Countering Pilferage with Tamper Evident Labels
Transcription
Countering Pilferage with Tamper Evident Labels
FRAUD! Counterfeiting Pilferage Theft Tampering Loss Threat Fake Fraud Counterfeiting aud COUNTERFEITING! Pilferage Theft Tampering Loss Threat Fake aud Counterfeiting Pilferage Theft Tampering Loss Threat! Fake Fraud Count unterfeiting ferage Theft d Counterfeiting Pilferage! Theft Tampering Loss Threat Fake Fraud Count eiting peringPilferage Theft Tampering Loss Threat Fake Fraud Counterfeiting Pilferage T rfeiting Pilferage Theft Tampering Loss Threat Fake! 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FRAUD! COUNTERFEITING! Pilferage! The Mont Blanc Pen Fake Original The paint is coming off No such problem in the original one Weighs 28 gms! Weighs 42gms. Almost 50% more than the fakes Very rough in mechanism Very smooth in mechanism Cost Rs.100 Cost Rs. 18000 Harveer Sahni, MD, Weldon Celloplast Limtied ld ll l t A Reality Check! • The topic of brand protection is of prime concern with the pharma companies • Figures justify the concern and need to create the system • A difference is observed in the approach taken by the western world and India Harveer Sahni, MD, Weldon Celloplast Limtied ld ll l t A Reality Check! • Indian companies understand that fakes or counterfeits take away a whole lot of their sales • It is also a threat to consumers patronizing the trusted brands • A very restrained reaction to solving this problem is observed. • Although a lot of interest is shown there are not many takers Harveer Sahni, MD, Weldon Celloplast Limtied ld ll l t Bottlenecks! • Policy makers investing refrain from • Do not want to increase input cost • Inclination towards being more competitive • The drive to increase profits Harveer Sahni, MD, Weldon Celloplast Limtied ld ll l t Pilferage: The New Headache • The dictionary meaning of pilferage is, “to steal a small amount” or “theft of a part of the package and then resealing it to avoid detection”. • The theft or pilferage is detected only when the buyer opens the package. • The marketing department has to wastefully indulge in investigating Pilferage: The New Headache • It can happen anywhere – Any point in the logistics – Internal theft by the employees of the selling company – Employees of the transporter – Employees of the buyer • American companies loose 52 Billion US Dollars a year due to employee theft alone Pilferage: The New Headache • Retail employees are becoming a bigger problem then the shoplifters. • Casual workers employed by cargo handling agents of an airline were caught stealing 14 sarees – The Hindu • The state electricity boards are bleeding with plunging bottomlines Pilferage: Some Examples Exam Papers Liquor pilferag e Credit Cards Shipper Cartons Harveer Sahni, MD, Weldon Celloplast Limtied ld ll l t Pilferage: How to tackle • Countering Pilferage is as cumbersome a task as it is troublesome • Label: A deterrent and curbs pilferage to a great extent • Old Techniques – – – – Wooden Cases Remoistenable Kraft Paper Tapes BOPP tapes Glueing the inside of the flaps was and still is adopted Harveer Sahni, MD, Weldon Celloplast Limtied ld ll l t Pilferage: Latest Solutions • Paper labels with Security Cuts: These are simple paper labels. The security features are built in by the label printer at the converting stage.a • Destructible Labels: The substrate of these labels is a specially designed one. Most of the high-end applications use a specially made Cellulose Acetate film. Harveer Sahni, MD, Weldon Celloplast Limtied ld ll l t Pilferage: Latest Solutions • Self destructing paper labels or tapes: In this case the substrate used is a very weak strength paper of low grammage. This paper is also heavily loaded with fillers creating a weak and brittle paper. • Transfer labels: Such labels when applied and peeled off, the clear top layer comes off leaving the printed matter behind. Harveer Sahni, MD, Weldon Celloplast Limtied ld ll l t Pilferage: Latest Solutions • Multi Layer tamper evidents: In this case, on attempting to remove the label, the foam splits in the middle. A part of it is stuck to the filmic face and the other half is left on the carton with the adhesive. • Void Labels and Tapes: These substrates have text built into them and when as a self adhesive label they are removed, they exhibit the word VOID both in the removed film and the adhesive layer left behind. Harveer Sahni, MD, Weldon Celloplast Limtied ld ll l t Pilferage: Latest Solutions • “The Multilayered, partially destructible VOID” – When a label is tried to be removed the top filmic layer peels off leaving behind a layer of paper with the words, “VOID OPENED” – . Further the layer of paper left behind with words Harveer Sahni, MD, Weldon Celloplast Limtied ld VOID ll l t OPENED is Pilferage: Latest Solutions • Security VOID Envelopes Donot accept if any tape is pasted on this envelop Donot accept if any tape is pasted on this envelop – There now is offered an envelope with VOID features as mentioned earlier. The envelope would carry a message. “ Do not accept if any tape is pasted on this envelope.” – The only way to open this envelope is either to cut the envelope or open at seams which will start to exhibit the words VOID. Harveer Sahni, MD, Weldon Celloplast Limtied ld ll l t Corporate frauds by company insiders is 40 Billion US dollars !! Don’t ignore it! Harveer Sahni, MD, Weldon Celloplast Limtied ld ll l t Thank you! Harveer Sahni, MD, Weldon Celloplast Limtied ld ll l t