BISTRO, 1888 Main St., Sarasota, 34236, Nov-Dec ’11 ◆ BENNIGAN'S, 6324 Int’l Dr, Orlando, 32819, Nov-Dec ’11 ◆ ARMANDO’S RESTAURANT 463 W. New England Ave, Winter Park, 32789, Nov-Dec ’11 ◆ ZORA FRESCA 800 N Federal Hwy, Pompano Beach, 33062, Nov-Dec ’11 ◆ RUDY THAI, 1910 Wells Rd, Orange Park, 32073, Nov-Dec ’11 ◆ SPANISH RESTAURANT, 3531 NE 2 Ave, Miami, 33137, Nov-Dec ’11 ◆ DICKEY'S BARBECUE PIT 11338 Miramar Parkway, Miramar, 33027, Nov-Dec ’11 ◆ THE BE OUR GUEST RESTAURANT 1675 N Buena Vista Dr, Lake Buena Vista, 32830, Dec-Jan ’12 ◆ UMAMI'S BURGER, NE 40th, Miami, 33137, Dec ’11 ◆ MILLER'S ALE HOUSE 34906 Emerald Coast Pkwy, Destin, 32541, Nov-Dec ’11 ◆ ROSSOPOMODORO PIZZERIA & RISTORANTE 401 E Las Olas, Ft. Lauderdale, 33301, Nov-Dec ’11 ◆ SHULA’S BAR & GRILL 11000 Terminal Access Rd, Ft. Myers, 33913, Nov-Dec ’11 ◆ BOJANGLES’ FAMOUS CHICKEN ’N BISCUITS 4100 13th Street, St. Cloud, 34769, Nov ’11 ◆ BOJANGLES’ FAMOUS CHICKEN ’N BISCUITS 3331 Daniels Rd, Winter Garden, 34787, Jan-Feb ’12 ◆ 4RIVERS SMOKEHOUSE (3rd location), 1855 W State Rd 434 Ste 230, Longwood, 32750, Nov-Dec ’11 ◆ FIRE BAR AND GRILL 3023 W. Kennedy Blvd, Tampa, 33609, Nov-Dec ’11 ◆ AVENTURA BAGELWORKS 18729 Biscayne Blvd, Miami, 33180, Nov ’11 ◆ BRICKYARD PIZZERIA PIZZA & PASTA 1216 N Monroe St Ste 2, Tallahassee, 32303, Nov ’11 ◆ BRAZA BRAZILLIAN STEAKHOUSE To come when available, Sarasota, 34236, Nov-Dec ’11 ◆ WESTSHORE BBQ & SOUTHERN CATERING 1508 N Hubert Ave, Tampa, 33607, Nov-Dec ’11 ◆ RED ROBIN GOURMET BURGERS 9050 SW 136 St, Miami, 33176, Nov-Dec ’11 ◆ ORIGINAL BROOKLYN WATER BAGEL CO 2877 Stirling Rd, Hollywood, 33312, Nov-Dec ’11 ◆ ORIGINAL BROOKLYN WATER BAGEL CO, Ft LauderdaleHollywood Int’l Airport, Ft. Lauderdale, 33315, Nov-Dec ’11 ◆ REAL LAMB GRILL, 17695 SW 272nd St, Miami, 33031, Nov-Dec ’11 ◆ THE CHEESE COURSE PINE CREST 11355 S. Dixie Hwy, Pinecrest, 33156, Nov-Dec ’11 ◆ LAS CHOLITAS PERUVIAN FOODS 7780 - 82 NW 44th St, Sunrise, 33351, Nov-Dec ’11 ◆ FIRST WATCH Beach & Hodges Blvds, Jacksonville, 32224, Feb - March 2012 ◆ FIRST WATCH Bee Ridge & Cattlemen Roads, Sarasota, 34233, Jan-Feb ’12 ◆ THE MANSION 1218 E New Haven Ave, Melbourne, 32901, Nov-Dec ’11 ◆ THE COUNTER, 9123 Strada Place, Naples, 34108, Jan-Feb ’12 ◆ THE COUNTER 4200 Northwest 21st Street, Miami, 33166, Nov-Dec ’11 ◆ OLIVE GARDEN, 23106 Fashion Drive, Estero, 33928, Nov-Dec ’11 ◆ AVENUE D - a Jazz & Blues Club, 2 East Flagler, Miami, 33131, Nov-Dec ’11 ◆ ROOFTOP CAFE 2500 Wilton Drive, Wilton Manors, 33305, Nov-Dec ’11 ◆ SUSHI ROCK, 2199 Wilton Dr, Wilton Manors, 33305, Nov-Dec ’11 ◆ PDQ FRESH FOOD FAST -a new restaurant concept, 2207 S. Dale Mabry Hwy, South Tampa, 33629, Nov-Dec ’11 ◆ THE FRESH MARKET 400 N Federal Hwy, Ft. Lauderdale, 33301, Nov-Dec ’11 ◆ THE FRESH MARKET, 1800 West Ave, South Miami Beach, 33139, Nov-Dec ’11 ◆ CARMINE'S LA TRATTORIA 11745 Sherrie Lane, Miami, 33183, Nov-Dec ’11 ◆ CANTINA LAREDO 4414 SW College Rd., Ocala, 34474, Nov-Dec ’11 ◆ CRAVE - American and Sushi, 358 San Lorenzo Ave, Coral Gables, 33146, Nov-Dec ’11 ◆ RISING ROLLL GOURMET 600 W. College Ave, Tallahassee, 32306, Nov-Dec ’11 ◆ SOUTHERN CHARM 1712 Hawthorne Rd, Gainesville, 32641, Nov-Dec ’11 ◆ HIGH CONCEPT RESTAURANT TO BE NAMED 9701 Collins Ave, Bal Harbour, 33154, Jan ’12 ◆ ST. REGIS WINE BAR 9701 Collins Ave, Bal Harbour, 33154, Jan ’12 ◆ BACKSTRETCH KITCHEN AT CALDER 21001 N.W. 27th Ave, Miami Gardens ◆ BOARDWALK BURGERS & FRIES E. Colonial Dr & Maguire Blvd, Orlando, 32803, Jan-Feb ’12 ◆ BROTHER JIMMY'S BBQ 900 S Miami Ave. Ste 137, Miami, 33130, Nov-Dec ’11 ◆ TONINO LAMBORGHINI CAFE 1412 Ocean Dr, Miami Beach, 33139, Nov-Dec ’11 ◆ HARRY'S BAR 400 Hibiscus Ave, West Palm Beach, 33401-5822, Nov-Dec ’11 ◆ THE PUB - a British Concept, 9101 Int’l Drive, Orlando, 32819, Jan-Feb ’12 ◆ CRISPY'S BEER & WINE BAR 604 Barnes Blvd, Rockledge, 32955, Nov-Dec ’11 ◆ BISTRO 105, 500 Central Ave., Sarasota, 34236, Nov-Dec ’11 ◆ SPORTS BAR AND GRILL 102 Cedar St, Melrose, 32666, Nov-Dec ’11 ◆ AMERICAN SOCIAL 721 E Las Olas, Ft. Lauderdale, 33301, March - 2012 ◆ FRAY'S DONUT HOUSE 3832 Tyrone Blvd, St. Petersburg, 33709, Nov-Dec ’11 ◆ PIEZANO'S PIZZA & PASTA 4131 N Federal Hwy, Boca Raton, 33431, Nov ’11 ◆ GAMAROFF'S RESTAURANT 100 S Federal Hwy, Hallandale Beach, 33009, Nov ’11 ◆ FUSIONARIE JAPANESE SIGNATURE - Upscale Japanese Fusion, 500 Via De Palmas Ste 79, Boca Raton, 33432, Nov ’11 ◆ ROCCO'S TACO'S 5090 PGA Blvd, West Palm Beach, 33418, Nov ’11 ◆ BANANA & LEAF, 234 NE 3rd St. CU-1A, Miami, 33132, Nov-Dec ’11 ◆ DR. G'S, 6 W Flagler St., Miami, 33130, Nov-Dec ’11 ◆ PUERTO MADERO, 1451 S Miami Ave., Miami, 33130, Nov-Dec ’11 ◆ SACHA'S CAFÈ, 1450 Brickell Ave, Miami, 33131, Nov-Dec ’11 ◆ DOMINIQUE'S BISTRO 1451 S Miami Ave, Miami, 33130, Nov-Dec ’11 ◆ HOUSE OF JAPAN 3410 SW College Rd., Ocala, 34474, Nov-Dec ’11 ◆ SHANE'S RIB SHACK 2602 SW 19th Ave. Rd, Ocala, 34471, Nov-Dec ’11 ◆ CHIPOTLE MEXICAN GRILL 2537 Countryside Blvd., Clearwater, 33761, Nov ’11 ◆ CHIPOTLE MEXICAN GRILL 7028 West Palmetto Park Rd. Ste 104, Boca Raton, 33433, Nov ’11 ◆ THE US1 RESTAURANT & GRILL 2842 South Ridgewood Ave, South Daytona, 32119, Nov-Dec ’11 ◆ ATLANTIS COVE, I Drive & Central Fl Pkwy, Orlando, Nov-Dec ’11 ◆ THE MEXICAN RESTAURANT 100 Collins Ave, Miami Beach, 33139, Dec-Jan ’12 Under New Management ◆ ROBERTO’S ITALIAN RESTAURANT 22050 Hwy. 441 North, Ocala/McIntosh, 32664 ◆ TASTE OF INDIA 6636 S US Hwy 1, Port Saint Lucie, 34952 ◆ ROCKO'S LITTLE ITALY (since Aug), 4320-203 Deerwood Lake Parkway, Jacksonville, 32216 ◆ SPRING SIDE GROCERY & DINER, 4204 Reid St, Palatka, 32177 ◆ CAFE MATISSE, 2236 First Street, Ft. Myers, 33901 ◆ CLUB NU, 111 SW 2nd St, Ft. Lauderdale, 33301 ◆ CHOPHOUSE MIAMI BISTRO & LOUNGE 300 S. Biscayne Blvd, Miami, 33131 ◆ TARPON TURTLE, 1513 Lake Tarpon Ave, Tarpon Springs, 34689 ◆ SPRING SIDE GROCERY & DINER, 4204 Reid St, Palatka, 32177 ◆ LIGHTHOUSE RESTAURANT 7600 N US Hwy 19, Fanning Springs, 32693 ◆ SANTORINI AUTHENTIC GREEK RESTAURANT 111 Geneva Dr, Oviedo, 32765 Specializing in Building the Finest & Most Exclusive Restaurants Residential, Commercial, Hospitality, Interior Design, Planning & New Construction, Permit Expediting, M.E.P. Roberto, our Sales & Marketing Director (left) with his good friend and client Rodly Paredes, owner of El Gran Inka Restaurants (10 locations in the world) seated in the bar at the latest location they built together at 947 Brickell Ave. Brickell, Florida 33131. FOR A FREE CONSULTATION CONTACT ROBERTO “CUTO” OREJUELA O: 305.919.7748 C: 801.623.3463 • www.group3contractors.com 19075 WEST DIXIE HIGHWAY, MIAMI, FLORIDA 33180 • CGC 1511905 WWW.TRNUSA.COM ◆ TODAY’S RESTAURANT FLORIDA ◆ INVALID DATE, 475 Central Ave, St. Petersburg, 33701, Dec ’11 ◆ VAPIANO, 1221 Brickell Ave, Miami, 33131, Nov-Dec ’11 ◆ TACO BUS, 505 Franklin St, Tampa, 33602, Nov-Dec ’11 ◆ KANSAS GRILL & BAR (waiting for permits), 3300 E Commercial Blvd, Ft. Lauderdale, 33308, March - April 2012 ◆ BRIOTTI BAKERY 2125 Orinoco Drive Ste 2, Orlando, 32837, Nov-Dec ’11 ◆ CHURRO MANIA BAKERY 5250 Int’l Drive Ste 74, Orlando, 32819, Nov-Dec ’11 ◆ HOOPS SPORTS BAR & GRILL 900 Biscayne, Miami, 33132, Nov-Dec ’11 ◆ WATER BAR & GRILL 4610 PGA Blvd, Palm Beach Gardens, 33418, Nov-Dec ’11 ◆ BGR BURGER JOINT 12913 N Del Mabry, Tampa, 33618, Nov-Dec ’11 ◆ BGR BURGER JOINT 13668 SW 88th St, Miami, 33186, Nov-Dec ’11 ◆ MENCHIE'S FROZEN YOGURT 8085 Red Bug Lake Rd, Oviedo, 32765, Nov-Dec ’11 ◆ MENCHIE'S FROZEN YOGURT 406 East Central Blvd, Orlando, 32801, Nov-Dec ’11 ◆ SHAKE SHACK 1450 S Dixie Hwy, Coral Gables, 33146, Sept - Oct ’12 ◆ YARD HOUSE - 12, 000 sq. ft. Rest & Draft Beers, 201 Plaza Real, Boca Raton, 33427, June - July 2012 ◆ MARTINI REPUBLIC 912 N Franklin St, Tampa, 33602, Nov-Dec ’11 ◆ SERENDIPITY3 RESTAURANT from NYC and Las Vegas, Lincoln Rd, Miami, Dec-Jan ’12 ◆ SPORTS CASUAL THEMED REST 1390 State Hwy A1A, Satellite Beach, 32937, Nov-Dec ’11 ◆ OCEANSIDE GRILL BY RATIB 1790 State Hwy A1A, Satellite Beach, 32937, Nov-Dec ’11 ◆ NAKED PIZZA, 101 NE 2nd Ave, Miami, 33132, Nov-Dec ’11 ◆ NAKED PIZZA, 6812 Collins Ave, Miami Beach, 33140, Nov-Dec ’11 ◆ NAKED PIZZA 2516 Ponce de Leon Blvd, Coral Gables, 33134, Nov-Dec ’11 ◆ ROUGE WATERFRONT DINING 3957 NE 163rd Street, North Miami Beach, 33160, Nov-Dec ’11 ◆ YOU SAY WHEN YOGURT SHOPPE 18901 Florida 54, Lutz, 33558, Nov-Dec ’11 ◆ YOU SAY WHEN YOGURT SHOPPE 9360 90th Ave, Sebastian, 32967, Nov-Dec ’11 ◆ YOU SAY WHEN YOGURT SHOPPE 8021 Citrus Park Town Center, Tampa, 33625, Nov-Dec ’11 ◆ RED'S RANCH BBQ 2503 S. Kirkman Rd, Orlando, 32811, Nov-Dec ’11 ◆ EARL OF SANDWICH 6000 Glades Rd, Boca Raton, 33431, Nov-Dec ’11 ◆ TOBU an Oriental-style Rest, 6000 Glades Rd, Boca Raton, 33431, Nov-Dec ’11 ◆ TOSSED (1st Florida location), 6000 Glades Rd, Boca Raton, 33431, Nov-Dec ’11 ◆ TRUFFLES CAFE 410 N Orlando Ave Ste N-430, Winter Park, 32789, Nov ’11 ◆ FOGO DE CHAO, 8282 Int’l Dr, Orlando, 32819, Jan ’12 ◆ CHEW ROOFTOP RESTBAR & BAR 1534 Oak St., Jacksonville, 32204, Jan-Feb ’12 ◆ SMASHBURGER, 9019 SW 107th Ave, Kendall, 33176, Nov-Dec ’11 ◆ SMASHBURGER, 14730 Biscayne Blvd, Miami, 33181, Nov-Dec ’11 ◆ SMASHBURGER 1840 N University Dr, Coral Springs, 33071, Nov-Dec ’11 ◆ CARNE CHOPHOUSE 1600 E Eighth Ave, Ybor City, 33605, Nov ’11 ◆ BLAU MEDITERRANEAN GRILL 175 S Nova Rd Ste 1, Ormond Beach, 32174, Nov-Dec ’11 ◆ CAFFE DI RIVERWALK 225 W Seminole Blvd Ste 1106, Sanford, 32771, Nov-Dec ’11 ◆ SWEET TOMATOES EXPRESS 20505 U.S. 1919 N, Clearwater, 33674, Jan-Feb ’12 ◆ HOW DO YOU ROLL? 1802 W University Ave, Gainesville, 32603, Nov-Dec ’11 ◆ HOW DO YOU ROLL? 9734 Deer Lake Court Ste 9, Jacksonville, 32246, Nov-Dec ’11 ◆ BORINUEN RESTAURANT 888 Cypress Parkway, Kissimmee, 34759, Nov-Dec ’11 ◆ LA SALSA TAQUERIA 5365 N State Rd 7, Tamarac, 33319, Nov-Dec ’11 ◆ SPLITSVILLE, West Side, Kissimmee, Jan-Feb ’12 ◆ JAGANA - SCHOOL CAFE (new Const), 47 E Robinson Ste ?, Orlando, 32801, Nov-Dec ’11 ◆ J & C GRILLE, 9701 Collins Ave, Miami Beach, 33154, Jan-Feb ’12 ◆ BRU'S ROOM 10060 Pines Boulevard, Pembroke Pines, 33024, Nov ’11 NOVEMBER 2011 ◆ MIDTOWN DELI & CAFE 8025 Baymeadowns Circle E., Jacksonville, 32256, Dec-Jan ’12 ◆ HOGZILLA, 1555 Washington, Miami Beach, 33139, Nov ’11 ◆ FRANK & DINO'S RISTORANTE 718 S Federal Hwy, Deerfield Beach, 33441, Nov-Dec ’11 ◆ SHAFA, 4690 State Rd 7, Coconut Creek, 33073, Nov-Dec ’11 ◆ FERNANDO'S CAFE 2000 N State Rd 7, Margate, 33063, Nov-Dec ’11 ◆ ENZA'S ITALIAN REST 10601 San Jose Blvd Ste 109, Jacksonville, 32257, Dec-Jan ’12 ◆ MEZA GRILL - Greek & Middle-Easten Reastaurant, 690 Yamato Rd Bay 7, Boca Raton, 33431, Nov-Dec ’11 ◆ FROYOLICIOUS FROZEN YOGURT 10300 Southside Boulevard, Jacksonville, 32256, Nov-Dec ’11 ◆ MOE'S SOUTHWEST GRILL 10300 Southside Boulevard, Jacksonville, 32256, Nov-Dec ’11 ◆ LA PITA EXPRESS 10300 Southside Boulevard, Jacksonville, 32256, Nov-Dec ’11 ◆ RUBY'S THAI KITCHEN 10300 Southside Boulevard, Jacksonville, 32256, Nov-Dec ’11 ◆ EL RINCON DE LOS ANTOJITOS 17433 E. Colonial Drive, Orlando, 32820, Nov-Dec ’11 ◆ NEW NIGHTCLUB - 8000 sq ft., 19 NE 3rd Street, Delray Beach, 33444, Nov-Dec ’11 ◆ ZAZA'S PIZZERIA NAPOLETANA ITALIAN GRILL & TIKI BAR 17075 Overseas Hwy. MM 17, Sugarloaf Key, 33042, Nov-Dec ’11 ◆ KABUKI SUSHI THAI & TAPAS 308 Clematis St, West Palm Beach, 33401, Nov ’11 ◆ TIJUANA FLATS BURRITO CO 3414 S.W. Archer Rd., Gainesville, 32608, Jan-Feb ’12 ◆ TIJUANA FLATS BURRITO CO 2127 Cortez Rd, Bradenton, 34207, Nov-Dec ’11 ◆ EVANS PRAIRIE COUNTRY CLUB on Evans Prairie Trail, The Villages, 32152, late 2012 or 2013 ◆ BONIFAY COUNTRY CLUB 1033 Pinellas Place, The Villages, 32163, Nov-Dec ’12 ◆ BELLE GLADE COUNTRY CLUB, off of Morse Blvd South of CR 466 A, The Villages, 32152, Jan - March 2014 ◆ ZONA FRESCA MEXICAN GRILL 800 North Federal Hwy, Pompano Beach, 33062, Nov-Dec ’11 ◆ SONAPA GRILLE 640 S Orlando Ave, Maitland, 32751, Jan-Feb ’12 ◆ PRATO, 126 North Park Ave, Winter Park, 32789, Nov-Dec ’11 ◆ GRIMALDI'S PIZZERIA 27001 US Hwy 19N, Clearwater, 33761, Nov-Dec ’11 ◆ GRIMALDI'S PIZZERIA 1 N. Clematis St Ste 110, West Palm Beach, 33401, Nov-Dec ’11 ◆ KEYS BAR AND GRILLE 9903 Gulf Coast Main Street, Ft. Myers, 33913, Jan-Feb ’12 ◆ ELEVATION BURGER 9903 Gulf Coast Main St. Ste D-150, Ft. Myers, 33913, Jan-Feb ’12 ◆ CONNORS STEAK & SEAFOOD 9903 Gulf Coast Main Street, Ft. Myers, 33913, Jan-Feb ’12 ◆ ENERGY KITCHEN 1 N Federal Hwy Ste 35, Ft. Lauderdale, 33301, Nov-Dec ’11 ◆ GRUMPY'S TAP ROOM 1026 Nebraska Ave, Palm Harbor, 34683, Nov ’11 ◆ THE DIRTY GATOR SPORTS PUB 11491 South Cleveland Ave, Ft. Myers, 33907, Nov ’11 ◆ GYRENE HAMBURGER Central Ave and U.S. 41, Naples, Nov-Dec ’11 ◆ WILLY'S MEXICANA GRILL 3611 SW Archer Rd, Gainesville, 32608, Nov ’11 ◆ SUSHICHAO - PAN ASIAN 1620 W University Ave, Gainesville, 32603, Nov ’11 ◆ EDGE STEAK AND BAR 1435 Brickell Ave, Miami, 33131, Nov-Dec ’11 ◆ OFF THE HOOKAH MIAMI 401 Biscayne Blvd, Miami, 33132, Nov-Dec ’11 ◆ EDGE, STEAK & BAR RESTAURANT 1435 Brickell Ave, Miami, 33131, Nov-Dec ’11 ◆ SHULA BURGER GOURMET RESTAURANT to come when available, Orlando, Feb-Mar ’12 ◆ SHULA BURGER in the Holiday Isle Resort, 84001 Overseas Hwy, Islamorada, 33036, Nov-Dec ’11 ◆ JJ FIN'S 1889 State Rd. 44, New Smyrna Beach, 32168, Nov-Dec ’11 ◆ LONGHORN STEAKHOUSE 3392 US 98 North, Lakeland, 33805, Jan ’12 ◆ YOGURTOLOGY, 1914 Brandon Blvd, Brandon, 33511, Nov-Dec ’11 ◆ QUOKKA, 131 Broadway, Kissimmee, 34741, Nov-Dec ’11 ◆ BLUE WATER BAY (2nd location), 12 SE 2nd Ave., Gainesville, 32601, Nov ’11 ◆ 360 RESTAURANT & MARKET 2891 Bayview Drive, Naples, 34112, Dec ’11 10 NOVEMBER 2011 What’sGoing On food chain. The Today Show expose' on September 22 showed some of the common problems seen with driver and temperature abuse of food destined for stores and restaurants. This course provides food protection officials with training on identification and information- sharing procedures regarding the importation and transportation of food throughout the entire food chain. More information on FAPTC can be found at www.faptc.org. ◆◆◆◆ ensure the safety of food sold in retail outlets, restaurants, schools, and other food service operations in the United States. The F.D.A. said the plan seeks to improve the way managers of the operations conduct food safety operations in their facilities, as well as improve the oversight of these establishments by public health agencies at the federal, state and local levels. from page 4 Germany using patented Tritan technology, where titanium is substituted for lead to create wine glasses and other glassware of strength and clarity. Schott Zwiesel has years of experience meeting the demands of top international hotels and caterers, and its products are well suited for everyday use. Jonathan Henke of Didriks said, "The introduction of Schott Zwiesel wine glasses and bar glasses provide an excellent alternative in weight, form and price to the other glassware lines we carry by Simon Pearce. ◆◆◆◆ Auntie Anne’s, the franchisor of the world’s largest hand-rolled soft pretzel chain, projects to open 120 stores in 2011, of which over 60 will be in the United States. The franchise is also positioned to hit its 23rd year of positive total system sales growth. Auntie Anne’s locations can be found in malls, outlet centers, and “non-traditional venues” includ- FLORIDA This fall, Didriks www.didriks.com - will introduce the SchottZwiesel-Barware-andStemware lines of glass stemware, bar glasses ◆◆◆◆ and drinking glasses. !BACUSADTRNIQOUTLINESPDF !Schott Zwiesel glassThe Food and Drug ware is exceptionally Administration on Sept. 29 well designed and proportioned. The announced a Retail Food Safety Action glasses are manufactured in Zwiesel, Plan that includes measures to help ing colleges and universities and transportation sites such as airports, train stations, and travel plazas. In the last year, the company opened nine locations in “non-traditional” venues with 13 more under development. ◆◆◆◆ Johnny Rockets and GameRoom partner to unveil a new 20,000-squarefoot Johnny Rockets GameRoom at Sawgrass Mills in Sunrise. Along with the restaurant's classic fare and feelgood atmosphere, the new facility features a sports bar, a game room courtesy of PrimeTime Amusements, party rooms and an expanded menu. “We are excited about this new venture and partnership with PrimeTime Amusements because we both have the core focus to offer fun, friendly, family environments, which blend seamlessly," said Ken Eldridge. "Beyond our delicious food, we have something for everyone, with a 10,000square-foot game room for children and a full-service sports bar with flatscreen TVs for adults." ◆◆◆◆ Hotel Happenings Construction is set to begin on the new inn at Rollins College this month. The Winter Park Commission on Sept. 28 approved the five-story, 112-room Alfond Inn at Rollins at 300 New England Ave. The project costing approx $20 million will feature a restaurant/bar and 8,000 square feet of meeting/ballroom space. ◆◆◆◆ A new Country Inn & Suites will be opening in December at 5802 Journey's End Way in Port Orange. They will offer a Continental Breakfast along with other amenities. ◆◆◆◆ The Residence Inn Delray Beach, has recently completed a multi-million dollar renovation of its property. ◆◆◆◆ Hyatt Hotels & Resorts and Kolter Group LLC have broken ground on a new 134-room Hyatt Place hotel in downtown Delray Beach.The new hotel will be located at 104 N.E. Second Ave. The new Hyatt Place will open next year. ◆◆◆◆ Four Seasons Hotels and Resorts said recently it has secured financing for a $360 million luxury resort at Walt Disney World and will begin construction of the long-planned project in December. The 444-room hotel, which will include a rooftop restaurant with views of the Magic Kingdom and a "lazy river" water feature, among other amenities, is expected to open in mid-or late 2014. The project will also include as many as 40 Four Seasons time-share units and up to 90 Four Seasons private residences. ◆◆◆◆ Drury Hotels broke ground earlier this year on a new hotel in Orlando. Scheduled to open in the summer of See WHAT’S GOING ON page 12 TODAY’S RESTAURANT ◆ WWW.TRNUSA.COM 11 Fashioned" Sausage Gravy is kettlecooked, then rapidly chilled and frozen to lock in the peak flavor and freshness of the large chunks of sausage. It works well over biscuits or a few JTM Sausage Patties. Macaroni & Cheese (reduced sodium); this premium macaroni and cheese is loaded with tender large elbow noo- re Resta e h s Shop ant ur W Healthcare Sales, for JTM Food Group. "By offering reduced-sodium recipes for these American Classics, our customers get to enjoy their favorite comfort foods without the guilt." New reduced sodium American classics include: "Old-Fashioned" Sausage Gravy (reduced sodium). JTM's "Old- ® ® 7050 State Rd 84, Davie, FL 33317 • 954 577.0470 3389 Powers Ave, Jacksonville, FL 32207 • 904 733.1005 8850 NW 77th Ct, Medley, FL 33166 • 305 884.1213 2041 N.W. 12th Ave, Miami, FL 33127 • 305 324.4414 3451 W Princeton St, Orlando, FL 32808 • 407 295.4300 1470 Copans Rd, Pompano Beach, FL 33064 • 954 972.0212 810 N 50th St, Tampa, FL 33619 • 813 247.7900 • Groceries • Fresh Meat & Poultry • Produce • Frozen Food • Fresh Seafood • Glassware & China • Barware & Supplies • Restaurant & Catering Supplies • Commercial Foodservice Equipment • Cleaning Supplies • Disposables SUPPLYING RESTAURANTS & CATERERS FROM LOCATIONS NATIONWIDE www.restaurantdepot.com Wholesale Only•Not open to the public•Please bring your reseller's permit on your first visit WWW.TRNUSA.COM ◆ TODAY’S RESTAURANT dles blended with rich, creamy cheddar cheese for a smooth, buttery taste. The Sloppy Joe (reduced fat & sodium) is a classic enjoyed by people of all ages! “We've combined the natural tastes of tomatoes, green peppers and onions and added just the right amount of spice to create a sweet, yet tangy, sloppy joe!” Cinnamon Apples (low fat & sodium); Juicy, sliced apples blended with cinnamon and brown sugar. Pars well as a side dish, or even a dessert. Chicken Pot Pie Filling (reduced sodium); Their chicken pot pie filling will take you back to the days of your childhood and your grandma's kitchen. Made using diced white-meat chicken, carrots, onions, peas and celery blended with a creamy sauce. All of these items are packed in 5lb. boilable/steamable pouches and are fully cooked and frozen. JTM - www.JTMFoodGroup.com - has been family owned and operated since 1980. The JTM Food Group specializes in menu solutions that deliver superior results to the food service industry. Focused on customer service, quality and innovation, J.T.M. serves thousands of schools, restaurants, military and government organizations, and food distributors and retailers throughout North America. FLORIDA Harrison, OH - JTM Food Group, a Harrison, Ohio-based company specializing in menu solutions for the food service industry, has added new products to its Comfort Food Segment, all of which are reduced sodium. JTM's research and development team's main focus is to improve the nutritional benefits of all their current products. Whether it is reducing sodium or fat, developing gluten-free products or eliminating calories from products, JTM is determined to deliver menu solutions that are great-tasting and better for you. The new comfort food service products will serve restaurant, healthcare and military food service customers. The new "old-fashioned" sausage gravy, macaroni & cheese, sloppy joe, cinnamon apples and chicken pot pie filling products join more than 450 food items on the JTM menu and reflect the company's ongoing commitment to stay one step ahead of the marketplace. "Comfort food is everyone's favorite during the fall and winter and, recognizing this, we want to continue to meet the needs of our customers but in an even healthier way," said Tracy Boggs, Registered Dietitian and Director of NOVEMBER 2011 JTM Food Group releases reduced-sodium products 12 Under the Toque Chef Derek Barnes NOVEMBER 2011 Derek’s Culinary Casual FLORIDA Derek Barnes dreamed of and planned for the day he would serve as chef in his own restaurant long before he opened Derek’s Culinary Casual in Sarasota’s upcoming Rosemary District. After graduating with honors from The School of Culinary Arts in Denver, Derek went to New Orleans to work with Emeril Lagasse in his Emeril’s restaurant. Starting there as garde manger, within a year and a half Derek had earned a sous chef position. After four years with Emeril’s, Derek explored his options up and down the east coast. After several interviews at Anna Maria Island’s award-winning Beach Bistro, Derek and his wife, Beth, decided that the Suncoast seemed like the perfect place to raise their family. Derek took a position as Chef de Cuisine at the Beach Bistro. Since opening Derek’s Culinary Casual in January 2006, Derek has been earning accolades and awards: Semifinalist for the prestigious James Beard Best Chef South award, Florida Trend ‘s Golden Spoon award, "Most Innovative Chef" in the Best of SRQ Magazine 2009, and a place in the exclusive Zagat 2009 America’s Top Restaurants list. Chef Derek brings together surprising combinations of flavors and textures in a progressive American cuisine. Adventurous diners will appreciate Derek’s unique creations, and those with less daring tastes will enjoy his modern comfort food. Drawing from a rich blend of culinary styles and traditions, Derek is committed to bringing pleasure to all five senses when you dine at Derek’s Culinary Casual. Derek and Beth are enjoying life in Sarasota with their son, Jack and daugh- ◆ Sarasota Chef Derek Barnes ter Reshma. Derek continues to explore and expand his culinary skills as he prepares thoughtful, imaginative dishes for all who dine at Derek’s Culinary Casual. There is always something creative and new at Derek’s. Unique soups, superb small plates and entrees are made from the freshest ingredients, hand selected from local suppliers whenever possible. There’s always a sweet treat to add the finishing touch to every meal. Derek also offers wine pairing from their extensive global wine list – where diners can choose from over 100 bottles or order by the glass. Derek’s Culinary Casual is located at 514 Central Avenue in Sarasota and can be reached at 941.366.6565. 100% SOLID WHITE TURKEY BURGER • USDA Inspected and HACCP certified. • No Gluten Ingredients, No Artificial Ingredients For more information contact your sales representative, or call… • No MSG, No Colors, No Fillers, Low Fat 305-887-5200 • High Protein 25 g, 120 Calories, 0 Trans Fat www.bagelmania.com • Our Turkey Burgers Offer a Wide Variety of Sizes: Sliders 2 oz, 4 oz, 5.3 oz, 8 oz and 10 oz www.primemeatcuts.com • 954-709-4714 • [email protected] Introducing SafeStaff® Online Foodhandler Visit www.SafeStaff.org or call 866-372-7233 to register. TODAY’S RESTAURANT ◆ WWW.TRNUSA.COM Coca-Cola Bag in Box Syrups & Juices No Minimum Order For Delivery Required! ◆ Tie a day of your sales into you local Food Bank like the way Cobre’s did ◆ ◆ ◆ ◆ ◆ 954-584-7330 ✴ 800-262-8265 www.browardnelson.com [email protected] Broward Nelson — the one stop for ALL your fountain needs wants to save YOU money! ❄ ❄ ❄ Got ❄❄ t ? r e s s De with their Corazon Day where 100 percent of its net food revenues to the Greater Vancouver Food Bank. Get involved in a give-a-way like Restaurant.com’s Feed it Forward program or create your own give-away program. Have a Christmas Party and donate the funds raised from the party to worthy local cause like the way Johnny D’s Restaurant in Boston does for the homeless. Create a special “holiday menu” the way Hart House at Deer Lake did, it scored them a write up in UrbanDiner.ca. Stage an event the way Charleston Restaurant with their Annual Pro g re s s i v e Di n n e r, Di c k e n s Dinner, where they take visitors by horse-drawn carriage to several historic inns and restaurants for different dinner courses. What a great way to network with your local restaurateurs too! Create a special item for the holidays like Swirlz’s in Chicago did if is a remarkable item it is worthy of a press release. ❄ ❄ Ask About Our FREE Dessert Menu Program! ❄ GELATO FINO FEATURES: ❄ Classic Italian Gelato ❄ ❄ Gourmet Ice Cream Truffles & Spumoni ❄ Gorgeous Bakery Cakes & Unique Individual Cakes ❄ Fresh Fruit Sorbet & Italian Ice ❄ Now we gave some great examples of ways to use holiday press releases to create some local buzz about your restaurant, but we know there are many other great ideas floating around out there. Here’s your chance to get in the holiday spirit of ‘giving and share’. WWW.TRNUSA.COM CO 2 For more information call: ❄ ◆ ❄ 1-800-946-7370 …or visit our website: gelatof ino.com DISTRIBUTOR INQUIRIES WELCOME! TODAY’S RESTAURANT ❄ FLORIDA fourteen vegetarian and fifteen glutenfree options. The brand’s Latin Lentil Soup and White Bean Soup were recently named 2011 sofi™ Awards Silver Finalists by the National Association for Specialty Food. Nueva Cocina Foods is the nation’s first line of all-natural and authentic Latin rice dishes, seasonings and soup products. Celeste De Armas and Corina Mascaro, two Cuban born entrepreneurs now living in Miami, joined forces in 2005 to launch the company, which explores a wide variety of traditional Latin recipes, and delivers them in a way that is quick and easy to cook. Most of Nueva Cocina’s products are complete mixes; everything needed is in the box or pouch. Just add a little water, olive oil, and in unos minutos there is a complete meal. Increase restaurant profits with holiday press releases A very under used method of getting attention for small local restaurant businesses is submitting Press Releases. Submitting a press releases about your restaurant during the holiday season can be a great way to create buzz, awareness, and even increase your profits. If you follow most PR experts, they will tell you that anytime you can tie you story into current events is a great time to release a press release. ‘The Holidays’ are a excellent opportunity for a restaurant to be creative with a campaign that is worthy of publishing in local news events. One of the best ways to get your events noticed by news channels is to submit press releases. We recommend using a service from www.prweb.com which releases their PR’s into Google News and Yahoo News, where many news channels, (offline and online) are scouting for their next news story. Sidenote: It is usually easier if you cater your press release to being related to a local event or cause because your chances of being picked up in one of the local news channels is greater as opposed to trying to get recognition nationally or internationally. We wanted to get a list started of some great Holiday Press Release Ideas for Restaurants: NOVEMBER 2011 Miami, FL – Nueva Cocina Foods, Inc.- www.nuevacocina.com - the first premium line of all-natural, authentic and quick-cooking Latin foods, including rice, soups and freeze dried seasonings with vegetables, recently announced the creation of a foodservice division that will be headed by Corina Mascaro, Nueva Cocina’s Senior Vice President and Co-Founder. The new division will service restaurants, schools, universities, corporate cafeterias and caterers. Joining Mascaro will be Barry Gray, a 25-year veteran of the foodservice industry. According to a recent report from the NPD Group*, consumers are seeking healthy menu options that offer natural, and nutritious ingredients, but they also place a high importance on taste. “We are one of the only Latin products in the marketplace that offers a 100% natural line without fillers, which tastes homemade, and is consistent, easy and quick to prepare. Restaurants were actually cleaning out the retail store shelves of our products, so we decided to open this new division to meet the growing needs of the foodservice industry,” said Mascaro. Nueva Cocina has an assortment of 17 plus different products featuring authentic recipes from Colombia, Cuba, Mexico, Puerto Rico and Spain, among other Hispanic countries. The brand is 100% natural, free of MSG and other colorants, and is lower in sodium than most other brands. Nueva Cocina offers Big Red is Back at Broward Nelson! 13 Nueva Cocina announces foodservice division 14 What’sGoing On Got some empty seats? FLORIDA NOVEMBER 2011 2012, the hotel will be the Drury family’s first hotel in the state of Florida. The new Drury Inn & Suites-Orlando will feature a unique, contemporary exterior design. Inside the 238-room hotel, guests can expect award-winning Drury comfort, service and amenities. The hotel also features 2,770 square feet of flexible meeting space. Guests can enjoy the brand’s free extras, including Drury’s free Hot Breakfast. Served in the hotel’s expansive seating area, the breakfast features scrambled eggs, sausage, biscuits & gravy, Belgian waffles and more. got over 15,000 hungry, card-holding members. ◆◆◆◆ D & W Fine Pack, a leader in the foodservice packaging industry, recently launched its new PartiPak® line of catering trays and lids. This new line is ideal for a broad range of applications, especially off-premise catering, parties, tailgating, and holiday or special celebrations. The trays are also a great way for caterers, restaurants, bakeries and delis to expand their menus and improve profitability. The PartiPak line comes in 12”, 16” and 18” sizes to provide the flexibility operators need to cover a wide variety of dayparts, food portions and menu choices. PartiPak catering trays also feature easyclose Power Seal™ lids, which ensure freshness and provide a secure seal for reliable and leakresistant performance. Their square design and stackable lid rims make the trays easy to store, bag and transport, meeting the market demand for more portable food options. Made from PETE, the most widely recycled plastic, the PartiPak line is both recyclable and reusable, helping operators and consumers feel good about making a more sustainable packaging choice. For more information visit www.dwfinepack.com. 'XULQJWKHVHWXUEXOHQWWLPHVLWVHHPVWKHJRYHUQPHQWLVWRREXV\ EDLOLQJRXW:DOOVWUHHW WRZRUU\DERXW 0DLQVWUHHW %XW ZLWKRXW0DLQVWUHHWWKLVFRXQWU\KDVQRHFRQRPLFVWDELOLW\ 6LQFH7UDGH)LUVW KDVEHHQKHOSLQJ0DLQVWUHHW )ORULGD UHVWDXUDQWVDQGEXVLQHVVHVODUJHDQGVPDOOWRSURVSHU QGJURZUHJDUGOHVVRIHFRQRPLFFRQGLWLRQV:LWKRYHU FRPSDQLHVWUDGLQJWKHLUJRRGVDQGVHUYLFHVZHJLYH\RXLQVWDQW VWRDQDFWLYHPDUNHWSODFHWKDW GULYHVQHZEXVLQHVV RIIVHWWLQJFDVKH[SHQVHV H)LUVW·VOR\DOFDUGFDUU\LQJPHPEHUV ZLOO QHZFXVWRPHUVDOHVDQGJLYH\RXWKHJURZWK VWUDWHJ\ WRZHDWKHUDQ\HFRQRPLFVLWXDWLRQ DQGDVNWRVSHDNWRDQDFFRXQWH[HFXWLYHWRGD\ 7UDGH)LUVWFDQKHOS\RXH[SDQG\RXUEXVLQHVV pty seats. Drive traffic. Offset cash expenses. 6:UG6WUHHW6WH_3RPSDQR%HDFK)/_W Don’t Know Jack? ◆◆◆◆ Then You Need to Join Our Business Network Website! After buying a home in Highland Park with an abundance of fruit trees, L.A. actress Hillary Danner planted a vegetable garden and began making jelly. A family friend encouraged her to create a unique pepper jelly with an extra kick. Always up for a challenge, Hillary joined with her longtime friends Maria Newman and Chef Jared Levy to do just that. Organically growing a variety of peppers in Hillary’s backyard, she created a jelly with the perfect balance of where sweet meets heat. The end result was their first product: Locally produced, gourmet and handcrafted Hell Fire Pepper Jelly. A unique marriage of fresh pepper heat and jelly sweet, this product from Jenkins is available in gallon sized jugs for the foodservice industry. Visit their website at www.jenkinsjellies.com for more information. Today’s Restaurant Business Network is our internet site where restaurant owners, operators, managers, chefs, consultants, and suppliers meet to discuss topics that relate to your business in your state. Go to www.trnusa.com and follow the link to Today’s Restaurant Business Network. This service is free — no membership fees, no monthly charges — just sign-up and go! Make important contacts and get the info you need to run your business efficiently. Who knows…you might even meet Jack. (561) 620-8888 www.trnusa.com ◆◆◆◆ TODAY’S RESTAURANT ◆ WWW.TRNUSA.COM from page 12 I Love Pizza, is opening its second Miami Beach location. After its success in their first I Love Pizza restaurant located at 7105 Collins Avenue; I Love Pizza is opening its second Miami Beach pizzeria at 1405 Washington Avenue. With this new location the team behind I Love Pizza will deliver to the South Beach clientele some of the best authentic New York style pizza in Miami. Saul Kattan, CEO of I Love Pizza, admitted to being overly excited with the opening of the South Beach location. "We know that the South Beach clientele will fall in love with our pizzas and salads," said Kattan. I Love Pizza is all about serving delectable – all natural ingredients – New York style pizza as well as garden-fresh salads, an assortment of desserts, and offers a great selection of domestic, imported, and specialty beers. ◆◆◆◆ Nearly 600 guests celebrated the grand launch of Hard Rock Vodka, the newest vodka in the spirits industry, with a star-studded party at Bongos Cuban Cafe in the Seminole Hard Rock Hotel & Casino in Hollywood, Fl. “Hard Rock Vodka has officially arrived,” said Serge Abecassis, chairman and CEO of Ultimate Beverages, which licensed the Hard Rock brand from Hard Rock Spirits, LLC. “The grand launch was a high energy celebration befitting one of the most recognizable brands in the world, Hard Rock.” Joining Abecassis at the launch were his business partners music mogul Steve Rifkind, Alan Weiner and Michael Amideo; MTV Music Best New Artist Nominee Asher Roth and pop sensation Shontelle who both performed on stage; famed record producer, songwriter and rapper Timbaland; hip hop artist Stacks; rapper Yung Berg; and DJ Supreme 1. Throughout the evening guests enjoyed live musical entertainment, signature Hard Rock Vodka cocktails, hors d’oeurves and vodka flavored cupcakes courtesy of Cupcake Couture. The walls came alive with Hard Rock Vodka lifestyle videos and Hard Rock Vodka flowed from a five-foot tall guitar-shaped ice sculpture at the center of the room. Hard Rock Vodka is making a splash at retail locations, hotels, bars and restaurants throughout Florida and will soon be available nationally. Hard Rock Vodka is a premium, world class vodka imported from England. ◆◆◆◆ Shot Spirits Corporation announced that the Company's subsidiary, GuestMetrics, Inc has launched MarketMetrics, a new product offering for the hospitality industry. MarketMetrics provides market level competitive benchmarking for restaurants, bars and hotels. Reports include See WHAT’S GOING ON page 16 15 NOVEMBER 2011 We Supply Everything AMERICAN MADE FOOD MIXER FLORIDA • 60 Quart • Gear Driven • 4 Speed Transmission • Timer • Bowl Guard MCR 48S 48" SANDWICH PREP DD-60 • All Stainless Steel • Inside & Out GENERAL 10" SLICER We also offer a full line of QUALITY SEATING ! OPEN MONDAY- SATURDAY BUY•SELL•NEW•USED EXPORT SPECIALISTS • SERVING THE CARIBBEAN 954-964-7730 [email protected] 3000 Stirling Road • Suite 108 • Hollywood, Florida 33021 WWW.TRNUSA.COM ◆ TODAY’S RESTAURANT 16 What’sGoing On FLORIDA NOVEMBER 2011 detailed analytics on customer spend, traffic levels and average selling prices of top beverage alcohol products. Operators now have an easy tool to compare their performance to competitors in the market. GuestMetrics utilizes proprietary software to collect data daily from restaurants, hotels and bars. Data is currently collected from locations such as Ruth's Chris, Chili's, T.G.I. Friday's, Hooters, Buffalo Wild Wings, Texas de Brazil, Famous Dave's, Westin, Doubletree, Hilton, Hyatt, to name a few, as well as thousands of independent and regional chains. "We were asked for market information and we have delivered. This product was built at the request of our growing client base. Through our data collection process we are the only company today that has the ability to provide this solution and we are happy to get it in the hands of our clients," stated Brian Barrett, President and CEO of GuestMetrics, Inc. GuestMetrics, Inc is a leading provider of consumer purchase information in the restaurant, hotel and bar/nightclub (on-premise) marketplace. uncorks with Friday night Vintner Dinners hosted in magnificent private residences, featuring the talents of the highly acclaimed chefs and vintners. The event continues Saturday evening as Bacchus, the Roman god of wine, summons the attendees to celebrate at the Bacchus Bash. Savor an extravaganza of food and wine created with the encore participation of the Vintner Dinner Chefs and Vintners. Check the website at www.bocabacchanal.com for updates on chefs, vintners and venues. ◆◆◆◆ Maria Bella's Biscotti has expanded their online bakery services by offering their popular biscotti and Italian cookies at wholesale prices to business owners and entrepreneurs. The Maria Bella's team has taken their Italian baked "creations" to the web offering a medley of biscotti flavors and Italian cookies. Catherine DiBiase-Brown, the founder of Maria Bella's Biscotti said, "We are pleased to offer wholesale biscotti and Italian cookies at an unbeatable price." When asked who can purchase their "baked creations" at wholesale pricing ◆◆◆◆ she replied, “Well when we started offerMario Tolentino has been named ing wholesale pricing we had small cofchef de cuisine at the BLT Steak at The fee shops and cafes in mind. Small busiBetsy-South Beach. Tolentino, whose ness owners that didn't have the extra resume includes stints at numerous fine time and energy required to produce dining meccas, including these wonderful products. Michelin 2 star Aqua, was We have received many a recent winner on the inquiries on our wholesale Food Network’s popular biscotti services and have cooking competition come to realize that just show, Chopped. Prior to about anyone may have relocating to Miami to the need to use our wholeassume his current posisale creations. For examtion, he was the executive ple, we have worked with chef at Juliet Supperclub in cafes, ice cream shops, New York. "We are excited churches, and organizato welcome Mario to the tions that have conferMario Tolentino talented culinary team at ences or other recurring BLT Steak," enthused The Betsy Hotel’s gatherings, just to name a few." More general manager Jeff Lehman. "He has details at www.mariabellasbiscotti.com. the extensive fine dining savvy required ◆◆◆◆ to execute the acclaimed modern steakhouse menu created by Laurent Batrus Hollweg International (BHI), Tourondel, and at the same time, his a leading human capital management innovative approach to cuisine will be consulting firm for the restaurant indusshowcased on the restaurant’s daily try, has announced the release of the blackboard menu." Restaurant Management Assessment (RMA), a talent management tool ◆◆◆◆ designed specifically for the unique Planning for the 10th Anniversary recruiting challenges of the restaurant celebration of Boca Bacchanal industry. The Restaurant Management Winefest Weekend, the Boca Raton Assessment design is based on BHI’s Historical Society’s extensive research and largest fundraiser is expertise in the industry. in full swing. Food The assessment provides and wine aficionaa comprehensive appraisdos will want to al of restaurant managemark their calenment candidates by evaldars because organuating eight key compeizers are promising a tencies that have been roster of internadetermined to be essentionally renowned tial for success in restauSkipp Jackman, Betsy Fletcher, Barbara Levitt, Steve Stephanie, chefs and vintners, rant management posigreat cuisine, a live Miskew Joyce & Thom Devita (l-r). tions. The RMA includes auction and a vast array of fine wines to detailed trait level descriptions and an taste. Boca Bacchanal benefits the overall evaluation of the candidate’s Heritage Education and Historic qualifications and potential for success. Preservation Programs of the Boca “BHI has a long history with the restauRaton Historical Society. Scheduled for rant industry,” said Lori Berman, BHI’s March 23-25, 2012, the weekend See WHAT’S GOING ON page XXXX Own a Piece of the Pie Today’s Restaurant is licensing in your area We are now looking for ambitious restaurant professionals to license Today’s Restaurant in the United States and Canada. This is your opportunity to own a business and be your own boss. Our licensing program is based on years of publishing experience — we provide everything to get you started and the support to guarantee success for years to come. Don’t miss a once-in-a lifetime business opportunity. Call for more information — 561.620.8888. TODAY’S RESTAURANT from page 14 ◆ WWW.TRNUSA.COM casual segment, presented to suppliers in January 2012, Technomic is launching a new Fast Casual Insights Group which will provide ongoing monitoring and growth forecasts. Key components include: ◆ Qualitative and quantitative operator research to determine how they define “fast-casual,” the critical strategic issues and competitive threats facing operators, and technology’s role in the segment. ◆ Analysis of Technomic’s Consumer Brand Metrics data, outlining the attributes that drive satisfaction at fast-casual concepts and how individual brands rate on these attributes. ◆ Historic perspectives including sales and unit growth, segment share and analysis of why some concepts have earned ongoing success while others have struggled or ceased operation. ◆ A predictive view of the future, including growth forecasts through 2020, the concepts and niches that will see long-term success and why. ◆ The Fast-Casual 400 — the most thorough ranking of fast-casual concepts, available exclusively with this report. Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry. NOVEMBER 2011 FLORIDA Chicago, IL - Fast-casual growth continues to outpace quick service and full service. Though it’s still a small segment — comprising 6 percent of the restaurant industry — its influence is great. With origins in once-innovative concepts such as Fuddruckers and Koo Koo Roo and the “home meal replacement” trend; and prime development seen in chains like Chipotle Mexican Grill, Panera Bread and Five Guys Burgers and Fries; the fast-casual sector has evolved and expanded. The old terminology “adult fast food” is no longer an adequate definition. “Watching the success of fast-casual concepts, quick-service restaurants have adapted by improving menu items and adding fresh positioning. Leading QSRs like McDonald’s and Wendy’s are upgrading to fast-casual like decor and Chick-fil-A is testing table delivery,” says Technomic EVP Darren Tristano, who has been studying the fast-casual phenomenon since the early ’90s. “Full-service restaurants have integrated elements of fast-casual too, such as Pizza Inn’s recent launch of the Pie Five Pizza Co. concept and Denny’s Fresh Express,” says Tristano. “But innovative fast-casual concepts continue to evolve, adding full-service elements like table service in the evening and quickservice convenience like drive-thrus and delivery, defying the typical ‘fastcasual’ definition.” As a follow-up to its Foodservice Planning Program study of the fast- 17 Technomic forecasts fast casual growth until 2020 Phone: Fax: Tollfree: Email: CINDERS SLIMFOLD LLC 1990 Main Street, Suite 750 Sarasota, FL 34236 www.slimfoldgrills.com (941) 309-5307 (941) 309-5147 (877) 426-2900 [email protected] Restaurant Vendors Association MEMBERS DIRECTORY • New members are always welcome! Call 954-584-7330 Auctioneers (561) 706-7218 Toby Neverett Auctions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Toby Neverett Bakery Products & Frozen Muffin Batter (954) 923-0977 Southern Bear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Alan Sacharoff Beverages/Compressed Gases (954) 584-7330, (800) CO2-TANK Broward Nelson Fountain Service . . . . . . . . . . . . . . . . . . Bill Regan, Lee Spencer (Alcohol) Beverage Law (954) 321-0886 / (800) 533-6553 S.E.R.V.E. Programs, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Michael McClain Cash Registers, Touch Screens (800) 771-7100 Pinnacle Hospitality Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Timothy Sapp Coffee, Tea, Expresso (305) 654-8683 Restaurant Beverage Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jeff Ostroff Commercial Collections, Credit Reporting, Legal Forwarding (954) 761-2525 Foodservice Financial. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . J. “Scott” Gaddis Credit Card Processing (954) 319-5599 Wholesale Merchant Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jill Perris Desserts / Ice Cream (954) 583-5111 / (800) 946-7370 Gelato Fino Desserts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Greg Parker Equipment (786) 423-8346 KC Equipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ken Cohen Equipment Repair (954) 489-0104 TWC Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Marc Daniels Exhaust Hood Cleaning (954) 792-1770 / (800) 675-5946 Airways Cleaning & Fireproofing Co. . . . . . . . . . . . . . . . . . . . . . . Timothy Greene Fine Food & Specialties (800) 347-9477 Swiss Chalet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Aimar Dontenville Fish (954) 614-1401 Collins Seafood . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . William Floor Drain Line Cleaning (954) 792-1770 / (954) 478-9890 Bio-Clear, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Joe Jacobs Grease Trap Maintenance (954) 722-2585 All Clear Technologies, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Bruce Schreiber Insurance (954) 565-4321 / (954) 829-9706 Cell Anderson Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Eric Anderson Janitorial Services & Maintenance (954) 735-2130 / (561) 394-2750 Emmaculate Reflections Cleaning Service . . . . . Leonard Feinstein, Jerry Donath Meat (954) 818-0622 Grand Western Meats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Devin Flanagan Music / Security Surveillance (954) 292-3524 Muzak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Maggie Naylor Payroll Service (888) 717-5577 Paymaster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ray Monzon Pest Control (954) 522-6202 Orkin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . John Kennedy Printing & Graphics (954) 562-0835 Graphic Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tom Brain Publications (561) 620-8888 Today’s Restaurant News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Howard Appell Purchasing (561) 926-1505 eSave.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . David Case Refrigerator Door Seals & Gaskets (800) 881-4663 Arctic Seal & Gasket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fred Froberg Restaurant Consultants (954) 579-1649 Rewards Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Robert Kovachich Sanitation Supplies (954) 369-8392 Swisher . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gene Ruggere Telecommunications (954) 218-8143 Comcast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Melissa Jones Tents & Domes (954) 594-3109 Tents For Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Bob Howayeck Visitor Magazine (954) 463-4733 Travelhost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sharon Zalkin S.E.R.V.E. Program, Inc. LEADERS IN TRAINING AND CERTIFICATION We Now Distribute Premium Gourmet FOR: Fountain Syrups • Responsible Alcohol Vendor • State Approved Employee Food Handler • Professional Food Manager • Beverage License / Application P.O. Box 14516 • Ft. Lauderdale, FL 33302 Post Mix Syrups and a Variety of Top Quality Concentrated Bar Juices (954) 321-0886 • (800) 533-6553 241 SW 21 Terrace, Fort Lauderdale BROWARD 954-584-7330 DADE 1-800-CO2-TANK www.ser veprogram.com • FAX: 954-728-9102 WWW.TRNUSA.COM ◆ TODAY’S RESTAURANT • CO2 Gas, Beer Mix • Nitrogen and Helium • Bulk CO2 in Various Size Cylinders 18 What’sGoing On NOVEMBER 2011 One Stop Shopping Vice President of Talent Solutions. “With over 40 years of experience working with large and small restaurant groups we have the expertise and the research to design a specialized product like this assessment. We are continuously looking for new products and solutions to help the restaurant industry hire the best employees at all levels, and this new assessment will help restaurants raise the bar on management talent.” The Dallasbased company can be reached at www.bhionline.com or 800.274.4541. Covers, Inserts, Place Mats, Check Presenters, etc. Melamine Dinnerware, Specialty Drinkware Tumblers, Room Service Trays, Buffet Items CACTUS MAT Full Line of Floor Covering, Mats & Misc. Manufacturer of Superior, Inexpensive China Ovenware - AlumaTux. Stocked in Florida Baker’s, Hanging, Bench, Receiving and Floor Scales. FLORIDA Booths, Wood & Metal Chairs, Wood/Resin & Laminate Table Tops & Bases Frosty Factory of America Frozen Drinks and Smoothie Machines ◆◆◆◆ Refrigerators, Freezers, Display Cases and Merchandisers Snapfinger, provider of remote web and mobile ordering and pre-payment services for the restaurant industry,has announced the creation of the “Extended Drive Thru” (EDT) remote ordering application, specifically designed for the quick-service restaurant (QSR) industry. This new application features a mobile pre-order function that allows customers to order and pay via mobile device prior to arrival. With the EDT mobile application, guests can submit their order and pre-pay, at which time the order is placed into a “held state” within the mobile application. Once the mobile device crosses a pre-defined geographic boundary, as identified via real-time geo location technology, the order is released from the mobile device into the POS system of the selected QSR for fulfillment and pick-up. Each QSR has the ability to set its geo fence based on several business rules or parameters specific to that location’s characteristics. These parameters include ideal distance based on drive up or walk up traffic patterns plus time of day, day of week and size of order. Cast Iron Cookware and Misc. Products Bakeware/Cookware/Tableware, Kitchen, Pizza, Barware and Janitorial Supplies. Flatware and Food Prep Quality Outdoor and Indoor Furniture High end China, Flatware & Stemware Pizza & Tortilla Presses, Grills, Wood Burning Ovens, Misc. Items IF YOU NEED IT - WE HAVE IT! Ben Miller & Associates CALL FOR THE DEALER NEAREST YOU: (954) 805-4705 EMAIL: [email protected] THE Classified Ad ◆◆◆◆ Sinco Inc. Hand-stretched Woodfired Pizza Crusts, produced in Italy, are now available for foodservice operators. These parbaked, artisan pizza crusts are made with allnatural, premium ingredients and hand-rolled so that no two are exactly alike. Now operators can offer premade pizza crusts that look like they were hand-crafted on-premise. SPECIAL Place your classified ad in 3 easy steps… 1. Go to trnusa.com. 2. Fill out your ad info. Click on the “Place Classifieds” menu button. Select the edition where your ad will be placed, decide how long your ad will run and then type in your ad copy in the space provided. ◆◆◆◆ Epicurean Butter - Spreadable Roasted Garlic Herb Butter - this chefcreated, versatile spread is delicious, convenient and consistent enough to scale up for large operations. The product uses all-natural, premium ingredients blended with Grade AA butter 3. Pay with a credit card. Secure. Use a credit card or your Paypal account. 12 Months of Classified Advertising $ ONLY 149. TODAY’S RESTAURANT ◆ The Naples Winter Wine Festival, to be held January 28, 2012 at The RitzCarlton Golf Resort, Naples, is ranked among the top 10 arts and entertainment events for wealthy Americans. This ranking by the Luxury Institute is based on exclusivity, quality and prestige. The event brings many of the world's finest vintners and chefs together with wine collectors and philanthropists for a three-day gala in picturesque Naples, Florida. The trustees' vision of the Naples Children & Education Foundation made the dream of the Naples Winter Wine Festival a reality. NCEF is committed to supporting charitable programs that improve the physical, emotional and educational lives of underprivileged and at risk children in Collier County. Since its inception in 2001, the Naples Winter Wine Festival has raised more than $94.5 million for children in need. ◆◆◆◆ Juiceblendz is expanding… In a lot of big ways. The South Florida-based smoothie franchise is currently opening a flurry of sites throughout Central Florida, in addition to scouting more sites in South Florida. The business is growing rapidly utilizing a savvy business model and smart marketing. In addition to starting up its sister company, the self-serve yogurt franchise YoBlendz last year, CEO Adam Ogden is successfully working to get the franchises in unique non-traditional locations such as in arenas, college campuses and LA Fitness Centers nationwide (already in a variety of LA Fitness centers, AAA, BankAtlantic Center, FAU and Nova, to name a few). He has also opened up the first JUICEBLENDZ/YoBlendz cobranded store on SE 17th Street in Ft Lauderdale (with more to follow) and has partnered with West Coast Customs to create the state-of-the-art JUICEBLENDZ Mobile Blending Unit, currently seen serving up smoothiez at schools and various community events throughout South Florida. Now, he’s working with them again to do the same for YoBlendz, with a Mobile Self Serve unit currently in production at West Coast Customs shop in Corona, CA. The partnership allows interested franchisees the option to purchase one of these units versus a traditional free standing location. ◆◆◆◆ S&D Coffee, Inc., Teafinity® Natural Brewed Iced Tea with the Brewmaster System is a two-part breakthrough features a liquid tea concentrate and revolutionary dispensing system that, when used together, deliver the appearance and taste of consistent and high-quality fresh-brewed tea. GlutenLessDining.com announced that its first gluten free lifestyle app is now available for sale in the Apple App Store. The GlutenLess Dining App lists over 3,200 gluten free menu items offered by more than 150 top U.S. restaurant chains. The launch of this app comes at a time when the number of people diagnosed each year with celiac disease, gluten intolerance and autism is on the rise – all disorders and diseases in which symptoms are improved with a gluten free diet. ◆◆◆◆ ◆◆◆◆ ◆◆◆◆ 12 months of classified advertising on trnusa.com — only $79. from page 20 WWW.TRNUSA.COM Arizona - 73% Atlanta - 90% Boston - 74% Charlotte - 91% Chicago - 81% Connecticut - 80% DC/Baltimore - 83% Denver - 71% Detroit - 75% Hawaii - 78% Kansas City - 76% Las Vegas - 91% Long Island - 85% Los Angeles - 95% Minneapolis - 70% New Jersey - 83% New Orleans - 69% New York City - 85% Ohio - 79% Orlando/Mid. Fl. - 77% Philadelphia - 81% Portland, OR - 80% Sacramento - 84% Salt Lake City - 74% San Diego - 93% San Francisco - 79% Seattle - 73% St. Louis - 91% Texas - 80% "Our surveyors' support for the display of health department letter grades has grown as fast as support for the smoking bans a few years ago," said Tim Zagat, Co-Founder and Co-Chair of Zagat. "By requiring restaurants to maintain sanitary environments, these laws are benefitting the overall safety of the consumer." Dining Out Stabilizes: The national average of meals out per week held steady at 3.1 – the same as last year, but still down from 3.3 pre-recession. Texans eat out the most, with Houston (4.0), Austin (3.8), Dallas/Ft. Worth (3.6) and San Antonio (3.5) leading the national pack, while diners who eat out the least hail from the east coast, e.g. Washington, DC/Baltimore (2.6), Philadelphia (2.5) and Boston (2.5). Spending and Tipping: This year, 27% of diners report spending more per meal compared to a year ago, while 14% report spending less. On average, U.S. diners are spending $35.65 per meal, a slight increase from last year's average % …81% of surveyors nationwide are in favor of restaurants being required to post their health department letter grades. E-MAIL MARKETING CAN BE THE KEY TO YOUR SUCCESS! $ALE! Noisy Neighbors: While service again tops the list of dining-out irritants (cited by 66% this year), the Survey shows a rise in complaints about noise/crowds, which is now at 16%, up from 12% five years ago. When asked what they would do if seated next to noisy neighbors, 54% of diners surveyed would ignore them, 32% say they would ask to be moved and 10% would ask the manager to speak to them. Only a bold 4% would confront their neighbors and ask them to quiet down. While 36% of diners said they avoid communal tables, an equal 35% said they love meeting new people and would chat with their neighbors, 19% said they would only chat with their neighbors if they overheard something interesting and 10% would "pretend there was an invisible wall." Chef Spotlight: Surveyors are split in their opinions of celebrity chefs – 40% say a famous chef makes them more likely to dine at a restaurant, while 57% say that has no effect. Still, many of this year's restaurant premieres are associated with well-known names, including Boston's Menton (Barbara Lynch), Chicago's Next (Grant Achatz), Atlantic City's Scarduzio's (Chris Scarduzio), Miami's DB Bistro Moderne (Daniel Boulud) and Makoto (Stephen Starr), NYC's The Dutch (Andrew Carmellini) and Red Rooster (Marcus Samuelsson) and San Francisco's Michael Mina. That's Amore: Although French and Japanese claim the top food spot in more than one-third of the 45 markets covered in the Survey, Italian is the most popular cuisine, with 27% of respondents nationwide citing it as their favorite, followed by American (18%), French (12%), Japanese (10%) and Mexican (10%). Extra Bites: When dining at a restaurant that does not take reservations, a full 67% of surveyors nationwide would be willing to wait no more than 30 minutes for a table, while 12% said no more than an hour. Regarding restaurants with "cash-only" policies, 40% of diners avoid them while 12% say it makes them spend or tip less. And despite the proliferation of group buying sites, 56% of say they rarely/never engage in these programs. WWW.TRNUSA.COM E-mail marketing is one of the most effective and affordable ways for a restaurant to reach their customers. It lets you target exactly who you want to reach, as often as you want to reach, with engaging e-mail newsletters, money-saving e-mail promotions and to establish an e-mail Birthday Club. We can help you start, grow and maintain your list of contacts — no technical expertise needed — we’ll design a complete program to meet your needs! If you are interested in having us help you in building your business, simply give us a call: Your Restaurant Connection USA.com FAX US AT: ◆ 631-424-6392 EMAIL US AT: TODAY’S RESTAURANT 631-421-7500 [email protected] FLORIDA ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ of $35.37. This represents the lowest annual inflation in five years. The average annual inflation in meal costs over the past 10 years has been 2.9%; since the recession, the average inflation has dropped to 1.4%. The most expensive dining in the nation is in Las Vegas, with an average meal cost of $47.53. Looking at the twenty most expensive restaurants in each city, NYC leads with an average cost of $163.34. NOVEMBER 2011 New York, NY Zagat released its 2012 America's Top Restaurants Survey, covering 1,578 of the nation's top restaurants across 45 major markets. The new guide incorporates the votes of over 156,000 food lovers who dined out an estimated 25 million times in the past year, i.e., 3.1 times per week. The Survey results are available in bookstores, at ZAGAT.com and on Zagat's mobile products. Easy as A-B-C: Echoing the overwhelming support in cities like New York and Los Angeles, 81% of surveyors nationwide are in favor of restaurants being required to post their health department letter grades. Moreover, a majority of diners in major cities report that letter grades influence their dining decisions and most will eat only at restaurants that earn a B or better (88% in NYC, 84% in San Francisco, 92% in Los Angeles). Below is a city-by-city breakdown showing support for letter grades: 19 Zagat: Diners support posting health letter grades 20 NOVEMBER 2011 FLORIDA Real Estate Restaurants, businesses and properties happenings in Florida. Restaurant owners - negotiate your commercial lease By Dale Willerton The Lease Coach For many restaurant owners, negotiating a good lease or lease renewal against an experienced landlord or their agent can be a challenge. While a restaurateur thinks of marketing, managing and menus, savvy real estate agents and brokers are specialized sales people. Their job is to sell restaurant tenants on leasing their listing at the highest possible rental rate. Restaurant tenants may go through the leasing process once or twice in their entire lifetime – yet they have to negotiate against seasoned professionals who negotiate leases every day for a living. Whether you are negotiating a lease renewal or leasing a new location for the first time for your restaurant, these are some tips for tenants: Negotiate to Win: All too frequently, restaurant tenants enter into lease negotiations unprepared and don’t even try winning the negotiations. If you are not negotiating to win, you won’t. With big commissions at stake, you can be sure the landlord’s agent, on the other hand, is negotiating fiercely to win. Restaurant researching multiple properties, try to deal directly with the listing agent for each property, rather than letting one agent show you around town or show you another agent’s listing. Your tenancy is more desirable to the listing agent if he can avoid commission-splitting with other agents. tenants should remember that it is okay to negotiate aggressively. Be Prepared to Walk Away: Try to set aside your emotions and make objective decisions. Whoever most needs to make a lease deal will give up the most concessions. A good restaurant in a poor location will become a poor business. ◆ Ask the Right Questions: Gathering information about what other tenants are paying for rent or what incentives they received will position you to get a better deal. Ask the right questions. Consider that your landlord and his agent know what every other tenant in the property is paying in rent, so you must do your homework too. Whoever most needs to make a lease deal will give up the most concessions. Brokers … Friend or Foe? Real estate agents and brokers typically work for the landlord who is paying their commission. It is not normally the agent’s role to get the restaurant tenant the best deal – it is their job to get the landlord the highest rent, the biggest deposit, etc. The higher the rent you pay, the more commission the agent generally earns. If you are Never Accept the First Offer: Even if the first offer seems reasonable, or you have no idea of what to negotiate for, never accept the leasing agent’s first offer. In the real estate industry, most things are negotiable and the landlord fully expects you to counter-offer. Calendar Events Ask for More Than You Want: If you want three months free rent, then ask for five months. No one ever gets more than they ask for. Be prepared for the landlord to counteroffer and negotiate with you as well. Don’t be afraid of hearing “no” from the landlord – counter-offers are all part of the game. Negotiate the Deposit: Large deposits are not legally required in a real estate lease agreement. Deposits are negotiable and, more so than anything else, often serve to compensate the landlord for the real estate commissions he will be paying out to the realtor. If you are negotiating a lease renewal and your landlord is already holding a deposit of yours, negotiate to get that deposit back. Measure Your Space: Restaurant tenants frequently pay for phantom space. Most restaurant tenants are paying their rent per square foot, but often they are not receiving as much space as the lease agreement says. See LEASE page 21 Editorial Calendar 2012 Upcoming industry affairs Send your Calendar Event info to Today’s Restaurant! January 2012 SPECIAL ISSUES YOU DON’T WANT TO MISS… 26-29 ◆ 3rd Annual Key West Food & Wine Festival Key West, FL ◆ [email protected] Energy Conservation & Green Products 27-29 ◆ The 2012 Winter Wine Festival The Ritz Carlton Golf Resort ◆ Naples, FL ◆ www.NaplesWineFestival.com 888.837.4919 MARCH 2012 Food Trucks / Mobile Marketing February MAY 2012 11-14 ◆ International Franchise Association 52nd Annual Convention TEXAS EDITION — JUNE 2012 Southwest Foodservice Expo Marriott World Center ◆ Orlando, FL ◆ 202.628.8000 POS Spotlight 23-26 ◆ The South Beach Wine and Food Festival 2012 JULY 2012 Miami Beach, FL ◆ [email protected] Florida Restaurant Show Issue FLORIDA EDITION — AUGUST 2012 March Foodservice Marketing 4-6 ◆ The International Restaurant & Food Service Show of New York OCTOBER 2012 Jacob Javits Convention Center ◆ New York, NY ◆ www.internationalrestaurantny.com Holiday Food & Beverage 4-7 ◆ 32nd Annual Refrigerated Foods Association Conference + Tabletop Display NOVEMBER & DECEMBER 2012 Naples Grande Beach Resort ◆ Naples, FL ◆ 770.303.9905 13-15 ◆ International Pizza Expo Las Vegas Convention Center ◆ Las Vegas, NV 23-25 ◆ 10th Anniversary Boca Bacchanal Winefest Weekend Call for more information or to reserve ad space: Boca Raton, FL ◆ 561-395-6766 X 101 ◆ www.bocabacchanal.com TODAY’S RESTAURANT 561.620.8888 ◆ www.trnusa.com ◆ WWW.TRNUSA.COM 21 Lease from page 20 ITALIAN RESTAURANT —— ORLANDO AREA • WATERFRONT —— Dale Willerton is The Lease Coach, a Senior Commercial Lease Consultant and author of “Negotiate Your Restaurant Lease or Renewal”. He frequently speaks at restaurant shows and consults with restaurant tenants throughout North America. Got a leasing question? Need help with your new lease or renewal? Call 1-800-738-9202, email [email protected] or visit his website at www.TheLeaseCoach.com or www.HelpULeaseRestaurant.com. For your free copy of Dale’s CD, Leasing Do’s & Don’ts for Restaurant Tenants, please e-mail to [email protected]. 200 SEATS GENERAL INFO: FINANCIAL INFO: ♠ ♠ ♠ ♠ Reduced from : $1,200,000. 7500 square feet Waterfront Property Established in 2009 Capacity: 165 seats in 35 seats out ♠ Full Kitchen ♠ Ongoing Business 4 C0P license Asking: $950,000. Leasehold Improvements: $3,500,000. Furniture, Fixtures & Equipment: $600,000. WILL CONSIDER ALL OFFERS ! Seller financing available See video of restaurant here: www.youtube.com/watch?v=lDDFqs_xR8s Finkel Business Brokers Peter Robinson Call for appointment 561-445-8198 [email protected] www.probinsonbiz.com 8 WAYS 1 PROPERTY FOR SALE HIGH VALUE, HIGH VISIBILITY FREE STANDING BUILDING FOR SALE LOCATED ON US1 IN TEQUESTA, FLORIDA • 12,000 SQ. FT. LOT (100 X 120) YOU CAN GET INVOLVED… • Ideal for any restaurant or chain operation • Includes equipment and furniture • Remodeled 5 years ago — Including new roof • 3395 sq. ft. restaurant, 1224 sq. ft. basement 2 5 8 What’s GoingOn? Do you have a new product or service? Let us know! Photo Bites Contact Frank Stellino to set up a viewing or to learn more about this listing: Cell: 561-305-2772 Email: Is there a special event in your area? We’ll get fun pics! [email protected] Stellar Properties of Boca Raton, P.A. Office: 561-995-2731 1200 Clint Moore Rd. Suite 9 • Boca Raton, FL 33487 ASKING PRICE: 3 6 New Openings Opening or reopening a new restaurant? We’ll put it on our list! Calendar Events Looking for something to do? The calendar is loaded with events! Advertise Here In today’s economy, can you afford not to advertise? 4 7 Under the Toque Know a professional chef with a special story? Drop us a line! Business Cards Our best value for display ad space! $75 and you’re in! Classified Ads The best advertising deal in America! Only $149 for 12 months! 700,000.00 $ Call today for more info: 561-620-8888 RESTAURANT BUILDING FOR SALE State Road 60 Road Frontage • 8825 20th Street, Vero Beach, FL 32966 LOT SIZE: .46 Acres with approx. 150 Ft of road frontage on State Road 60 and 133 ft. of depth. BUILDING: 1,840 Square Feet ZONING: General Commercial RE TAXES: $4,465.00 UTILITIES: County Water & Sewer • High Visibility on SR 60 • Fully Equipped Restaurant • Ample parking • Minutes from I-95 / Downtown Vero • Located near Truck Stop next to a 7-11 store. • Bring your own concept. Contact Frank Stellino to learn more about this listing: 561-305-2772 • [email protected] Stellar Properties of Boca Raton, P.A. 561-995-2731• 1200 Clint Moore Rd. Suite 9 • Boca Raton, FL 33487 SALE PRICE: WWW.TRNUSA.COM ◆ TODAY’S RESTAURANT 650,000.00 $ FLORIDA Educate Yourself and Get Help: Unless you have money to throw away, it pays to educate yourself. Taking the time to read about the subject or listen in on a leasing webinar will make a difference. And, don’t forget to have your lease documents pro- FOR SALE fessionally reviewed before you sign them. With hundreds of thousands of dollars in rent at stake, personal guarantees and other risks, you can’t afford to gamble. In leasing, restaurant tenants don’t get what they deserve, they get what they negotiate. NOVEMBER 2011 Negotiate, Negotiate: The leasing process is just that – a process, not an event. The more time you have to put the deal together and make counteroffers, the better the chance you have of getting what you really want. Too often, restaurant tenants mistakenly try to hammer out the deal in a two- or threehour marathon session. It is more productive to negotiate in stages over time. Introducing the businesses that serve the state’s foodservice industry. 22 FLORIDA NOVEMBER 2011 Business Cards Lobster Tank Depot • New Lobster Tanks and Live Support Systems • Crab • Trout • Clams • Catfish • and more • Preventative Maintenance Service • Used Tanks (when available) Professional Services • Repair • Supplies • Parts Since 1978 • Replacement Equipment Call Us Before You Buy… • Employment Training 954-747-9917 www.lobstertankdepot.com Classified Ads One full year of classified advertising for only $149. Call 561-620-8888. Business for Sale or Lease Employment FINKEL BUSINESS & REAL ESTATE BROKERS Finn Marketing Group Inc is expanding our representation for the S.E. Florida market. We are looking for an experienced sales person to join our team. Please e-mail or send your resume to [email protected] or call 800-451 6755. BUSINESS OPPORTUNITIES — WE CURRENTLY HAVE — 400 RESTAURANTS FOR SALE THROUGHOUT FLORIDA ◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆ BUY OR SELL YOUR RESTAURANT WITH US! Call Now: 561-445-8198 [email protected] www.probinsonbiz.com BUY or SELL Your RESTAURANT, CALL TODAY! 786.290.1091 Transworld Business Brokers *Restaurant Division* Pablo Langesfeld [email protected] or visit www.TheMiamiRestaurantGroup.com. 0812 If you are calling on restaurants and can handle a non-competitive product, we have an e-mail and internet program ideal for you. It is one of the most effective and affordable ways for a restaurant to reach their customers. This program could easily double your income with generous commissions, residuals & bonus potential for good performance. Interested? Then we would love to hear from you. Give us a call at 631-421 7500, fax us at 631-424-6392 or e-mail us at [email protected]. YOUR AD HERE FOR ONE YEAR ONLY $149! Feel Good Light Lenses Add pizzazz and lift spirits! Decorative Light Panels Stock and Custom Designs www.flagco.com/lightlens/index/shtml 800.962.0956 0312 Flags, Flagpoles, Custom Flags, Toothpick Flags, Message Flags and our newest product Bowflags, we have it all!! Call us @800.962.0956 or visit www.flagco.com. 0312 GM NEEDED! (Miami) MUST have solid GM experience w/ high-volume, upscale “Hip” restaurant & bar. Full Financial/P&Ls, hiring, training, & supervising staff, etc. Familiar w/ Chef-driven “foodie” concepts and global/fusion cuisines. E-mail resume in WORD format to: [email protected]. NEW and USED RESTAURANT EQUIPMENT ALL TYPES ALL MAJOR LINES. CASH BUYOUTS, TRADE INS, IN HOUSE LEASING. GET OUR PRICE, BUDGET AND VALUE ENGINEERING FOR PROJECTS, CALL DAN MUCKLER 561-723-9071. 1111 INDEPENDENT REP needed for North Florida Territory. Good commision program. Calling on Foodservice, Hospitality Dealers. Designers, Hotels. Call Sherman 866-791-7064. email: [email protected] Portable Refrigerated Trailers for rent or sale, coolers and freezers. All 110 volt power/easy entry. Rent by week or month. Call 386-672-0707 for details. 1111 Sales Associates wanted by Today's Restaurant to help grow our coverage in all of our markets. Knowledge of the foods service industry a plus. Must have basic computer skills and be email savvy. Good commission plus perks. Full or part time OK. Can work from home. Call 561 620-8888 or email resume to [email protected] 12 MONTHS PLACE YOUR 149. $ SALES ASSOCIATE WANTED Industry leader seeks bilingual, self motivated, salesperson for Miami-Dade. Calling on Supermarkets, Refrigeration Contractors, Food Distributors, etc. Generous compensation program, local support and training. Please contact Kevin @ 954-344-9658. STOP THAT CUSTOMER and get their attention with CUSTOM BOWFLAGS. Many sizes & shapes. Call 800-962-0956 or www.flagco.com/flags/bowflags. 0312 Used Frozen Drink Machines Cecilware: 2 Bowl - $1200 & 3 Bowl - $1800 Includes 1 case of mix (200 servings). 30 day warranty! Best deal in the State. 888-926-0001 ext. 1 0912 Unemployed Building Contractor is now cleaning ceiling tile and walls in place, no interruption to your business, with a non-toxic enzyme. Call Brant at 407.399.5809 for details. Services Merchandise Bookkeeping & Payroll for restaurants in FL/NC/US. 15+ years experience. NC based, no outsource. Toll-free fax or we provide postage-paid mailing. Bonded, insured. Data Management Inc. (828) 627-0706. 0312 ACityDiscount.com buys large and small lots of used restaurant equipment in working condition. Call used Equipment Purchasing on 404-752-6715 ext 112 to arrange a quote today, and get paid tomorrow! 0212 FL restaurant or bakery need a new prospective? Call Consultant Elizabeth @904-412-1165. With over 20 years in the food industry, she'll see what you don't! 0112 Dress up your Holiday Parties with Festive Holiday Toothpick Flags! Order Stock Holiday Designs or Customize them for your Party or Event. Call Today! 770.974.0507 - www.flagco.com. 0312 TODAY’S RESTAURANT AD NOW AT TRNUSA.COM YOUR AD HERE FOR ONE YEAR ONLY $149! ◆ WWW.TRNUSA.COM RESTAURANT PLACEMENT GROUP – Exclusive recruiting, placement, and consulting services for the Restaurant, Hospitality, and Food Service industry. Personalized, professional service with absolute strict Confidentiality and Guaranteed results. Contact Ken Spahn at [email protected] or (561) 372-6961; www.RestaurantPlacement.com. Independent Rep calling on restaurants for an e-mail and internet program. The most effective and affordable way for a restaurant to reach their customers. Generous commissions, residuals & bonus potential for good performance. Fax resume to 631-4246392 or e-mail us at [email protected]. Situation Wanted Service oriented HR professional with over 20 years of experience can assist you in building and developing human capital and ensuring compliance. Available onsite. Regular or contract. Barry 407-575-2970. Place your classified ad now at TRNUSA.COM Unemployed? Today’s Restaurant wants to help you! Out of work professionals looking for a job in the industry can advertise their services FREE in our classified section. It’s our way of helping in these tough economic times. Email your classified ad (25 words) to [email protected]. This is a limited time offer. 23 NOVEMBER 2011 FLORIDA WWW.TRNUSA.COM ◆ TODAY’S RESTAURANT 24 NOVEMBER 2011 FLORIDA TODAY’S RESTAURANT ◆ WWW.TRNUSA.COM