The MainePhotographer CONTENTS

The
Maine
Newsletter of the Maine
Photographer
Professional Photographers Association
March 2011
CONTENTS
3 - Member News
5 - President’s Message
6 - Maine Mentors Registration
11 - Featured Program
13 - PPANE Conference
19 - Membership Application
23 - Calendar of Events
This month’s featured comic - brought to you
by What the Duck ( www.whattheduck.net )
VIEWP OIN T
It is my pleasure to
bring you news and
updates through the
newsletter publications
and eBlasts for the
Maine Professional
Photographers Association. It is our hope
to provide members with information,
education and history by publishing this
newsletter on a monthly basis.
I invite you to email me with your comments, feedback, images, articles and
thoughts to [email protected]. You
can earn points towards the MPPA
Awards & Recognition if your article is
published.
Crystal Reynolds
Editor & MPPA
Board Director
2011 – 2012
MPPA Officers
Will Wenzel
President
Stacey Damon
1st Vice-President
Jim Hannigan
2 Vice-President
nd
Russell Caron
Director
Bob Akers
Director
Stacia Hoeflick
Director
Crystal Reynolds
Director
Christal Treadwell
Past President
Corrie Zacharias
Secretary
Ann Kaplan
Treasurer
********************************
PPANE State Director
NEIPP Trustee
PPA Council Rep.
PPA Council Rep.
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The Maine Photographer
● March 2011
Corrie Zacharias
Christal Treadwell
Mark Haskell
LeeAnn LaFleur
MEMBER NEWS
Last month’s program,
“Lights, Camera, Magic!”
was a lot of fun. We
learned simple magic
tricks to capture the
attention of children in
the studio. Thank you for
coming...don’t forget to
practice, practice, practice!
eYAR D S A LE
Canon 5D
Body, charger, 2-bateries (canon), BG-4 Battery grip.
All is in mint condition with low shutter actuation count. It’s been my back up camera.
Asking $1,200.
Contact: Bruce Mullen, (207) 490-4500, [email protected]
www.ppamaine.com
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SE ARCH IN G FOR D IST INCT IO N
Do you know someone who has done a lot for MPPA or our photographic profession? Has someone really gone above and beyond in
helping you or mentoring you? The MPPA Awards and Recognition
committee has the ability to award the “Distinguished Colleague
Award” to select members who have excelled in their service to MPPA
and the photographic industry. Award recipients must be nominated by
an MPPA member, and can be any current or former member. The
nominee should show outstanding service and involvement in MPPA
and the photographic profession. To nominate someone, please contact
Claudia Murray at [email protected] to get a nomination form.
President
Will Wenzel
305 Commercial Street
Portland, ME 04101
207-772-4274 / 207-409-3466
[email protected]
First Vice President
Stacey Damon
PO Box 863
Wilton, Maine 04294
207-645-7057 / 207-645-4194
[email protected]
Second Vice President
Jim Hannigan
123 Bethel Road
West Paris, Maine 04289
207-357-1331
[email protected]
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The Maine Photographer
● March 2011
A M E S S A GE F R O M THE P R E S ID E N T
Merchandising your product lines
Photographers often fall into two camps regarding products.
Either we believe that the images we create are what our clients
pay for, and paper or canvas is just a medium to deliver our
images; or we sell clients items, from wallets to brag books to
memory mates, and use the images as a way for people to
purchase items. Even more of us haven't realized that's a choice for
us to make, and just offer what we do without thinking about it,
and I'd like to challenge you to think differently this spring.
Let's talk about the genius of Taco Bell for a minute. They sell
corn or flour tortillas, stuffed with chicken or meat, topped with
cheese, tomatoes, and sour cream. Photographers sell images,
printed on paper, metal, canvas or other substrates, perhaps
mounted on a variety of boards, coated with different finishes, and
accessorized with mats, frames, and designer templates, and we
can offer different sizes. Who has more possibilities available to
Photo courtesy of Don Chick
them? If you look at Taco Bell's website, you'll see they offer
more than 70 different items based on combinations of their few ingredients. And then they name them: crunchy
stuffed something, chalupah, gordita?
I'm not suggesting you should think of your business as a fast-food chain, but this is an example you might be
familiar with. Taco Bell knows that some clients like to get excited about new offerings, so every month, there's
a new name for a new variation on the same thing. When was the last time you added a fresh new product to
your clients (not a new pose, or background, but a whole new way of buying their images)?
Many photographers suggest that you keep your product line simple, so as not to confuse your client, but I'm
going to argue against this. My clients are mostly women, and I'v e never seen a woman choose to go shoe
shopping at a store that only carried one black sandal so they wouldn't be confused. Most successful shoe and
department stores carry a whole range of styles, so that not only will a shopper find the perfect black sandal for
them, but a whole closet full of other styles they didn't even know they needed before they went in.
Which brings us back to you, and how you sell images. Your client knows she wants prints when she comes to
you, but what else can you excite her with? Jewelry, bags, albums, wall décor, plaques, composites, canvases,
mugs, tiles, wallpaper, blankets, and clothing are all other places you could put images. Add different finishes
and substrates to your assortment of prints, combine multiple frame and mat possibilities, throw in a few templates from other designers, and I bet your product offering can be at least as exciting as Taco Bell, and maybe as
well merchandised as a nice boutique.
So, whether your whole shop can be reduced to a price grid on a 8.5 x 11 inch sheet of paper, or you're the
Bloomingdales of photo studios, why not try creating a few new products for your spring line? And instead of
just selling your clients what they already thought they wanted, introduce them to a variety of new items they didn't even know they needed. Personalized postage stamps - what proud parent wouldn't want their baby's face on
every letter they send? Just an idea. I hope to see you all at Studio 1 this coming Thursday for an excellent talk
about marketing, and perhaps an after-meeting cocktail at Grace.
Will Wenzel
MPPA President
www.ppamaine.com
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The Maine Photographer
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MARCH 20, 2011
Sports Photography: From Start to Finish
With Claudia Murray & Bruce Haskell
10AM - 4PM
Limited to 12 people
Location: 25 Coulthard Farms Road, Scarborough
Get ready for an information packed seminar on how to photograph the high-volume, low-margin
world of youth sports. Whether its posed or action, wallets or wall portraits, you’ll learn how to
organize, shoot, and sell youth sports images . Bruce Haskell and Claudia Murray have over 40 years
of combined photographic experience, and will share with you some of their success secrets, as well
as some pitfalls to avoid. You’ll learn how to set up packages, what products you can offer, what to
do to prepare for picture day, posing suggestions, work flow, printing options (do it yourself or
outsource?), and the post production methodology required to get all the right images back to
hundreds of players, their coaches and the league/sponsors. In today’s economic climate, clients may
balk at spending four figures on a canvas wall portrait of themselves, but they’ll still need annual
sports packages to commemorate their child’s growth and involvement. Claudia and Bruce each
photograph hundreds of athletes every year in sports including football, lacrosse, ice hockey, soccer,
dance, karate, baseball and more. But there is more … this seminar has a special twist! You’ll start
in Scarborough at Claudia’s studio and see how she does it from a home-based location, then at
lunch, we’ll change venues and drive 20 minutes south to Bruce’s stand-alone commercial studio in
Saco, and finish out the afternoon seeing his studio and how he does his own printing. Not only will
you learn from two of Maine’s best sports photographer’s, but you’ll also have the ability to see two
completely different studio options. See what’s involved and how you too can profit from sports
photography! (Pizza will be provided for lunch)
AP R I L 3 , 2 0 11
Studio Lighting: The Basics and Then Some
With Bob Akers
1 - 3PM
Limited to 10 people
Location: 37 Grove Street, Kennebunk
Join Bob Akers 2008 Maine Photographer of the year and winner of multiple Courts of honor, Fuji
Masterpieces and Kodak Gallery awards, in a study of studio lighting.
In this program he is going to focus on Lighting with 1,2,3,4, and maybe 5 lights. In addition he will
use light modifiers and reflectors to give you infinite ways to create you work. Bob will work with 6
basic lighting patterns and how to introduce accent lighting. Finally he will discuss, high key, low
key and how to make it work. This is your chance to fill in the blanks with your lighting questions
and learn the secrets of lighting in your studio.
www.ppamaine.com
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M AY 1 , 2 0 1 1
Beginner Lightroom
With Stacey Damon
10AM - 3PM
Limited to 12 people
Location: Damon Photography, 319 Main Street, Wilton
Stacey Damon CPP, will show you the ins and outs of Lightroom from importing your
first images to exporting the finished product. She will show you her workflow using LR
that has saved her at least 8 hours per wedding in post production. Bring your laptop and
a group of images to work on. This will be a beginner hands on program and questions
are encouraged. You will leave with a new knowledge of LR to help you with your post
workflow. Any version of LR that you may have to work with is fine...trial versions of
LR can be downloaded at Adobe.com.
M AY 1 5 , 2 0 1 1
Flash Techniques for Wedding and Event Photographers
With Russell Caron
1 - 4PM
Limited to 24 people
Location: North Dam Mill, 2 Main Street, Biddeford (Meeting Room/Lobby Level)
We all love natural light. Many photographers tout that they are ‘natural light’
photographers. When we can be, we are too. But as wedding photographers it is a very
rare event, indeed, that does not require flash, and often sophisticated flash
techniques. Some venues are ideal for simple ETTL/TTL flash setups...on-camera
even. Many other venues need serious equipment if we, as professionals, are going to
have our images look different than “Uncle Frank’s” who may have the same camera
that you do! Russell Caron, owner of Russell Caron Photography, a full-time weddingonly studio will share some of his off-camera flash techniques in this program. Russ will
cover lots of material on this topic including: ETTL on-camera techniques, Manual offcamera flash techniques, Hardware needs for radio-frequency flash triggering devices, ETTL
off-camera techniques, Combinations of off-camera manual flash and on-camera ETTL flash
& Creative off-camera flash for award-winning images with literally no prep time!
Feel free to bring your camera, cards, flash gear, stands, and your remote triggers. However, it
is NOT necessary to have remote flash triggers…we know you’ve come to learn and may not
have all the equipment yet. We will have a few pieces to loan for you to try out.
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www.ppamaine.com
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CAME RA O F THE MONTH
Jim Hannigan is a camera collector and thought our readers may enjoy a bit of camera history...
This month’s camera is the Graflex, the standard press camera from the 1930’s until the end of the
1950’s. Some called it America’s first and last great camera. I can remember as a child watching
newspaper photographers use a Speed Graphic to photograph a car accident that happened at the
intersection near my house.
Graflex cameras where produced from 1898 until 1973 in Rochester, New York. William F. Folmer
invented the Graflex; the company was called the Folmer & Schwing Manufacturing Co., which started
as a gas lamp company that expanded in to making bicycles and cameras. In 1905 Folmer & Schwing
became part of the Kodak family, known as the Folmer & Schwing Division. In 1912 based on past
success a camera was designed specifically for press photography. In 1945 the company name was
changed to Graflex Inc... Graflex ended up part of the Singer Corp (1968-1973).
Graflex cameras looked complicated but are really simple to use once you got used to it. Some have said
that with a camera like this the cops will assume you belong on scene and let you behind the police lines.
Graflex produced large and medium format cameras as well as SLR, range finder, and TLR cameras.
Early 4x5 cameras had a focal plane shutter and used a key to set shutter tension this was how shutter
speed was set. There was a chart on the camera with different tension settings for different speeds. An
interesting note because the shutter exposed the bottom of the film first. When used to photograph auto
racing the car wheels would appear oval leaning towards the front this feature became an indication of
speed and cartoonists copied it as a way to show fast motion. In 1940 the Speed Graphic appeared with a
coupled range finder and flash solenoid. The camera bed dropped to allow for use of the then new wide
angle lenses. A wartime Graflex camera was made from 1940-1949 known as the anniversary model. It
had no chrome and had a black leatherette or gray case. 1947 The pacemaker was introduced new
features. A body mounted shutter release, a simplified focal plane shutter with 6 normal speeds and in
1949 a Graflex back was introduced with a metal focusing hood which accepted sheet film holders, roll
film adaptors, a film pack, cut film magazines and Polaroid backs. Graflex was the dominant camera
from 1930 until around 1959.
The Graflex camera design did not change through the 1960’s
and in 1973 Graflex Corporation was dissolved. The last
model made was the XL. Countless famous photographs
where taken with a Graflex cameras.
Interesting note: The 3cell Graflex flash gun was used as a
prop in Star Wars for Luke Skywalker’s light saber.
I have a war time Speed Graphic and was lucky enough to
purchase a Crown Graphic (shown right) that was owned by
James Clark, one of the founders of the Maine Professional
Photographer’s Association. This camera is one of my
favorites and it still works just fine!
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The Maine Photographer
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F E AT UR E D P R O GR AM
Heather Rogers started her photography
business in 2003 as a part time venture... in
January 2009 as her children were growing,
her business was ready to go full time as she
moved into her current studio in North
Andover... After wasting too much money on
marketing, Heather has created programs that
attract her target client without spending lots
of money to get them... Whether in your own
studio or in someone else's space, Heather will
share her ideas and help you to customize
some of these programs to suit your studios
needs.
Sponsored by:
Thursday, March 24th
6PM
Location: Studio 1 Photography
519 Congress Street, Portland
NEIPP
Where will you be this spring?
The place to be is NEIPP on beautiful Cape Cod.
The Hyannis Conference and Resort Center is the spot and April 10-15th 2011
is the date. It's our 50th Anniversary!
This year is packed full of exciting events! A Sunset shoot, painting with light,
instructor exchange, Exotic Drink photo frenzy and dinner with your instructor.
Not to mention the biggest bash ever- The 50th celebration party!...and that's just
the evening events! We have 5) week long classes as well as 2) 2 1/2 day
classes. See the talent to choose from by going to www.neipp.com There is
something for everyone! Education, rejuvenation, and spending time with your
peers are all vital parts of staying ahead of the curve. Be proactive and call
today! We have the perfect class for you.
www.ppamaine.com
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Support those who Support MPPA
When you place an order at your lab or call to purchase new equipment or supplies, be sure to thank the
people and businesses who support YOUR MPPA. Remember, these are the people who answer your
questions, help you with new products, and provide M PPA with some of the funds for speakers,
door prizes, print awards and scholarships.
A Special Thank YOU!
To the many Vendors who help MPPA
and our members throughout the year.
American Color Imaging
Jim Churchill
Millers Professional Imaging
Hunt’s Photo & Video - David Draper
E P Levine - David Cramer
Paul C Bluff - Alien Bees
Lustre Color
KEH, Inc
See the latest
Hunt’s Photo & Video
Specials at:
http://wbhunt.com/specials/
Contact David Draper in the
S. Portland store for more info:
[email protected]
(207) 733-9555
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2011
Maine Professional Photographers Association
I do hereby make application fo r membership in the Maine Professional Photographers
Association and enclose my check (as indicat ed by the dues scale) in payment o f dues.
It is understood if this application is not accepted the accomp anying remittance will be
refund ed. In the event of cancellation or lapse of membership, I agree to discontinue
immediately the use of this Association’s name, emblem, and trademarks.
US E ONE APPLIC ATION PER PERS ON PLEAS E
PLEASE
PRINT
Maine Sales Tax #
Required fo r Active
Members:
Member
Classification
(See Back)
Name:
Company / Studio:
Address:
City/State/Zip:
Tel:
Fax:
Add. Tel/Cell:
Email:
PPA Membership #
Website:
MPPA Member
Since:
Please sele ct membe rship classification from back of application:
MPPA
Membe rship
Fiscal Ye ar
Be gins:
October 1, 2010
Ends
Se ptembe r 30, 2011
Active ………. $150.00
Sustaining ………. $150.00
Student ………
Non-Resident ……. $150.00
$50.00
Associate $50.00 .
Honorary
TOTAL PAID This Application ONLY
$
Sponsoring MPPA Member (Not Required):
CODE OF ETHICS
Upon being accepted into membership in the Maine P rofessional Photographers Association, I will subscribe without reservation to this code of ethics,
and solemnly agree to:
1. Endeavor to maintain a dignity of manner in behavior, in the presence of photography and photographic services, in appearance in that studio or
place of business and in all other forms of public contact.
2. Observe the highest standards of honesty in all transactions, avoiding the use of false, confusing, inaccurate and misleading terms, descriptions
and claims.
3. At all times endeavor to produce photographs of quality equal to the samples displayed, to apply the best efforts towards providing the best possible photographic services and to raise the general standard of photographic craftsmanship.
4. Show a friendly spirit of cooperation to fellow professional photographers and assist whenever possible should they be in trouble or difficulty.
5. At all time avoid the use of unfair competitive practices as determined by any court of competent jurisdiction, the Federal anti-trust laws, and related statues.
6. Assist fellow photographers and share knowledge with them and encourage them individually and collectively to achieve and maintain the highest
standards of quality.
7. Recognize the authority of the Association in all matters relating to the interpretation of the Code of Ethics in accordance with the statues of the
United States and the State of Maine and the decisions of courts and government agencies of competent jurisdiction.
SIGNATURE
DATE
Return completed application with payment to: Jim Hannigan 123 Bethel Rd. West Paris, ME 04289
www.ppamaine.com
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Maine Professional Photographers Association
MEMBERSHIP CLASSIFICATIONS:
1.
2.
3.
4.
5.
6.
ACTIVE MEMBERSHIP shall be extended to all professional photographers of ethical standard, who reside
in Maine for a minimum of six (6 ) months per cal endar y ear, or who operate or wo rk for a photographic studio holding a Maine sales Tax Number.
STUDENT MEMBERSHIP will be extended to any student who is either a resident of Maine or attending a
photographic school within the State of Maine and is in good standing. Student members will not have power
to vote or hold office.
SUSTAINING MEMBERSHIP shall be extended to owners, manag ers or salesp eople o f stock houses and
representatives o f photographic manu factu res. Sustaining members will not have the power to vote, nor be
allowed print exhibit privileges, nor be allowed to hold offi ce.
NON-RESIDENT MEMBERSHIP shall be extended to all professional photographers who do not reside in
the State of Main e. Non-Resident members shall not have the right to vote or hold o ffice. They may compete
fo r awards as stated under non-resident print rules.
HONORARY MEMBERSHIP shall be extended to distinguished professional photographers and others, who
by reason o f their service to the Associ ation or to the fi eld of photography, the Association wishes to reward.
Honorary members shall enjoy all the privileges of active membership.
ASSOCIATE MEMBERSHIP shall be extended to beginning or non photographers, such as a spouse, significant other, receptionist, etc. Associate members will not have the power to vote, nor be allowed print exhibit privileges, nor be allowed to hold offi ce.
MPPA Board Members: Director Bob Akers, 2nd VP Jim Hannigan, President Will Wenzel, 1st VP
Stacey Damon, Director Russell Caron, Director Christal Treadwell, Treasurer Ann Kaplan, Director
Stacia Hoeflick, Director Crystal Reynolds, Secretary Corrie Zacharias
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The Maine Photographer
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www.ppamaine.com
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Do you have a friend who may be
interested in the MPPA?
CALENDAR OF EVENTS
Thursday, March 24
6-9PM
Marketing Program
With Heather Rogers
519 Congress Street, Portland
For more details, see page 11
Thursday, April 28
Building a Good
Business Foundation
With Betty Gentsel
6pm, Location to TBA
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NEW! Maine Mentors
A series of special workshops to
benefit the MPPA Speaker Fund.
See registration and details on pages 6-8
Sunday, March 20
10AM - 4PM
Sports Photography:
From Start to Finish
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•
Invite them as your guest to our next
program! We have periodic ‘Free to
M e mbe rs ’ pro g ra ms . . .M PPA
me mbers can bring a friend to
attend one free!
The Non-member fee is $50 per
program! After attending one event
free, non-me mbe rs can atte nd
additional programs for a fee, or
become a member of MPPA and
attend free programs all year!
It is our hope that our friends and
colleagues will see the many benefits
of membership and join this
If you have not yet received your MPPA
Membership Certificate, please contact:
Jim Hannigan
[email protected]
(207) 357-1331
Sunday, April 3
1 - 3PM
Studio Lighting:
The Basics and Then Some
MP PA L IN K S
Sunday, May 1
10AM - 3PM
Beginner Lightroom
Website
www.ppamaine.com
Sunday, May 15
1 - 4PM
Flash Techniques for
Wedding & Event Photographers
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The Maine Photographer
● March 2011
Blog
www.maineppa.blogspot.com
Forum
http://maineppa.freeforums.org
Thank you for taking the time to look through this newsletter. There will be another soon.
MP PA N E E D S Y OU !
Submit your articles, stories, photos, requests,
comments and thoughts to the Newsletter and be
published in our next issue - it’s as easy as sending
an email to [email protected]
www.ppamaine.com
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