Countering Pilferage with Tamper Evident Labels

Transcription

Countering Pilferage with Tamper Evident Labels
FRAUD! Counterfeiting Pilferage Theft Tampering Loss Threat Fake Fraud
Counterfeiting
aud
COUNTERFEITING! Pilferage Theft Tampering Loss Threat Fake
aud
Counterfeiting Pilferage Theft Tampering Loss Threat! Fake Fraud Count
unterfeiting
ferage
Theft
d Counterfeiting
Pilferage! Theft Tampering Loss Threat Fake Fraud Count
eiting
peringPilferage Theft Tampering Loss Threat Fake Fraud Counterfeiting Pilferage T
rfeiting Pilferage Theft Tampering Loss Threat Fake! Fraud Counterfeiting Pilf
Countering Pilferage with
Tamper Evident Labels
nterfeiting Pilferage Theft Tampering Loss Threat Fake Fraud Counterfeiting Pilfer
Fraud Counterfeiting Pilferage Theft Tampering Loss Threat Fake Fraud Counterfe
ng
Pilferage Theft Tampering Loss Threat Fake Fraud Counterfeiting Pilferage The
Tampering
raud Counterfeiting Pilferage Theft Tampering Loss Threat Fake Fraud Counterfei
Pilferage Theft Tampering Loss Threat Fake Fraud Counterfeiting Pilferage Theft
ampering
ting Pilferage Theft Tampering Loss Threat Fake Fraud Counterfeiting Pilferage Th
feiting Pilferage Theft
Loss Threat Fake Fraud Counterfeiting P
By Counterfe
Fraud Counterfeiting Pilferage Theft Tampering LossPresented
Threat Fake Fraud
ting Pilferage Theft Tampering Loss Threat Fake Fraud Counterfeiting Pilferage Th
Tampering
Harveer Sahni
unterfeiting Pilferage Theft Tampering Loss Threat Fake Fraud Counterfeiting Pilfe
Loss Threat
Fake Fraud Counter
Managing
Director
gFraud Counterfeiting Pilferage Theft Tampering
ting
Pilferage Theft Tampering Loss Threat Fake Fraud Counterfeiting Pilferage T
Tampering
Weldon Celloplast Limited
Counterfeiting Pilferage Theft Tampering Loss Threat Fake Fraud
www.weldoncelloplast.com
Counterfeiting
raud
Pilferage Theft Tampering Loss Threat Fak
eiting
Pilferage Theft Tampering Loss Threat Fake Fraud Counterfeiting Pilferage T
ounterfeiting
ud Counterfeiting
Theft Tampering Loss Threat Fake Fraud Coun
raud Counterfeiting Pilferage Theft Tampering Loss Threat Fake Fraud Counterfei
mpering
Tampering!
FRAUD!
COUNTERFEITING!
Pilferage!
The Mont Blanc Pen
Fake
Original
The paint is coming off
No such problem in the original one
Weighs 28 gms!
Weighs 42gms. Almost 50% more
than the fakes
Very rough in mechanism
Very smooth in mechanism
Cost Rs.100
Cost Rs. 18000
Harveer Sahni, MD, Weldon Celloplast Limtied
ld
ll l t
A Reality Check!
• The topic of brand protection is of
prime concern with the pharma
companies
• Figures justify the concern and
need to create the system
• A difference is observed in the
approach taken by the western
world and India
Harveer Sahni, MD, Weldon Celloplast Limtied
ld
ll l t
A Reality Check!
• Indian companies understand
that fakes or counterfeits take
away a whole lot of their sales
• It is also a threat to consumers
patronizing the trusted brands
• A very restrained reaction to
solving this problem is observed.
• Although a lot of interest is shown
there are not many takers
Harveer Sahni, MD, Weldon Celloplast Limtied
ld
ll l t
Bottlenecks!
• Policy
makers
investing
refrain
from
• Do not want to increase input cost
• Inclination towards being more
competitive
• The drive to increase profits
Harveer Sahni, MD, Weldon Celloplast Limtied
ld
ll l t
Pilferage: The New Headache
• The dictionary meaning of pilferage
is, “to steal a small amount” or “theft
of a part of the package and then
resealing it to avoid detection”.
• The theft or pilferage is detected
only when the buyer opens the
package.
• The marketing department has to
wastefully indulge in investigating
Pilferage: The New
Headache
• It can happen anywhere
– Any point in the logistics
– Internal theft by the employees of the
selling company
– Employees of the transporter
– Employees of the buyer
• American companies loose 52
Billion US Dollars a year due to
employee theft alone
Pilferage: The New Headache
• Retail employees are becoming a
bigger problem then the shoplifters.
• Casual workers employed by cargo
handling agents of an airline were
caught stealing 14 sarees – The
Hindu
• The state electricity boards are
bleeding with plunging bottomlines
Pilferage: Some Examples
Exam
Papers
Liquor
pilferag
e
Credit Cards
Shipper
Cartons
Harveer Sahni, MD, Weldon Celloplast Limtied
ld
ll l t
Pilferage: How to tackle
• Countering Pilferage is as
cumbersome a task as it is
troublesome
• Label: A deterrent and curbs pilferage
to a great extent
• Old Techniques
–
–
–
–
Wooden Cases
Remoistenable Kraft Paper Tapes
BOPP tapes
Glueing the inside of the flaps was and
still is adopted
Harveer Sahni, MD, Weldon Celloplast Limtied
ld
ll l t
Pilferage: Latest Solutions
• Paper labels with Security Cuts:
These are simple paper labels. The
security features are built in by the
label printer at the converting
stage.a
• Destructible
Labels:
The
substrate of these labels is a
specially designed one. Most of the
high-end applications use a
specially made Cellulose Acetate
film.
Harveer Sahni, MD, Weldon Celloplast Limtied
ld
ll l t
Pilferage: Latest Solutions
• Self destructing paper labels or
tapes: In this case the substrate
used is a very weak strength paper
of low grammage. This paper is
also heavily loaded with fillers
creating a weak and brittle paper.
• Transfer labels: Such labels
when applied and peeled off, the
clear top layer comes off leaving
the printed matter behind.
Harveer Sahni, MD, Weldon Celloplast Limtied
ld
ll l t
Pilferage: Latest Solutions
• Multi Layer tamper evidents: In
this case, on attempting to
remove the label, the foam splits
in the middle. A part of it is stuck
to the filmic face and the other
half is left on the carton with the
adhesive.
• Void Labels and Tapes: These
substrates have text built into
them and when as a self
adhesive label they are removed,
they exhibit the word VOID both
in the removed film and the
adhesive layer left behind.
Harveer Sahni, MD, Weldon Celloplast Limtied
ld
ll l t
Pilferage: Latest Solutions
• “The Multilayered,
partially destructible
VOID”
– When a label is tried to be
removed the top filmic
layer peels off leaving
behind a layer of paper
with the words, “VOID
OPENED”
– . Further the layer of paper
left behind with words
Harveer Sahni, MD, Weldon Celloplast Limtied
ld VOID
ll l t OPENED is
Pilferage: Latest Solutions
• Security VOID Envelopes
Donot accept if any tape is pasted
on this envelop
Donot accept if any tape is pasted
on this envelop
– There now is offered an envelope
with VOID features as mentioned
earlier. The envelope would carry
a message. “ Do not accept if any
tape is pasted on this envelope.”
– The only way to open this
envelope is either to cut the
envelope or open at seams which
will start to exhibit the words
VOID.
Harveer Sahni, MD, Weldon Celloplast Limtied
ld
ll l t
Corporate frauds by
company insiders is 40
Billion US dollars !!
Don’t ignore it!
Harveer Sahni, MD, Weldon Celloplast Limtied
ld
ll l t
Thank you!
Harveer Sahni, MD, Weldon Celloplast Limtied
ld
ll l t