Media Kit 2013 - Chicago Tribune Media Group

Media Kit 2013
Chicago magazine | Chicago Home + Garden | Chicagomag.com
04_ARENA_Layout 1 2/28/12 10:42 AM Page 19
ARENA
Editorial Departments
Mission statement
Vox
BY N OA H I SAC KS O N
ACE
VENTURA
Robin Ventura, the
White Sox’s surprise
pick for manager,
talks about his “midlife
crisis” and how it
feels to be the most
underestimated man
in baseball
ARENA opens the magazine with short, newsy stories about business,
politics, real estate, and the city’s most interesting people. It includes:
Chicago magazine is the voice of the greatest
American city: a fascinating and complex place
brimming with passion, innovation, and many of
the top restaurants the world has to offer. We
spur intelligent conversation about the city’s
influencers, zeitgeist-defining trends, and civic
controversies through award-winning, in-depth
journalism. Just as important, we help our
readers live better by producing the Chicago
area’s most authoritative coverage of the best
in food, art, fashion, and urban life. Always
insightful, at times provocative, Chicago is as
dynamic as the city that inspires it.
•V
ox A fast-paced Q&A with a CEO, athlete, or other newsmaker
whom everyone is talking about right now—or soon will be.
•T
he 312 An opinionated take on the issues of the moment,
from politics to business, economics to urban affairs.
•D
eal Estate Veteran real estate writer Dennis Rodkin’s report on
noteworthy house and condo sales and listings, plus neighborhood
and price trends.
APRIL 2012 | CHICAGOMAG.COM | 19
PHOTOGRAPH BY BLAIR BUNTING
culture
• The Urbanist Wildly popular columnist Jeff Ruby’s quirky, often hilarious
take on city life.
•T
he Shortlist A must-bookmark list of the five events most worth
readers’ time and money each month.
• Insider’s Guide A tour of a different neighborhood or suburb, with
maps highlighting the best cultural gems, shops, and restaurants.
•P
lus: Stories on the month’s most anticipated movies, plays, and
books; Q&As with notable artists, actors, and writers who live in or
hail from Chicago.
photography: (taVI WIth LagErFELD) ErIC ryaN/gEtty IMagES; (taVI WIth FLoraL hEaDpIECE) SoLIMENE photography/gEtty IMagES
CULTURE spotlights Chicago’s arts and culture scene—theatre, music,
dance, art, books, movies, media—and its creators and stars. It includes:
The New qUeeN Of MedIA?
Tavi Gevinson, the teenage blogger, style icon, singer, and magazine
editor, eyes a new target: Hollywood.
BY Me R IBAh k NIghT
United talent agency, which reps
Johnny depp, harrison Ford, and gwyneth paltrow, among others, surprised
the entertainment world this July when
it announced that tavi gevinson, the
16-year-old Oak park fashion blogger turned online magazine editor, had been cast in an as-yetuntitled movie directed by nicole holofcener (Friends with
Money, Lovely and Amazing) and starring James gandolfini
and Julia louis-dreyfus.
Media
the role will be just another line on an already precocious resumé. while most of her Oak park and river Forest
high school classmates spent their summer vacation at
camp or learning to drive, gevinson went on a coast-tocoast road trip to promote her online magazine, rookie, and
her new book, Rookie Yearbook One, a collection of articles,
musings, photographs, and illustrations from the magazine’s first year. at presstime, the book’s chicago launch
was scheduled for september 20 at Unity temple in Oak
park with the Book table, a local independent bookstore.
O C TO B E R 2 0 1 2 | CHICAGOMAG .COM | 2 9
I L L U S T R AT I O N B Y S e A N M c C A B e
10_CULTURETAVI.LAY [P].indd 29
Editorial
awards
8/28/12 10:42 AM
TABLE showcases the magazine’s unparalleled expertise in Chicago’s
booming dining and drinking scene. It includes:
Chicago magazine has often been singled out by its peers for top awards in its circulation
category. In 2004, Chicago won the National Magazine Award for General Excellence
(circulation 100,000-250,000), the first monthly city magazine ever to be so honored. In
2005, the magazine won the gold award for General Excellence (circulation 100,000 and
above) from the City and Regional Magazine Association. Here are some other honors
won by Chicago in recent years:
• Dining Out Critic Jeff Ruby’s award-winning, in-depth restaurant reviews.
table
Liquid
• The Hot List A rip-and-save list of the month’s ten most buzzed-about spots.
BY LAURE N VIE R A
cOcKTAIL
HOUR
A legendary apéritif enjoys
another moment in the sun
•O
dyssey A journey behind the culinary scenes, from barbecue
to bartending.
James Bond loves it. So does Hannibal Lecter. And plenty of actual people, too.
Lillet, maker of every Francophile’s favorite apéritif, has introduced a rosé iteration to complement Lillet Blanc and Lillet Rouge. The rosé combines grapes used
in the white version with a splash of Lillet Rouge and a citrus-liqueur blend. The
taste? A summery je ne sais quoi. Bottles are turning up everywhere from Perennial Virant to Paris Club, and just as Lillet Blanc once slipped into the classic Vesper martini, Lillet Rose cozies up to cocktails. highball lounge stirs its version
with Scottish gin, citrus, and crème de cacao in the Alternative Asset ($11; 738 N.
Clark St., 312-397-1961). Sable makes a Maschalismo Cobbler ($13; 505 N. State
St., 312-755-9704) with curaçao liqueur, absinthe, rosemary honey, and prosecco.
The dreamiest is the Jardin de Podensac at bernard’S bar ($14; 11 E. Walton
St., 312-646-1300), which bouquets lavender-infused gin, Aperol, grapefruit, and
lemon and adds a rose petal to tickle your nose.
Jardin de Podensac
from Bernard’s Bar
•L
iquid Great places to imbibe—plus standout cocktails, spirits, wines,
and beers.
•P
lus: Chicago-area restaurant openings, food trends, notable dishes,
budget bests, and interviews with top chefs.
City and Regional Magazine Association Awards
2012 2011
2 GOLD AWARDS 2 Gold awards
2010 4 Gold awards
Food/Dining Writing, Reader Service
Peter Lisagor Awards (Chicago Headline Club)
STYLE reveals the private spaces of the city’s tastemakers, plus fashion
trends and shopping news. It includes:
2012 2 FIRST PLACES Feature Writing,
In-Depth Reporting
•T
aste Makers A visit to the home of a super-stylish Chicagoan who
selects ten things he or she loves, from clothes to art to furniture.
2011
3 First placeS
• Trend From neon colors to Art Deco, what’s hot—and where to buy it.
Excellence Online, Blog Column
Reader Service, Special Issue, Blog Column,
E-Newsletter Results
2010
2009 2 Gold awards
Community Service, Multimedia
2008 3 Bronze awards
Regular Column, Photo Essay,
Civic Journalism
2007 2 Gold awards
3 Silver awards
Reporting, Writer of the Year
Special Issue, Leisure Interests,
Ancillary Publication
2 Gold awards
1 Silver award
2005 2 Gold awards
2 silver awards
1 Bronze award
Feature Writing
Feature Story, Civic Journalism
Special Issue
Food/Dining Criticism, Spread Design
Feature Design, Feature Writing
Writer of the Year
•S
ales Check The month’s best sales and shopping events, plus
store openings.
J U LY 2 0 1 2 | CHICAGOMAG .COM | 3 5
5/30/12 8:56 AM
STYLE
Taste
Makers
BY H E I J I C H OY BL ACK
“IT WASN’T A HARD
2007
2006
First place Feature Writing, Arts Reporting
and Criticism, Sports Story
PHOTOGRAPHY BY ANNA KNOTT
07_TABLE.LAY real [P].indd 35
First place 2005 2 First places
In-Depth Reporting
Business and Consumer
Reporting, In-Depth Reporting
Herman Kogan Awards (Chicago Bar Assn.)
2011
Award
Print Category
GO The definitive list of the month’s 200 or so best events—festivals,
concerts, exhibits, performances, and more—recommended by the
magazine's experienced culture critics.
DINE The most authoritative restaurant guide in Chicago, with capsule
reviews of the 200 or so area establishments most worth visiting.
Webby Awards
2010
2009
2008
HonoreeChicagomag.com
HonoreeChicagomag.com
HonoreeChicagomag.com
sell,” says Naomi
Beckwith of her
decision, just over a
year ago, to leave her
curatorial post at The
Studio Museum in
Harlem to come to the
Museum of Contemporary Art. Beckwith,
36, was born and
raised in Hyde Park.
And some of her first
encounters with art
were at the MCA,
where, as a Northwestern University
student, she wrote
exhibit reviews and
frequented culturethemed parties.
In order to wrangle
shows such as Jimmy
Robert Vis-à-vis, an
exhibition opening in
August of the artist’s
photo, video, and film
work, Beckwith regularly scours London,
Paris, and other global
art capitals. “When
you’re traveling,
there’s so much visual
fodder,” she says.
Her open-plan
apartment in Old
Town is filled with
souvenirs, art, and
family heirlooms—all
of which say something about where
she’s been and what
inspires her. >>
4 2 | CHIC AGOMAG .COM | J U LY 2 0 1 2
Photo credits, cover, clockwise from top left: anna knott, jeff sciortino, jason robinette, bob coscarelli;
Photo credit, opposite page: illustration by jordan metcalf; photo credits, this page from top: arena,
blair bunting; culture illustration by sean mccabe; table and style, anna knott.
07_STYLE [P].indd 42
ART SMART
Naomi Beckwith, curator
at the Museum of Contemporary Art
PHOTOGRAPHY BY ANNA KNOTT
5/30/12 9:07 AM
Rate Base = 150,000
Our
Readers
Travel
DininG Out
72%
Average amount spent
on leisure, entertainment,
and dining in the last year
86%
Took a foreign trip in the last year
$4,090
48%
Took a domestic trip in the last year
male
FEMALE
FM
61%
BeveraGes
AGE
SINGLE
37%
63%
39%
MARRIED
25-34 35-44 45-54
51%
85%
Drank any alcoholic beverages
in the past 7 days
14%
11%
17%
% S u bscribers
%HHI
AveraGe Net Worth
$1,518,000
% S u bscribers
$255,500
$100,000
-$149,000
$150,000
-$249,000
22%
$500,000+
Net Worth
2 MILLIOn+
23% 14% 10%
EDUCATION
Graduated four-year colleGe or more
post Graduate study or deGree
76%
35%
CAREER
Employed
Top Management
62%
30%
HOME
OWN A RESIDENCE
AveraGe market value of home
Own other real estate
AveraGe value of other real estate 69%
Regularly read ALL of the last
four issues
Save the ENTIRE issue
Clip and/or save items of interest
Dined at a specific restaurant as
a result of Chicago magazine
Recommended a product/service/store/
restaurant as a result of the magazine
For domestic vacation/personal
84%
Ordered drinks by brand
% Subscribers
Home DecoratinG
87%
Entertained at home in the last 30 days
55%
Decorated/remodeled home
69%
Entertained outside the home in the last
30 days
37%
Spent $3,000 or more on the home
Leisure Activities in the last 12 months
85%
$548,200
43%
$686,500
Attend a live show or theatre 74%
Gardening 58%
Snow skiing 12%
Attend a pro-sports event 61%
Attend charitable benefits/events 48%
Bicycling (stationary/outdoor) 38%
Exercise walking 75%
Go to a concert 62%
Golf 26%
78%
55%
37%
72%
41%
43%
Drank any beer in the
past 7 days
entertaininG
Running/jogging 27%
Reader Behavior
For domestic business
85%
Drank domestic table wine
in the past 7 days
AveraGe HHI
91%
Yoga/pilates 28%
Readers’ Opinions
of ChicaGo MaGazine
Tennis 12%
Visit a spa 31%
Swimming 43%
Visit museums 72%
Gourmet cook for fun 38%
Casino gambling 29%
93% of Readers find ChicaGo
maGazine to be excellent/good
60% of Readers feel the magazine
contains useful ads
Loyalty
Been a reader for 1-5 years
Been a reader for 5-9 years
Been a reader for 10+ years
34%
18%
33%
Sources: Ipsos Mendelsohn 2011 Subscriber Study, 6 month average Chicago Scarborough Report 2011, Audit Bureau of Circulations Multimedia Publisher's Statement June 2011
Go to the movies 84%
Demographics
Readership = 717,069
Own a valid passport
Dined at a specific
restaurant as a result
of Chicago magazine
Our advertisinG partners
ChicaGo:
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& Retailers
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Macy's
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Marshall's
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Omega
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Premium Outlets
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REI
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Target
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& Financial
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Kohen, Ltd.
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RL Restaurant
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Skyy
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The Capital Grille
Health
Advocate Health Care
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Children's Memorial Hospital
DuPage Medical Group
Illinois Bone & Joint
Loyola University Health System
Mayo Clinic
Northwestern Memorial Hospital
North Shore University Health System
Rush University Medical Center
Swedish Covenant Hospital
Weiss Memorial Hospital
University of Chicago Hospitals
University of Illinois Medical Center
Home FurnishinGs
& Accessories
Abt Electronics
Best Buy
Duxiana
Dyson
Ethan Allen
Hästen's
Jenn-Air
Luminaire
Pratesi
Sharp Electronics
The Kohler Store
Walter E. Smithe Furniture
Whirlpool
Home RemodelinG
& Supplies
Advantage Kitchen and Bath
Airoom
Closet Works
Community Home Supply
Marvin Window & Door
Porcelanosa
The Sliding Door Company
Tile Gallery
Tile Shop
Wood-Mode
Museums &
Cultural Centers
Adler Planetarium
Art Institute of Chicago
Broadway in Chicago
Brookfield Zoo
Chicago Architecture Foundation
Chicago Botanic Garden
Chicago History Museum
Chicago Symphony Orchestra
Million Dollar Quartet
Museum of Contemporary Art
Museum of Science & Industry
Peggy Notebaert Nature Museum
Ravinia
Shedd Aquarium
The Field Museum
Real Estate
Baird & Warner
Coldwell Banker
Crescent Heights
Jameson Realty
Properties of Door County
Re/Max
Related Midwest
Residences at 900
Residences at Ritz-Carlton
Trump Properties
Resorts, Hotels,
& Travel
Affinia Chicago
AM Air Service
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Apple Vacations
Arizona Office of Tourism
Aria
Aston Resorts
ATA
Beaver Creek Resort
Blue Chip Casino, Hotel & Spa
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Chicago Office of Tourism
City of Palm Desert
Colorado Bureau of Tourism
Dana Hotel
Elysian Hotel
Four Seasons Hotel
Hard Rock Hotel
Harrah's Casino Cruises
Horseshoe Casino
Hotel Felix
Illinois Bureau of Tourism
Intercontinental Hotels
Island of the Bahamas
JetBlue Airways
Kā'anapali Beach Hotel
Kauai Visitors Bureau
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Mexico Visitors Bureau
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Oahu Visitors Bureau
Parc Waikiki
Park Hyatt
Peninsula Hotel
Public
Southwest Airlines
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The Broadmoor
The Dana
The Drake Hotel
The James Hotel
The Ritz-Carlton
Trump Hotels
United Airlines
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Virgin Atlantic
Visit Florida
Waldorf Astoria
Westin
Winter Park
It is hopeless for the
occasional visitor to try to
keep up with Chicago. She
outgrows his prophecies
faster than he can
make them. ssas
–Mark Twain, 1883
Did you know.....
The third largest city in the U.S., Chicago boasts nearly 3 million residents and almost 10 million
in the metropolitan area.
Yum!

✭
Chicago is home to more than 7,300 restaurants and some of the most influential
chefs in America, including Grant Achatz, Rick Bayless, Paul Kahan, Bill Kim, and
Stephanie Izard. The world has taken notice of Chicago’s fantastic food. As Saveur
magazine reports, “The Windy City is America’s new culinary star.”
Chicago has a vibrant musical landscape and rich history as the birthplace of urban blues and
gospel music. The Chicago Symphony Orchestra is often referred to as the world’s best.
More than 200 acclaimed regional theatre companies are located in Chicago, including legendary
companies Steppenwolf Theatre, Goodman Theatre, The Second City, Cadillac Palace Theatre,
Oriental Theatre, Harris Theater for Performing Arts and Dance, and The Chicago Theatre.
WAIT! There's more . . . Chicago’s great buildings were constructed by world-famous architects, including
Frank Lloyd Wright, Louis H. Sullivan, Daniel Burnham, and Ludwig Mies van der Rohe. The first steelframed skyscraper was built in Chicago in 1885. / Six major league sports franchises are in Chicago, including
the 2010 Stanley Cup-winning Blackhawks and the 2005 World Series champion White Sox. / Since 1980,
Chicago has served as a backdrop for 750 feature films and television productions; famous titles include
Ferris Bueller’s Day Off (1985), Home Alone (1990), and The Dark Knight (2007). / Chicago counts President
Barack and Michelle Obama as residents. / Chicago is home to over 50 cultural institutions, historical
sites, and museums. / Chicago’s O’Hare International Airport handles more than 15 million passengers
a year making it the second busiest airport in the world. / Chicago scores top marks! Some of the top
educational institutions in the nation are located in or immediately adjoining the city, including the
University of Chicago, University of Illinois Chicago, DePaul University, Northwestern University, Loyola
University Chicago, and the Illinois Institute of Technology.
The Market . . . 32 Fortune 500 companies are headquartered in Chicagoland. / Chicago’s 45 million
domestic and international visitors contribute $11.1 billion to Chicago’s economy a year. / Total retail sales in
Chicagoland exceed $96 billion. / Chicago is widely regarded as the world’s convention capitol with more
than 2.3 million people attending conventions and trade shows in a year.
Sources: City of Chicago Fact Book, Chicago Convention and Tourism Bureau, Chicago Film Office, U.S. Census Bureau, U.S. News & World Report, Melaniphy &
Associates, Inc. 2011 Chicagoland Annual Retail Sales Report of 2011 Sales.
Special
PUBLICATIONS
The Chicago Home + Garden supplement
is produced by the people who bring you
Chicago magazine and is the area’s most
S HO PPIN G
VISITOR
As a special supplement to Chicago magazine twice
yearly, this shopping guide provides scoops on the
best stores in the city and suburbs; editors' picks of
the season’s must-have clothes, accessories, beauty
products, home goods; and much more.
Chicago magazine’s “Visitor” publication is the
culture vulture’s guide to planning the perfect visit
to the Windy City, distributed in two issues per year
of Cincinnati, Milwaukee, Hour Detroit, St. Louis, and
Indianapolis Monthly magazines.
authoritative shelter resource. Published
four times a year with a circulation of
150,000 as an insert in Chicago magazine,
Chicago Home + Garden is the definitive
source for city and suburban dwellers
interested in home design. Chicago Home +
Garden not only presents gorgeous photos
of spectacular spaces taken by the city’s
MAG.COM
finest photographers, it also details how
readers can get and adapt the looks for their
own homes, demystifying the design process.
Featuring great design across all styles,
Chicago Home + Garden has useful
stories covering outdoor living, eco-chic,
architecture, smart design, color, kitchens
and baths, and more. In addition, a full
The online edition of Chicago magazine is your essential
guide to the city—updated daily. In addition to features and
service content from the print magazine, chicagomag.com
offers the following:
BloGs
Chicago magazine’s editors and writers give chicagomag.com
readers daily news and tips on dining and drinking, arts and
culture, real estate, style, politics, and more.
range of design ideas and inspiration is
just a click away at chicagohomemag.com.
Visit the website for daily blog posts,
weekly event updates, a comprehensive
directory of Chicago-area design sources,
and photo galleries of unique spaces,
inside and out.
Chicago Home + Garden also connects
with its audience daily via Facebook,
Twitter, and Pinterest. Our visibility
within these virtual communities not
only strengthens our relationships with
readers, it increases traffic referrals to
our website.
Searchable Databases
A searchable dining, events, shopping, and decorating
guide­—everything to help you make the most of the
Chicago area.
Newsletters
“Dish” brings you the latest dining news; “Chicago Guide”
reports on the best entertainment happenings; “Sales
Check” rounds up the greatest shopping events in the area;
and “Domestica” offers the latest local interior design news.
Special
Publications
Web Exclusives
In-depth, multimedia coverage of events and features not
found in the print magazine.
Event Specialists
Chicago magazine has built a reputation for creating unique partnerships
with clients through events and promotions whose effects are sustainable and
lasting. The marketing team at Chicago works to build a creative extension in the
marketplace and build momentum for our clients’ brands and products. Advertising
partners achieve maximum results with customized communication and creative
approaches unique to each partner. We can also create events featuring more
than one client, building awareness and creating efficiencies that would not
otherwise be possible.
Chicago magazine has handled events for an
array of clients including: American Airlines,
Audi, Carson Pirie Scott, Diageo, The Kohler
Store, Macy's, Park Hyatt Chicago, Stella
Artois, and many more.
Events
{V8} 10.12
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