Jordan Rubin - Join The Beyond Organic Revolution Today!

Volume 2
|
2013
Jordan Rubin
Teaches YOU How to Transform Your Terrain!
Beyond Organic Recipes
for the New Year
Check Out Our New
Raw, Organic, Live Foods
GMO’s Stranglehold
on American Agriculture
Love Your Skin
Go Toxic Free
Cow 2.0
The Next Generation
of Beef and Dairy
Getting Fit
with Dr. Josh Axe
$4.95 US Retail
Change your Diet • Change Your Life • Change Your World
| 1
Jordan S. Rubin
Publisher
Volume 2; 2013
Jason Dewberry
Associate Publisher
Editor-in-Chief
Jason Longman
Associate Editor
Features
28
The Value of Gold
36
Cow 2.0
54
74
2 |
Whey, once referred to as liquid gold,
redefines the true value of gold.
A new breed of rancher is shattering
the myths associated with conventional
beef and dairy.
Julie Helm
Contributing Editor
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©2013 Beyond Organic All rights reserved.
This magazine is not intended to provide
medical advice on personal health conditions,
nor to replace recommendations made by
health professionals. The opinions expressed
by contributors and sources quoted in articles
Killer Snacks
Are your snacks killing you?
Not if you’re choosing wisely.
The Coffee Conundrum
Can coffee actually be healthy
for you?
are not necessarily those of the editor or
publisher. Information appearing in Beyond
Organic Living may not be reproduced in
whole or in part without express permission of
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Departments
4 From the Ranch
Jordan’s mission trip to India reinvigorated his
passion for health, reaffirmed his passion for aiding
children in need, and even included a momentous
connection to the Maasai tribe in Africa.
26 Charity Spotlight
Nicki Rubin speaks about the Beyond Organic
Foundation’s exciting plans to house a children’s
home on property at the Beyond Organic Ranch.
32 Beyond Organic Recipes
62 Fitness Focus
Dr. Josh Axe goes beyond cardiovascular training
and introduces burstFIT, the fastest way to burn
fat and get the results you’re looking for.
Mission Marketer Spotlight
Insider Reports
6 Who Owns Big Seed?
42 Candy as Cattle Feed
66 Snack Attack
76 Beef Roulette
Nearly half of the meat in the U.S. is
tainted with drug-resistant bacteria—
and that’s just one of the issues with
conventional meat that you should
know about.
80 Not Fit for Consumption
A farmer speaks out about foods that
farmers raise—and that they won’t eat.
40 Korey Johnson
For Korey Johnson, working alongside Jordan Rubin
has been an electrifying experience. Formerly an
electrician, Korey has found success as a Beyond
Organic Mission Marketer—and he tells us how.
Special Reports
12 What Does Your Terrain Look Like?
70 Mike Battistelli
78 Jennifer Felan
What do two feuding 19th century
scientists, fermentation, apple cider
vinegar and herbal remedies have in
common? Plenty. It’s all about your
Terrain. This 12-page section unveils
Jordan’s most exciting—and ambitious—
health initiative to date.
For Your Health
44 Skin Care
8 Suero Cleanse
What you don’t know about skin
care can harm you—and there’s a lot
you probably don’t know. Beyond
Organic dives deep to uncover the
chemicals commonly found in skin care
products, what products are particularly
concerning for children, and why going
Toxic Free is so important.
64 Dr. Pete Sulack
Dr. Pete Sulack, founder of Exodus Chiropractic
International, one of the fastest growing in the nation, is
on a mission to heal the world.
Every day, trillions of cells work to keep your
body healthy. You should be doing everything you
can to keep your cells healthy—especially with a
Suero Cleanse.
58 NuVino and the Lost Art of Health
68 The K & K Connection
Vitamin K2 and Potassium (K) form a
potent one-two punch.
| 3
From the Ranch
There I was ministering, in front of a crowd of an
estimated 80,000 people in the city of Srikakulam
in Andhra Pradesh, India. I was given this amazing
opportunity to share my testimony of health
and healing by my good friend and international
evangelist Dr. Pete Sulack (see pg 64). While this
moment was certainly a highlight of my amazing
trip, I can’t help but believe that the 10 days spent
in India will affect the rest of my life in ways I’ll
never truly understand.
It was a bit surprising that spending 10 days
overseas visiting children’s homes, ministering to
people living in the most impoverished conditions
I had ever seen, and spending time in prayer and
fellowship with an amazing team of 12 passionate
servants of Jesus, that the Lord would confirm
the amazing mission I have been given in leading
Beyond Organic. Even more surprising is the
revelation of several powerful health tools yet to be
released to America that I believe will do nothing
less than positively and potently impact the health
of our nation.
As we were riding on a bus to our first
destination, I overheard a conversation between
my wife Nicki and Dr. Tony Slay, a Bible teacher
and member of our team of 12. Dr. Slay began to
talk about his ministry to the Kenyan Maasai tribe.
Anyone who is a part of Beyond Organic knows that
I have had a burning desire to bring
the health secrets of this powerful
dairy food was to the King and to
group of people to the U.S. since
the entire Maasai tribe, as they value
my trip to Africa in 2006. I would
their special cattle above every other
later find out that Dr. Slay has a
possession. When I told him that we
close relationship with the King of
use cattle containing some of the
the Masai tribe. I sat in disbelief
very same genetics as the cattle of
as he shared his own experience
the Maasai to produce our Beyond
with these vibrant people, admiring
Organic Amasai, he assured me that
their amazing health and physical
he would share this information with
prowess—and learned both he and
the King of the Maasai very soon.
the King were making great efforts
Now, back to India. . .
to spread the Gospel throughout
Driving through the busy streets
the tribe. I spoke with Dr. Slay
of the Indian city Hyderabad, our
about Amasai, and he shared with
first destination, I couldn’t help
me how important this traditional
but notice the plethora of signs and
“Here I am on the Jumbo Tron speaking in front of 80,000 people.”
4 |
billboards promoting the practice of Ayurveda,
which is essential, traditional Indian herbalism.
Considered primary care, Ayurveda has been
practiced in India for millennia. Among the
tenets of Ayurveda is the use of “Sacred Herbs.”
These botanicals that India prizes as sacred are
used daily to promote wellness and are valued
even greater than riches. Perhaps the two most
revered herbs in India are Tulsi, also known
as Holy Basil, and Turmeric. When I began to
research the powerful benefits ascribed to these
sacred herbs, I grew very excited. It was only
then I realized that I must bring this knowledge
back home with me. But instead of introducing
these two herbs in traditional formats such
as capsules or tablets, I knew they required a
special delivery system. We had been working
on a breakthrough herbal fermentation process
called BioXPress, which essentially predigests
a given botanical, making the nutrients and
beneficial compounds more absorbable—and
even creates novel compounds while bathing
the herb in probiotics and enzymes. You can
learn more about these “Sacred Herbs” and the
BioXPress process on page 16.
Now that I’m back home, I have a new
perspective on how truly blessed we are here
“I hope to make a trip to Africa soon to meet with the King of the Maasai.”
in America. I also am ever-reminded that no
manner of possessions, fortune or fame can
compare to the blessings of vibrant health.
I have to admit that the thought of traveling
to India and all the horror stories of ravaged
digestive tracts, dysentery and the instructions
not to eat most of the food set before us had me
a bit apprehensive about the trip. I’m excited to
report that God blessed me with amazing health
during my time in India—due in no small part to
my bringing enough EA Live foods and snacks
to sustain me and skipping many meals in favor
of Green Granola, Veggie Ranch Crackers and
Cinnamon Pecans.
The simple truth is that Beyond Organic
was started so I could ensure a safe and healthy
food supply for me and my family, and I’m
privileged to share these amazing products
with you.
May you, your family, friends and loved ones
have health beyond measure this year!
“Nicki, Joshua and I were blessed to meet so many beautiful people in India.”
| 5
BIG Seed’s Stranglehold
On American Agrigulture
Monsanto is among the Big Six major seed
companies displaying seedy behavior, resulting
in agricultural takeover, unsustainability and
non-renewability of agriculture, and contributing
to ill health and food insecurity. Meet the Big Six
and see with your own eyes how much ground
they’ve taken over during the last several years.
The last 40 years have changed the course of
agriculture. In that time, the seed industry has gone
from a competitive agri-business involving primarily
small, family-owned farms to an industry dominated
by only a few pharmaceutical/chemical corporations,
namely: Monsanto, DuPont, Syngenta, Bayer, Dow
and BASF—also known as the Big Six.
Even more dramatic changes have occurred since
the commercialization of transgenic, or genetically
modified (GM), seeds from the mid-1990s on. Since
that time, GM seed sales have been dominated
globally by Monsanto, DuPont and Syngenta—the
three largest biotech companies that continue to
take over seed supply.
In addition to the stranglehold these companies
have on American and worldwide agriculture,
they are increasingly taking over market share so
that they have no competition and can do as they
choose. Truth be told, there have been hundreds of
transactions—of glibly, yet strategically, buying and
selling of seed companies—so that the Big Six have
the market cornered.
Economists say that when four firms control 40
percent of a market, then that market is no longer
competitive. Estimates indicate that the top four
seed firms now control at least 56 percent of the
global proprietary seed market—and they continue
to take over more territory—consolidating their
control of markets and reducing the competition.
6 |
The Big Six at a Glance
As the world’s largest seed
company, Monsanto has gained
its #1 ranking by research and
development and acquisitions of biotech companies and
seed companies, including gaining 50 seed companies during a 13-year
period. They have strategic alliances with all of the five other “Big Six,”
including a $50 million joint venture with Cargill in 1999.
DuPont has alliances with Monsanto,
Syngenta and others and gains
access to seed varieties it currently
doesn’t own by entering into customized agreements with
some of the largest remaining independent seed companies.
Syngenta has a 50/50 joint venture with
DuPont called GreenLeaf Genetics to sell
foundation seed to other seed companies.
Syngenta once owned Wilson Seeds, which
is now owned by Monsanto’s ASI holding company. In 2003,
Syngenta extended its strategy of bundling transgenic
seeds and proprietary chemicals to its non-transgenic seeds.
Is Monsanto—Leader of
the Seedy Pack— Seeking World
Dominion of the
Entire Food Chain?
Cross-Licensing: The Big
Six’s Unholy Alliance
The figure below shows crosslicensing agreements between
the Big Six—described as “nonmerger mergers” because they do
not involve changes of ownership,
although they do resemble cartel
behavior. Monsanto has a central
position in this unholy alliance, since
it’s the only firm to have agreements to
each of the other five firms, even though
all the firms have one or more connections to the other.
One estimate suggests that more than 80 percent of the land
planted with major field crops in the U.S. contained transgenic
traits owned or licensed by Monsanto.
Bayer has recently become
more active in acquiring
cottonseed companies, although
it purchased Stoneville from
Monsanto for $310 million in 2007.
Dow has become more
aggressive in making
acquisitions and developing joint
ventures. Dow spokesperson, Ted McKinney, said
in 2007: “In our view, you do not have to fully
own each segment of the value chain as long
as you have access to it. We lead with the idea
of partnering, alliances and joint ventures.” Its plans
include a shift from 95 percent chemicals and 5 percent
transgenic seeds in 2004 to 50/50 by 2015.
BASF holds patents on many
transgenic seed traits having to
do with climate change and has
an agreement with Monsanto to
spend up to $1.5 billion on engineering stresstolerant corn, soybeans, cotton and canola,
for which the two companies currently
control almost half the patents.
It appears so. Monsanto executive
Robert Fraley, quoted in Farm Journal,
says: “What you’re seeing is not just a
consolidation of seed companies; it’s really a consolidation
of the entire food chain.”
Monsanto has been aggressively pushing genetically
modified (GM) foods into mainstream America, and biotech
companies such as Monsanto sell GM seeds
and their GM-seed-tailored herbicides as package
deals to farmers.
The catch is that the seeds don’t regenerate from year to
year, causing farmers’ continual dependency on GM seed and
its corresponding, customized chemicals, since by design, the
GM seeds require much more herbicide to grow those GM
crops. Since the seeds don’t regenerate, the farmer must buy
more GM seeds, which require more herbicides to feed these
poison-drinking seeds.
GMO produce has serious health threats, provides less
nutrition and is more vulnerable to climate change, pests
and disease. In short, GM foods are a perfect storm for food
insecurity and ill health.
Don’t put up with Monsanto’s—and the other five of the
Big Six—seedy behavior. They are taking over our seed and
food supply. Choose organic and stop their seedy, destructive
behavior.
SAY
NO
to GMOs
Genetic modification of foods takes genes from a
completely different species and places them into the DNA
of a plant or animal. That alone is a reason to avoid them,
but research says that GM foods lead to organ disruptions
in animals—and humans may not be exempt.
The American Academy of Environmental Medicine
(AAEM) has publicly condemned genetically modified
organisms (GMOs) in our food supply, saying they pose
“a serious health risk.” AAEM has also called on the U.S.
government to implement an immediate moratorium on all
GM foods and has urged physicians to prescribe non-GMO
diets for all patients.
The AAEM reveals a long list of disorders associated
with GMOs: “Several animal studies indicate infertility,
immune dysregulation, accelerated aging, dysregulation
of genes associated with cholesterol synthesis, [faulty]
insulin regulation, cell signaling, and protein formation, and
changes in the liver, kidney, spleen and gastrointestinal
system,” they say.
GM foods hit close to home, too, and you probably have
eaten them because GM corn and soy make up more than
80 percent of all GMOs available and are found in nearly
every processed food in the U.S. Additionally, GM food
manufacturers don’t have to say on the label that a food
contains GMOs.
The truth is that if you don’t purchase foods with the
organic seal or produce, meat and dairy from farmers
using non-GMO seeds, then it’s probably filled with GMOs.
Say No to GMOs before it’s too late.
| 7
Suero Cleanse
Every day, trillion of cells work to keep your body healthy.
You should be doing everything you can to keep your cells healthy.
If you tried to count to one trillion, it would take you somewhere around 31,000 years. Considering that
there are trillions—plural—of cells in your body, it gives credence to just how complex the human body is.
Every function the body carries out begins at the cellular level. Trillions of chemical reactions take place
every second in the body, a bonanza of cellular activity.
It follows that, as the health of your cells goes, so goes your overall health. Rarely do we think of health in
such microscopic terms. Out of sight, out of mind is the order of the day when considering cellular health.
This is especially true where cleansing is concerned.
Toxic Load
Periodically cleansing your body
is an important health measure to
undertake. In 2009, the Centers for
Disease Control (CDC) published
its Fourth National Report on
Human Exposure to Environmental
Chemicals. The voluminous 529page document listed the serum
concentrations of 500 different
environmental chemicals—chemicals
that are man-made and have found
their way into our bodies. Five years
in the making, the CDC’s report
is shocking and alarming—and it
doesn’t even come remotely close to
uncovering the real issue.
On the surface, the report is useful. The fact that it
tracks the increase in various chemical levels in our bodies is
incredibly relevant. The problem with the report is this: As
stated early on, the chemicals tested were “selected on the
basis of scientific data that suggested exposure in the U.S.
population.” In simple terms, the CDC tested what they were
already looking for—the presence of 500 environmental
chemicals and toxins that were already known to be present
in our bodies.
According to the ToxicFree Foundation, there are over
80,000 chemicals registered in the United States, with
thousands more added each year. While the CDC report
concentrates on 500 of those, the report ignores the roughly
79,500+ other chemicals that we are exposed to in the
United States alone. Another way of putting it is
that the chemicals tested for in the report represent less
than 1 percent of the chemicals we’re exposed to in the
United States.
A River Runs Through You
The cells in your body are constantly bathed in
fluid, a river that runs through your body. Healthy cells
are constantly pulling fluid—and nutrients—in while
expelling fluid—and waste—out. In light of the overload
of toxins that your body faces, it becomes easy to see
why cellular cleansing is so important. If the river that
runs through you is loaded with toxins, then your cells
are fighting an uphill battle.
A closer look at the process of cellular fluid
exchange reveals another issue that shouldn’t be
surprising—our diets aren’t helping much. The process
of fluid exchange is, in part, regulated by both sodium
and potassium. Sodium is responsible for bringing
healthy fluid into the cells and potassium is responsible
for escorting waste—and toxins—from the cells. The
problem with most diets is that they contain far too
much sodium and far too little potassium.
The bottom line is that man-made chemicals are present in
your body, and cleansing is an important step in minimizing
your body’s toxic load. The important question is,
“How should you cleanse?”
Macro vs. Micro
It is easy to think about cleansing
on a macro level. Considering the
sheer number of chemicals we are
exposed to, it makes sense. Most
cleanse programs focus on the bulk removal
of toxins. This is vitally important, but it’s not the
sum total of cleansing. Most cleanse regimens tend
to ignore the micro level of cleansing—cleansing at
the cellular level.
A major reason so many
Americans are unable to
cleanse properly is the overconsumption of sodium and
the under-consumption of
potassium. Your body needs
approximately 500mg of
sodium per day, but many
Americans consume upwards
of 5,000mg per day—10
times more than needed.
Conversely, Americans
should be consuming
4,700mg of potassium,
Remember, every function in your body begins at the
but fall short consuming
cellular level. While we think of toxins as inhabiting major
approximately one-tenth
organs such as the liver, which is largely responsible for
the potassium necessary
removing toxins, we need to remember
for optimal health. Taken
that toxins can inhabit every nook and
together, all these factors
cranny of your body. That includes your
clearly note a need for
cells, and anything that suppresses
cellular cleansing. But how
cellular function will affect your health.
do you go about doing that?
A Major reAson so many americans are unable to cleanse
properly is the over-consumption of sodium and
under-consumption of potassium.
| 9
3- DAY Suero Cleanse Program
The Whey
to Cleanse
It’s amazing how nature sometimes
provides the the perfect answer to our
health questions. It’s equally amazing
how often we forget or overlook those
answers. Such is the case with cultured
whey. Cultured whey is the 2,000-year-old
health secret that can transform the “river
of life” that runs through you.
Hippocrates, the father of medicine,
recommended whey as a health tonic.
Similarly throughout history, whey and
cultured whey have been recommended
for their health benefits, including
their effects on intestinal peristalsis,
intestinal flora regeneration, the
elimination of excess water from tissues,
and in eliminating toxins—and general
cleansing—by the kidneys.
Additionally, whey is cited as
supporting a healthy bladder, blood sugar
balance, energy levels, cardiovascular
health, healthy blood pressure, healthy
joints, skin, muscles and liver; weight
management and much more. While
all that proves that cultured whey is
significantly healthy, it also turns out
that cultured whey is especially suited to
promote cellular cleansing.
You’ll remember earlier it was noted that sodium and potassium play
distinct roles in bringing nutrients into—and waste out of—our cells. As it
happens, cultured whey has an ideal ratio of natural, organically bound
sodium and potassium. Cultured whey isn’t just ideally suited for cellular
cleansing, it’s almost as if it was created for that distinct purpose.
Hippocrates, KNown as the father of
medicine, recommended whey to his
patients over 2,499 years ago.
10 |
Suero Cleanse Program
We already know that the cultured whey in SueroViv, with its ideal
ratio of sodium to potassium, is ideally suited for cellular cleansing.
The cleansing properties of SueroViv don’t stop there however.
The cultured whey in SueroViv stimulates intestinal persistalsis
and contains probiotics and prebiotics that support intestinal flora.
One of the most important functions of the digestive system is to
remove bulk waste, which often contains toxins, from the body.
Supporting the digestive system supports cleansing. Cultured whey
also hydrates the body and provides essential minerals to flush
excess water out via the kidneys and urinary tract, as well as to
support elimination via the liver and colon.
While cultured whey is the perfect functional beverage for “micro,”
“I lost 6 pounds in
3 days on the 3-Day
Suero Cleanse and feel
amazing! I have now
told several friends
about the cleanse and
they are experiencing
great results as well.”
**-Becky
or cellular cleansing, you can see from the information above that it
also supports the “macro” cleansing of larger organs.
** Extraordinary results. Individual results will vary. Always consult with
your healthcare practitioner before beginning any new health program.
Cultured whey has an excellent
ratio of Sodium to Potassium to
help your cells function properly!
The Suero Cleanse Plan
The Suero Cleanse features SueroViv, a certified organic, alkalinizing whey beverage containing
vitamins, minerals, probiotics, enzymes, organic acids and an infusion of organic essential oils.
SueroViv comes in five flavors: Green, Citrus, Gold, Raspberry Lemonade and Orange Cinnamon.
The Suero Cleanse comes in three options: Bronze, Silver and Gold. If you’re a first-time
cleanser, we recommend you start with the Bronze cleanse. During the three-day cleanse, you’ll
want to take a break from eating solid foods, and you shouldn’t drink anything other than the
six bottles of SueroViv (see recommendations on the left).
What can you expect from your cleanse? Everyone has a different experience with cleansing;
however, most people will experience some minor fatigue the first day. This is actually a good
sign, as your body is focusing its effort on removing toxins that have been built up for years, a
process that requires sufficient energy. Most people also experience a surge of energy around the
third day, a sure sign that your body is beginning to function in a healthier manner.
A frequently asked question is, “How often should I do a Suero Cleanse?” The best answer is to
listen to your body. After your first Suero Cleanse, you’ll notice the effect on your body. Use that
as a guide. Whenever you begin to feel the lethargy that can come with accumulated toxin buildup, you should cleanse. That may be once a month or once a year.
More importantly, it pays to remember that cellular health is the beginning of all health. By
periodically engaging in a Suero Cleanse, you can take great steps to improving your overall
health by addressing one of the most overlook areas of health—your cellular health.
| 11
BEYOND
Apple Cider
Vinegar
By Jordan Rubin
When WebMD has a page dedicated to you, you know you’ve made it. Such is the case
with apple cider vinegar (ACV). Long relegated to dusty shelves in the back of specialty
health stores, over the last few years, ACV has surged to the forefront of the minds of healthconscious individuals. It has been touted as being beneficial for digestion, the immune system,
overall metabolism, skin health and muscle health. ACV is no longer sitting on dusty shelves; it
has arrived and is likely here to stay.
to the ultimate degree, an act that makes it
food source for the bacteria, allowing them
to ACV is due in no small part to how it
far different nutritionally than traditional
to flourish and to create all of the beneficial
is made. Apple cider is fermented using
fermented beverages.
nutrients we associate with a fermented
The wide array of benefits attributed
beneficial bacteria. Beyond Organic devotees
To understand why ACV fermentation
beverage. While there are numerous
are no doubt familiar with the benefits
is so valuable, it is necessary to understand
variables involved, that is the basic process of
of fermentation in regards to foods and
how beverage fermentation works, but, more
beverage fermentation.
beverages. Fermentation develops a host
importantly, the life cycle of a fermented
of beneficial nutrients such as probiotics,
beverage. To ferment a beverage, you start
on long enough, eventually the metabolic
enzymes, antioxidants, vitamins, minerals
with a liquid, beneficial bacteria and/or
process of bacteria consuming sugar will
and more. ACV is fermentation carried out
yeasts, and a form of sugar. The sugar is the
create alcohol. If you allow the process to
12 |
If you let the fermentation process carry
Science Behind
the Cider:
Vinegar Studies at a Glance
INSULIN RESISTANCE
Year: 2004
Published in Diabetes Care
Findings: Prior to a meal, insulin-resistant
individuals consumed vinegar and water.
Compared to a control group, the users
experienced improved insulin sensitivity.
The study’s authors concluded that vinegar
continue even further, different beneficial bacteria (Acetobacter)
shares some of the same effects as certain
will convert the alcohol into acetic acid—the primary component of
diabetes drugs.
vinegar. In essence, vinegar is the fermentation process carried out
all the way to the end. With ACV, the fermentation process is allowed
SATIETY (feeling of fullness)
to go on until a highly acidic vinegar is created. Anyone who has
Year: 2005
sampled raw, unfiltered ACV can attest to the acidity of the product.
Published in European Journal of
The act of fermenting all the way to the vinegar stage allows
for the development of a uniquely healthy product. In fact, it’s a
matter of debate as to what it is that makes ACV so healthy. Years of
testimonials from users point to the fact that it’s supremely healthy.
Many of the health claims surrounding ACV are attributed
to its main component, acetic acid, as well as the wide variety of
enzymes that are present. What is known is that its health benefits
result from the fermentation process and the metabolites (nutritional
compounds) created during the process.
Going Beyond
The fermentation process creates different metabolites and
compounds at different stages. Everything from the flavor to the
nutritional content to the pH of the product depends on what stage
Clinical Nutrition
Findings: Healthy individuals were divided
into groups that were fed bread and
increasing amounts of vinegar versus a
control group that was fed just bread.
Researchers noted that not only did the
group that took vinegar feel fuller longer,
but the feeling was also increased as the
amount of vinegar increased.
GLUCOSE STABILIZATION
Year: 2007
Published in Diabetes Care
the fermentation process is halted. There is one other factor that will
Findings: In a study designed to measure
also affect the end result: the growth medium (food for the beneficial
fasting glucose levels, subjects with type
bacterial) that you start with.
2 diabetes were given cheese and either
With ACV, the obvious starting point is apples. But, what if you
vinegar or water before bedtime. The
created a vinegar-like product starting with something altogether
study showed that those who drank the
different? What if you started with an ingredient that is already
vinegar showed a positive correlation in
known for its tremendous health benefits? Now that is an
glucose concentrations when measured
interesting concept.
in the morning.
While I have been a huge fan of ACV in my own personal health
journey, the more I have learned about the power of organic acids,
VINEGAR REVIEW
such as acetic acid or what I call “The Power of Sour,” I have looked
Year: 2006
to incorporate as many naturally fermented foods and beverages into
Published in Medscape Journal of Medicine
my diet and the diet of my family so that I get a broader range of
these organic acids and metabolites created during the fermentation
process. I encourage you to do the same and to go beyond apple cider
vinegar on your own personal health journey.
Findings: In a review of published studies,
the authors concluded that there was
evidence to support the role of vinegar
in blood sugar maintenance, appetite
suppression and weight control via
vinegar’s impact on insulin.
Fermentation has been used for thousands
of years as a means of preserving food and
unlocking nutrients.
What is it about fermentation that makes it so unique? In short,
Recently, a key discovery has been made to apply the art and
science of fermentation to traditional botanicals that are celebrated
for their tremendous health benefits.
Herbal History
fermentation is a process that breaks down substances to their
more basic constituents. Bacteria and/or yeasts act upon a food to
Herbs have been around just as long as fermentation. Whether
break down its proteins into amino acids, its fats into fatty acids
dating back in written history to ancient Egypt, Aryuvedic medicine
and its complex sugars such as lactose into single sugars such as
in India, traditional Chinese medicine and, of course, the hundreds
glucose and galactose. In the case of foods or beverages, this often
of references to herbs and spices in the Bible, herbal remedies have a
makes the nutrients easier to absorb into the body, in addition
long tradition of use.
to creating organic acids, such as lactic acid, which act as natural
preservatives due to their anti-microbial effects. But that’s only half
the fermentation story. Because, while fermentation is essentially a
process of breaking down, it’s actually not a destructive process—it is
a creative one.
During any fermentation process, new compounds are created.
In foods, fermentation leads to the creation of enzymes, organic
acids and antioxidants. Additionally, it also increases the levels of
certain nutrients. The classic example is sauerkraut. Sauerkraut
contains higher levels of vitamin C and B vitamins than the cabbage it
came from, purely due to the fermentation process. This is a concept
we at Beyond Organic like to refer to as “nutritional alchemy.”
14 |
While the use of herbs to promote wellness
nature—hence, the name BioXpress. Instead of
is steeped in tradition and even folklore, there
isolation or extraction, fermentation unlocks all
is much hard science to back up the validity
the active compounds from a botanical, while
of herbs. There have been over 10,000 different
preserving them within a whole food matrix.
compounds identified in plants, a number that
Once again, that’s only half the story. Not only
likely is just a small portion of what’s really
are the active compounds unlocked, but other
there to be found—and there is no doubt
novel compounds are also created during the
more and more will continue to be discovered.
fermentation process. These vitamins, probiotics,
Of the thousands of plant compounds
enzymes, organic acids and antioxidants are a
discovered, hundreds have been identified
further expression of the herb.
In short, the BioXpress herbal fermentation
for their health-giving properties.
process captures the best the herb has to offer,
Studies have shown that in warm climates,
where bacteria and parasites are more likely to
the vital compounds from herbs. Known as
accentuating the positive while adding value
flourish, spicy foods are more prevalent. Those
herbal extracts, these products make up the
through the creation of novel compounds—all
spices also happen to have high antimicrobial
bulk of what you’ll find in most health food
without the use of high heat or chemical solvents.
activity. Inherently, the cultures that use them
stores and pharmacies. Often using chemical
do so for their health properties—even if they
solvents such as ethanol or alcohol, or high
don’t realize why they are using them! Another
heat, the active compounds are extracted from
recent analysis showed that there are hundreds
the plants. The problem with these methods
of medicines—prescription and over-the-
is that the chemical solvents or excessive heat
BioXpress herbal fermentation
counter—that are based on compounds found
are inherently harsh and destructive. They
process, Beyond Organic is excited
in plants. In short, science has confirmed what
significantly alter the herbs they come in
to incorporate this groundbreaking
ancient civilizations have known for years—
contact with, destroying living elements such
herbs’ health benefits are for real.
as enzymes and probiotics. The process is one
Both fermentation and the use of herbal
of separation or isolation, reducing the plant
As the first company in the
United States utilizing the
technology into several amazing
foods, beverages and nutritional
remedies have a rich tradition of use, yet it
to its active compounds alone, and eliminating
supplements. Beyond Organic
is rare to find mention of them being used
nutrients and co-factors that are a part of
Founder Jordan Rubin has long
together. Now, with the advent of the BioXpress the whole plant. Heat also has a tendency
been an advocate of fermented
fermentation process, modern science brings
to denature the herbs. Chemical extraction
these two traditions together. The results are
simply aims to isolate an active compound—
foods and herbal remedies. In his
even more powerful than you might imagine.
and just that compound—while ignoring other
Herbal Fermentation
For many years now, researchers and
manufacturers have been attempting to extract
potentially helpful components of the whole.
The BioXpress herbal fermentation process
own words, “I’m shocked it’s taken
this long for anyone to develop a
natural fermentation process that
is just the opposite. It allows the active
can be applied to herbs, amplifying
compounds to express their true biological
their ability to impact health.
Fermentation has been used for
thousands of years to unlock the
true potential of the foods we eat.
Herbs have a history every bit as
long. I am beyond thrilled to finally
have access to these fermented
herbs myself—and to offer them to
the thousands of Beyond Organic
devotees who truly care about what
they put into their bodies.”
| 15
Transform Your
Terrain
One hundred and fifty years ago, two scientists engaged in what seemed at the time to be a
minor squabble. They each had a theory they believed in, and, more importantly, neither man
was willing to believe or even consider the other’s position.
One of those men was Louis Pasteur, whose name is enshrined in the annals of modern medical
history. You’ve likely never heard of the other man, Antoine Bechamp. Because these men were
so resolute in their own beliefs, they left no room for compromise.
And our health has suffered for it.
The “Cause” of Disease—
from the Outside,
the Inside, or Both?
But what about the other
of unnecessary deaths. Today, such a
contemporary of Pasteur, and he had
practice would be akin to homicide.
an altogether different take on the
Louis Pasteur is
unsurprisingly, resulted in thousands
theory? Antoine Bechamp was a
The question is: Have we taken the
cause of disease. He believed that
germ theory too far? While I believe
the body’s “terrain,” when weakened,
in elements of the germ theory, for
development of
attracted disease. Known as the
me personally, it stands a distant
the process of
“terrain theory,” Bechamp’s idea
second to Bechamp’s theory, that
was seen to be the direct opposite
disease can only occur in a body
best known for his
“Pasteur-ization”—
of Pasteur’s germ theory. The two
whose terrain (cells, extracellular fluid
technique
feuded over their theories, and today
and blood) has become weakened.
designed to kill
it’s obvious who won out. Pasteur’s
I think that modern medicine has
name is still recognizable. Bechamp’s
given up too much of itself to the
name is little more than a footnote.
germ theory because it has caused
an industrial
all living bacteria
in foods and beverages in the
name of safety. You probably know
Perhaps the most regrettable
people to believe that poor health
fallout of this is that there is clearly
comes from outside the body. For
room for both theories. However,
every disease that exists, scientists
point where he believed these
Pasteur’s germ theory is the one
have created, or are trying to create,
“germs” needed to be destroyed
that took hold. Much of what
a medicine to combat it.,
will probably surprise you.
Pasteur believed has proven to be
I believe that our complete and utter
true. We now know that there are
reliance on these medicines as our
before him and on his own
microorganisms that cause—or at
only avenue to health is horrifying
experiments, Louis Pasteur finalized
the very least contribute to—certain
and totally misleading. And it’s
the “germ theory” of disease. Boiled
diseases. Before Pasteur’s time,
almost all due to the underlying
down, the theory states that the
it was considered unnecessary
mindset that the germ theory is the
cause of many diseases within the
for surgeons to wash their hands
only theory worth believing in.
body are microorganisms that come
between the time they dissected
from outside the body.
cadavers and delivered babies, which,
that part of the story.
However, how he arrived at the
Building on the work of scientists
16 |
†
That is something I have
never accepted.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
The Terrain
While I appreciate the science
behind the terrain theory—and
we’ll get to that in a bit—the
reason I truly love the terrain
message is more personal.
I embrace the terrain theory
because it puts us in control.
This is why I titled my first book,
Patient, Heal Thyself.
Bechamp’s theory basically says
that germs are opportunistic. They
seek out weakened tissue and invade
it. Therefore, in order to combat
poor health, it is of the utmost
importance to support a healthy
bodily environment—what came to
be called a healthy terrain.
A great example of the difference
between a healthy and unhealthy
terrain is the story of 10 individuals
dining at the same restaurant and
consuming the same food. If each
was served raw sushi that was
loaded with germs, and within
three hours, five of the 10 develop
symptoms of food poisoning, what
kept the other five from experiencing
the same symptoms? The answer?
The health of their terrain—the inner
environment of the body’s cells
and tissue.
The word “terrain” fits perfectly. It
creates a potent image of the vast
network of tissue and cells that weave
throughout the body as terrain on
which health either grows or dies. You
can almost visualize it. The idea that I
can take steps to make that terrain as
healthy as possible—and in doing so,
can avoid falling prey to ill health—has
great appeal to me.
The crazy part is that as much as
Pasteur’s work has been validated
through science, so has Bechamp’s!
Weston A. Price, a Harvard-trained
dentist who travelled
the world studying
indigenous populations,
noted that those who
ate a native diet without
processed foods and
lived a vigorous life rarely
suffered from the diseases
of modern commerce. In other words,
they cultivated a healthy terrain.
He also noted that when the
“Western” diet of processed foods
infiltrated their world, these cultures
began to succumb to modern
diseases.
While there are reams of scientific
data to support the terrain theory, it
may be more useful to apply common
sense. In a nutshell, the terrain theory
says that overall health is dictated by
the health of your cells and the tissue
they make up. As long as that terrain
is healthy, then you are more likely to
experience overall health. The thing
is, this is totally accepted. Every
medical professional in the world will
tell you that eating and living healthy
are the keys to being well.
One hundred and fifty years ago,
two men had what they believed
were competing theories. In reality,
what we know today is that there
is a common ground between the
two. Yes, germs can lead to disease—
in individuals who already have
a weakened terrain, that is. However,
preparing a proper terrain within your
body is the best way to stay healthy.
How did it happen, then, that the
germ theory gained an incredibly strong
foothold, while the terrain theory was
brushed aside? There are roomfuls of
conspiracy theorists who love to point
out that there is a lot of money to
be made from the fact that the germ
theory relies on pharmaceuticals and
vaccinations in order to combat disease.
While this is certainly true, I don’t believe
it’s quite that simple.
The reality is that, at the time, the
germ theory offered people hope.
In the mid-19th century, coming just
off the Industrial Revolution and the
urbanization of developed countries,
disease was commonplace, especially in
the densely populated cities. There was
certainly a feeling of lack of control.
Squalid living conditions, combined with
a diet increasingly reliant upon processed
foods, exacerbated the terrain issue. For
many of the people whose families were
struck down by disease, they had little
hope of improving their terrain. The germ
theory offered hope, and rightfully so.
Slowly but surely, though, the hope
offered by the germ theory morphed
into an utter reliance on it. The idea
that you could treat your body and
your health with disinterest—that you
could essentially ignore your terrain—
is born of the germ theory. Fast
forward a 150 years, and the results
are clear. We are as unhealthy as we’ve
ever been. The diseases of modern
society are somewhat held at bay with
pharmaceuticals. However, Americans
live sicker and die younger than
people of other high-income countries,
according to a new study released by the
National Research Council and Institute
of Medicine.
It’s clear what
we need to do.
We need to
reclaim
our Terrain.
| 17
Transforming Your Terrain
As I mentioned before, when I
portion of supplement
first learned of the Terrain Theory,
sales in stores across
I immediately gravitated to it.
the country.
My excitement was directly related
A quick look at the
to my own personal experience.
typical process used to
At the
create herbal extracts
age of 19,
reveals two issues
my digestive
that have prevented
and immune
me from personally
systems failed
manufacturing herbal
me. I now know
supplements—one obvious
that the root of my
and one not so obvious. Using
issue was a systemic
harsh chemical solvents and
breakdown in my
heat fundamentally changes
terrain. What I found most
a product. Hexane, one of the
interesting was this: after my
most commonly used solvents,
initial diagnosis of Crohn’s
kills enzymes and beneficial
colitis, a digestive health disease, I went on to suffer
microorganisms indiscriminately.
from more than a dozen seemingly unrelated health
Heat can do the same. That alone
challenges. Once my terrain failed, my body was
is an issue, but it’s the reason for using
left open to predators—exactly as Antoine Bechamp predicted.
chemical extraction that bothers me
To be clear, supporting your inner terrain isn’t a panacea for all
health—just like relying solely on pharmaceuticals isn’t. Instead,
the most.
When chemical extraction is used on
supporting your inner terrain is the simplest, most logical first step to
herbs, the goal is to extract whatever active
embracing true health. Not only is it common sense, I can personally
compound resides in the herb that is believed
attest to its importance.
to make it “healthy.” All other nutrients that
As someone who has manufactured and sold nutritional
exist—and many of them have benefits of
supplements for over a decade, formulating a supplement that
their own—are ignored. I have always disliked
supports the terrain theory has intrigued me. Until now, I’ve never
this concept. I have consistently asserted
been able to find the right combination of science and ingredients to
that it’s the “whole plant” that provides the
make that possible. Thankfully, today I am very proud to introduce
benefit, not just one aspect. As you may have
Terrain Living Herbals.
guessed, we’ve finally figured out a way to
There has never been a product line like Terrain Living Herbals—
extract—or better yet, bio-transform—the
ever. It is the single most unique herbal supplement concept I’ve
entire essence of herbals. Fermentation,
ever seen. The secret to Terrain is that it combines two time-honored
long-used as a means of preserving and
health practices in a way that has never been done before.
improving the vitality of food, turns out to be
The starting point for Terrain Living Herbals, is, quite obviously,
plants and herbs. Herbal formulas have a long tradition of use for
their health- and life-affirming properties. Every civilization in written
the perfect process for truly unlocking the
full spectrum of benefits found in herbs.
Fermentation applied to herbs offers a
history has used herbal formulas to promote health. Today, herbal
far more inclusive approach than chemical,
extracts are big business in the United States, accounting for a large
alcohol or heat extraction. Much like these
There has never been a product line like
Terrain Living Herbals—ever.
18 |
Please note: Jordan did not consume Terrain during his illness. Jordan consumed a diet rich in cultured
dairy, grassfed meat and veggie juices as well as a soil-based probiotic supplement.
Terrain Living Herbals will allow you to Express
Your Health. They are the first and only Living Herbal
Supplements that simultaneously rebuild your body’s healthy
flora while providing a full complement of herbal nutrition.
harsh extraction methods, fermentation unlocks the active
proud to offer Terrain Living Herbals in nine different
compounds in herbs—but that is where the similarity
formulas. All of them use traditional, fermented
ends. Where chemical or heat extraction seeks to isolate,
botanicals and herbs from around the world, including
fermentation seeks to express, create and expand. With
Holy Basil, Turmeric, Ginger and Kombucha Tea.
fermentation, not only are the active compounds of the
Terrain Living Herbals will allow you to Express
herbs released, but a bevy of other nutrients are also
Your Health. They are the first and only Living Herbal
enhanced or created. If you have to choose between an
Supplements that simultaneously rebuild your body’s
extracted herbal supplement with one active ingredient or
healthy flora while providing a full complement of
a biologically expressed, fermented botanical that includes
herbal nutrition. Terrain Herbal Living Supplements
everything that particular herb can offer, the choice
use probiotic organisms to unlock the raw power of
is obvious.
traditionally prized botanicals, going beyond ordinary
It’s also incredible support for your personal terrain.
herbal extracts to supply a unique living herbal
Terrain Living Herbals are the result of a 3- to 4-month-long
supplement containing vitamins, probiotics, enzymes
fermentation process. That fermentation process utilizes
and antioxidants alongside the powerful active
ancient symbiotic cultures which produce enzymes that
compounds that give traditional herbs their health
aid the digestive system, and, most importantly, allow for
benefits. Terrain Living Herbal Supplements allow you
the proper re-colonization of your gut. That means all of
to rebuild your inner-ecosystem and replenish the
the vitamins, minerals and antioxidants that are a part of
key nutrients your body craves, while also providing
the finished product are better able to be utilized by your
unmatched herbal nutrition.
optimally functioning digestive tract.
For an in-depth look at the traditional health properties
of herbs, you can flip over to page 20. Beyond Organic is
†
It’s been 150 years since the Germ vs. Terrain debate
started, but all that matters to you is realizing that it’s
never too late to Reclaim Your Terrain.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
| 19
•Raw/Living • Certified Organic • Antioxidants
• Enzymes • Probiotics • Organic Acids • Zero Calories
Terrain is a living, liquid herbal supplement created through a synergistic combination of powerful organic botanicals
infused with ancient symbiotic microorganisms providing a wide array of bioavailable phytocompounds. Our BioXPress™
fermentation process creates beneficial metabolites such as organic acids and B vitamins.†
Transform your Terrain with the power of living herbs.
Sacred Herbs
Transform your Terrain with
Sacred Herbs for balanced
pH levels in the body, proper
digestive function, and a healthy
metabolism.
•Supports a healthy
inflammatory response†
•Supports a healthy
immune system†
•Helps you maintain blood
sugar levels†**
•Helps maintain normal
cholesterol levels†**
** Already in the normal range}
20 |
†
Turmeric
Transform your Terrain with
Turmeric for balanced pH
levels in the body, proper
digestive function, and a
healthy metabolism.
• Supports healthy joint
function†
• Supports healthy skin†
• Provides antioxidants to
help support your cells
against excessive oxidation
and free radicals†
• Supports cardiovascular
health†
Ginger
Transform your Terrain with
Ginger for balanced pH
levels in the body, proper
digestive function, and a
healthy metabolism.
•Supports cardiovascular
function†
•Supports a healthy
inflammation response†
•Supports healthy
intestinal function†
•Support for occasional
nausea†
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
“I have spent the last decade and a half traveling the world in search of powerful
plants to improve the health of mankind. Terrain Living Herbs combines ancient
wisdom and modern science representing the greatest breakthrough in herbal
supplementation I have ever seen.”
Holy Basil
Transform your Terrain with
Holy Basil for balanced pH
levels in the body, proper
digestive function, and a
healthy metabolism.
• Supports a positive
stress response†
• Promotes a healthy, calm
and balanced mood†
• Promotes healthy
energy levels†
• Supports cellular health
and integrity†
—Jordan Rubin, Founder & CEO, Beyond Organic
Kombucha Black Tea Oregano
Transform your Terrain with
Kombucha Black Tea for
balanced pH levels in the body,
proper digestive function, and a
healthy metabolism.
• Supports healthy
energy levels†
• Supports the body’s natural
detoxification†
• Provides antioxidants to help
support your cells against
excessive oxidation and free
radicals†
Transform your Terrain with Oregano
for balanced pH levels in the body,
proper digestive function, and a
healthy metabolism.
• Provides antioxidants to
help support your cells
against excessive oxidation
and free radicals†
• Supports respiratory health†
• Supports healthy immune
system function†
• Maintains a healthy inflammatory
response to seasonal stressors†
Peppermint
Transform your Terrain
with Peppermint for
balanced pH levels in the
body, proper digestive
function, and a healthy
metabolism.
• Supports healthy
digestion†
• Supports healthy
brain function†
Milk Thistle
Echinacea
Transform your Terrain with Milk Thistle for
balanced pH levels in the body, proper digestive
function, and a healthy metabolism.
• Supports healthy liver function and
detoxification†
• Supports healthy kidney and
gallbladder function†
• Promotes healthy skin†
Transform your Terrain with Echinacea for
balanced pH levels in the body, proper digestive
function, and a healthy metabolism.
• Supports healthy immune system response†
• Maintains a healthy inflammatory
response to seasonal stressors†
• Promotes healthy drainage of the
lymphatic system†
•Raw/Living • Certified Organic • Antioxidants
• Enzymes • Probiotics • Organic Acids • Zero Calories
For more information about Terrain Living Herbals contact your
Independent Mission Marketer or visit us at www.LiveBeyondOrganic.com
| 21
Herbology 101
People have been practicing the art of herbal
remedies for thousands of years. Over that
time, much has been learned about the health
benefits of many of these herbal remedies. In
this section, we explore several of the most
traditional—and beneficial—herbs.
22 |
Holy Basil
Latin name: Ocimum tenuiflorum
In Food: Not to be confused with Sweet Basil, Thai Basil or
Lemon Basil, Holy Basil has a taste similar to cloves, and is
popular in Thai cuisine mixed with various meats in a stir-fry.
In Health: Holy Basil is considered a sacred herb in India for
good reason. Traditionally, Holy Basil has been used to support the
immune system on varying levels and also as a digestive health aid.
More recently, interesting research has come forward that notes
Holy Basil’s effect on blood sugar, cardiovascular health and the
support of a healthy mood .
Bottom Line: Holy Basil has been—and still is—one of the most
studied herbal remedies due in no small part to its wide array of
benefits throughout the body.
Echinacea
Latin name: Echinacea
In Food: Although in traditional preparations echinacea root is
brewed into a tea, it doesn’t have any real history as purely a food.
There’s a good reason for this because echinacea, when allowed to
sit on the tongue or consumed in large amounts, actually causes
numbness of the tongue. That’s not exactly what most people look
for in their food.
In Health: If you’ve heard of echinacea—which is likely,
considering the enormous amount of attention it has received—
then you know about its ability to support healthy immune
system-function. Echinacea works to bolster the immune system
by stimulating the production of T cells. It also stimulates white
cells in their battle against unwanted toxins.
Bottom Line: The explosion of echinacea came about for good
reason—it may be the single most important immune supporting
herb we’ve ever seen.
| 23
Ginger
Oregano
Latin name: Origanum vulgare (Bonus name fact: Oregano
means “delight of the mountains” in Greek.)
Latin name: Zingiber officinale
In Food: Where to start? Ginger has experienced somewhat of
a renaissance in the past decade in the United States. A staple
of Asian cuisine, ginger is used in a variety of ways. It can be
used raw to flavor a salad, pickled to make a side dish, dried and
In Food: Of all the plants and herbs on this list, oregano is the
ground to spice up a favored dish—and it is an essential ingredient
one most likely found in your own kitchen. Commonly used in
in Indian and Thai curries. With its contrasting spiciness and
Mediterranean cooking, oregano’s strong, assertive herbaceous
sweetness, ginger is one of the most versatile herbs/spices you can
flavor has made it a staple in cooked and raw foods.
keep handy.
In Health: Much of oregano’s flavor comes from the same place
In Health: Much of the traditional use of ginger centers around
as its health benefits— the essential oils that are packed into it. It
its benefits to the digestive system. This traditional use has, over
has been traditionally used to support a variety of immune system
the last decade, been backed by loads of scientific research. It is
and digestive health functions, but it’s oregano’s rare benefits to
an intestinal spasmolytic which relaxes and soothes the digestive
the respiratory system that have earned it a special place among
system. Ginger has also been shown to ease the symptoms of
herbal formulas.
motion sickness and occasional nausea—especially nausea in
pregnant women . Finally, ginger contains gingerol, a compound
which supports healthy inflammation levels in the body.
Turmeric
Bottom Line: It’s great to see ginger finding a home in our
kitchens. Its uniquely complex flavor is matched only by its
health benefits.
Latin name: Curcuma longa
In Food: Peppery, warm and packed with flavor, turmeric has
been used for thousands of years to season foods across Southeast
Asia where the plant grows. Most of us know turmeric as the
dried spice that comes from the rhizome root of a plant; however,
many cultures use the leaves of the turmeric plant to wrap food in
before cooking.
In Health: What’s in a color? Everything, where turmeric
is concerned. Turmeric gets its yellowish-orange color from
curcumin, the natural phenol that is thought to be responsible
for many of the health benefits associated with turmeric.
Traditionally, turmeric has been used as a digestive aid and as a
food preservative since it has high antimicrobial activity. Turmeric
has a high antioxidant capacity, making it ideal to support
cellular health, and it has even been shown to support healthy
inflammation levels in the body as well as being an aid to healthy
weight management .
Bottom Line: We’re surprised that turmeric hasn’t been hailed
as “the next great health aid,” as it continues to show powerful and
far-reaching benefits.
24 |
Black Tea
Latin name: Camellia sinensis
In Food: Well, it’s tea—possibly the most widely consumed
beverage on the planet!
Milk Thistle
In Health: Tea has been consumed for thousands of years,
sometimes as an herbal tonic. Black tea is brimming with
antioxidants that are particularly effective in supporting
Latin name: Silybum marianum
In Food: While you’ve likely never seen milk thistle on the menu
at your favorite restaurant, it has been consumed for hundreds of
years. The leaves are used in salads (thistles removed, of course),
and the root can be boiled, roasted or even consumed raw.
In Health: For 2,000 years, milk thistle has been used as a
detoxifier, particularly for the liver, kidneys and gallbladder. It is
known to have a supportive effect on inflammation levels in the
body and gets its antioxidant potency from silymarin, a group of
cardiovascular health. The tannins in tea are good for digestion,
and the caffeine in lower levels can be beneficial in support
of the brain and nervous system. While these benefits are
plenty, there is an even better way to enjoy the benefits of black
tea—by consuming a fermented version , known as kombucha.
Fermentation of black tea truly unlocks its power , packing it with
probiotics, B vitamins, amino acids, and polyphenolic antioxidants.
Bottom Line: Black tea is great—but it’s made all the more
powerful by the power of fermentation, so go Kombucha.
antioxidant flavonoids that work to prevent free radicals from
effecting liver cells, inhibit toxins from entering liver cells and aid
in the cell regeneration process.
Bottom Line: The liver is the primary organ associated with
removing toxins, and we know of no other herbal that supports
liver function as well as milk thistle.
Peppermint
Latin name: Menthe piperita
In Food: Interestingly, while peppermint has been used as an
herbal remedy for thousands of years, its use as a food additive has
flourished only recently. Today, it is used as a flavoring agent for a
wide range of popular foods and personal care products.
In Health: Peppermint is an age-old herbal formula that has
been used to soothe a wide range of abdominal discomforts. In
fact, clinical trials have indicated that peppermint oil is effective
at comforting digestive disturbances—including occasional
abdominal cramping , bloating, constipation and diarrhea. In one
study, Italian researchers reported that 75 percent of participants
who took peppermint oil capsules for four weeks had a major
improvement in digestive health.. Peppermint oil is also commonly
used to support healthy urinary tract function.
Bottom Line: It’s pretty rare to find something that tastes so
good and provides so many health benefits.
| 25
“Religion that God our Father
accepts as pure and faultless is this:
to look after orphans and widows
in their distress and to keep oneself
from being polluted by the world.”
James 1:27
A VISION
TO CHANGE
YOUR WORLD
Nicki Rubin’s vision for a children’s
home is becoming a reality, and,
together, we can join forces to make
this world a better place for these
children and for others.
Magazine:
Nicki, you’ve had a passion for
children in need and a children’s
home burning in your heart for
some time now. Please bring us
up to date on this.
Magazine:
That’s fantastic!
Not only is that a
personal passion for you,
but it’s also a Biblical
mandate, correct?
Nicki Rubin: Yes; I have. Approximately five years ago when
Nicki Rubin: That’s true. James 1:27—the New
Jordan and I adopted our two children, Samuel and Alexis,
International Version—tells us: “Religion that God our
I remember telling God that I was elated to bring these two
Father accepts as pure and faultless is this: to look
children into our lives, but I was so concerned about all the
after orphans and widows in their distress and to
other children who were not going to be adopted. What about
keep oneself from being polluted by the world.”
them? They needed and deserved care just as much as anyone
That’s another reason why I knew this was what
else. It was at that time that I began to sense that Jordan and
I needed to do with my life. It was burning in my
I would be able to help many more children beyond the two
heart and is Biblically based. I literally prayed to God,
we had just adopted—and I’m happy to say that we’re getting
saying, “Lord, I don’t want to be a benchwarmer.
closer and closer to our children’s home becoming a reality. In
I want to do what you want me to do.” And He
fact, as it stands now, it looks like we’ll open our first children’s
answered!
home this summer at Beyond Organic.
26 |
Magazine:
You mentioned that the first
children’s home is slated to open
this summer. There must be much
to do to get ready.
Nicki Rubin: Since Jordan and I want to be in step with how
God wants to build this, we are taking it a day at a time. In
the past, I saw snapshots of what the children’s home would
Nicki, you have to know
that there will be many
Magazine:
people who want to
join forces with you and
Jordan to impact the
lives of these children. What’s the best
way they can find out more or contribute
to this vision?
be like and what we needed to do, but now I have a clearer—
although not completely detailed—picture of how this is
Nicki Rubin: For the sake of the children, we’re
coming together. What I can tell you is that our first children’s
counting on people supporting this generously! For
home will be on Beyond Organic ranch grounds and in existing
starters, any donation given to our Give a Meal, Get
buildings that will need to be renovated. Additionally, we will
a Meal program through Beyond Organic to the
be moving from our home in Florida to Missouri to see this
Widows and Orphans Fund will go directly towards
through. Surprise!
our children’s home vision. People can also check
out www.beyondorganicfoundation.com for more
Wow. That is a surprise!
Magazine:
information as well as for any updates.
Nicki Rubin: It surprised us, too, but
we believe that’s what it’s going to take to complete this vision.
I love our home and South Florida, too, so this is a big step.
Having to move is never easy and, initially, I had some mixed
feelings about it. However, I simply brought those feelings to
God (since He knows them anyway), and He assured me that
it’s a privilege to be doing what we’re doing—and nothing
short of that—so now I’m ready to relocate.
Magazine:
You are one busy lady! Do you
know any details yet on how
many children will be involved
with this first home?
Nicki Rubin: Well, tomorrow, Jordan, our son Joshua and I
leave for a 10-day trip to India, so we’ll see what becomes of
that. Likewise, I believe that we will have children come from
Africa. Again, Jordan and I simply want to be sensitive to what
and how we believe God wants to build this children’s home—
so nothing is set in stone yet, except for maybe the actual
buildings!
Urban Youth Impact (www.UrbanYouthImpact.com)
In addition to the Beyond Organic
Foundation for the children’s
home, your gifts from Give a Meal,
Get a Meal go to support these
wonderful organizations. Check
them out—and please give from
your heart:
Mercy Ministries (www.MercyMinistries.com)
| 27
Why do we value gold?
You don’t eat it. It doesn’t sustain life. It is simply a metal that is relatively rare. Sure, it’s shiny
and pretty, but that shouldn’t be enough to give it value. However, judging by the fact that gold
prices have skyrocketed over the last several years, it is clear we value it greatly.
While gold does have legitimately useful qualities—because it is highly conductive and
non-corrosive, it makes for good wiring in electronics—gold is clearly “overvalued.” It says
a lot about us that we should value that which directly sustains our life.
We should value that which directly sustains our lives. directly. Gold doesn’t really qualify,
but there is something known as “liquid gold” that does.
LIQUID GOLD
Hippocrates, the Father of Medicine, recommended it to his patients. Galen
(131 – 299 A.D.), one of the most accomplished physicians in history, directed a treatment
center dedicated to it. From Europe down to Africa, from Asia across to the Americas,
whey—known as liquid gold—has been prized for over 8,000 years. The liquid gold moniker
comes from the appearance of whey, a notably golden color.
Whey was first discovered in 6,000 B.C., quite by accident. Milk that had soured naturally
separated into curds and whey. The curds were the first cheese, and the whey may very well
have been the first functional beverage. Its medicinal properties certainly weren’t lost on
our ancestors.
For instance, whey positively affects the intestines, liver and kidneys in multiplied ways.
According to Christopher Vasey, N.D., author of The Whey Prescription: The Healing Miracle
in Milk, here are a few primary areas in which whey works wonders: intestinal peristalsis,
intestinal flora regeneration, the elimination of excess water from tissues due its potassium
content, and in eliminating toxins—and general cleansing—by the kidneys.
Additionally, whey is cited as supporting a healthy bladder, blood sugar balance, energy
levels, cardiovascular health, healthy blood pressure, healthy joints, skin, muscles and liver;
weight management and much more.
Again, our ancestors clearly recognized the health benefits of whey. Throughout history
(see sidebar entitled A Brief History of Whey), whey has been prized—it has had value.
Today, whey is still valued—but for all the wrong reasons.
28 |
FOOL’S GOLD
It is likely that you’ve heard of whey, but not
as a co-product of cheese production. Instead,
you’re familiarity with whey likely comes from the
massive amount of it sold, in powder form, as a
protein supplement. In an interesting twist, the
market for whey protein powder wasn’t created
because of consumer demand—it was created
because of too much whey.
As commercial cheese production ramped up
at the turn of the 20th century, whey became a
“liability” to cheese producers.
They produced a lot of whey, and most of it went
down the drain. Some savvy farmers diluted it and
sprayed it back on their pastures, but for the most part,
the whey was wasted.
It wasn’t until the 1940s that enterprising entrepreneurs
began to find another use for whey. In and of itself, liquid
whey does not contain a large amount of protein. However, if
you could dry it and extract the protein, then you might have a
marketable product.
The rest is history. The whey protein powder market has exploded—you can
find it in warehouse clubs, supermarkets, drug stores and every supplement
retailer in America.
But is it the best use of whey?
THE GOLD STANDARD
Whey is now valued—as a processed powder—for its
protein content. Historically speaking though, it was valued
for its health benefits. Somewhere along the way we’ve lost
our connection with what really makes whey valuable. It’s
not just the protein. In fact, liquid whey is one the healthiest
whole food beverages you can possibly consume.
Liquid whey is an amazing, natural electrolytic beverage.
With naturally occurring electrolytes such as sodium and
potassium, along with a bevy of B vitamins for energy,
liquid whey is ideal as a recovery drink after the body has
been exerted. While the electrolytic benefits of whey are
well known, there is another, greater benefit that often
goes unnoticed.
Is it possible to be hydrated and dehydrated at the same
Sodium is important—it facilitates the movement of water into the cells. Potassium, on the other hand, is largely
responsible for removing byproducts and toxins from the
cells. Unfortunately, since sodium retains
water—1 gram of sodium holds 11 grams of water—if we
get too much sodium, than it can have a negative affect.
Too much sodium and not enough potassium inhibits the
body’s ability to excrete toxins.
Not enough potassium means you aren’t excreting
enough toxins at the cellular level. Too much sodium means
that the body is retaining water and not moving excreted
toxins from the body. In effect, you’re hydrated and dehydrated at the same time.
Tipping the balance on the sodium-potassium ratio
should be at the top of the list on your health agenda.
An 8 ounce serving of liquid whey can provide around
time? It is if you’re getting too much sodium—and not
350 milligrams of potassium, an only around 70mg amount
enough potassium—in your diet. The American Diet con-
of sodium—over four times more potassium than sodium.
tains up to 10 times more sodium than the body needs—and
Liquid whey is an ideal beverage for helping to regulate
up to 10 times less potassium than is necessary. That is a
your potassium/sodium intake and help to keep your
rarely discussed—yet very real—problem.
body’s fluids . . . flowing.
| 29
Suero Gold represents the future of liquid whey. It is pure,
certified organic whey from GreenFed cattle. It also goes
one step further—an extremely important step at that.
The liquid whey in Suero Gold is cultured, adding to
its already impressive benefits.
The culturing process unlocks key nutrients while adding others. It increases
the level of B vitamins—making an already potent functional energy drink
much more so. Perhaps more importantly, it adds probiotics and enzymes
which greatly aid digestion. This is particularly important where potassium is
concerned, since potassium is absorbed by the mucosal cells in the colon and
then taken by the bloodstream directly to the kidneys.
Suero Gold represents a link to our past and what, historically, was
valued. The cows that produce the milk that gives the whey are treated with
reverence. They are fed only greens (never grains)—their natural diet. They
graze on certified organic pastures. They are never given antibiotics
or hormones.
The whey they produce is also treated with reverence. It is cultured—a
historically valued process in its own right—to add nutritional benefits. It is
bottled with all of its benefits intact—the electrolyte minerals, the energizing B
vitamins and gut-friendly probiotics and enzymes. In short, Suero Gold is the
type of healthy beverage that has been revered for thousands of years. Unlike
a shiny metal, Suero Gold is an asset that has true value.
A Brief History of WHEY
In 6,000 B.C., whey
was accidentally
discovered when
milk went sour and
the curds and whey
separated naturally.
The curds become
the earliest forms
of cheese.
In 420 B.C., the renowned ancient
Greek physician Hippocrates, known
as “the Father of Modern Medicine,”
highlights the many health benefits
of whey.
Galen (131-299 A.D.),
another founding father
of medicine, advised
his patients about the
whey cure—and even
directed a treatment
center, sponsored by the
famous school of Salerno
at the foot of the “milk
mountain” in Italy.
For centuries in Spain, whey has also been used
traditionally to enrich bakers’ products. In other
traditions, it’s been used instead of water to make
bread dough. In some areas of the world, such as
central Europe and northern Africa, there is a long
history of drinking raw whey.
BEYOND A BEVERAGE
Liquid whey has been prized for thousands of years as a
beverage. What you may not know is that cultured whey
such as Suero Gold has uses beyond just a healthy drink.
Cultured whey is ideal for adding probiotics, enzymes,
vitamins and minerals to the foods you eat.
Below is a list of some alternate uses
for liquid whey:
• Culturing Foods—
Jordan’s Recipe for “SueroKraut”
DIRECTIONS:
Pour 8oz. SueroGold into a high-power blender.
Cut one head of organic green and/or red cabbage into 2-4
oz. Pieces and add to blender.
Blend on high until desired consistency is achieved.
Pour blend into covered and sterilized glass jar and store in a
cool, dry place for at least 3 days.
Culturing foods such as
Refrigerate Suerokraut and enjoy as desired.
cabbage (sauerkraut) and
The same recipe can be used for culturing
peppers, pickles, carrots or other veggies.
cucumbers (pickles) has a
long history of use. Normally,
the liquid of choice is water,
however, adding cultured
whey adds a significant boost.
• Soaking and Sprouting—Soaking
and sprouting nuts, seeds
and legumes unlocks valuable
nutrients and makes them easier
to digest. Soaking wih cultured
whey adds additional probiotics
and enzymes, further enhancing
Jordan’s Recipe for Soaked
Probiotic-Infused Nuts/Seeds
their digestibility.
DIRECTIONS:
• Soups and Stocks—Adding
cultured whey to soups
and stocks is a great way
to add body-friendly
vitamins and minerals.
8 to 16 ounces of raw nuts/seeds
placed in a bowl.
Pour Suero Gold over nuts/seeds,
covering them completely.
Soak for 6-8 hours.
Pour nuts/seeds into a colander to drain off excess whey.
• Breads and Other Baked
Goods—Most bread recipes
call for water. Replacing all
or some with liquid whey
adds a depth of flavor and a
boost of health.
Place soaked nuts/seeds on a baking tray, and sprinkle
mineral salt, spices, raw soy sauce or any flavoring
you might desire.
Set oven to dehydrate setting (lowest setting for over
140-170 degrees).
Place baking tray with nuts/seeds into oven and dehydrate
for 12 hours or until completely dry.
• Use it to Cook Rice, Pasta
and Oatmeal—This is a
great way to make your
healthy carbohydrates
even healthier.
In 1650, liquid
whey was
a popular
health tonic
in England,
Italy and other
countries.
In 1754, Joseph
Priestly, an 18th
century natural
philosopher,
chemist and
educator,
records that he
“went with a large company
to drink whey,” because
whey has been a popular
drink in inns and coffee
houses throughout history.
In 1749, a patient in the city
of Zurich, Switzerland, was
unable to get well from
medical treatments, but
drank whey on a daily basis
and regained his health.
In 1930, Rutgers
University researchers
discover that whey has
a high mineral content
and is effective in
helping people maintain
their health.
In the 1960s, says John Lucey,
director for Dairy Research at
the University of Wisconsin,
the modern era for whey
began. That’s when food
scientists started to
re-examine whey and to
figure out how to capture
the best from whey.
In 1997, at the Second
International Whey Conference,
there is representation from
24 countries. It is established
that there are many health
benefits associated with
whey consumption, including
antioxidant activity, healthy
cellular growth and effects, and
support of a healthy appetite.
Jordan s
To Start the New Year
I am passionate about healthy food. One of the things that fuels that passion is the
belief that you don’t need to sacrifice flavor in order to eat healthy. In fact, I would
love for that to be your commitment this year. Eat healthy while embracing flavor.
To help you along the way, I’ve included several of my favorite recipes each bursting
with health—and flavor!
Beef and Cheddar Sausage Omelet
Ingredients
Vanilla Ice Cream
(Amasai) Pie
• 2 ounces GreenFed Cheddar and Beef Sausage
• ¼ cup red onion, diced
• ¼ cup red bell pepper, diced
• ¼ cup Shitake mushrooms, diced
• 3 eggs from pasture-raised chickens
• ½ ounce GreenFed Really Raw Cheddar Cheese, grated
Ingredients for
Va n i l la I c e C r e a m (A m a sa i )
• 24 ounces Milk and Honey Amasai
• 3 egg yolks, raw
• 1½ teaspoon organic vanilla extract
• pinch of sea salt
Ingredients for Crust
• 2 cups pecans or walnuts
• 1 cup pitted dates, soaked in water for 5 minutes and drained
• ¼ cup ground flaxseeds
• ½ teaspoon sea salt
• ½ ounce pure vanilla extract
Di r e c t i o n s
To prepare the crust, place pecans in a food processor and
process or pulse until finely chopped. Add the dates, flaxseeds,
salt, and vanilla and process until mixture forms a ball. Turn out
into an 8-inch springform pan and press the mixture into a crust.
Chill for about an hour until the crust sets. While the crust sets,
prepare the ice cream recipe.
To prepare the ice cream, combine all ingredients in a
blender and blend until incorporated.
When the crust has set, pour the ice cream mixture over the
crust and place in the freezer for 2-3 hours or until completely
frozen. Shown with EA Live Dark Chocolate Granola on top of
the ice cream pie instead of the berries. Yield is 6 servings.
Recipe courtesy of Cherie Calbom and Jordan Rubin.
32 |
Di r e c t i o n s
Heat a small omelet pan over medium-high heat.
Add the Beef and Cheddar Sausage and cook
through. Remove the sausage from pan but
reserve the fat in the pan. Add the onion, pepper
and mushrooms and saute for five minutes.
Remove and mix with the sausage.
Add the eggs to the pan and tilt to make sure
the eggs evenly over the bottom. Cook until the
bottom has set and flip over the omelet. Add the
sausage/veggie mixture and the grated cheese,
fold over and slide onto a plate.
JANUARY 2012
| 33
Great Green Salad with Creamy
Amasai-Cucumber Dressing
Ingredients for Salad
(These are just suggestions, add any vegetables you like! )
• Lettuce
• Carrots • Tomatoes
• Radish
• Cucumber
• Red Onion • EA Live Seven Seed Crackers, broken into pieces
• Beyond Organic Grassfed Raw Cheddar Cheese, grated• Amasai- Cucumber Dressing (Below)
Di r e c t i o n s
Toss lettuce and vegetables, portion, then top with crackers and cheese. Add dressing and serve.
A ma s a i - C u c u mb e r D r e s s i n g
Ingredients
• 2 cups Amasai, plain
• ½ cup fresh cilantro, chopped
• Sea Salt and Pepper to taste
• 1 cup cucumbers, peeled, seeded and diced
• 2 Tablespoons fresh lime juice
Di r e c t i o n s Blend all ingredients until smooth. If the consistency is too thick, thin with water.
EZ Pizzas
Ingredients
• 2 slices sprouted whole grain bread or
• 1 sprouted whole grain English muffin
• Pasta Sauce
• GreenFed Cheddar or Havarti Cheese
• Green Onions, Thinly Sliced (optional)
• Sea Salt or Herbamare Seasoning
Di r e c t i o n s
Toast bread or English muffins. Place bread on baking
sheet. Spoon pasta sauce over bread. Place onions over
pasta sauce. Cut slices of cheese and place over onions.
Sprinkle with sea salt or Herbamare and cook in oven for 5
minutes or until cheese melts.
34 |
Jordan’s New Live Smoothie
Ingredients
• 8 oz Amasai, plain
• ½ Haas avocado
• 1 Tablespoon organic, raw honey
• Dash of Vanilla Extract
• 3 organic pastured eggs (optional)
• 1 banana
• 3 Tablespoons EA Live Sprouted Seven
Di r e c t i o n s
Blend until smooth.
Nicki’s GreenFed
Meatloaf
Ingredients
• 1½ pounds GreenFed ground beef
• 1 organic pasture-raised egg, beaten
• 1 onion, diced
• ½ red bell pepper, diced
• ½ teaspoon Dijon mustard
• ¼ cup organic whipping cream
• ½ cup oats
• 1 cup sprouted whole grain toast bread crumbs
(about 2 slices chopped in food processor)
• 1½ Tablespoons organic cane sugar
• 1½ teaspoon salt
Topping ingredients
• ½ cup ketchup
• 3 Tablespoons organic cane sugar
• 2 teaspoons stone ground mustard
• ½ teaspoon chili powder
Di r e c t i o n s
Mix ingredients and bake in loaf pan 1½ hours at 350
degrees. Spoon mixed topping ingredients over loaf the
last 10 minutes. Yield is 4-6 servings.
Recipe courtesy of Nicki Rubin
| 35
COW 2.0
Vilified, castigated and misunderstood, beef
and dairy are making a comeback—thanks in no
small part to a growing group of ranchers
who are raising cattle the right way.
36 |
It’s hard to naturally raise healthy cattle. This, more than anything, defines today’s
reputation of beef and dairy. The chorus of vegans, government pundits, and misinformed
health enthusiasts have redefined how the public views beef and dairy. The most
disappointing thing is that, in part, they are right. Truthfully, most beef and dairy is
unhealthy. Hopefully, that paradigm is slowly changing, thanks to ranchers around the
country who are refusing to produce unhealthy beef and dairy. Call it Cow 2.0.
Myth Busting the Cow
As with many myths, misconception is based partly in truth. Where beef
and dairy are concerned, there are several myths that need to be taken down.
Myth #1: Eating Beef and
Dairy is unhealthy.
The Half-Truth—Conventionally raised
beef and dairy is unhealthy. Simply put, cows
were meant to eat grass. They were never
meant to eat GMO corn, and they were
certainly not designed by God to be pumped
full of antibiotics and growth hormones.
Eating beef and dairy from cows raised
this way is unhealthy. The product is more
toxic, has higher fat content, lower levels of
key nutrients and an unhealthy balance of
omega-6 fatty acids to omega-3 fatty acids.
The Full Truth—Beef and dairy from
grassfed cattle that have been holistically cared for, without antibiotics
A sustainably run ranch offers a glimpse at the “circle of life.”
Cows eat grass and then return nutrients to the soil which help
refresh and replenish the land. It is far more environmentally
friendly than acres of cropland that are
dusted, sprayed and chemically fertilized.
As for the “poor use of land” argument,
much of the land that grassfed cattle
graze on is suitable for growing grass and
little else. It is often hilly and rocky, an
undesirable combination for crop raising.
Myth # 3: You can get
all your nutrition from
plants.
The Half-Truth—This is another
popular argument from vegetarians
and vegans used to support the
belief that eating a plant-based
diet is superior. The argument
and growth hormones, is immensely healthy. They have low levels of
centers around protein,
omega-6 fatty acids—since they are not fed corn, they have higher
and more specifically, the
levels of omega-3 fatty acids, vitamins D and E, higher levels of
amino acids that are
CLA, and are far leaner than conventionally raised beef and dairy.
the building blocks in
The full truth is that eating beef and dairy from grassfed cattle is
protein. You can get all
one of the healthiest things you can do.
Myth #2: Raising cattle is bad for the
environment and a poor use of land
Half-Truth—This myth is often espoused by vegans who claim that raising
cattle hurts the environment, and that the land used to raise cattle would be
the essential amino acids
necessary through a plant-based
diet, but it is very hard to do. Careful attention must be given to
what you eat and when you eat it.
The Full Truth—Simply put, our bodies were designed to
better used to grow grains, fruits and vegetables that could feed far more
eat animal proteins. Besides the fact that they are complete
people. Once again, taken in light of the way conventional cattle are raised,
sources of proteins with all essential amino acids, they are also
this can be seen to be true. Since conventionally raised cattle is unhealthy,
high in omega-3 fatty acids. This is especially important since
it’s easy to make the argument that we would be better off using the land
plant-based omega-3s must be converted in the body, a process
they are raised on to grow edible plants. Furthermore, since raising cattle in
that is very inefficiently handled by the body. Grassfed cattle
a conventional manner is so unnatural, there is a very real argument that it is
are also higher in vitamin D, which can be next to impossible to
bad for the planet.
get from a plant-based diet. This is of particular importance to
The Full Truth—With grassfed cattle, neither argument holds any water.
Start with the fact that, for healthy land, you must have healthy cattle.
people who live in areas with less sunshine—the primary means
by which most people obtain vitamin D.
| 37
As you read these myths, a common thread runs through them. Most of the negative
attention on beef and dairy is directly due to how the cattle are raised. The feedlot philosophy
of raising cattle is unhealthy, and it has cast a long shadow on beef and dairy.
Myth #4: Raising cattle is inhumane.
Myth #5: Eating red meat is bad for
The Half-Truth—Unfortunately, where conventional cattle are
your heart.
concerned, this is pretty much true. Feedlot cattle are penned in tight
The Half-Truth—This myth was introduced decades ago as a
confines, fed an unnatural diet that contains, at best, corn, and, at
result of the Framingham study done in the 1950s, which found a
worst, “food” that you wouldn’t feed your family pet. The unnatural
link between high cholesterol and heart disease. The truth is that
diet and horrible living conditions lead to a large amount of disease,
conventionally raised beef can be high in fat and cholesterol. The
necessitating antibiotics and other drugs to be administered. If the
main culprit is corn, which is used primarily because it’s cheap and it
only choice was between beef and dairy from conventionally raised
fattens up the cattle—unnaturally so.
cattle and a plant-based diet, the choice would be pretty simple.
The Full Truth—There is another choice, one that is diametrically
The Full Truth—Grassfed cattle are leaner, with far less fat
and cholesterol.
opposed to conventional cattle—grassfed cattle that are holistically
raised.. They are fed 100% grass, are allowed to freely roam acres
of land, and are never treated with antibiotics or growth hormones.
More importantly, the ranchers who raise them genuinely revere them
for the sustenance they provide. In short, they are loved.
The Real Green Movement
The myths surrounding beef and dairy have been decades in the making. They are so ingrained that people often refer to them as hard
truths. As noted, most, if not all, of the reasons are due to the unhealthy nature of conventionally raised cattle. Debunking a long-held myth is
hard; debunking several of them is almost impossible. There are, however, a group of people who are trying to do just that.
Dotted across the country are women and men who call to mind the rugged spirit and entrepreneurial mindset of days gone by. They work
impossibly long hours, fighting an uphill battle and an avalanche of misinformed public opinion, because they truly believe in what they are
doing. They are the true green movement, the grassfed ranchers of the world.
Being a grassfed rancher is an undeniable commitment. Raising cattle in a conventional way is all about speed and efficiency—contrary
to nature. Grassfed farmers commit to a patient approach. It yields far less beef and dairy per cow, is far more intensive, and, frankly, is less
profitable from a business standpoint. But, it is healthier in every sense of the word—for you, for the cows and for the planet. As their numbers
grow, hopefully, the unfound myths surrounding beef and dairy will fade, replaced with a certainty that consuming foods from grassfed cattle is
one of the healthiest things you can do for yourself.
38 |
Biltong
BEEF & DAIRY
Portable, delicious and protein-packed, Biltong is air-dried steak that is flavored in the traditional African style, with
coriander, garlic and cider vinegar. Unlike a traditional beef jerky, Biltong is moister and easier to chew, and it also doesn’t
require refrigeration. Made with beef from our GreenFinished cattle, Biltong provides a significant amount of lean protein,
lean-muscle promoting conjugated linolenic acid and supreme flavor.
Ranch Roast
Meaty cuts of our beef from GreenFinished cattle are brined, Applewood smoke-roasted and shredded to provide a
convenient fork-tender meal in minutes. Enjoy the most delicious and nutritious beef on the planet in original flavor with
salt, pepper and garlic or our gluten-free, certified organic BBQ flavored. Just thaw, warm and serve with healthy grains and
greens for the ideal healthy dinner that is merely minutes away.
Beef and Cheddar Pan Sausage
Unique, versatile and succulent, Beyond Organic Beef and Cheddar Sausage will transform ordinary meals into extraordinary
events. Our Beef and Cheddar Sausage is made with GreenFinished beef and our award-winning raw cheddar cheese, then
liberally seasoned to create world-class sausage. Great alone or substituted for ground beef in recipes, it’s the perfect
protein for breakfast, lunch or dinner.
Beef and Cheddar Hot Dogs
What happens when you take the best beef in the world and combine it with the best cheddar cheese?
The best hot dog, of course. Made with GreenFinished beef and cheddar cheese from our GreenFed dairy cattle, each savory
bite is as packed with health as it is with flavor. Plump and juicy, it’s the hot dog elevated to the next level.
Summer Sausage
A classic sausage, slightly smoky and slightly salty, Beyond Organic Summer Sausage is as versatile as it is tasty.
Fully cooked, it’s great when paired with our new Cheddar Bites, or lightly warmed in a pan and served with peppers and
onions. You can even enjoy it with our new EA Live crackers for the perfect marriage of taste and nutrition.
Classic Cuts
For a very limited time, you can enjoy GreenFinished Beyond Organic New York Strips, Ribeyes and
Tenderloin Filets. Each cut is dry aged to perfection and provides the serious beef flavor you expect from a
premium cut, with far less fat than steaks from conventionally raised cattle. These premium cuts are in
extremely limited supply, so please order early!
Raw Cheddar and
RAW Havarti RESERVE
After a long, dry summer, the Beyond
Organic lands get a lot of rain and
abundant sun in the early fall.
Known as a “fall green-up,” the
especially fertile land yields
nutrition-packed grass for our dairy herd to
consume. Last fall, we set aside several wheels of our Really Raw
Cheddar and Really Raw Havarti that were produced from milk taken
during the fall green-up. The combination of an extended aging
period and fresh, unpasteurized milk from the fall green-up means
you are getting the finest cheese we can possibly offer.
Beyond Blue Cheese
Soft, creamy and deliciously marbled with
blue veins, Beyond Organic is excited to
offer Beyond Blue Cheese. Made with
unpasteurized milk from our GreenFed
dairy cattle, this flavorful cheese is perfect
for salads or with our EA Live Seven
Seed Crackers.
Beyond Brie
Subtle, creamy and spreadable, Beyond
Brie is a uniquely raw cheese made
with the milk from our GreenFed dairy
cattle. The lightly tangy flavor makes it a
perfect side for a handful of our EA Live
BBQ Almonds or to spread across some
EA Live Crackers.
Cheddar Bites and the Raw Milk Debate
By Jordan Rubin
“In every book I’ve written, from Patient Health Thyself to
The Makers Diet to Living Beyond Organic, I’ve touted
the benefits of consuming raw milk from cows fed a
healthy diet of greens and grasses. Raw milk contains
numerous enzymes and probiotics that are beneficial
to your health, and that are often destroyed during the pasteurization
process. In fact, the test for whether or not milk has been successfully pasteurized relies
on the testing for the absence of enzymes. I believe that many of those enzymes that are
destroyed are vital to your health.
Unfortunately, raw milk has been under siege. In many states it is illegal to sell or
purchase raw milk, and it is illegal to sell raw milk across state lines. Food-sharing clubs
in many states have been raided by government officials because they were distributing
raw milk.
Our new Raw Cheddar Bites supply the nutrition of raw milk in a safe, legal, healthy
and tasty way. One ounce of raw cheddar bites comes packed with as much protein
as a glass of raw milk, with all the enzymes and probiotics you’ve come to expect from
raw dairy.
To make our Raw Cheddar Bites, we take our raw milk and separate it into curds and
whey—the start of the cheese-making process. Those raw milk curds are then allowed to
age for 60 days, which is the minimum amount of time a raw cheese must be aged. The
resulting cheese is similar to string cheese, with a soft, creamy texture and a clean flavor.
Most importantly, the cheese is never heated, and it retains several of the vital nutrients
found in raw milk.
I believe this product is truly different. In essence, Raw Cheddar Bites are concentrated
raw milk protein. They are an incredibly powerful punch of protein and other nutrients
delivered in a very small serving size. They are perfect for children, athletes, seniors or
anyone else who might require lots of nutrition in a small package.”
| 39
Korey Johnson’s
Beyond Organic Business
is Beyond Electrifying
For Korey Johnson, working alongside
Jordan and the Beyond Organic team and
vision is beyond electrifying. Once an electrical
engineer, Korey has since built a successful
Beyond Organic business—and he tells us how.
Magazine:
So, what was your
first experience with
home-based business?
Korey Johnson: My first experience was going to what I
thought was a job interview, but I wasn’t sure what I’d find. I went
anyway and wound up watching a presentation about clean water and
clean air. That’s not what I’d signed up for, so I had an exit plan—I
excused myself to “go to the restroom” so that I could leave. Before I
left the room, however, someone showed me a copy of a check showing
what that person had made in a month, and it was more than I was
currently making in a year and a half.
As a father with a growing family, that caught my attention, so I
stayed to hear more. I thought to myself, “If these guys can do it, then I
know for a fact that I can do it!” So, that’s what brought us to the homebased industry—it was the potential for income as well as the freedom
that the industry provided.
As an electrician, I worked hard and didn’t mind hard work, but I
had to explore this opportunity.
Magazine:
Korey, tell us a little
bit about yourself and
your family.
Korey Johnson: I’m originally from North Dakota,
and I met my wife while we were in grade school, although we
didn’t start dating until high school. We’ve been married for
Since you’ve been in the
industry for a few decades,
Magazine:
what types of companies have
you worked with and what
you’ve done—some stats, what you’ve like best
and least and so on?
23 years, and we have four children ages 21, 18, 13 and 8. I’ve
been a part of the home-based business industry for about
Korey Johnson: I’ve worked in a variety of home-based
20 years, after serving in the electrical engineering field with
companies ranging from water and air filtration, nutrition and
a degree in electrical construction. I pretty much stumbled
supplementation, technology, travel programs and more. Since 1998,
on the home-based business, but I found that I have abilities
however, nutrition and supplementation have been my mainstay. In
beyond the electrical arena—skills to communicate and to
fact, I learned early on about the importance of protecting the body
share dynamic ideas, trends and products with others.
from the introduction of dangerous, toxic chemicals through skin care.
40 |
“The bottom line
is that it’s not
just adding new
people to the
company. You
must be able
to teach new
people the same
system you use
so that they can
introduce and
enroll people in
Beyond Organic.”
I’ve built teams as large as 60, 70 and 80 thousand people, with over
$140 million in earnings over time. I know that timing is key to starting
with any company. Don’t get involved too early or too late. Experience
has also informed me that many companies aren’t funded properly or
managed well—and I’ve ended up getting burned by companies that were
too young or too immature to handle the growth we could bring them.
In short, I’d say that no company plans
to fail, but they can fail to plan.
Fortunately, Beyond Organic—and
I—plan to succeed.
Magazine:
What are some of the most
important principles and
practices you’ve used to build
and grow your team?
Korey Johnson: Treat the business like a business because if you
treat it like a hobby, then you’ll get hobby results. Likewise, be available.
Everyone is important, so answer the phone or the e-mails when a team
member reaches out to you.
You need to work the process every day, too. It takes enormous effort
to prospect, recruit, present and finalize the enrollment of new people
in your company. I use a funnel illustration to depict this: the amount of
effort needed to achieve the desired results is the top of the funnel and
the team who are exceptional at presenting the products or
the business opportunity.
The bottom line is that it’s not just adding new people to the
company. You must be able to teach new people the same system you
use so that they can introduce and enroll people in Beyond Organic.
Magazine:
Korey Johnson: Jordan’s—and Beyond Organic’s—values,
principles and beliefs are foremost for me. I believe Jordan is led by
God—and that he knows where he’s going business-wise. Jordan has
a track record of success, and I want to be part of where’s he going.
Additionally, Beyond Organic products are phenomenal, ahead of the
curve and are where health and nutrition—as well as consumers—are
moving towards. They taste great and are easy to fall in love with—
and from a business standpoint, there’s higher income per team
member or customer than any other company I’ve seen!
Likewise, I love the 20/20 Vision of one million families living Beyond
Organic by 2020. Even in five years, I believe that Beyond Organic
will be even more of a household name. There’s something special
happening here and you want to be a part of it!
the results are the narrow end of the funnel. Also, be willing to sacrifice
today for the independence you seek tomorrow.
Additionally, the speed of the leader is the speed of the pack. Lead
Great input! So, what
drew you to Jordan and
to Beyond Organic?
Magazine:
Is there anything else
you’d like to share?
Korey Johnson: Yes; here’s my
and train your team so that they can replicate your pace, presentations,
processes and more. For instance, model a two-minute introductory call,
favorite Bible verse. It’s from Philipians 4:13: “I can do all things
point them to a 5-to-7 minute web presentation or video they can use, or
through Him who gives me strength.” Let that be an encouragement
connect them via a 20-to-30 minute three-way call with other leaders on
to everyone.
| 41
Candy as Cattle Feed
Feeding cattle corn is bad enough, but candy?
Believe it or not, this past summer’s drought has
many farmers resorting to candy as cattle feed.
It’s making headlines, but it’s nothing new: cows are being
given candy as feed. The recent drought may be exacerbating
the “candy diet for cows” trend, but it’s been going on for a
while—even though cows should be eating their natural diet of
grasses and greens.
In fact, even the USDA Agricultural Research Service (ARS)
highlights the fact that forage from grasses, legumes and
other greens help cows meet their nutritional needs. The
problem, however, is that what is termed forage, according
to the ARS, can leave a lot of potentially unhealthy latitude—
including candy and more. Some examples include: candy
waste from gummy candies and chocolate; bakery waste such
as stale donuts, cakes and breads; soybean meal; beet pulp;
cottonseeds; brewers grains; citrus pulp and corn gluten.
Those are only a few of the items cows are eating.
The bottom line, however, is that cows need to eat their
natural diet of green plants and healthy forage—not
candy, corn, their own waste, antibiotics, hormones or
any other chemicals.
The simple fact is that when cows are given their
natural diet, their products have higher beta-carotene
and other antioxidant vitamins; vitamin E (4 times as
much compared to corn-fed cows), conjugated linoleic
acid or CLA (3 to 5 times as much compared to corn-fed
The truth is that conventional cows eat more than 100
cows), and omega-3 fatty acids
pounds of this hodge-podge feed per
(2 to 4 times as much compared
Beyond Organic cattle eat only what comes to corn-fed cows).
day, often in a meal called Total Mixed
out of the ground, including grasses,
Ration. Now, cows may be getting
Finally, cows fed their natural
legumes,
forbs and herbs—good, healthy
more candy than ever in their diet
diet produce beef lower in
forage. Good forage provides:
than ever due to the drought’s effect
calories. In fact, if you eat a
on corn.
standard amount of beef (66.5
• up to 75 percent of the protein needed by
That’s not all conventional cattle
pounds a year), switching to lean
lactating dairy cows, but corn silage provides
eat, though—and what we eat through
“greenfed” beef may save you
only about 25 percent.
them. Cattle on a corn diet have higher
17,733 calories a year—which adds
• fiber, which increases the amount of nutrients
levels of carbon and nitrogen isotopes.
up to losing about six pounds a
that cows absorb from food.
These elevated levels suggest that some
year. Cows given their natural diet
cows consumed their own waste, most
• energy, while buffering acids in the cow’s
also produce beef lower in total
likely due to extreme confinement. Then
digestive process.
fat—about one-third compared to
there’s chicken waste as cattle feed.
grain-fed beef.
• what cows are designed to eat.
The FDA says that conventional farmers
The benefits of cows given their
feed their cattle between 1 and 2 million To see more articles like this and stay educated on the
natural diet are clear. But candy as
truth
about
where
your
food
comes
from,
visit
us
at
tons of chicken feces annually.
cattle feed? Never.
www.BeyondOrganicInsider.com
42 |
Beauty’s Chemical Beasts
Consumers use several personal care products a day containing more than 200 different chemicals.
Do you know what beasts lurk in your beauty products? You should because, if you’re like most people, you use
15 to 25 different cosmetic products a day containing more than 200 different chemicals.
The term cosmetics includes shampoo, conditioner, body lotion, deodorant, hand soap, sunscreen and much more—a range of products that
carry loads of chemicals. In fact, some of the chemicals found in personal care products are also used in heavy manufacturing industries to
grease gears, stabilize pesticides and soften plastics. However, of the 10,000+ chemicals used in cosmetics, only 11 percent have been assessed
for health and safety by the FDA or other government agency. Even worse, the Environmental Working Group (EWG) says that one-third of all
personal care products contain at least one chemical linked to cancer.
Here are a few—but certainly not all—chemicals to look out for and to avoid:
• Phthalates, chemicals commonly
used in nail polishes and in
perfume personal care products,
cause birth defects in animals,
while U.S. testing indicates that
phthalates are retained in human
tissue at much higher levels than
previously thought.
•Parabens are chemicals used in makeup,
moisturizers, shampoos, shaving
gels and more. They can increase the risk
of breast cancer and male reproductive
problems. When exposed to sunlight,
parabens can help set the stage for
skin cancer.
• Toxic preservatives—including compounds
that release formaldehyde, a probable
carcinogen—are used to prolong the shelf
lives of many personal care products.
One of these, DEA (diethanolamine), can
cause eye and skin irritations and, at
high doses, can cause liver cancers and
precancerous changes in the skin
and thyroid.
• Sodium lauryl sulfate (SLS) is a surfactant
used extensively in shampoo, soap,
toothpaste and many other personal
care products. SLS can irritate skin for
up to a week, causing free radicals and
inflammation, while damaging skin
proteins and healthy skin oils.
• Propylene glycol (PG) is used in
antifreeze, degreasing agents and in over
4,000 skin care products and cosmetics—
in a supposedly “safe” form. The EWG,
however, cautions consumers that it’s
linked to cancer, toxicity and allergies.
PG is also associated with skin irritations,
including contact dermatitis and urticaria.
• Certain coloring agents and dyes in
cosmetics are common allergens and
irritants, while others contain lead
acetate, a heavy metal that’s toxic to
the nervous system.
• Triclosan is a popular, nonessential ingredient used in many antibacterial soaps
and other personal care items such as deodorants and mouthwashes. A study in
the Proceedings of the National Academy of Sciences says that triclosan—at
relatively low concentrations—is linked to muscle function impairments in
humans. Triclosan reduces contractions in cardiac and skeletal muscles, which
can potentially contribute to heart disease and heart failure.
Avoid beauty’s chemical beasts in your
personal care products. Instead, choose
chemical- and toxin-free products.
44 |
You’d think there’d be extra care
taken when making products
for children, but a whopping 61
percent of children’s bath products
tested, including shampoos,
contained both 1,4-dioxane
and formaldehyde—two highly
dangerous, carcinogenic toxins.
Children’s shampoo and other bath products are touted as “safe”
and “gentle,” but they’re often filled with contaminants and toxins,
according to laboratory tests commissioned by the Campaign for
Safe Cosmetics and the Environmental Working Group (EWG).
Together, they had popular children’s bath products tested for
contaminants by an independent laboratory.
The results were astounding and frightening. A mind-boggling 61
Be safe.
Choose toxic
free instead.
percent of the children’s bath products tested, including shampoos,
showed that they contained both 1,4-dioxane and formaldehyde—
products—including these children’s bath products. It’s a good thing
two chemicals linked to cancer, skin allergies and much more.
we know, too, because 1,4-dioxane and formaldehyde are serious
One of the products that tested positive for having both
1,4-dioxane and formaldehyde is perhaps the most popular brand
toxic offenders.
1,4-dioxane is a by-product of chemical processing and is used to
of baby shampoo, although it was far from alone in containing
make petroleum-based cosmetic ingredients “gentler” to the skin.
toxins. Interestingly, the makers of of this shampoo, a large
Since it’s a by-product of manufacturing, it doesn’t have to be listed
multinational corporation, recently said they were going to re-
on the label. What’s more is that manufacturers could easily remove
formulate their baby products with “safer ingredients,” including
1,4-dioxane from products, but they’re not required to do so under
their shampoo, by the end of 2013. Their adult products, however,
federal cosmetic safety standards; therefore, most keep this highly
won’t be re-formulated until the end of 2015.
suspect ingredient in their skin and body care products. Take a look at
While their “reformulating” may be a step in the right direction,
what the EWG’s Skin Deep Database says about it. It’s rated a “10”—
with the Food and Drug Administration (FDA) standards as they
the highest hazard, with robust data—and has many problematic issues
are right now, that certainly doesn’t mean that their products will
surrounding it.
be free of toxins. In fact, it doesn’t mean much at all as far as what
manufacturers can and can’t formulate their products with.
The truth is that the FDA isn’t authorized to ensure that
It’s a similar story for formaldehyde, which contaminates personal
care items when commonly used preservatives known as formaldehyde
releasers break down over time while housed in product containers.
products are safe prior to their introduction into the marketplace,
It’s not required to be listed on the label, either, since it’s a by-product
can’t require companies to test products prior to being sold and
of formulation or manufacture. The EWG lists formaldehyde as a “10,”
doesn’t require all ingredients to be listed on product labels. The
on the hazard list as well, with significant data supporting its negative
result? Most people don’t know if their products contain toxic
effects on the body.
chemicals —even though many, if not most, do.
Thanks to the EWG and other organizations, however, we’re
learning more and more about what’s really in our personal care
Who wants toxins in the skin and body care products used by infants
and children ? For that matter, who wants them in any products you
use or are used by your family, friends, colleagues or anyone else?
| 45
Does Your Skin Look
Thousands
of Years Old?
How deeply rooted is our desire
for healthy looking skin? If
history is an indication, it goes
back thousands of years.
The cosmetic industry was born several thousand years
ago. Skin care has been a concern even before man fashioned
mirrors, and, from the beginning, civilizations have been
conjuring up creams, lotions and pastes with the thought of
improving skin health and enhancing people’s appearance.
As you might expect, some of the mixtures were ghastly, while
some aren’t that far off from what you might find today.
Ancient Egyptians, desiring to add color to their skin—
especially around their eyes­—would mix copper and lead ore
in a concoction known as galena mesdemet. As awful as that
mixture sounds, keep in mind that these were the same people
who, since they lived in the desert, understood the effects of
the hot, dry climate on their skin and prepared skin creams
made from plants and natural oils. There are even papyrus
scrolls that detail the use of aloe vera as both a skin treatment
and beautifier.
While Ancient Greek women used to apply white lead to
lighten the appearance of their facial skin, they also crushed
berries and applied them as rouge. Of course, they also made
lipstick out of clay and iron. Japanese geisha used safflower
petals as lipstick, but sometimes used bird feces to lighten the
color of their skin.
Concerned about pimples, Ancient Romans applied a
mixture of barley flour and butter to their faces. They also
made protective skin creams using beeswax and rosewater;
however, there were some skin health preparations that used
crocodile dung.
Perhaps the most
surprising thing is this:
Not much has changed
It should be clear by now that, not only has our yearning for
healthy looking and feeling skin been around since well before
the Dark Ages, but throughout civilization, cultures have also
gone to great lengths to create or procure skin care treatments.
Literally, anything that could be spread, smeared or applied to
the skin was considered for its beautifying properties.
46 |
Pure Ingredients = Pure Results
Modern
Skin
In 1862, Charles Wetherill, a chemist, was appointed by then president
Abraham Lincoln to a post in the Department of Agriculture. He soon
began investigating the adulteration of agricultural products, and,
eventually, his division was formally changed to the Bureau of Chemistry.
In 1906, the Bureau of Chemistry was tasked with implementing the Pure
Food and Drugs Act. In time, the Bureau of Chemistry would become the
Food and Drug Administration—the FDA we know today.
Healthy
Skin
Beeswax. Aloe. Honey. Myrrh.
Lavender. Lily. Roses.
It is interesting that the body
that governs skin care products
today was founded by a chemist,
one who was concerned with
the adulteration of consumer
products. You can imagine
him shuddering at the sheer
number of chemicals that are
laced throughout modern-day
skin care products. Throughout
history, we’ve seen examples
of skin care products that are
natural and others that are toxic.
While the days of painting our
faces with white lead are long
gone, we may not be that much
better off.
Ironically, about the only person who could make sense of the ingredient
label on most skin care products today would be a chemist. The vast
majority of the ingredients are hard to recognize and even harder to
pronounce. You may casually overlook them and assume that they wouldn’t
be there if they were harmful. Unfortunately, that’s not always the case.
In yet another ironic twist, the FDA, founded by a chemist and born of
something called the Pure Food and Drugs Act, is nearly toothless when
it comes to regulating the cosmetics industry. Since there are few longterm health studies done on most of the chemical ingredients in skin care
products, their effects are often unknown. Although they may be toxic
in the long run, the FDA cannot regulate them away. So, manufacturers
can use them at will, while the FDA simply publishes guidelines and asks
manufacturers to follow them.
How bad is it? Remember the “white lead as face paint” example. While
we would never think about painting our faces with white lead to make
our skin paler, consider this: in early 2012, multiple reports surfaced that
indicated traces of lead were measured in dozens of lipsticks. The FDA
declared, “We don’t consider the lead levels we found in the lipsticks to
be a safety concern.” After thousands of years, we’re still making some
awful decisions. And lest you think that the toxins are limited to makeup,
think again. In 2008, 1,4-dioxane, a petroleum-based ingredient that the
Environmental Protection Agency has classified as a carcinogen, was
tested for and found in hundreds of personal care products such as soaps
and shampoos. The FDA has asked that manufacturers remove it from all
products, but the law does not require them to do so.
There is an almost endless list of natural products that
have been used to promote healthy skin throughout the
ages. And while there are some not-so-healthy examples
as well—thanks to the
crocodile dung—this does
provide a counterpoint to
the use of toxins in skin
care. For as long as we’ve
been putting toxins on
our skin, we’ve also been
using ingredients that
are perfectly healthy and
wonderful as well.
This, more than
anything, defines Beyond
Organic Skin and Body
Care Products. It is the
idea that natural, toxicfree ingredients are better
for your skin—and they
have been for thousands
of years.
| 47
Skin &
Body Care
48 |
Pure Ingredients = Pure Results
Exposure to environmental toxins is one of the most overlooked
The Importance of
Healthy Skin
aspects of health. With over 80,000 chemicals on record in the
United States alone, it’s easy to surmise that many of them are
making their way into our bodies. Why would you choose skin
care products that add to that burden?
The Beyond Organic Skin & Body Care program was developed
as an alternative to the chemically laced, petroleum-based skin
care products that are so prevalent today. Each Beyond Organic
Skin and Body Care formula is Certified ToxicFree with ingredients
from organic wildcrafted or eco-friendly sources.
So much of our concern for our skin resides
in its appearance. It is natural to want healthy
looking skin and the confidence that comes
along with it. But, skin health is about so much
more than how you look. In fact, your skin is
vital to your overall health.
For starters, your skin is the first line of
The Certified ToxicFree® seal guarantees
that the products and ingredients have been
approved by the ToxicFree® Foundation. The
formulas have been found to be free of any
defense for your immune system. Pathogens
(bad germs) that yearn to enter the body are
blocked by skin. In fact, millions of bacteria and
ingredients that are suspected to have short-
other microbes make their home on your skin.
or long-term negative effects on the health and safety of humans
Healthy skin keeps them in balance. Unhealthy
and the environment. The ToxicFree® research team bases their
skin can lead to a proliferation of pathogens
evaluation upon all available third-party information (scientific
and potentially increase the chance of infection.
studies, university studies, government reports, etc.) on each
ingredient. When a product is qualified to carry the ToxicFree®
seal, it has been determined that all ingredients are free of toxic
chemicals. This even goes as far as ensuring that certified organic
products have not been subjected to toxic extraction methods
and are manufactured in a certified ToxicFree facility.
For thousands of years, men and women have been concerned
with the health and appearance of their skin. And, for thousands
of years, they’ve been using ingredients that are wonderfully
healthy and some that are terribly toxic. Unfortunately, this is still
For all its ability to keep pathogens out, your
skin is also tasked to let certain nutrients in.
The importance of vitamin D has been front
and center over the last few years, as more
and more research comes forth regarding
its importance. One of the more vital functions
of healthy skin is the ability to transform the
rays of the sun into vitamin D.
Besides its hefty role in immune function
happening today. Now, with the Beyond Organic Skin & Body Care
and vitamin D synthesis, the skin also plays
System, you can write your own healthy skin care history.
an important role in temperature regulation,
stores water and fats, and it even expels small
amounts of waste mixed in with sweat. As the
largest organ in the body, your skin is vital to
overall health in many different ways.
It is the permeability of skin—its ability to
let substances in—that can be a cause of
concern. Toxins that come into contact with
the skin can be absorbed into the body. These
toxins can damage the skin, inhibiting its ability
to function in a healthy manner, and worse,
they can find their way deep into the body
and cause unseen damage. In order to keep
your skin healthy and functioning as it should,
it’s important to limit toxic exposure as much
as possible.
| 49
Modern Science Meets Ancient Wisdom
advanced anti-aging system
Natural, clean, organic skin care has always suffered the reputation of being “less than effective.”
Our formulas are created with ingredients steeped in science so that you don’t have to sacrifice results
when you choose to go green and clean with your skin care.
Pure Ingredients = Pure Results
We believe that eliminating toxins from your environment
is essential to overall health.
Skin and body care products are an often overlooked but critical factor in reducing your toxic load inside and out.
Our formulas are sourced for environmental sustainability and are 100% certified ToxicFree® with botanicals from
natural, organic and wildcrafted sources. Delivered with our very own, ultra-pure Reign™ structured spring water,
Beyond Organic’s Anti-Aging skin care line is your solution for youthful, healthy skin.
Anti-Aging Botanical Cleanser
- Gentle for everyday use
- Mild Facial Cleanser
- Soothes and deep cleanses skin
- Contains natural organic botanicals
- Removes makeup
- Safe for eyes
- Certified ToxicFree®
- Fragrance free
- 4.0 fl.oz/120ml
Skin Types: All
How to Use: Cleanse twice daily.
Dispense small amount on fingertips
and apply over the entire face
and neck. Rinse and pat dry with
clean towel.
50 |
Anti-Aging Radiant Serum
- Contains firming action
- Repairs damaged skin cells
- Provides radiant glow to skin
- Certified ToxicFree®
- Fragrance free
- 1.0 fl.oz/30ml
Skin Types: All
How to Use: Gently apply over entire
face, neck and eye area twice daily.
Allow 30-60 seconds to penetrate
before following with AM Moisturizer
or Replenishing Night Cream. Best
when used after Neroli Toner.
Anti-Aging Neroli Toner
Anti-Aging AM Moisturizer
- Non-drying formula
- Contains natural organic botanicals
- Provides natural skin balance
- Promotes healthy mood
- Certified ToxicFree®
- Fragrance free
- 4.0 fl.oz/120ml
- Non-greasy formula
- Soothing moisturizer
- Contains argan oil with anti-aging properties
- Contains natural organic botanicals
- Certified ToxicFree®
- Fragrance free
- 1.0 fl.oz/30ml
Skin Types: All
How to Use: Mist over entire face and
neck area twice daily. Best when used
immediately after cleansing.
Skin Types: All
How to Use: Apply in the morning after Neroli Toner.
Gently massage moisturizer onto your face, neck and
hands, using care around the eyes.
Anti-Aging Açaí Exfoliator
- Soothes and softens skin
- Antioxidants produce healthy glowing skin
- Contains natural organic botanicals
- Certified ToxicFree®
- Fragrance free
- 2.0 fl.oz/60ml
Skin Types: All
How to Use: After cleansing, apply and leave
on skin to remove dead cells. After a few
minutes, add water, massage gently and rinse
to remove for healthy,
glowing skin.
Anti-Aging Eye Cream
Anti-Aging Replenishing
Night Cream
- Nourishing moisturizer for deep repair
- Works to repair skin damage
- Stimulates skin’s defense mechanisms
- Contains natural organic botanicals
- Certified ToxicFree®
- Fragrance free
- 1.0 fl.oz/30ml
Skin Types: All
How to Use: Apply in the evening after Neroli Toner.
Gently massage cream onto your face and neck,
using care around the eyes.
Anti-Aging Lift Serum
Supports the reduction of:
• Wrinkles
• Dark circles
• Under-eye Puffiness
- Rich, silky cream for delicate skin
- Safe for eyes
- Contains natural organic botanicals
- Certified ToxicFree®
- Fragrance free
- 0.5 fl.oz/15ml
- Concentrated lifting formula
- Helps prevent deep wrinkles
- Repair existing skin damage
- Strengthens skin’s connective tissue
- Concentrated anti-aging power
- Contains natural organic botanicals
- Certified ToxicFree®
- Fragrance free
- 0.6 fl.oz/18ml
Skin Types: All
How to Use: Apply twice daily under and around
the eyes. Best when used after night cream or
AM Moisturizer.
Skin Types: All
How to Use: As the last step in the system, apply to
face and eye area with long, smooth strokes. Apply
twice daily.
| 51
Modern Science Meets Ancient Wisdom
beyond body care system
At Beyond Organic, we believe that reducing your exposure to environmental toxins is one of
the most critical—and yet overlooked—aspects of managing your health. Every day, women and
men alike apply up to dozens of personal care products on their skin—oftentimes without realizing
the number of toxic chemicals that are contained in those products.
Our Beyond Body Care line is 100% Certified ToxicFree® with ingredients from organic, wildcrafted,
eco-friendly sources and no animal testing. We never use toxic ingredients such as: Propylene Glycol,
Polyethylene Glycols (PEGs), Sodium Lauryl Sulfates (SLS), Monoethanolamine (MEA), Parabens,
Pthlalates, Lead, Mercury, Coal Tar, Artificial Colors or Fragrances, Methylisothiazoline (MIT) and,
unfortunately, the list goes on.
Put your trust in body care products that help you feel and look your best, without the
“toxic load” that you and your family would much rather avoid.
Beyond Body Care
Clean Citrus Shower Gel
- Gentle body cleanse
- Moisturizes skin and protects against
radical damage
- Non-drying skin formula
- Nutrient rich ingredients
- Certified ToxicFree®
- 8.0 fl.oz/240ml
Skin Types: All
How to Use: Apply to wet skin in the
shower or add to running water for a
cleansing, soothing bath.
52 |
Beyond Body Care
Botanical Hand Wash
- Leaves skin feeling smooth and soft
- Non-drying skin formula
- Nutrient rich ingredients
- Certified ToxicFree®
- 8.0 fl.oz/240ml
Skin Types: All
How to Use: Apply a dime-size amount to
hands and cleanse with running water.
Beyond Body Care
Sweet Orange Shampoo
- Nourishes dry, brittle hair
- Provides moisture and anti-microbial support
- Leaves hair healthy and shiny
- Safe for colored treated hair
- Safe for eyes
- Certified ToxicFree®
- 8.0 fl.oz/240ml
Hair Types: All. Cares for damaged hair due to coloring,
curling, ironing, or styling.
How to Use: Apply shampoo directly to wet hair and allow to sit for
several minutes. Rinse thoroughly. Works best when followed by Sweet
Orange Conditioner. Can be used as a soothing, toning scalp treatment.
Beyond Body Care Sweet
Orange Conditioner
- Contains organic oils
- Botanicals restore moisture balance
- Soothes frayed hair cuticles
- Detangles and repairs split ends
- Helps repair split ends
- Smoothes frizzy hair
- Certified ToxicFree®
- 8.0 fl.oz/240ml
Hair Types: All
How to Use: Apply to clean, wet hair. Massage into hair and scalp. Rinse
immediately or leave in for a minute for additional scalp treatment.
Beyond Body Care
Hand and Body Lotion
- Revitalizes, rejuvenates, and hydrates dry skin
- Non-drying skin formula
- Protects from dryness
- Nutrient rich ingredients
- Certified ToxicFree®
- 8.0 fl.oz/240ml
Skin Types: All
How to Use: Apply liberally anywhere skin is dry. Especially
effective when applied on moist skin after bath or shower.
Beyond Body Care
Triple Mint Lip Balm &
Pomegranate Berry Lip Balm
- Ultra-conditioning
- Softens and hydrates lips
- Contains organic nutrients - Nutrient rich ingredients
- .25 oz
- Certified ToxicFree®
Skin Types: All
How to Use: Apply directly to lips. Reapply after eating
or drinking.
| 53
Are Your Snacks
“Killing You”?
Why do we snack? It’s a simple question, really, with a variety
of answers. We snack because we’re hungry. We snack because we’re bored.
We snack because we’ve trained our bodies to do so. The better question
to ask is, “Why should we snack?” The answer? To live. You need to eat to
live, but if your foods aren’t life-giving, then they’re most likely life-taking,
especially if they’re made with ingredients found in most conventional
foods—and especially most conventional snacks.
Snack for Life
From the time you wake up until the time you rest
your head, your body is humming. Every action, thought
and deed requires energy. Snacking makes sense. You
require energy throughout the day, so you should feed it
throughout the day. Energy is literally a requirement for
living. The issue—and it’s a huge one—is what you choose
to feed your body. Judging from the aisles upon aisles
of junk snacks inhabiting every grocery store, and the
endless lineup of cars at the drive-thru, Americans are
choosing poorly. They are also paying a steep price.
The Unhealthy Aisles
Rows on top of rows of shelf space are dedicated
to snack foods. The phenomenon isn’t limited just to
conventional grocery stores, either. Health food stores
have found a seemingly bottomless well of profit in snack
foods. In fact, you are more likely to find snack foods in a
health food store than you are fresh vegetables.
54 |
RAW
Certified Organic
Gluten Free
Grain Free
Delicious!
A quick glance at the
ingredients of many of these
“health foods” should cause
concern. High fructose corn
syrup, sugar, “enriched” flour and
GMO corn often head the list.
These ingredients are far from
life affirming. The only place you
Health food
should ever see them listed is on
stores have found
an “Ingredients to Avoid” list.
a seemingly bottomless
well of profit in snack
Sadly, though, most Americans
foods. In fact, you are
have a serious problem with
more likely to find snack
what they’re eating, and the
problem is most alarming when
foods in a health food store
looking at the health of our
than you are fresh vegetables.
children. For example, most kids
aren’t aware of what foods give
life or take it away, including the
heart disease risk factors, while more than one third of kids and teens are overweight
70 percent of polled six-to-eight-
or obese. The American Academy of Pediatrics now requires pediatricians to monitor
year-olds who think that fast
calcium and blood pressure at age two and to complete a lipid profile between the
foods are more nutritious than
ages of two and eight.
healthy, home-cooked foods.
That should not be—and here are some of the
biggest “killer food” offenders:
Maybe that’s why high-calorie,
low-nutrient foods, snacks and
beverages account for more than
one-third of their daily calories.
And speaking of kids and junk
food snacking. . . even back in
Unfortunately, in the United States we’re mostly fed by corn. That’s a problem. Most
of the corn in conventional foods is genetically modified (GM) corn which poses many
health dangers, including tumor formation; liver, kidney, and other organ damage.
Then there’s sugar and high fructose corn syrup (HFCS).
1997, kids aged 7 to 12 spent
We eat a whole lot of it, too—about 170 pounds of sugar per person per year.
$2.3 billion—and teens spent
Simply put, excess sugar messes up the body, including weight; cells; immune,
a whopping $58 billion—on
cardiovascular and gastrointestinal systems; mental, emotional, neurological and
unhealthy snacks and beverages.
metabolic health; mouth and teeth; bones and skin; veins and internal organs; blood
They have a lot to choose from,
sugar and blood pressure.
too, because there are over
320,000 processed foods,
snacks, and beverages on
the market.
Sugar is found in many
forms, but high fructose corn
syrup (HFCS) is the most health
threatening of all. It ages cells
The problem is that these so-
faster than sucrose does; contributes to cancer
called “foods” are literally “killer
cell proliferation; damages the brain and slows
foods” that harm health. In fact,
learning; robs the body of vitamins, minerals
kids and teens now have health
and enzymes;, increases risk for heart disease;
problems which typically affect
impairs the pancreas from releasing insulin
those who are middle-aged and
normally; contributes to fatty liver; raises
older, including heart, liver, blood
serum triglyceride levels and blood pressure
pressure, blood fat unhealth and
levels; and converts to fat more than any
other weight-related health risks.
other sugar.
It gets worse. High blood
pressure in children has doubled
in the last 10 years, and one
in eight kids has two or more
EXPERIENCE
THE POWER OF
LIVING FOODS!
That’s not all, though.
Snacks and beverages frequently have artificial
sweeteners, including aspartame and saccharin. Aspartame
is a neurotoxic substance that has been associated with
numerous health problems, while saccharin is on the
“Hazardous Substance List” for irritating the skin and
causing skin allergies.
As if that weren’t bad enough, what
killer foods don’t have in them
makes them bad, too.
Conventional foods, snacks and beverages have little
to no nutritional value as far as healthy proteins, carbs
or fats, but they’re also lacking in vitamins, minerals,
enzymes and other important nutrients. It’s not just
that they’re taking a lot off the table, their not putting
anything of value onto the table.
In short, most conventional snacks are loaded with
ingredients that are slowly robbing you of your health
and devoid of ingredients that add life back to your
body. What you need are snacks that are the exact
opposite of what’s available at most stores.
What you need are EA Live Snacks
from Beyond Organic.
56 |
EA Live Snacks start with some of the healthiest
essential for energy levels and for healthy blood, while zinc is
ingredients on the planet, such as almonds, flaxseeds,
needed for mental development, blood stability, wound healing
chia seeds, cashews and other healthy nuts and
and more.
seeds. But it’s what happens next that truly makes
Staying Alive
a difference. The nuts and seeds are soaked in
ozonated water for at least 24 hours. That’s a simple
step, to be sure, but a step that is vitally important.
Soaking nuts and seeds is a time-tested technique
Activating the enzymes and unlocking the nutrients in nuts
and seeds is one thing, but keeping them alive is as important.
Once the enzymes are activated, they are easy to destroy.
Heat, harsh chemicals or an acidic environment can all conspire
that unlocks valuable nutrients—namely the enzymes
to kill off enzymes. It’s easy to see why most conventional
that your body would otherwise not be able to use.
snacks are devoid of life—they’ve had life baked, broiled and
EA stands for enzymatic activation, which is precisely
chemically treated out of them!
what happens when you soak nuts and seeds.
When these foods are enzyme activated, enzyme
Once the EA Live ingredients are soaked and the enzymes
are activated, great care is taken to ensure that they stay alive.
inhibitors are neutralized and the nutrition inside
All EA Live Snacks are dehydrated at very low temperatures to
them is unlocked, resulting in increased levels of
preserve their enzymatic integrity. It is a time-consuming and
vitamin C; carotenoids; B vitamins, including B2, B5
exacting process, but it is one that should never be cut short.
and B6; and other vitamins, minerals and nutrients.
Your food should be alive in order to give life—otherwise, it
That’s important because vitamin C is a powerful
antioxidant that supports a healthy immune system
and cardiovascular health as well as protection from
toxins. Carotenoids are antioxidants that support
heart, cellular, and immune health. Vitamin B2 is
essential for metabolic processes, normal cell growth
and function, and energy production. Vitamin B6
is required for protein metabolism, red blood cell
metabolism, and for proper nervous and immune
systems function.
may be slowly killing you. Your food should give you life—try
EA Live Foods from Beyond Organic today.
RAW
Certified Organic
Gluten Free
GMO FREE
Delicious!
Enzyme-activated foods are also easier to digest,
while neutralizing phytic acid, a substance which
inhibits the absorption of calcium, magnesium, iron
and zinc—all important minerals for health. Calcium
assists in the activation of enzymes, hormone
secretion, healthy blood clotting and nerve impulses,
while magnesium helps with energy release, essential
metabolic reactions and muscle relaxation. Iron is
EXPERIENCE
THE POWER OF
LIVING FOODS!
| 57
t
r
A
t
s
The Lo
of Health
By Jason Longman
the reasoning behind teaching
Writing and reading cursive
cursive handwriting. Before she began to learn
kids to type instead. Technology
will become a lost art after a
how to write cursive, I was vaguely aware
almost demands that we learn to
few generations. A select few
of the debate going on around the country
communicate quickly.
will be able to do it. While that
At my daughter’s school, they still teach
regarding handwriting. Forty out of 50 states
have adopted a path that will phase out the
teaching of cursive handwriting. I can see both
sides of the debate. While I believe, and some
studies show, that learning cursive is about more
than writing and that it does, in fact, stimulate
fine motor skills and the brain, I can also see
In my mind, I couldn’t really see
the huge downside in not learning
to write cursive. That was, until
my daughter made a birthday
card for a friend who was never
taught cursive. She handed the
card to her friend, and her friend’s
mother immediately asked her
daughter, “What does it say?”
The sweet girl’s reply surprised
me. “I don’t know, Mom. I can’t
read cursive.”
I had never considered the
other side of the equation, the
obvious side when you look at
it. Not learning to write cursive
also means not learning to read
cursive. Think of all the historical
Strawberry
Lavender
Blueberry
Tarragon
Chocolate
Cof fee
documents that were handwritten
in cursive. A whole generation of
children will never be able to read
them. I’m not sure that this is all
that big a deal, but I do know this:
may not have any long-term
lasting impact, it does make
What does
that have
to do with
health?
A lot,
actually,
when you
consider
how art
forms get
lost.
Lost Art, Lost Culture
Not that long ago, food was crafted. Before the advent
of refrigeration, food was the province of local artisans.
They were craftsmen who truly cared about the quality of the
food. Who had the juiciest tomatoes? Who had the richest
dairy? Who had the tastiest beef? The upshot to all this was not
only did food actually taste better—it was healthier.
The advent of refrigeration changed all of that.
Before refrigeration—and especially prior to refrigerated
shipping—food had to be protected. That meant that you could
produce only what you could sell locally, or you had to culture
your food so that it would last longer.
In real terms, before refrigeration, a local food producer could
only produce only as much food as the local market could handle.
Almost every farm was small, and detailed attention was paid
to the food grown there. The quality of the food mattered most.
It made no sense to grow as much food as humanly possible,
because there probably weren’t enough people to buy it.
So, great care was taken to fertilize and rotate crops when
produce was being grown. If livestock was raised, ensuring the
healthiest living conditions and best forage was paramount.
Every input to the land or the animals was considered for
what it brought to the table. It was time consuming, and
it was an art.
Culturing food was another necessary art—and one
that was far more prone to artistic expression. Culturing
foods was the best way to preserve food before
refrigeration came along. While the impetus to culture
foods came from a need to preserve, the process also
had undeniable benefits. For one, culturing creates
healthy nutrients that couldn’t be found in uncultured
food. From a purely artistic point of view, culturing
adds complexity, flavor and taste. Culturing is truly
where the artisan food makers found their canvas.
Because culturing is a living, breathing process, it is
subject to the whims of the inputs, time and nature.
To make great cultured foods and beverages took
experience, patience and, most of all, creativity.
Refrigeration—along with the population explosion
that occurred in large cities—slowly, but surely, eroded
the art form of growing and culturing healthy foods.
Farms could grow bigger. Food no longer needed to
be naturally preserved through culturing. An art form
was slowly lost—along with the health benefits those
products produced.
| 59
Live Beverages
These
Art Returned
Beyond Organic is doing its part to
lacto-fermented
bring back the art of food. Nowhere is
beverages—NuVino
that more evident than with their latest
Tonic Tea, NuVino
product, NuVino. Think of it as “beverage
Super Soda, and
as art” that has roots in the ancient
NuVino Cultured
practice of culturing. In fact, the
Coffee—offer an
array of enzymes
and probiotics
without all
the unwanted
ingredients you find
in conventional
beverages.
name NuVino translates to new wine,
a Biblical reference that, in the past,
has caused a dilemma for
Beyond Organic Founder Jordan Rubin.
What is new wine? It turns out that, throughout
history, new wine has had, and still has, numerous definitions.
For instance, there are examples in the Bible of new wine
being used as a digestive tonic. That would suggest that it
was grape juice, lacto-fermented, but not to the point of
turning into alcohol. There are also references which seem to
NuVino Tonic Tea—
Using a blend of five teas
and infusions, including
Gun Powder Green Tea,
be literal, i.e. wine that has not been aged for long. For Jordan,
his interpretation of new wine is that of a health elixir—lactofermented and non-alcoholic. And he has been searching for
a truly healthy, original, artistic form of new wine for over
15 years. NuVino is the culmination of that search.
The culturing process used to create NuVino can best be
Oolong Tea, Black Tea,
described as nutritional alchemy. Alchemy, of course, refers to
Yerba Mate and African
the process of taking something that is common and altering
Rooibos, this is an
effervescent beverage.
You can enjoy:
Apple Spice
Blueberry Tarragon
Thai Basil Clove
Lemon Tea
60 |
it to make it more valuable. The most common example is
transforming lead into gold, which we know is impossible.
However, nutritional alchemy is very real when talking about
lacto-fermention.
ay
er d
p
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Take sauerkraut, one of the most popular cultured
foods.
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and, eventually, you have soured cabbage, i.e. sauerkraut.
However, during that process—mind you nothing has been
NuVino Super
Soda—This
amazingly healthy
soda is packed
with enzymes,
antioxidants, and
powerful nutrients.
You can enjoy:
Pineapple Cilantro
Strawberry Lavender
Grape Acai
Ginger Beer
Cucumber
added to the cabbage—active cultures consume the natural
sugar of the cabbage, and a host of nutrients are actually
created, including enzymes, amino acids, antioxidants and
even vitamins. B vitamins that weren’t once present now
exist. Vitamin C levels are increased.
Lead into gold, indeed.
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Tonic Tea, NuVino Super Soda or NuVino Cultured Coffee,
you’re drinking a beverage that starts with a common
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Compare and contrast NuVino with actual coffee, tea
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caffeine, a few antioxidants and little else. Modern day soda
to na tonic that
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Perhaps the best part is that NuVino represents the art
of food, or, in this case, beverage. Creating NuVino takes
time and significant effort. It is a slow, meticulous process.
The flavors need time to coalesce and complex. Each batch
will have its own particular nuances. Mass production hates
varied results, but that’s what art is!
Culturing is an art form that has been lost. Beyond Organic
is trying to bring it back, and you will be healthier for it.
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| 61
Beyond Traditional
Exercise
Most people who want to burn fat, lose
weight and get fit usually go to the gym
and do traditional cardio such as jogging
on the treadmill. But the truth is that
cardio exercise is not the fastest way
to get results. If you want to see results
fast, then you must go Beyond traditional
cardio and start Burst Training!
Science is proving that burst training (a.k.a. burstFIT) combines
the right exercises mixed with the right intensity to achieve greater
results in a fraction of the time that traditional cardio requires.
BurstFIT combines short, high-intensity bursts of exercise
with slow recovery phases—repeated during one exercise session.
Essentially, burst training is exercising like a sprinter rather
than a marathon runner.
The best part about burstFIT is that it takes only 20
minutes a day, and you can do it in the comfort of
your own home!
Burst training is one of the best formulas for burning
fat and losing weight fast.
THE
Science
Research from the University of New South Wales Medical
Sciences found that interval (or burst) cardio burn 3 to 6 times
more body fat than regular cardio. The researchers studied
two groups and found that the group who did eight seconds of
sprinting on a bike, followed by 12 seconds of exercising lightly
for 20 minutes, lost THREE TIMES as much fat as other women,
who exercised at a continuous, regular pace for 40 minutes.
The reason interval (or burst) exercising works is because it
produces a unique metabolic response in your body. Intermittent
sprinting produces high levels of chemical compounds called
catecholamines, which allow more fat to be burned from under
the skin and within the exercising muscles. This causes increased
fat oxidation which drives greater weight loss. The women from
the study lost most weight off the legs and buttocks.
Another study published in the Journal of Applied Physiology,
April 2007, researched eight different women in their early 20s.
They were told to cycle for 10 sets of four minutes of hard riding,
followed by two minutes of rest.
After two weeks, the amount of fat burned increased by 36
percent, and their cardiovascular fitness improved by 13 percent.
This suggests that doing short-duration, high-intensity
training sessions may be just as effective, if not more effective,
as long-duration, less-intense exercise.
Simply put, you can do your workout in just 20 minutes
and see amazing benefits.
KEY BENEFITS
OF INTERVAL
TRAINING:
•
YOU Can burn up to 6x more
fat than regular cardio.
•
After two weeks of interval
training, fat burning
increased by 36%.
•
You can work out for only
20 minutes and still see
AMAZING benefits.
Burst (or interval) training isn’t
necessarily new. Elite athletes
and Olympians have known this
secret to exercising and have
been doing interval training for
years. The research proves that
anybody—not just elite athletes
­—can do interval training and
achieve amazing results.
Dear Dr. Axe, In the last 6 weeks I have lost
37 pounds. I have incorporated
your exercise regimen with burst
training. I’ve also been working on
incorporating as much real food as
I can in my diet. I lost 4 inches in
my waist during these last 6 weeks.
It has been so invigorating to do
things properly and heathily and to
get super results! I’m a 5’9” male
and 6 weeks ago, I was 276 pounds,
47” waist. Today, I am 239 pounds
with a 43” waist. Thanks for all the
valid/solid nutritional information! Sincerely,
Jeremy H.
If you want an incredible burst training program to follow, go to www.burstfit.com today!
| 63
Dr. Pete Sulack
is on a Mission
to Heal the World
Magazine:
Magazine:
Dr. Sulack,
what led you to
committing your
life to natural
health?
You must be referring to how
serving others as a chiropractor led
to other endeavors you’re involved
with today. Tell us more.
Dr. Pete Sulack: On April 1, 2002, the day my practice opened,
someone called to congratulate me, and that phone call literally changed my
life. He concluded his message with a fervent prayer. I was blown away, and
I knew deep in my heart that whatever it was that inspired him to pray with
such faith was something I really needed. It awakened a passion deep within
Dr. Pete Sulack: First off, I was brought up
in a godly and loving home, and when I was growing
up, I learned at a young age that caring for and
serving people was central to my parents’ lives. That’s
something they also instilled in me.
When I was 15 years old, however, I knew what
direction my life would take. I was playing in a national
basketball tournament, and during the game, I dove
to save a ball that was flying out of bounds. As I did so,
my back “popped,” leaving me in excruciating pain—
pain so intense that I couldn’t even stand up. For a
week, I couldn’t do anything.
A family friend convinced me to visit his doctor—a
chiropractor—who did an exam, took some films and
then “adjusted” my spine—which helped immensely.
I got relief and experienced other positive health
changes, including not having heartburn for the first
time in a year. A few weeks later, my chronic stomach
problems went away. The dramatic improvements
me, and I began to realize that in my clinic I wasn’t confined only to helping
in my health impacted me so much that I decided to
people physically—although that’s important. That’s why our mission at Exodus
become a chiropractor.
Chiropractic International is “to play our part in educating the world that true
After graduating with my Doctor of Chiropractic
degree, I opened my practice, Exodus Chiropractic
International, here in Knoxville. It’s exhilarating to help
health comes from within, so that we would all have a greater faith in ourselves
and, ultimately, in the God who created us.”
We live in a sick and dying world that’s looking for health physically,
people attain health and wholeness in their lives, yet I
emotionally, mentally and spiritually. I shouldn’t have been surprised that
sensed there was something more for me to do to help
this burning to help others beyond just physical health was ignited within
those beyond the four walls of my clinic. I just couldn’t
me because it’s already in my blood. My father is a pastor who trains church
pinpoint it—and then it happened.
planters, and my great-grandparents were missionaries in India. In fact, I had
64 |
always known that my grandmother was born in Nagaland, India, and for 30+ years,
her parents translated the Bible to the local language of Nagaland in the early
1900s. At that time, Nagaland was considered the most vicious place in the world.
It consisted of 17 tribes of headhunters. Now, however, because of the Gospel,
Nagaland is 90 percent Christian and is the only Christian state of India.
There’s much more that happened during this time, but that’s what led to my
developing Matthew 10 International Ministries as well as other initiatives.
Magazine:
That’s inspirational! So, what drew you
to Jordan Rubin and Beyond Organic?
Dr. Pete Sulack: I met Jordan via a mutual friend,
Dr. Josh Axe. We had an instant connect and like-mindedness. Since then, we’ve
spent time together at each other’s homes and with each other’s families. I’ve seen
how Jordan has a love for the Lord, cares for his family and how he understands his
mission in life to help others maximize their health in every way possible. Beyond
Organic is Jordan’s vision to help steward the production of the healthiest foods and
beverages and to help others—particularly widows and orphans—through missions
and other benevolences. He truly provides physical, emotional and spiritual aid to
those in need. Beyond Organic carries out this mission through partnerships with
churches, ministries and missionaries to feed, clothe, shelter and care for people
around the world.
Jordan and I have also talked at great length about the necessity of having your
health—because the body’s the foundation of everything we do, and without good
health, we’re not able to fulfill our purpose in life. In fact, Jordan has completely
owned the stewardship aspect of our health.
I resonate with Jordan and his Beyond Organic mission. That’s what drew me in.
Magazine:
Jordan and Nicki Rubin support your
mission as well, correct?
Dr. Pete Sulack: Yes; Jordan and Nicki support
our Matthew 10 International Ministries. It’s named for chapter 10 of the book
of Matthew in the Bible, in which Jesus commissioned the disciples to share the
Gospel with the nations.
Our mission is to reach out to a lost and dying world with the love and power of
Jesus, and to see 100 million lives transformed by the Good News of Jesus Christ
by proclaiming the Gospel, ministering to others at their basic needs, providing
care for orphans, equipping Christian leaders and church planters, as well as
reaching out through media.
Matthew 10 International is my offering to the Lord. I don’t receive any
Dr. Pete Sulack is the founder of Exodus Chiropractic
International (www.exoduschiropractic.com) in
Knoxville, Tennessee, one of the fastest growing
chiropractic clinics in the nation and one of the largest
in the world. Since opening his clinic,
Dr. Pete—as his colleagues and friends call him—has
gained an international reputation as an expert speaker
and writer on subjects such as proactive health,
nutrition, exercise, chiropractic medicine and the
important connection between health and faith in God.
Dr. Pete is also a renowned motivational speaker at
conferences and seminars to encourage and motivate
men and women serving the marketplace and business
community. Along that line, Dr. Pete and his guests
broadcast regularly on Kingdom Business Life Radio
(www.kblradio.com). Additionally, Dr. Pete founded
Matthew 10 International (www.matthew10.com), an
outreach dedicated to serving widows, orphans, the
sick, pastors and other leaders in various nations and
cultures worlwide. In short, Dr. Pete and his team have a
global vision to change the health and well-being of
the world.
Dr. Pete completed his undergraduate degree from
Bethel University in Minnesota and his Doctor of
Chiropractic degree from Northwestern Health Sciences
University in Minneapolis in 2001. Dr. Pete resides in
Knoxville, Tennessee, with his wife Stephanie and their
four sons—Isaiah, Eli, Ashton and Ezekiel.
monetary or material gain in return for it. In fact, I believe that souls are the
currency of Heaven. I am thrilled to say that for every dollar spent through
Matthew 10 International, three to five people come to Christ. That’s a
wonderful, eternal return on investment!
By partnering together—whether through Matthew 10 International or other
areas—we’re making a huge and eternal difference in people’s lives. That’s a
Kingdom win!
| 65
Snack Attack
Are your snacks and other foods
“living” or from the “dead zone”—
attacking your health with their lifesapping ingredients?
You must eat to live, but if your snacks and
foods aren’t life-giving, then they’re probably
life-taking, especially if they’re packed with
empty calories and made with typical ingredients
such as unhealthy sugars, fats, processed grains
and more.
In fact, most Americans have a serious problem
with what they’re eating—starting at a young age.
For example, most kids don’t know what foods
give life or take it away, including the 70 percent of
polled six-to-eight-year-olds who think fast foods
are more nutritious than healthy, home-cooked
foods. Maybe that’s why high-calorie, low-nutrient
foods and snacks contribute more than one-third of
kids’ daily calories.
Even back in 1997, kids aged 7 to 12 spent
$2.3 billion—while teens spent $58 billion—on
unhealthy snacks and beverages. They have
a lot to choose from, too, because
there are over 320,000 processed
foods, snacks and beverages on
the market—“killer foods” that are
harming their health.
Unfortunately, due to their diet,
kids now have serious health
problems, including heart, liver,
blood pressure, blood fat
unhealth and other weightrelated health risks. High
blood pressure in children
has doubled in the last
10 years, and one in eight
kids has two or more heart
disease risk factors, while
66 |
more than one-third of kids and teens is overweight or
obese. Shockingly, The American Academy of Pediatrics now
requires pediatricians to monitor calcium and blood pressure
at age two and complete a lipid profile between the ages of
two and eight.
It’s obvious that what’s in these foods is harmful, but
what these killer foods don’t have in them makes them
unhealthy, too, including no notable nutritional value as far
as healthy proteins, carbs or fats, and the lack of vitamins,
minerals, enzymes and other important nutrients. Speaking
of enzymes . . . processed foods and snacks have few or no
enzymes, but without enzymes, the body suffers. In short,
your life, health and vitality rely on adequate amounts of
enzymes in the diet, but conventional foods can’t supply
the enzymes you need.
Some foods do provide the nutrients and life-giving
enzymes you need, however, including enzyme-activated
foods whose nutrition is “unlocked,” resulting in increased
levels of vitamin C; carotenoids; B vitamins, including B2,
B5 and B6; and other important vitamins, minerals
and nutrients. Enzyme-packed foods are also
easier to digest, while neutralizing phytic acid,
a substance which inhibits the absorption of
calcium, magnesium, iron and zinc—all important
minerals for health.
That’s significant because vitamin C is a
powerful antioxidant that supports a healthy
immune system and cardiovascular health as well as protection
from toxins. Carotenoids are antioxidants that support heart,
cellular and immune health. Vitamin B2 is essential for
metabolic processes, normal cell growth and function, and
energy production. Vitamin B6 is required for protein metabolism,
red blood cell metabolism and for proper nervous and immune
systems function. Likewise, calcium assists in activation of
enzymes, hormone secretion, healthy blood clotting and nerve
impulses, while magnesium helps with energy release, essential
metabolic reactions and muscle relaxation. Iron is essential for
energy levels and for healthy blood, while zinc is needed for
mental development, blood stability, wound healing and more.
Examples of enzyme-activated foods to enjoy for their protein,
healthy fats, enzymes and other nutrients include almonds,
cashews, pecans, walnuts, flaxseeds, sunflower seeds, chia
seeds, sesame seeds and pumpkin seeds—among others—which,
fortunately, can also be the basis for other healthy snacks,
including crackers, cookies and even cereal.
Likewise, the enzymes and probiotics in fermented foods and
beverages promote healthy digestion, immune function, emotional
health and healthy skin as well as providing a rich source of many
vitamins, including vitamin C.
Don’t let yourself or others fall victim to killer foods from the
“dead zone.” Reach for life-giving, “living” foods instead.
Sickening Sweet
While we’re at it, don’t forget that the average
American consumes excessive amounts of sugar annually
through his or her diet—and many sodas, energy drinks,
and coffees add to the sugar overload.
There’s no way to sugarcoat the unhealthy sugary mess
we’ve gotten ourselves into, either. In the year 1700, the
average person consumed 7 1/2 pounds of sugar, but today
a typical American consumes an astonishing 150 to 170
pounds of sugar each year—and about half of that comes
from high fructose corn syrup (HFCS).
Simply put, sugar overload is toxic and carries
devastating health effects. It can mess up the body,
including weight; cellular, immune, cardiovascular,
gastrointestinal, mental, emotional, neurological and
metabolic health; mouth and teeth; bones; veins; and
blood sugar and blood pressure health. Additionally,
the skin and internal organs, such as the heart, liver and
kidneys, are adversely affected.
Even the American Heart Association says that our
hearts can’t take this sugar overload, so they’ve advised
everyone to cut their sugar intake by 70 percent. We
don’t have immune capacity for this much sugar, either.
Ingesting 100 grams of sugar (about 8 tablespoons)
Sunflower Seeds:
Full of vitamins,
minerals, antioxidants
and phytonutrients,
sunflower seeds are
heart healthy.
Pumpkin Seeds:
Also known as
pepitas, pumpkin
seeds are packed
with omega-3s,
zinc, magnesium,
manganese, protein,
and phytosterols,
which support healthy
cholesterol levels
and immune system
health.
Sesame Seeds:
A good source
of protein which
packs in an array
of vitamins,
minerals and
antioxidants,
sesame seeds
support
energy levels
and healthy
cholesterol
levels.
Chia Seeds:
Bursting with
omega-3s and
antioxidants,
chia seeds
support energy
levels, a healthy
weight, blood
sugar health,
digestive health
and much more.
Flaxseeds: Brimming with healthy omega-3s and ample
fiber, flaxseeds support cardiovascular, blood sugar, cellular
and immune health, while supporting healthy inflammation and
cholesterol levels.
reduces our white blood cells’ ability to kill germs by 40
percent, an effect that starts less than 30 minutes after
ingestion and lasts up to five hours.
Sugar is found in many forms, but high fructose corn
syrup HFCS can be the most health-threatening of all. It
ages cells faster than sucrose does; contributes to cancer
cell proliferation; damages the brain and slows learning;
robs the body of vitamins, minerals and enzymes;
increases risk for heart disease; impairs the pancreas from
releasing insulin normally; contributes to fatty liver; raises
serum triglyceride levels and blood pressure levels; and
converts to fat faster and more than any other sugar.
Sugar’s everywhere, too—including soda, which has
up to 17 teaspoons of sugar (mostly HFCS) per can, and
provides more added sugar to a 2-year-old’s diet than
cookies, candies and ice cream combined. Likewise, an
average teenage boy drinks at least three cans of soda
each day, while the average American drinks an estimated
56 gallons of soft drinks, including sodas, each year.
 Instead of these sugary beverages, go with delicious,
healthy alternatives—sodas, teas and coffees with goodfor-you, nutritious ingredients—and get rid of those
sickening sweet beverages that harm your health.
To see more articles like this and stay educated on the truth about where your food
comes from, visit us at www.BeyondOrganicInsider.com
| 67
Potassium (K)
& Vitamin K2
Vitamin
K
Vitamin
K2
Two Very
Special Ks
Each of these special Ks offers amazing health
benefits. Unfortunately, most Americans don’t
get enough of either of them. Find out what
you’re missing, and make the K & K connection.
Special K #1: Potassium (K)
the gastrointestinal tract by the mucosal
Perhaps you’ve seen the “K” on the
cells of the colon. Then it moves to the
blood, urine and other body fluids.
So, where do you get potassium? You get
Periodic Table of the Elements. It stands for
bloodstream, after which, your kidneys are
it from the food you eat and fluids you drink,
potassium, and while it has a scientific ring to
tasked with maintaining proper potassium
including grassfed, organic meats; grassfed
it, potassium transcends the academia of the
balance in the body.
dairy products; bananas; avocados; spinach;
science world to make a daily, direct effect
Beyond its direct effects on our cells,
on you, your health and even your survival.
potassium is also essential for carbohydrate
For starters, potassium is an extremely
metabolism, providing energy for the
beets; kiwi; broccoli; raisins; fish such as
salmon; and legumes.
Those are delicious dietary potassium
important mineral. In fact, it is an essential
body. Additionally, adequate potassium
sources, but, unfortunately, only about half
nutrient to the body because every cell in
intake positively influences blood pressure
of Americans get the potassium they need.
the body relies on potassium. Crucial for
levels, according to the scientific journal
The recommended amount of potassium
heart function, bone health and playing a
Archives of Internal Medicine. Potassium
intake is about 4,700 milligrams per day, but
key role in skeletal strength and smooth
is so crucial to our diets that, in 2010, the
the average woman gets only about half that,
muscle contraction, potassium also supports
Dietary Guidelines Advisory Committee
while the average man gets just a little over
digestive and muscular function.
stated that it believed that increasing
half that amount.
Truth be told, you wouldn’t have a
heartbeat or any muscle contractions without
it, and the body uses 20 to 40 percent of its
resting energy just to make sure potassium is
potassium while decreasing sodium will
lower rates of hypertension.
That’s not all, though.
Potassium also functions as an important
And while we’re at it, here’s another
special K you don’t want to come up short on.
Special K #2: Vitamin K2
Leave it to the “Charles Darwin of
electrolyte which helps your body’s blood
Nutrition,” Dr. Weston A. Price, a Harvard-
Here’s how potassium works in the
chemistry, muscle action and other vital
trained dentist, to come up with our next
body: potassium is absorbed from food in
processes. Electrolytes are found in your
special K—vitamin K2.
moved through cells.
68 |
while the different types of vitamin K were
But what is vitamin K, and why is it so
not differentiated.
important? Vitamin K was first discovered
Recently, however, vitamin K has further
in the late 1920s and its primary function
of blood-clotting wasn’t established
been defined as referring to the fat-soluble
until decades later, but let’s first look at
compounds called anphthoquinones. Vitamin
Dr. Price’s connection to vitamin K—
K1, also called phylloquinone, is the natural,
particularly vitamin K2.
plant form of this nutrient, while vitamin
K2, which goes by the name menaquinone,
Price studied the diets of primitive
people and found that their diets provided
comes from healthy bacteria in the
at least four times the water-soluble
human gut as well as from certain foods.
vitamins, calcium and other minerals, and
Furthermore, vitamin K1 is found primarily
at least ten times the fat-soluble vitamins
in dark-green vegetables, while vitamin K2 is
A and D from animal foods. In the midst
found in meat and dairy products from cows
of his studies, however, he uncovered the
who feed on their natural diet of green grass.
health benefits of a fat-soluble vitamin
K2 is the vitamin K that strongly supports
he called “Activator X” or the “X Factor,”
bone and heart health as well as many other
which is now known as vitamin K2.
facets of overall health.
Additional studies suggest that a form of
At the time—in the 1940s—Price
vitamin K2 known as MK-7 is the
noted that this “X Factor”
Make the K & K Connection
contained strong catalytic
properties which help the
people from tooth decay,
while supporting healthy
growth and development
as well as reproductive,
cardiovascular and brain
K2. It’s found most abundantly in
There are foods that supply potassium (K)
body absorb and utilize
minerals, and protected
most readily metabolized form of
natto, a fermented soy dish, and
and vitamin K2 separately, but why not make the
other fermented foods such as
connection to foods that supply both? Fortunately,
and other dairy foods as well as
sauerkraut, fermented cheeses
grassfed beef. Not only do these
you can make your K & K connection with organic
foods provide enough vitamin
grassfed beef, grassfed fermented cheeses and other
health. Interestingly, studies
intestinal bacteria so that K2 is
cultured grassfed dairy products.
past and present indicate
K2, but they also increase healthy
properly assimilated in the body.
that vitamin K2 does all of
In short, K2 has made its mark
this and more. In fact, we can add healthy
in the world and has so many functions not
blood sugar levels as well as bone, skin and
associated with K1 that many researchers
prostate health to the mix.
believe K1 and K2 are actually two different
While K2 was a part of the diets of the
vitamins.
healthy population groups Price studied,
it disappeared with the onset of modern
agriculture and the modern diet. Price
noted that vitamin K2 was in the butterfat,
organs and fat of animals consuming
rapidly growing green grass. Vitamin K2
disappears, however, in cows fed grain and
other feed that excludes the green grass
they are designed to eat.
Since most of modern agriculture feeds
cows in feedlot fashion with grain, vitamin
K2 fell off the radar for a time, and, until
recent years, vitamin K was noted almost
exclusively for its blood-clotting ability,
| 69
You see? These two special
Ks—potassium (K) and
vitamin K2—are two musthave nutrients that may be
missing from your diet.
Do you need to make the
K & K connection?
Global Trends
in Food, Health
and Direct Selling
Mike, you’ve
been involved
Magazine:
in the health
and nutrition
industry as an entrepreneur,
a corporate executive and
as an independent sales
representative. What trends
are you seeing in the
industry today?
Mike Battistelli : In my experience,
being involved in an industry where you can
see your products making a tangible difference
“Direct selling
gives people the
low risk and very low
financial commitment,
to build their own
income-generating
asset and acquire
great wealth.”
unique privilege, usually reserved for wellness professionals and not
one typically afforded to the layperson. This dynamic is a leading factor
in the overall growth in the space that many call “alternative health
and wellness” —an alternative to the conventional approach to food,
nutrition and healthcare offered to us in mainstream society today.
Speaking of growth, I know
you have some eye-popping
numbers to share when it
comes to overall growth trends
in the organic marketplace.
Mike Battistelli : As Americans learn the truth about what
they’re feeding their families, increasing numbers of consumers are
voting with their dollars and choosing to avoid altogether the worst
practices of industrial agriculture.
70 |
of—a growing groundswell of an industry
projected to experience tremendous
opportunity, with very growth in the coming years. According to
in people’s health and their overall lives is a
Magazine:
We are part of—actually out in front
the Organic Trade Association’s Organic
Industry Survey, the organic food industry
grew from a mere $1 billion market to a
$27 billion market in 2010—a 27 times
increase. And in 2011, the industry grew by
another 10 percent, topping the $30 billion
barrier for the first time—and there is no
sign of slowing!
For some families who’ve not yet changed
their diets, the barrier is limited access to
organic foods. . . especially those who don’t
live near local farms or farmers markets that
provide an alternative to conventional foods.
Another factor for some has been consumers’
perception of the high comparative cost of
buying organic vs. conventional and processed
convenience foods. We’re finding, however,
when we educate our friends and family on the
true long-term cost of consuming the Standard
American Diet, increasing numbers of
consumers are making the switch and choosing
That is
shocking!
Magazine:
Are you
sure those
numbers are right? We aren’t
adding a few zeroes or
anything, are we? Seriously,
organic is obviously a huge
movement, but how does this
compare to conventional food
industry?
What‘s particularly exciting is the knowledge
that this is just the tip of the iceberg. With the
organic marketplace growing at double-digit
rates annually, it’s clear to me that as families
continue to gain access to the truth about
our foods and beverages, we could easily be
looking at another 20-to-30 fold increase in the
next two decades. In today’s $1 trillion global
food industry, Beyond Organic is at the tip
of the spear of what may well be the growth
industry of the next twenty years!
to pay the farmer now instead of paying the
doctor later. Those of us who’ve chosen to join
Mike Battistelli: Well let’s put this in
Jordan as Beyond Organic Mission Marketers
perspective. The global food industry tops
have experienced firsthand the satisfaction
more than $1 trillion in sales annually. . .that’s
of knowing we are making an impact on the
more than a thousand billion! So, while
world, one person at a time.
the move to “organic” has seen more than
With Beyond Organic’s entrance into the
a 30-fold increase in the last two decades,
That sure
is a lot of room
Magazine:
to grow. Many
critics of the
organic movement will say that
it is not realistic for everyone—
just the upper-middle class
and up. What would you say to
those critics?
marketplace, everyone now has access to the
the market share occupied by organic foods
best organic (and beyond) nutrient-dense
and beverages is still quite modest. In fact,
foods and beverages and, now, personal
according to the Organic Trade Association,
care products available. And our direct-to-
organic food and beverage sales represented
consumer business model paves a path for
a mere 4 percent of overall food and
Mike Battistelli : It’s no secret that the
families to enjoy Beyond Organic products
beverage sales in 2010, compared to their
deck is stacked against American families. .
for free by simply sharing our message and
conventionally produced counterparts.
.especially those without the knowledge to
inviting others to do the same. Through
Statistics reveal that organic agriculture
make educated choices. We make assumptions
the Beyond Organic opportunity and our
is creating more jobs, providing a liveable
in our culture that what we’re sold in today’s
incredible products and programs, people’s
income for farmers and restoring America’s
marketplace is always of the highest and
health is being restored, lives are being
confidence in our farming community and
uncompromised quality and is good for us.
changed, finances improved and families are
food system. Beyond Organic stands out
coming together and becoming stronger—
not only for our commitment to standards
and too much availability of cheap, unhealthy
and all the while contributing to the Beyond
of quality, but is also at the forefront of this
fast/convenient “food.”
Organic Foundation’s mission to provide food,
growing grassroots movement of families
clothing and help to those in need.
taking control of their health and their lives.
Unfortunately, there is too little education
But at our core, we all want to eat the way
our grandparents ate. In fact, according to
| 71
a recent Thompson Reuters/NPR
health poll, the majority of people in
every income range say they would
prefer to eat organic food if given
the choice.
Organic isn’t anything new—it
1. Natural shortcuts to better health, and
2. Creating “something [a business] of their own” to supplement their finances.
Today, taking control of our time, our money and our health are the most
valuable and sought-after aspects of 21st century life. That’s why “home-based
is about removing the fake, toxic
business” represents the fastest-growing segment of the entrepreneurial
foods and ingredients from our
economy today, with a new home-based business starting every 11 seconds.
diets and reinstating the whole, living foods our bodies
crave and thrive on. If the large corporations invested in
That’s 8,000 daily.
The direct-to-consumer, or network marketing industry, has been a uniquely
and the government protected organic foods the way it
successful distribution model for more than 50 years and the home-based
has GMO foods, then availability and education would
business-of-choice for many of us, including my family. I’ve been involved in this
increase, and cost would decrease—thereby making these
industry for more than 30 years as a distributor, a trainer for, a consultant to, and
foods available to the masses. Beyond Organic is a company
an owner of a network marketing company. Over the years, we’ve been blessed
looking to help “prove the model” and help people access
with and enjoyed networking’s gold ring—residual income and the work-life
these amazing foods and beverages.
balance it brings. We’ve also been blessed to lead many families to do the same
and to help them create their own financial security.
Mike, it’s clear you
have a deep passion
Magazine:
for this topic. When
you encounter and invite people to get
involved with Beyond Organic, how do
you use this information to help them
understand how they can personally
benefit from not only the foods, but
also the business potential associated
with these trends?
The network marketing space has experienced 90 percent growth in the just
the last 10 years and has flourished in every economic downturn in modern
history. In our current turbulent economy, 175,000 of us joined a network
marketing company this week—and another 300,000 joined from around the
world. Yet, there are fewer than 1 percent of us here in the United States
involved in network marketing today.
This industry of direct selling has been responsible for creating more
millionaires than any other business model in American history, combining low
barrier to entry with unlimited upside earning potential. Robert Kiyosaki, author
of Rich Dad, Poor Dad, states it this way:
“Direct selling gives people the opportunity, with very low risk and very low
Mike Battistelli: Let’s be realistic. . .America’s
financial commitment, to build their own income-generating asset and acquire
economy is in shambles and American families
great wealth”
are hurting.
The average family today has two incomes, but less
Interestingly, I personally believe people would likely continue to share
Beyond Organic with others even if there was not an opportunity to create
disposable income than one-income families in 1973.
supplemental income, build a business or “eat free.” We’re simply wired that
Less than 5 percent of Americans make it to retirement
way. It is in our nature to share good news and not keep secret something we’re
with more than $35,000 in annual income. And when Social
excited about or believe brings value to others.
Security was created, there were 34 people working for
Could the business be for you? For those of you who might be concerned you
every one person collecting. Today, it is only two working
wouldn’t know how, or believe you could effectively promote Beyond Organic,
for every one collecting.
let me share the two very simple things we do in this business:
In these turbulent times of economic uncertainty,
banks failing, life savings being reduced to rubble, whole
industries being bailed out and then failing, is it any wonder
why some of us feel like our world is simply out of control?
For many, a home-based business provides the answer.
In fact, when surveyed, 85 percent of Americans say they
would like to own their own business and call the shots.
In a Reader’s Digest survey of the almost 80 million Baby
Boomers in America, the top two responses to what they
were looking for in life were:
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1. We use and recommend the products, and
2. We invite others to do the same. . .nothing more complicated or high-tech than that.
For those evaluating our business opportunity and deciding whether Beyond
Organic may be the vehicle to hitch their wagon to, I would encourage you to get
off of the sidelines and engage in a health revolution that is sweeping the nation.
For my family, and for the many others who’ve chosen to align with Jordan’s
mission to Change our Diet, Change our Life and Change our World, Beyond
Organic is that vehicle. Welcome aboard!
Who Owns Organic
The Organic Movement started as an
attempt to “know your farmer and know
your food.” At its inception, the term
organic usually referred to the food
coming from small, family farms that
were only available locally.
As the demand for organic grew, official standards were applied to the
term. Organic was defined to mean, among other things, free of artificial
food additives and produced without the use of synthetic pesticides. The
combination of an increased market and defined standards enticed large
companies to enter the organic market.
Today, organic has gone mainstream, as the chart below shows. In fact,
companies like Pepsi, CocaCola, Nestle, Kellogg, Heinz, Cargill, Dean, Kraft,
Hershey, Cadbury, M&M Mars, ConAgra and General Mills “own” organic.
This chart may be a little tough to read, but if you want more details to see “Who Owns Organic”
up close and personal, visit www.cornucopia.org for a more complete view.
That’s not to say that organic is bad. It’s not, but it has become
industrialized big business and is owned by companies that aren’t
typically known for their health emphasis.
You might call it “industrial organic.”
| 73
The Coffee Conundrum—
Can Coffee Actually Be
Healthy for You?
The short answer is yes.
Coffee can be extremely health for you—in everything from lowering your
risk of heart disease, heart attack, stroke, type 2 diabetes, and some cancers,
while supporting brain health, liver health and more.
We’ve all heard the conflicting comments about coffee’s health effects, including the idea
that coffee—really, caffeine—can temporarily increase your heart rate, blood pressure and
more. Then there’s the old wives’ tale that coffee can “stunt your growth.”
74 |
While it’s true that caffeine intake, including
the caffeine in coffee, can temporarily elevate
and important minerals such as magnesium and chromium.
Speaking of antioxidants . . . you are most likely getting more antioxidants from your coffee
heart rate and blood pressure—especially in
than you realize. Studies from 2004 indicate that “coffee was the single biggest contributor to
those who are sensitive to caffeine—studies
total dietary intake of antioxidants.” Additionally, it’s believed that the rich antioxidant content
say that, overall, coffee is linked to lower risk
in coffee “dampens inflammation,” and may be the protecting factor against liver cancer,
for heart rhythm disturbances (a heart attack
gallstones and other types of cancer.
and stroke risk factor) in men and women, and
lower risk for strokes in women.
Others point out that the sugary—and
sometimes high-fructose corn syrup-filled or
trans fat-filled—coffee concoctions available
Coffee may also lower several risk factors for heart attack and stroke, say additional studies.
First, since coffee has a potential positive effect on type 2 diabetes risk, that may also lower
one’s risk for heart disease and stroke—since having type 2 diabetes can increase the risk of
developing both of those.
The Mayo Clinic weighs in on coffee, too. It states that “newer studies have also shown
from many fast food chains and coffee shops
that coffee may have [additional] benefits, such as supporting brain and liver health.”
can add hundreds of additional calories, sugar
Echoing the brain health benefits, Dr. Alberto Ascherio, a professor at the Harvard School
and unhealthy fats. A steady intake of those,
of Public Health says that, for men, the risk of Parkinson’s disease can be cut by half by
of course, can lead to an unhealthy matrix,
simply consuming 150mg of caffeine a day—the amount found in an average cup of coffee.
including increased risks for developing type
Likewise, Dr. Wendy R. Galpern of National Institutes of Health’s (NIH) National Institute
2 diabetes, weight gain, heart problems,
of Neurological Disorders and Stroke, says that “when looking at Parkinson’s disease
metabolic syndrome and other health
patients, they may be up to 4 to 8 times less likely to have been heavy coffee drinkers.”
anomalies.
The researchers aren’t sure why caffeine has this benefit, but they do know that it’s related.
Prudent coffee intake defies these as well.
Dr. Esther Lopez-Garcia, assistant professor
of preventive medicine at the Autonoma
University in Madrid, Spain, and her team
Now, back to the old wives’ tale that coffee can stunt your growth.
It can’t.
So, what are you waiting for? Go ahead and enjoy that cup of Joe. A myriad of health
benefits await.
of researchers found that coffee drinking is
linked to a lowered risk of developing type 2
diabetes and some cancers, while preventing
the development of cardiovascular disease. The
scientists noted particularly that women who
drank two or three cups of caffeinated coffee
daily had a 25 percent lower risk of death
Coffee Caveats
In order to enjoy the full health benefits coffee can offer, make wise choices
when it comes to drinking coffee. For instance, use freshly ground organic
coffee beans; be careful to not overdo it with your creamer—and choose
from heart disease and an 18 percent lower
organic cream when you do use it; avoid the sugar and high-fructose corn
death risk than those who did not drink coffee.
syrup; and skip the lines at your fast food outlet and local or multi-national
Lopez-Garcia is quick to note, however, that
coffee houses.
these findings may be true only for alreadyhealthy people and that anyone with a health
condition should seek the advice of his or her
health professional about any risks.
Frank Hu, M.D., M.P.H., nutrition and
epidemiology professor at the Harvard School
of Public Health, says, “There is certainly
much more good news than bad news, in terms
of coffee and health.” In fact, Hu and other
researchers agree that the data on coffee and
type 2 diabetes is solid, based on more than 20
published studies. “The vast majority of those
studies have shown a benefit of coffee on the
prevention of diabetes,” says Hu. He points to
the “whole package” of coffee and its positive
health effects—including coffee’s antioxidants
| 75
Beef Roulette: Safety Issues with
Conventional Beef and Other Meat
Nearly half of the meat in the U.S. is tainted with drug-resistant bacteria, but there are other
issues with conventional meat that you should know about.
Conventional food has its share of major problems, but
adding to the issues of hormones, antibiotics, pesticides
and more is the shocking study revealing that nearly half
of America’s meat harbors drug-resistant bacteria.
The Translational Genomics Research Institute found that
Staphylococcus aureus—the bacteria responsible for most
Staph infections such as blood poisoning, skin infections
and pneumonia—was present in meat from U.S. grocery
stores at “unexpectedly high rates.” The researchers
determined that 47 percent of the 80 brands of meat
and poultry sampled were contaminated with S. aureus.
Additionally, 52 percent of those bacteria were resistant
to three classes of antibiotics.
Dr. Lance Price, senior author of the study, said, “For
the first time, we know how much of our meat and poultry
is contaminated with antibiotic-resistant Staph, and it is
substantial. The fact that drug-resistant S. aureus was so
prevalent, and likely came from food animals themselves,
is troubling and demands attention to how antibiotics are
used in food-animal production today.” Findings published
in the journal Clinical Infectious Disease indicated that
industrial farms where food animals are fed low doses of
antibiotics “are ideal breeding grounds for drug-resistant
bacteria that move from animals to humans.”
And it does move from animals to
humans. Approximately 90,000
Americans die from hospitalacquired infections each year—
and about 70 percent of them
are antibiotic resistant.
Then there’s meat glue, the
concoction the meat industry
has used for years to fuse
scraps of meat together.
Meat glue is an enzyme
known as tranglutaminase
and is produced by the bacteria
76 |
Streptoverticillium mobaraense fermentation in commercial
quantities or is extracted from animal blood—mainly cow or
pig plasma.
Interestingly, the FDA classifies transglutaminase as
GRAS, or generally recognized as safe. Its safety, however,
is questionable since bacterial contamination of glued
meat is much higher than “normal” meat. Glued meat is
also more difficult to cook thoroughly, making it harder
to kill the bacteria. Additionally, it’s difficult to tell which
meat is glued together and which is not. Likewise, glued
meat often comes from multiple sources—which can be
problematic, too.
That leads us to E. coli.
Each year, thousands of people are sickened by E. coli,
and hamburger is the main source. Eating conventional
ground beef is a huge gamble because the systems in place
for making meat “safe” aren’t optimal. For example, most
ground beef is a hodge-podge of different grades of meat
from various cow parts—as many as 1,000 different cows—
and various slaughterhouses, making them especially
vulnerable to E. coli contamination.
Interestingly, many big slaughterhouses will
sell their meat only to grinders who agree to not
test it for E. coli—which is surely why
E. coli outbreaks continue.
Those are just a few of the
safety issues surrounding beef
and other meat.
Don’t play beef roulette.
Instead, choose the healthiest
beef possible.
To see more articles
like this and stay educated
on the truth about where your
food comes from, visit us at
www.BeyondOrganicInsider.com
| 77
“Fly Fit with Me”
Beyond Organic at
30,000 Feet
Certified fitness
professional and
corporate flight
attendant Jenifer Felan
says, “Fly Fit with Me”—
and Beyond Organic is
a big part of her story.
Magazine:
Jenifer, please tell us about yourself
and your vocation.
Jenifer Felan: I have extreme passion for what I do! My days are never
duplicated. On Monday, I may be running around in workout pants and a baseball cap
from teaching an intense spin class. Next, I’ve donned a Versace suit and am serving
raw cheeses and other healthy foods on a private jet—since my job as a corporate flight
attendant requires caring for the world’s most exquisite travelers while we’re thousands
of feet up in the air.
At home in sunny California, I can eat healthily (including Beyond Organic), but I’ve
found that life while traveling can be more complicated—and oftentimes less healthy—
unless you use some planning and ingenuity to maintain that lifestyle while on-the-go.
That’s what I’ve done for myself and for numerous celebrities, diplomats and “ordinary”
people, although I don’t think anyone is just “ordinary.”
That’s inspiring! How did Beyond Organic come into play?
Jenifer Felan: Several years back, I had intestinal
Magazine:
issues I wanted to resolve naturally. That’s when I heard
about and read Jordan Rubin’s book The Maker’s Diet.
It changed my life and my health—and the best part was that it was Biblically based,
which is right in line with my beliefs.
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Jenifer Felan is a certified fitness
professional who has dedicated the
past 20 years to making a difference
in the lives of those who desire a
changed physique. She designs
custom workouts and eating plans
for countless celebrities, diplomats
and “real people.” A devoted wife
and mother of six—three of which she
gave birth to—Jenifer also serves the
friendly skies as a corporate flight
attendant. Soon-to-be author of a
book on how to fly fit and designer of
The Dancers Physique Workout, she
inspires women and men of all ages
and body shapes to create a beautiful
body and spirit.
To learn more about Jenifer, go to:
www.jeniferfelan.blogspot.com.
You can also connect with Jenifer on
Facebook at: www.facebook.com/
pages/Fly-Fit-with-Me.
Then, when I heard that Jordan
I also replace conventional chocolate with Beyond Organic
was starting Beyond Organic, I
chocolate, while Beyond Organic Really Raw Cheese and
knew this was for me, so I became
crackers are a hit for pre-boarding appetites. The chocolate, for
one of the founders of Beyond
instance, has become so popular that some celebrities request
Organic. Jordan’s mission of
shipments to their homes!
creating superior-quality foods,
snacks and beverages allows me
to introduce and serve nutrientpacked menu choices to the
Magazine:
What’s your favorite
Beyond Organic
product?
finickiest pilots and passengers.
Jenifer Felan: I love all of them, but I couldn’t do without
the Really Raw Havarti cheese!
Magazine:
Please share some
examples of this.
Jenifer Felan: Certainly! Catering doesn’t just show up when you
fly on a private jet like it does on commercial aircrafts, which means that
I get to design what’s served. For example, staying hydrated is key to
If you had only
one message to
Magazine:
communicate to
others who want to improve their
health, what would you tell them?
combatting “jet lag,” so I swap out unhealthy beverages with SueroViv
and other Beyond Organic beverages.
Jennifer Felan:
I’d say that the journey
to health begins with a
transformation of the mind.
People can choose to change
their health and their lives!
| 79
“Food Not Fit for Consumption”
Farmers Won’t Eat the Food They’ve Grown
There are some things people won’t touch with a ten-foot pole, but Farmer Brad says that he
doesn’t know any conventional farmers who eat the foods they raise—because they know the
dirty secrets of what goes into them.
It’s an enlightening interview, to say the
least. In fact, it’s more like a warning sign:
farmers who won’t eat the very food
they’ve grown because they know how
unhealthy it is.
Farmer Brad elaborates on this “inside
story” by giving an example of a largescale poultry farmer—raising chickens
and turkeys—who won’t put his own food
on his own table. When asked by the
interviewer just why the farmer won’t
eat the poultry, Farmer Brad knowingly
grins and chuckles, “Because he knows.
He wouldn’t eat it!”
Probing further, the interviewer
questions, “He knows what? What’s
he doing?”
Point blank, Farmer Brad goes right
down the line, “He knows the condition
the animals live in. He knows the genetic
freaks that these meat birds are. They
can’t even stand on their own two legs,
and they can’t live over nine weeks—
because their internal organs aren’t even
fully formed. They can’t handle it. They’re
just freaks of nature.”
Farmer Brad continues, “And then
not to mention all the feed that the
chickens eat—genetically modified
corn and soy. It’s not food fit for
consumption. And these farmers that
are part of that program—they know
it—so much that they won’t even serve
it to their own families.”
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NaturalNews.tv recently interviewed
Farmer Brad (www.HomeSweetFarm.
com), who starts out by saying, “I don’t
know one single conventional farmer who
eats his own food.” Watch the interview
at: www.tv.naturalnews.com
Farmers like Brad know that our food shouldn’t come from
mass-production factories like the one in this picture.
The interviewer interjects, “You know, you’re right. I’ve been talking to
farmers, too, and I’ve been talking to ranchers—and they do know it. But, at the
same time, they have to make a living, too. They’re under all this competitive
pressure. If they try to do it the right way—the healthy way—they’re going to
be out of business because their neighbor is doing it that way.”
Out of business for farming the right way? Farmer Brad doesn’t think so.
He says, “The only way I think farmers and ranchers can do it today is to sell
direct to the consumer. Why would these guys out here growing hay and
growing cows—just to maintain their ag exemption—take it to the sales barn
just to get $500 a head when you can spend a little more time to do it right—
a 100 percent on grass and sell direct to consumer—and turn that same cow
into $2,500?”
Farmer Brad speaks from experience. He adds, “That’s the same way I take
my vegetables. If I wanted to sell wholesale and go that route, I’d have to
produce 75 percent more than I do now to make the same amount of income.
Why would I want to turn this into such a factory system? We want to enjoy
what we’re doing in our life here—not turn it into some factory with food we
wouldn’t even be happy to eat on our own plates.”