- Schibsted

InfoJobs at a glance
Joaquim Ferrer, CEO InfoJobs
Index of the speech
INFOJOBS SPAIN AT A GLANCE
Introduction
Some big numbers
Business Evolution
Key principles followed
The power of the brand
A business with a big future
INFOJOBS ITALY: A SUCCESSFUL MODEL
DEPLOYMENT
Introduction
Some big numbers
Key indicators evolution
Competition Overview
Nielsen Audience Share
INDEX
Introduction
‰ InfoJobs.net is the job board leader in Spain- more than 51% audience (Nielsen JUL-08)
‰ InfoJobs.net is the TOP3 job board in Europe- Number 1 no govenrmental site in Europe JUL-08)
‰ The project was born in April 1998 (a small team of only 3 members until 2000)
‰ Current number of employees 200.
‰ Every 30 seconds a labour contract is signed thanks to InfoJobs.net
‰ TOP5 Best WorkPlaces® 2008 in Spain- in our category of companies of 100-250 employees
‰ Our mission:Be the referent meeting point of the offer & demand in the Spanish job
market
The TEAM
Our OFFICES
The SITE
Introduction- creating value
COMPANIES
HIRING TALENT
Candidates
The more job
offers published
the more value
created for
candidates
Job Offers
The more candidates
there are, the more
value the site has
for companies
Inscriptions
Job Offers
PEOPLE
SEARCHING JOB
INFOJOBS COMMUNITY
Some Big Numbers
Candidates
‰ 4.0M unique visitors
(OJD audited Jul-08)
‰ + 5.500 new CV/ day
One new candidate
on working days
16 SECS =b!
‰ + 50.0M of job inscriptions in 2007
‰+ 24.4% share of the active population
‰ More than 60% of users come by word of mouth
On working days we have and average of
one candidate every 16 seconds
Companies
‰ + 75.000 active companies
(last login 6 months) (Ago- 08)
‰ 200 new companies registered per day
‰+54.000 jobs offers posted per month
(working day)
(Jul-08)
‰ +890.000 job offers posted in 2007
‰ +28.000 paying customers at the close of 2007
One new company
3 MINS =
)!
On working days between 9 a.m and 7 p.m we
validate a new company every three minutes .
Some Big Numbers
January Month Data
Some Big Numbers
January Month Data
Some Big Numbers
January Month Data
Some Big Numbers
Year Data
Some Big Numbers
Some Big Numbers
Business Evolution
Phase 5
CONSTANT
INNOVATION +NEW
TARGETS+NEW TOOS
2008-…/…
Phase 4
2005-2007
Increase of the value
USER EXPERIENCE + ONLINE MODEL + CRITICAL
MASS + MEASURE
Phase 3
2003-2005
Earnings consolidation
VALUE GENERATION ($) + BE Nº1 +
CRITICAL MASS
Phase 2
2000-2003
BECOME Nº1 + CRITICAL MASS+ INTRODUCE A PAYMENT MODEL
Beginning to earn money
Phase 1
2000
AWARENESS + TARGETS “JUST USE IT” + CRITICAL MASS
Coffee for all
Phase 0
1998-1999
Launch of the Project
PRODUCT + BENCHMARKING + DETECTION OF NEEDS
Key principles followed
PRODUCT
CRITICAL
MASS
ROI
MANAGEMENT
USER
EXPERIENCE
INNOVATION
Key principles followed
1
PRODUCT
CREATE A
“KILLER
APPLICATION”
KISS- “KEEP IT
SIMPLE, STUPID”
OUR ENTRY DOOR …
CONTINUOUS
LEARNING
Key principles followed
2
BUILDING
CRITICAL MASS
FOCUS IN THE
“JUST USE IT”
USERS
CREATING
“WOM”
CREATING LONG
TERM RELATIONS
Net externalities …
FOCUS ON
ON-LINE STRATEGIES
Key principles followed
CONTINUOUS
VALUE
GENERATION
3
USER EXPERIENCE
TAKE CARE OF
THE TRUST
RELATION
TAKING CARE OF THE PRODUCT …
TAKING CARE OF THE CUSTOMER …
BE NEAR OUR
CUSTOMERS
Key principles followed
4
ROI MANAGEMENT
CLEAR KPI’s
THAT EVOLVE
WITH THE
BUSINESS
WORK THE
CONCEPT OF
CONVERSION
COST AND NOT
IMPACTS COST
NOT ONLY THE
OBVIOUS
INFORMATION …
BUILDING OUR ROAD
CONSTANT
MONITORISATION
OF THE BUSINESS
Key principles followed
5
INNOVATION
DIFFERENT WAYS
OF GIVING
ACCESS TO THE
INFORMATION
NEW TARGETS…
NEW WAYS TO
APPROACH THEM
NOT ONLY JOB
OFFERS…
OBTAINING EXTRA
VALUE FROM THE
CONTENT…
The Power of the Brand
InfoJobs in the referred to the
search of employment has become
a “commodity brand”… with the
same searches than the generic
word “trabajo”…
InfoJobs = Trabajo
Source Google Trends (www.google.com/trends)
InfoJobs.net is the preferred job
site for the 67% of the interviewed
people
Source: InfoJobs.net Brand Re-call Survey 2007
Target: Active population with access to Internet
A business with a big future
1
MARKET SIZE
28.000 Customers
through Website
Channel
34.000
Customers
200.000
Registered
Companies
1.667.000
Companies in
the Spanish
Market*
4.000 Customers
through Direct
Salesforce
* Source: INE- Includes companies with at least 1 employee
A business with a big future
2
PRICING
Prices are calculated based
in the highest prices for the
individual job posting, not
taking into account discounts
or promotions.
Reed.co.ukÆ 215 €
Totaljobs.com Æ 430 €
Monster.uk Æ 442 €
Monster.deÆ 725 €
Stepstone.de Æ 725 €
Cadremploi.fr Æ 790 €
Monster.fr Æ 610 €
Monster.itÆ 720 €
InfoJobs.net Æ 295 €
Source: The websites of the job boards- September 2008
A business with a big future
3
NEW SERVICES
Visibility Up-sellings
DataBase Search
+
Job Posting
(Individual & Packs)
Corporate Sites
Matching Services
Complementary HR Services
Advertisement services
Payment services for candidates
…/…
VALUE PROPOSAL INCREASE
A business with a big future
MULTI-CULTURAL
HIGH PROFILES
- The have just arrived to the country
- Heavy users of Internet
- High level of education in their
countries
- Not relying on the Net to find a great
job
- Heavy users of Internet
- Headhunters go behind them
- They create close communities
- They prefer quality instead of quantity
- They are in process of integration
in the society
- Want to feel special in front a job
opportunity
- Extrinsically motivated
- They generate network
4
NEW TARGETS
FREELANCE
- They want to be considered as a
company
- They have arrived late to
Internet
- They search… but also want a
well-done promotional space to
become known and searchable
- They need to feel very confident
- They don’t have a standard CV…
the have a portfolio of projects
and a pull of skills
- They’re prepared to pay for a
service that generates them
business
- Prepared for paying for a quality service
SEARCHING FOR
AN
OPPORTUNITY
SEARCHING FOR
THE
BIG JUMP
SILVER SURFERS
I WANT TO
MAKE
BUSINESS
- Everything has to be very
simple
- They have a big labour knowledge
- They are very persistent
- Transcendent and Intrinsically
motivated
- In a few years they’ll be the biggest
group in the Net
I WANT TO
FEEL
USEFUL
InfoJobs.it
A successful model deployment
Schibsted Kick Off
September 2008
Introduction
‰ InfoJobs.it is the job board leader in Italy (more than
15% audience , Nielsen JUL-08)
‰ A small team of 2 members launched site from Barcelona in July 2004
‰ Milan headquarter opened in September 2004 and Rome’s office is planned by 2009.
‰ Current number of employees working at Milan’s office 20, all of them are Italian.
‰ In just three years Infojobs.it achieved position number one in the market.
The TEAM
Our OFFICE
The SITE
Some Big Numbers
Candidates
‰ +1.5M unique visitors
(Source Google Analytics July 08)
One new candidate
‰ +2.400 new CV/ day
‰ +15,5M of job inscriptions in the last 12 months
‰+ 6,4 share of the active population
b!
37 SECS =
‰ More than 80% of users consider IJ.it good or very good
Companies
‰ +11.300 active companies
(last login 6 months) (July 08)
‰ +650 new companies registered per month
‰+31.000 jobs offers posted per month
(July 08)
‰ +270.000 job offers posted in 2007
‰ +1.300 paying customers at the close of 2007
One new company
18 MINS = )!
On working days between 9 a.m
and 6 p.m
Key Indicators Evolution I
Total Candidates
Job Applications
Key Indicators Evolution II
Total Registered Companies
Active Job Offers
Evolution - Traffic Growth
Unique Visitors
Page Views
January Month Data
Source: Google Analytics
Italy: Competition Overview
KEY COMPETITORS
AUDIENCE
(Visits*)
ALEXA
(Ranking)
ACTIVE
JOB
OFFERS
NEW JOBS
(last 30d)
CVs
PRICE
(single
post)
1.284.800
3.950
59.327
34.095
1.729.432
FREE trial
350 Eur
706.700
8.937
NA
31.567
50%
duplicated
1.705.965
248.000
37.275
4.805
4.805
NA
NA
240.900
38.774
6.048
6.048
NA
Free
175.700
59.458
6.423
6.423
600.000**
550 Eur
Pan-european player
NA
NA
7.979
7.979
400.000**
600 Eur
Owned by leading newspaper
Corriere della Sera.
Prices have been reduced 50%
(from 1500 -> 600)
NA
NA
7.573
7.573
NA
NA
Owned by Kataweb portal form
newspaper “La Repubblica.it”
95.500
134.167
2.200
2.200
NA
500 Eur
New Player. Launched Jan-08.
Initially job scraping.
Co branded deal with MSN.it
* http://www.trafficestimate.com/
** Estimated data
720 Eur
650 Eur
COMMENTS
Leader in content, traffic &
effectiveness.
Price: 690 € -> 720 €
Increase of 4% in February 08.
New 650 Eur job for 30 days
Great improvements made in
last quarter
Date:
July, 17th 2008
Italy Audience Share – Nielsen NetRating Jul 08
Panel: Home + Work
Infojobs.net+Infojobs.it
Nº 1 no-governmental brand in Europe
Joaquim Ferrer
CEO- INFOJOBS