2008 Fall Conference November 7-9 • Meadowbrook Inn • Blowing

2008 Fall Conference November 7-9 • Meadowbrook Inn • Blowing Rock, NC
Saturday General Session
8:00 AM-12:00 PM
Survive & Thrive in a Weak Economy
Dr. Joe Webb will present a three-part program dealing with the economy, opportunities and strategies for surviving and thriving during the ‘recession’. The meeting will start with his review of the economy and where it’s headed. He’ll discuss drivers of print demand and the audiences for print materials, the positive and negative effects of new media, and other factors. “Dr. Joe” will also review seven strategies available to print businesses. Attendees then will confer in roundtable discussions to determine, with their peers, the pros and cons of implementing these strategies in their businesses. The session will close with a wrap-up of key action items to implement the ideas of the session. He will discuss upcoming changes in communication markets, the economy, social, and other factors that affect the demand and use of print. With the presidential election being just days before, you’ll be privy to “Dr. Joe’s” insights and forecasts before any other industry audience and be prepared for what this means for your business and the industry. “Dr. Joe” will be working with session attendees to assess and test a wide range of business strategies that printing businesses of all sizes can use to create new relationships with clients and prospects and adapt to the rapidly changing business environment. He will debunk many industry myths and some common wisdom along the way, giving print entrepreneurs new profit-making ideas and actions.
Dr. Joe Webb is the director of WhatTheyThink.com’s Economics and Research
Center. He is one of the graphic arts industry’s best-known consultants, forecasters, and
commentators. A 30-year veteran of the graphic arts industry, he was the founder of the
influential TrendWatch information service, which was sold to Reed El-sevier in 2000.
He is a Ph.D. graduate of the NYU Center for Graphic Communications Management &
Technology (1987) and serves on the Center’s Board of Advisors.
Saturday Roundtables
1:00-4:00 PM
Web2Print Solutions
Gil Newsom, Rocketprint Software & Roger Hopper, EFI Your Web-to-Print solution should provide increased visibility for your business to new and existing clients. After meeting with Rocketprint Software & EFI, two of our industry leaders in web-2-print software, you’ll come away with a better understanding of how a web-2-print business can improve your bottom line through the ancillary opportunities it provides.
Controlling Collections
Carey Houck, Account Representative, CST Co., Inc. Keeping your receivables under control is a success key for any business. CST has been helping printers and vendors for 25 years manage and control their receivables. This roundtable will cover: (1) What triggers to watch for in collections? (2) What your credit application should include to ‘protect’ you in the event of going to court. (3) When you should partner with a collection agency. (4) What type of collection agency will serve you best? (5) Available resources for making informed credit decisions about new and existing customers.
Being a Green Printer Tim Bannister, President, Cary Printing Cary Printing chose not only to be green; but also, sustainable. Tim will share with us how this benefited their business and launched new markets.
Lean Opportunities
Rhonda Huskins, Lean Manufacturing Consultant , SC MEP Learn how Lean can increase your profitability and decrease your
inventory by recognizing and dealing with the 8 deadly wastes. You will learn how the tools in the ‘Lean’ toolbox address the wastes and discover financial resources to you to help you in the process. Saturday Keynote
Dr. Joe Webb After dinner, Dr. Webb will share his final thoughts and ideas on ‘how to’ survive and thrive in a weak economy. Sunday Morning
8:00-11:30 AM
Digital Arena Options
A panelist of your peers with digital market experience will share how they entered the market, their vendor of choice, and how they promote and attract new business opportunities. Panelists include printers using HP, Ikon, Kodak, Konica, and Xerox presses. Each will have 10 minutes to summarize the successes and challenges they have experienced in the digital market. Next, the panelists – and their vendor of choice – will moderate a roundtable discussion to answer questions and discuss specific equipment capabilities. Attendees will have the opportunity to visit 2 roundtables of their choice for 30 minutes each. Afterwards, the program concludes with each printer/vendor team giving a brief synopsis of the discussions at their table.
Conference fees
1st Individual
1st Couple 2nd Individual
2nd Couple
PICA Member $195
$345
$165 $305
Not-Yet Members $395* $595* *Not-Yet members that join PICA by 12/31/08 may apply the difference in registration fees as a credit to their annual dues. Attendee fee includes: All conference materials, Friday reception, Saturday breakfast, lunch, reception and dinner, and Sunday breakfast. Spouse/Guest fee includes: Friday reception, Saturday breakfast, reception and dinner, and Sunday breakfast.
General Information
Meadowbrook Inn The hotel, on historic Main Street in downtown Blowing Rock, is just off the Blue Ridge Parkway. Either driveway leads to a covered entrance to the hotel lobby near the back of the building. Amenities include: Full service restaurant, lounge with ABC permits, fitness center, indoor pool with whirlpool and more. For full details and directions to the hotel, visit their website at www.meadowbrook-inn.com.
Reservations Hotel reservations must be made before October 3rd to guarantee PICA group rates. Call the Meadowbrook Inn direct at (828) 295-4300 or (800) 467-6626, and request the PICA rate. PICA Room Rates Standard room: $103/night (single or double) Standard suite: $125/night (single or double) The above rates are subject to 13% tax.
Cancellation Policy A $25 fee will apply if conference registration is canceled on or before October 7th. After that date, refunds are not allowed; substitutions, however, are welcome. Also, room reservations must be canceled direct with the Meadowbrook Inn. Dress Code Resort Casual throughout the weekend. In early November, the average temperatures in Blowing Rock are between 51-60° in the daytime, and 33-41° in the evenings.
Schedule of Events
Friday
3:00 PM 4:00-6:30 PM 6:30-7:30 PM 7:30 PM Hotel Check-in Conference registration Welcome Reception Dinner on your own
Saturday
7:00-8:00 AM Breakfast 8:00 AM-12:00 PM General Session: “Survive & Thrive in a Weak Economy” 8:00-9:00 AM Part I - The Economy 9:15-10:15 AM Part II - Survive & Thrive 10:15-11:00 AM Part III - Group Roundtable Discussions 11:10 AM-Noon Part IV - Roundtable Synopsis & Overview 12:00-1:00 PM Lunch 6:30-7:30 PM 7:30-9:00 PM Reception Dinner & Keynote by Dr. Joe Webb
1:00-4:00 PM 1:00-1:55 PM 2:00-2:55 PM 3:00-3:55 PM Roundtables (see details Page 2) Session 1 Session 2 Session 3 Roundtables run simultaneously. Sunday
7:00-8:00 AM Breakfast 8:00-9:15 AM General Session: “Digital Arena Options” 9:30-11:30 AM Digital Roundtables & Wrap-Up Noon Hotel Check-out
Registration Form
Company Name Mailing Address City, State Zip Phone
$
First Registrant Registration Fee Email Spouse/Guest $
Second Registrant Registration Fee Email Spouse/Guest
Method of Payment o Check
Total Fees: $
o Amex
Credit Card Number o MasterCard
o Visa
Expiration Date Statement Mailing Address City, State, Zip
Signature
Confirmation will be sent upon receipt of payment information. Mail or fax registration to: PICA PO Box 19889 • Charlotte, NC 28219-0889 • Fax (704) 357-1154
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Succeed
November 7-9, 2008 Meadowbrook Inn Blowing Rock, NC
Fall Conference
The Printing Industry of the Carolinas, Inc. PO Box 19889 Charlotte, NC 28219-0889 Phone: (704) 357-1150 or (800) 849-7422 Fax: (704) 357-1154
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