MACConnections - Monroeville Area Chamber of Commerce

ISSUE 4
MACC onnections
Make Your Reservations
412.856.0622
[email protected]
www.monroevillechamber.com
“You’re Social – Now What?”
Lunch and Learn
Wednesday, April 8
Rivertowne Pour House
312 Center Rd., Monroeville
11:30 a.m. – Registration and Networking
Noon – Lunch and Program
$19 for MACC Members; $30 for nonmembers
Space limited to 40 participants
RSVP by Monday, April 6
Back by Popular Demand:
Staff Appreciation Breakfast
Wednesday, April 22
8 a.m. – Registration and “Mocktails”
8:30 a.m. – Breakfast is served
Morning includes door prizes, raffles, gifts for
all and a fun presentation on body language by
expert Colleen Rickenbacher
Holiday Inn
2750 Mosside Blvd., Monroeville
$19 for MACC Members, $30 for nonmembers
RSVP by Friday, April 17
Shred It Day
Saturday, April 25
9:30 a.m. to 11:30 a.m.
Monroeville Community Park East
2336 Tilbrook Rd., Monroeville
Bring up to two boxes of documents to be
securely shredded.
Free to the community
Business After Hours
Thursday, April 30
Gia Visto Restaurant
4366 Old William Penn Hwy., Monroeville
5:00 to 7:00 p.m.
No charge for MACC Members
RSVP by Tuesday, April 28
VOLUME 9
April 2015
Social Media 101:Getting Started,
Learning What to Post on Instagram
By Kathleen Heuer, Broken Chord Communications (Member since 2014)
Photo sharing app Instagram has always been popular, but it’s enjoying a recent jump in
popularity. It’s not just for kids anymore. According to Sprout Social, brands’
“Instagram posts generated a per-follower
engagement rate of 4.21 percent.…58 times more
engagement per follower than Facebook and 120
times more engagement per follower than Twitter.”
Before you jump in, you should know that
Instagram is intended to be a mobile only app.
You can only create your account and post images
from a mobile device.You can look at an Instagram
account from a desktop browser, but the creators
intended it to be used from your phone.
Make sure your Instagram account delivers value
for your followers. Here’s what you need to know in order to do that.
Set up your account
Choose a suitable username. It’ll probably be the name of your business, or a variation
thereof. Also consider using the same handle you use on Twitter. That way, when you
share your Instagram photos there, your username will be clickable.
Fill out your Instagram profile completely. The link in your bio will be the only one in
your entire profile that’s clickable, so make sure you don’t leave it blank! Many users
change it often as a call to action to go with the last image they posted.
Write a short bio that describes what you do. The tags and @mentions you use here
will not be clickable, but may be worth using anyway. Long on character count? Consider
using emoji: the one-character picture is worth a thousand words! Or at least a couple,
anyway.
Make sure the profile image you choose represents your business well enough that your
fans can see at a glance that you’re the real deal. That may mean using your logo, but not
necessarily!
What should you post?
Users want to get a sense of your business’ personality! Post behind-the-scenes images,
tips and tricks, or quotes. Share alternate uses for your products. Be creative, and offer
your followers a good reason to check out your posts.
Instagram gives you the ability to edit your photos and add filters. Play around with them
Continued on Page 4
Upcoming
Events
Save the Date
Annual B2B Expo &
Special Business After Hours
Board of Directors
Tom Tevis, Chairman
Standard Bank
Jill Burgman, Vice Chairman
First National Bank
Thursday, May 7, 2015
Gateway Hall
4370 Northern Pike, Monroeville
3:30 p.m. to 6:30 p.m.
Happy Hour from 5 p.m. to 6:30 p.m.
Jackie Zorzi, Treasurer
Amore Management Company
Gary Nowading, Past Chairman
YMCA of Greater Pittsburgh
Christian Fyke
Rivertowne Restaurants
Thomas Gerber
CBL / Monroeville L.P.
Dirk Harper
#1 Cochran
Walt Henry
THE pt GROUP Physical Therapy
Reese Jackson
Forbes Hospital
Barry J. Layton
Penn Center East
LG Realty Advisors, Inc.
Charles Martoni, Ph.D.
Community College of Allegheny County
Boyce Campus
Aimee Miller
Compunetix / Chorus Call
Donna Padezan
NPV Productions
Mark your calendars!
Paul Campbell
Campbell Alliance, LLC
Showcase your business and meet potential clients.
Booth space is available but will go fast!
Look for the insert in this month’s newsletter for more details.
Sponsored by:
Save the Date
May Member Luncheon
featuring Art Rooney II
Matthew Prather, Esq.
Sebring & Associates
Wednesday, May 13, 2015
DoubleTree by Hilton Hotel
101 Mall Blvd., Monroeville
Barry Prior
Priority Financial Services
Kim Rancatore
Minuteman Press - North Versailles &
Minuteman Press - Shadyside
Jack Rupp
Breathe Pennsylvania
Mark Sevco
UPMC East & UPMC Health Plan
Terry Wiechmann
CVS Caremark Specialty Pharmacy
Sponsored by:
Tim Little
Municipality of Monroeville (ex-officio)
Sean Logan
Visit Monroeville (ex-officio)
Dr. Nina Zetty
Gateway School District (ex-officio)
Staff
Sean Logan
Interim-President
Christine Schnelbach
Vice President of Operations/Controller
Kelly Fennessy
Director of Communications
Jennifer Jeung
Director of Membership Services
Contact Us
2790 Mosside Blvd., Suite 715
Monroeville, PA 15146
412.856.0622 phone
412.856.1030 fax
[email protected]
www.monroevillechamber.com
Office Hours: M - F 8:30 a.m. - 4:30 p.m.
2
M.O.R.E. meets
every Thursday
The MACC Office will be closed Friday, April 3
in observance of Good Friday
as part of the Easter holiday.
8:00 a.m. – 9:00 a.m.
MACC Training Center
2790 Mosside Blvd.
Suite 170
Regular business hours of
Monday through Friday from 8:30 a.m. to 4:30 p.m.
will resume Monday, April 6.
FREE to MACC members
No RSVP necessary
Check the
Monday Morning Email for
the speaker and program
schedule.
Event Cancellation Policy:
The Chamber maintains a 48-hour cancellation notice (unless
otherwise noted) for any registered attendee for any paid event.
Registered attendees may receive a full refund or credit if a
cancellation notice is provided at least 48 hours (unless otherwise
noted) in advance of an event. Substitutions for attendees are
welcome. No refunds will be issued for no-shows for any event.
Get Your Message Out on the Greens!
The 28th annual Golf Classic is scheduled for Monday, June 8
Westmoreland Country Club
9 a.m. Registration Begins
11:30 a.m. Shotgun Start
4:30 p.m. Cocktails, Dinner & Awards
Team Scramble Format
Team and Individual Skill Prizes
Foursomes are sold out, but sponsorships,
large and small, are still available.
The MACC Golf Committee
would also welcome donations for prizes for this great event.
If you would like to participate, donate, or have any questions,
call Christine Schnelbach at the MACC office at 412-856-0622.
See the green flier in this issue for more details!
Bring Your Old Documents
to Shred-It Day
Saturday, April 25
9:30 to 11:30 a.m.
Monroeville Community Park East
2336 Tilbrook Rd.
See the flier in this edition for more
information.
Sponsored by:
Include a promotional flier
in the next
MACConnections.
Your business message
will be carried to MACC’s
600+ mailing addresses
for only
$100, plus tax.
Call Kelly Fennessy
at the MACC office
at 412.856.0622
to reserve your spot
today.
3
Chamber News
Getting Started with Instagram
Continued from Page 1
and see which editing tools are your favorite.
Are You Ready
to Celebrate?
Do you want even more flexibility with your images? Consider apps
that allow you to manipulate your images. Some of my favorites
include SnapSeed, PicFrame, and Instasquarer. See
http://instagraphics.biz/ for even more app reviews!
Make sure you only post images that belong to you, that you have
permission to use, or images that are free to use. Credit the
photographer wherever possible. Stealing others’ work is SO not cool.
You can also post short videos, up to 15 seconds. It’s just one enough
to share the tip of the day or say a quick hello.
Hashtags
Hashtags are so important on Instagram. Using them wisely is one of
the best ways to get more eyeballs on your photos.
Do not use popular hashtags that don’t apply to your image just to get
more views. Users will see right through that tactic, and you could be
flagged as a spammer.
Be aware that there are certain hashtags that, if you use them, they
will nullify any other hashtags you add to your caption. They include
#Instagram, #IG, #iphone, and #popular.
Bonus tip:You can create a recipe in IFTTT that allows your
Instagram photos to appear as native Twitter images, right in
your followers’ timelines, instead of as a URL. I highly recommend this for anyone who shares Instagram images to Twitter! Drop me a line, and I’ll share the recipe with you!
For more information on Instagram, see an expanded version of this article
on the MACC website at www.monroevillechamber.com.
Additional sources:
http://blog.business.instagram.com/post/76235731349/tools-and-tips-to-help-marketers-inspire-and
http://www.socialmediaexaminer.com/instagram-for-business-tips/
http://sproutsocial.com/insights/5-instagram-stats/
http://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram
http://curalate.tumblr.com/post/68079619904/study-6-image-qualities-which-maydrive-more
Kathleen Heuer is the owner of Broken Chord Communications. She is a digital
marketing consultant and content strategist, primarily for music and arts education, and
an arts education advocate. Originally from Chicagoland, she lives in western Pennsylvania,
where she founded local area arts organizations Relight the Lamp and the Norwin Area
Arts Council.When she’s not on her laptop or smartphone or driving her kids to band
rehearsal, she has her nose in a book.You can reach her on Twitter at @KathleenHeuer,
or at [email protected].
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Save the date, because it will soon be time to
Celebrate Monroeville!
Mark your calendars for Wednesday, September 2,
from 4 to 8:30 p.m. This year’s event will feature
countless exciting opportunities, including
demonstrations, entertainment, a family area and
so much more. Over the years the show has
continued to grow in size and popularity – this
year we will once again be using the entire
Monroeville Convention Center. We hope you
take advantage of the opportunity to showcase
your business, product or services to more than
3,000 consumers.
We’re planning to make this year – the 11th
anniversary – bigger and better than ever! Have
some ideas for what we can do? Join the
Celebrate Monroeville planning committee. We
welcome your ideas and enthusiasm. If you’d like
more information, please call the MACC office
at 412-856-0622 or email Chris Schnelbach at
[email protected].
Let’s get ready to Celebrate Monroeville!
MINUTEMAN PRESS
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NORTH VERSAILLES
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1727 Lincoln Hwy. North Versailles, PA 15137
412-829-7456 • www.minutemanpresspgh.com
Chamber Happenings
Member Kudos
Kudos to the Wooden Nickel Restaurant, who teamed
up with the Gateway High School Band Boosters for the
second year to hold a Wine & Spirits dinner to benefit the
“Stephanie Read Fine Arts Memorial Scholarship.” This is the
second year this scholarship is being offered and was
created in memory of Band Director Robert Read’s daughter,
Stephanie Read. Stephanie lived with cerebral palsy and was
profoundly handicapped but was very involved in the Arts
throughout her life. She passed away in November 2013 at
the age of twenty-one.
Thank you, Joe Bello and staff, for your continued support of
the community!
Reserve Your Space for
the Annual B2B Expo
Take your business to a new level! The Monroeville Area
Chamber’s annual B2B Expo and Business After Hours is one
of our premiere networking events of the year.
The MACC B2B Expo is an easy,
affordable opportunity to provide
your company with maximum
exposure to network with
community leaders, business
professionals, employers, and
potential customers. Exhibitors
will have an opportunity to
display, showcase and even sell their product/services.
Mark your calendar now and make plans to attend this year’s
B2B Expo on Thursday, May 7, from 3:30 p.m. to 6:30 p.m. The
new location for this year’s event will be Gateway Hall, which
will offer convenient parking and ample exhibitor space. We
expect a total sell-out of the 40 available booth spaces. See
the insert in this month’s newsletter to reserve your space
today.
Congratulations to Steve Rennekamp and Energy
Swing Windows, who were recognized as a “Gold
Partner” for raising more than $10,000 for the Juvenile
Diabetes Research Foundation in 2014. Steve has been
involved with JDRF for five years. The cause is very personal
to him, as Steve lost his first wife and his son Stephen to Type
1 diabetes.
The company’s JDRF fund-raisers included mailing letters to
customers and business owners seeking donations,
donating a portion of all window and door sales, and selling
JDRF paper sneakers at his business located in Murrysville.
Energy Swing also held a Community Yard Sale in August in
which proceeds came from vendor table fees and food sales.
Steve also chaired the JDRF’s Westmoreland Walk.
Have you, your company or an employee earned an award
or done something of distinction? We’d love to hear about it!
Send your kudos to Kelly Fennessy at
[email protected] or share them on the
MACC Facebook page.
New this year: Attendees will receive a gift bag stuffed with items from the day’s vendors, and a limited number will
have a gift card to a
local business or restaurant!
If you’re interested in
including an item in the
bag (no fliers or business cards, please!) but cannot exhibit,
contact Jennifer Jeung in the MACC office at 412-856-0622
or [email protected] to see how your item
can be included.
Can’t exhibit that day? Pack up your business cards,
register for the event and prepare to make new
connections. In addition to MACC members, we’re inviting
business owners, managers and sales and marketing
professionals from throughout the area. Spread the word to
your colleagues and business associates.
We look forward to seeing you there!
5
Chamber Happenings
Women in Leadership Mixer
Leaves Attendees Charmed
Dana Brown, WBN - Monroeville Chapter, Alice Price, Geneva College,
Paulette Harvey, Speak Up with Paulette, and Mame Donohue, Comfort
Keepers, exchange charms and business cards during the Women in
Leadership “Charm Mixer” event.
Tammy Gary, Ad Specialties of Pittsburgh, and Marcie O’Brien,
Metal Photo Service, discuss leads and referrals with Terry Breen,
Pittsburgh Business Times. The Pittsburgh Business Times, Concordia of
Monroeville and Forbes Hospital sponsored the event.
Dana Broker, Precision Copy Products, Pat Douglas, Gateway Hall,
Dianne Lieb, SuperSlow Zone, and Sandy Denholm, TeamLogic IT, show
off their finished charm bracelets from the Women in Leadership Charm
Mixer, hosted by Pugliano’s Italian Grill.
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Stan Savran Talks Pittsburgh
Sports at Annual Breakfast
Stan Savran grabs a photo with MACC Interim President Sean
Logan, Diane Lavender and Kim Rancatore, Minuteman Press
- North Versailles and Shadyside, and Walt Henry, THE pt
GROUP Physical Therapy. Minuteman Press and THE pt GROUP
sponsored the breakfast.
Stan Savran offers his insight, analysis and opinions on a variety
of local and national sports topics during his 26th annual address
to the Chamber. This year’s was hosted by the Holiday Inn.
Tom Laird, Cartridge World, Berni Bishop Pirollo, Albert Anthony
Real Estate, and Tony Pirollo, WYEP-WESA, discuss their
thoughts on Pittsburgh sports after the breakfast.
Chamber Happenings
Members Mingle at February
Business After Hours
New Members Enjoy Breakfast,
Networking at Special Event
Left: Tom Tevis, Standard Bank, Kelly
Motter, State Farm Insurance, Craig
Pritts, ChamberChoice, and Bryan
Headrick, Elite Media Installations, chat
after the breakfast.
Below Left: Mike Occhipinti, Average Joe
Promo, explains his business to Lauren
Wiater, Serra Catholic High School, and
Al Merritt, Hosanna House.
Below Right: Several new members
came out to network and get to know one
another.
Sam Rubin, Walkers Pet HoTail, Emil Heintzinger, Emil Heintzinger
and Associates, and Mike Wargo, Waddell & Reed, catch up during the
Business After Hours hosted by Palmieri’s Restaurant.
The Monroeville Area Chamber
invites you to
New Member Tim Humphrey, FitGolf Pittsburgh, gets to know Mike
Bradshaw, Brncic Accounting & Tax Service, and Steve Uber, S&T Bank.
Join the Conversation!
Like us on Facebook
www.facebook.com/monroevilleareachamber
Follow Us on Twitter
www.twitter.com/MonroevilleArea
Link with Us on LinkedIn
MACC Chamber
Monroeville Area Chamber of Commerce
Tracy Clark, The Meadows Frozen Custard, Mike Occhipinti, Average
Joe Promo, Gayle Cindric, Average Joe Promo, Rob Clark, The Meadows
Frozen Custard, and Mark Thompson, Home Instead Senior Care, are all
smiles at Business After Hours.
Need a product or service?
Choose a MACC member first!
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2790 Mosside Blvd., Suite 715
Monroeville, PA 15146
MACC Directory Update
Please cut out and add the page below to your MACC Membership Directory.
March 2015
New Member Listing
Through
Simon Event Management
Business & Professional Services: Event Planning & Design
Kelly Simon
645 East Pittsburgh St #357
Greensburg, PA 15601-2781
Phone: 800.747.5599 Fax: 724.219.3570
[email protected]
www.simoneventmanagement.com
Loyalhanna Management Services
Business & Professional Services: Business Coaches/
Consultants/ Speakers/Authors
Jen Plummer
975 Georges Station Rd Suite 200
Greensburg, PA 15601-6961
Phone: 724.672.4300 Fax: 724.672.4301
[email protected]
www.loyalhannagroup.com
Hosanna House, Inc.
Family, Community & Non-Profit: Not for Profit
Organizations and Associations
Albert Merritt
807 Wallace Ave
Pittsburgh, PA 15221-2312
Phone: 412.243.7711 Fax: 412.243.7733
[email protected]
www.hosannahouse.org
GAI Consultants, Inc.
Business & Professional Services: Engineering &
Environmental Consulting
Diane Landers
385 East Waterfront Dr
Homestead, PA 15120-5005
Phone: 412.476.2000 Fax: 412.476.2025
[email protected]
www.gaiconsultants.com
Join the Monroeville Area Chamber and New Member Sponsor Huntington Bank
in welcoming the following new members who have joined in the past month. Be
sure to add those listed below to your MACC Directory.
Atlantic Coast Sports
Sports & Recreation: Spectator Sports
Matthew DeSantis
PO Box 87
Trafford, PA 15085-0087
Phone: 412.551.0718
[email protected]
Budget Blinds of Monroeville
Home & Garden: Carpet, Floor, Window Coverings
Toby Yurko
4110 Old William Penn Hwy
Monroeville, PA 15146-1620
Phone: 412.519.5053 Fax: 412.795.0717
[email protected]
www.budgetblinds.com
Comcast Residential Sales
Communications: Telephone, Television, Cable
Thomas Gray
806 Wild Violet Dr
Pittsburgh, PA 15239-2376
Phone: 412.463.3057 Fax: 412.245.2944
[email protected]
Community and Wildlife Foundation
Family, Community & Non-Profit: Not for Profit
Organizations and Associations
Nathan Polacek
7100 Leechburg Rd
New Kensington, PA 15068-8300
Phone: 412.339.0293 [email protected]
http://communitywildlifefoundation.org
FitGolf Pittsburgh
Sports & Recreation: Fitness Centers, Fitness Equipment
Tim Humphrey
339 Old Haymaker Rd
Monroeville, PA 15146-1435
Phone: 814.254.5416
[email protected]
http://pittsburgh-east.fitgolf.com