We build your brand... not ours.
Transcription
We build your brand... not ours.
We build your brand... not ours. The Complete Dating Solution CREATING SITES FOR BUSINESSES AND AFFILIATES A RECIPE FOR SUCCESS The highest industry revenue Complete site customization Monthly payments without fail Two tier affiliate system Niche market by interest & criteria Interactive geo-targeted banners Your own branded dating system Advanced data administration Intelligent conversion analytics Highest design standards A 3.5 million database Professional support and advice The Dating Future of Online Dating The Future of Online World Dating Partners (WDP), sponsors of the International Dating Conference Miami 2006, is ranked the Number 1 dating services provider worldwide and is the future of the online dating industry. With principal offices in the UK and supporting offices in Germany, France, Austria, Holland, Switzerland, China, Taiwan and Australia as well as development offices in the Ukraine, WDP is ideally placed to provide the highest level of support for you, your security, and your customers. World Dating Partners supplies Dating platforms that are culturally, geographically and criteria rich, along with relevant dating content in the USA, Canada, East and Western Europe, Australia and Asia. The World Dating Partners system is equipped with all the exciting utilities needed to encourage members and partners to join and to stay within our strong community. Our technical capabilities are far beyond all other dating system providers worldwide. Most of all our sophisticated and unique matching systems, which cross references both psychological and characteristic matching in combination with interest criteria produces the only true, "Soul-mate" matching in the world today. Robert Fathers, CEO Index 1 2 3 4 The Dating Industry Dating Industry Types 2 What makes us unique 4 Our Business Models Affiliates 7 A 2-Tier system 8 Agencies 9 Franchises 10 Revenue 11 Affiliate Solutions Template Sites 14 Branded Sites 16 White Label Sites 19 Cross-Selling Opportunities 20 The Affiliate Promotion Kit 22 How your Site Works 25 How your web site works 31 Turn-key Business Solutions 5 Site Management 33 Technical Solutions 34 Analytical Tools 35 Management Control 36 Contacts The Dating Industry 1 Dating Industry Types What makes us unique 1 Dating industry types A brief look at the five different types of Online Dating Services The online dating industry is a very competitive marketplace with thousands of dating companies competing for the same market space. However unlike Abraham Lincoln's famous speech "All Men Are Created Equal", not all online dating services are created in the same way or have the same objective. At the moment there are four broad types of online dating services all owned or operated by individuals or corporations, with a fifth relatively new and innovative type of service, which can support any type of dating site via shared facilities. The five online dating services are as follows: 1) General Online Dating Services General online dating services cover the bulk of the marketplace and command the greatest market share. These are sites like Match.com, Yahoo! Personals, LavaLife, American Singles, Udate, and FriendFinder. In essence this type of site provides full access to a member database. You sign up and can instantly browse any profile you want, to find the right person. Some services will offer optional tests, quizzes, or guides to help you find what you're looking for, but you always have the option to expand your search as wide as you like. 2) Relationship Services Relationship services were conceived to help people who are more serious about finding a "soulmate." Generally, these services target 'marriage-minded" people, who are looking for commitment and a longterm relationship. The two largest companies in this field are eHarmony and Chemistry.com. Interestingly Chemistry.com is owned by Match.com. who simply wanted to expand its presence to reach the same target group that have made eHarmony so successful. Relationship services require the subscriber to fill out an in-depth personality profile that usually takes anywhere from 40-90 minutes to complete. Answers are then used to calculate what type of people you are most compatible with. The service then provides you with only those matches. Unlike General Online Dating Services, you don't have access to everyone's profile - only those that the service considers to be your best match. 3) Social Networking Sites Social networking sites provide a way to connect with old friends whilst making new ones. They are also becoming an increasingly popular place to meet people to date. The largest of the social networking sites are MySpace. Others include Friendster and Orkut. 2 Dating industry types 4) Niche Online Dating Services Niche online dating service companies are growing very fast. These organisations look for one common denominator that people must share in order to be a part of the service. For example, TrekPassions.com is a niche online dating service for Star-Trek and sci-fi fans, CatholicMatch.com is for those who share the Catholic faith and AnimalAttraction.com is for pet lovers. There are literally hundreds of these sites aiming to connect people who share a particular passion, belief or hobby. 5) Dating Service Providers A relatively new type of dating service provides dating systems or services utilising a pooled database for specialised white label sites, niche communities, other dating companies or online marketing specialists. Most of these work via simple template systems, whereby organisations or individuals can create an instant or specific dating site that will plug into their own product as a complimentary service. None of the other above four categories of dating service are capable of doing this quickly or efficiently, which is why many now use Dating Service Providers like World-Dating-partners.com to do this for them. Unlike other Dating Service Providers, World Dating Partners (WDP) software is dedicated to providing specialised filtering to ensure outstanding 'matching' and the creation of any kind of site quickly, professionally and in a fully customised manner. "As more and more companies realise the benefits of using specialised software for their own services, the size of database and popularity of Dating Service Providers are beginning to overtake many of the larger general dating sites. World Dating Partners is an example of this, with a database growing at 30% per month, compared to companies like Friendfinder, Match, Lavalife whose growth is closer to between 2-11% per annum! Currently World Dating Partners have one the biggest international databases and the aqcuisition of five Dating Service Providers have contributed to this outstanding growth. Growth of our current database is estimated to triple over the next 6 months, which will put us within the largest top ten dating sites worldwide before the end of the year." 3 What makes us unique World Dating Partners is indisputably the largest independent provider of dating solutions in the world today. Growth across our international network has attracted over 4,000 partners (dating sites) to date, and is still growing very fast, with thousands of new members joining every day, all adding to an ever increasing member-base, and a vibrant, exciting organisation. WDP offers the widest range of the most versatile and extensive dating utilities on today's market, covering all the best facilities from other dating sites combined into one flexible system. We attribute our success to listening - to what dating site users and owners are looking for. We offer the facility to incorporate and customise precisely the individual requirements needed to make a successful entry into any niche market, in a way that guarantees success, building on our unique experience within cultural, ethnic and community-based services. Our successful growth is based upon the philosophy that partners know their own communities and business models may well very, and our role is to help them understand the best and most effective ways of integrating dating to their advantage. Our depth of knowledge within this market is above and beyond any other solution provider. We offer solid advice not just in how to be successful but also in giving practical solutions for protection and security issues. We work as you want us to work… Our state-of-the-art fully redundant hardware systems costing over $350,000 ensures that you always have the best and fastest connections worldwide. They also make sure that the service is available without interruption 24hrs a day, 365 days a year. Our backend support team will provide all the back office help that you will ever need, covering technical and customer support as well as flexible multi-card payment systems, including 5 merchant accounts (ensuring every method of payment is covered). The WDP website contains an array of the most extensive administrative tools available. We believe our affiliates, agents and franchise partners deserve (and require) a fully comprehensive professional business solution that provides them with the most detailed information on membership statistics, site demographics, and accounting, as well as specific information to help analyse, control and manage their own content and marketing activities. Full training can be provided by one of our consultants to help you become totally independent in the use of your business management consol. 4 What makes us unique All site running costs of affiliates are covered by WDP, as are all set-up and administrative expenditures. The combination of zero operational costs and the highest commission rates in the industry generate a level of profits for our partners that are unsurpassed in the online dating world. We leave you to cross market your dating site with your own services, leaving management to us, using our workforce of developers, customer support staff and executive management team, available to you 24/7. WDP, established since 2001, but massively upgraded and refined in 2004/5, offer a full complement of attractive and unique facilities within the sites, that really help convert and retain members, including personality matching, sensual matching, interest matching, horoscope matching, online chat, video conferencing, voice chat, anonymous phone2phone services, voice rooms, text messaging and mobile phone interaction - and now includes a fully functional downloadable standalone chat program that keeps members involved even when they are not on the site. But above all what makes this a truly unique service is its highly sophisticated filtering system, that will allow anyone to develop and create a truly effective dating facility for any niche market, covering, if you wish ethnic, national and religious factors, plus any other areas of speciality in interest or culture you choose. The filtering mechanism helps us create not only a truly niche based dating site, but also ensures members are 'sorted' into the appropriate site/response area related to the criteria they entered about themselves, and their desired 'mate.' WDP offer free branded sites to any marketing specialist, super affiliate or any related business that can offer high traffic in return; we provide a high level of statistics and analytics to ensure that you have the right tools for your success. We offer one of the highest payouts in the industry at 50% on initial and recurring for dating and 70% on initial and 30% on recurring for Adult dating. So what does all this mean?..... World Dating Partners provides more to partners than any comparable organisation in terms of quality of datingsite created, support mechanisms and financial return. The result? The fastest growing dating services provider in the world! 5 Our Business Models 2 Affiliate Solutions A 2-Tier System Agency Solutions Franchise Solutions Revenue 6 Affiliates The core of the World Dating Partners business concept is an Affiliate partner model, whereby: We create and run dating sites for our partners, You enthusiastically and professionally market and sell membership of those sites. We jointly share the financial rewards of our endeavours in a fair and open manner. You offer dating solutions and have partners of your own For you - 100% Free For your Customers Fully Branded dating systems Massive International Database Seamless designed content feeds Part-customized sites Fast-track instant designed systems IP-Smart Geo-targeted banners Personality profile matching Massive International Dayabase Sexual compatibility matching Star sign compatibility matching Interest and geographical matching Full professional administration A highly effective 2 tier system Failsafe server system Full backend management console Compatibility success meters Direct phone customer support Voice to voice communication Anonymous Phone2Phone Interactive Flash chat system SMS mobile Chat Hi-tech, advanced niche communities Superb conversions and retention Retain customers for life The highest partner commissions Full site control and editing console Intelligent conversion analytics Accurate revenue calculator Performance Tracker Risk assessment, success calculator Quick easy regular payment service 24/7 direct partner support Personal photo galleries View members Videos Listen to Members voice intros Interactive webcam Famous author articles Hotmail style email system SpyTools, see who's watching you Block unwanted members 24/7 direct customer support The financial benefits of working with WDP are very clear: WDP provide everything described above, free of charge. You work hard to market and sell the benefits of becoming a member of your site(s). Your initial financial outlay is zero, and the likelihood is that you will be cashflow positive from the first month of being a WDP affiliate. 7 One other benefit of working as a WDP affiliate, compared to other affiliate systems, is that WDP operate a two-tier system. In other words not only can you operate an infinite number of sites yourself, but you can introduce others to the WDP concept, and by doing so, earn an commission of 10% of all their WDP income. The detail of this is as follows: A 2-Tier System Your Two-Tier partner system, is available to everyone Developing your own group of partners is a great way to earn a second income. By promoting our affiliate program you will maximize multi-revenue streams and ensure a permanent, growing income flow. Your own Partner System There are two ways of promoting your own partner system - through Affiliate Links on your dating or Adult dating sites or promoting your own Agency site (A copy of the World Dating Partner Site). We provide all the tools you need to build an affiliate business online, plus we help you market your partner sites to bring in a steadily increasing income. Getting a good team of partners, working side by side with you, is an ideal way to build your revenues very quickly in the most time effective manner. Everything that we offer you, can be offered to your partners A Partner program is the most effective marketing tool you can have - and remember you can offer your partners everything that you have - they get exactly the same site support and choice as you, the same share of profits, and the same administration and demographics help, irrespective of whether they want a complete dating site or Geo-targeted banners. Build your partners as a way to success You earn 10% of all of your partners' income. It is not difficult to get up to 15 new partners each month, and if just 30% of these (5) are successful you can see that your income will be increasing rapidly, starting in month 1, and growing very fast! We take care of your Partners Once you have identified and signed up a new partner, we will look after them in exactly the same way as we do you, with all the back-end support and help that is available. Contacting your partners to help them You can contact and support your partners at any time. To help you do this you have access to a complete set of up-to-date information on their performance. Our support We have a full team of partner support staff and are online 24 hrs a day (via e-mail) to answer problems or questions. All partners are given their own partner manager and a direct line to him/her for help. Marketing We offer as much support, help and advice as you need. Ultimately marketing activity is your responsibility, but we are there to help every step of the way. 8 Agencies We have recently introduced an exciting new extension of the Affiliate Partner two-tier concept, whereby proven WDP affiliate partners, or companies/individuals with a proven track record in the affiliate world, may qualify to operate as an Agent of World Dating Partners. A WDP Agent will qualify for all the services and entitlements of an Affiliate Partner (see above) but will also be granted the rights to operate as an extension of WDP, and as such, be set up with a WDP agent site, which qualifies them to introduce any number (and multitiered levels) of WDP affiliates. Commission payments on affiliate operated sites will be made, at rates to be negotiated, on a case-bycase basis. This will open greater opportunities for Affiliates and Partners to focus on Business to Business marketing both offline and off in order to expand their present sales targets under their commission structure, Offering dating sites to larger communities and of course higher revenue possibilities. Even greater opportunities are available when marketing in different countries to touch markets, sites and companies, where World dating Partners have not yet been able to sell and in effect covering vrgin ground without the competition. If you think you could qualify for this small select group of WDP partners, please contact [email protected] 9 Franchises World Dating Partners are interested in working with franchise partners to help take their products and services to parts of the world where they do not currently have representation. As strong believers in the concept that a business is most successful when owned and operated by people who truly know the marketplace, the culture and the business philosophies they operate in, WDP is actively seeking franchise partners in many parts of the world. This is an outstanding financial opportunity for the right persons or organisation. If you have experience and/or knowledge of working in the internetsales field, preferably in the affiliate or dating industries, and are interested in representing the finest global dating services company, you should contact Robert Fathers, President, WDP. For further information, contact: World Dating Partners Datech Limited Cossington Grange Middle Road Cossington Somerset United Kingdom TA7 8LH Tel: +44(0)20 7060 0519 Fax: +44(0)12 7872 2718 [email protected] 10 Revenue As a World Dating Partners (WDP) affiliate you are paid on a commission basis, on a "Recurring model." The recurring model is a program in which you are paid a percentage of each sale, PLUS a percentage of each recurring - or renewing - membership. The percentage depends entirely on your visitor rate and starts from 50% per initial and 50% per recurring sale ratio for dating system and 70% and 30% for adult. It means that you retain your members for life, and if they pay again after a year of being free members on the site, you still get 50% or 30% commission from these sales. Many webmasters prefer the partnership/recurring programs to the pay-persign-up offerings, because they view this approach as a more long-term, serious investment in getting a predictable (and hopefully growing) monthly check from the sponsor rather than only trying to "hook" new sales every month with the pay-per-sign-up model. WDP recurring partnership program pays 50%/70% of the initial payment from every partner that joins, and 50%/30% of all recurring payments. If we take dating with it's 50/50 breakdown as an example. You would get 50% of the income on the initial sale (our $35 average membership would yield $17.5 to you), and you would get 50% of the income on every renewal that the member makes each month afterwards. So, say the member renews for another 3 months at $105 - you would get 50% of that renewal fee ($52.5), plus you would be eligible to receive another 50% commission from any other (further) renewal that this same member makes. So over the course of 4 months (joining plus 3 months renewal is our average retention of paid members on the site), you could potentially make $17.5 from the initial sale, $52.5 for three more month renewals. That's $70 compared to the $35 up-front pay per-sign-up commission that is the average price per sign up in the industry. And remember that members tend to come back to the sites they liked in the past, especially when we are doing everything to guarantee their satisfaction! Sample of WDP against competing sites Position: Affiliate Site White Label Commission Rate Sign up Recurring Free: Paid Num. Rebills PM Commission $ PP PPM 50%70% 30%-60% 6.30% 0.93 2.74 22.47 43.44 1 World Dating Partners Y 2 3 Dating-Central AdultFriendFinder Y N 40% 35%75% 40% 35%-55% 5.63% N/A 2.00 N/A 2.14 5.58 12.74 13.93 38.20 N/A 4 IwantU Y 40%70% 40%-70% 10.13% 0.67 2.14 12.65 21.08 5 SexSearch N $20 $25 0 19.33% 0 3.87 20.00 20.00 Estimate the likely average profitability of your site use our Revenue Calculator. 11 Revenue Recurring model of payments allows partners to grow their revenue from month to month. There are examples of revenue on portals based on different sizes of traffic: 12 Affiliate Solutions 3 Template Sites Branded Sites White Label Sites Banner Systems Cross-Selling Opportunities The Affiliate Promtion Kit 13 Template Sites Get a lightning start in the dating industry with a pre-designed template website in the World Dating Partners network. With access to a vast range of speciality designs built to the highest standards, a WDP template site can be provided within just 24 hours, including the incorporation of your own domain and offering immediate access to a database of millions. Select from sets of professionally-designed templates and customize each one according to your own criteria. This takes very little work, and enables you to create a dating site unique to you, with the facility to fine-tune it even further as you go along. Like all WDP packages a WDP template site comes with a comprehensive set of professional administration tools to give you all the information you need to market in a professional manner. An ideal solution for:- Marketing Specialists, Affiliates, Dating Sites, Niche sites and many more. Fast-Track setup within 24 hours with your own Domain Choose from a vast range of professionally designed templates Pre-select any criteria to make your site specific and cost effective to promote Pre-designed professional looking site throughout Select any niche market for any type of dating or adult dating site Instant searching capability for your customers of our database of over 3 million members Access to a full set of design tools to fine-tune your site, add new pages, directories, content, banners, pages. A complete suite of Administration tools to track the growth of your site, to find out who's joining and from where, and to monitor your income flow Marketing help and tools, to give you insights into how to grow the business, how to spot growing market groups and how to get your site visited by your target demographics 14 Template Designs With many template sites to choose from, it is likely there is already one in existance that is entirely suitable for any niche market you have in mind. Here are just a few samples of our Template designs, we are constantly developing more every month to suit every possible kind of specialist market. 15 Branded Sites A comprehensive professional dating system with complete independence and full control within an outstanding program, aimed at the switched-on, experienced internet marketer. 'Branded Sites mean the site is set up throughout, with your own 'Look and Feel.'’ You control the design, and you have full editorial control of all pages throughout your site. You are truly, independently, 'master of your own marketing.' This is an exceptional opportunity to establish a successful business without the overheads and staffing issues usually associated with owning a large dating company. Branded sites incorporate all of our most sophisticated content and software…..over two and half million pounds has been spent in developing this alone....and of course you receive the same exceptional admin and marketing tools, and support as in our co-branded and predesigned sites. Our branded sites offer a total solution for those partners who want the option of incorporating their own unique branding and graphics. Tailor-made and fully branded within just 7 days, these sites enable you to fully incorporate your own look and feel. Your members have the same access to our extensive (and growing) database, and of course, you'll have access to a world-class suite of design, administration and marketing. 16 Dating by Design - Branded Our team of highly skilled designers are trained to a high level and know exactly how to create a successful combination of images to bring customers to your web site and make the site come alive. HTML is done separately with a small team of coders to complete the design and make it compatible to any web browser, before the process is finally tested and completed by programmers. 17 Dating by Design - Branded 18 White Label Sites A comprehensive professional multi-million dollar system, with complete independence, customizability, standalone or integrated database as well as full control within your own outstanding program. A White Label System is aimed at any Business that wishes to benefit from a professional system integrated and branded to your own standards and currency. And it can be fully operational and available within weeks, at no cost. A shared database and control over your own destiny means that this is an ideal way to begin building your own dating system, with an opportunity of becoming independant and recognisable as a world leader in your own right. This exceptional opportunity allows you to establish a successful business without the overheads, merchant accounts, programming costs, staffing issues, anti-fraud systems, customer support and accounting services usually associated with owning a large dating company. In other words you concentrate on sales and marketing and we'll do the rest! Whatever your business, we provide the complete solution for you Aimed specifically for high traffic sites, businesses and affiliate partners alike who are looking for a professional solution to meet exact requirements and to fit exactly into a particular niche, to take advantage of targeted marketing. Ideal for clients within industries such as:TV Radio Dating companies Newspapers Magazines Search engines TV Text chat companies Ezines Nightclub Groups Mobile Companies The list is endless 19 Cross-selling Opportunities To expand our Affiliate Partners product portfolio and income opportunities we regularly produce Alternative Promtional Sites "Portals" which target a completely new niche, complete with a separate database, and a separate payments service. These are all available to our partners as new sites and separate revenue streams as well as being a major cross selling opportunity. Adding a new niche portal can often increase revenue by at least 40%. We endeavour to create new revenue opportunities on a monthly basis to give our partners new and exciting ways to earn more money and promote different dating services. Our Portfolio at the moment consists of...... Dating Our first system, with already 20 ready made designs and 13 million variations of Niche dating to choose from. Alternatively the opportunity is there to have a branded system made specifically for you to fit your niche targets, Ths is ideal if you have a good level of existing traffic or opportunities, or if you are a company looking for a branded requirement to fit your existing design. Promoting in the right way using Niche dating sites can give you the edge that you need to get ahead of the competition. www.singlescrowd.com Adult Dating www.adultcrowd.com Adult Dating is one of the most successful businesses on the Internet and working with WDP will bring access to a database of millions, You will be able to create adult dating sites in many different niches, geographically as well as particular fetish areas. The sites are very user friendly with many exciting utilities for the members to use including easy video member search and a downloadbale chat program with 1000's online at any one time. 20 Cross-selling Opportunities Gay Dating Gay dating is a very lucrative niche dating system within WDP - with a database of 350,000 plus excellent conversion rates. Branded systems can be made for you specifically to fit your target markets, If you currently have good traffic, or you are a company looking for a branded requirement to fit your existing design this can be a great opprtunity to offer the many large Gay Internet communities a dating option. www.gay2zed.com Free Dating www.freed8t.com Our first experiment in free dating is an opportunity for Internet marketing specialists to run their own site using Adsence and other adverting ideas. Utilising banners and links, this site will have an option for members to send emails, with an advanced option to pay for extra services. This is a exceptional way to develop a rapid database of members safely, so that you can promote your other paying portals. These sites usually have a larger percentage of women members Indian Dating An area in dating that is becoming more and more lucrative, both in India and within niche markets in specific countries - where there is a large Indian community. The site is culturally adapted to Indian users and includes options for parent/guardian to search as well as Cast options, along with religious criteria to make this a great service for Indian communities. Branded solutions have already been used in the UK for Indian Radio stations. 21 www.shaadiMatchMaker.com The Affiliate Promotion Kit The World Dating Partners flash promotion Kit is developed specifically to increase your conversion rates and as a result your revenues by using IP-smart geo-targeted ads alongside the graphics that appeals to your target audience. During banner set up you will be able to choose its size, colour scheme and language as well as specify your target audience to really make the banner work and convert your visitors into sales. Whether you wish to target a certain ethnic or age group or are looking for a banner for St. Valentine's day promotion - the WDP banner system is the right choice. Based on the criteria you specify we create banners that perfectly fit into your existing web-site delivering the right messages to your customers depending on their preferences and location. The WDP system offers you all kinds of banners - from the flash graphic ones to the text links that are known to work extremely well as contextual advertisement increasing click through rate of your ads by further 15%. Geo-targeting adds special flavor to that as by detecting the geographic location of a visitor your banner can assign default languages and targeted text messages. Traffic is the basis for the success of any web site, but having the ability to manage that traffic is the true key for success. Consider the following example: A user logging in from Italy might have little interest in a worldwide ad for cheap pizza, since she lives in the country that invented it. But show that same user an ad extolling the fuel efficiency of the latest Fiat city car, which is for sale locally, and you're quite likely to get a speedy click, since many Italians like that brand of auto. Localized advertising, if used wisely, can significantly help a web site raise its clickthrough rate, and hence revenue. Take another example - if you live in Florida and are looking for places to visit in Miami and you see a line of text that says: "Are you looking for places to go in Miami? Click here for more info." The likelihood is that you'll respond. The relevance is that the system has recognized that you are from Miami and added this City name to the line of text. This facility increases your conversion rate substantially with an increase in click-through rate of up to 30% or more depending on the page relevance. The effect of IP driven text like this is astonishing, with an outstanding conversion rate. You can create as many of these banner ads as you wish and put them on as many locations as you like, each time making them both relevant to the surfer as well as the page that you place them on. With the WDP banner programme you can also create banners to target new affiliates, and targeting banner ads for partners is particularly effective, as you can be more aggressive without misleading. Just add a link or a banner to your page, and you will begin earning revenue from one of the highest payouts in the industry. 22 The Affiliate Promotion Kit Flash Banner System Choose Language, IP targetted with Interactive construction The most complex banner system with Multiple options 23 How your site Works 4 How your web site works TurnKey Business Solutions 24 How your Site Works You already know that your web-site can be customised in any way you wish, to ensure it precisely fulfils the needs of your members, your community and your criteria. But just as importantly you need to know what your website offers to your members and/or partners so you can promote the site effectively, add relevant content pages and give your partners advice on promoting their sites. So, how does your web-site work? First, the web-sites we produce are extremely user-friendly from your members' point of view. They have been developed using our vast experience in the online dating industry and incorporate the best of all facilities on the market being offered to members, plus a high number of innovative features that make the sites really stand out. Your site is built around a system that allows each member to create their own personalised profile by entering personal information and initial relationship preferences. Members determine their personality type by answering a series of carefully researched psychological questions. Character Matching Our psychological profiling system is based on psychometric testing, a highly regarded methodology used by professionals the world over, which is proven to be incredibly accurate. It determines the personality type of your member and provides detailed characteristics of the temperament, social behaviour, relationship style, as well as giving recommendations on how to improve their love life and address certain personality issues. Interests and Hobbies After your members have created their personality profile, they can also add their interests and hobbies. This helps us filter them to the relevant communities within the World Dating Partners network as well as allowing them to tell others about their preferences and specify what they are looking for in their future partner. The system will also automatically determine members star signs and give a brief description of that zodiac sign as well as helping them search for their star matches. Sexual Compatibility As the logical conclusion to complete the profile there's a "Sensual" test that will provide your members with their sexuality profile, which is designed to address the key sexual compatibility elements of their character. By answering our carefully researched questions, they will find out more about their libido and will be able to find someone compatible to them who is more likely to fulfill their sexual needs and desires. Success Meter The Success Meter that appears on every profile shows how good a job, members have done in creating their profile, and how close they are to success in finding their soul mate. 25 How your Site Works Members Page - So much to do, means that retention is excellent Features Web Site Chat Instant messenger Interest Matching Character matching Sexual matching Star Sign Matching SuperMatch Video Search Photo Search Voice intro Search SMS Messaging Birthday Search WebCam Cheap Phone calls Media Center Featured members Personal MailBox Send a Card Simple Search Advanced Search Chat Alerts Incoming Calls Block Members Who sees you Upload Audio Upload Video Upload Voice Email Alerts Hot List Find New Members Success Meter Country & city search Pay for a friend Username search Your Admirers Edit your profile 24/7 support Special features Mobile chat program 26 How your Site Works Because you can totally customize your site to precisely fulfill the needs of your members, your community and your criteria, you can create a single, user friendly place for your members to find their perfect date. Personalized homepage for every member Advanced profiling system to identify compatible personality types and compare member profiles using a variety of highly accurate matching techniques: - Soul Match to analyze personality compatibility Select match to identify shared interests Star Match to establish zodiac compatibility Sensual Match to ensure sexual harmony Super Match to combine all essential matching components At a glance information including name, sex age, location, photo, audio and video introductions Choice of communication methods including anonymous telephone contact, Flash chat and anonymous SMS messaging and VOIP Downloadable Chat Instant Messenger, with over 2000 members online at any one time. Access to calendar of local Singles local or worldwide events Ability to add favourites and block profiles Persuasive payment options page to optimize conversions 27 How your Site Works Members are likely to stay with a WDP site longer than with other sites because we take them through an easy 'step-by-step' process to assist them in meeting their perfect partner. It's fun and easy to use, and has the power to help them achieve what is often so difficult in every-day life, or via other sites. This is how it works….. 28 How your Site Works How does a member's profile look, and how does it work? Each member's profile contains essential "at-a-glance" information, such as name, sex, age, location, and normally a photo. Members can also access the photo galleries, audio and video introductions of other members as well as creating their own. As long as members have completed their profiles, they can also view other singles that have been matched to them. Our system achieves this by identifying compatible personality types, enabling an automatic comparison of members' profiles using the different criteria. An easy to use step-bystep Match Wizard leads them through the process of finding the perfect date combining the four matching techniques. Soul Match tells the couple how compatible their personalities are, Select Match helps to find out whether they share the same interests, Star Match explains more about their Zodiac signs compatibility and Sensual Match ensures that the two hold similar views on sexual needs. Obviously, the higher percentage match that one member has to another, the more likely it is that they'll want to get in contact. This can be achieved in any number of ways including : Sending messages and cards by e-mail Anonymous telephone contact that enables members to speak to one other without disclosing their personal numbers Chat to other members using our specially developed ip to ip Flash Chat system Sending anonymous sms-messages And they will shortly be able to check what Singles events are taking place in their area! Individuals can add other members to their favourites list, and if required, can also block particular members from viewing their profile or making contact. 29 We also always keep your members informed of the enhancements, changes, and new features we are working on. All the features that are planned in our system are regularly reviewed in the news blocks, and we always ask for member feedback on our newest developments. How your Site Works Searching The system provides superb information on how a member matches, and is compatible, with other members of the site, and offers a multitude of ways to make contact. It's so easy to find out about a members personality, star sign, sexual needs etc and then get in touch by phone, email, SMS, chat, or web-cam! 30 Turn-key Business Solutions World Dating Partners supplies customized software solutions to corporate partners which seamlessly integrate into their existing online offering, providing secure, scalable features tailored to their specific website structure. Whatever your business, we can tailor our services around your concept using a unique demographic filtering system, to automatically create a membership to precisely fit your audience by: Sexual orientation Health Appearance Habits National Heritage Age group Hobbies or interests Geographical location Language Ethnic group Any one or combination of these criteria can be used to produce a niche site relevant to your business model. World Dating Partners can offer many varying solutions, from white labelling, branded solutions or building new concepts as well as introducing the latest technologies for you. Current clients and Partners include Blue chip Dating sites Radio Stations Text flirt services TV and broadcasing magazines and Newspapers Online search engines Online Directories Domain name services Online social groups Army,Navy and Air Force Charities Organisations or associations Night Clubs Speed dating organisations Offline Dating Agencies Online Social Networks Adult Clubs TV based Text chat services With an increasing level of language adaptations, new international franchisees, and a growing number of agents, new WDP partners are joining one of the fastest expanding dating organisations in the world today; and they can be part all this, yet still retain their own brand and independence. World Dating Partners provides you with a way to create any community, in any language, any brand and any location. Whatever your business model, from Affiliate to SME, we have a solution that will help you grow as part of the fastest developing company/network in the industry. 31 Site Management 5 Technical Solutions Analytical Tools Management Control 32 Technical Solutions The World Dating Partners system, unsurpassed in the industry, has taken over 2 years to develop at a cost in excess of two million dollars making it the most comprehensive and expensive system worldwide. Our 2.5 million dollar Enterprise program is powered by the WDP engine with 24 servers and using Oracle RAC Software it is fully redundant for optimum up-time. With two twin storage systems we operate the largest and most technological advanced dating service worldwide. World Dating Partners also offers multi language facilities including English, German, Dutch, Spanish, French and Chinese and our unique filtering system and niche market facility customised to your own branding are all available free in any language. World Dating Partners is also an IP based system with Geo-targetting, so that your customers reach the right kind of information and language automatically, giving you better information for accurate marketing, and ensuring that countries view their own language version. Our specialised DNS services makes your site appear to be operated from the country being targeted. Our partnership with Multi-switching worldwide UltraDNS system ensures maximum speed and accessability; no matter where you are in the world and no matter what your email address is, you will always get delivery. Not only does our system use industry standard anti-fraud software, but we have designed, built and implemented our own, which works to more rigorous standards. Our system multiple checks for every kind of fraudulent transaction plus every profile is manually checked, to ensure that profiles are clean and members are safe from harm. Our IP Geo-Targetted banner system is a world leader with its advanced customising system enabling Partners to construct flash banners, targetted in a unique way to reach members with the right message. Technological development never stops at WDP. Our highly skilled programming staff have recently launched our downloadable IM style chat program which allows members to continue being part of the online web service with 2000 members chatting at anyone time it creates great conversions and a higher retention rate. Other technological advances for launch in the near future include: Full Text and SMS messaging. A Calendar service of single events for members to visit near them. VOIP Telphony, with cheap international anonymous calling. Mobile2phone service with profile viewing, searching using our mobile service Uploadable dating application for Mobile phones 33 Analytical Tools Having the ability to analyze and act on key information is vital to any business. With World Dating Partners you have a sophisticated but simple to use suite of tools at your fingertips that no other network can currently offer… Unique Performance Tracker to calculate the success of your site, highlights what's working well and areas requiring improvement. Also formulates conversion rates, warns of potential risks and estimates your spending capacity to make a healthy profit. Demographics tool to analyze your members including details of new registrations, membership interaction and the types of members that are joining or leaving. Dedicated administration area to monitor the performance of your partners' sites. Revenue calculator to analyze financial information, enabling you to determine increases in recurring revenue and combine them with average retention statistics to predict future turnover. Accounting and payment system providing breakdowns of your sales and profits. 34 Management Control Centre Having the power to build your own future and success Crucial to effective marketing management is site administration, accounting, and the ability to exert full control over your new web system. We provide all you need to analyze your demographics, payments and statistics. Daily site updates for analytics, sent to your email. Full Breakdown of Statistics, referers and visitors. Payment history and automatic payments. Site control, to add links, new pages and content. Who your partners are and how much your earn from each one. Email service to contact your sub-partners, to communicate and exchange ideas. Success meter to tell you how effective your marketing is. Chargeback meter to keep you safe from unwanted fraud. Control over your front page to change essential logic to improve conversions. Automatically informs you about your current conversion rates. AdWord support for your Google PPC campaigns. Create as many web sites as you need, with detailed information on each. Create new revenue sites and increase your income by at least 40%. We have done everything possible to give you the same power and control that any of the Top 10 sites, worldwide, have, for themselves. 35 Contacts For Any enquiries, please contact us to fnd out more, with new products being integrated within our system every month. If you need marketing help or just assistance in getting started, our customer support staff are always here to help. Businesses looking for Branded or White Label Solutions contact [email protected] Datech Limited Cossington Grange Middle Road Cossington Somerset United Kingdom TA7 8LH For General enquiries or support Tel: +44(0) 20 7060 0519 Fax: +44(0) 12 7872 2718 [email protected] For detailed information www.world-dating-partners.com 36 We build your brand... not ours. Datech Limited Cossington Grange Middle Road Cossington Somerset United Kingdom TA7 8LH Tel: +44(0)20 7060 0519 Fax: +44(0)12 7872 2718 [email protected]