BY ST.TROPEZ BACKSTAGE

BY ST.TROPEZ
BACKSTAGE
THE INSIDER’S
TRAINING GUIDE
Summer 2015-16 Edition
BACKSTAGE
BY ST.TROPEZ
CONTENTS
Choice
1-2 Wardrobe of
Welcome to the first edition of
‘Backstage’ - Our global training
magazine. Available in print and
online, we bring you the latest
news and gossip from the world
of beauty and tanning.
We are passionate about creating best in class,
affordable self tanning products for professional
and at home use. It is our mission to empower
our consumers to become experts – all from the
comfort of their own homes.
• A natural looking tan to suit every skin tone
• Streak-free & easy to apply
• AromaguardTM Fragrance Technology
virtually eliminates the self tan aroma
• 100% Natural Tanning Agent
• Paraben and Sulphate free
nning Professional
3-4 Our Award-Wi
ge
Ran
al
& Ret
Next Generation
5-6 Unveiling the
Tan
f
Sel
of
Self Tan
7-8 Jump on the
Express
l Tan in
9-10 New! Gradua
Shower
Solstice
11 Summer Skin
12 Per fect Pins
nt Tan
13 The Intellige
the Best?
14 Which Way is
15 Trend Setter
n Week
16 London Fashio
Report
onal Tan
17 Multi-Generati
rder
Works Ha
18 The Tan That
19-20 The Man Tan
8
WINNER OF OVER 100
AWARDS GLOBALLY
10
22
WINNER
THE ULTIMATE
TAN
Disclaimer: No part of Backstage magazine may be reproduced or used in any form or by any means wholly or in part, without
prior written permission. Although every effort has been made to ensure that the content of Backstage Magazine is correct, the
authors accept no responsibility in respect of any products, goods or services which may be advertised or referred to in this issue
or for any errors, omissions, changes in price or mis-statements or mistakes in any such advertisements or references.
3
THE INSIDER’S TRAINING GUIDE
1
BACKSTAGE BY ST.TROPEZ
2
St.Tropez are proud
to be the UK’s NO.1
Tanning Brand.**
1. SELF TAN EXPRESS
INTRODUCING OUR
WARDROBE
OF CHOICE
With a choice of over 40 tanning products
you can find the perfect tan to suit every
customer’s skin tone
3
4
5
Choose your depth of tan with our
most advanced formula yet, for a
sunkissed glow in just 1 hour
2. SELF TAN CLASSIC
For a natural looking golden, streakfree tan that lasts for days
3. SELF TAN SENSITIVE
Hypoallergenic & dermatologically
tested, for a lasting golden glow for
sensitive skin
4. SELF TAN DARK
Tailors to your individual skin tone for
a lasting deep, dark bronze
6
5. INSTANT TAN
An instant, no-commitment tan
for up to 24 hours
6. GRADUAL TAN
Subtly build a gradual sunkissed
glow everyday
7. PREP & MAINTAIN
Tanning essentials for a longer-lasting
flawless finish
7
#PROTIP
93% OF WOMEN AGREED THEY FELT MORE
CONFIDENT WITH A ST.TROPEZ TAN*
1
of tan
Always apply your choice
It’s our
t.
Mit
tor
lica
App
an
h
wit
even
secret weapon for easy,
.
and fuss-free application
*Survey completed by St.Tropez with 700 respondents
**IRI Value Sales. 52 weeks to 02.11.13
2
OUR AWARD-WINNING
PROFESSIONAL & RETAIL RANGE
3
SELF TAN CLASSIC
SELF TAN DARK
SELF TAN SENSITIVE
SELF TAN EXPRESS
Tinted for the ultimate streak-free,
natural looking golden tan
Tailors to your individual skin tone for our
deepest, darkest bronze
Hypoallergenic and dermatologically tested
for a lasting glow for sensitive skins
St.Tropez’s most revolutionary tan yet.
It lets you select your depth of tan
GRADUAL TAN
PREP & MAINTAIN
TAN ENHANCERS
INSTANT TAN
Untinted/lightly tinted to build a gradual,
sunkissed glow every day. Plus revolutionary
multi-action moisturiser with added skincare
benefits
Tanning essentials for a longer-lasting,
flawless finish
The perfect skin finish for every
skin tone
An instant, no commitment tan
that simply washes off. Up to 24
hour wear
4
THE INSIDER’S TRAINING GUIDE
UNVEILING
THE NEXT GENERATION
OF SELF TAN
NEW Self Tan Luxe Dry Oil
Reasons to Believe
 Ultra-fine dry oil
 Quick drying and non-greasy
 Moisturises for 24hrs
 Tan lasts up to 10 days
 Natural looking
BACKSTAGE BY ST.TROPEZ
Investing a considerable amount of time and resource
into research and development allows us to deliver
break-through and innovative products that meet
the demands of our most important advocates –
our customers. To help you get the best out of
our most luxurious tan yet, below are some top tips
from our Global Head of New Product Development,
Louise Moore...
Why is it different to any
other Self Tan product?
What are the benefits
of an oil?
It is clinically proven to moisturise
and hydrate for up to 7 days and
includes Brazil Nut Oil to help
nourish skin and protect it from
the dryness often associated with
tanning. This indulgent self tan
contains 100% natural DHA and
is also 100% naturally fragranced
with essential oils including Neroli,
Lemongrass and Grapefruit. Let’s
also not forget the beautiful
skin enhancing shimmer which
leaves skin looking radiant and
helps to guide application.
Combining an oil with self tanner
leaves skin nourished, soft and
supple for up to 7 days as well as
giving skin that beautiful natural
tan. Due to the hydrating nature
of the oil you can also expect
your tan to last longer.
 100% Natural DHA
 Naturally fragranced
 Contains Brazil nut oil
 Clinically proven to
moisturise for up to 7 days
How long can I expect
my tan to last?
On average a self tan will last
around 4 days depending on
the individual’s natural rate of
skin exfoliation. However we
have found, due to the nature
of an oil, that some users are
reporting the tan lasts up to 10
days. We do, always advise that
you moisturise daily and exfoliate
once or twice a week as this will
extend the life of your tan.
LFW SS14
Mary Katrantzou was the only
designer on the SS14 catwalks
to boast a ‘bejewelled’ glow
using the St.Tropez Luxe Dry Oil
100ml, 3.38 fl oz US
WOW! MUST BUY
“Glides on seamlessly
leaving a golden glisten”
Jacqueline Whitby,
St.Tropez Customer

5
MUST HAVE
PRODUCT!
VOGUE
“Gorgeous, subtle golden
glow that can be built
up. It is wonderful, truly a
luxury product”
Jennifer
St.Tropez Customer

ESSENTIALS,
STELLA, THE TE
LEGRAPH
UK
COMING SOON...
Our step by step video for
Self Tan Luxe Dry Oil.
6
THE INSIDER’S TRAINING GUIDE
BACKSTAGE BY ST.TROPEZ
JUMP ON THE
SELF TAN EXPRESS
THE 1 HOUR TAN
Choose your shade
1 Hour
•Our most advanced formula yet
for a light sunkissed glow in just
one hour or leave on for up to 3
hours for a deep, dark bronze to
suit you.
•This fact-acting self tan with
intelligent shade complex allows
you to choose your depth of
tan and continues to develop
once the guide colour has been
washed off.
•Simply apply the tinted guide
colour with an Applicator Mitt for
a streak-free finish, then wash off
after 1, 2 or 3 hours for a natural
looking tan that lasts for days.
Simply moisturise well to lock in
your tan for longer.
Light
Sunkissed Glow
NEW
EXPRESS
BRONZING
MOUSSE
2 Hours
 Streak-free & natural looking
Golden Glow
 Suitable for all skin types
1 Litre Express Bronzing Mist
 Contains 100% Natural
tanning agent
 Avoids staining bed sheets
THE ULTIMATE TAN
IN JUST 1 HOUR
3 Hours
Dark
Bronze
FABULOUS!!
5 STARS ALL THE WAY!
Also available in a professional mist
for the ultimate spray tan
•Perfect for last minute tanners,
regular tanners or before a night out
•Contains 100% Natural Ecocert
approved DHA

“This is the ultimate at home
tanning experience for me one word fabulous! Thank you
St.Tropez you have saved me
precious tanning time!!”
3
2
Sinead Parker
St.Tropez Customer
1
OK
200ml, 6.7 FL OZ US
7
CONTAINS
INTELLIGENT
SHADE
TECHNOLOGY
Medium
COMING SOON...
STYLIST
Our step by step video for Self Tan
Express Advanced Bronzing Mousse.
•LINK SELL with our Tan Enhancing
Polish and Moisturiser for a patch-free
fade and flawless finish
“
THE N0’1 TAN
“We are now ordering twice
as many litres of express a
month than we were! We
are finding its great for busy
mums in between school
pick-ups!’
Jay – Salon Manager
Virgin Active Sheffield, UK
8
THE ULTIMATE TAN GUIDE
BY ST.TROPEZ
NEW!
N
A
T
L
A
U
D
A
GR
IN SHOWER
The next generation of gradual tan, the ultimate easy to use, no mess,
no fuss in shower gradual tan lotion will revitalize tanning regimes.
Add a sun kissed golden glow to your daily shower routine
Use daily to gradually build a more intense tan quickly & easily
Includes a 100% natural DHA blend for optimum performance
Sweet Almond Oil nourishes the skin leaving it feeling so , smooth and hydrated
For every skin tone, type and texture
9
#SHOWERANDGLOW
TAN, SHOWER, AND GO
IN AS LITTLE AS 3 MINUTES.
10
THE INSIDER’S TRAINING GUIDE
BACKSTAGE BY ST.TROPEZ
k fix options
Follow our top 5 quic
mmer, to
while on the go this su
ahead
always keep one step
SUMMER
SKIN
SOLSTICE
PERFECT PINS
1. Hair Removal
Whichever your method of hair
removal, be sure not to de-fuzz
immediately before tanning as
the skin may be sensitised and the
colour may settle in the open pores.
Ideally perform all hair removal
24hrs before you self-tan allowing
the pores to close naturally and
any irritations to subside.
Of course we welcome the summer sun
and all that it brings… al fresco dining,
alternative colour palette, holidays…
and exposed skin.
For the latter though, summer also
brings some unique challenges for
healthy, supple and beautiful skin.
Not only do the charms of the
sun need to be respected, other
challenges include dryness and
dehydration from air conditioned
environments – hotels, flying,
shopping!! Sea salt and chlorine
should also be avoided.
2. Exfoliate
Using St.Tropez Body Polish,
exfoliate in the shower prior to tan
application. Focus on dry areas
such as the knees ensuring you
have a clean canvas for your
self tan application.
,
Celebrity Skin Care Expert
r
he
res
Nichola Joss, sha
e.
tips for protection and car
s to rise to these
So what are the best way
mer skin?
challenges for super sum
r summer self
r climates
1. Keep safe in summe
an
from
w
glo
r
and get you
like
award winning self tan
usse. The
St.Tropez Bronzing Mo
that you can
beauty of self tan is
1st day of
be tanned from the
y.
ida
hol
r
you
2. Drink lots of water!
11
3. To make sure you
te every 3
tan glow lasts, exfolia
days in the shower.
tect your
4. Use a high SPF to pro
the sun. 30+
skin whilst tanning in
y and 50+
minimum for the bod
t burning
ven
pre
to
e
fac
the
for
.
skin
the
g
gin
ma
and da
Tan
in
skin
the
nch
Dre
5.
3. Moisturise
4. Tan & Tone
For the ultimate perfect legs try
Gradual Tan Plus Firming with
CHRONODYN CG, a chronological
cell energizer that fights fatigue and
tones, firms and strengthens the skin.
5. Perfect Legs
One of St.Tropez’s top selling
products, this handbag sized
spray can turn your legs in to
flawless pins in just a few sprays.
Spray on to the skin and blend
with a Tan Applicator Mitt. The
instant airbrush finish dries in 60
seconds and the developed tan
will last up to 3 days.
Ensure you moisturise the tops of
your feet, toes and knees prior
to application. This will ensure
a more natural finish to your
developed tan and avoid the telltale over-developed signs.
isturiser
Enhancing Body Mo
thing and
ba
sun
r
afte
y
da
ry
eve
with a
skin
the
to
in
tly
work gen
care
ing
tak
,
tion
mo
r
ula
light circ
.
skin
the
not to drag
tips and
For further skin care
m or
advice visit st-topez.co
follow us
STTROPEZTAN
“
75ml, 2.5 fl oz
Self Tan
Perfect Legs Spray
MY FAV!

“Perfect legs is my
favourite St.Tropez product
- an instant cover up &
airbrush effect when you
need it and it’s such a
time saver!”
Nicola, St.Tropez Customer
AIRBRUSHED
FINISH IN A
FLASH
LINK SELL
TO LOCK IN
YOUR TAN
FOR LONGER
 Instant airbrush finish
 360° spray
 Transfer-resistant
 Perfect for on-the-go
 Handy hand-bag,
or trial size
 Aromaguard™
12
THE INSIDER’S TRAINING GUIDE
BACKSTAGE BY ST.TROPEZ
1. SELF TAN - Available in Classic, Sensitive, Dark & Express
Some of the biggest fears in tanning
are going orange, going too dark
or making mistakes, causing many
customers to shy away.
•An easy, one-off application
using an Applicator Mitt
•Shower off after 4-8 hours to reveal a
natural looking tan that lasts 4-7 days
•Contains a tinted guide colour
to avoid missing patches
•Ideal for weekly use, special
occasions, or pre-holiday tanning
3
•Choose from a Mousse, Lotion or Spray
1
THE
INTELLIGENT
TAN
WHICH WAY IS BEST
FOR YOU AND
YOUR CUSTOMER?
lack of
Whether it’s dry skin or
ll have
time, every customer wi
needs
d
an
ce
en
their own prefer
their
g
sin
oo
when it comes to ch
n.
tio
ca
method of product appli
with the
assist your customers
Here are a few tips to
tyle,
lifes
and
e
typ
skin
their
.
correct choice to suit
all tanning categories
oss
acr
en
tak
be
which can
SELF TAN DARK
DUAL’S SKIN TONE
TAILORS TO THE INDIVI
RKEST BRONZE
FOR OUR DEEPEST, DA
The St.Tropez Self Tan Dark range
has been specially formulated
with these fears in mind to tailor to
the individual skin tone, ensuring
they only go as dark as they would
naturally in the sun. Containing
Vegetan Premium, this 100%
natural tanning agent is blended
with additional plant pigments &
“
BEAUTIFULLY
BRONZED
“Friends keep telling me
how healthy I look, is this
how the addiction starts?”
Marine Power
The Daily Mail Newspaper
16
skin conditioning ingredients to
provide our darkest, most intense,
long-lasting colour yet. The bronzed
guide colour makes it easy to
apply and our unique blend will
ensure the tan will not go orange.
Customers can breathe a sigh of
relief that the ultimate dark self tan
is finally here.
200ml, 6.7 fl oz
#PROTIP
a
We always recommend
ds
han
ee
n-fr
stai
for
t
mit
2
3. GRADUAL TAN
Available in Light/Medium
& Medium/Dark
•A subtle sunkissed glow that’s untinted
& lasts 4-7days. Reapply daily to achieve
your desired depth of colour. No need
to wash off
Self Tan Dark
Bronzing Spray
 Perfect for customers
who want their darkest
possible shade.
 Suitable for ALL
skin tones
 Develops in 4-8hrs
 Lasts for days
•Fits into your daily skin care routine.
(Try our Lotion in place of your usual
moisturiser)
2. INSTANT TAN
Available in Light/Medium
& Medium/Dark
•A no-commitment cosmetic tan for
up to 24 hour wear
•Simply washes off with soap and water
•Water & transfer resistant with Rainmac™
Technology
•Ideal for one off occasions, last minute fixes
or first-time tanners as mistakes are easily
corrected
•Ideal for first time tanners looking for
a subtle glow or regular tanners with
a busy lifestyle
•Choose from a Mousse, Lotion or Spray
#PROTIP
ers fear
Overcome your custom
duct on
by demonstrating the pro
ural and
nat
how
w
sho
to
lf
rse
you
es to hand.
easy it is to use. Have wip
14
THE INSIDER’S TRAINING GUIDE
BACKSTAGE BY ST.TROPEZ
NEW
AS SEEN IN
LFW
REPORT
NEW
TREND
SETTER
duct for
The New ‘Must-Have’ Pro
Bathroom Cabinet
Launched at London Fashion
Week, St.Tropez Instant Tan Face
and Body Lotion graced the
catwalk with five top designers,
dictating the tanning trends for
the Spring / Summer 2014 season.
Ever popular with designers and
make-up artists the Instant Tan
range provided natural looking
streak-free tans to the models,
complimenting the collections
with a healthy dewy glow.
15
Perfect for:
 No-commitment tan
 First time tanners
 Last minute tan
 Allergies to DHA
100ml, 3.38 fl oz
Here she shares her top
Every
Available in two shades, the new
water & transfer resistant formula
can be used alone for an instant
bronzed glow or applied on top
of a self tan to temporarily add
depth. Perfect for top-ups on-thego and weekends away.
As seen on
Britain and
Ireland’s Next
Top Model
rity tanner,
tant Tan range was celeb
Ins
W
NE
r
ou
for
e
lin
in
te models
First
the skins of London’s eli
d
me
for
ns
tra
e
sh
as
ss,
Nichola Jo
at fashion week.
#PROTIP
or
Mix with your foundation
sh
moisturiser for a dewy fini
up
kema
r
you
g
lyin
app
before
•Delivers a natural looking streakfree tan for one night only
•Available in a lightweight,
hydrating Lotion - Light/Medium
& Medium/Dark
3 trends:
Mary Katrantzou
The Bejewelled Inspired Tan
A ‘breath’ of colour to the skin was applied using St.Tropez
Instant Wash Off Lotion in Light/Medium to the entire body
then buffed into the skin using the Tan Applicator Mitt.
Topshop Unique
The Statement Tan
A rich caramel hue created using 3 fine layers of Instant
Tan Lotion in Medium/Dark for a soft dewy finish.
•Water and transfer resistant
with RAINMAC™ technology
House of Holland
The Tropical Tan
•Up to 24hr wear - washes off
with soap and water
Henry’s neon collection was perfectly complemented
with a wash off coffee-coloured lotion that stood out
from the crowd.
#PROTIP
r
Remember to talk to you
ning
customers about how tan
, as
ion
fash
ent
plim
styles com
seen at LFW.
16
THE INSIDER’S TRAINING GUIDE
BACKSTAGE BY ST.TROPEZ
MULTIN
A
T
E
H
T
L
A
N
IO
T
A
R
E
GEN
THAT WORKS
U
O
Y
R
O
F
R
E
TAN
D
R
HA
HERO
ve become increasingly
These days, lifestyles ha
at the forefront.
busy with multi-tasking
ISTURISER
YOUR EVERYDAY MO
WITH A HINT OF TAN
The ideal year-long companion,
boosting confidence or prolonging
your beautiful sunkissed glow,
St.Tropez Gradual Tan is perfect
for subtle shade seekers.
INFUSED
WITH VITAMIN E
FOR ADDED
HYDRATION
How would your customers feel
knowing they could use a product
that could plump, firm, tan and
hydrate all at the same time?
Available in two shades, Light/Medium and Medium/Dark,
this untinted formula allows you to build the depth of shade
you personally prefer. Ideal for nervous tanners who want a
subtle glow that’s easily wearable day and night.
Well, the next generation of
innovative award winning tanners
is here, with formulations that
deliver advanced skin care
benefits in addition to a naturally
glamorous tan... introducing
GRADUAL TAN PLUS.
#PROTIP
and Body Lotion every
Use a fine layer of Face
r usual moisturiser
other day in place of you
w all year round
glo
lthy
hea
to maintain a
Ideal to use in-between
tanning applications & spray
tans to prolong your tan
17
It would therefore make sense
to carry this over in to our daily
skin care routines, using products
that can multi-task, saving us
precious time.
FIRMING BODY
Gradual Tan Face
& Body Lotion
 Is most suited to a drier skin type
for added hydration
 Available in Mousse, Lotion
& Spray formats
WINNER
An impressive 4-in-1 multi-tasking
body moisturiser that allows you
to tan, tone, firm and moisturise
for maximum results in minimal
time.
•Chronodyn CG - Tones and
firms skin
•Hyaluronic acid - Improves skin
elasticity & rejuvenates
•Anti oxidants - to reinforce skins
natural defences
89% of users
felt their skin
was smoother
ANTI-AGEING FACE
A multi-action facial moisturiser
that creates a luminous sunkissed
glow.
•Matrixyl Synthe 6 - advanced
active to boost collagen and
firm
•Hyaluronic acid - to intensely
moisturise
•Omega 3, 6 & 9 - to firm &
improve elasticity
#PROTIP
Don’t have the answer?
aqs
Visit www.st-tropez.com/f
tly
uen
freq
st
mo
for our
asked questions.
18
THE INSIDER’S TRAINING GUIDE
BACKSTAGE BY ST.TROPEZ
ember that St.Tropez
‘It’s important to rem
ra
ur skin tone to delive
products work with yo
nt
ou
am
d
mil
a
If you have
natural looking tan.
u have
yo
if
d
an
e
uss
Mo
Tan
of body hair use Self
body hair, opt for the
a sizeable amount of
blend.’
spray – using a mitt to
Jules Heptonstall
St.Tropez Celebrity Tanner
& Skin Finishing Expert
Follow these simple tips to achieve
a healthy look that will keep
people guessing.
A healthy looking tan that suits
your natural skin tone appeals
to everyone, not just women.
Today, men make up a significant percentage of self tan
customers as they discover natural looking sunless tanning
products that deliver professional results at home or on the go.
The Rough with
the Smooth
Exfoliating regularly will keep skin
smooth and allow shaven hair to
grow back without irritation. Try to top
up your face-tan at least a couple of
hours following your shave.
Post Game
Get in to the habit of exfoliating a
couple of times a week to help the
self tan fade evenly and keep the
skin ready for top-ups. Moisturising
daily will help the tan last longer.
Bronzed God
High on the leader-board for ‘best
male tanning products’ is Bronzing
Mousse and Bronzing Spray. For a
subtle glow on the face, try Gradual
Tan Face or NEW Gradual Tan Plus
Anti-ageing Face if you’re worried
about wrinkles or you have facial hair
as this product absorbs quickly into
the skin!
Tactics
Self Tan Dark Mousse is best applied
with a Tan Applicator Mitt as the
lightweight foam will glide through
body hair and dry almost instantly.
“
St.Tropez products work with
your skin tone to deliver a
natural looking tan
Jules Heptonstall
19
20
For sales enquiries please contact
Customer Services:
Int: +613 9484 9480
AU: 1300 819 331
STTROPEZPROFESSIONAL.COM
STTROPEZPROFESSIONAL.COM.AU
STTROPEZTAN