Director Positions - Public Relations Society of America

THE PUBLIC RELATIONS SOCIETY OF AMERICA
2014 CANDIDATE APPLICATION FORM
Director Positions
ABSOLUTE APPLICATION DEADLINE IS TUESDAY, JUNE 17, 2014, 5 P.M.
(in the time zone in which the candidate resides)
When you submit your application electronically, you will receive an automated e-mail confirmation within the hour.
If you do not receive this automated e-mail it is your responsibility to contact PRSA
at [email protected] or 212-460-1403 to confirm receipt of your application.
Note that this application will be posted on the PRSA website with the exception of the information contained in Sections
D (“Legal, Regulatory and Other Matters”) and E ("Candidate Contact Information"). It is the candidate's responsibility
to ensure that all information submitted in this application - such as dates, awards, etc. is true and accurate. Candidates
are urged to proofread their applications carefully as changes and corrections are not permitted after the applications
are posted on the PRSA website nor are corrections made by PRSA staff. All information must be typed. Please submit
the application electronically for posting on the PRSA website.
Last Name
Daniels
First Name Jenifer
PRSA Designation APR
(APR, Fellow PRSA)
Company
Good&Smart
Title
Chief Strategy Officer
Address 1
3705 Oakwood Ave
Address 2
City, State, Zip
Charlotte, NC 28205
solo praclilioner
What is your organization? (e.g., public relations agency, solo
practitioner/counselor, corporation, association, university, etc.)
Work Telephone
704-360-0145
PRSA District
Southeast
PRSA Chapter Membership(s)
(Dates, Chapter Name)
PRSA Section Membership(s)
(Dates, Section Name)
Date Joined PRSA
12/29/2003
Work E-Mail [email protected]
2011 - Charlotte Chapter
Middle Initial
R
As set forth in Article V, Section 2 of the PRSA Bylaws, to be eligible to serve as director individuals must be
APR, must be a member of PRSA in good standing, and also have at least one of the following qualifications:
(1) held a leadership role within the Society, including but not limited to, served as a member of a Chapter,
District, or Section board of directors, chaired a national or local committee or task force, or served as a
National PRSA Assembly delegate; or (2) served as a public relations professional for 20 or more years, with
increasing levels of responsibility.
Please indicate the year in which you attained APR accreditation
2013
Section A: PRSA Activity Record. Please fill in the date of service, name of Chapter/District/
Committee/Task Force, etc., as well as leadership position(s) held. Contact PRSA Headquarters
for assistance if you are unsure about certain dates of service.
(Example: 2000-2001 - New York Chapter - President)
PRSA Fellow (Year Inducted)
Chapter Officer/Board
and other Leadership
Positions
2013-present, PRSA Charlotte, APR Committee
Local (Chapter/District)
Committee/Task Force
Chair
District Officer
National Section
Chair/Officer
Voting Assembly
Delegate
National Committee/
Task Force/Advisory
Board Chair/Co-Chair/
Member
National Board
Officer/Member
Sustain Charlotte Inc - 2013 - present - Board Chair (sustaincharlotte.org)
Other
Section B: Professional Background
1. State the professional positions you have held in the field of public relations (with dates) listing the most
recent first.
Chief Strategy Officer
Good&Smart
May 2014 - Present (2 months)
Founder
GoodCamp (Sole Proprietorship)
February 2014 - Present (5 months) Charlotte. NC
Creative Resources Manager
Charlotte Mecklenburg Library
Government Agency; 201-500 employees; Libraries industry
October 2013 - Present (9 months)
Communications Consultant
thefriendraiser
January 2009 - March 2014 (5 years 3 months)
Marketing & Communications Specialist
Charlotte Mecklenburg Library
December 2009 - October 2013 (3 years 11 months) Charlotte, NC
Adjunct Faculty - Communications
Central Piedmont Community College
May 2008 - December 2012 (4 years 8 months) Charlotte, NC
Assistant Director of Community Relations
Wayne State University
October 2006 - April 2008 (1 year 7 months) Detroit, MC
Presidential Special Events Manager/Assistant Director of Commencements
Wayne State University
April 2004 - October 2006 (2 years 7 months) Detroit, MI
Special Events Coordinator
Detroit Historical Society
March 2001 - September 2003 (2 years 7 months) Detroit, MI
2. Have there been any instances in which you advanced the state of the profession through exceptional
contributions to the field of public relations? If yes, please list example(s).
As a New Leaders Council Fellow, Jenifer founded GoodCamp -- a free, unconference advancing smart communications
for nonprofits. The first GoodCamp will take place later this summer in Charlotte, NC. Modeled after the open source
unconference BarCamp - the agenda is built collaboratively at the beginning of the day and voted on by its participants.
For more info: goodcamp.org
As an educator and speaker, Jenifer has taught effective communications to more than 750 students and shared insights
with her peers at TEDxCharlotte, Netroots Nation, Democracy for America, and PRSA's Southeast District Conference.
3. List pro bono public service activities conducted during your career.
EmpowHERment, Inc (pre and post 501c3 status) - Served as Communications Technology Chair, created communications plan
for pre 501c3 status, created and maintained website gratis (5 hours per week x 36 weeks =180 hours)
Sustain Charlotte, Inc (501c3) - Created #GivingTuesday social media campaign for sustaincharlotte.org (15 hours).
Hosted MarCoom workshop to help Marketing Committee and staff person create communications plan for organization.
Charlotte Mecklenburg Library - delivered a total of 6 workforce development workshops on using social media in job searches.
4. List Awards (local, regional, national, career or personal) that you have received. Include date, name of
award and awarding organization.
Received three HERMES Creative Award (2014) for work on Charlotte Mecklenburg organizational rebrand and strategic plan.
Received one National Association of County Information Officers Award of Excellence (2014) for work on Charlotte
Mecklenburg Library strategic plan.
5. List educational background (degrees and certifications). Include institutions, degrees/certifications and
dates.
Duke University Continuing Studies
Nonprofit Management
2008 - 2008
Wayne State University
MA Communications
2001 - 2003
Grade: 3.6 GPA
Johnson and Wales University
BS Sport/Events/Entertainment Management
1996 - 2000
Grade: 3.4 GPA
6. List those credentials you believe qualify you for the position you're seeking.
I believe the 4+ years spent as an adjunct faculty uniquely qualify me for a Board position because it demonstrates
a love of the profession.
After working 50+ hours a week full time, I would commit an additional 10 hours to students who are considered
fragile in our society. Many of my students we recovering addicts, veterans returning after war, or foreign students
looking to assimilate into American culture. These students deserved a teacher who understood their point of view
but drove them to educational success. They deserved a teacher that would help them find their voice. It was this love
that led me to spend hours in the classroom.
Please insert a brief biographical profile (400 words or less). Please provide a recent full
color photo of yourself in a separate JPEG attachment (minimum of 300 dpi @ 4x6 inches).
Your photo should be a current, professional-quality headshot, suitable for publication.
Image Field
Jenifer Daniels is an award-winning accredited public relations professional and university educator helping brands
execute communication that is both good & smart.
As a New Leaders Council Fellow, Jenifer founded GoodCamp -- a free, unconference advancing smart communications
for nonprofits. As an educator and speaker, Jenifer has taught effective communications to more than 750 students and
shared insights with her peers at TEDxCharlotte, Netroots Nation, Democracy for America, and PRSA's Southeast District
Conference.
Jenifer's work has been featured by the Detroit Free Press, the Charlotte Observer, Time Warner Cable News, Sirius XM,
and other major media distributors. She's also served on several boards and advisory committees, including Sustain
Charlotte, EmpowHERment, Inc, and the City of Charlotte Neighborhood Matching Grants committee. Jenifer earned her
M.A. in communication from Wayne State University and a graduate certificate in nonprofit management from Duke
University. You can learn more about her receive access to free smart communications tools at begoodandsmart.com.
Section C: Authorization
1. Please consider me a candidate for the position(s) checked below for which I meet the criteria:
Director, East Central District (two year term)
Director, Mid-Atlantic District (two year term)
Director, Northeast District (two year term)
Director, Tri-State District (two year term)
Director, Western District (two year term)
Director-at-Large (two year term)
If you are requesting to be considered for a District Director position, would you also be willing to serve in
an At-Large Director position if asked to do so by the Nominating Committee?
Yes
No
I have received and read the duties and responsibilities of the position checked above and will agree to
expend the time and money required to serve if I am nominated by the Committee and elected by the
Leadership Assembly on October 11, 2014.
Date 6/15/2014
Signature
(Signature required. If you do not have an electronic signature, please write your name on a separate piece of paper and e-mail, fax
or mail a hard copy to the Nominating Committee, PRSA, 33 Maiden Lane, 11th Floor, New York, NY 10038. Fax: 212-460-5900.
E-mail [email protected]. PRSA staff will insert it in your application.
Position Statement: Part I
Please provide succinct answers that address each position statement precisely. Please provide examples, data and
other details that support your statement, specifically using your leadership experience from PRSA or from other
boards. Limit your responses to 350-500 words.
The PRSA Board of Directors is made up of people representing diverse groups within PRSA and in society at
large, yet the level of diversity within the industry has a long road yet to travel. As a member of the PRSA
board how would you contribute to the board's and the Society's efforts to realize a measureable increase
in a more diverse membership.
PRSA is made diverse not just by the demographic makeup of its members, but by the makeup of its non-members.
Every day we encounter PR professionals who practice PR, but are not members of a governing body. These
professionals refer to themselves as social media managers, publicists, or event planners, but they are professionals. My hope
(and charge as Board member) is that PRSA will reach out this diverse group of professionals and invite them into the fold. These
are the professionals that will define PRSA in the future.
They are highly visible and are often cross-functional in their professions. They are writers that code. They are event
managers who manage large scale projects. They are communicators who teach part-time. They are the diverse future
that PRSA needs to embrace. And oft times, they are not PRSA members.
I would contribute by being an living example. As a public relations professional who has worked in nonprofit or
educational settings, I understand the challenge of my peers. They work at organizations that can't provide professional
development or their labor of love doesn't provide an extra $350 in their budget to obtain a PRSA membership.
It's time for PRSA to meet people where they are. And the people are at unconferences and meetups. They are in
Google+ hangouts and hashtags. They are everywhere ... and they don't use Oxford commas or AP Style Guides.
Position Statement: Part II
Please provide succinct answers that address each position statement precisely. Please provide examples, data and
other details that support your statement, specifically using your leadership experience from PRSA or from other
boards. Limit your responses to 350-500 words.
As part of the organization's overall mission, PRSA seeks to foster more accurate and better-informed
perceptions of the value and role of public relations. Given the increase in social media channels in the
world today and the growing proportion of social media functions as part of a PR professional's
responsibilities, what strategic skills would you bring to the PRSA board that will help the organization
fulfill this important mission?
My strategic skills are rooted in the professional development activity that was the APR process. While I watch many of my peers
confuse social media as a 'thing that you do', I understand that it is a simply a communication tool used to disseminate a message.
With that being said, I have experienced first hand what it means to manage social media in a crisis
(http://www.nten.org/blog/201O/11/11/social-media-crisis-communication-lesson-learned-charlottemeckelnburglibrary) and have taught these skills to other communications professionals via blogging and at conferences
(https://storify.com/prsacharlotte/seprsa14-day-1), trainings, and webinars. I've also experienced the lows of what social
media can do in a person's life (my TEDx Talk: https://www.youtube.com/watch?v=TvpEScBJYkw). Over a thousand folks
have watched my TEDx Talk as I attempted to make sense of what social media can really do to a PR professional.
I bring a wealth of knowledge and an educational background to the channel that is social media and I've demonstrated
my willingness to share that with others. I can assist PRSA by adding that knowledge to improve the APR and pre-APR
testing process as well as help provide counsel to PRSA staff on how to effectively use social media to communicate with
members and potential members.
The
applicant's
personal
information
only made
to the
2014 PRSA
Section
D: Legal,
regulatory
or otherismatters
thatavailable
might reflect
adversely
on Nominating
the profession
Committee
members.
or the Society
Are you currently aware of any prior or pending business, legal, regulatory or other matter involving yourself
that may arise during your prospective term of office that might reflect adversely on the profession or the
Society? If yes, please provide details. Any information you provide will only be seen by the Nominating
Committee, and will not be divulged to any other member of PRSA, staff member of PRSA or the public.
No
Yes
Please provide details
Section E: Candidate contact information Contact information is for PRSA Nominating Committee use
only and will not be posted on the PRSA website. (We request your number in order to reach you for one of
two reasons: 1) if the Nominating Committee has questions following your interview during its deliberations
or 2) to notify you of the Nominating Committee's decision.)
Primary Contact Information
Address
City, State, Zip
Home Telephone
Cell Phone
E-Mail
Secondary Contact Information (if different)
Address
City, State, Zip
Home Telephone
Cell Phone
E-Mail
Candidate Attestation
I attest that, to the best of my knowledge, the information contained in this application is true and accurate
and contains no significant omissions. I understand that the details of the deliberations and votes about any
specific candidate or office in the PRSA nominating process are confidential, and I pledge to maintain that
confidentiality. I acknowledge that submitting an application with inaccuracies or omissions, revealing
confidential information known by me, or repeating confidential information provided by others, is a breach
of the PRSA Member Code of Ethics. In addition, I acknowledge that if such a breach occurs, the Nominating
Committee may refuse to consider my candidacy.
Date 6/15/2014
Signature
(Signature required. If you do not have an electronic signature, please write your name on a separate piece of paper and
e-mail, fax or mail a hard copy to the Nominating Committee, PRSA, 33 Maiden Lane, 11th Floor, New York, NY 10038. Fax:
212-460-5900. E-mail [email protected]. PRSA staff will insert it in your application.
PLEASE SCROLL UP TO FIRST PAGE OF THIS FORM TO SUBMIT
THE COMPLETED APPLICATION FORM to [email protected]
DEADLINE IS TUESDAY, JUNE 17, 2014 AT 5:00 P.M.
(In the time zone in which the candidate resides)
When you submit your application electronically,
you will receive an automated e-mail confirmation within the hour.
If you do not receive this automated e-mail,
it is your responsibility to contact PRSA at [email protected]
or 212-460-1403 to confirm receipt of your application.
The application form is complete and ready to submit.
Submit Form