Rock On At The Hard Rock Shops

Rock On At The Hard Rock Shops
T
I'
he oversized neon-lit guitar shines brightly
for all to see just a mile off the Strip and only
one mile away from the airport. The Hard Rock
Hotel, which opened its doors in Sin City almost
10 years ago, is home to some of the best entertainment, dining and now cutting-edge fashion.
It is not hip to be square in this circular rock
memorabilia-filled casino.
Recently adding a few more shops to enjoy
while visiting, guests can take home a piece of
the Hard Rock way oflife. An out of the ordinary
lingerie shop, Love Jones, and an independently
owned 24-hour jewelry store, Rocks, opened during the past couple of months.
"Love Jones is lingerie done Hard Rock style,
with a rock 'n' roll edge," said Page Hanson, the
store's general manager. "We are set apart from
the others, because you don't find items like this
anywhere else."
The buyer for Love Jones scoured the United
States and Europe to find unique lingerie to insure
that the selection is one-of-a-kind, Hanson said. It
must have something worth seeing, because in the
short amount of time it has been open, television
networks Extra and El have shot footage there,
as well as WE: Women's Entertainment's reality show, "Single in Las Vegas." It has a variety of
items that range from fun, sassy gifts to high-end
lingerie varying in price from $12 to $300.
Rolling with the trends of the time, motorcycle
mania has in the past month hit the Hard Rock.
It has always been an underlying theme, but the
hotel recently commissioned a one-of-a-kind
chopper built by Gene Thomas Racing with parts
and frame by West Coast Choppers. The motorcycle sits in the window of the Hard Rock Retail
Store, but if the $55,000 price tag on this beauty
is beyond your budget, inside lies something
for everyone. Between novelty gifts, shirts, Von
Dutch merchandise, collectible pins, golf wear
and now biker gear, it rocks hard. The pins and
celebrity chips have sparked nationwide attention
by collectors since the start.
The Retail Store and Sundries (the store with
drinks, snacks, candles, oils, soaps and creams all at
one locale) have both been around since the hotel's
opening. Cuba Libre, the hotel's cigar bar, introduced itself about three years ago. Cuba Libre offers
not only a wide variety of cigars but tenders infused
martinis, top-shelf cognacs and brandies. If you buy
a drink here, you get a free hookah pipe hit.
For a rocking good time, check out the Hard
Rock Hotel. It is located at 4455 Paradise Road.
For more information, call 693-5000.
-Kimberly Horg
122
SHOWBIZ
WEEKLY
NOVEMBER
9. 2003