WestEdge Design Fair

DESIGN FAIR
OCTOBER 16-19, 2014
THE BARKER HANGAR
SANTA MONICA, CA
westedgedesignfair.com
LIGNE ROSET
WESTEDGE
is a four-day event that offers the best in modern design, all
in an environment designed to engage, entertain and inspire.
The curated fair features leading and emerging, domestic
and international, design brands serving the interior design
trade and affluent homeowners. In addition, a full series
of educational programs & workshops, ‘meet and greets’,
special events and charity happenings round out the offerings
Thursday-Sunday.
BDDW
KHOURI GUZMAN BUNCE LTD
PORCELANOSQA USA
§6,500+ attendees
§150 exhibiting brands
§60+ presenting speakers
§35+ industry associations
§20+ media partners
Home to internationally renowned museums, leading design
schools, hundreds of manufacturing brands, and a prodigious
number of leading architecture and design firms, Southern
California serves as the perfect backdrop to celebrate
progressive, contemporary design.
NOLEN NIU
DESIGN WITHIN REACH
For 2013 video highlights, click HERE.
KARIMOKU New Standard
through A+R
For a list of 2013 participants, click HERE.
RENSON
MARTYN LAWRENCE BULLARD
RODERICK N. SHADE
TY PENNINGTON
TOBI TOBIN
KATHRYN M. IRELAND
OLIVER M. FURTH/SEAN YASHAR
A CELEBRATION OF DESIGN
WestEdge kicks off with a floor-wide, opening night party drawing the who’s
who of the design community, business leaders, celebrities and design
afficiandos. Our 2013 opening night benefitted Heal the Bay, one of Southern
California’s leading environmental organizations, and welcomed nearly
1,000 guests for signature cocktails, passed hors d’ouvres and the chance
to preview the best in interior design.
ROSE APODACA
BARRETT FOA
MARKETING & PROMOTION
Outreach includes a comprehensive campaign through national and regional print and digital advertising, plus exposure through the
websites and newsletters of 65+ media, industry and cultural partners. The 2013 advertising campaign alone garnered over 110 million
impressions. 2013 partners included:
MEDIA PARTNERS
SUPPORTING PARTNERS
INDUSTRY PARTNERS
CHARITY PARTNER
MARKETING & PROMOTION (CONT.)
Facebook
Save-the-Date Postcard
Twitter
DISTRIBUTION POSTCARD_WEST EDGE.indd 1
9/6/13 12:40 AM
&TRADITION
THROUGH A+R
LIGNE ROSET
FOUNDATION
LA Magazine Ad
BDDW
DESIGN FAIR
WHERE DESIGN INTERSECTS MODERN LIFESTYLE
October 3 -6, 2013
The Barker Hangar | Santa Monica, California
westedgedesignfair.com
A shopping experience designed to engage, entertain and inspire you.
Design exhibits, seminars & workshops | Book signings & special events
Opening night party to benefit Heal the Bay (separate ticket required)
Thurs – Trade & Media Preview: 2-6PM | Opening Night Party: 6:30-10PM
Fri-Sun – Open to the Trade and Public | Fri-Sat 12-8 PM, Sun: 12-7PM
$25 advance online ticket purchase or $30 on-site
(Advance purchase includes a one-year subscription to Architectural Digest).
westedgedesignfair.com
ENTER CODE “LATREADER” ONLINE FOR $5 OFF TICKET PRICE
MEDIA PARTNERS
E-blast
SUPPORTING PARTNERS
E-banner
LA Times Ad
Pinterest
MARKETING & PROMOTION (CONT.)
LA Times Broadsheet
PRESS COVERAGE
A targeted public relations effort ensures millions of media impressions through print,
digital, and broadcast outlets For the full list of 2013 media highlights, click HERE.
Top Ten Design Moments From Westedge 2013
Jacob Slevin
Posted: 10/08/2013 5:28 pm
The inaugural WestEdge Design Fair launched in Los Angeles last week, offering the West Coast its own, much-needed
destination for architects, designers and collectors.
One of the fair's founders, Megan Reilly, says Los Angeles was the ideal place for WestEdge, given its unique character
created by all its different communities. "Los Angeles is so large and spread out," Reilly says.
Each area seems to have such a unique identity, from the more glamour-infused West Hollywood and newly developed
downtown, to the bohemian-chic stores in Venice and old world appeal of Pasadena. There are so many pockets, all with
interesting histories and stories to tell, with so many creative types doing and making things here. I think that combo makes
for a great design destination.
Here are my top ten design moments from WestEdge 2013
Patina A beautiful display of rustic and select wide plank wood flooring by Patina. And continuing on the thread of lighting, the suspended pendants by David Trubridge absolutely took my breath away. Erinn V. and Astele London is calling quite fabulously with London Chair by Erinn V. (left) and Waterfall Chandelier by Astele. And finally, the the Valeo Floor Lamp by Cerno Group is a magnificent, bold lamp (I'm talking "space-­‐planning bold"). The walnut wood (which I don't do justice in the photograph above) catalyzes earthy energies. The aluminum and steel reinforces industrial modern product design. If I were authorized to award a best-­‐of-­‐
show, this would probably be it! Fluid Ribbon Chairs I adore sophisticated usage of material, and the Fluid Ribbon chairs by Lamberti Decor deliver against all aspirations. According to the designer, it's "a new and exclusive experience to sitting because of the split in the chair... [encouraging] activity while sitting with biomechanically accurate movements; the lower back is supported and massaged simultaneously; hips are free to rotate with the split seat; movement while sitting will pump synovial fluid between the joints; the split seat will not put pressure on the perineum, prostate, coccyx or spine." Onward to Kitchen & Bath, say hello to JEE-­‐O, stainless steel and teak, freestanding showers, designed in the Netherlands. They may be used indoors and outdoors. A handsome and sophisticated, one-­‐of-­‐a-­‐kind coffee table by Patrick Weder made of Brazilian stone. If you're the type of person that wishes your kitchen could utilize "noble" materials, then La Cornue is just for you. The W. Project in particular celebrates the convergence of French tradition and modernity. The collection is co-­‐designed with French architect-­‐designer Jean-­‐Michel Wilmotte. Brooklyn is in the house courtesy of Andrea Claire Studio and Token with harmonically configured lighting installations. And last but not least, MGS dramatizes its commitment to stainless steel, eco friendly faucets for the kitchen and bath. The Hollywood Reporter
“WestEdge” Design Fair Comes to the West Coast
October 4, 2013
I look forward to seeing Westedge in its second year, October 2-5, 2014.
Last night many of LA’s designers and design aficionados gathered at Barker
Hanger at Santa Monica Airport, to welcome a new design fair to Los Angeles,
called WestEdge. Mallery Roberts Morgan joined the party along with Kim
Alexandriuk,Jamie Bush, Tim Street-Porter, Annie Kelly, Martyn Lawrence
Bullard, Jaime Rummerfield and Ron Woodson. Here is her report.
One might wonder why LA needs another design fair when the city already
WestEdge Design Fair
hosts the highly successful Dwell on Design. The answer, says fair-attendee
http://www.huffingtonpost.com/jacob-­‐slevin/top-­‐ten-­‐design-­‐moments-­‐fr_b_4066308.html#slide=2976225 David John
of DiscDInteriors
is,
“whereas Dwell on Design attracts a design13,750,000 aily Page V
iews savvy audience with a hands-on approach, WestEdge caters more to the
custom design trade.”
Although geared toward the design professional and their clients,
Huffington Post
Shopping | Specialty house & home | Barker Hangar | Fri Oct 4 - Sun Oct 6
Furniture and lighting at BDDW from New York
WestEdge is open to the public offering exhibits by 150 brands, many making
their west coast debut, featuring furniture, lighting, kitchen, bath, outdoor
furnishings and other products for the home.
In addition, a series of discussions, panels, and workshops on various design
topics and trends will be held throughout the four-day event. Topics include
The Business (and Value) of Design, Technology & Design, Elements of the
Perfect Beach House, High-Luxe Real Estate and The Art of Shopping Design
Online.
Ercol bench with Timorous Beasties upholstery at A+R
The fair’s co-founders hail from New York with backgrounds managing and
producing design industry events such as the ICFF (International
Contemporary Furniture Fair) held annually each May in NYC, and the Architectural Digest Home Design Show, also in NYC.
“For years, our clients and partners have encouraged us to expand with the launch of a design fair on the West Coast. Given the
demand for such an event, coupled with Los Angeles’ reputation as a
premier design hub, we felt the time was right to pursue the opportunity,”
says Troy Hanson, one of the co-founders.
In a convenient swap, WestEdge opens just as the Los Angeles Antiques,
Art & Design Show, beginning next week and traditionally held at the Barker
Hangar, jumps ship to a new location in Culver City, 3 Labs Studio. Physical
proof there’s room in LA for another design fair! At that fair a celebrated
design couple – legendary architecture photographer Tim Street-Porter and
designer and writer Annie Kelly – will receive the 2013 Design Leadership
Award from LACMA.
Meanwhile, back at WestEdge, on Sunday at 4:00pm, Tim and Annie will
talk to me about the American interiors they have photographed, written
about and helped to turn into the iconic homes they are today.
Furniture and tableware from A+R
The discussion, Rooms to Inspire: The Making of Legendary American Interiors, will feature a
slideshow of houses by America’s best-known decorators including Jonathan Adler, Mary McDonald, India Hicks, Bunny Williams,
Martyn Lawrence Bullard and the legendary Tony Duquette.
WestEdge Design Fair
Friday October 4 – Sunday October 6
Online advance ticket purchases, $25, include a one-year subscription to Architectural Digest
http://blogs.kcrw.com/dna/westedge-design-fair-comes-to-the-west-coast
Lonny.com
Furniture at WestEdge Design Fair Hristo Kutryanov
Time Out says
The debut of the WestEdge Design Fair brings internior design-lovers some of the best modern furniture and
home accessories to date to the masses. The four-day event will feature 150 exhibiting brands that will
showcase their designs in lighting, kitchen, bath, outdoor furnishing and other home products. Shop the
various designs and attend a series of special events and notable discussions, panels and workshops to learn
how to decorate the home with good taste.
Looking to celebrate and shop a day earlier? On Thursday, attend the preview gala to benefit nonpofit Heal the
KCRW
Bay from 6:30-10pm. Sip on cocktails and nibble on hors d’oeuvres while having first access to the fair.
Tickets for the kickoff party are $85, for more info and to purchase tickets, go to the WestEdge Design
Fair website.
http://www.timeout.com/los-angeles/shopping/westedge-design-fair
Time Out Los Angeles
LIGNE ROSET
ROYAL BOTANIA
THE BUZZ
GESSI USA
BDDW & LINDSEY ADELMAN
EGG COLLECTIVE
DAVID TRUBRIDGE
“
I was delighted to be a part of WestEdge. Not only was
this show totally inspirational but the atmosphere was
light and friendly, a rare combination in a trade show. I
found the booths well thought out and perfectly vetted
for quality and stylish vendors. This show is exactly what
we were missing in LA and now I’m very pleased to say
that hole has been expertly filled. I greatly look forward
to next year’s show.
­
— Martyn Lawrence Bullard, Principal,
Martyn Lawrence Bullard Design
“
”
“
”
I can honestly say it was the most gorgeous gathering of
furniture, lighting, art, kitchens and rugs that I have ever
seen.
­— Alissa Swedlow, The Goods Design Blog
PHASE
WestEdge was the best curated fair I’ve seen in the US.
We attended the event on the first two days, as well as
the opening night party, which were amazing. We saw
many top designers and architects in attendance, and
we were able to make so many valuable new industry
connections. We consistently heard positive feedback
regarding the quality of the show. Looking forward to an
expanded collaboration with WestEdge in 2014.
­
— Veronika Miller, Founder, Modenus & BlogTour
”
EGG COLLECTIVE
“
Design Within Reach was proud to be a sponsor of the
inaugural year of WestEdge. The turnout was excellent, the
venue was perfect, and we’re excited to see how it evolves
in its second year.
”
“ ”
“
”
“ ”
­— Kimberly Phillips, PR Manager, Design Within Reach
WestEdge hit it out of the park, bringing together big
name design with independent and local California
craftspeople. The vibe was relaxed and refreshing,
with wide aisles and no shortage of good design
around each corner. WestEdge is the new must-visit
West Coast trade show for any interior designer or
design professional.
­— Jaime Derringer, Founder, Design Milk
Great show, great product… I’ll be exhibiting next year If
they’ll have me!
— Kathryn M. Ireland, Kathryn M. Ireland Textiles
& Design
FOUNDATION
— Christian May, Principal, Maison21
BDDW
FORT STREET STUDIO
The first WestEdge Design Fair was a hit in Santa
Monica this weekend, and I’m already looking forward
to next year!
ERCOL THROUGH A+R
PARTICIPATE
EXHIBIT SPACE
Exhibit space is $42 per square foot and includes:
§12’ high walls
§Truss from which rented lighting may be affixed
§Painted gray cement floor (exhibitors’ own flooring is strongly recommended)
§Drayage (on-site freight handling)
The Barker Hangar is non-union, therefore exhibitors may facilitate their own
installations without the assistance of union labor.
ASID LA PANEL
Download the 2014 Exhibit Application HERE.
SPONSORSHIPS
Let us help your company elevate its brand and maximize its marketing
reach to thousands of highly qualified members of the design trade and
affluent homeowners. We offer customized branding ideas as well as
turn-key options; for more information, click HERE.
SPEAKING OPPORTUNITIES
WestEdge is packed with four days of educational programs, workshops
and panel discussions. The programming schedule caters to both the
design trade (Thursday/Friday) and consumer audience (Saturday/Sunday).
To receive our official “Call for Presentations” in February, please
submit your interest HERE. or contact Megan Reilly at
[email protected].
SKRAM FURNITURE COMPANY
APPARATUS
HANGAR BAR (BRENDA HOUSTON DESIGN, GABRIEL SCOTT AND VIESSO)
TOSCOQUATTRO THROUGH DOM INTERIORS
VALCUCINE THROUGH DOM INTERIORS
ZIA PRIVEN
JEE-O THROUGH PURIFICARE-US
FORT STREET STUDIO
BERTAZZONI
BDDW
APPARATUS
PURCELL MURRAY
ROYAL BOTANIA & RENSON
PURCELL MURRAY
ROHL
EXQUISITE SURFACES
PATRICK WEDER
KHOURI GUZMAN BUNCE LTD.
CONTACT US
Troy Hanson
Co-Founder + Vice President of Sales
t. 917.297.3299
[email protected]
Megan Reilly
Co-Founder + Vice President of Marketing
t. 917.822.0350
[email protected]
CONNECT WITH US
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WestEdgeDesignFair.com