in Oslo, linked to new HRS and 5 FCV´s

Transcription

Project in the 1st call of the European FCH JU
Lighthouse Project for the Demonstration of Hydrogen Fuel Cell
Vehicles and Refuelling Infrastructure in Scandinavia
Intermediate report H2moves Scandinavia
Collaborative Project No. 245101
DELIVERABLE D8.5
Demonstration launch event
(in Oslo, linked to new filling station and 5 FCEV)
8 Mars 2012
AUTHOR: Christine Apelgren, Hydrogen Sweden, Drottninggatan 21
SE – 411 14 Gothenburg, SWEDEN,
+46 708 837683, www.vatgas.se
H2moves Scandinavia
D8.5
1/6
D8.5
Demonstration launch event (in Oslo, linked to new
filling station and 5 FCEV)
The planning of the Oslo launch event has been ongoing during 2011.
To be able to discuss details and settle a common plan, a two days workshop was
arranged in Oslo 23-24 August. Participants: Norwegian stakeholders and the core
communication team from Hydrogen Sweden and LBST.
Outputs from Oslo workshop:
1. Hold press seminar and arrange a “glamorous” inauguration ceremony at
SINTEF HRS site for press and VIPs
2. Attend and hold speeches at Zero Conference/HyNor session
3. Arrange a public Ride & drive event in Oslo centre at Aker Brygge.
Plans and decisions for the Oslo launch week
1. The date for the inauguration was set for 21 November - since Zero conference
had invited Mr. Arnold Schwarzenegger as their keynote speaker - and H2mS project
got a "half promise" we could have Mr. Schwarzenegger attending our event as well.
The project members assumed this would be interesting for national and even
international media to cover. (Mr. Schwarzenegger unfortunately later did not
materialize).
2. The date for Zero Conference/HyNor was fixed to 21 and 22 November.
3. The date for the ride & drive event was set for a Saturday, 26 November, as the
project partners intended to reach the general public at a central location, strongly
frequented by the public. The decision then fell on Aker Brygge which is the largest
and most modern shopping centre in Oslo.
Joint partner efforts
During the autumn there were many telephone conferences performed and countless
amounts of e-mails written. The launch program, the guest list, the location, to-dolists, budget and more details were settled. There were much engagement,
enthusiasm and input during the whole period from Daimler, SINTEF, H2 Logic and
Hyundai.
The larger part of the detailed coordinating and planning work was performed by
LBST and Hydrogen Sweden. LBST made big efforts with the Ride & drive planning
and Hydrogen Sweden coordinated The Oslo launch event, the press seminar and
the Zero Conference. It was a good way of doing it – dividing the work.
H2moves Scandinavia
D8.5
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One more visit in Oslo to settle details
For getting all preparation details in place Hydrogen Sweden had to make second trip
to Oslo in early October, to meet stakeholders as SINTEF, Zero, Bertel O. Steen, and
invited politicians once more for important planning and decisions.
Invitations
VIP invitations had been sent out in advance, and there were a really good and
fruitful teamwork between the project partners around the organization of the inviting
process. HyNor were very engaged and were together with SINTEF in charge of the
local Oslo name list and the work with classifying and prioritizing the invitations. Also
LBST, H2Logic and more partners made big efforts to help Hydrogen Sweden to
coordinate this important work.
The Launch
The Oslo Launch Event was kicked off by the press seminar and by the glamorous
inauguration an early Monday morning (07:30 – 09.00 p.m.) Originally it was planned
to take place in SINTEF’s large conference room, but was moved to the much bigger
SINTEF cantina when the response of possible participants was overwhelmingly
positive. One of the additional SINTEF contributions was a seven meters long
wallpaper with project information attached to one of the cantina walls (hiding a
construction area behind). Complimentary breakfast was served to all guests.
During the outside session ten H2mS logo branded jackets were worn by the project
members – visible for the press and the VIPs.
The program:
Inside SINTEF: one hour with press seminar, presentations of partners, breakfast
finger food and mingling with VIPs
Outside SINTEF: In front of the station a stage was erected for a 45 minutes long
moderated interview program. Speakers: representatives of OEM: s, the Oslo
Mayor Fabian Stang, and a politician engaged in environmental questions, Mr.
Ola Elvestuen.
H2moves Scandinavia
D8.5
3/6
Oslo launch photos
A lot of press at the inauguration
Oslo Mayor cuts the ribbon
The Oslo Mayor shows Norwegian Television
how to refuel hydrogen
H2moves Scandinavia
D8.5
4/6
Zero Conference
H2moves participating at HyNor Session/Zero Conference, Oslo:
http://www.zerokonferansen.no/zeroconference with two project presentations by
Johnny Danielsen/Bertel O. Steen and Björn Aronsson/Hydrogen Sweden.
Three representatives from LBST/Hydrogen Sweden represented and informed
the conference visitors about the project and the cars. The cars were shown
inside, but guests had the opportunity to also test drive the FCEVs outside.
Project Presentation at Zero Conference
Public Ride & Drive at Aker Brygge
November 26 – Ride & drive at Aker Brygge: The Ride & Drive event on Saturday
26th November was successful counting from the number of visitors and their
feedback. Four Mercedes B-class F-Cell vehicles, two Hyundai iX 35 FCEV and
four Th!nk cars participated in the event.
A tent was used as shelter, for discussions with guests and to register the drivers.
For educational and PR outreach several documents and give aways had been
prepared such as company specific vehicle brochures, flyers, but also chocolate
bars, reflectors and paper fold-out cars for children. The project logo branded
jackets and vests were worn by all staff in order to be seen and recognized.
See in the attachments: Public driving best practice.
Ride & drive, Aker Brygge
H2moves Scandinavia
Ride & drive, Aker Brygge
D8.5
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People in line signing up
The FCEV´s
The general public was reached by advertising in the local press Aftenposten Aften
(see add in the attachments) http://www.aftenposten.no/) and passengers passing by
were contacted and offered project branded chocolates.
The Ride & drive attracted a wide interest.
Conclusion of Oslo Launch event week – success.
H2moves Scandinavia
D8.5
6/6
Public Driving:
Best Practice / Lessons learned for the organizer
Rule No° 1: Don’t do an outdoor event.
Rule No° 2: If you are planning an outdoor event, please refer to rule no.° 1.
Still not discouraged? Ok, let’s get started - but never say we didn’t warn you!
This document resulted from the organization of Norwegians largest public driving of
FCEVs – and the first one being organized as part of H2mS on Saturday, 26 th November 2011 in Oslo downtown, just in front of Aker Brygge. The document is meant to
support you in organizing a public driving yourself.
The nice thing about letting strangers drive FCEVs is that they all like it, without any
exception. We didn’t get a single negative reaction.
So, here is what it takes in chronological order:
1. Success factors:

Good weather

Brilliant location

Promotion (in advance and during the day)

Enough cars
2. Strategy

What is your aim? When will you have been successful?

What is your customer value? You will want to write this on all your printed materials.
3. Official approvals needed in Oslo (2-3 months in advance):

Location

To use the electricity

Police
+49 (89) 608 110-41
[email protected]
1/13
Public Driving:

Fire department (?)

To distribute flyers

To hand out food and drinks

Clarification who removes snow in winter

To set up “traffic signs” at street lambs
4. Materials needed:
For printed materials: latest order is 4 weeks before the event. Assume 3 weeks for designing all of it and approvals, so start taking care of this 7 weeks in advance.
Printed materials:

I strongly recommend Flyers with sweets attached to it in a way, that both is
visible at the same time. We used “Premium Cards” from www.giffits.de (1000
pieces were distributed within 4 hours by two people)
http://www.giffits.de/premium-card-christmas-blue-mit-ritter-sportschokowuerfel-werbegeschenke-134626.htm

Sweets at the booth

Give-aways to attract children

Beach flag (I strongly recommend them. Increases visibility and level of professionalism, cost about 150€ each. Totally worth it.)

Labels, stickers for the tent, stating what everything is about using key words
your marketing prof would have wanted you to use e.g. “Test drive a fuel cell
car.” “Only today” “new” “for free” etc.

Brochures about the project and from partners

Prepare for “I drove a fuel cell car” Event-photography

Press kits, press invitation, press release
Corporate Identity:

We used 10 warm outdoor Jackets from http://www.engelbert-strauss.de/ with
our logotype on front and back
+49 (89) 608 110-41
[email protected]
2/13
Public Driving:

And 10 vests (one size fits all, even on top of the warmest winter jackets) from
http://www.korntex.de with also our logotype in big on the back and smaller on
the front
Non-printed material needed:
Tent
Extension cable
Multi-way-connector for
electricity
Tables
Table cloths
Chairs
Sth to fix table cloths
Wintertime: locally appre-
(double sided tape?
ciated hot drinks for free
Bänder?)
Cocktail tables
Cameras, printer, etc
Bar chairs
Garbage bins
5. People needed:
Jobs to be staffed during preparation (one person can do several jobs):

Organizer: plans, “knows everything”

Local Coordinator who is experienced with where to get tents, tables, chairs,
electricity, … and knows the location and can take care of local approvals.

Designer: to design printed material

Copywriter: texting of printed material

Native speaker of all languages you will use for printed materials

Support: paying the bills, calling up the give-away companies etc whether everything is alright and why on earth things haven’t been delivered at the date
agreed upon

Support: small research tasks (What are the biggest radio stations in Oslo?
Please make a slide show out of these photos. Etc. )

Media expert, who knows what a “story” is from a journalists point of view
Jobs to be staffed during the day:

Experts:
o 1.2 experts per car, so they can take breaks but the cars can keep running
+49 (89) 608 110-41
[email protected]
3/13
Public Driving:
o 3-4 “experts” for answering questions
o 1 press-contact expert, in case any press will show up

Support:
o Photographer to take “I drove a fuel cell car “ pictures and YouTube videos
o 2-3 people for support tasks: registration desk, cleaning up, re-arranging
things, distributing photos ... There are a million things to do and keeping
experts busy with those things doesn’t make sense.
o Another 2-4 for distributing flyers nearby. I recommend choosing people
from your extended network, this way they feel more obliged to work
properly.
6. Press / Media:

Have a newspaper ad in the largest available newspaper or in all the small ones.
About 1/3 of our test-drivers came only because of our ad in Aftenposten the
Wednesday before the event.

We unfortunately could not attract any media representatives. We sent out Press
invitations throughout the week before through various channels, and a reminder the day before. Maybe there was already so much attention during the
station opening event 5 days early that people were tired and would have
needed sth really new, or Oslo journalists don’t work on Saturdays (I received
one e-mail saying that) or i didn’t find the right words in the press invitation. Or
it is a kind of marketing event that press in a large city doesn’t care about. I
don’t know, probably it was a mixture of several things. So good luck – and
have a local media expert supporting you with high effort, starting his work
about 4 weeks early. In case you want to arrange an exclusive story.
7. To take care of in the days before:
Sth to drink for staff
Prepare press kits
Name tags
Cups
+49 (89) 608 110-41
[email protected]
4/13
Public Driving:
Garbage bags
Send around press invitations
Place to put all the empty
Office stuff: pens, sticky
in each car should be:
boxes throughout the day
tape of all kinds, stapler,
 Mobile phone numbers
puncher, scissors, knife,
band-aid,
of everyone
 Driving routes (10 minutes per driver is
enough) with addresses
for navigations systems
 brochures
8. The Event itself
Just do it!
9. After the event (Asap)

Update webpage with text, photos and videos

Send around press release in language of the country you’ve been in
10.
Budget
+49 (89) 608 110-41
[email protected]
5/13
Cell phone numbers for public driving
Name
Company
Mobile phone
during public driving
Function
(car-expert = accompanying drivings
H2mS-expert = answering questions at the tent)
1
2
3
4
5
6
7
8
(9
10
11
12
13
14
15
16
17
H2 Logic emergency hotline support during Saturday for HRS and Th!nkers: xxx
+49 (89) 608 110-41
[email protected]
6/13
Attach
Press contacts public driving
Business Card
here
Your Name
☐ Saturday, 26th Nov 2011
(Journalists) Name
Newspaper / Company
Journalists major interest:
Further information requested?
Who will/should take care of this?
Follow up by ________________ on ____.____.2011
Information delivered:
Article published? When?
+49 (89) 608 110-41
[email protected]
Protocol to be filled in by car-expert accompanying the test drive
Saturday, 26th Nov 2011
Your Name
Car Type
☐ B-Class F-CELL
No of passengers
☐1
☐ ix35 FCEV
☐2
☐ Th!nk
☐3
How did you hear about this test drive today?
Why are you interested in the cars? Have you heard about FCEVs before? In which context?
How do you like the test-drive / driving experience? Pros and cons.
What needs to happen, so you buy your own FCEV?
Any funny stories that we can include in the text for our website/Press releases? Which
topics were frequently raised by the people you talked to?
+49 (89) 608 110-41
[email protected]
8/13
Your first time to test drive a Fuel Cell Electric Vehi-
cle (FCEV):
cle (FCEV):
cle (FCEV):
Date, Place
Date, Place
Date, Place
Your Car: ☐ Mercedes-Benz B-Class F-CELL
☐ Hyundai ix35 FCEV
☐ Th!nk
☐ Th!nk
☐ Th!nk
Your test drive will start at: ________ ID: ____ . _____
Please be there 10 minutes early to confirm.
(for cancellation: SMS with your ID to mobile num-
ber)
ber)
ber)
Visit us at www.scandinavianhydrogen.org
cle (FCEV):
cle (FCEV):
cle (FCEV):
Date, Place
Date, Place
Date, Place
☐ Th!nk
☐ Th!nk
☐ Th!nk
ber)
ber)
ber)
1. Determine Car and time (ID = Car-number . # of drive)
2. Block in big list by entering first name + family name (important!)
3. Ask to sign the appropriate form
4. Check Driver’s licence and take a photo of it, stamp the form when finished
a. Hand out reminder-paper (if necessary)
b. When person returns to stand 10 minutes early: mark name with green highlighter
5. Driver takes stamped (!) form and walks to the car, hands the car-expert the signed and stamped (!) form
6. Car-expert collects those and makes sure to have them all returned to the organizer at the end of the day.
Flaw in this process: One only has the Einverständniserklärung (ca. “declaration of agreement) to publish the photos
taken of the driver, not the co-drivers…
+49 (89) 608 110-41
[email protected]
10/13
Our solution so far: ignore flaw and publish anyway. Maybe not the best solution…
+49 (89) 608 110-41
[email protected]
11/13
Generic Form-to-sign (English – Norwegian)
Confirmation of receipt of information regarding the speed limits and traffic regulations applicable in Norway
Bekreftelse på at jeg har mottatt informasjon gjeldende fartsgrenser og trafikkregler
i Norge.
I hereby confirm that I have been informed by [Company] about the speed limits applicable in Norway and
other traffic regulations and have been strictly advised to adhere to these at all times:
Jeg bekrefter herved at jeg har mottatt informasjon fra (selskap) gjeldende fartsgrenser og andre
trafikkregler i Norge og har blitt oppfordret til å følge disse til en hver tid.
Norway Norge
 Speed Limits: Fartsgrenser:
 Within City limits  ≤ 50 km/h Innenfor bygrensen 50 km/t
 Outside City Limits  ≤ 80 km/h Utenfor bygrensen 80 km/t
 Highway/ Interstate  ≤ 100 km/h Motorway/Innfartsveier 100 km/t
 Blood Alcohol Limit  20 millilitres Grense for alkoholinnhold i blodet: Max 0,2 promille
 Seat belt mandatory Sikkerhetsbelte er påbudt
 Light mandatory Kjørelys er påbudt
I have also been informed that speed limits may be further restricted and I must therefore pay attention to road
signs at all times. [Company] has also requested me to adapt my vehicle’s speed to suit the overall road and
traffic conditions at all times. It is against the law to drive under the influence of alcohol.
Jeg har også blitt informert om at fartsgrensene kan være redusert i bestemte områder og at jeg må være
oppmerksom på vegskilt til enhver tid. (Selskap) har også anbefalt meg å tilpasse farten etter forholdene.
Jeg er også kjent med at det er i mot loven å kjøre i alkoholpåvirket tilstand.
I am aware that I am personally responsible for any possible penalties which I incur. By signing this form I confirm that I will follow the advice given to me. I also hereby confirm that I am in possession of a valid driver’s
license, which I have presented for inspection.
Jeg er klar over at jeg er personlig ansvarlig for skader jeg påfører andre. Ved å underskrive på dette
dokumentet, bekrefter jeg at jeg vil følge retningslinjene beskrevet for meg i dokumentet. Jeg bekrefter også
at jeg har gyldig førerkort som jeg har med og kan fremlegge for eventuell inspeksjon.
I agree that pictures and videos taken in the course of the public-driving -event can be used for publications on
the H2moves Scandinavia Website www.scandinavianhydrogen.org and the associated YouTube, Flickr and
Facebook accounts.
Jeg aksepterer at bilder og film tatt under prøvekjøringen kan bli brukt og publisert på H2moves Scandinavia
sin web-side www.scandinavianhydrogen.org og de tilhørende YouTube, Flickr og Facebook sider.
Name
Navn
Address
Adresse
5.
Driving Licence No.
Førerkortnummer
Place/Date of issue
Sted/dato for utstedelse
x
Vehicle / Registration No.
Bil/Registeringsnummer
Begin of test drive
(time)
Date
Dato
Signature
Signatur
Public Driving - Test Drive Time Slots (Print on A3)
starting
time
10:00
End
time
10:30
10:30
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Car Y
Car Z
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+49 (89) 608 110-41
[email protected]
13/13
H2moves Scandinavia
Ivitation List - invited and attending persons- of the HRS Inaugurat
First name
Arne Lyslo
Johnny Kristian
Henning
Arne Lyslo
Jan Carsten
Morten
Morten
Bjørn
Ulrich
Surname
Kristiansen
Danielsen
Larsen
Kristiansen
Gjerløw
Brusletto
Moseng
Sivertsen
Simonsen
Bünger
Andreas
Per Harald
Bratland
Sønstelid
Steffen
Ernst
Knut Tore
Aage
Ulf
Bjørn Gregert
Eva
Ola
Marius
Bjørnar
Jan Carsten
Katsuhiko
Katsuhiko
Katsu-kollega
Katsu-kollega
Katsu-kollega
Katsu-kollega
Per
Ulf Hafseld
Møller-Holst
Kristiansen
Skjerve
Stori
Hafseld
Halvorsen
Solvi
Elvestuen
Bornstein
Kruse
Gjerlow
Hirose
Hirose
Ole André
Eddy
Mikael
Jesper
Jakob
Kim
Kenneth
Allan
Alex
Tom
Bogdan
Akhito Tanke
Taiyo Kawai
Tim Thompson
Per Loken
Finden
[email protected]
Nupoort
Sloth
Boisen
Krogsgaard
Steinhold +2
Kvebek + 2
Rushforth
Kim
Normann
Lis
Morten
Jan Erik
Morten
Mr. Byong-hyun
Sang Kyoung
Brusletto
Nordhagen
Moseng
Lee
Kim
Göril
Einar
Erik
Øystein
Michael
Henning
Tore
Andreassen
Håndlykken
Lorenzen
Ulleberg
Justiniano
Larsen
Leite
Björn Gregert
Oystein
Halvorsen
Ulleberg
Luckmann
Menzel
Ammann
Wennike
Bye
Thomas
Thomas
Mr. Philipp
Flemming
Kjetil
H2moves project members
Rafael
Christina
Björn
Thomas
Agullo
Apelgren
Aronsson
Berg
Peter
Uli
Bremer
Bünger
Sofia
Tim
Jöran
Theresia
Capito
Faber
Fagerlund
Fickler
Peter
Ronald
Jacob
Erika
Steffen
Froeschle
Grasman
Krogsgaard
Lorentzen
Møller-Holst
Petereit
Sloth
Solvi
Wolf
Ingo
Mikael
Eva
Sven
Bus to Gardemoen
Margery
Tore
Philipp
Ryan
Leite
Ammann
Outside Session
Dr. Tae Won ,
Mr. Soon Gil
Dr. Sae Hoon ,
,
Lim
Kweon
Kim
and attending persons- of the HRS Inauguration 21 November
Role
Director
n
Organisation
Address
Bertel O. Steen
Bertel O. Steen
Bertel O. Steen AS
Hynor Lillestrøm AS
Hyundai Norge
Hyundai Norge
Kunnskapsbyen Lillestrøm
LBST
Executive Vice President
Director
Director
NFR - Norges forskningsråd
Samferdselsdepartem
entet
SINTEF
SINTEF
SINTEF Eiendom
SINTEF Materialer og kjemi
Statoil
Statoil
Transnova
Venstre
ZERO
ZERO
Car owner: Th!nk
Toyota
Toyota
Toyota
Toyota
Toyota
Toyota
@statoil.com
Vice President and COO
Pres
MD
Sales and Marketing mgr
Pr
Sales Mgr
After market mgr
South-Korean Ambassador
Third Secretary
ZERO
ZERO
Transnova
IFE
Bertel O Steen
Bertel O Steen
Oslo kommune,
byrådsavdeling for
miljø og samferdsel
Manager division High pressure Technology
NOVA SWISS
Hydrogen Link
Director of Fuel Cell Vehicle Department
Principal Research Engineer
Manager of Fuel Cell Stack Development Part
HME
HME
HME
November
Who to do the invitation:
Bertel O. Steen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Sent
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Bjorn Simonsen
Björn Simonsen
Björn Simonsen
Björn Simonsen
Björn Simonsen
Björn Simonsen
Björn Simonsen
Björn Simonsen
Björn Simonsen
Daimler
H2 Logic/Eddy Nuuport
HME - Rafael Agullo
HME - Tom Normann
HME - Tom Normann
HME - Tom Normann
Attending Kolumn1
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
OK
OK
OK
OK
OK
OK
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
yes
yes
yes
Yes
Yes
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Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
HME - Tom Normann
HME - Tom Normann
HME - Tom Normann
OK
OK
OK
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
H2 Logic/ Michael Sloth
H2 Logic/ Eddy Nuuport
Yes
Yes
Yes
Yes
Yes
Yes
No
Uli Buenger - Doodle for project meeting
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Manus B – Inauguration at SINTEF, 21 November 2011.
2
08:30:00
30 sek
OAS:
Welcome to all of you - and a special welcome to all of you who have just joined us. My name
is Ole Andre Sivertsen, and I have to say, as a host for Norwegian science and educational TV,
school book editor, writer, and not at least as an engineer in environmental physics, it´s been
a thrill to follow development of hydrogen as an energy carrier from the first initial tests until
today, when we see a new H2 refueling station in Oslo to be opened.
3
08:30:30
OAS:
The reason for our move outdoors, is the official inauguration and unveiling of the greatly
anticipated hydrogen refueling station. For this occasion we will be presenting a set of
thoughts and viewpoints, so joining me on stage are representatives from industry, research
and politics. This station has been built by the Danish company H2Logic – placed here at the
Norwegian SINTEF – and operated by both companies together in cooperation – both are
partners of the H2moves Scandinavia project – which is a project founded by several
European industrial partners together with the European Fuel Cell and Hydrogen Joint
Undertaking Program.
4
08:31:00
OAS:
Obviously, we would like all of you to have the chance to get familiar with the project and the
efforts that has lead us to get where we are today, and the first to help us with this is Mr.
Jacob Krogsgaard from H2Logic. A round of applause please…
5
08:31:30
OAS:
Welcome to you Mr. Krogsgaard. You are the Managing Director of H2Logic, a small systems
supplier committed to the develop hydrogen refueling stations, now entering a new face to
prepare for “commercialization” and “customer acceptance”.
30 sek
30 sek
2 min
What stands behind your strategy and what is your and your customer’s long term vision for
the fuelling station roll-out in Europe and Scandinavia in particular?
JK:
…
OAS:
Hydrogen is not a primary energy – we need energy to produce hydrogen. How can we make
sure that the source of this energy is renewable?
JK:
…
6
08:33:30
30 sek
OAS:
For slightly more in depth visions of the future energy sources and future types of cars we
will hear from Mr. Peter Froeschle from Daimler (Senior manager strategic energy projects
and market development fuel cells/EV), and from Hyundai, Mr. Allan Rushforth
(Vice President and COO). Give them an applause, please.
7
08:34:00
OAS:
Welcome. As we hear from Mr. Krogsgaard, the plans are to have a well developed refueling
station infrastructure already by 2020. First question is for you Mr. Froeschle: - Daimler is
among those automobile manufactures with the longest tradition of developing fuel cell
vehicles and with highest commitment. Which is your vision and ambitions?
PF:
…
OAS:
What is your view for the refueling infrastructure and how close are you collaborating with
the infrastructure industry?
PF:
…
OAS:
And what are your rollout plans, or in other words; - when can we expect the vehicles to be
available for the public?
PF:
…
OAS:
How do fuel cell driven cars compare with other electric vehicles? Where are the future
markets for each?
4 min
I reckon that’s why Daimler demonstrates FCEV’s in Norway?
PF:
…
OAS:
Hyundai is a newcomer in this fuel call electric vehicles business, but yet you are today
amongst the leading promoters of this technology worldwide. Mr. Rushforth; - can you
explain this?
A.R.:
…
OAS:
When comparing worldwide automotive industry strategies for FCEVs - where does
Scandinavia stand from Hyundai’s/your point of view?
A.R.:
…
OAS:
Which are Hyundai’s plans to roll our vehicles worldwide and in Europe or Scandinavia?
A.R.:
…
8
08:38:00
OAS:
OK, then I’ll say thank you for now to the two of you. It will also be an opportunity for the
press to ask you questions after the show.
Thank you to Mr. Rushforth and Mr. Froeschle
9&10 08:39:00
1 min
2:30 min
OAS:
The industry is just one part of this. Another important part is the supplier of numerous years
of research and development. To talk about this we have the CEO of SINTEF, Unni Steinsmo.
Please give her a warm applause…
OAS:
We are after all standing on SINTEF’s ground - First of all, what is SINTEF`s role in this project?
US:
…
OAS:
Can you explain SINTEF´s collaboration with the industry? How is the R&D processes
influenced by politics?
US:
…
11
08:41:30
OAS:
There’s no doubt that the transformation from a carbon fueled society to a carbon free
society is a popular topic for political debate, but in some cases it´s easier to agree. To help
illustrating this we have with us Oslo Mayor Fabian Stang, and Venstre politician Mr. Ola
Elvestuen. Applause…
12
08:42:00
OAS:
Now we hear that the industry is ready to work for the FCEV “commercialization” and
“customer acceptance”, and that we in the near future will be able to drive fuel cell electric
vehicles. What will this mean for our society concerning the challenges of global warming and
transport’s dependence on dwindling fossil fuel reserves?
FS:
…
OAS:
Have Norway and Oslo done enough to specially prepare for this roll-out? What is Oslo’s
ambition in hydrogen and fuel cells?
FS:
…
30 sek
3 min
OAS:
Mr. Elvestuen – you are on the opposite side of the political arena – BUT, to our knowledge
both of you and Fabian Stang are both supporting FCEV´s – can you comment?
OE:
…
OAS:
Which is the expected impact of hydrogen and fuel cells beyond “just reducing CO2 emission
levels from transport” and are there any other industrial assets for Norway/Scandinavia to
participate early as or in transition markets?
OE:
…
OAS:
What is the possible approach and timescale of transferring the Oslo model to the rest of
Norway or other places in Scandinavia?
FS:
…
OAS:
Is there a substantial political disagreement in theese questions?
OE:
…
13
08:45:00
OAS:
We are closing up to the official opening of the hydrogen refueling station. In that occasion I
would like you Mayor Stang to say a few words. Please…
14
08:45:30
30 sek
4 min
Speech (4 minutes)
15
08:49:30
30 sek
OAS:
After we have cut the ribbon we will see how to use a hydrogen refueler but for that we will
need a car…
17
08:50:00
OAS:
As a symbol of political agreement and cooperation with research and industry, I ask
Elvestuen and Steinsmo to hold the ribbon while Fabian Stang cuts it.
19
08:52:30
OAS:
Jakob, this doesn´t look exactly like a petrol refueling station. Please explain the differences.
JK:
…
2:30 min
1 min
20
08:53:30
1 min
OAS:
Jakob, can you walk us through the refuling process?
JK:
…
21
08:54:30
OAS:
Thank you Mr. Krogsgaard. Please have a seat in your car, and give it a little spin to see if the
fuel works as it should…
OAS:
To all you others, please join me back on stage…
24
08:55:30
OAS:
Mr. Ola Elvestuen, as an hydrogen enthusiast and from a political party with an
environmental friendly profile, which advices would you give to the Major of Oslo and
Norwegian politicians to make sure this project becomes a successful cornerstone on the
path commercialization of fuel cell vehicles?
O.E:
…
OAS:
Mr Stang, are Norwegian politicians in general prepared to give this project the necessary
tools to become a success?
OAS
Unni Steinsmo, SINTEF is probably one of those institutions that recognises first if there is will
and power behind the words of politicians. How have you experienced this so far in the
process, and what advice do you have for them for the next phase introducing hydrogen
fuelled electric vehicles to the public.
U.S:
…
25
08:59:00
1 min
3,5 min
I think this has been an inspirational Monday morning. Of course, after today, all of us would
like to have a hydrogen fueled electric vehicle, and now, with this refueling plant the bar has
been lowered a little bit to get one.
If you have further questions regarding the H2 refueling plant and hydrogen fueled electric
vehicles, Jakob Krogsgaard, Peter Froeschler and Mr. Alan Rushforth will be available after
this session.
Thank you very much to Fabian Stang, Ola Elvestuen and Unni Steinsmo, and thank you to all
of you for coming.
Prosjekttittel
Navn
Mobil
Program opening session
H2Moves, Sintef i Oslo
Antall pax:
50
Versjon:
Schedule
3
Vers. dato:
2010-11-07
Content
All in local time
Sequence
Start
08:28:00
1
Ole Andre Sivertsen arrives in a Mercedes F-cell
Ole Andre Sivertsen
He parks the car on the left side of the stage (drives past the stage and walks back
Varighet
00:02:00
Stopp
Start
08:30:00
08:30:00
and up on the stage )
2
WELCOME AND ID
Ole Andre Sivertsen
Ole Andre Sivertsen introducing himself
Varighet
00:00:30
Stopp
Start
08:30:30
08:30:30
3
Short breef about the project
Ole Andre Sivertsen
In 5 informing phrases try to explain why we are here to day. We are going to meet
Varighet
00:00:30
Stopp
Start
08:31:00
08:31:00
Varighet
00:00:30
representatives from the industri, we are getting some aspects from sience- and research,
and we are going to enlighten some political aspects. But first…
4
Intro Jakob Krogsgaard
Ole Andre Sivertsen
….let's meet a man who knows all about this pumpstation project… please welcome….
Kreativ Agenda as - Åge Gjerde
Stopp
Start
08:31:30
08:31:30
Varighet
00:02:00
Stopp
Start
08:33:30
08:33:30
Varighet
00:00:30
Stopp
Start
08:34:00
08:34:00
5
6
JAKOB KROGSGAARD
Ole Andre Sivertsen
Interview setting
Jakob Krogsgaard
Intro Peter Froeschle and Allan Rushforth
Ole Andre Sivertsen
Jakob Krogsgaard
Varighet
00:04:00
Stopp
Start
08:38:00
08:38:00
Varighet
00:01:00
Stopp
Start
08:39:00
08:39:00
Varighet
00:00:30
Stopp
Start
08:39:30
08:39:30
7
PETER FROESHLE AND ALLAN RUSHFORTH
Ole Andre Sivertsen
Interview setting
Jakob Krogsgaard
Peter Froeschle
Allan Rushforth
8
Outro Peter Froeshle and Allan Rushforth
Ole Andre Sivertsen
- Peter Froeshle and Alan Rushforth steps down of the stage, and Ole Andre Sivertsen
Jakob Krogsgaard
rise the question about the research done one this issue?
9
Intro Unni Steinsmo
Ole Andre Sivertsen
Jakob Krogsgaard
Varighet
00:02:00
Stopp
Start
08:41:30
08:41:30
Varighet
00:00:30
Stopp
08:42:00
10
UNNI STEINSMO
Ole Andre Sivertsen
Interview setting
Jakob Krogsgaard
Unni Steinsmo
11
Intro Fabian Stang and Ola Elvestuen
Ole Andre Sivertsen
- Ole Andre Sivertsen; " … and now we are going to meet two guests who
Jakob Krogsgaard
knows what this means for a country like Norway, and a small city like Oslo…"
Unni Steinsmo
Start
08:42:00
Varighet
00:03:00
Stopp
Start
08:45:00
08:45:00
Varighet
00:00:30
Stopp
Start
08:45:30
08:45:30
12
FABIAN STANG AND OLA ELVESTUEN
Ole Andre Sivertsen
Interview setting
Jakob Krogsgaard
Unni Steinsmo
Fabian Stang
Ola Elvestuen
13
Ole Andre Sivertsen makes intro to Fabian Stangs opening speach
Ole Andre Sivertsen
…"and now we are going to do the official opening of the station and I would like to ask you
Jakob Krogsgaard
Fabian Stang to make the opening speach…."
Unni Steinsmo
Fabian Stang
Varighet
00:04:00
Stopp
Start
08:49:30
08:49:30
Ola Elvestuen
14
OPENING SPEACH FABIAN STANG
Ole Andre Sivertsen
Fabian Stang takes a step forward with a handheld microfon
Jakob Krogsgaard
Unni Steinsmo
Fabian Stang
Ola Elvestuen
15
Intro fueling session
Ole Andre Sivertsen
Ole Andre Sivertsen makes an intro to car arrival.
Jakob Krogsgaard
Unni Steinsmo
Varighet
00:00:30
"And now we are going to see how to fill a hydrogen car in practic, but for that we need a car"
Stopp
Start
08:50:00
08:50:00
Unni Steinsmo walks down together with the rest but remains in the background
Varighet
00:01:00
Stopp
Start
08:51:00
08:51:00
Fabian Stang
16
Ola Elvestuen
Driver from Hyundai arrives in a car
- The car stops on the right side of the stage in front of the pump
- Ole Andre Sivertsen, Fabian Stang, Ola Elvestuen and Jakob Krogsgaard steps down of the
Varighet
00:00:30
Stopp
Start
08:51:30
08:51:30
stage and walks to the pump.
17
Intro cutting ribbon
Ole Andre Sivertsen
Ole Andre Sivertsen is leading the session. Unni Steinsmo and Ola Elvestuen holds the ribbon
Jakob Krogsgaard
in front of the pump, and Fabian Stang is given a sissor of Ole Andre Sivertsen
Fabian Stang
Ola Elvestuen
Varighet
Stopp
Start
18
00:01:00
08:52:30
08:52:30
CUTTING RIBBON
Ole Andre Sivertsen
- Ole Andre Sivertsen holds a microfon up to Fabian Stang who officially opens the
pumpstation... "… and now I declare this pumpstation for officially opened…"
Jakob Krogsgaard
and he cuts the ribbon.
Ola Elvestuen
Fabian Stang
- Jakob Krogsgaard unveils the pump clothing in the background
19
Intro filling session
Ole Andre Sivertsen
- Ole Andre Sivertsen makes small talk with Jakob Krogsgaard
Varighet
00:01:00
Stopp
Start
08:53:30
08:53:30
Jakob Krogsgaard
Fabian Stang
Ola Elvestuen
Varighet
00:01:00
Stopp
Start
08:54:30
08:54:30
20
FILLING SESSION
Ole Andre Sivertsen
- Jakob Krogsgaard explaning about the filling prosess, and he shows by starting the pump
Jakob Krogsgaard
and filling the car for about 30 seconds.
Fabian Stang
Ola Elvestuen
21
Outro filling sequence
Ole Andre Sivertsen is saying thank you to Jakob Krogsgaard
Varighet
00:00:30
Stopp
Start
08:55:00
08:55:00
22
Jakob Krogsgaard gets in the car and drives away from the arena
Ole Andre Sivertsen Fabian Stang, Ola Elvestuen and Unni
Varighet
00:00:30
Stopp
Start
08:55:30
08:55:30
Steinsmo back on stage.
23
INTERVIEW SESSION ON STAGE
Ole Andre Sivertsen
Ole interviews Fabian Stang, Ola Elvestuen and Unni Steinsmo
Varighet
00:03:00
Stopp
Start
08:58:30
08:58:30
Fabian Stang
Ola Elvestuen
Unni Steinsmo
24
SHORT RAP-UP AND END OF STAGE SESSION
Ole Andre Sivertsen
- Ole Andre Siverten saying thank you Fabian Stang, Ola
Varighet
Stopp
00:01:00
Elvestuen and Unni Steinsmo and informing that it will be possible to ask quastion to
Fabian Stang
Jakob Krogsgaard, Peter Froeschler and Alan Rushforth after this session.
Ola Elvestuen
08:59:30
08:59:30
Unni Steinsmo
➤
Fornybar
elektrisitet
➤
Hydrogen
produksjon
➤
Fyllestasjon
Hydrogenbil
Hyundai ix35 FCEV
Ingen farlige
utslipp
– kun vann!
Prøvekjør
en hydrogenbil!
Aker Brygge (ved trikkestoppet)
Lørdag 26. november kl 10 – 18
Mercedes-Benz B-Klasse F-CELL
Ikke gå glipp av muligheten til å bli en av de første i Norge bak rattet på den nyeste generasjonen
miljøbiler, nemlig hydrogendrevne brenselcellebiler. Du kan selv prøve tre ulike biler.
Disse bilene kombinerer null utslipp med lang rekkevidde, lydløs motor og rask tanking.
Bilene kan kjøres i kollektivfeltet, parkerer gratis og har en rekke andre fordeler. Kom og prøv selv!
Les mer på: www.scandinavianhydrogen.org
Samarbeidspartnere
Biler og infrastruktur
Th!nk City Car
Kommunikasjon
Sikkerhet
Finansiert av
Lokale partnere
Koordinator
Europeean Commission
HYNOR
�n
�
vit
ers
at
on
io
a�
�
The Norwegian Case – Oslo
hydrogen infrastructure
continues to grow
Personal invitation to the opening of H2moves Scandinavia’s new “state
of the art” hydrogen refuelling station in Oslo
You and other VIPs of the hydrogen stake holders are warmly welcome to the inauguration and celebrity ribbon cutting of the hydrogen refuelling station, scheduled for the early morning of 21st of November, 2011. Join us for the celebration and
breakfast, whilst listening to our celebrity speakers.
During breakfast, you and the invited press will hear a presentation about the “why”
and “how” of the EU project H2moves Scandinavia:
■ The new Hydrogen refuelling station opening
■ How we are working to gain customer acceptance for hydrogen with a European
Hydrogen Road Tour, 2012, and public test drives of hydrogen powered Fuel Cell
Electric Vehicles
■ The hydrogen cars that will be ready for mass production in 2014
The event is synchronized with the Zero conference so you will be able to attend our
interesting morning session and still be in time for the opening of the Zero conference.
Politicians, car manufacturers and environmental organisations all over the world
regard hydrogen fuel cells as a key technology in the future of sustainable mobility. We’ll be helping you find out more about the market introduction of Fuel Cell
Electric Vehicles (FCEV) and why Norway is one of Europe’s “hotspots” in the introduction of zero emission vehicles. See for yourself why the EU and major players are
investing in a new hydrogen refuelling station in Norway.
The new hydrogen refuelling station is built by the Danish company H2Logic, and situated at the SINTEF research organisation’s site. It is one of the results of the
project and initiative H2moves Scandinavia financed by
EU:s FCH-JU programme, Transnova (NO) and EUDP (DK).
➤➤➤
Programme
Presentation of the H2moves Scandinavia project by Dr. Ulrich Buenger,
project coordinator H2moves Scandinavia, and Einar Håndlykken, Managing
Director, Zero Emission Resources Organisation.
8.30
Inauguration of the hydrogen refuelling station, informative speeches by the
Mayor of Oslo Fabian Stang, Head of transportation and environment in the
City Government Ola Elvestuen, prominent guests, panel discussion moderated by Ole André Sivertsen, and hydrogen car refuelling demonstration.
9.00
End of program. Some of us will continue to the ZERO conference opening at
the Clarion Hotel, Oslo Airport Gardemoen
Photo: Caroline Roka
8.00
Fabian Stang , Mayor of Oslo
Ola Elvestuen , Vice Mayor of Oslo
Photo: Håvard Jensen
21st of November 2011
7.30 Breakfast, Drop-in and mingle with the VIPs, experts, project partners and
the press.
Ole André Sivertsen
Location
SINTEF, Forskningsveien 1, Oslo
Dr. Ulrich Buenger
Einar Håndlykken
Other
TRANSPORT: We will provide transport to the
ZERO Conference at
Gardemoen Airport for
those of our guests who
need it. Please notify us
when you respond if you
need transportation.
FOOD: Breakfast will be
served. Please inform us
of any allergies or special
diets when you respond.
RSVP
Please respond to Christine Apelgren, [email protected]
or phone +46-708 837683 before 11th of November.
Hydrogen - Here Today, Everywhere Tomorrow
DRESS CODE: Business.
www.scandinavianhydrogen.org
Partners
Coordinator
Vehicles and infrastructure
Communication
Safety
CO-Funded by
Local partners
Europeean Commission
HYNOR
WP8: Task 8.2.4
EU lighthouse project: H2moves Scandinavia
Oslo Demo Launch Event
21 November 2011
Plan B: Hydrogen Refeuelling Station
Inauguration
SINTEF
supported by the
European Commission
Program - Press brief - Hydrogen Refeuelling Station Opening @ SINTEF
INSIDE – Plan B
07.30 – 07.59
“Drop In” breakfast and mingle for press and Hydrogen stakeholders
Information stations: Daimler, Hyundai, H2 Logic and H2 moves Scandinavia.
08.00 – 08.24
Moderator: Ulrich Buenger
1. Moderator welcomes Ernst Herloff Kristiansen/SINTEF up on stage
2. Ernst Herloff Kristiansen/SINTEF: welcome to inauguration and practical information
3. Ulrich Buenger/LBST: Presentation of H2moves Scandinavia project
4. Eva Solvi/Transnova and Björn Simonsen/HyNor
5. Einar Håndlykken/Zero
supported by the
European Commission
Program - Press brief - Hydrogen Refeuelling Station Opening @ SINTEF
OUTSIDE – Plan B
08.28 - 08.58
Moderator: Ole André Sivertsen
1. Mod. arrives in a Mercedes-Benz B-class F-CELL; goes on stage –
presents him self and short brief about H2mS for new guests.
2. Jacob Krogsgaard – represents H2Logic and H2mS - interview
3. Mr. Peter Froeschle/Daimler and Mr. Byunng Ki Ahn/Hyundai – interview
4. Ms. Unni Merete Steinsmo/SINTEF – interview
5. Mayor of Oslo Fabian Stang and Mr. Ola Elvestuen – interview
6. Mayor of Oslo Fabian Stang – inauguration speech
cont. next slide
supported by the
European Commission
Program - Press brief - Hydrogen Refeuelling Station Opening @
SINTEF – Plan B
OUTSIDE, cont.
7. Ribbon cutting session – Mayor Fabian Stang cuts ribbon and officially
opens the station – speaks with moderator, Mr. Ola Elvestuen and Ms.
Unni Merete Steinsmo holds ribbon during cutting
8. Hyundai ix35 FCEV arrives driven by a chauffeur
9. Mr. Krogsgaard shows how to refuel a FCEV (30 sec.)
10. Mod. invites Mayor Stang, Mr. Elvestuen and Ms.Steinsmo back to stage
for more questions
13. Mod. says thanks to everybody – and informs it´s possible to ask
questions to all OEM representatives
Sponsored Ruter Bus leaves for Zero conference at Gardemoen Airport
supported by the
European Commission
Ruter project – a sponsored biogas bus to Gardemoen - Zero conference
Ruter project has offered to sponsor us with a biogas bus –
that can take people for free out to the Zero confernce at Gardemoen Airport
directly after the session at SINTEF.
Ruter want us to park the bus well shown - at the SINTEF parking.
supported by the
European Commission
• SINTEF: inside, 21 november 07.30 – 08. 24
Windows
Windows
Windows
Small
Stage
Windows
Presentation
Table
For Daimler
and H2 Logic
Proj in roof
Presentation
Table for Hyundai
and H2mS
Door
supported by the
European Commission
Screen
SINTEF
OUTSIDE
supported by the
European Commission
Contact information:
SINTEF i Oslo:
Besøksadresse: Forskningsveien 1
Postadresse: SINTEF
Pb. 124 Blindern,
0314 Oslo
Tlf: 22 06 73 00
Christine Apelgren
PM/Communication Strategist
H2 moves Scandinavia/Vätgas Sverige
Phone: +46 708 83 76 83
E-mail: [email protected]
Webb: www.vatgas.se
supported by the
European Commission
Dr. Ulrich Buenger
Senior Scientist
Ludwig-Bolkow-Systemtechnik GmbH
Daimlerstrasse 15
D-85521 Ottobrunn
Germany
+49 (89) 608 110 - 42 (TEL)
+49 (89) 609 97 31 (FAX)
[email protected]
www.lbst.de; www.H2moves.eu
Acknowledgement
This project is co-financed by funds from the
under the Contract no.: 602691
and
European Commission under
FCH-JU-2008-1 Grant Agreement Number 245101.
The project partners would like to thank the EC for establishing the New Energy World
JU framework and for supporting this activity.
The research leading to these results has received funding from the European Community´s Seventh Framework
Programme (FP7/2007-2013) for the Fuel Cells and Hydrogen Joint Technology Initiative under grant agreement n° 245101
Slide 9

in Oslo, linked to new HRS and 5 FCV´s

Transcription

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