Ron Nichols, M.Photog., Cr, API

Getting it Right
with the Click
©Ron Nichols, M.Photog., Cr, API
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These notes are provided as a courtesy to students and
members of ronnichols.com.
All information presented here is ©2007-2008 Ron Nichols and
may not be distributed or reproduced with written permission of
Ron Nichols Digital Solutions.
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Presentation Notes
www.ronnichols.com
Downloads
Member’s Only Section
3
What is
Workflow?
A workflow is a reliably
repeatable pattern of
activity enabled by a
systematic organization of
resources, defined roles
and mass, energy and
information flows, into a
work process that can be
documented and learned.
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Elements of Successful
Workflow
• Eliminate Repetitive Tasks
• Create Repeatable Results
• Efficient use of Time
• Produce a Quality Product
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Eliminate Repetitive
Tasks
• Camera File Backup
• Three Sets of Files
• Working Copy
• Archive Copy
• CD or DVD
• Network Computers
• Centralized Storage
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Create Repeatable
Results
• Camera Capture
• Shoot JPG and Raw
Expo Disc
• Create usable JPG
• Exposure and White Balance
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Create Repeatable
Results
• Use ICC Profiles
• Monitor
• Printer
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Efficient Use of Time
• Well Trained Staff
• Documented Procedures
• Efficiency Tools
www.imagenomic.com
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Produce a Quality
Product
• Well Educated Staff
• Regularly Review the Product
being Delivered
• Maintain a Solid Relationship
with a Color Lab
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Efficient Workflow
begins at Capture
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JPEG or RAW
• Why not Both?
• JPEG’s for Review and Presentation
• RAW’s for Final Output
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Creating the Digital
Image
• White Balance the Camera
• Determine the Correct Exposure
• Acquire the Image
• Save to System
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White Balance
• Allow you to color adjust and image to
a specific lighting condition
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White Balance and RAW
• Does White Balance Matter?
• From a Workflow Standpoint - YES
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White Balance Settings
• Auto
• Presets
• Kelvin Temp.
• Custom
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Why not Auto
White Balance?
• Auto White Balance can vary from
Image to Image
• Photographing Outdoors
• Wedding Ceremony
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Custom White Balance
• To use this custom mode, you shoot a
white or neutral subject so it fills the
viewfinder's partial metering circle and
then use that image to set white balance
in the camera.
• You must then, select the custom white
balance setting.
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The Expo Disc
• Place Expo Disc on Camera
• Turn off Auto-focus
• From Subject Position, make an
Exposure
• Verify Exposure
• Set Custom WB to that Frame
• Turn back on Auto-focus
• Set Camera to Custom WB setting
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The Histogram
tells the Story
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Enable Camera to
Info View
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Hold Alt/Option Key
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Hold Alt/Option Key
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